Changan high-end brand Avita has a strong background, can latecomers come to the top？
[China Network, Industry]
On the other hand, after experiencing a wave of Internet car building, many technology companies have chosen a more rational cooperation situation. At this point, Avita Technology Co., Ltd. was born, aggregating the resource advantages of Changan Automobile, Huawei, and Ningde Times, and becoming the most talked-about new brand.
On November 5, Avita Technology, a subsidiary of Changan Automobile, completed the first round of strategic financing and introduced three new strategic investors in the form of a consortium, with a total amount of 2.42 billion yuan. It is currently awaiting the final approval of the relevant departments of the state market supervision. If it goes well, the Ningde Times Consortium will hold 28.99% of the shares and become the second largest shareholder of Avita Technology.
Compared with Dongfeng’s Landmap and BAIC’s Extreme Fox, despite the successful exploration of the UNI series, Changan’s high-end brand seems to have come a little late. In fact, Avita’s predecessor was Changan NIO, which was jointly established as early as 2018. The joint venture project has not made significant progress since its birth. On May 20 this year, Changan Automobile announced that Changan NIO New Energy Vehicle Technology Co., Ltd. was renamed Avita Technology Co., Ltd.
According to the plan, Changan Automobile will focus on building the technology ecosystem of technology companies in the future, and accelerate the construction of software and intelligent capabilities. And Avita Technology will become its important carrier. It is not difficult to see the importance attached to it through the new partners re-selected by Changan Automobile.
As the main body of the company, Changan Automobile has rich experience in vehicle manufacturing, and Huawei’s intelligent solutions and CATL’s advantages in the field of energy management ecology will serve as a driving force for Avita Technology to accelerate its catch-up.
According to Tan Benhong, chairperson and CEO of Avita Technology, Avita Technology will soon start a round of financing, and there will be independent listing plans in the future. And this month, the specific development strategy of the brand will be released this month, and its first high-end smart electric vehicle will also be unveiled simultaneously. In the face of today’s high-end smart new energy field melee, whether Avita can come later or talk about the product and the market.