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The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　For logistics practitioners, to improve transportation efficiency, it is inseparable from the help of transportation vehicles. Compared with other models, new energy light vans are widely used in the freight field with large space and strong power. Especially at the moment of high oil prices, the demand for light vans in the logistics and distribution industry is also increasing. However, which light van is better? Today, through the comparison of two popular new energy light vans, let’s see which one is more worthy of starting: SAIC Chase’s big V1 or Geely Remote Star Enjoy V6E PLUS.

SAIC Chase MAXUS wins V1

　　Dana V1Light vanHigher space utilization rate

　　In order to improve transportation efficiency and reduce transportation time, a light van that can carry more goods is very heavy. So, let’s compare the spatial performance of the two cars first.

　　The interior volume of Montana V1 car reaches 7.3m3 While ensuring the large loading capacity, there is also a 520mm ultra-low floor with a straight container partition design, which improves the utilization rate of space.

Dana V1

　　Geely Remote Star enjoys the car content of V6E PLUS with a volume of 7m3+, which is slightly inferior to that of Montana V1.

　　Geely remote xingxiang V6E PLUS

　　While ensuring a large space, Montana V1 is still an intellectual school. The car is not only equipped with a cool seven-inch LCD dashboard, but also comes standard with reversing images. It also has the industry’s first "non-inductive" interactive design, which is powered on when you sit down, and coupled with the AI assistant "Xiaotong classmate" who supports full-scene voice interaction to share goods and traffic information in real time, making driving more convenient and efficient.

　　Dana V1Light van has better endurance.

　　Judging whether a new energy vehicle is worth starting with, its endurance is also a key consideration. Montana V1 is equipped with lithium iron phosphate battery, and the cruising range under CLTC can reach 305km. Coupled with the DC charging mode, it takes only 45 minutes to charge from 5% to 80%, with long battery life and fast charging function, so that there is no mileage anxiety in transportation. Geely’s long-range star enjoys a cruising range of about 240km.

　　While ensuring excellent battery life, the dynamic performance of Montana V1 is also remarkable. With the help of 90kW high-power electric drive, this car has a maximum power of 90kW and a peak torque of 190 N m.. At the same time, it is also equipped with the only electronic gear in its class, which supports three driving modes: ECO, NORMAL and SPORT, with a maximum speed of 100 km/h. Excellent in power performance and driving control.

　　Therefore, whether it is loading space, endurance, intelligent configuration, shelf control experience, etc., from the two aspects of endurance and loading capacity alone, the advantages of holding V1 are more obvious. At the same time, it also has an eye-catching shape, and the design aesthetics of "Fiona Fang’s integration" is unforgettable. As a light van with comprehensive performance, its strength does not stop there. Interested friends can go to official website to learn more. In addition, the starting price of Montana V1 is 153,800 yuan, and now there is a financial discount of up to 4,000 yuan and a four-fold gift. Interested parties can consult local dealers in detail.

(Observer News/Bathen Chow) On the afternoon of December 23, Huawei held a new flagship product launch conference in winter. After the release of the folding screen P50 Pocket and a variety of Harmony OS devices, the first AITO Wenjie M5 smart car equipped with HarmonyOS smart cockpit was officially unveiled.

Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, announced at the press conference that Huawei has brought "smart terminals with wheels!"

During the one-hour-long release session, Yu Chengdong introduced every technical index, every experience upgrade and every product detail of AITO M5, and it was hard to hide his excitement in his tone, just like the launch of new mobile phones around 2018.

"I haven’t seen Mr. Yu so excited for a long time," and the media colleagues at the press conference also felt the same way.

Since the "5.15 ban", the consumer business that once supported half of Huawei has suffered heavy losses in the past two years, but now this gloom seems to be swept away.

Intelligent definition of AITO

AITO brand comes from AUTO, which means Adding Intelligence to Auto. It is a high-end smart car brand officially released by Huawei and Xiaokang in Chongqing Liangjiang Smart Factory in early December. According to the official plan, AITO brand will take the lead in launching three new models in the future, including medium-sized luxury SUV, medium-sized luxury pure electric SUV and medium-sized and large-sized luxury SUV.

The released AITO M5 is its first product.

Throughout 2021, the industry’s discussion about whether Huawei will build a car has never stopped; Yu Chengdong also said at the press conference that the whole process of AITO M5 from design to definition to production to quality control was deeply involved by Huawei’s original mobile phone team, and it was used to benchmark millions of luxury cars.

Observer. com also learned through various channels that Huawei’s consumer business has hundreds of teams based in Chongqing Liangjiang Smart Factory and deeply involved in automobile-related projects.

Except that there is no Huawei standard, AITO M5 is Huawei.

Huawei also said that as a brand oriented to the era of smart cars, AITO is committed to building a smart car ecosystem with "people" as the core. AITO Media M5 is just to achieve this goal. With the ultimate aesthetic design, excellent performance and fun driving, Harmony OS intelligent cockpit, rich in-vehicle application ecology and HUAWEI SOUND sound sound system, users can easily have full-scene intelligent experiences such as consumption, life, travel and work. The arrival of M5 in AITO indicates the historic transformation of automobiles from means of transportation to intelligent ecology, and it is also a key link for Huawei to build an interconnected ecology of everything.

As a heavy new product of Huawei’s interconnected ecology, after comprehensive subsidies, the pre-sale price of AITO M5 rear-drive standard version is 250,000 yuan, the pre-sale price of four-wheel drive performance version is 280,000 yuan, and the pre-sale price of four-wheel drive flagship version is 320,000 yuan.

"Booking will start in January, and delivery will start after the Spring Festival. We don’t build cars with PPT," Yu Chengdong said bluntly.

The hope of the whole village-aito

Huawei has positioned AITO M5 as a medium-sized luxury SUV, and its pricing is also extremely accurate in grasping the market. At the moment when pure electric vehicles are still facing endurance anxiety and inconvenient charging, the hybrid scheme of oil and electricity that takes into account the advantages of electric vehicles and traditional oil vehicles is favored by users.

At present, the price of BYD DMI super hybrid vehicles is mainly concentrated in the range of 100,000 yuan to 200,000 yuan, while the market of large-scale extended-range SUV with more than 300,000 yuan is firmly occupied by ideals. When BMW 3 Series, Audi A4 and mercedes benz c Class generally rose to the price range of 400,000 yuan, the market of the original price range of 300,000 yuan is currently facing a brand vacuum period, and AITO M5 obviously aimed at this blank.

In addition, although Huawei has publicly stated on many occasions that it does not build cars and is only willing to help car companies build good cars together with its partners, it is well known that Yu Chengdong wants to build cars himself. Huawei’s consumer business also needs a model with higher quality, high price and easy volume to prove itself.

In terms of the specific parameters of the vehicle, AITO M5 has a wheelbase of 2880mm, a smart body posture and ample interior space. With 20-inch sail all-aluminum wheels and 0.32Cd ultra-low wind resistance, it has both a sense of super-running and a sense of stability of SUV. The all-aluminum chassis of the vehicle adopts front double wishbone and rear multi-link independent suspension, which can still maintain good stability and comfort under extreme control.

AITO M5 is equipped with HUAWEI DriveONE pure electric drive range extension platform, and its 1.5T four-cylinder range extender can generate 3.2 kWh per liter of oil. Under the condition of full oil and full charge, the vehicle can run for 1,242km under CLTC condition, with a fuel consumption of 6.5L. The peak power of the intelligent four-wheel drive combination composed of front asynchronous AC motor and rear permanent magnet synchronous motor can reach 365kW, and the vehicle accelerates for 4.4 seconds in 100 kilometers, and it only takes 1.9 seconds to accelerate from 0 to 50 kilometers.

In the interior design, AITO M5 adopts a simple design style, and the design of 10.4-inch curved full LCD instrument panel, 15.6-inch 2K HDR intelligent central control large screen and wireless charging area greatly improves the convenience of operation. The panoramic canopy with a total area of about 2 square meters brings an open and soothing ride experience. In addition, AITO Wenjie M5 has six metallic paint colors and three interior colors, which can provide 18 different color combinations.

AITO M5 is equipped with the new Harmony OS intelligent cockpit for the first time. Harmony OS intelligent cockpit breaks the information gap between different devices, making the vehicle a super terminal that can seamlessly flow with people, mobile phones, smart homes, smart watches, etc., and truly realizes the connection of everything.

The camera equipped in the AITO M5 car can also perceive the identity of the main driver in real time and automatically match the corresponding in-car settings for different drivers; ICAS air purification system can automatically detect and purify the ambient air quality, and keep the fresh environment in the car at all times with the exclusive fragrance system; NVH control system with both hardware and software creates a quiet cockpit of library level, and keeps a comfortable environment at all times; Smart light language, L2+ automatic assisted driving, V2L reverse charging and other configurations can also greatly improve the safety and convenience of users’ car travel.

