Case sharing of the regular meeting of the General Administration | Henan Spring Festival Evening and Lantern Festival Wonderful Night: The more confident the culture, the deeper the communication.

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

 micro interview 

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

 

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

 

Radio and TV Review: Will this series of actions be continued and new works be released?

 

Wang ChunyangAs an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

 

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

 

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

 

Wang Chunyang:“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan

Delicious and healthy! Come to Liyang this autumn, have a taste of fresh agricultural products, and go on a wonderful and mellow journey!

  Liyang, located at the junction of Jiangsu, Zhejiang and Anhui in southern Jiangsu.

  Known as "three provinces crow"

  The special geographical location has created the particularity of Liyang cuisine

  In addition to Liyang’s most famous cuisine,

  You can also taste green and healthy original ecological agricultural and fresh products.

  Now, let’s take a look with Xiaobian.

  What special agricultural products are there in Liyang?

  First, Daibu

  Daibu, a thousand-year-old ancient town with a long history, is located at the junction of Jiangsu, Zhejiang and Anhui provinces, with unique geographical location, rich natural resources and convenient transportation conditions.

  The ancient town of Daibu contains the fresh poetry of green mountains and green waters, the infinite charm of Nanshan bamboo sea, the fragrance of fruits and vegetables all year round, and the farm food on the tip of the tongue … … The low mountains are winding, the thousand acres of tea gardens are green, cicadas are singing birds, the breeze is Xu Lai, and the bamboo rhyme is long.

  The ecological beauty of Daibu is not only hidden in Nanshan Bamboo Sea, but also meanders from Highway 1. This "rainbow highway" shuttles between hills and lakes, and under the shadow of dense forests and rice fields, it is imbued with the unique flavor of Jiangnan pastoral.

  On both sides of Highway 1, autumn flowers bloom and tea fragrance floats far away. Driving on this highway, enjoying the scattered houses in the south of the Yangtze River, listening to the sounds from the countryside, one step at a time, bridges flowing, as if you were in a beautiful picture scroll.

  When you arrive in Daibu, you must experience different styles of resort hotels, such as Yushui Hot Spring Resort, Meixiu Shan Ye Hot Spring Resort, an yun Yuenan Mountain Resort, Nanshan Bamboo Sea Inn … There are lakes embedded in the mountains, bamboos planted by the lake and butterflies among the bamboos.

Yushui Hot Spring Resort Hotel

Meixiu Shan Ye Hot Spring Resort

An yun Yuenan Mountain Resort Hotel

Nanshan Zhuhai Inn

Qingu Nanshan

  With its unique geographical location and convenient traffic conditions, Daibu produces a large number of agricultural fresh products with rich natural resources. "Taiwan Province Huazhen Fruit Corn" in leisurely Nanshan, it is eaten raw as fruit and cooked as coarse grains. Take a bite, don’t use too much force, chew it gently, your ears can clearly hear the sound of epidermis bursting, and the juice instantly overflows your lips and teeth, leaving fresh and crisp corn pulp.

  Nanjing 46 japonica rice, the "God-given food fate" of leisurely Nanshan, is located in the Nanshan scenic area with unparalleled natural endowment, rich in selenium, covered with traditional artificial weeding and primitive duck-rice co-cultivation, and the rice grows healthier and more nutritious.

  Daibu is a veritable "hometown of chestnuts". The scientific name of Nanshan chestnut is Pearl Chestnut, which is famous for its thin shell, large fruit, bright brown color and sweet taste. The skin color is light yellow, raw food is crisp and tender, and cooking with ingredients is more fragrant, soft and palatable, and tastes like osmanthus fragrance, so it is also called osmanthus chestnut.

  Bamboo shoots are a specialty of Daibu, and they are delicious given to Nanshan by nature. Bamboo shoots here are made into various flavors, such as hand-peeled bamboo shoots, roasted bamboo shoots, braised bamboo shoots in oil, and dried bamboo shoots … … If you go to Nanshan Bamboo Sea, remember to bring some bamboo shoots home.

  Daibu produces wild goose mushroom, and boarded the "China on the tip of the tongue". When you arrive in Daibu in autumn, don’t forget to taste the most delicious taste of this season. When you leave, don’t forget to bring a bottle of "wild goose mushroom sauce", which is salty, slightly sweet, mellow and delicious.

