Huawei’s winter new product launch conference, Yu Chengdong found the long-lost excitement.

(Observer News/Bathen Chow) On the afternoon of December 23, Huawei held a new flagship product launch conference in winter. After the release of the folding screen P50 Pocket and a variety of Harmony OS devices, the first AITO Wenjie M5 smart car equipped with HarmonyOS smart cockpit was officially unveiled.

Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, announced at the press conference that Huawei has brought "smart terminals with wheels!"

During the one-hour-long release session, Yu Chengdong introduced every technical index, every experience upgrade and every product detail of AITO M5, and it was hard to hide his excitement in his tone, just like the launch of new mobile phones around 2018.

"I haven’t seen Mr. Yu so excited for a long time," and the media colleagues at the press conference also felt the same way.

Since the "5.15 ban", the consumer business that once supported half of Huawei has suffered heavy losses in the past two years, but now this gloom seems to be swept away.

Intelligent definition of AITO

AITO brand comes from AUTO, which means Adding Intelligence to Auto. It is a high-end smart car brand officially released by Huawei and Xiaokang in Chongqing Liangjiang Smart Factory in early December. According to the official plan, AITO brand will take the lead in launching three new models in the future, including medium-sized luxury SUV, medium-sized luxury pure electric SUV and medium-sized and large-sized luxury SUV.

The released AITO M5 is its first product.

Throughout 2021, the industry’s discussion about whether Huawei will build a car has never stopped; Yu Chengdong also said at the press conference that the whole process of AITO M5 from design to definition to production to quality control was deeply involved by Huawei’s original mobile phone team, and it was used to benchmark millions of luxury cars.

Observer. com also learned through various channels that Huawei’s consumer business has hundreds of teams based in Chongqing Liangjiang Smart Factory and deeply involved in automobile-related projects.

Except that there is no Huawei standard, AITO M5 is Huawei.

Huawei also said that as a brand oriented to the era of smart cars, AITO is committed to building a smart car ecosystem with "people" as the core. AITO Media M5 is just to achieve this goal. With the ultimate aesthetic design, excellent performance and fun driving, Harmony OS intelligent cockpit, rich in-vehicle application ecology and HUAWEI SOUND sound sound system, users can easily have full-scene intelligent experiences such as consumption, life, travel and work. The arrival of M5 in AITO indicates the historic transformation of automobiles from means of transportation to intelligent ecology, and it is also a key link for Huawei to build an interconnected ecology of everything.

As a heavy new product of Huawei’s interconnected ecology, after comprehensive subsidies, the pre-sale price of AITO M5 rear-drive standard version is 250,000 yuan, the pre-sale price of four-wheel drive performance version is 280,000 yuan, and the pre-sale price of four-wheel drive flagship version is 320,000 yuan.

"Booking will start in January, and delivery will start after the Spring Festival. We don’t build cars with PPT," Yu Chengdong said bluntly.

The hope of the whole village-aito

Huawei has positioned AITO M5 as a medium-sized luxury SUV, and its pricing is also extremely accurate in grasping the market. At the moment when pure electric vehicles are still facing endurance anxiety and inconvenient charging, the hybrid scheme of oil and electricity that takes into account the advantages of electric vehicles and traditional oil vehicles is favored by users.

At present, the price of BYD DMI super hybrid vehicles is mainly concentrated in the range of 100,000 yuan to 200,000 yuan, while the market of large-scale extended-range SUV with more than 300,000 yuan is firmly occupied by ideals. When BMW 3 Series, Audi A4 and mercedes benz c Class generally rose to the price range of 400,000 yuan, the market of the original price range of 300,000 yuan is currently facing a brand vacuum period, and AITO M5 obviously aimed at this blank.

In addition, although Huawei has publicly stated on many occasions that it does not build cars and is only willing to help car companies build good cars together with its partners, it is well known that Yu Chengdong wants to build cars himself. Huawei’s consumer business also needs a model with higher quality, high price and easy volume to prove itself.

In terms of the specific parameters of the vehicle, AITO M5 has a wheelbase of 2880mm, a smart body posture and ample interior space. With 20-inch sail all-aluminum wheels and 0.32Cd ultra-low wind resistance, it has both a sense of super-running and a sense of stability of SUV. The all-aluminum chassis of the vehicle adopts front double wishbone and rear multi-link independent suspension, which can still maintain good stability and comfort under extreme control.

