Network Ethics and Game Culture Branch held a game in Shanghai to become a "new position" for the inheritance of traditional culture.

  China Youth Network Shanghaisevenmoon28Nidian(Reporter Fan Huiqin, Xu Yizhen, correspondent Sun Jiaoshu) On July 27th, the 15th ChinaJoy Network Ethics and Game Culture Branch was held in Shanghai. As an important branch of the 15th China International Digital Interactive Entertainment Exhibition (ChinaJoy), the theme of this conference is "Game Development and Online Inheritance of Chinese Excellent Culture", aiming at implementing the "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture", promoting the implementation of the "China Good Netizen" project in the field of online games, creating a healthy and harmonious network ethics and game culture, realizing the creative transformation and innovative development of Chinese excellent traditional culture, and promoting the construction of online spiritual homes.

  The conference was guided by the Network Social Work Bureau of the Central Network Information Office, co-sponsored by the Central Network Film and Television Center of the Communist Youth League, China Culture and Entertainment Industry Association and China Culture Network Communication Research Association, and hosted by Zhongqing Video, Mobile TV and China Youth Network. Relevant persons in charge of the Network Social Work Bureau of the Central Network Information Office, cultural experts and scholars, and representatives of game companies gave wonderful speeches and in-depth discussions on the core theme of "game development and online inheritance of Chinese excellent traditional culture", and put forward views and suggestions with great reference value.

  (A) representatives of game enterprises: actively spread the excellent traditional Chinese culture with games as the carrier.

  Ji Zefeng, vice president of Tencent Interactive Entertainment Group and Tianmei Studio Group, believes that the popular online games are one of the entertainment forms that teenagers love to see and hear, and can be used as an entry point for learning history and culture. For example, Li Shuai, a teaching teacher in Luoyang, Henan Province, used the derivative program "History of Kings" of the the glory of the king game to inspire students in the history class. This innovative teaching method that keeps pace with the times can achieve better teaching results, and also brings beneficial enlightenment to game companies and cultural educators. Games are endowed with certain social responsibilities because of their broad mass base and large market scale. At the same time, they also bear the advantages of "participation, interactivity, emotional resonance and motivation for learning", so games can stimulate the vitality of traditional culture in an innovative way. At the same time, Ji Zefeng also took the glory of the king, which has attracted much attention and heated discussion, as an example to explain how to implant excellent traditional cultural elements into the game, and then build a game worldview that integrates Chinese virtues and humanistic spirit.

  Wu Xinxin, general manager of Netease Game Market, thinks that game enterprises should adhere to the spirit of "keeping, breaking and leaving" of artisans, make breakthroughs on inheritance, innovate on breakthrough, and continue the cultural essence in the game from the perspective of "cultural inheritance and innovation in the digital age". One of the important reasons why Netease games can continuously refresh the game industry’s perception of product life is to use the explosive IP of traditional culture to recreate traditional classics.

  Edie, vice president of global brand and strategic cooperation of Perfect World, believes that Chinese culture is welcoming the opportunity of global communication, traditional cultural heritage can achieve China’s cultural self-confidence, and cultural self-confidence can help China’s culture go out to sea, and online games play a vital role as a communication carrier in the process of cultural exchange. Online games can break through geographical restrictions and truly realize communication without time difference. "Quality innovation, localization integration, open interaction, global integration and transcendence development" is the global communication strategy of the game industry at present and in the future.

  Huang Wei, vice president of Sohu Changyou, analyzed the current situation of traditional culture in the game industry with the game "Eight Dragons". Martial arts culture is one of the important contents of Chinese traditional culture exported overseas, and the most representative martial arts novels of Jin Yong are one of them. In the game works adapted from the classic martial arts novels, China’s traditional poems and songs, supplemented by calligraphy, set off the ancient artistic conception, which can effectively promote and spread Chinese traditional culture.

  (2) Representatives of experts and scholars: The combination of games and education calls for the development of "China style" online games.

  Liu Zhejun, associate professor, master tutor and assistant dean of Tongji University, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  In addition to bringing happiness to everyone, game technology has also played an increasingly important role in higher education. Liu Zhejun, an associate professor at Tongji University’s College of Art and Media, combined with his own teaching experience and research results, expounded the mode and prospect of cooperative development between higher education and game industry: on the one hand, colleges and universities cultivate talents for the game industry; On the other hand, games are intervening and changing the educational model of colleges and universities. In addition, game technology has shown exciting and infinite potential in interdisciplinary research, and traditional culture will glow with vigorous vitality in the organic integration of the two.

  Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

  Ming Zongfeng, Executive Deputy Secretary-General of China Youth green grid Construction Communication Alliance, introduced the gamification education incentive system, which takes the concept of cultivating education and information technology as a means to highlight the process and realism of gamification education incentive, so that students can arouse their interest in learning, develop their personality potential and form good behavior habits and study habits in this process, which will be beneficial to the communication needs of Chinese excellent traditional culture.