  Second,Shangxing

  Caoshan Tourism Resort in Shangxing Town, liyang city, relying on excellent natural ecological environment, profound cultural accumulation, rich modern agricultural resources and superior location conditions, has built three levels of leisure and holiday tourism products with the theme of "Colorful Caoshan", which has made "Caoshan Model" famous.

  Located in Caoshan Eco-tourism Resort, Qiwei Okra Ecological Park has beautiful scenery, rich products, a natural environment and a refreshing climate suitable for the growth of various herbs. The natural geographical environment of the plantation is superior, and the soil is fertile and pollution-free. It is a rare treasure for planting high-quality okra. The quality of the planted okra is very good, the meat is delicate and the taste is smooth.

  Third, don’t bridge

  Golden Mountain Village in Bieqiao Town is located in Gaoxiang, north of Liyang, and sweet potato has a long history as a local excellent variety. The environment and ecology of Golden Mountain Village are pollution-free, the soil color is like gold, the water quality is clear, and it is rich in minerals. The unique natural environment such as soil, water quality and climate makes Huang Jinshan’s selenium-enriched sweet potato taste soft, soft, sweet and fragrant, golden and attractive, and it has the evaluation of "color is like jade, sweet as honey, fragrant as cinnamon, and delicious as millet".

  Bieqiao Tangma Lily Planting Base is adjacent to Tangma Reservoir, where the water quality is good, the land is fertile, and it is far away from harmful substances such as chemical fertilizers and pesticides. The cultivated Tangma Lily is plump, delicious, white as jade, overflowing with faint lily fragrance, large in size, pleasant in fragrance and delicious in taste.

  Fourth, Nandu

  The ancient poem "A bumper harvest is said in the fragrance of rice" It is also a kind of wild interest to look at the rice waves and smell the fragrant rice! At present, the rice fields in Qingfeng Village, Nandu Town are full of vitality, and it is time to watch!

  Superior climatic conditions and geographical environment have created fertile fields in Nandu, and cultivated Qingfeng rice with fragrance, sticky and soft elasticity — — Nanjing 46. Autumn will usher in a wave of Qingfeng new rice in the middle and late October, with excellent taste. You can’t miss it if you eat food.

Qingfeng rice

  Qingfeng rapeseed oil with high value, using non-transgenic flower seeds, is healthy, natural and delicious, and is the "best assistant" for cooking delicious food.

  Qingfeng rice wine, with its own literature and poetry — — From a grain to a drop of wine, it is the persistence and waiting of the villagers’ winemakers. Among them, Qingfeng rice wine with osmanthus flavor is sweet in fragrance, and it is full of happiness to taste a cup of joy, which is really intoxicating.

  The characteristic agricultural innovation brand created by Qingfeng villagers — — "Master Ba’s paw" is made of healthy and fresh raw materials and marinated with an exclusive secret recipe. It is mellow and delicious, and is suitable for all ages.

  Beibei pumpkin in Nandu Vegetable Orchard has both the sweetness of pumpkin and the glutinous powder of chestnuts. The texture is dry enough, the moisture is not too much, and the taste is full, not crisp. The green skin is dark green with light green stripes. Even if it is stored for ten days and a half months, the skin appearance remains the same.

  V. Bamboo Shoe

  Lu Yu Village, Zhuze Town, sees that there are trees, flowers and flowing water. With the ingenuity of the builders of characteristic rural areas, the village roads are neat and the rivers are refreshing, which is like a beautiful paradise.

  Luzhu Village in Zhuze Town is located near Wawu Mountain. The produced finger sweet potato is rich in selenium and has high nutritional value, so it is called the "king of anti-cancer" among trace elements in human body.

  Zhuze Town, liyang city is the only town of animal husbandry in Changzhou. The local farm geese have the characteristics of high lean meat and low fat, and the meat is delicious. Zhuze Wind Goose, which is made of local farm geese, has four characteristics of "color, fragrance, taste and shape".

  of course

  Liyang’s agricultural and fresh specialties are far more than these.

  There are also Tianmu Lake white tea, fairy eggs, and liver sticks.

  Special food, wait for one by one.

  Why don’t you come soon

Guangdong has kicked off the spring! The rainy pattern will be maintained in the coming week.

  Beginning of spring meets the Lantern Festival, and after the excitement, everything recovers, as if spring came overnight. However, there are not many provinces that can feel the spring at present, and Guangdong Province is fortunate among them. In fact, from the meteorological point of view, beginning of spring is not equal to spring.

