The next stop of ＂Yearning for Life＂ is ＂Farming, right？＂

　　No one expected that the first thing after the seventh season of "Longing for Life" went LIVE was to say goodbye to the audience. Huang Lei and He Jiong were no longer busy cooking and doing farm work, but ushered in the "empty nester mode", and many scenes were sitting and chatting quietly. Looking forward to the return of children who had been away from home, the popular guests of the previous season returned to relive the "famous scene". Sometimes Huang Lei and He Jiong also turned on the "on the road" mode to search for those "mushroom houses" in previous seasons and restart the good old days. " Like an old man in a state of recollection, "The Life of Yearning" is reminiscent of Yeats’s poem "When You Are Old," which "bends over the hearth, brooding and muttering," and treats those who "loved the heart of the pilgrim who loved you, and the marks of the years on your mourning face."

　　Zhang Nan, reporter of Yangzi Evening News/Ziniu News

　　Farewell to "Yearning for Life", reflecting the overall predicament of variety shows

　　When this season just returned, Huang Lei personally told the audience that the show would "say goodbye for a short time", so a countdown number was added to the opening of each episode. It is hard for many people to imagine that the decline is sudden. Last year, "Yearning for Life 6" also set a record for mango TV’s annual investment investment. Whether it is an active farewell or a passive farewell, "Yearning for Life" has come to its seventh season, from dark horse to ace variety show, from highlight to mediocrity, and even aesthetic fatigue is unstoppable. This is an unavoidable trend of the N generation of variety shows. The 12th year of "The Voice of China" also makes people sigh at the hard work of "sticking to the dream".

　　In early 2017, the first season of "Yearning for Life" premiered. In a small courtyard full of flowers and plants in the suburbs, exhausted "urban migrant workers" found peaceful healing power in this slow variety show. Although many people have seen Han Zong’s "Three Meals in Three Times", "Yearning for Life" still established a localized discourse field and created many famous scenes. For example, Li Dan, who is "lying flat", Song Dandan, who sings "Heart Burning", Dahua, who is a bit second but versatile, Zhang Yixing, who has obtained a tractor driver’s license, and Peng Yuchang, who works hard, can unlock new skills in farmland every season. Many people can pass the time by looking at Xiao O Xiao H and colorful lights. Those who like the show love the feeling that the little mushroom house shields the hustle and bustle of the city. Every time friends visit, Huang Lei, He Jiong, Liu Xianhua, etc. all personally present delicious food, sweat like rain in the pile of rice, and share the starry sky in the hearts of laughter and conversation. The stars who like to come here face to face, eat a big meal, work in disgrace, relax drinking and chatting, and once came to the "mushroom house" has become the "announcement" that the stars love to rush. Just come here to live.

　　As a slow variety show, "Dear Inn", "Youth Hostel" and other business experience shows have faded out of the audience’s field of vision, but "Yearning for Life" is still "alive" like a stream of consciousness in life. The child will eventually leave, and only old friends will accompany him. There is no permanent feast, but there will always be a reluctant past. After spending six years, "Yearning for Life" has traveled all over the mountains and rivers, rooted in the mountainside next to the beach, and will eventually come to an end. The future is still unclear. Speaking of slow variety shows, the reason why they are favored by the audience is that there are no complicated game links, nor do they set the characters’ characters. Instead, they place the stars in a relatively loose environment to make them appear in the most natural state.

　　In such a show, it is not enough to rely solely on feelings. How to continue to create a sense of freshness is a topic facing the main creator. As far as the overall development environment of variety shows is concerned, it is not good either. The development of mobile Internet, the fragmentation of mass entertainment consumption, and the differentiation of entertainment choices have also caused variety shows as a whole to suffer from the extrusion of short videos, games, live broadcasts and other entertainment content. Therefore, the dilemma encountered by "Yearning for Life" is actually the overall dilemma of variety shows. Recently, the overall variety show market has cooled down, and it is difficult to "birth" innovative variety shows. On the contrary, the past success and audience accumulation of "N Generation" still have more advantages in attracting investment.

　　Ten young people farming, why has it become the "life that young people aspire to"?

　　In the midst of the predicament, this year, there was also a show about young people farming that attracted high attention and heated discussions once it was broadcast. After lamenting that "this show actually exists", netizens praised the show one after another. "This is real farming, it’s a bit amazing". With this variety show with a score of 9.0 on Douban, the teenager also harvested a lot, farming, breeding, opening a company, and live streaming…

　　On February 4, the interactive variety show "Farming" premiered on iQIYI, and the "Farming Team" composed of Chen Shaoxi, He Haonan, Jiang Dunhao, Li Gengyun, Li Hao, Lu Zhuo, Wang Yiheng, Zhao Xiaotong, Zhuo Yuan, and Zhao Yibo officially embarked on a wheat planting journey.

　　It is said that watching this variety show, you can learn the postpartum care of the ewe, the premature parenting of the lamb after birth, the knowledge of sheep pen construction, the knowledge of sheep feed, and the injection of the sheep; the construction of the hen incubation incubator, the importance of chicken insulation measures; the maintenance, pruning, packaging, flat ground, fertilization, and packaging of roses; the knowledge of wheat field moisture, cost, and heading; hydroponic lettuce parenting skills and supply and marketing difficulties…

　　In line with the positive value and connotation of excavating and developing local culture, and arousing the public’s re-understanding of farming culture, by showing the vivid experience of the process of agricultural and rural modernization, a labor documentary interactive variety show was launched. With this variety show, the "farming team" was also full of harvest. Farming, breeding, opening companies, live streaming, and selling goods were selected as the best variety show of the 28th Magnolia. After half a year, the ten teenagers who farmed the land unexpectedly ushered in a lot of attention from the outside world. Fans are also known as "He Gang".

　　In the opinion of Wang Zhengyu, the general director of "Yearning for Life", a multi-link operation model explored by "Farming the Land" is the combination of long videos (program features), short videos (derivative clips, member Vlogs) and live streaming, which brings new inspiration to variety creation. Tianyancha APP shows that recently, ten Qintian (Hangzhou) Agricultural Development Co., Ltd. has undergone industrial and commercial changes, and its business scope has added cosmetics retail, household appliance sales, computer software and hardware and auxiliary equipment retail, software development, performance brokerage, radio and television program production and operation, Internet information services, etc.

　　It is reported that the company was co-founded by the members of the reality show "Farming Bar Youth" program, the registration time was February this year, the registered capital 10,000 RMB, the legal representative is the general director of the program Yang Changling, Jiang Dunhao is the chairperson, Li Hao, Zhao Xiaotong and other members are directors.

　　"Before this, I never believed that there were young people who were willing to spend 190 days working on the land for free. After this, I hope there will be more variety shows to dig out more meaningful reality shows." Some netizens said that the show recorded the whole process of the young "farming team" going through planting, irrigation, fertilization and harvest on 142 acres of land, as well as running a farm, live streaming and bringing goods to make a profit and loss, and establishing a farmer’s market. It led the audience to immerse themselves in the "power of the land", and was also regarded by netizens as "this is the life that young people aspire to".