When folding the screen-P50 pocket

It’s not just cars that have attracted much attention at this conference. Huawei once again launched P50 Pocket, a folding screen product focusing on technology aesthetics and smart images.

Different from the Mate X2 series folding screen released earlier, P50 Pocket chose the up-and-down folding scheme, and adopted a new generation of water drop hinge and multi-dimensional linkage lifting technology. Colleagues who achieved perfect seamless folding also adopted a large battery of 4000 mAh, and the weight was only 190g.

Yu Chengdong said at the press conference that Huawei’s folding screen technology can make the screen fit seamlessly, and all the seamless folding screen phones on the market will use Huawei’s technology patents.

The expanded P50 Pocket has a 6.9-inch immersion screen, and the screen ratio of 21: 9 can bring excellent viewing experience. With the color management of 442ppi, 1.07 billion colors and P3 wide color gamut, the color is extremely restored and the display is more delicate. This screen supports up to 120Hz refresh rate and 300Hz ultra-high touch sampling rate, and also has 1440Hz high-frequency PWM dimming, which is more eye-friendly when watching.

In terms of image, P50 Pocket uses the hyperspectral super image unit technology pioneered by Huawei, which is the latest achievement of Huawei in the exploration of advanced image capabilities. It consists of a 40-megapixel primary color camera, a 13-megapixel super wide-angle camera, a 32-megapixel hyperspectral camera, a 10-channel multispectral sensor, a hyperspectral fill light and a laser focus sensor.

P50 Pocket is based on the newly adjusted post-shot self-timer algorithm, the enhanced dark resolution brought by the outsole advantage of hyperspectral super image unit, and the unique folding form, which realizes a stronger self-timer effect and atmosphere.

In terms of price, the price of P50 Pocket 8 GB+256 GB version is RMB 8988, and there are two colors of crystal diamond white and obsidian black. The art customized version of 12 GB+512 GB is priced at RMB 10988.

At this conference, Huawei also released the HUAWEI WATCH D wrist ECG and blood pressure recorder, the first smart glasses equipped with Harmony OS and a new generation of HUAWEI MateBook X Pro.

Up to now, the number of Huawei devices equipped with Harmony OS has exceeded 220 million. In 2021, Harmony OS Connect shipped more than 100 million new ecological devices, totaling more than 300 million, breaking through Huawei’s previously preset "life and death line".

Yu Chengdong also said after the press conference that in the face of round-by-round supply restrictions, Huawei’s pace of innovation has never stopped, and Huawei will continue to empower the industry and accelerate intelligent transformation. "There is not a winter that will not pass. If you have passed the cold winter, it will be spring!"

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

"hong kong city slow tour"

Love harbor wind

Hong Kong is a shopping paradise as well as a gourmet paradise. It has a strong atmosphere of fireworks in the city, as well as the prosperity of modern trends. Towering skyscrapers and colorful neon lights interweave a vibrant picture of the city. Come for a city tour in Hong Kong and feel the unique charm of the city!

Tsim Sha Tsui, Temple Street in Yau Ma Tei, Central, Avenue of Stars, Causeway Bay and Repulse Bay.

Taipingshanding

The Peak of Taiping Mountain is a must-see place to visit Hong Kong. The scenery here is really beautiful! At the top of the mountain, you can also overlook the whole Victoria Harbour. It is very beautiful both in the day and at night. Waiting for a sunset, the beautiful and romantic night view of the city comes into view, and the lights of the whole city can be held in your arms.

Address: Taiping Peak, Peak Road, Central, Hong Kong Island.

Disneyland

Hong Kong Disneyland is a world full of fairy tales. Go to the happiest place in the world to find innocence and childlike interest. There are dreamy castles and wonderful performances. When it comes to major festivals, the atmosphere in the park is full and the scene is very infectious. You can also interact closely with Disney characters!

Address: Hong Kong Disneyland Resort on Lantau Island, Hong Kong

Victoria Harbour

Victoria Harbour, one of the three natural harbors in the world, has the reputation of "Pearl of the Orient" and "Three Night Scenes in the World". Walking along the harbor and blowing the sea breeze, you can enjoy the dazzling night scenes at night, and you can also enjoy the night scenes on both sides of the strait slowly by cruise ship and feel the scenery of the top romantic harbor.

Address: Port and sea area between Hong Kong Island and Kowloon Peninsula.

Mong Kok

Mong Kok, Hong Kong, is a place full of Hong Kong flavor. There are dense crowds, dense shops along the street, lively and fun, hanging neon signs and red minibuses and taxis that keep passing through, all of which are full of retro atmosphere, evoking countless Hong Kong movies.

Address: located in the west of Mong Kok, Kowloon

Tsim Sha Tsui

Tsim Sha Tsui is one of the most worthwhile places to visit in Hong Kong, and it is also a gathering place for Hong Kong cuisine. There are many famous punching places, unique buildings, Fan Hua’s shopping plaza, walking around, and tasting food. Taking photos and punching cards is very good!

Address: Located at the southern tip of Kowloon Peninsula.

Youmatimiao steet

Temple Street in Yau Ma Tei, the place with the most local flavor of Hong Kong, is also one of the locations where many Hong Kong films are filmed. Vendors gather, the lights are bright after dark, the streets are full of neon lights, there are all kinds of food and snacks, and many of them are cheap, so you can feel the Hong Kong style in the hustle and bustle.

Address: No.18, Yada Street, Yau Ma Tei, Yau Tsim Mong District, Hong Kong.

middle ring

Central, Hong Kong, is the bustling core area of Hong Kong, with modern high-rise buildings and street markets. Let’s take a tour in the bustling area of Hong Kong, where there are many historic buildings of great significance. In central ferry piers, you can board the Ferris wheel and overlook the prosperity and infinite vitality of Central.

Address: Central and Western District, Hong Kong Special Administrative Region

Avenue of Stars

The Avenue of Stars is a pedestrian street in Hong Kong with the theme of movie stars. It is known as the "Oriental Hollywood" of Hong Kong. Here, you can see the handprints and statues of many famous actors and singers, enjoy the beautiful scenery of Victoria Harbour and understand the history of Hong Kong movies.

Address: Tsim Sha Tsui Avenue of Stars.

Causeway Bay

Causeway Bay, Hong Kong, is a gathering place of commercial and entertainment places in Hong Kong. There are many shopping malls here, and it is also a veritable shopping mecca in Hong Kong. You can eat, drink and have fun here, and you can easily shoot Hong Kong movies on any street.

Address: located in the west of the central north shore of Hong Kong Island.

Repulse Bay

Repulse Bay is the nearest holiday beach in Hong Kong and one of the most beautiful beaches in Hong Kong. There are delicate and soft golden beaches and clear blue waters. The beaches are wide, clean and shallow, and sunbathing on the beaches is leisurely and comfortable, which is very healing ~

Address: Repulse Bay Beach Road, Hong Kong Island.

Recommended top ten scenic spots for one-day tour in Hong Kong, these 10 places must be visited!

This issue’s graphic spider guide is original, and the pictures come from the photo network. All of them are paid for this account. Refusing to steal and reprint requires contact authorization. < Note that some pictures are inconsistent with the scenic spots, please understand and only improve the reading experience >

Recently, the photo of 36-year-old Ashton Chen shopping with his wife and daughter once again triggered a hot discussion among netizens. This Shaolin-born star was loved for his lovely image and excellent martial arts since he was a child, especially a classic film "shaolin popey" which made him a childhood idol in the mind of the post-80s generation. However, with the passage of time, Ashton Chen gradually faded out of the screen and chose another life path. His lifestyle and family situation have also become the focus of public attention.

When Ashton Chen was a child, he won the audience’s love with his naive image and superb martial arts. He began to learn Shaolin Kung Fu as early as two years old and became famous at the age of six. From "shaolin popey" to "Young Bao Qingtian", his acting career can be said to shine in the entertainment circle in China. Since he chose to quit the film and television circle in 2018 and devoted himself to commercial activities, Ashton Chen has not only established a martial arts school, but also set up a film and television company, invested in cinemas and became a successful businessman. Today, his net worth has already exceeded 100 million, and such achievements are amazing.

Despite her remarkable success in her career, Ashton Chen’s love life is relatively low-key. His emotional experience is not complicated. He once had a brief love affair with singer He Jie and actor Wang Ruoyi. With little knowledge of his personal life, Ashton Chen’s marriage and family also aroused a lot of curiosity. With the recent exposure of photos of him traveling with his wife and daughter, it suddenly dawned on everyone that this hero who was always the little boy in his heart is now the father of a happy family.

According to recent reports, Ashton Chen’s wife has a similar posture and temperament to the star Angelababy, and she is hot and young. Although she always keeps a low profile in public and rarely exposes her true face, she still attracts the attention of many netizens. Ashton Chen and his wife and daughter enjoy ordinary and happy family time, and the harmonious atmosphere of a family of three is desirable.