  Guangzhou spring cherry blossom forest, romantic blooming Yangcheng Evening News data map

  When entering beginning of spring all the year round, only Yunnan, Guangdong, Guangxi, Hainan, Taiwan Province and parts of Fujian in China are in the meteorological spring. Western Chongqing, central and northern Fujian and northeastern Yunnan will start the spring process. In addition, most other parts of the country are still in the season of "the chill is not fading and spring is coming".

  What should spring be like? In addition to the growth of everything, there is a continuous drizzle in full of green, which is warm and humid. In February, due to the enhancement of warm and humid airflow and the southward movement of cold air, the rainy weather in the southern region increased. It is expected that this rainy pattern will be maintained in the coming week, which will also be the longest continuous rainy process in South China this year.

  Yangcheng Evening News Data Map

  The rainy weather continued this week.

  Pay attention to safety when traveling.

  The Meteorological Observatory predicts that due to the influence of the south branch trough and shear line,

  The rainy weather in Guangzhou continued this week.

  Although the temperature gradually rose slightly

  But there is still light fog or fog in the morning and evening, and the visibility is low.

  Did you hear the thunder on Lantern Festival?

  The spring thunder that sounded yesterday,

  It was the first spring thunder in Guangzhou in 2023.

  The date when the thunder sounded at the beginning of this year

  It is the second earliest in nearly 10 years.

  According to the meteorological department, there was little to moderate rain in Guangzhou during the day yesterday, and there was partial heavy rain in the north-central part. Huadu and Baiyun netizens reported hearing thunder. According to the statistics of meteorological monitoring data in Guangzhou, the thunder at the beginning of this year (February 5) was the second earliest in nearly 10 years! The earliest year was 2016, and the first thunder sounded on January 5 of that year.

  The spring rain is continuous, has it come back to Nantian?

  Looking at the data of Guangzhou huinantian weather station yesterday, I found that

  The observation data of each station are normal.

  It has not reached the yellow level of "there is a possibility of returning to Nantian"

  In addition, the north wind or northeast wind mainly blew in Guangzhou yesterday.

  Just for a little longer.

  There is still a chance to dry the clothes hanging out.

  Although huinantian has not appeared yet

  Rain and fog weather is still this week’s "protagonist"

  Warm reminder:

  It’s rainy and slippery, with low visibility and cool body feeling.

  Pay attention to timely clothing and travel safety.

  Guangdong weather forecast:

  On February 7, Shaoguan, Qingyuan and Zhaoqing had moderate rain and local heavy rain on cloudy days, while other cities and counties had scattered light rain on cloudy days; Most cities and counties have (light) fog. The lowest temperature in the morning: 8℃ ~ 12℃ in the northern cities and counties of Shaoguan and Qingyuan, 18℃ ~ 21℃ in the southern coastal cities and counties, and 14℃ ~ 18℃ in other cities and counties.

  On February 8, Shaoguan, Qingyuan and Zhaoqing were cloudy to light rain with partial moderate rain, while the cities and counties in western Guangdong were cloudy to cloudy with scattered light rain, and the rest cities and counties were cloudy to cloudy with partial light rain. There will be (light) fog in the western cities and counties sooner or later. The lowest temperature in the morning: 8℃ ~ 12℃ in the northern cities and counties of Shaoguan and Qingyuan, 19℃ ~ 21℃ in the southern coastal cities and counties, and 14℃ ~ 18℃ in other cities and counties.

  Comprehensive Guangdong weather, Guangzhou weather, Guangzhou Daily, etc.

Source: Yangcheng Evening News Jinyang Net

This year’s Lantern Festival: the word house is waiting for relatives and friends to get together after the epidemic.

  Beijing, Feb. 8 (Reporter Shangguan Yun) The 15th day of the first lunar month is the traditional Lantern Festival. On the Lantern Festival, the general folk activities include viewing lanterns, eating glutinous rice balls, solve riddles on the lanterns and so on. With the passage of time, the customs and habits of the Lantern Festival have also changed a lot.

  This year’s Lantern Festival is in the period of epidemic prevention and control in COVID-19. Many netizens said that this year’s holidays should be less, no gatherings, and quiet holidays. After the epidemic, relatives and friends still get together.

  Data Map: Folk artists performed dragon dances on the Fengyu Bridge in yuping county, tongren city, Guizhou Province to celebrate the Lantern Festival. China News Agency issued Hu Panxue photo

  Lantern Festival is also called Shangyuan Festival. How did it come from?