  Jiang Guangxue, director of Peking University Youth Research Center and special researcher of National Network Information Office, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  The influence of online game industry on teenagers’ culture, education, entertainment and aesthetics can not be ignored. Jiang Guangxue, director of Peking University Youth Research Center and special researcher of the National Network Information Office, emphasized the educational and aesthetic functions of games in the process of cultural inheritance. He believes that the combination of online games and traditional culture should "respect the truth of history, respect the goodness of culture and build the beauty of games".

  Tian Shu, deputy secretary general of China Online Game Guild Alliance, founder of CGG China Guild and president of KOK Guild, gave a keynote speech. China Youth Network reporter Fan Huiqin photo

  For a long time in the past, most of the game types or themes that domestic gamers came into contact with were mainly western mainstream cultural backgrounds. At present, there is no shortage of game products with Chinese traditional cultural elements, but these games have not got rid of the western game mode of doing tasks, fighting monsters, upgrading, strengthening equipment and downloading copies indefinitely. Tianshu, deputy secretary-general of China Online Game Guild Alliance, founder of CGG China Guild Club and president of KOK Guild, believes that the world outlook, infrastructure and charging mode of games should truly conform to traditional culture, and should not only pursue external forms, but also highlight the personalized characteristics and symbols of game culture. Tianshu calls on game companies to develop and launch online games with "China style" based on games, so that teenagers can understand and inherit the splendid Chinese history and culture through games and grow into pillars of the country in the future.

  (3) Representatives of government departments attending the meeting: integrate China wisdom, inherit Chinese culture and carry forward the spirit of China.

  As of December 2016, the number of netizens in China reached 731 million, and the Internet penetration rate reached 53.2%. With the popularity of the Internet, online culture plays an increasingly important role in the daily life of netizens. As an important part of online culture, online games cover two-thirds of netizens and are deeply loved by the majority of players and netizens. The Central Network Information Office has always attached great importance to the healthy development of online games. At the beginning of 2016, it launched the project of striving to be a good netizen in China, aiming at promoting the socialist core values, cultivating and bringing up a new generation of good netizens in China, and actively promoting the dissemination of China’s concept of good netizens in online games and other online cultural fields, and successively guiding the activities such as the exhibition of positive energy deeds of the president of the "Qingye Cup" online game association and the training of online culture. Zhang Guangyao, director of the Network Social Work Bureau of the Central Network Information Office, said that online games play an important role in the construction of network culture and are also an effective carrier for inheriting and carrying forward Chinese excellent culture. And put forward four suggestions. First, consciously spread the concept of China’s good netizens in the field of online games, strengthen the recognition of cultural self-confidence of netizens, especially young netizens, and cultivate and bring up a new generation of good netizens in China; The second is to further popularize network literacy education, and guide the majority of gamers, especially teenagers, to form a civilized and healthy online lifestyle and a network behavior norm of respecting morality and being kind; Third, further strengthen the social responsibility of online game enterprises, and insist on paying equal attention to economic and social benefits.Set an example in fulfilling social responsibilities and strengthening youth’s online protection, promote the healthy development of online game industry, and make important contributions to the construction of network culture with China characteristics; Fourth, we should further use online games to inherit Chinese excellent traditional culture and actively explore its treasures. On the one hand, we should attract netizens to pay attention to, understand, love and inherit traditional culture; on the other hand, we should make good use of the Internet platform to strengthen cultural exchanges between China and foreign countries and promote Chinese culture to "go global".

  Jin Haifeng, Vice President and Secretary-General of China Cultural Network Communication Research Association and Dean of Network State College of Changchun University, delivered a keynote speech. China Youth Network reporter Fan Huiqin photo

  Facing the vast ocean of network information, every netizen has the responsibility and mission to promote truth, goodness and beauty, socialist core values and the positive energy of social civilization to more people in the position of online public opinion. Jin Haifeng, vice-president and secretary-general of China Culture Network Communication Research Association and dean of Network State College of Changchun University, mentioned in his speech that spreading Chinese excellent traditional culture to teenagers in a simple and enjoyable way through the Internet and games is one of the ways to practice "positive energy of network communication".

  The Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture points out that "culture is the blood of the nation and the spiritual home of the people. Cultural self-confidence is a more basic, deeper and more lasting force. " Kong Ming, Secretary-General of China Culture and Entertainment Industry Association, pointed out that in the development, production, operation and promotion of games, game enterprises should integrate China’s wisdom, promote China’s culture, spread China’s value, lead the positive energy of the network with Chinese excellent traditional culture, and create a clear and rich space for online entertainment and cultural communication.

Taiwan Province baseball players look at the mainland: It’s great to win the championship side by side with mainland brothers.

  Taiwan Province Network, China, Shenzhen, December 5 (Reporter Qi Xin, Chen Wentao) "The First Cross-Strait Student Baseball League Finals" ended in Shenzhen on the 3rd of this month. There were five champions in College A, College B, Young Badminton, Young Badminton and Little Badminton, and the best of each event was also produced on the same day.

  This competition is not only the largest single sports exchange event between the two sides of the strait so far, but also an important activity to commemorate the 30th anniversary of cross-strait exchanges. From the preliminaries, semi-finals to the finals, it attracted more than 200 baseball teams from all sides of the strait.