When Ashton Chen walked into the mall with his family, the heated discussion and expectant eyes around him grew stronger and stronger. Many netizens commented that they were surprised and curious about when he got married, and the "little boy" who was still playing in the past has now become the pillar of the family. People not only pay attention to his married life, but also appreciate his choice of low-key life. The change of the owner’s identity seems to be particularly important in Ashton Chen’s choice, and the attitude of netizens towards his driving a luxury car has also caused a lot of discussion.

In the entertainment circle, many stars have attracted much attention because of their glamorous lives. However, Ashton Chen, with his down-to-earth and low-key life choices, shows a more real life outlook. He told everyone with practical actions that besides fame and fortune, the sense of accomplishment and happiness of family and career can enrich a person’s life.

Such a Ashton Chen has not only become a childhood memory of many people, but also a successful model and a symbol of happiness worthy of the attention of young people today. Perhaps each of us can get inspiration from his story: cherishing the people and life around us is the real source of success and happiness in the pursuit of dreams. If you want to know more about Ashton Chen and his life, you are welcome to discuss and share. At the same time, with the rapid development of science and technology, you can also use some AI tools to help you get information and creative inspiration more conveniently.

Simple AI link (free, long press copy link to make browser experience): https://ai.sohu.com/pc/generate? trans=030001_jdaiylmn1

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Editor in charge:

　　After ten years of care, the vicissitudes of life have changed dramatically. Facing the future, China bravely marched forward. At the key point of the new journey, CGTN launched four episodes of documentary "Great Determination" on November 24th, telling the world the great changes in China in the past ten years through novel theme setting, narrative voice of international communication and solid and earnest record writing, deeply showing the spiritual strength behind the repeated miracles of the people of China, and looking forward to the future development of Chinese modernization and the common destiny of the world.

　　△ Four episodes of documentary poster

　　The production team of this film is composed of young people of Generation Z, and it took a year to interview and produce, spanning 40,000 kilometers, and followed 24 groups of characters. In the shocking narration of China people’s determination to "insist on the castle peak and not relax", the innovative practice comprehensively enhanced the communication, guidance and influence of major themes.

　　△ The five-phase preheating video of "Great Determination" was broadcast on German Capital TV (left); Protecting Asian Elephants &mdash; &mdash; The Story of Like Dad was broadcast on GNN TV in Pakistan (right).

　　CGTN cooperated with the Television Translation Center of the General Station to broadcast the film in 15 languages, including English, Spanish, French, Arabic, Russian, German, Portuguese and Hindi. As of December 8th, it has accumulated 73.6 million global readings, 340,000 total interactions and 12.48 million video views. The content of the program was reprinted and broadcast by mainstream media in many countries, such as CNN, German Capital TV, RedeTV in Brazil, GNN TV in Pakistan, and Iranian video website "mihanvide". CGTN official website feature was reprinted by 952 overseas mainstream online media from 69 countries and regions including the United States, Britain, Canada, Germany, India, South Korea, Vietnam and Singapore. Among the landing media, there are 709 G20 national media, accounting for 74.5% of all media.Observe China with the pupil of youth.

　　Let overseas audiences resonate with empathy

　　Understand the road to development and future of China.

　　Documentary was planned and launched by a group of post-90s generation. They broke through the traditional style of politics, economy, culture and diplomacy, and summarized the achievements in 13 aspects of the third historical resolution of the Party into four episodes, namely, Come, Cool Up, Money, Better Earning Method, Warmth, Let Miracles Happen and Future, Common Future.

　　The four episodes organically combine the four themes of cultural self-confidence, high-quality development, people-centered and community of human destiny, which are logically related to each other. From the lingering sound of the harps and harps, to the clanging noise of Wan Li railway tracks, from the depths of inaccessible mountains to the electronic plains linking the world, the young director group walked through the temples and streets with questions, asking China for the world and answering the world for China.

　　△ The main creative team with an average age of 27 years old

　　"What is Chinese-style modernization" and "Why can the rule of China break the uniqueness of the western modernization model and create a new form of human civilization"? The director group throws out these issues that have attracted much attention one by one, and calmly explains them. This brand-new shooting technique has abandoned the scripted and sit tight, which are common in traditional documentaries, and attracted wide attention from international audiences.

　　Berta Nelson, an overseas netizen, said in her comments, "I am glad to see that China people attach importance to their own culture and long history. Bless your innovation, because you have entered your own unique world view, abandoned the western point of view, and watched the operation of the universe from your own lens. There are many breakthroughs in energy, roads and consciousness waiting for you. Treat the suffering of the world with sympathy and point out the way forward for us. Don’t be intimidated by hegemonic threats. Soon it will dry up and be blown away, and you will be in a new world! "

　　Trace the origin: Starting from the cradle of China civilization

　　Respectfully respond to the 5,000-year civilization

　　What is the source of China people’s national self-confidence? What has enabled China people to stand today despite numerous changes? This is the question thrown in the first episode of the documentary.

　　The first episode "Come on, Cool Up" does not show the symbolic meaning of China culture to the world, but focuses on the young people who are inspired by history and culture and inherit it. The young people in China in the film not only lament the beauty of traditional culture, but also make the traditional culture of China endless by recreating ancient music, carrying forward national customs and innovating national customs, and send out the pious response of young people in the new era to the ancient blood.

　　The director group adjusted the focal length and recorded the process of restoring the tune of Xin Qiji’s "Broken Fighter, Giving Zhuang Ci to Chen Tongfu as a souvenir" by Henan Provincial Museum, senior armor restorer and Zhengzhou Song and Dance Theatre. With full cultural consciousness and self-confidence, the creative team combined traditional cultural elements, such as ancient musical instruments, ancient melody, ancient dance and armor, into a single MV work, recreated the singing of the Song Dynasty in a modern and fashionable way, and performed international art exhibition and popular science dissemination on China ancient music. Only MV has achieved over 2 million overseas broadcasts.

　　△ Vividly display ancient musical instruments, ancient word singing and ancient dance in the MV of "Breaking the Array, Giving Zhuang Ci to Chen Tongfu to Send It"

　　△ The creative team cooperated with Henan Provincial Museum and Zhengzhou Song and Dance Theatre to read the classics and restore the tunes of Song Ci.

　　In addition to the modernization of western style, there is a second way here.

　　With the spiritual strength inherited from our history, China is on the road of modernization. Modernization is a necessary step in every country’s development, but how to realize modernization is a headache for many developing countries.

　　Copying the western model of acclimatization seems to have become an unspoken consensus of the international community, and many close neighbors and distant friends are eagerly looking forward to new solutions.

　　△ The second episode "Money, there is a better way to earn"

　　"Great Determination" did not continue the grand narrative and achievement tour of traditional political films, but led the audience all the way north along Shenzhen, Hefei and Erdos in a popular science-style typed packaging and speculative discourse, revealing the geek life behind lidar and autonomous driving, and telling the professional ingenuity of female engineers behind quantum technology. Through many cases of scientific and technological progress, such as the "artificial sun" rising in the science laboratory and the development of Hefei city, this paper summarizes the successful password of "Hefei model" &mdash; &mdash; That is, through a promising government to build an effective market, foster innovative technology and cultivate more talents. "Don’t export China model, only provide China experience and scheme", which is a shallow footnote lying next to the answer.

　　Establish a "people-centered" narrative system of China’s values,

　　Pass on the concept of "community of human destiny" to the world

　　The documentary takes the universal and topical topics of medical insurance, police and women around the world as the entry point, and deeply expresses the core advantages of "the rule of China" by leveraging its strength.

　　The director group recorded the whole process of a drug price negotiation, which completely changed the fate of the families of two children with spinal muscular atrophy (SMA). How did a college student police officer spend 12 years propping up the whole community? How did a rural female teacher change the fate of children in the mountain village with patience and warmth under the background of getting rid of poverty?

　　China’s domestic development is for the people, so where is the value judgment of China’s cooperation and investment with the world?

　　Still for the benefit of the local people.

　　When a major crisis comes, from the Nepalese earthquake to the Serbian epidemic, the China aid team and the medical team are in action;

　　When other countries are looking for a prosperous road, China has grown together with Africa and the Middle East with the advanced experience of the "Belt and Road" infrastructure construction and digital economy;

　　When all mankind is facing the difficult problems of climate change and ecological diversity protection, China is attracting forces at home and abroad to work together to protect our common earth home.

　　These seemingly ambitious goals will bring changes to specific individuals in each country. Faith, a single mother in Kenya, told her story. The opening of the Inner Mongolia Railway has set up a warm road home for her and her daughter who live apart from each other, and also brought her a better career and a better life.

