Mainly dark light photography, Sony IMX380 blessing, Meizu 15 series new products released
On April 22, Wuzhen International Internet Center, Meizu held a 15-series new product launch conference with the theme of "Sculpting Time and Reshaping Classics", which is not only a classic tribute to Meizu in the past 15 years, but also a new situation for Meizu’s mobile phone future.
The Meizu 154G + 64G released this time is 2499 yuan, 4G + 128G is 2799 yuan; Meizu 15 Plus 6G + 64G is 2999 yuan, and the top version 6G + 128G is 3299 yuan; Meizu M154G + 64G version is only 1699 yuan. The affordable price brings a leapfrog new experience. It will be available on all channels on April 29. It can be snapped up in the online Meizu official mall, Meizu Tmall official flagship store, Meizu JD.com official flagship store, Meizu Shang official flagship store and Meizu Gome flagship store and offline Meizu national specialty stores, Gome, Xiang, Dixintong, Leyu and other social channels mobile phone stores.
This time, the meizu 15 series mobile phone released heavily, equipped with the world’s top photosensitive element Sony IMX 380, a new touch engine, and classic evolutionary technologies such as mBack and surgical-grade stainless steel body, "making the experience better" Flyme 7.0 and other advantages, breaking the middle end, bringing consumers leapfrog enjoyment, and re-establishing the mid-range mobile phone benchmark.
At the press conference, Meizu Chief Marketing Officer and General Staff Officer Yang Zhe highlighted the dark light shooting capabilities of the Meizu 15 series. The Meizu 15 series uses the world’s top photosensitive element Sony IMX 380 to escort it. The upgrade of hardware has greatly improved its shooting capabilities in dark light environments. The Meizu 15 with better imaging and stronger picture sense allows consumers to truly feel the unique charm of night shooting. In this regard, Mike Yamashita, a gold medal photographer of National Geographic magazine in the United States and one of the world’s famous contemporary photography masters, also came to the press conference to share some experience in photography with Meizu 15 and highly affirmed the photography capabilities of Meizu 15.
In addition to Sony’s customized IMX380 photosensitive element, the Meizu 15 series is equipped with the industry’s highest 1.55 μm single photosensitive pixel area and 1/2.3 inch 12 million pixel photosensitive element size. The larger single pixel size makes the amount of light entering the photo more, the clarity and purity of the picture are higher, and the texture of the overall picture will be significantly improved. Through the blessing of these two items, the Meizu 15 series will bring a better experience at the camera level. At the same time, the Meizu 15 series has become the best camera phone in Meizu so far.
In addition to the photo hardware enhancement, the soft configuration of the Meizu 15 series has also been enhanced, with triple lossless zoom, AI intelligent beauty, new portrait mode, virtual + beauty, and extremely fast capture. It is worth mentioning that the 3x lossless zoom achieved by the 15 series has greatly improved the user’s shooting experience, even for distant scenes, it can still achieve clear restoration. At the same time, the four-axis optical image stabilization of the Meizu 15 series is combined with software such as multi-frame noise reduction and ArcSoft HDR algorithm, which greatly improves the overall brightness, purity and detail of the picture in low-light scenes. Compared with the same price products in the market, it can be called the camera emperor.
In the era of consumers paying more attention to selfies, Meizu 15 series can completely dispel users’ knots: front 20 million pixels, AI intelligent beauty, new portrait mode, etc., let you love selfies and become your exclusive portrait photography expert. The innovation and upgrade of its selfies will also become a revolutionary experience in the history of Meizu.
At the press conference, Meizu also brought a new experience of human-machine interaction. Since the development of full-screen mobile phones, the tactile feedback of physical buttons has been difficult to be felt. In front of the cold machine, it seems that there is a lack of human-machine feedback. Just when everyone weakens the tactile feedback, Meizu 15 has built a horizontal linear motor mEngine from the same supplier as the iPhone. Let users retrieve the pleasure of pressing physical buttons.
From the actual scene application point of view, the "global haptic feedback system" brought by the Meizu 15 series once again adds new achievements to the Android camp, and users can get different haptic feedback in 45 scenarios. For a simple example, when you turn on the flashlight with the Meizu 15, you will feel the shock caused by the touch of your fingertips on the screen. Its three-level shock real simulation restores the realistic touch of the switch flashlight, allowing you to feel the new life of the mobile phone. In addition, even in the most ordinary typing, taking pictures, and answering phone scenes, the real haptic restoration experience is still very exciting. This is undoubtedly a new revolution in human-machine interaction in the full-screen era
Charm classic innovative design, improve the mobile phone industrial design system
In the past 15 years, Meizu has accumulated a complete mobile phone industrial design system and has a huge technical precipitation. Like the Meizu 15 series, the return of the classic small circle, the evolution of the one-size-fits-all antenna, and the continuation of the extremely narrow bezel design of the MX series are all manifestations of the classic design of the Meizu 15 series. The Meizu 15 series is equipped with a front fingerprint recognition function. While inheriting the classic, it also gave birth to a product that may be the smallest and fastest fingerprint recognition module in the world. Its unlocking speed reaches an astonishing 0.08S and the correct recognition rate reaches 99%. At the same time, the classic return of mBack’s interactive experience has also made countless Meizu friends call it enjoyable.