  The team from north china university of technology (hereinafter referred to as "North University of Technology") and the team from Shih Hsin University met in the final of Group A, the highest university in the group, and presented a wonderful game for the audience. After more than two hours of fierce fighting, North University of Technology made a modest upset, beating Shixin University, which was strong and determined to win the championship, with a total score of 2:0.

  "Victory has nothing to do with me."

Jiang zhonghao. jpeg

Jiang Zhonghao, Taiwan Province coach of north china university of technology team, was interviewed by reporters after the game. (Photo by Chen Wenzhao, China Taiwan Province Network)

  After the game, when talking about the game, north china university of technology coach Jiang Zhonghao said modestly that the victory had nothing to do with himself, but was won by the players through hard work. But in fact, the team has improved step by step for so many years, thanks to Jiang Zhonghao, who gave up his job in Taiwan Province Professional Baseball League four years ago and came to coach the mainland university team.

  In 2014, Jiang Zhonghao, who was over 50 years old, decided to visit the mainland. At first, his goal was very simple, that is, to pass on what he had done since he was a child. Fortunately, eight special baseball students who came to North University of Technology with him in the same year achieved even greater goals with him. If it is a coincidence that Jiang Zhonghao chose to come to the mainland, then it is such a "karma meeting" that can outline the realistic picture of cross-strait exchanges from scratch, from less to more, from indirect to direct, from one-way to two-way, all-round and multi-field exchanges in the past 30 years.

  "The competition makes us friends, and the champion makes us brothers."

Lai Guancheng (left) Lian Tingwei (right). jpeg

Taiwan Province players Lai Guancheng (left) and Lian Tingwei (right) both played well in the competition. (Photo by Chen Wenzhao, China Taiwan Province Network)

  Liao Guancheng from Kaohsiung and Lian Tingwei from Taipei came to North University of Technology with six other players in 2013. Because they have to practice and study at the same time, their academic system is one year longer than that of other undergraduates, but they think every year here is a valuable experience.

  "In fact, before the start of the whole finals, we were confident to enter the finals as the first in the mainland, and we also knew that Shixin University was probably our opponent in the finals. But in the first round, we lost with a score of 6:7, which put a lot of pressure on us before the final. To be honest, before the game, we thought we had only four points to win. " Liao Guancheng told reporters: "In the end, defeating the opponent who lost to us gave us a feeling of revenge. The reason for our success is unity."

  The unity in his mouth is based on the good relationship between mainland players and Taiwan Province players. In this champion team, eight senior Taiwan Province players have played a mainstay role, while most other mainland players are "rookies" in freshmen and sophomores. However, the dinner exchange after each training session has established a brotherly relationship between them. "We have given our baseball skills and understanding of the sport, and we are also learning from our schoolmates and understanding the culture of the mainland."

  Wang Haoya, a batsman from North China University of Technology, is also from Taiwan Province, and he is one of the best players in this game, which was hand-picked by coach Jiang. He said: "It feels particularly good that brothers on both sides of the strait are working hard for the same goal. After each game, everyone gets together to review how today’s game is and discuss what to do in tomorrow’s game. During the discussion, everyone can make outspoken suggestions. This is what real brothers do. Baseball makes us know each other, games make us friends, and champions make us brothers. "

Competition. jpeg

During the competition, the players of North University of Technology often get together to cheer each other up. (Photo by Chen Wenzhao, China Taiwan Province Network)

  Lai Guanzhang of Shixin University sat alone on the bench after the game and looked at the opponent who celebrated on the field. I can see that he is the most unwilling one on the team. "Congratulations to the North University of Technology for winning the championship. They have this strength. But our goal is also the champion. The contest between opponents in the same level depends on improvisation and the ability to grasp opportunities. We didn’t play our due level at the critical moment, so the victory was taken away by the other side. It’s a pity, but we will definitely come back for the championship next year. "

  这是海峡两岸学生棒球联赛的第一届,根据组委会的规定,北方工大可以保留冠军奖杯直到明年新的冠军产生,但如果可以连得三届冠军的话,就可以拿到冠军奖杯的复制品永久保存。也是因为这样的规定,北方工大的教练和球员都对明年的比赛充满了期待。

  还有一年就要毕业的王浩亚说:“来学校这么久了,一直都想为学校留下些荣誉。可惜自己打完第二届就要退役了,希望明年再拼一年的同时,能够将带领大陆的学弟们继续提升,为第三年的比赛打好基础。”

  江仲豪教练说:“大陆球员和台湾球员一起为北方工大捧回了这座冠军奖杯,我们明年、后年还要全力争胜,让这座奖杯永久的留在北方工大,作为我们两岸同学团结一心的见证。台湾的几个队员再过一年就要退役了,但我还会一直留在大陆执教,为提高这里的棒球水平,也为棒球运动在大陆的推广尽一份力。”

  "We both have more than a year to graduate, which is a bit sad to say, but we are playing every game as the last one." Lai Guancheng and Lian Tingwei were a little emotional to the reporters interviewed. "Seriously, our biggest gain after these games was the championship, but the most meaningful thing was that I enjoyed the feeling that the whole team was United, which was more meaningful than the championship. We will also cherish every next game more. "

  Sports is the common wealth of all mankind and an important part of culture. As one of the important forms of economic and cultural exchanges, sports has played and will play a very important role in promoting cross-strait exchanges and cooperation. On the occasion of the 30th anniversary of breaking the isolation between the two sides of the Taiwan Straits and opening non-governmental exchanges, the successful holding of the "First Cross-Strait Student Baseball League" has also created a good start for further exchanges between the two sides of the Taiwan Straits in the future.