　　The episode received positive comments from netizens in developing countries, and Nguyen Minh Quan, a Vietnamese netizen, said, "(This railway) has been built very well. Americans bring artillery shells, while China brings railways. "

　　African netizen winifred ba said, "Long live the Communist Party of China (CPC); This is an inspiration to those who long for peace, prosperity and collective happiness. We Africans must work with our brothers and sisters in China to contribute to world peace. "

　　Voice innovation strengthens young people’s perspective Lead by technology Effectively enhance the interest and recognition of overseas young audiences for the development of China.

　　The creative team of "Great Determination" brings the young people’s perspective and brand-new voice into the theme setting, picture editing, manuscript creation, video shooting and many other aspects of the documentary, and reflects the interest orientation of overseas audiences, especially young audiences, through the perspective of Z generation.

　　The film has changed the way of "keeping a straight face" in the past, using diversified, creative and lightweight audio-visual language, which has narrowed the sense of distance of serious theme documentaries and better hit the acceptance habits of young online users around the world. On the one hand, documentary materials are widely used, and the ratio of original materials to film materials is as high as 200:1, and various technical means such as crossing machine, old frog, shed shooting and special effects are comprehensively used to create the ultimate picture texture. On the other hand, visual means serve narrative, introducing the changes in China in a simple way by vivid data visualization means, showing the context of urban development by means of investigation and interview, and copying the daily work and subtle psychological changes of the protagonist in the form of a diary.

　　△ Image language of film texture

　　△ Show an era of China Z generation growth through animation.

　　Therefore, the story of China told in the documentary has been affirmed by a large number of overseas netizens. Netizen "esplace3023" commented, "This is a great documentary. Many westerners like us who have lived in China outside Shanghai and Beijing for some time know that the people of the Communist Party of China (CPC) and China have made great efforts to improve people’s lives. China has too much complexity, which is very different from western countries, so it is difficult for westerners to understand. But we should try to understand, not listen to the so-called China threat theory imagined by experts, and label everything as political propaganda. I wish China can move on, because China’s achievements have made our world a better place and brought hope to people in many developing and poor countries. "

　　Netizen Ricardo Avila paulette left a message, "I’m impressed. This is a group of young, compassionate, kind people with long-term goals. This reminds me of what I saw about China’s space program. These young people are not the pioneers of these projects, but they may see the results; Future generations will reap fruitful results from it. "

　　Netizen ramli left a message, "When asked about US sanctions, a young wonder woman said &lsquo; Proud &rsquo; This is an amazing moment. Cheer for these smart young China women. "

　　Today, when the world pattern is full of agitation and tearing, Great Determination records the great changes and brilliant achievements in the new era in the past ten years with solid and sincere brushwork, and also conveys the Chinese plan and China wisdom to the world with novel content, diverse perspectives and colorful ways. As we embark on a new journey, we will draw strength from history, concentrate on development, be fearless of difficulties and tests, coordinate material civilization with spiritual civilization, and open up a new world in harmony between man and nature.

　　[car home Che Ku Wen Hua] On the 16th of this month, Chang ‘an (|) was officially launched, which was the first time that the Explorer model was made in China. I believe many of my friends are like me. Because the explorers didn’t import much into China before, they are not very familiar with this car system. I have the impression that it is a big guy who looks very expensive. The reason why Changan Ford made it in China must be something extraordinary, so what is the good thing? We have to talk about it slowly from its ancestors …

The first generation (1990-1994): Shuangmen is the root of Miaohong.

　　Ford Explorer is defined as a medium and large SUV in China. As soon as we hear this name, a huge figure will appear in our minds, just like the image of the American fat man in the movie. But you may not know that as early as 1990, when the first generation of explorers came out, it was actually to replace a compact SUV: at that time, in order to better compete with rivals Chevrolet S-10 Blazer and Jeep Cherokee, Ford planned to introduce a larger SUV model to replace its compact SUV-Ford Bronco II, so there was Ford Explorer, whose name came from the Ford F-series pickup truck in 1967- In the early years, many American brands loved to do this. A certain model in a certain car series sold well, so the next car series was named after this model. For example, the new Focus automatic front-shining model sells well. Let’s get a new car another day, and call it Ford front-shining!

　　As mentioned earlier, Ford Explorer appeared to replace its predecessor, the two-door SUV Bronco II, so the younger generation certainly has to be two-door. So, the explorer who is rooted in Miaohong turned out to be a two-door SUV. Surely you didn’t expect it? Considering the diversified needs of the market, Ford also launched a four-door version for explorers. Of course, that’s what the Mandarin says. Personally, I guess the more important reason is to compete with rivals: Cherokee was listed in 1984 with two-door and four-door versions, and Chevrolet S-10 Blazer also launched a four-door version when it was redesigned in March 1990. Ford Explorer just went on the market in March 1990, and there were four editions. What a coincidence?

　　The first generation Explorer two-door version is much larger than the last Bronco II (the wheelbase is increased by 205mm and the vehicle length is increased by 320mm), and it has become a medium-sized SUV. The four-door version is even better, with a wheelbase of 2842mm and a vehicle length of 4618mm respectively, which completely surpasses the two competitors. In order to save costs, explorers shared a lot of parts with Ford Ranger, a pickup truck at that time, from bumper to middle net, headlights and fenders … almost the whole front of the car was transplanted from Ranger. In terms of power, it also shares the V6 4.0L engine used by Ranger, with a maximum power of 116 kW, matching two gearboxes: 5-speed manual gearbox and 4-speed automatic gearbox. In 1993, the engine was changed, and the maximum power was raised to 119 kW.

The second generation (1994-2000): a new car series was derived.

　　In 1994, Ford introduced the 1995 Explorer, the second generation model. The change of this generation can be described as drastic. First of all, the appearance is no longer as square as that of the first generation model, and many arc lines have been added to the front face, such as the corners of the net, headlights and bumpers, which have become more rounded. Although the two generations of cars are only separated by four years, it seems to be the design of two eras.

　　Secondly, the change of body shape. The first generation of explorers sold well for several years, and Ford seemed to realize that SUVs had to be big to be popular in the environment at that time. As a result, the second-generation models continue to gain weight. Although the wheelbase of the two-door and four-door versions has been reduced by about 10mm compared with the first generation, the length of the car has increased (the two-door version has increased by 104mm, and the four-door version has increased by 163mm), and there is a tendency to continue to gain weight in the later small changes. At this time, the explorers have completely left the Chevrolet S-10 Blazer and Jeep Cherokee behind. From this generation, you can choose to install the third row of seats, which will become a seven-seat car.

　　The third change is the chassis. Ford’s original Twin I-Beam independent suspension is used in the front suspension of the first generation of explorers. This suspension is characterized by heavy load bearing and strong reliability, but it will occupy more chassis space. The second generation of explorers gave up the double-beam and replaced it with a double-wishbone independent suspension. On the one hand, this structure improved the handling of the vehicle, and at the same time greatly saved the space under the engine compartment. As mentioned earlier, the shortened wheelbase of 10mm was also caused by a new suspension. Therefore, Ford Explorer added a larger V8 5.0L engine when it was redesigned in 1996-finally there was room for it!

　　The last item is the change in vehicle classification: since 1998, Ford has classified the two-door Explorer into a single car series, Explorer Sport, and continued to use the chassis production of Ford Ranger, but it was not continued until 2003. At the same time, based on the four-door version of Explorer, a medium-sized pickup truck, Explorer Sport Trac, has been launched in two generations: the first generation in 2000-2005, and the second generation in 2005-2010 after a year of suspension. After production stopped in 2010, the four-door Ford Ranger took its place.

　　[car home Information] In February, various car companies have made every effort to hit sales and achieve new goals for the whole year. Now that the results of the auto market exam in February have been released, what is the performance of major auto companies? In this issue of the Sales Express, let us announce the transcripts of major car companies together.

　　As of the publication of this article, seven China car companies/brands, three overseas brands and six new car-making forces have announced their sales volume in February. The following are the specific sales data of each car company/brand:

● China car companies/brands.

　　A total of 8 car companies/brands in China announced their sales in February, including BYD, Chery Group and Lantu Automobile. Among them, the sales volume of new cars in Ai ‘an in February was 30,086 units, up 253% year-on-year and 195% quarter-on-quarter. At the same time, the brand sold 40,292 vehicles in January and February, up 64% year-on-year.

● Geely brand

　　　The total sales volume of Geely Automobile in February was 108,701 vehicles, up about 39% year-on-year, among which the sales volume of pure electric vehicles reached 21,289 vehicles, up 74% year-on-year.

　　Subdivided into its brands, Geely brand sold 90,333 vehicles (including geometry); The brand sold 12,090 vehicles; Extreme krypton sold 5,455 vehicles, a year-on-year increase. Ruilan Automobile sold 823 vehicles, a year-on-year decline. Subdivided into power, pure electric vehicles sold 21,289 vehicles, a year-on-year increase of 74%.