The details are in the real chapter. This time, Meizu 15 reduced the number of openings in the whole machine and made the top earpiece a hidden design, which not only ensured the simplicity of the front panel, but also ensured the aesthetics of the whole machine. In addition, the hidden earpiece was also placed with breathing light, so that the integrated design aesthetics could present the perfect "handicraft".
In addition, the Meizu 15 series stainless steel composite body is coated with an ultra-thin layer of stainless steel material on the basis of the high-strength aluminum alloy back shell, and makes it integrally formed, ultimately maintaining an excellent stainless steel metal touch. Because of the use of special materials, the Meizu 15 series also adopts a new "physical vapor deposition" coloring process, which ultimately brings four noble color expressions to consumers, Yakin, Ink, Dailan and 15Plus, Wu Grey.
It is worth mentioning that Meizu is also equipped with an exclusive white fuselage for the 15 – Ru Kiln White, which is still an all-metal body. The surface layer adopts a high-precision piano paint baking process, and the paint from Kaxiu, one of the world’s top six paint factories, is selected. After seven times of baking, seven times of baking, and five times of polishing, it finally achieves a luster and texture close to ceramic-like warmth and jade.
The classic design inheritance and evolution, the new metal texture material upgrade, the return of the classic small circle, and the change of the one-size-fits-all antenna only show Meizu’s reshaping of the classic and the sublimation of the classic. The 2499 yuan Meizu 15 is sold to the mid-range market, and its product quality will make Meizu 15 a mid-range game breaker, and will bring consumers at the economic level to surpass the mid-range experience.
Flyme 7 makes the experience even better
As one of the best customized systems in China, Flyme has played an indispensable role in shaping the Meizu brand. The Flyme 7 released with Meizu 15 this time can be said to have earned enough attention. The UI interface that continues the usual simple and beautiful design style and many new practical functions are all eye-catching. It is commendable that with the upgrade of One Mind’s intelligent thinking engine, the Meizu 15 equipped with Flyme 7 has significantly improved in terms of performance, safety, and operation efficiency, further narrowing the distance between consumers and smart phone systems.
In 2016, Meizu took the lead in launching its self-developed artificial intelligence engine, One Mind, to bring a new experience to users. Today, Flyme 7 has taken it a step further and launched an open artificial intelligence exploration program, the "One Mind Connected Program", which integrates the most advanced intelligent algorithms into the One Mind AI engine through cooperation with the world’s top companies in the field of artificial intelligence. Now Flyme7 has platform-level AI empowerment capabilities. It not only has the special service functions of personal assistant and smart screen recognition, but also the beauty scheme that accurately matches the characteristics of characters makes your beauty more natural. From a security perspective, Flyme 7 has partnered with Tencent Security, relying on its technical support, to become the world’s first system with a built-in AI anti-virus engine. AI security makes malicious applications nowhere to hide. At the same time, the face unlocking pattern recognition process brought by Flyme 7 to users only takes 0.1s. Meizu 15’s powerful functions save power and are smoother under the blessing of Flyme 7.
At the same time, Flyme has reached a cooperation with the most popular mobile game "Honor of Kings" in the current market, and has realized multi-core multi-threading technology on the 15 series, which can effectively improve the frame rate of team battles. Whether it is single brush, team battle or dragon fight, it enjoys a more stable picture and touch, providing everyone with a more enjoyable gaming experience.
From the perspective of convenience, the addition of bubble notification + small window reply, desktop application index, and character album also brings users a more efficient and intelligent interactive experience, which greatly improves the convenience and accuracy of operation. At the same time, in order to truly consider users from the user, Flyme 7 is the first to propose a system-level global night mode in Android, which is more comfortable to use mobile phones at night. The addition of photo backtracking, children’s anti-addiction, data rescue, intelligent light sensing, real-time earphone monitoring, and intelligent ear protection mode also shows that Flyme 7 considers the comprehensiveness of users. Starting with heart, it is in response to Flyme 7’s slogan this time, "Make the experience better".
In addition, the Meizu 15 series uses super-linear stereo, symmetrical stereo speakers up and down, which have been technically optimized to bring users a perfect auditory feast, thus creating a leapfrog experience of sound. Not only that, the application of Bluetooth 5.0 will greatly improve the transmission speed and bring more stable transmission performance. The mCharge flash charging technology can quickly help users get out of the predicament of no power. In terms of performance, the Meizu 15 is equipped with Qualcomm Snapdragon 660, and the 15Plus is equipped with the first full Netcom Samsung 8895 processor. Better performance and the performance of the flagship can bring consumers a more perfect experience.
In addition to the highlight of Meizu 15, Meizu officially released two highly representative cutting-edge products at the press conference, the Meizu HALO laser Bluetooth headset, which focuses on "avant-garde technology trends", and the Meizu POP true wireless Bluetooth headset, which focuses on "light sports, light business".