  Just as Long Mingbiao, deputy director of the Taiwan Province Affairs Office of the State Council, summed up at the closing ceremony, the north china university of technology team included eight athletes from Taiwan Province and one coach from Taiwan Province. The victory of North University of Technology was the result of cross-strait cooperation, and this champion belongs to students from both sides of the strait.

  I hope that with this competition as a starting point, students on both sides of the strait can strengthen their ties through the bridge of baseball, come and go frequently, establish a circle of friends across the Taiwan Strait, and find "great" friends. (End)

British league cup

At 3: 45 am on November 2nd, Beijing time, in the fourth round of the 2023-24 English League Cup, Chelsea played against Blackburn Rovers at home. In the first half, badia Hiller opened the record for Chelsea; In the second half, Sterling scored to expand the score. In the end, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

In the 7th minute, Malkin took the ball to the right and cut inside. His left foot missed the right column. In the 10th minute, Sterling broke into the left of the restricted area with the ball, and fell to the ground after physical contact with his opponent. The referee didn’t give a penalty.

In the 16th minute, Rees-James received a pass from his teammates, got the ball from the right side of the penalty area and pushed it from the bottom at a small angle, which was confiscated by Blackburn Rovers goalkeeper. In the 24th minute, Reese James made a long-range shot from the right at the front of the restricted area, and the ball slipped and missed the left column.

In the 26th minute, Enzo Fernandez took the ball from the left at the front of the restricted area and made a low shot. Blackburn Rovers goalkeeper fell to the ground and saved the ball.

In the 30th minute, Gallagher crossed the ball from the bottom line on the right side of the penalty area, Blackburn Rovers goalkeeper hit the ball out of the penalty area with one hand, and badia Hiller scored a goal at the front of the penalty area, with Chelsea leading 1-0!

In the 35th minute, Palmer cut into the right at the front of the restricted area, and his left foot shot was confiscated by Blackburn Rovers goalkeeper. In the 37th minute, Blackburn Rovers’ right cross hit Negara Geer’s arm in the restricted area, and the referee didn’t make a penalty.

At the end of the first half, Chelsea entered the halftime with a 1-0 lead.

In the second half, it was easy to fight again. In the 51st minute, Enzo Fernandez shot high from the top of the restricted area. In the 57th minute, Enzo Fernandez made another long-range shot from a similar position, and this time the ball was confiscated by Blackburn Rovers goalkeeper.

In the 59th minute, Palmer broke the ball from the opponent’s foot on the left in the frontcourt and sent a straight plug. Sterling took the ball into the penalty area and kicked the door. The ball jumped into the far corner and Chelsea led 2-0!

In the 61st minute, Chelsea made two substitutions, Colwill and Gustavo came out and replaced Reese James and goal hero badia Hiller. In the 67th minute, Sterling broke into the restricted area and made a cross on the left. Jaakson pushed the ball high near the penalty spot.

In the 75th minute, Gallagher took the ball to the left in front of the restricted area, and his foot missed the far post. In the 76th minute, Chelsea made another substitution, and caycedo came out and replaced Nicola Jaakson.

In the 85th minute, Sterling hit the door at a small angle with the ball on the right side of the restricted area, and the ball slipped past. In the 87th minute, Chelsea made the last two substitutions. Madueke and matos came out and replaced Palmer and Enzo Fernandez. In the 93rd minute, Gustavo volleyed from the right side of the restricted area and missed the far post.

Soon after, the game ended. Finally, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

The lineup of both sides:

People’s body talk: the charm of football and grassroots feelings

Source: People’s Daily Online-Viewpoint Channel Original Draft

On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.

The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.

Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.

Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.

"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.

If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!

Japanese people’s rally: the Japanese government can’t arbitrarily advocate nuclear pollution water treatment.

  Xinhua News Agency, Tokyo, April 13th: Feature: "The treatment of nuclear polluted water cannot be arbitrarily advocated by the Japanese government" — — Japanese people gathered to protest against the plan to discharge nuclear polluted water into the sea.

  Xinhua News Agency reporter Yang Guang Yue Chenxing

  On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

  Two years ago today, the Japanese government decided to discharge millions of tons of nuclear polluted water from the Fukushima Daiichi nuclear power plant into the sea, ignoring opposition at home and abroad. Since the announcement of this decision, the Japanese people have held many rallies and protests. On the 13th, some Japanese people held a rally near the Japanese parliament to protest against the Japanese government’s plan to discharge nuclear polluted water into the sea.