　　At the beginning of the year, Yan Jiayu, CEO of Geely Automobile Group, said in his message in the Spring Festival that in 2023, Geely Automobile Group’s total sales target of 1.65 million vehicles should achieve three times of growth in new energy products: the overall sales of new energy should double, exceeding 600,000 vehicles; Raytheon hybrid sales doubled; Krypton sales doubled.

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● Chery group

　　On March 6th, Chery Holding Group released the monthly sales report: In February, the group sold 103,877 vehicles, up 71.9% year-on-year and 2.5% quarter-on-quarter, and sold more than 100,000 vehicles in a single month for nine consecutive months. From January to February, Chery Group sold a total of 205,256 vehicles, up 39.2% year-on-year.

　　In terms of brands, the year-on-year growth rate of all brands of Chery Group exceeded 50% in February. Among them, the sales volume of Chery brand was 74,739, a year-on-year increase of 68.3%; The sales volume of Xingtu brand was 5,056 vehicles, a year-on-year increase of 61.7%; Jietu brand sold 16,432 vehicles, a year-on-year increase of 145.3%. Hua Dan products (|), Tiggo 7 and Jetway X70 series, which are the main products of the Group, have achieved 14,495, 14,617 and 10,913 vehicles respectively, ranking firmly in the camp of vehicles with monthly sales exceeding 10,000.

　　Based on the opening record of Chery Group, in January, with the overall decline of 35%, Chery Group grew against the trend at a rate of 16.5%. In February, according to the manufacturer’s data, the Association predicted that the retail sales growth rate of passenger cars in a narrow sense was 7.2%, and Chery Group maintained a strong growth trend with an acceleration of almost 10 times the average growth rate of the industry. Chery, Xingtu, Jietu and Chery’s new energy brands jointly announced the policy of "lifetime warranty for all models" on February 1, so that users can reduce their worries about using cars.

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● Changan brand

　　Changan Automobile Group released February sales data. The group sold a total of 191,007 cars, up 38% year-on-year, including 163,156 China brand cars, up 50.1% year-on-year, and 117,622 China brand passenger cars, up 68.2% year-on-year.

　　Specifically, in terms of Changan new energy, China brand new energy sold 20,574 units in February, including Changan deep blue brand and Changan brand new energy vehicles. Changan only announced the sales volume of Lumin models in February, which was 8,137 units.

　　In terms of Changan brand fuel vehicles, the CS family sold 37,660 units in February, of which the CS75 series sold 15,477 units; The car series sold 15,024 units in February; UNI series sold 27,859 units in February, of which UNI-V sold 20,179 units. In terms of Changan Auchan brand, it sold 18,505 units in February; In terms of Changan Kaicheng brand, it sold 17,081 units in February.

---

● Aian brand

　　Ai ‘an announced that the sales volume of new cars in February was 30,086 units, up 253% year-on-year and 195% quarter-on-quarter. At the same time, the brand sold 40,292 vehicles in January and February, up 64% year-on-year.

　　According to the tips below the official long picture, on March 3, the brand of Ai ‘an will release a new generation of electric drive technology. At the same time, on March 7, AION Y will launch a new model, which is expected to be adjusted for configuration or appearance/interior details. It is worth mentioning that Ai ‘an expects to raise the official guide price of its related models in early March this year, ranging from 3,000 to 6,000 yuan.

---

● Lantu Automobile

　　Lantu Automobile announced the delivery data in February 2023. In February 2023, Lantu delivered 1,107 new cars, and the delivery volume increased by 50% year-on-year.

　　　Lu Fang, CEO of Lantu Automobile, said: "In 2023, the market potential of new energy vehicles in China continued to improve. With a series of measures such as the gradual recovery of Lantu’s production capacity, the return of sales and service system and the upgrading of OTA products, Lantu’s delivery capacity and order quantity in February increased steadily. In the next step, with the listing of Yantu, it will drive the further growth of marketing of Yantu’s whole product system. "

　　　On January 23rd, after Lantu released its brand in Israel, on February 18th, the first batch of Lantu FREE was officially delivered in Israel. After announcing the FREE replacement of the 8155 chip in the standard version of Lantu Free and the free upgrade and fast charging of Lantu Dreamer () in January, Lantu released the version of Lantu FREE OTA 3.0 on February 10th, and carried out 71 optimization upgrades on the car, including 13 new functions and 58 experience optimizations.

　　On February 23rd, Lantu held the 2023 Annual Conference of Eco-Partners in Wuhan. More than 200 eco-partners and investors from all over the country attended. By February 28th, 2023, Lantu had opened 190 stores nationwide, including 146 Lantu Space, 2 Lantu Flagship Stores and 42 Lantu Delivery Service Centers.

---

● Changan Deep Blue

　　In February 2023, the delivery of Changan Deep Blue SL03 reached 4,103 vehicles, and the current cumulative delivery reached 37,328 vehicles.

　　In February, the pure electric 705km version of Changan Deep Blue SL03 was delivered. In addition, Changan Deep Blue SL03 was upgraded to OTA again. However, the new functions and optimization experience of the version 1.1 of Deep Al OS include intelligent cockpit, intelligent driving, intelligent vehicle control and other fields. The main upgrades include the addition of Netease cloud music, support for the exclusive driving mode of "thousands of people and thousands of faces" and 540 transparent chassis functions. This OTA will upgrade the 515 pure electric version and 1200 extended range version of Changan Deep Blue SL03 first, and the 705 pure electric version will be upgraded later.

---

● Extreme krypton

　　Extreme Krypton Intelligent Technology announced the latest delivery volume: Extreme Krypton brand delivered 5,455 units in February, up 87.1% year-on-year and 75.1% quarter-on-quarter. Among them, Krypton 001 delivered 2539 sets and Krypton 009 delivered 2916 sets. Up to now, Krypton has delivered a total of 86,519 units.　

　　　The extremely krypton 009 was delivered in January 2023, with an average order amount of 527,000 yuan. The newly upgraded 2023 extremely krypton 001 was delivered this month, and a number of luxury configurations were standard in all departments, and the product strength was improved. The average order amount exceeded 336,000 yuan. Extreme krypton X was officially named on February 3, and it is worth looking forward to next.

　　　In February, Krypton completed $750 million in Series A financing, with a post-investment valuation of $13 billion. This A round of financing is a strategic investment based on the perspective of industrial integration, focusing on industrial resource cooperation and long-term layout. At the same time, Krypton, as a global technology enterprise, will promote the European strategy and enter the European market this year, relying on the forward-looking global layout and industrial accumulation of Geely Holding Group.

　　　As of March 1, 2023, there were more than 270 stores nationwide, covering nearly 70 major cities. As of March 1st, the national self-built charging network of Krypton Energy has exceeded 630+ stations in 118 cities, covering more than 95% of the cities where Krypton car owners are located. At the same time, the third-party high-quality charging resources accessed by the APP charging map have covered 344 cities nationwide, and nearly 430,000 public charging guns can be used for scanning codes, covering more than 3,000 high-speed service area sites nationwide.

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● BYD

　　BYD announced February sales data, with a total sales of 193,655 new cars, up 112.6% year-on-year. Among them, the sales volume of passenger cars was 191,664, including 15,002 vehicles exported, up 112.3% year-on-year.

　　Among them, DM models sold a total of 101,025 vehicles, including DM-i and DM-P models, and EV models sold 90,639 vehicles. At present, BYD’s cumulative sales of new energy vehicles exceeded 3.7 million vehicles.

　　Specific to the breakdown of cars, BYD Dynasty and Ocean Cars sold 184,338 cars in February, an increase of 28.3% from the previous month. Tengshi brand sold 7,325 vehicles in February, an increase of 13.8% from the previous month. In February, 15,002 passenger cars were exported, up 44.1% from the previous month.

---

● Joint venture car companies/overseas brands

　　At present, only some joint venture car companies/overseas brands have released their February sales data, mostly Japanese brands. Among them, the cumulative sales volume of GAC Toyota in February was 67,029 vehicles, a year-on-year increase of 26.2%, which set a new sales record in February.

● GAC Toyota

　　GAC Toyota released February sales data, with a cumulative sales volume of 67,029 vehicles in February, up 26.2% year-on-year, setting a new sales record in February. Among them, the sales volume of dual-engine models reached 21,075, accounting for 31.4%; More than 300,000 twin-engine models sold 8,942 vehicles. In addition, the sales of the eighth generation Camry also exceeded 1 million.

　　At the same time, the official also said that the first new car of the fifth-generation intelligent electric hybrid twin-engine will debut at the end of March, and we speculate that it may be the new Lei Ling. It is reported that the fifth-generation THS II dual-engine hybrid three-electric system can further improve the electrification efficiency by lightening and miniaturization and reducing losses. Among them, the newly developed lithium battery system has achieved 34% miniaturization and 44% lightweight, and the power output has increased by 8%; The energy loss of high-speed motor is reduced by 19% and the output power is increased by 32%. The power control unit has improved the power density and reduced the weight by 17%, reduced the energy loss by about 10% and increased the current output by more than 8%.

