More than 5 billion box offices a year have been ＂stolen＂ by the State Administration of Radio, Film and Television.

　 　 People who go to the cinema to watch movies have more or less encountered such a situation and got a puzzling handwritten ticket; Obviously watching movie a, but the name of movie b is written on the ticket; The unit organized a group movie but didn’t get the movie ticket, so you can sit casually in it, anyway, it won’t delay you from watching the movie … … In fact, these are all manifestations of "stealing the box office".

　 　 In this regard, the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television issued the Notice on Strengthening the Management of the Film Market and Regulating the Use of the Movie Ticketing System (hereinafter referred to as the Notice) on January 20, proposing to strictly improve the market access system for cinema ticketing software products. According to industry analysts, this move is the biggest "heavy punch" for the film bureau to purify the film market in the past decade.

Industry chaos：More than 5 billion box offices a year are "stolen"

　 　 In 2013, the national box office reached 21.769 billion yuan, compared with less than 1 billion yuan before the film industrialization reform in 2003. The development speed of China film market is amazing. However, in recent years, the situation of movie box office evasion and concealment has intensified. In April 2013, some netizens exposed the case of "stealing the box office" in a cinema in Sichuan. "I see, the staff of the cinema gave me a good ticket. Is this stealing the box office? "

　 　 There are many ways to steal the box office, which can be roughly divided into handwritten tickets, Zhang Guanli Dai tickets, group tickets, combined fares, changing system data, and dual systems (one system for bookkeeping and one system for reimbursement).

　 　 In view of the total box office in 2013, Wang Changtian, president of Light Film, bluntly said that at least 5 billion yuan of box office was stolen, and the real box office could at least exceed 26 billion yuan. According to the proportion of 40% of the total box office allocated to the production company, the producers have at least lost more than 2 billion yuan. According to the production cost estimate, the money is enough to shoot 12 films, 40 films and 60 films … …

　 　 On January 20th, the Film Bureau issued the Notice, relying on the Technical Requirements and Measurement Methods of Cinema Ticketing Management System (hereinafter referred to as the "13 Specifications"), and put forward a number of requirements, such as strictly improving the market access system of cinema ticketing software products, effectively strengthening the market application management of ticketing software products, strictly regulating cinema operation behavior, vigorously strengthening industry supervision, and intensifying the crackdown on illegal activities.

　 　 An industry insider who did not want to be named said that this move is tantamount to "playing the tiger in the film circle" and severely cracking down on those phenomena that leak and report the box office and disrupt the market. Its influence and meaning are significant and far-reaching.

Interpretation of the New Deal: How to check? Check the ticketing software and system one by one.

　 　 It is understood that all cinemas that join the cinema line for commercial operation in China must install a computer ticketing system. In order to regulate the use of this system, the former State Administration of Radio, Film and Television issued the "Technical Specification for Computer Ticket Management System Software in Cinema" in 2005. The "13 Specification" issued this time is the first major adjustment and revision of the 2005 Technical Specification.

　 　 1. Each ticketing software is "registered". The Notice emphasizes that the filing software must be consistent with the actual sales software. If the modules and functions required by the specifications are changed and upgraded, they need to be re-filed. This means that the characteristics of each ticketing software will be "registered", and the behavior of software vendors tampering with the program at will will no longer be allowed.

　 　 2. Spot check the cinema ticketing system from time to time. The "Notice" emphasizes that the film authorities at the location of the cinema are responsible for the acceptance of the cinema ticketing software after installation and the spot check during use. In addition, when cinemas use the cinema ticketing system to sell movie tickets, they need to submit box office data to the National Film Ticketing Integrated Information System within the specified time. Any information change is regarded as a serious business violation.

　 　 3. Movie tickets must be clearly marked. The cinema must exchange all kinds of movie cards, coupons, two-dimensional codes, online ticketing vouchers and other viewing credentials held by the audience for computer tickets through the computer ticketing system approved by the cinema. The fare printed on the computer ticket must be the same as the ticket actually paid by the audience. The film title printed on the computer ticket must be consistent with the film actually watched by the audience. It is strictly forbidden to sell or use movie tickets without clear film titles.

How to punish? Stop the film lightly, or disqualify it severely.

　 　 At the same time, the new regulations strengthen the punishment for violations. For general violations, in addition to the contractual stakeholders’ investigation of the breaching party’s liability for breach of contract according to the contract, depending on the degree of violations, warning, notification within the industry, media exposure, suspension of film supply, cancellation of various financial support and reward qualifications, cancellation of the qualification to participate in the evaluation of star-rated cinemas, and delisting of star-rated cinemas are taken. For serious violations of relevant national laws and regulations, the cinema’s "Film Projection Business License" shall be suspended or revoked.

Interpretation in the circle: "flies and tigers should fight together"

　 　 "Stealing the box office is a commercial fraud in a sense and a criminal act." In the view of Wang Changtian, president of Light Film, "(the introduction of the New Deal) will make the whole film industry enter a benign, orderly, fair competition and benefit-sharing mechanism. Let everyone’s labor achievements be respected, and let creation, intellectual achievements and intellectual property rights be protected. "

　 　 Wu Hehu, deputy general manager of Times Jindian Cinema, bluntly said that cracking down on box office evasion, regardless of tigers and flies, should be fought together. "Flies should also be severely punished, and some illegal theaters should not feel that even if they catch the problem, they will be punished less and earn more." He suggested that the cinema manager should be blacklisted and removed from the industry for cinemas that deliberately evade the box office.

　 　 Cao Yong, the head of Beijing Huaxing UME Cinema, said, "The introduction of these policies by the state is very good and timely, and great efforts should be made to implement them. Once found, the theater will be disqualified from commercial screening. It is not worth the loss to steal 100,000 yuan from the box office, so they dare not do so. "