  According to reports, about 120 people attended the rally in front of the Second House of Representatives of the Japanese House of Representatives that day. The reporter saw at the scene that the protesters covered all ages, and they held slogans such as "Don’t let nuclear pollution pollute the sea" and "Don’t poison the sea". Around the live speaker, the crowd echoed loudly from time to time.

  On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

  Miyoko Kumamoto, who attended the rally at the scene, is 80 years old. She moved to Fukushima Prefecture after retirement, but after the Fukushima nuclear accident in 2011, she was forced to take refuge in Tokyo. People with the same experience set up the "refuge coordination center" to support each other, and Ms. Kumamoto is also a member of the center.

  She said that she wanted to enjoy an idyllic life in Fukushima Prefecture after retirement. The nuclear accident not only destroyed the lives of local residents, but also endangered people who depend on the sea for a living. We should not remain silent about the Japanese government’s decision to discharge nuclear polluted water into the sea, but should actively speak out against it. "The treatment of nuclear polluted water cannot be arbitrarily advocated by the Japanese government."

  On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

  Yoshiko Furukawa, who gave a speech at the scene, could not hide his excitement, and his trembling voice was constantly amplified. She said that she used to live in Tomokamachi, Fukushima Prefecture, near the Fukushima Daiichi nuclear power plant. "Although discharging the nuclear polluted water accumulated in Fukushima into the sea may enable us to return home earlier, I don’t want others to point at me and say, ‘ The nuclear polluted water was discharged from her neighborhood ’ 。”

  The organizer of that day’s rally, Inoue Nihiro, said that people who came here today are near Tokyo. Now, similar rallies and protests are being held all over Japan, some initiated by individuals and some organized by groups. In the past two years, we have launched various signature, assembly, demonstration and protest activities, and held a study meeting on nuclear polluted water on the Internet to popularize the knowledge about the dangers of nuclear polluted water.

  On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

  Inoue said that nuclear contaminated water must be stored first to minimize its radioactivity, and then discuss how to deal with it with countries around the world. "If nuclear polluted water is easily allowed to be discharged into the sea this time, it will be thrown into the sea as long as nuclear pollution occurs in the future."

  On April 13, 2021, the Japanese government officially decided to filter and dilute millions of tons of nuclear polluted water from the Fukushima Daiichi nuclear power plant and then discharge it into the sea. In January 2023, the Japanese government set the discharge time of Fukushima nuclear polluted water as "this spring and summer".

  On April 13, in Tokyo, Japan, people held slogans to participate in a rally in front of the Second House of Representatives of the Japanese House of Representatives. Xinhua News Agency reporter Yue Chenxing photo

  On April 13, in Tokyo, Japan, a man took part in a rally in front of the Second House of Representatives of the Japanese House of Representatives with a slogan. Xinhua News Agency reporter Yue Chenxing photo

Outbreaks, burning warships, dropping planes … This summer, the US military is really annoying!

  A collective COVID-19 infection broke out at the US military base in Okinawa, and the US Navy’s "Good Richard" amphibious assault ship burst into flames, and the US Air Force crashed an F-16C… …

  This summer, American troops deployed in many parts of the world have frequent accidents and troubles!

  This is the Futenma base of the US military stationed in Japan in Okinawa, Japan, which was photographed on January 27, 2018. Xinhua News Agency/Midland

  Make people angry! Aggregative COVID-19 outbreak broke out at the US military base in Japan.

  Recently, a collective COVID-19 infection suddenly appeared in the US military base in Okinawa. Only from July 7th to 11th, there were 61 confirmed cases of COVID-19 in the U.S. military base in Okinawa, and on the 13th, the U.S. military base in Okinawa notified 32 confirmed cases to the local area. On the 15th, the Okinawa prefectural government of Japan confirmed that there were 36 new confirmed cases of COVID-19 in several local US military bases in Japan.

  A large number of confirmed cases appeared in a short period of time. Danny Yucheng, the governor of Okinawa Prefecture, was "shocked" and "extremely sorry" about the news, and said that he "had to have strong doubts about the epidemic prevention countermeasures".

  It is reported that more than half of the 50,000 US troops stationed in Japan and the United States are stationed in Okinawa, and they are not subject to Japanese Covid-19 inspection, and the US military’s epidemic prevention measures are not controlled by the Japanese side.

  It is even more reported that the US was initially reluctant to disclose information such as the number of confirmed cases of US troops stationed in Japan and the whereabouts of confirmed cases. Later, at the repeated request of the Japanese side, it had to publish relevant information.

  American soldiers who enjoy "special status" are "free to come and go" and "go their own way" in Okinawa. Some Okinawa residents said that during the epidemic, they were really worried when they saw American soldiers without masks on the street.

  For a long time, Okinawa residents have complained about the noise and pollution caused by the US military base, the crash of US military aircraft, and crimes committed by US military personnel. The outbreak of the cluster epidemic has intensified their dissatisfaction.