AITO M5 is equipped with HUAWEI DriveONE pure electric drive range extension platform, and its 1.5T four-cylinder range extender can generate 3.2 kWh per liter of oil. Under the condition of full oil and full charge, the vehicle can run for 1,242km under CLTC condition, with a fuel consumption of 6.5L. The peak power of the intelligent four-wheel drive combination composed of front asynchronous AC motor and rear permanent magnet synchronous motor can reach 365kW, and the vehicle accelerates for 4.4 seconds in 100 kilometers, and it only takes 1.9 seconds to accelerate from 0 to 50 kilometers.

In the interior design, AITO M5 adopts a simple design style, and the design of 10.4-inch curved full LCD instrument panel, 15.6-inch 2K HDR intelligent central control large screen and wireless charging area greatly improves the convenience of operation. The panoramic canopy with a total area of about 2 square meters brings an open and soothing ride experience. In addition, AITO Wenjie M5 has six metallic paint colors and three interior colors, which can provide 18 different color combinations.

AITO M5 is equipped with the new Harmony OS intelligent cockpit for the first time. Harmony OS intelligent cockpit breaks the information gap between different devices, making the vehicle a super terminal that can seamlessly flow with people, mobile phones, smart homes, smart watches, etc., and truly realizes the connection of everything.

The camera equipped in the AITO M5 car can also perceive the identity of the main driver in real time and automatically match the corresponding in-car settings for different drivers; ICAS air purification system can automatically detect and purify the ambient air quality, and keep the fresh environment in the car at all times with the exclusive fragrance system; NVH control system with both hardware and software creates a quiet cockpit of library level, and keeps a comfortable environment at all times; Smart light language, L2+ automatic assisted driving, V2L reverse charging and other configurations can also greatly improve the safety and convenience of users’ car travel.

When folding the screen-P50 pocket

It’s not just cars that have attracted much attention at this conference. Huawei once again launched P50 Pocket, a folding screen product focusing on technology aesthetics and smart images.

Different from the Mate X2 series folding screen released earlier, P50 Pocket chose the up-and-down folding scheme, and adopted a new generation of water drop hinge and multi-dimensional linkage lifting technology. Colleagues who achieved perfect seamless folding also adopted a large battery of 4000 mAh, and the weight was only 190g.

Yu Chengdong said at the press conference that Huawei’s folding screen technology can make the screen fit seamlessly, and all the seamless folding screen phones on the market will use Huawei’s technology patents.

The expanded P50 Pocket has a 6.9-inch immersion screen, and the screen ratio of 21: 9 can bring excellent viewing experience. With the color management of 442ppi, 1.07 billion colors and P3 wide color gamut, the color is extremely restored and the display is more delicate. This screen supports up to 120Hz refresh rate and 300Hz ultra-high touch sampling rate, and also has 1440Hz high-frequency PWM dimming, which is more eye-friendly when watching.

In terms of image, P50 Pocket uses the hyperspectral super image unit technology pioneered by Huawei, which is the latest achievement of Huawei in the exploration of advanced image capabilities. It consists of a 40-megapixel primary color camera, a 13-megapixel super wide-angle camera, a 32-megapixel hyperspectral camera, a 10-channel multispectral sensor, a hyperspectral fill light and a laser focus sensor.

P50 Pocket is based on the newly adjusted post-shot self-timer algorithm, the enhanced dark resolution brought by the outsole advantage of hyperspectral super image unit, and the unique folding form, which realizes a stronger self-timer effect and atmosphere.

In terms of price, the price of P50 Pocket 8 GB+256 GB version is RMB 8988, and there are two colors of crystal diamond white and obsidian black. The art customized version of 12 GB+512 GB is priced at RMB 10988.

At this conference, Huawei also released the HUAWEI WATCH D wrist ECG and blood pressure recorder, the first smart glasses equipped with Harmony OS and a new generation of HUAWEI MateBook X Pro.

Up to now, the number of Huawei devices equipped with Harmony OS has exceeded 220 million. In 2021, Harmony OS Connect shipped more than 100 million new ecological devices, totaling more than 300 million, breaking through Huawei’s previously preset "life and death line".

Yu Chengdong also said after the press conference that in the face of round-by-round supply restrictions, Huawei’s pace of innovation has never stopped, and Huawei will continue to empower the industry and accelerate intelligent transformation. "There is not a winter that will not pass. If you have passed the cold winter, it will be spring!"

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