Changan Mazda EZ-6 starts pre-sale, reshaping the value standard of joint venture new energy B-class cars

On Saturday, September 28, 2024, Changan Mazda MAZDA EZ-6 officially opened for pre-sale, and the pre-sale price range of the new car is 16-200,000 yuan. This car has far exceeded the joint venture level with its intelligent configuration, unique dual-mode power selection, inductive "one-horse" driving pleasure, continuously evolving "Soul" design aesthetics, and the world’s top active and passive safety performance, establishing a new value standard for the joint venture new energy B-class sedan.

In this pre-sale, the EZ-6 launched a total of 7 models with pure electric and extended range. The next Zhiya version can be upgraded for a limited time to a configuration worth 15,000 yuan, including 14 high-performance speakers SONY audio, adaptive suspension electric tail, 50-inch high definition AR-HUD, Michelin e · Lingyue tires; the next Zhizun version can be upgraded for a limited time to a main and auxiliary zero-gravity seat worth 10,000 yuan, with 120-degree cloud suspension adjustment and 8 massage modes. In addition, there are pre-sale gifts, unlimited car flow, and a 1:18 smart audio car model and a panoramic canopy sunshade.

Hidehisa Matsuda, President of Changan Mazda Automobile Co., Ltd., said that the EZ-6 integrates the world’s leading three-electric, smart cabin and smart driving technologies, and inherits Mazda’s core "soul" design, "one-horse" driving pleasure, "high-quality car-making art" and the world’s top safety performance. This is an excellent work that embodies the essence of two century-old enterprises of Changan Automobile and Mazda. It is expected to continue the best-selling results and excellent reputation of MAZDA6 in the Chinese market, and become a star product that leads the trend of the joint venture B-class car market.

The pre-sale of the EZ-6 marks that the joint venture new energy has entered a new stage of value-enhancing development. With the support of mature and leading Sandian and intelligent technical strength and Changan Mazda’s profound car-making heritage, the EZ-6 has the strength to compete with Chinese new energy brands on the same stage, and also allows Changan Mazda to open up the "joint venture model 2.0" for the first time. Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., released the "Changan Mazda China Market Action Plan", demonstrating a firm determination to embrace the Chinese market. The plan includes five aspects: strategic vision, strategic integration, strategic investment, strategic goals and strategic responsibilities. Changan Mazda will firmly take root in the Chinese market, embrace Chinese users, promote new energy transformation, deeply integrate Mazda’s core DNA, and build the core competitiveness of the electrification era; make full use of the superior resources of Changan and Mazda two century-old car companies, consolidate the new cooperation model, strengthen internal business coordination, and improve the level of resource sharing; for 2027, a total of 10 billion yuan will be invested in the new energy field, increase investment in talents and equipment, strengthen strategic cooperation, and cultivate global new energy product development capabilities; starting from 2024, at least one new energy model will be launched every year, expanding market coverage, and striving to achieve 90% of new energy model sales in 2027, with an annual output and sales volume of 300,000 vehicles, becoming the first brand of joint venture new energy; Effectively fulfill corporate social responsibility, enhance the well-being of enterprises and brand participants, increase territorial investment, and attract industrial support to settle down.

At this pre-sale press conference, Wu Xuxi, executive deputy general manager of Changan Mazda Automobile Sales Branch, announced the "Power Control Zhixing" architecture for the first time. As the first pure electric technology architecture of joint venture new energy, it can provide BEV super pure electric and REEV stepless range extension two power modes. Pure electric power supports 600 kilometers of CLTC working conditions, and the measured range of extended power is 1,301 kilometers. The pure electric model is equipped with a 3C ultra-fast charging battery and CTP integration technology, which can complete 30% to 80% power replenishment in 15 minutes.

EZ-6 is equipped with E-ZONE smart exclusive cockpit, setting a new standard for joint venture new energy smart cockpit. Based on the third-generation Snapdragon digital cockpit, 3D holographic face non-sensory recognition login supports account information storage for up to 9 people in the family. The combination of 10.1-inch high definition smart digital instrument and 14.6-inch anti-glare LCD floating screen is full of technology. "Hi MAZDA" four-tone automatic speech recognition response is fast, accurate recognition, and the whole scene can be seen. The car machine chip is advanced, the processing capacity is powerful, and there is no need to wait for instant response. In addition, the EZ-6 is equipped with an active air filtration protection system, which is the first in its class in terms of ion concentration emission. There is also a fully automatic multi-dimensional smart air conditioning system and 11 intelligent scene modes to create a comfortable driving environment for users. The interior is made of NAPPA leather and suede high-grade fabrics, with matte chrome trim pieces, which are luxurious. The main and passenger seats can be equipped with cloud-feeling levitation zero-gravity seats, and the SONY 14 speaker luxury audio is tuned by masters to create an immersive listening experience.

In the field of intelligence, the EZ-6 is based on providing a mature, high-quality, and moderately leading "Smart Parking Integration" solution, equipped with a large number of intelligent hardware, to achieve intelligent strength comparable to Chinese brands. E-ZERO Unbounded Intelligent Pilot has set a new standard for intelligent driving at the same level of joint ventures, equipped with a 50-inch AR-HUD holographic enhanced display system, an L2.5 smart parking assistance system, a 360-degree panoramic image and a 180-degree panoramic chassis system, as well as an intelligent parking system with five major functions, leading the joint venture level in an all-round way, allowing users to park in all scenarios more worry-free.

The safety architecture design of the EZ-6 is inherited from Mazda’s safety concept. The E-ZIP chain safety architecture sets a new standard for joint venture new energy safety value. It is equipped with 19 + active safety auxiliary features in the active safety field, and the battery adopts vehicle + cloud BMS intelligent dual monitoring design. In the passive safety field, the application of all-steel cage safety architecture and ultra-high-strength steel makes passive safety peak. In the field of battery safety, the battery has passed strict verification and has excellent safety performance.

On the basis of inheriting Mazda’s "one-man-horse" driving pleasure, the EZ-6 brings users unique inductive control fun through exclusive development and adjustment. The E-ZEAL super inductive driving control has set a new standard for joint venture new energy driving control. The 50:50 front and rear axle balanced counterweight structure, 19-inch low-drag aluminum alloy wheels with Michelin tires, rear H-arm multi-link independent suspension, and a brake pedal feel curve more suitable for Chinese road conditions make driving smoother and smoother.

In the era of electrification, Mazda’s brand concept of "people-oriented" and the brand essence of "driving pleasure" will not change. With a sincere pre-sale price, the EZ-6 will push the joint venture B-class sedan market to a new value competition dimension, allowing users to easily embrace the luxury, comfort and happiness of the new smart travel experience.