---

● Honda China

　　Honda China released the domestic terminal car sales in February 2023. In February 2023, the cumulative sales volume of Honda’s terminal cars in China was 74,142 vehicles, which was 69.9% over the same period (down 30.1% year-on-year); In January and February of 2023, the cumulative sales volume of Honda’s terminal cars in China was 138,332 vehicles, which was 54.8% over the same period (down 45.2% year-on-year).

　　Among them, Guangqi Honda Automobile Co., Ltd. sold 35,829 vehicles in February; Guangqi Honda Automobile Co., Ltd. sold 76,113 terminal cars in January and February 2023.

　　The cumulative terminal sales of Dongfeng Honda Automobile Co., Ltd. in February was 38,313 vehicles; Dongfeng Honda Automobile Co., Ltd. sold 62,219 terminal cars in January and February 2023.

　　In addition, the cumulative terminal sales of Honda’s electrified models in January and February 2023 were 27,351. Honda’s electric vehicles include those equipped with Honda’s high-efficiency dual-motor hybrid system, plug-in hybrid system and pure electric vehicles.

---

● Nissan

　　Nissan Motor Company announced the performance of China in February 2023. Nissan Motor Co., Ltd. sold 59,997 units in China in February, up 26.3% from the previous month. After three years of epidemic prevention and control, chip shortage and rising raw material prices, sales are gradually returning to normal.

　　In February 2023, Dongfeng Nissan (including Nissan, Qichen and British finidi brands) sold 56,726 units, up 24.3% from the previous month. Among them, the sales volume of Nissan brand was 50,093 units, an increase of 23.5% from the previous month; The sales volume of Qichen brand was 6,003 units, an increase of 30.3% from the previous month. Zhengzhou’s daily sales volume was 3,271 units, an increase of 72.3% from the previous month.

　　Mr. Shohei Yamazaki, Senior Vice President of Nissan Motor Company, Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Ltd. said: "2023 is an extremely important year. The company will continue to accelerate the development of electric drive strategy led by pure electric vehicles and e-POWER technology, while continuously strengthening brand, products, services, operations and market competitiveness. "

---

●　smart

　　Smart announced the delivery in February 2023. Among them, smart Wizard #1 delivered 3616 units in China; Since the delivery started on September 23rd, 2022, smart has delivered 15,998 units in China. It is worth mentioning that the smart Elf #1 Pro model equipped with a 49kWh lithium iron phosphate battery was pre-sold, with a pre-sale price of 179,000 yuan. As a new entry-level model, it is mainly equipped with a 49kWh lithium iron phosphate battery pack, and the CLTC cruising range is 400 kilometers. It is worth noting that the new car will be listed in the middle and late March, and it is expected to announce more rights and delivery time.

　　The new model retains the configuration of the Pro+ version, and will provide five body colors, with two interior styles of lightning gray and deep space black. In terms of power, the new car is still equipped with a 200kW rear single motor, but the battery is changed to a 49kWh lithium iron phosphate battery pack, and the pure electric cruising range is 400 kilometers under CLTC working conditions.

　　In addition, following the landing of the world’s first smart flagship center in Chengdu, the smart Hangzhou West Lake flagship center officially opened on the bank of the West Lake on February 25th. Smart flagship centers with different styles and themes will soon be launched in Guangzhou, Shanghai, Shenzhen and Beijing. At the same time, the smart production and delivery team is working together to shorten the product delivery cycle.

---

● Volvo

　　Volvo officially announced its domestic sales in February, totaling 13,016 vehicles, up 50.4% year-on-year and 10.8% quarter-on-quarter.

　　Specific to the models, Volvo XC90 sold a total of 1,597 vehicles in February, up 108% year-on-year; Volvo S90 sold a total of 2,893 vehicles, a year-on-year increase of 74%; Volvo XC60 sold a total of 4,973 vehicles, a year-on-year increase of 61%. Volvo Car’s electrified products also performed well. In February, the sales of new energy vehicles increased by 64% year-on-year, among which pure electric vehicles increased by 181% year-on-year. From January to February this year, the cumulative sales volume of Volvo Cars in Chinese mainland market has reached 24,758 vehicles, up 6.6% year-on-year.

　　At the same time, according to the official, Volvo Car Asia-Pacific Software Integration Center has been completed and put into use in Shanghai recently, thus accelerating the software development and update of the next-generation brand-new native pure electric platform. It is worth mentioning that at present, all new cars of Volvo brand can realize the online remote upgrade (OTA) function, providing users with a more personalized and intelligent car experience.

---

● New forces for building cars

　　The speed at which the new car-making forces publish their report cards has been very positive. Judging from the data released at present, LI delivered over 10,000 vehicles in a single month, reaching 16,620 vehicles, followed by Weilai, Nezha and Tucki.

● Ideal

　　LI released the delivery data in February 2023, and LI delivered a total of 16,620 new cars in February, up 97.5% year-on-year. Since the delivery, the cumulative delivery volume in LI has reached 289,095 vehicles.

　　Li Xiang, Chairman and CEO of LI, said that since the delivery, Ideal L9 has continued to lead in market segments, ranking first in sales of large SUVs in China for five consecutive months. On February 8th, Ideal L7 was officially released, and the first batch of users will be delivered in early March. At the same time, the ideal L8 adds an Air version, and the starting price is lowered to further increase the product strength.

"Ideal L9"

"Ideal L8"

"Ideal L7"

　　By February 28th, 2023, LI had 298 retail centers in China, covering 122 cities. There are 317 after-sales maintenance centers and authorized car body panel spraying centers, covering 223 cities.

---

● Zero run car

　　Zero-run cars released the delivery data in February, and a total of 3,198 new cars were delivered in February, an increase of 181% from the previous month, and the cumulative delivery reached 168,340.

　　Just today, a number of new cars of zero-run cars were officially launched, including the newly-launched C11 extended-range version of zero-run cars, as well as new models of various current models. Among them, the zero-run C11 extended-range version has launched three models, and the price range is 149.8-185.8 million yuan; There are four models in the 2023 C11 pure electric version, the price range is 155,800-219,800 yuan; In 2023, the zero-run C01 launched five models, and the price was 1498-228,800 yuan. In addition, the new zero-run T03 has launched four models, with the price range of 59,900-89,900 yuan.

"Zero Run C11 Extended Range Edition"

"Zero run C01』"

"Zero Run T03』"

　　Specifically, the zero-run C11 extended range version is equipped with a 1.2T engine as a range extender, and its maximum power is 96kW. The rated power of the motor is 85kW, the peak power is 200kW, and the pure electric cruising range can reach 285km. New Zero Run T03: 2 new exterior colors and 3 new interior colors are added; The new zero-run C11 pure electric version: the vehicle configuration is simplified, and the battery life is adjusted to three versions of 500km, 650km and 580km, and the price is lowered; The new zero-run C01: The vehicle configuration is fine-tuned, and the entry price is reduced by 44,000 yuan.

---

● Weilai

　　In February 2023, Weilai delivered 12,157 new cars, up 42.9% from the previous month and 98.3% from the same period last year. Among them, 5,037 pure electric SUV models and 7,120 pure electric cars were delivered.

　　According to official data, in January and February of 2023, Weilai delivered a total of 20,663 new cars, a year-on-year increase of 30.9%. Weilai has delivered 310,219 new cars.

　　On March 1st, Weilai released the fourth quarter and annual financial report of 2022. Weilai’s revenue in the fourth quarter was 16.06 billion yuan, up 62.2% year-on-year, with positive growth for 11 consecutive quarters. The total revenue for the whole year reached 49.27 billion yuan, all of which were record highs. R&D expenditure in the fourth quarter was 3.98 billion yuan, and the total R&D expenditure for the whole year was 10.84 billion yuan. The cash reserve is 45.5 billion yuan. In 2023, the Q1 delivery guideline is 31,000-33,000 units, and the revenue guideline is 10.62 billion-11.54 billion yuan.

　　In addition, in order to continuously improve the car experience of users and friends, Weilai decided to add 1,000 power stations in 2023. Among them, about 400 are high-speed power exchange stations, which will speed up the layout of high-speed power exchange networks in 9 vertical, 9 horizontal and 19 urban agglomerations; About 600 are urban power stations.

---

● Tucki

　　Xpeng Motors announced the delivery results in February. In February, Xpeng Motors delivered a total of 6,010 units, up 15% from the previous month. At present, there are four models on sale in Tucki, including Tucki G3, Tucki G9, Tucki P5 and Tucki P7.

　　On January 6th this year, after Tesla announced a price reduction of 20,000-48,000 yuan, Xpeng Motors was one of the few car companies to follow up the price reduction. Except for G9, the prices of three models on sale were all reduced by 20,000-36,000 yuan. Judging from the actual sales data, the effect of price reduction is effective, but it is not obvious.

"Tucki G3"

"Tucki G9"

"Tucki P5"

"Tucki p7"

　　In February, Tucki opened two stores in Denmark and the Netherlands, and the first European service center in Le Ronnskog, Norway, was also opened and put into use. At the same time, since March, the urban NGP function will be put on various models in Shenzhen, Shanghai and other cities.

---

● AITO brand

　　A few days ago, AITO brand announced the delivery data in February, and the delivery volume of the series reached 3,505 vehicles, down 21.68% from the previous month, and the cumulative delivery exceeded 84,000 vehicles.

　　On January 6th, after Tesla announced a price reduction of 20,000-48,000 yuan, the AITO brand also followed suit with a price reduction of 28,800-30,000 yuan. The price reduction models include the Wujie M5 EV and the Wenjie M7. However, from the sales data, the price reduction has not substantially promoted the sales volume. Tesla’s price reduction may have a certain impact on the sales volume of the series. At the same time, in February, due to the Spring Festival, consumption did not fully recover, which also restricted the recovery of sales volume.

　　As for the recent product upgrade, since February 24th, Huawei’s HarmonyOS cockpit equipped with AITO’s M7 has been upgraded, and new functions such as smart car search and calendar have been launched. Next, all departments in the world will also upgrade HarmonyOS 3.0 in March.

---

● Nezha Auto

　　On March 2nd, Nezha Automobile announced its sales results in February 2023. Specifically, Nezha delivered 10,073 vehicles, a year-on-year increase of 41.5%.

　　Specifically, Nezha V delivered 5,013 units, Nezha U delivered 3,012 units, and Nezha S delivered 2,048 units, up 35% from the previous month. By February, 2023, Nezha had delivered a total of 264,138 vehicles. According to the official, Nezha’s S capacity expansion will accelerate the delivery. At the same time, the intelligent assisted driving system will be upgraded through OTA in the near future, and the owner can also wait for the official follow-up push.

　　In February, Nezha Automobile won the EU E13 UNR155 CSMS (Cyber Security Management System) vehicle network security management system certificate issued by TUV Nande, which is the first R155 CSMS certificate issued by E13 in the world, indicating that Nezha Automobile has the industry-leading vehicle network security management capability, and at the same time empowering Nezha Automobile to step up its strategy of "going out to sea". At the same time, nearly 100 Nezha U and Nezha V were shipped to Jordan, which was the first batch of Nezha cars exported to Jordan.

● Full text summary

　　According to the published sales data in February, although February is a traditional off-season, many manufacturers still give satisfactory answers. Among the traditional car companies, the growth momentum of BYD, Krypton and Chery Group is still strong, but the sales data of car companies such as Great Wall have not yet been announced, and what transcripts they will hand over in February is also expected.

　　Among the new car companies, the Spring Festival holiday and other factors generally affected the delivery quantity, but Weilai Automobile and LI still achieved sales of 12,157 and 16,620 vehicles. Next, with the introduction of time-limited subsidies in various places, it has attracted a lot of car purchases, greatly enhancing the consumption environment and consumers’ desire to buy. Let’s look forward to it. (Text/car home Zhouyi)

▌important news

▍BYD announced the recall of nearly 100,000 electric vehicles to fix the hidden danger of steering system.

First Electric reported on September 29 that BYD Auto Industry Co., Ltd. and BYD Auto Co., Ltd. filed a recall plan with the State Administration of Markets according to the requirements of relevant laws and regulations, and announced the recall of some vehicles from September 30, 2024, with a total of nearly 100,000 vehicles.

BYD Auto Industry Co., Ltd. recalled 87,762 domestic Dolphin and Yuan PLUS electric vehicles produced from February 4, 2023 to December 26, 2023. BYD Auto Co., Ltd. recalled a total of 8,952 domestic PLUS electric vehicles produced between November 2, 2022 and June 19, 2023.

The reason for the recall is that some vehicles’ electric power steering column assembly (CEPS) controllers have manufacturing process problems, which may lead to micro-cracks in capacitors, which may lead to short circuit, overheating and ablation, and even fire, which may pose a safety hazard. In order to solve this problem, BYD will install controller insulation gaskets for vehicles within the scope of recall free of charge.

BYD Auto Industry Co., Ltd. and BYD Auto Co., Ltd. will entrust authorized dealers to carry out free maintenance work for this recall to eliminate potential safety hazards.

▍Tucki Huitian won an order for 150 flying cars, which will be delivered in 2026 and the price will not exceed 2 million.

On September 29th, First Electric announced that Tucki Huitian had signed a reservation contract for 150 mass-produced flying cars "Land Aircraft Carrier", and the booking parties were Gaozhi Airlines and Aocheng Airlines. The contract price does not exceed 2 million yuan, and the total order amount is nearly 300 million yuan. It is planned to be pre-sold at the end of the year and delivered in 2026.

The land carrier adopts 3-axle and 6-wheel design, which looks like Tesla Cybertruck, with a size of 5500/2000/2000mm and a four-seat design. C is a driver’s license. The vehicle adopts 800V silicon carbide extended range power platform, with CLTC cruising range exceeding 1000 kilometers, 6×6 all-wheel drive and rear wheel steering, which has good load-bearing and off-road performance.

The aircraft is located in the trunk, rechargeable, charging 30%-80% in 18 minutes, supporting 5-6 flights, adopting the design of four propellers, seating two people, and supporting one-button automatic take-off and landing and automatic navigation. Zhao Deli, the founder of Tucki Huitian, said that the company’s development strategy is divided into three steps: first, to achieve field flight, then to achieve inter-city flight, and finally to achieve free flight for all people.

▍Weilai China received a capital increase of 3.3 billion yuan from state-owned assets, and Weilai Automobile chased 10 billion yuan.

On September 29th, First Electric announced that Weilai Automobile had signed strategic investment agreements with three existing shareholders, including Hefei Jianheng New Energy Automobile Investment Fund Partnership (Limited Partnership), Anhui High-tech Industry Investment Co., Ltd. and SDIC Investment Management Co., Ltd.. According to the agreement, these strategic investors will increase their capital by 3.3 billion yuan to subscribe for the newly issued shares of Weilai China, and Weilai Company will also invest 10 billion yuan to subscribe for the new shares.

The founder of Weilai Automobile said that the new round of capital increase reflects strategic investors’ recognition of Weilai’s leading position in the industry and their support for the high-quality development of the smart electric vehicle industry. Weilai will continue to invest in technological innovation and charging and replacing infrastructure to enhance the competitive advantages of products, services and communities and lay the foundation for the company’s long-term development.

▌domestic

▍The spy photos of the new model of Zunjie were exposed, and Yu Chengdong claimed to be the king of the million-level market

On September 29 th, the first electric news, the road test spy photos of Zunjie’s new model have been circulated on the Internet recently. Although the vehicle is highly camouflaged, the appearance features show that the front face is designed as a closed grille, and may be equipped with a penetrating light strip and Huawei xPixel smart headlights. Spy photos show that the new car has a sleek body curvature, a laser radar is installed above the roof, and the tail is designed with a slip-back, which is matched with a "pie"-style large-size wheel hub.

According to the information released before, Zunjie, a brand that Huawei cooperates with Jianghuai, will enter the car and MPV market of one million yuan class, and related models will be produced through JAC X6 platform, with an estimated annual production capacity of 35,000 vehicles. Yu Chengdong, chairman of Huawei Terminal BG, said recently that he would strive to be the first in the million-level market.

The first model of Zunjie is expected to be launched in the first quarter of next year. At present, Jianghuai is accelerating related projects, including recruiting quality system experts and product line quality experts, and preparing to compete with ultra-luxury brands such as Maibakh and Rolls-Royce.

▍Li Bin: Artificial intelligence will become the core basic capability of intelligent electric vehicle enterprises.

Li Bin, founder of Weilai, said at the Global Smart Car Industry Conference (GIV2024) that artificial intelligence will become a core basic capability of smart electric vehicle enterprises.

He bluntly said that NOMI was a little stupid in the first two years. "It’s not because it’s stupid, it’s not growing fast enough, which reflects that artificial intelligence technology has reached a bottleneck. Without GPT and big model, it’s actually a bit difficult for NOMI to become smarter."

With the development of the big language model in the past two years, Wei Lai reconstructed the underlying framework of NOMI by using the GPT big language model. "The AI big model has upgraded our entire cockpit experience to a very high level. Now NOMI’s satisfaction score is 4 points, knowing astronomy and geography, and talking about anything is no problem."

He said that the best application scenario, the best product and the best application industry of artificial intelligence are the smart electric vehicle industry. Conversely, a successful smart electric vehicle company must have the research and development capabilities and operational capabilities of AI, and a successful smart electric vehicle company must also be a successful AI company.