  Too bad! The US Navy’s "quasi-aircraft carrier" is in full swing

  Something happened to the US military base in Japan on the west coast of the Pacific Ocean, and the US naval base on the east coast was not "peaceful".

  On July 12th, local time, the "Good Richard" of amphibious assault ship, moored at the naval base in San Diego, USA, exploded and burst into flames. For a time, the pungent smoke produced by the burning of plastics, cables and other materials floated all over the center of San Diego, and many sailors who escaped from the ship also lost all their property, "only a suit of clothes."

  On July 12, the naval base in San Diego, California, USA caught fire and emitted smoke. A fire broke out on the 12th in amphibious assault ship, a US military vessel moored at the San Diego Naval Base in California. Xinhua News Agency/Midland

  According to the US Navy, as of the afternoon of the 13th, 36 sailors and 23 civilians had been treated for high temperature burns and smoke inhalation.

  Good Richard is one of the American Navy’s wasp-class amphibious assault ship ships, with a displacement of over 40,000 tons. It has a spacious flight deck and hangar deck, which can accommodate helicopters, tilt-rotor aircraft and short-range take-off and landing aircraft, and is equivalent to a quasi-aircraft carrier.

  Although the name is very special, many people will not be unfamiliar with the ship. In the popular sci-fi movie Super Battleship a few years ago, people have experienced the elegance of this big ship.

  Before the fire, the ship was under medium-term maintenance, mainly upgrading the flight deck. After the upgrade, it will be able to carry at most 16 F-35B short takeoff/vertical landing fighters or 22 MV-22B Osprey transport planes.

  This fire, which lasted for dozens of hours, may make it difficult for this huge ship with a ship age of more than 20 years to regain its glory. Some analysts pointed out that although the damage degree of the ship is still unclear, the intensity of the fire is enough to deform the structural steel of the hull. Considering the damage degree, the ship will stop using for at least several years, and it is likely to be identified as completely scrapped. Once the ship is scrapped, it will be "the most serious safety accident of the US Navy in the past 20 years" with heavy losses.

  What a jam! The U.S. Air Force recently destroyed another plane.

  It rained all night, and the fire on the "Good Richard" has not been extinguished, and the Air Force has "added a wall" to the US military.

  On July 13th, local time, an F-16C fighter plane crashed at holloman Air Force Base in New Mexico.

  Data Map: US Air Force F-16C Fighter

  However, this plane crash is not the only one this year. Since May, there have been many crashes in the US Air Force, including the tragedy of "the plane crashed and people died".

  On May 15th, an F-22 fighter plane of the US Air Force crashed near Eglin Air Force Base in Florida, and the pilot ejected to escape.

  On May 20th, Eglin Air Force Base confirmed that an F-35A fighter plane crashed while trying to land at the base on the evening of 19th, and the pilot also ejected to escape.

  On June 15th, an F-15C fighter plane crashed during a training mission at the US military base in Britain.

  On June 30, an F-16 fighter jet crashed while performing daily training tasks at Shaw Air Force Base in Southern California, USA. The pilot on board was taken to the hospital and was later declared brain dead.

  In less than two months, several "Hawk" aircraft with high cost and outstanding performance "lost their wings" in training, and the loss was not insignificant.

Ten thousand mu of cherry blossoms in Weining are open.

Zhongxin. com, Guizhou News, March 3 (Shen Guangyong) On March 2, 2024, in Longhe Village, Longjie Town, Weining Autonomous County, Guizhou Province, 10,000 mu of cherry flowers were in full bloom, one after another and clusters were covered with branches, emitting a faint fragrance. Looking at it, the rolling hillsides and beautiful villages were hidden in the sea of snow-white cherry flowers. Layers of cherry flowers are not only pleasing to the eye, but also open up the hope of a bumper harvest and become the "rich flowers" for local people to increase their income.
The spring breeze blows, everything recovers and the spring is full. Among the cherry flowers, industrious bees are buzzing to collect honey and pollinate. Under the cherry trees, fruit farmers are busy weeding, pruning branches and thinning flowers to ensure the normal growth and development of cherries and increase production and harvest. The surrounding Miao tourists are dressed in costumes and come here to enjoy the flowers.
In recent years, Longjie Town has taken cherry planting as the breakthrough point of rural revitalization, built cherry sightseeing picking agriculture and native bee breeding industry, and guided the masses to make use of cherry flowering period to keep bees, which has achieved a double harvest of cherry industry and bee breeding industry, showing a win-win situation of economic and ecological benefits, and built a cherry planting pattern combining point, line and slice, so that the cherry industry can stimulate rural vitality and create an industrial belt integrating cherry farming and tourism. Sweet little cherries have become a strong promoter of rural revitalization.
The village actively combines the actual situation of the village and the development advantages of characteristic agricultural industry, and relies on innovative exploration and development mode to plant 11,000 mu of cherries. The cherry industry can drive the average household income to increase by more than 20,000 yuan every year. Rural revitalization depends on industry, and industrial development depends on characteristics. It takes about 40 to 60 days from flowering to fruiting in Longhe Village. At present, cherry blossoms in the base are flourishing, and it is expected to enter the picking period in mid-April. (End)
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Twenty-four solar terms | beginning of autumn: The heat is unbearable, and the autumn in the meteorological sense has not yet arrived.

