The original price is very sincere, and Hengchi 5 starts pre-sale. Can it become a life-saving straw for Evergrande？

Wen Lan Zhan

After a long time, it began to come out!

After several bounces and twists and turns, Hengchi 5, the first model of Hengchi Automobile, finally opened the pre-sale on July 6, with a pre-sale price of 179,000 yuan. It can be said that this price is very sincere compared with the same class of cars.

It’s just that the new energy automobile circle seems to be particularly popular to compare, the former Yu Chengdong asked the world M7 is comparable to a million luxury cars, Li Xiang’s ideal L9 is the best home flagship SUV in 5 million, Xiaopeng G9 500,000 the best SUV, Hengda President Liu Yongzhuo also said that Hengchi 5 is the best pure electric SUV in 300,000 yuan.

From the product performance point of view, the performance of the Hengchi 5 is quite satisfactory. The new car is positioned in a compact SUV, and the closed air intake front grille is combined with the popular tear-eyed headlights to achieve a sense of strength on the side of the body.

The interior is available, and the new car is equipped with three screens, including a 10.25-inch instrument display, a 14.6-inch central control touchscreen, and a 10.25-inch passenger screen. The screen size and number also belong to the mainstream configuration of the same level.

As for the body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm. Although it is a compact SUV, the body length is longer than that of the average compact SUV.

From the perspective of the product strength currently leaked, the overall performance of Hengchi 5 is fair, especially the pre-sale price of 179,000 is still relatively lower than consumer expectations, so if the reputation of Hengchi Auto can be guaranteed and Hengda does not have a thunderstorm, there is basically no suspense in the "big sale" of the new car.

At present, in order to ensure that Hengchi 5 can be mass-produced and delivered while restoring consumer confidence, Hengchi 5’s sales method is also more interesting. The new car adopts the unique reservation method in the current car circle. Hengchi Automobile said that the first 10,000 buyers of Xiaoding can pay for the car at the time of delivery. At the same time, you can enjoy the return and refund within 15 days after picking up the car, and the 60% discount can be repurchased within three years after picking up the car. Dading 10,000 can be worth 15,000. Free to send H-Pilot intelligent auxiliary driving bag, lifetime free quality assurance and a series of benefits for the whole vehicle.

If all these can be realized, then it is undoubtedly very sincere for the first batch of car owners. Compared with the products of the same level of new car makers, it can be said to be cost-effective. In addition, Hengchi Automobile also said that all car purchase payments and returns are returned from the notary office’s special account to show that the special funds are dedicated.

The current problem is that Hengchi Automobile still lacks confidence in the consumer side. After all, whether it is Hengda’s thunderstorm in the real estate circle or Hengchi Automobile’s mass production has been delayed several times, it can be described as twists and turns. Therefore, despite Hengchi’s launch of very sincere products, pricing, and vehicles, it is difficult to say whether it will ultimately succeed.

If Hengda didn’t have a thunderstorm, under the blessing of Boss Xu’s "buy buy buy", Hengchi Automobile would develop steadily, and it would definitely become a typical representative of the new forces in the head of car manufacturing. But things are changing, and whether the belated Hengchi 5 can still gain market recognition remains to be seen.

Of course, on the other hand, since Hengchi 5 has been pre-sold, it also shows that Hengchi Automobile has taken another substantive step in the construction of cars, and with a very sincere price and policy, if the new car can be listed normally, it will also have a certain impact on the new forces of domestic car manufacturing. It is not impossible for Hengchi Automobile to become popular with Hengchi 5.

Write at the end:

Previously, Hengda Xu Jiayin said that the sales target of Hengchi Automobile in 2025 is 1 million vehicles, and the sales target in 2035 is 5 million vehicles, making it the largest and most powerful new energy vehicle group in the world. Now in just a few years, Hengchi wants to achieve this goal. I am afraid it will take more time, but fortunately, Hengchi 5 has come, and it has given a very sincere price and policy. It can be said that Hengda Group has poured all its efforts. We will continue to pay attention to the future performance of the new car.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Jin Ling, and the source should be indicated when reprinting)