▍Power supply or affected by sudden fire in Z base

On September 29th, the Emergency Management Bureau of Ningde City, Fujian Province reported that a fire broke out at Z base in Contemporary Amperex Technology Co., Limited. As of 3 pm that day, there were still open flames and smoke at the scene. There are no casualties at present. The fire broke out in the high-temperature static room of the base, so it was difficult to put out the fire. Contemporary Amperex Technology Co., Limited is the first power battery loading enterprise in China, accounting for 44.46% of the market. This fire may cause some car companies to delay the delivery of new cars.

▍Zhiji LS6 SUV’s 48-hour order exceeded 10,000, and the new chassis technology was upgraded.

According to the official news of Zhiji Automobile on September 29th, more than 11,000 large and medium-sized SUVs of the new Zhiji LS6 were placed on the market within 48 hours. The new car was launched on September 26th, offering five models with a price range of 239,900-302,900 yuan. The new Zhiji LS6 has been upgraded in appearance, intelligent driving, etc., and replaced with a digital chassis of Linglizard, which supports OTA, including air suspension, electronically controlled damping system and high-performance braking system.

▍Geely New Energy Automobile Headquarters settled in Beilun, Ningbo, with an investment of 440 million.

On September 29th, the first electric news, a major project promotion meeting was held in Beilun District, Ningbo, and the project of Geely New Energy Automobile Headquarters was officially started. The project is located in the core area of Beilun District, Yongjiang Science and Technology Zone, with a total investment of 440 million yuan and a construction area of about 46,000 square meters. It is scheduled to be completed in March 2028. After the project is completed, it will become the project management headquarters of Geely New Energy Automobile, covering R&D, procurement, sales, after-sales service and other functions.

In recent years, the layout of Geely Automobile Group in Ningbo has been continuously strengthened, including the headquarters of Geely Automobile Group, the headquarters of Link Automobile, the global headquarters of smart brand and the global headquarters of Krypton. From January to August this year, the output of Geely automobile in Beilun reached 79,000 vehicles, up 19.7% year-on-year, among which the output of new energy vehicles was 44,800 vehicles, up 5.7 times year-on-year.

▍BMW continues to deepen the China market and increase investment in power batteries, intelligent networking and material recycling.

On September 29th, BMW China news, Gao Xiang, president and CEO of BMW Group Greater China, said that BMW is optimistic about the development prospect of China’s new energy vehicle market, and has signed a demand contract for battery production with more than 10 billion euros with Contemporary Amperex Technology Co., Limited and Yiwei Lithium Energy, and plans to establish two battery factories in China and Europe, each with an annual production capacity of 20GWh. At the same time, BMW Chengmai has become the largest intelligent networked automotive software research and development center in Asia, providing technical support in software development, map navigation and other fields.

BMW Group is committed to achieving climate neutrality and promoting the large-scale use of recycled materials, and has built a closed-loop system in China to recycle raw materials such as nickel, lithium and cobalt in power batteries. BMW’s power battery life cycle management system includes digital monitoring, closed-loop recovery and battery reuse. BMW has set up battery recycling service outlets in more than two-thirds of dealers nationwide, and plans to achieve full coverage by the end of this year.

▍In August, car sales were sluggish, and both traditional and new power models were frustrated.

According to the news of the Automobile Commune on September 29th, among the cars with the lowest sales volume in August, there are both traditional fuel vehicles and pure electric vehicles made by new forces. Some models that have sold more than 10,000 yuan, such as Xiangyu, Lingpai, Mai Rui Bao, and some models of luxury brands such as Mercedes-Benz and Cadillac, also appeared on the list of poor sales. This may be due to the choice of the market and consumers, but also reflects the lack of product strength.

▍Geely Star is willing to carry unbounded space and lead the new experience of smart cars.

On September 29th, Geely Automobile reported that the company announced the launch of an innovative intelligent Che Yun entertainment platform-Boundless Space. Through cross-border cooperation and core technology, the platform has broken through the limitations of the traditional car-engine system and realized the infinite expansion of the interior ecology. Geely Star is willing to be the first mass-produced vehicle equipped with this platform, and it is expected to be launched in early October, with a pre-sale price range of 7.88-107,800.

Highlights of the unbounded space platform include cooperation with Tencent Appbao, where users can download high-frequency applications in the market with one click, and it is expected that it will adapt to 300+ mainstream applications by 2025. The platform also supports a variety of application installation paths, and users can choose to pre-install Geely self-developed and third-party cooperative applications in the cloud without occupying local storage and computing power. In addition, users can upload private APK through the WeChat applet "cloud hosting Butler" for direct installation.

▌international

▍Hyundai Motor Group’s first dedicated electric vehicle factory was completed.

First Electric reported on September 29 that Hyundai and Kia brands under Hyundai Motor Group have made remarkable achievements in the field of electric vehicles, but only recently did the first factory dedicated to the production of electric vehicles be built. Kia held the completion ceremony of its first dedicated production plant for electric vehicles last Friday, which is called KIA Guangming EVO Factory, located in Guangming City, south of Seoul, with a total investment of about 300 million US dollars and an area of nearly 60,000 square meters. The new factory will be used to produce Kia’s new EV3 and the upcoming EV4, with an annual output of 150,000 electric vehicles. EV3 has started production in the first half of this year, and EV4 is planned to be launched in the first half of next year.

Hyundai and Kia brand electric vehicles are not only sold in the Korean market, but also exported to the United States and other markets. The completion of the new factory marks the further expansion and specialization of Hyundai Motor Group in the field of electric vehicle production, which is helpful to enhance its competitiveness in the global electric vehicle market.

▍Chery Automobile Delays Production Plan in Europe

Bloomberg News on September 28th, Chery Automobile postponed its plan to launch electric vehicles in Europe due to the temporary import tariff imposed by the European Union on Chinese-made electric vehicles, and now plans to launch its flagship Omoda 5 electric vehicle in Spain in October 2025. The move caused dissatisfaction among Spanish SIGEN-USOC trade union workers, who had expected to get more than 600 full-time jobs in Barcelona from October 1st this year.

Chery Automobile and Ebro plan to produce 150,000 cars in Spain by 2029, and re-employ 1,250 workers who were laid off four years ago due to the closure of Nissan factory.

The EU imposed a temporary tariff of up to 38% on electric vehicles imported from China, which came into effect in July this year. China and the European Union are negotiating an alternative solution to tariffs. EU member states are expected to vote on the draft legislation on tariffs on electric vehicles in China in early October. EU tariffs have aggravated Sino-EU trade tensions and forced European and China automakers to re-examine their plans to sell more electric vehicles in Europe.

Although China automakers such as Chery Automobile and BYD are opening factories in Europe to avoid tariffs, EU officials have warned that these factories must create some value locally. During his visit to China this month, Spanish Prime Minister Pedro Sanchez announced his opposition to the EU’s new tariffs on China, which runs counter to the EU’s position. EU policy makers are trying to promote the transition to cleaner cars without damaging the EU’s vital automobile industry.

▍Zero-run cars listed in 13 countries in Europe, and joined hands with Stellantis Group for global expansion.

On September 29, Easy Car News, C10 and T03 models of zero-run cars were officially listed in 13 European countries, and the vehicles have arrived at overseas stores to start selling. These two models will be displayed and sold together with many well-known brands under Stellantis Group, such as Jeep, Alfa Romeo, Fiat, Peugeot and Citroen.

Using Stellantis Group’s global distribution network, Zero Car plans to complete the layout of 350 global sales outlets in the fourth quarter of 2024, including 200 in the European market, and it is expected to expand the European sales network to 500 by 2026.

Zero Run International has selected about 140 logistics centers of Stellantis Group in Europe as distribution centers for zero run auto parts. Since the establishment of Zero Run International on May 14th, Zero Run Auto has cooperated closely with Stellantis Group, and successfully completed a series of work including EU certification and adjustment of driving experience for European users, and the first batch of thousands of cars have arrived in Europe. This shows the quick response ability of zero-run cars, and also reflects the competitiveness of China car companies in the international market. The pricing strategy of zero-run cars in Europe has not yet been announced.

▍A new milestone in Norway’s electric vehicle market: Tesla Model Y sells more than Nissan Leaf.

On September 29th, the sales of Tesla Model Y in Norway surpassed Nissan Leaf and became the best-selling electric car in the country’s history. Norway is the country with the highest degree of electrification of automobiles in the world, and the number of electric vehicles has surpassed that of gasoline vehicles. Nissan Leaf was launched in 2011, while Tesla Model Y was released in 2019. In the past two years, Model Y has been the best-selling model in Norway, with sales reaching 2,107 vehicles in August this year. As of September, Model Y has sold 59,775 vehicles in Norway, exceeding Nissan Leaf’s 58,860 vehicles. Tesla also plans to introduce the seven-seat Model Y into the European market, which is expected to further promote sales growth. In Norway, the sales of Model 3 and Model Y far exceed that of Model S.