Nearly 20 films, such as Three Wan Li in Chang ‘an, were shown, which is not simple!

Special feature of 1905 film network　The summer vacation is drawing to a close, and the film market is even stronger. While the box office broke through the 40 billion mark in the whole year, the box office of the summer file broke the previous year’s record with a score of over 17.8 billion.

Summer vacation always has a very free and easy side, and students’ holiday life also has countless possibilities. Every activity arrangement will bring them a different understanding of life more or less. The same is true of the power of light and shadow, especially this summer, in an animated film, the phrase "The canoe has crossed Chung Shan Man" gave different feelings to different age groups.

This film is also the opening film of ITG "Children of Light" children’s film season, which is directed by Xiamen Film Bureau and co-sponsored by Xiamen International Trade Holding Group Co., Ltd. and Xiamen Film Festival Co., Ltd., and it is the main scene of the team’s airborne activities to meet children in Xiamen.

As one of the "Golden Rooster" series activities of China Golden Rooster and Hundred Flowers Film Festival in 2023, ITG "Children of Light" children’s film season continues to bring rich film experiences to children’s audiences in China. From July 8th to 23rd, nearly 20 excellent children’s films from China, Germany, Northern Europe and other countries were released in turn. At the same time, the film season also launched surprise supporting activities such as children’s film criticism contest and light and shadow magic show.

Film is an art form that everyone loves to see and hear. The world of light and shadow, like a light, lights up children’s lives, and children can find a fulcrum from it and enter a special journey of light and shadow.

Exclusive customized "gluttonous" film list

ITG Children’s Film Season of Light, as one of the activities of the Golden Rooster and Hundred Flowers Film Festival in China in 2023, has always had high requirements in film selection. This time, excellent children’s films from China, Germany and Northern Europe have been selected, among which Changan Three Wan Li, the pioneering work of the "new culture" series launched by "chasing light animation", has become the opening film of this year.

It is worth noting that the selection of ITG’s "Children of Light" children’s film season breaks the single cognition of animated films and truly shows the possibility of children’s films from multiple perspectives.

How to bring useful and interesting films to children has always been the focus of ITG’s "Children of Light" film season. To this end, this year’s film list was jointly selected by the curatorial teams in Xiamen and Hongkong, and based on the principle of "high-quality companionship truly suitable for young children", while taking into account China’s traditional aesthetics, it tried to open an international perspective.

In 2022, the film season launched a special screening unit — — French children’s film screening; This year, I turned my eyes from romantic French to Germany, where fantasy and realism are more integrated. In the German children’s film festival unit, it is comparable to Harry Potter and has repeatedly set a new high at the box office in Germany; Adapted from a famous German children’s book, excellent works with many small readers in China are shown in turn.

As mentioned in the curatorial speech, "By watching these excellent German films, children will accompany the characters in the story to feel the joys and sorrows, and these experiences can stimulate their curiosity, empathy and creativity, which is particularly helpful to improve their’ absorptive mind’."

No matter how small the power is, it cannot be ignored.

Image narration often takes real or virtual characters as the narrative protagonist, which directly affects the audience’s senses and makes the audience feel that these images are partners, relatives and friends in life. Especially for children, it is dominated by hearing, smell and vision.

As early as the beginning of 2019, the Ministry of Education and Publicity Department of the Communist Party of China issued "Guiding Opinions on Strengthening Film and Television Education in Primary and Secondary Schools", which pointed out that using excellent films to carry out film and television education for primary and secondary school students is the need of the times to strengthen the education of socialist core values for primary and secondary school students, an effective way to implement the fundamental task of cultivating people by virtue, and an important measure to enrich the means of educating people in primary and secondary schools.

In addition, in 2022, the content of film and television education was added for the first time in the Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition) issued by the Ministry of Education.

This also makes the outside world pay more and more attention to children’s movies. In the film history of China, children’s films have always occupied their own unique position, and both the Golden Rooster Award and the China Watch Award have honorary awards for them. Just looking at the market, children’s films are still declining. On the one hand, it is difficult to shoot, on the other hand, the outside world keeps a certain wait-and-see attitude towards them, resulting in few works becoming mainstream.

As long as there is an audience, the vitality of the film can continue. All kinds of phenomena prove that children’s films and film and television education in primary and secondary schools have extremely important value, especially in the trinity framework of "school-family-society", which has played a multi-integration value.

As a member of the society, Guomao Holding Group has persisted in carrying out public welfare actions for parents and children in recent years. At the same time, as the chief strategic partner of China Golden Rooster and Hundred Flowers Film Festival, after Xiamen put forward the aim of "Golden Rooster in the whole city all year round", Guomao Holding Group paid attention to the high-quality demand of parent-child viewing, actively combined children’s public welfare and film culture, and implemented the brand mission, and launched the "Children of Light" children film festival.

It started with the screening, but not just the screening. The children’s film season is to expand the aesthetic education enlightenment section, open the "children of light" children’s film criticism contest, and show their film criticism stories in various forms, either words or paintings. The film shows the imagination of the creator with images, while the children use their curiosity to put their imagination on their wings. The world of light and shadow, like a light, lights up the boring classroom on weekdays and shines into the hearts of children.

As the relevant person in charge of Guomao Holding Group said, film, as a comprehensive art, is a good medium to enlighten children’s growth and promote parent-child communication. By hosting the Children’s Film Festival, Guomao Holding Group will gather high-quality cultural and artistic content from all over the world to give back to the society better, and will continue to practice the brand mission of "leading advantageous industries and creating a better life" in the future, thus helping the development of China’s film culture.

As long as there is light, there is hope. In a beautiful childhood, there are always a group of children who will grow up together in excellent movies.