August 7th is the beginning of autumn in the 24 solar terms. Although the solar terms have the word "autumn", this year’s beginning of autumn has not brought the coolness of autumn. In most parts of the country, the high temperature is still scorching the earth. In the Yangtze River basin, Huaihe River basin and Yellow River basin controlled by subtropical high, the temperature can be called hot summer. The highest temperature in Shanghai will remain above 37 degrees in the coming week, and Nanjing, Wuhan and Chongqing, which are located inland, are pointing to 40 degrees.
"beginning of autumn is only an astronomical autumn, not a meteorological one." Cheng Peng, an assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences, said, "The fashion in beginning of autumn is in dog days, so it’s still a little hot. There is a folk saying that it is an autumn tiger. However, China has a vast territory. In many places in the north, it has been a little cold in the morning and evening after beginning of autumn, and most of the south is still in the heat. "
On August 6th, 2022, beginning of autumn is coming in Huai ‘an, Jiangsu, and the pomegranate trees in Lotus Park are covered with red fruits. Vision china diagram"It’s chilly in beginning of autumn early, and it’s hot in beginning of autumn late."The so-called "autumn in astronomical sense" was established by the ancients according to the observation of the law of the sun’s operation. The Almanac says, "The southwest dimension refers to beginning of autumn". When the Big Dipper refers to the southwest and the sun reaches 135 degrees, it is the time when the beginning of autumn solar term comes.
According to this astronomical standard, accurately speaking, this year’s beginning of autumn will officially arrive at 20: 29 on August 7th, Beijing time, which is already after dark.
"There is a proverb that says,’ It’s chilly in beginning of autumn in the morning, and it’s hot in beginning of autumn at night.’ This year in beginning of autumn, it’s after eight o’clock in the evening, so the summer heat will continue, and it will probably end before and after it comes out. Bi Xuling, director of the Folk Custom and Intangible Heritage Research Office of the Institute of Literature, Shanghai Academy of Social Sciences, has studied the 24 solar terms proverbs. She found that the ancient solar terms agricultural proverbs can still fit and predict the temperature, which is very scientific. "Because solar terms reflect the operation of the sun, the temperature is determined by the sun in the final analysis. After long-term observation, the ancients summed up this law, which proved to be very effective. If you analyze it with the knowledge of modern meteorology, you will find that the reasons are very complicated, such as the influence of subtropical high. "
The ancients called the hottest period of the year "dog days". "In fact, it is not hot after beginning of autumn, which is related to whether it is out." Bi Xuling mentioned that the time of "three volts" is also not fixed, ranging from 30 days to 40 days. "The initial and final volts are 10 days, and the time of two volts is not necessarily, sometimes 10 days, sometimes 20 days." The length of the second day depends on the date of the third Geng day after the summer solstice every year, and the third Geng day after the summer solstice falls into the sky. "So the solar terms are closely related to the dog days. By observing the weather of the solar terms in the dog days, the ancients summed up the law of predicting the length of the dog days." This year’s dog days will last for 40 days from July 16th to August 24th.
In fact, among the 24 solar terms, the solar term after beginning of autumn is the summer, and the summer, the light summer and the big summer are all solar terms representing high temperature. After the summer, the summer heat gradually subsided and the temperature began to fall.
What we usually call autumn is the autumn in the meteorological sense. There are strict meteorological standards: the average daily temperature is below 22℃ for five consecutive days, and the subsequent weather conditions are stable, then we will count the first day as autumn. By this standard, it will take time for the real autumn to come.
The ancient agricultural custom "basking in autumn" has entered the public’s field of vision.
Autumn is the harvest season, at the same time, the hot temperature has come to an end, and the customs in beginning of autumn are mostly around these two points.
"Corresponding to beginning of spring biting spring, beginning of autumn also has the custom of biting and gnawing autumn, which not only welcomes the arrival of autumn, but also has the effect of keeping healthy and preventing autumn dryness." Cheng Peng mentioned that beginning of autumn is the time limit for tasting some foods, and fruits and vegetables have a bumper harvest. People pay attention to "tasting autumn fresh".
In northern China, beginning of autumn’s "biting autumn" food is watermelon, commonly known as "biting melon". It is believed that eating watermelons in beginning of autumn can clear the gastrointestinal impurities in summer and avoid diarrhea in winter and next spring. This custom has a long history. In the Qing Dynasty, Zhang Tao’s "Tianjin Miscellanies Customs at the Age of Years" recorded: "When beginning of autumn eats melons, he bites autumn to avoid diarrhea."
Children are eating watermelon "gnawing autumn" to welcome the arrival of beginning of autumn. Vision china map corresponds to long summer, and beginning of autumn people also have the habit of weighing. If the weight is lighter than that of long summer, it is called "bitter summer". If you lose weight, you need to make up for it. Therefore, beginning of autumn has the custom of "sticking on autumn fat". In the northern region, beginning of autumn "sticks to autumn fat" to eat meat, while ordinary people eat stewed meat, while those who pay attention to it eat boiled meat, braised pork, jiaozi with minced meat, stewed chicken, stewed duck and so on.Fang Yun, a lecturer at the School of International Education of Shanghai University and a doctor of folklore, mentioned a beginning of autumn custom of "basking in the autumn" that has entered the public’s field of vision in recent years.
"Sunbathing in autumn is a typical agricultural custom phenomenon in beginning of autumn with strong regional characteristics. Villagers living in mountainous areas such as Jiangxi, Anhui, Hunan, Guangxi, etc., because of the complex terrain, there are very few flat areas in the village, so they have to use the roofs in front of the house and behind their own windowsills to rack and hang crops, which has evolved into a traditional agricultural custom phenomenon over time. "
Sunbathing in autumn in Wuyuan, Shangrao, Jiangxi. Vision china map is different from many disappearing solar terms customs. "Sunbathing in autumn" was only a common agricultural custom phenomenon in ancient times, but in recent years, the agricultural custom scene of "sunbathing in autumn" in mountain villages has become an autumn landscape that tourists deliberately chase and watch. In this way, Wuling, Wuyuan, Jiangxi, created the "Earthy Autumn Festival", which opened in Liqiu. This festival strengthens the protection and display of folk culture represented by sun-drying autumn through celebrations. It was selected into the list of typical cases of domestic tourism promotion in 2020, and it is also the top ten outstanding cases of "non-legacy and tourism integration" in 2019."The folk custom of sunbathing in autumn has the dual marks of landscape narrative and ritual narrative. In rural areas, the visible landscape of festival ceremony is relatively immobile, which can solidify the folk tradition and form a stable narrative identity, which is the premise of folk tourism. The famous’ Huangling Sunbathing in Autumn’ takes the local custom of Huangling as a ritual narrative way, and turns the static crop landscape into a performance of customs. When performers and tourists interact in the behavioral ceremony, tourists can experience and participate in the construction of rural landscape. " Fang Yun thinks. "Sunbathing in the Autumn Festival" comes into public view, which is a typical case of the folk custom of the twenty-four solar terms regaining its brilliance in the contemporary era. The ancient solar terms still have their unique charm and can connect with modern life.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Economic Daily and JD.COM released data: seasonal fruits are more popular.