  Lantern Festival has a long history, and there are different opinions about its origin.

  During the reign of Emperor Wu of the Han Dynasty, the activity of offering sacrifices to "Taiyi God" was scheduled for the 15th day of the first month. At that time, when the taichu calendar was founded, the Lantern Festival was identified as an important festival. "Historical Records of Le Shu" records: "Han people often spend the first month in the Xin Temple as a sweet spring, and when they are unconscious, they will die in the Ming Dynasty."

  Shangyuan means the first full moon night in the new year. The origin of Shangyuan Festival is related to Taoism as recorded in Miscellanies of Years Old. It is said that Taoism has a saying that "heavenly god blesses the people, the local officials forgive sins, and the water officials relieve Eritrea".

  During the Wei and Jin Dynasties, Taoism matched season and climate with the three officials mentioned above, and designated the 15th day of the first month as Shang Yuan, the 15th day of July as Zhong Yuan and the 15th day of October as Xia Yuan, which were collectively called "Three Yuan". Therefore, the fifteenth day of the first month is also called Shangyuan Festival.

  In the Southern Song Dynasty, Wu Zimu said in Dream Liang Lu: "On the fifteenth day of the first month, it is the day of heavenly god blesses the people in Shangyuan."

  Data map: The picture shows the staff exchanging answers with the public. Zhang Yazi photo

  Solve riddles on the lanterns, Lion Dance … … Those Lantern Festival folk customs

  The folk custom of Lantern Festival corresponds to New Year’s Eve, and it is also distinctive in season.

  Solve riddles on the lanterns is an important folk activity of the Lantern Festival, which has been passed down from ancient times to the present. Originally, on the fifteenth day of the first lunar month, people wrote riddles on paper and pasted them on lanterns for people to guess.

  Solve riddles on the lanterns has certain skill, can inspire people’s wisdom, and appeals to both refined and popular tastes, so he quickly got the response of the people and eventually became an important element of the Lantern Festival.

  Playing dragon lanterns, also known as dragon dancing or dragon dancing, is also a custom of the Lantern Festival. In the Han Dynasty, Zhang Heng’s "Xijing Fu" introduced the "hundred operas", among which the dragon dance was described. According to the Records of Sui Shu Music, Huanglongbian, which is similar to the dragon dance performance in one hundred operas, is also wonderful.

  "Lion Dance" began in Wei and Jin Dynasties and flourished in Tang Dynasty. It is also called "Lion Dance" and generally requires three people to cooperate with each other. Among them, two people dress up as lions, and the other one is the leader of lions. There are also civil and military dances, including shaking hair, rolling, pushing high and rolling colored balls.

  Why did you want to enjoy the lanterns in the ancient Lantern Festival?

  Lantern Festival custom originated earlier. It originated from the activity of expelling epidemic diseases by fire in ancient times, and the ancient form of this custom was partially preserved by the people who lit the fields on the fifteenth day of the first month and went up the mountain with torches.

  Data Map: Beijing Jingshan Park held the Lantern Festival Lantern Festival, and citizens enjoyed the lanterns in Jingshan Park. China News Service reporter Futian photo

  Some folklore experts once said that with the Buddhist custom of burning lanterns and offering sacrifices spreading in China, the ancient custom of burning lanterns and traveling at night at Lantern Festival gradually evolved into the custom of lighting lanterns at Lantern Festival.

  The rise of nightlife in ancient cities also provided conditions for the development of the custom of decorating lanterns. The big expansion of the custom of decorating lanterns was in the Tang and Song Dynasties. In the Tang Dynasty, not only did the "Hundred Lantern Trees" be made in Beijing, but the curfew on the 14th, 15th and 16th nights of the first month was also cancelled, that is, "Jin Wu can’t help it".

  During the Song Dynasty, lanterns were made with more patterns, and their skills and shapes were very ingenious, with various categories. In the Lantern Festival, according to the record of the numerous victories of the old people in the West Lake, girls in Lin ‘an in the Southern Song Dynasty "danced in the market first" to attract buyers.

  In the Ming Dynasty, Tang Yin wrote a poem "Yuanxiao", which showed that Lantern Festival lanterns and the moon set each other off in an interesting way: "A moon without lights is not entertaining, and a moon without lights is not spring. In spring, people are like jade, and the lights are like silver around the moon and next month. "

  The whole family gets together to eat "sweet dumplings"

  Apart from watching lanterns, solve riddles on the lanterns and other customs, another deep impression people have on the Lantern Festival is probably the symbolic food "Yuanxiao".

  In ancient times, Yuanxiao also had a series of titles, such as "Floating Yuanzi", and businessmen called it "Yuanbao". In ancient times, the price of "Yuanxiao" was relatively high, and a poem said: "Guests look at the Imperial Street with a hook curtain, and the treasures in the city come at one time. There is no way to go in front of the curtain, and no money can be returned. "

  Data map: The picture shows the style of making glutinous rice balls into mahjong. Photo by Chen Chao

  Due to regional differences, this kind of food has different names, such as Yuanxiao and Tangyuan. The north "rolls" Yuanxiao and the south "wraps" Tangyuan, and the practice and taste are slightly different. The stuffing can be vegetarian, sweet and salty. Salty stuffing generally includes diced fresh meat and dried shrimps.

  In fact, the process of shaking the Lantern Festival is also a process of folk custom display, which adds a festive atmosphere to the Lantern Festival. Yuanxiao is a necessary food for festivals in many places. Family and friends eat a bowl of glutinous rice balls together, which means "reunion".

  In Beijing, Jinfang Ciqikou Snack Shop has always been one of the most popular places for Lantern Festival, and the queues in previous years were long. However, according to media reports, this year, due to the need of epidemic prevention and control in COVID-19, the staff in the store have been keeping order, requiring a queue interval of more than one meter.

  In addition, some time-honored brands provide convenient conditions for people to buy Yuanxiao by adding sales points, cooperating with supermarkets and entering the community.

  This year’s Lantern Festival is particularly different during the epidemic prevention and control in COVID-19. Some netizens said that in any case, after the Lantern Festival this year, remember to go out less and not get together. After the epidemic is over, any day can be a day to get together. (End)

Does a pace of 7-8 minutes per kilometer count as running?

A running friend asked Lao Wang a question: "If it takes me 15 minutes to run for 2 kilometers, is this speed too slow? Can I still be considered running?"

Generally speaking, the definition of running is that the human body’s center of gravity is constantly improving, falling and moving horizontally as a cycle, and through continuous alternating movement of legs, it pushes on the ground to make the body move forward quickly.

Therefore, according to this definition, even a speed of 7-8 minutes can be considered as running.

When it comes to the pace of 7-8 minutes per kilometer, different people will have different reactions. Some people think it is too slow, while others think it is just right. This degree of difficulty depends entirely on the individual’s physical fitness level and training plan and other factors.

From another point of view, the closing time of a 10-kilometer official running race is 90 minutes, which means that the average pace per kilometer is 9 minutes. Although this speed is not fast, it can still be considered qualified.

If you want to improve your running speed, don’t worry!As long as you keep running, your running speed will gradually increase!

Running is a healthy and physical exercise. In the process of running, it is equally important to achieve the goal and experience the fun of sports, not just for the pursuit of speed or competition results.

Running is not only a healthy exercise, but also a social activity that can be shared with others. Runners of different degrees can exchange their experiences, share their opinions, encourage and support each other to achieve higher goals.

Therefore, the significance of running involves not only speed and competition, but also more.Health, happiness and socialityAnd many other aspects. Running can not only improve physical endurance and flexibility, but also give people psychological satisfaction and social connection with others.

For ordinary runners, the initial motivation for running is almost always to stay healthy. In the pursuit of healthy running, the speed of running is actually not the most important factor.

Lao Wang is also a long-term runner directly. I insist on "healthy running" rather than "speed running". There are runners who have been running for more than ten or twenty years around me, and we all have a common view: with the extension of running time, we realize more and more deeply-Jogging is the essence of health..

Moderate jogging can help improve heart and lung function, improve metabolic rate, consume body fat, and even help prevent and improve some diseases. Compared with high-intensity running, jogging has less stress on bones and joints, which effectively reduces the risk of injury. Therefore, if you just want to get healthy, it is more appropriate to run slowly.

However, many people in the running world take "speed is everything" as a motto. They think that only the faster they run can they be called a real runner.

Excessive pursuit of speed can lead to overconfidence and arrogance.At the same time, other important factors may be ignored. Therefore, while pursuing speed, we should also be careful not to ignore other important factors.

Some runners think it is an honor to run at a fast speed, as if they are the best, but they are dismissive of joggers. But in fact, whether running fast or jogging, they can make runners healthy and happy, and this is the most important thing.

Therefore, runners should respect each other and enjoy the fun of running together, instead of comparing and belittling each other. Encourage each other with a friendly attitude in order to gain greater happiness and sense of accomplishment.

By encouraging each other, they can get more happiness in running and have more motivation to achieve their goals.

Running is a sport that requires perseverance and continuous efforts.Any runner will go through a long process from slow to fast and from short to long. Only by perseverance can we achieve our goals and reach the best state.

With the development of the times, the number of runners is increasing, but not many people can really persist. This phenomenon shows the difficulty of persisting in running.

In fact, as long as you master the correct posture, training methods, and have a good mentality and perseverance, anyone can slowly improve their running speed and endurance.

As a runner, it is very important to master the proper rhythm. Sometimes, slowing down can help you protect yourself better and reduce the possibility of injury, and running without injury is the destination of runners. Therefore, at an appropriate time, runners should control their own pace and slow themselves down as much as possible.

Therefore, many mature runners know that,Slow is the premise of fast.Only in this way can we make our running career more dynamic and lasting.

Now, we are exposed to a lot of information every day, which comes from the internet, media, colleagues, friends and so on. Sometimes, we will be confused by this information and even have an impact on our own judgment.

Therefore, while receiving information, we should cultivate our independent thinking ability and form our own opinions, instead of being influenced by some short videos, some remarks or blindly following others.

Always stick to your original intention of running.Know where your physical limit is, recognize your own shortcomings and run with thinking. Only in this way can you see the truth and understand how to run is the most suitable for you.

Take running as a pleasure, not as a burden.

If we regard running as a way to communicate with nature and others, we can keep healthy and have fun at leisure, then we can enjoy the benefits of running more.

Recently, more and more people begin to pay attention to the process of running, rather than simply pursuing the speed and distance of running, so as to achieve both psychological and physical gains. Don’t let speed, distance and other indicators become a kind of pressure, but use them as our own source of motivation, which can help us enjoy the fun brought by running better and reduce the physical and psychological burden of running.

We can integrate running into our life in many ways to improve our physical and mental health:

First of all, in order to make running more effective, you shouldEstablish a running plan and timetable that suits you.. According to your work, living habits and physical condition, combined with reasonable running intensity and running time, make an effective running plan.

Secondly, in order to make running more interesting, in addition to choosing a beautiful running route, you can also run with your family and friends.Increase the fun and interactivity of running..

Finally, you can record your running status and development by using running applications or watches.Provide evaluation and feedback for your running process.In order to adjust your running plan and goals.

In short, integrating running into our life can help us improve our physical health, mental state, work efficiency, relax our body and mind, release our energy, and let us have a healthier and more active life.

If you want to make greater achievements in running, you should find the speed that suits you best, instead of rushing for success. shouldPut health first.Only by accumulating slowly can we make greater progress!

Do you have any requirements for your pace? Welcome to discuss!

The movie channel 2.27-3.4 will broadcast many classic love movies.

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.


From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy Show classical beauty

Film stills


"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.



The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.



In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".


The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.



In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.


Beach+music Full of love


Film stills


In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.



The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.



Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts Heroic spirit burst into flames


Film stills


The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.



This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.



While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.



A pair of martial arts experts bring a full screen of youth. Do you love them?



Simple Cinderella Gorgeous princess


Film stills


Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.



Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.



The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.



This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.


Be on the screen many times Achieve the best work


Stills of the movie Jane Eyre


Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.



Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.



Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?


Program preview:


February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre


Snooker Scottish Open: Ding Junhui advanced to the top 64 with 12 China players.

  China news agency, Beijing, December 12-On the morning of the 12th, Beijing time, the first day of the Scottish Open in 2023 ended, and four China players who participated in the postponed qualifying round were 3 wins and 1 loss. Among them, China billiards star Ding Junhui swept his opponent 4-0, and 19-year-old China teenager Liu Hongyu once again knocked out world champion shaun murphy. So far, the number of China players among the top 64 in the race has increased to 12.

  A total of 21 players from China participated in this season’s Scottish Open, of which 17 played in the qualifying match a month ago and 9 took the lead in advancing to the race. Ding Junhui, ranked in TOP16 (the TOP16 in the world), and three other players from China, whose opponents are Top 16 players, participated in the postponed qualifying round during the main race.

  On that day, Ding Junhui’s opponent was English player David Grace. In the English Open two months ago, Ding Junhui defeated Grace 4-1 and advanced to the top 32. Now that we meet again, Ding Junhui, who just won the runner-up in the British Championship, is even stronger, sweeping his opponent 4-0 and progressing smoothly.

  What’s even more surprising is that the other three China players who met their rivals in the postponed qualifying match were strong or weak, and they were even unpopular.

  As a professional newcomer this season, Liu Hongyu, ranked 81st in the world, once again encountered shaun murphy, ranked 7th in the world. Liu Hongyu beat Murphy 4-3 in this season’s English Open Deferred Qualifiers. This time, the 19-year-old China teenager reappeared as a "dark horse" and won by 4-1, winning two consecutive victories over the first world champion born after 1980s.

  Another China "post-00" player, Pang Junxu, challenged barry hawkins, ranked 15th in the world. In the first six games, the two sides fought to a 3-3 draw. In the tug-of-war of the deciding game, Pang Junxu seized the last chance and defeated his opponent 4-3.

  Another "professional newcomer" of China Legion, Long Zehuang’s defeat is regrettable. In the face of Ali Carter, the 11th captain in the world, Long Zehuang fell short when he took the lead in winning the match point by 3-2, and lost by 3-4. Despite this, Long Zehuang, who ranks one hundred places in the world, once gained the upper hand in this seemingly disparate competition, which can be called a glorious defeat.

  On that day, except Murphy and Hawkins were eliminated by two China teenagers, mark allen, mark williams, robert milkins and other TOP16 players also stopped postponing the qualifying round. O ‘Sullivan, the "rocket" ranking first in the world, once again retired for "medical reasons".

  On the next match day, the Scottish Open will be contested in 64 rounds and 32 rounds, and many players from China will play. Among them, Ding Junhui will play against English player Jenson kendrick, who eliminated world champion Bingham 4-1 in the qualifying round. China’s Zhang Anda, who has reached the TOP16, will have a strong dialogue with judd trump, ranked second in the world, while Pang Junxu and Xu Si will bring a "Chinese Derby". (End) [Editor: Zhang Yanling]

Reporting/feedback

From Wuyuan Beauty to Sports Lottery Beauty

"Every time I go to a scenic spot, I like to scrape a sports lottery." Ms. Wan, who took her family to visit Wunvzhou Scenic Area in Wuyuan, Jiangxi Province, said with a smile that they passed the "Wunvzhou Magic Lottery Shop", a specialty store with the theme of "Sports Lottery+"in the scenic area, and the family excitedly took photos and punched in front of the Sports Lottery Creative Exhibition Frame. "It’s a good luck to make a lottery, and it’s also a charity!"

Meet lucky sports lottery under the white wall and tile

Walking into Wunvzhou Resort and going straight from Huishi Street, where tourists gather, you can see the unique facade design of Wunvzhou Magic Lottery Shop-the ingenious combination of Jiangnan ancient charm with Huizhou style and fashionable sports lottery elements has become a new landmark for tourists to punch in.

Cornices, tiles, horse head walls and doorways are the features of new Huizhou architecture, while the style in the store is "brand-new" and more fashionable. A dazzling collection of sports lottery mascots, Le Xiaoxing dolls and sports stars, has a unique sense of fashion under the neon signs of "a lucky and fun shop", "koi fish possessed" and "scratching lucky strike".

Stepping into the store, under the football-shaped dome light, the spacious and bright store is full of sports elements, and the large-scale display cabinets with instant billing occupy the C position in the store —— Long Xing Universiade, red envelopes come and let good things happen, and Chinese dragon attract many tourists to come around. In the process of introducing the way of buying lottery tickets and serving tourists, the staff also did not forget to publicize the responsible lottery tickets, and the concept of public welfare lottery tickets was subtly spread in the lottery buying experience again and again.

Catch the heat and meet the sense of trendy ceremony

"After joining the sports lottery family for more than ten years, my husband and I are both old owners of sports lottery, but the situation in the lottery market has been changing." When talking about the fate with sports lottery, Rao Fen, the agent, was quite emotional. "In recent years, sports lottery is becoming more and more popular, and we also want to try it in scenic spots."

Rao Fen, while sorting out the sports lottery tickets in the counter, said: "It is a great honor to open a special sports lottery shop in the scenic spot during the tourist season to meet the needs of the public to buy lottery tickets and do public welfare at will."

With the support of Jiangxi Sports Lottery, this special sports lottery shop not only highlights the lottery ticket, but also "fills up" the lucky value, accurately hitting the "sense of ceremony" that young people love. Many couples come to visit Wunvzhou Scenic Area to wear rings and scrape off the top scratch coating hand in hand, and many lottery buyers like to choose birthday numbers, lucky numbers and so on … This is the young people’s pursuit of "sense of life ceremony" and carries their hopes for a better life.

Pour out public welfare feelings with quality service

The lights are on, and night falls. In-store TV screens broadcast the recent football matches in turn, and tourists invariably come to the sports lottery shop to relax and wait for the evening performance of "Playing Iron Flower" in Wunvzhou. Sitting around the table of the manager of Sports Lottery, sharing sports hobbies and experiences with friends around me from time to time, the waiting time is no longer long, and the journey is even luckier because of the company of Sports Lottery. Rao Fen prepared hot water for lottery buyers and carefully answered questions from lottery buyers. It is her unremitting pursuit to have a good environment, excellent service and good experience.

While constantly improving service awareness, Rao Fen and sales staff also strive to be good public welfare propagandists. In the process of serving lottery buyers, they don’t forget to publicize the concept of responsible lottery and explain the knowledge of public welfare areas. "We introduce the public welfare undertakings of sports lottery to customers who enter the store, popularize the knowledge of the use of public welfare funds, and let them trust sports lottery more."

It is reported that in recent years, Jiangxi Sports Lottery has followed the development trend of multi-format and diversification of sports lottery and actively explored a new development model of "Sports Lottery+". At present, there are 375 sports lottery+stores in Jiangxi, including 191 theme specialty stores, 108 other empowerment stores, 43 convenience service stores, 27 public welfare volunteer stores and 6 sports service stores. These "Sports Lottery+"windows show the brand image of Sports Lottery as "public welfare, health, joy and enterprising", which gives the public a new understanding of the brand image of Sports Lottery and provides inexhaustible motive force for promoting the high-quality development of sports lottery in China. (From February 2nd, China Sports Daily, 05 edition)

[Print this page]
[Close window]

Tatum: I also told a joke in the third quarter. Mazula’s joke is not funny.

Live on February 10 th, today’s NBA regular season, the Celtics beat the Wizards 133-129 at home. After the game, Tatum was interviewed by reporters.

Talking about the jokes told by coach Mazula in the third quarter, Tatum said: "I told a joke in the third quarter, and Mazula also told a joke, but his joke was not funny, but it made us relax a little at that time."

Tatum made a comprehensive performance in this game. He played for 38 minutes, made 12 of 22 shots, made 3 of 10 of 3 points, made 8 of 9 free throws, scored 35 points, 10 rebounds and 8 assists, plus 1 steal and 2 blocks. In the third quarter, the Celtics led 36-16.

Reporting/feedback

Zheng Yubo and Chen Siming, the top four defending champions, were eliminated from the Chinese billiards World Championships.

  Xinhua News Agency, Nanchang, December 13th-The 6th Chinese Billiards World Championship of China Billiards Association ended its quarter-final competition in Yushan County, Shangrao City, Jiangxi Province on December 13th. Zheng Yubo and Chen Siming, the last champions, were both out of the men’s team and women’s team, so they missed defending their titles.

  Zheng Yubo, who is expected to hit the third consecutive championship this time, met john young, the champion of the 2017 tournament. John young established a 10:4 lead early, and Zheng Yubo struggled to catch up, but still lost 11:13. John young will play against his apprentice, Zhao Ruliang, who lost to Zheng Yubo in the last final. In the other semi-finals, Xu Tianwei, the "dark horse" who eliminated the famous Zhang Jianpeng, played against Shen Shenyi.

  In the women’s group, defending champion Chen Siming lost 9-11 to Liu Xiazhi, who will compete with He Xinru for the final ticket. In the second half of the quarter-finals, the winners and losers were all decided by the deciding game. Tang Chunxiao won three games in a row while falling behind at 8:10, and reversed the 2017 champion Fu Xiaofang and Zhang Muyan with the same score in the direct dialogue between the two "post-00 s".

  This tournament attracted 496 players from 41 countries and regions, and the number of participants reached a new high. It is the largest Chinese billiards competition in the world. According to the schedule, the men’s and women’s finals will be released on the 14th.

Original title: Zheng Yubo and Chen Siming, the top four defending champions of Chinese billiards World Championships, were eliminated.
Editor in charge: Zeng Shaolin