EZ-6 car purchase invoices flow out, selling prices are exposed, and the joint venture new energy market landscape will change

In the fierce competition in the new energy market, car companies have rushed to land. Recently, some netizens posted a Changan Mazda EZ-6 purchase invoice, showing that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. This news has triggered widespread discussion in the automotive industry. As Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market to provide range-increasing power, this pricing is even more "bad".

First of all, we need to verify the authenticity of this invoice. According to the pictures released, the invoice date for this car purchase is August 16, which is more than a month earlier than the pre-sale time. Generally speaking, there will be a complete time advancement process within the car company before the new car goes on the market. For a joint venture car company like Changan Mazda, it is not surprising that China and Japan have jointly decided to agree on the price 2 months in advance. Interestingly, although this invoice has sensitive information coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not look like a forgery, and it is likely to be internal. This speculation gives this invoice and its displayed selling price more credibility.

In fact, since Changan Mazda EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become the hottest sedan in the joint venture new energy field. It has attracted such widespread attention not only because of its cutting-edge styling design, but also because of its unique range-extending power system. In the joint venture B-class sedan market, the EZ-6 is the only model that offers range-extending power options, filling the gap in the range-extending field of joint venture new energy. This is undoubtedly a key factor affecting its market attractiveness.

The product configuration of the EZ-6 is also one of its highlights. In terms of body size, the length, width and height of the EZ-6 are 4921/1890/1485mm respectively, and the wheelbase is 2895mm. With frameless doors and hatchback design, the style is more new and energy-oriented, but from the design of through taillights and four round barrel lights on both sides, you can still see the shadow of Mazda’s classic elements, and the inheritance and innovation are perfectly integrated.

In terms of power, from the existing exposure information, the EZ-6 provides two forms of pure electric and extended range, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are also the same. In terms of battery life, the pure electric model has a range of 480km and 600km according to the different battery pack capacity, while the extended range model can achieve a long range of more than 1300km under a single charge and a tank of fuel.

In terms of intelligent configuration, the EZ-6 also performs well. It is equipped with Qualcomm Snapdragon third-generation 8155 chip, 14.6-inch floating central control screen with full LCD instrument panel and AR-HUD head-up display. In addition, 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions are readily available. There are also high-end configurations such as Sony audio, 64-color ambient lights, and zero-gravity seats that are rare in the same level, providing an excellent driving experience.

From the price point of view, the EZ-6’s starting price of 221,800 yuan is very reasonable. From the configuration point of view alone, the EZ-6 has greatly surpassed other joint venture models of the same level in terms of configuration. In the joint venture pure electric mid-range car market, the price of the EZ-6 is more competitive than Tesla Model 3 (about 300,000 yuan), BMW i3 (about 300,000 yuan) and Volkswagen ID7 (starting at 227,700 yuan). It can be said that the EZ-6 offers higher cost performance at a price of 221,800 yuan.

According to Mazda’s previous pricing strategy, the price of the EZ-6 is expected to be between 18-240,000 yuan. If the pre-sale period brings an awesome car purchase policy, then the joint venture new energy models on the market will face tremendous pressure. It is reported that the EZ-6 will start pre-sale on September 28 and officially go on sale at the end of October. This means that the answer will be revealed soon.

Readers, what do you think of the pricing of the Changan Mazda EZ-6? Do you think the price is reasonable and meets market expectations? Please share your views in the comments section.