Data source: JD.COM Institute of Consumption and Industrial Development.
"Fresh home" is a big business opportunity.
With the increase of per capita consumption expenditure and the upgrading of diet consumption, consumers’ demand for high-quality fruits is increasing. At the same time, the fruit retail business model tends to be diversified, consumers have more choices, and the fruit consumption market is becoming broader. But no matter how the market changes, freshness is still a big business opportunity.
From the sales trend, the fruits of origin continue to realize the vertical expansion of the region and the horizontal innovation of the species. In early summer, loquat, blueberry, cherry, litchi and other fruits come in droves, and seasonality and freshness become the most important labels. Taking cherries as an example, Dalian Meizao cherries continue to sell well all over the country, and the proportion of consumption in Guangdong, Beijing, Sichuan and other places continues to increase. In terms of species, in addition to Feizixiao litchi, white sugar poppy, glutinous rice paste and other litchi varieties have also received high attention from consumers.
From the perspective of channel development, online and offline sales of fruits are constantly integrating with each other. Consumers can choose offline supermarkets to buy, or they can choose online orders to buy. They can also receive goods faster through the instant consumption platform, link online and offline, and open up an omni-channel model to continuously enrich shopping scenes. On the whole, the scale of instant consumption in the fruit consumption market has grown steadily, which has become an important driving force for consumers to upgrade their fruit plates in China.
It is worth noting that the main consumer groups of online fruits are mainly young people, who pay more attention to physical health and nutritional collocation. High-quality fruits represented by cherries, durians and lychees are more likely to be favored by this consumer group.
From the perspective of quality assurance, the continuous extension and deepening of the supply chain of fruit industry is very important. At present, consumers are demanding higher and higher fruit quality. When buying fruit, the primary concern is whether the fruit is fresh, followed by the sweetness and maturity of the fruit, and whether the water is sufficient. Enterprises should try their best to let high-quality fresh fruits enter the consumer market at a faster speed and lower price. Therefore, from the quality control of direct harvesting of origin, to the professional cold chain logistics and distribution, and then to the omni-channel sales model, enterprises need to constantly improve all aspects of the industrial supply chain, and strive to make every fruit "fresh".
(Author: Dong Fei, Senior Research Fellow, JD.COM Institute of Consumption and Industrial Development)
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Case sharing of the regular meeting of the General Administration | Henan Spring Festival Evening and Lantern Festival Wonderful Night: The more confident the culture, the deeper the communication.

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

 micro interview 

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

 

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

 

Radio and TV Review: Will this series of actions be continued and new works be released?

 

Wang ChunyangAs an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

 

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

 

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

 

Wang Chunyang:“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan