Flash delivery： One-on-one express delivery, creating an industry benchmark.

"You came so fast that the dog was saved." The nurse in a pet hospital in Changping, Beijing, said excitedly to the courier Zhang lei. When I saw that the whole medical team was relieved, "I felt relieved, especially when I arrived at the pick-up place and saw the customer’s face anxious, I knew how important it was for him to have a dog undergoing surgery and waiting for blood." Zhang lei said, "As soon as I received the goods, I delivered them at high speed. After I arrived safely, I forgot to ask the customer for the high-speed fee."

In the fast-paced modern life, the demand for urgent delivery service is increasing day by day. According to the data of iResearch, the total market size of the express delivery industry in China has increased from 164.1 billion yuan in 2019 to 338.5 billion yuan in 2023 with a compound annual growth rate of 19.8%, and it is expected to further increase to 809.6 billion yuan in 2028 with a compound annual growth rate of 19.1%. According to the revenue in 2023, Flash Delivery occupies 33.9% of the independent one-to-one express delivery service market in China, and it is the largest independent one-to-one express delivery service provider in China.

What makes flash stand out in the fierce market competition and become the first choice of many users at important moments?

Ten years of focus on one-on-one

"Anxiety is given to the flash, and the heart is more calm!"

Flash was established in 2014. At that time, thanks to the efforts of logistics enterprises such as "Three Links and One Reach", SF Express, China Post and JD.COM, the number of express delivery in China surpassed the United States to become the first in the world. Faced with the situation that several major logistics giants have firmly occupied the market, it is not easy to find a breakthrough in flash delivery. Do you choose to join the price war or find another way?

Focusing on the quality service of "one-on-one express delivery", the mode of "one-on-one express delivery, specially giving you this order" was introduced. With the point-to-point delivery throughout the process, the efficiency and service quality were greatly improved, and a new space was created among the giants. Today, there are 2.7 million registered riders.

In August this year, Shangpu Consulting Group awarded the market position certification of "Flash Delivery, One-on-One Delivery of Leading Brands for Ten Years in a row" to Flash Delivery. Nowadays, the flash service covers a wide range, covering 295 cities across the country, and provides 7×24-hour online service. Users can place orders anytime and anywhere and enjoy a convenient on-call experience. In terms of delivery time, the platform takes an average of 7 minutes to pick up the pieces and delivers them to the whole city within 27 minutes.

The disadvantage of this mode is obvious, that is, the rider’s cost is high, but when it is urgent to deliver a document or electronic products and other valuables, the one-to-one mode can greatly improve the efficiency compared with the single mode, and at the same time, the path is synchronized in real time, so that consumers can check the trajectory of the goods at any time, which greatly improves the safety of goods transportation. "Refusing to spell the bill" also makes the one-on-one special delivery on important anniversaries not only about gifts, but also about emotions, so that the recipients can feel psychological satisfaction and happiness.

"Flash is one of the few profitable enterprises in the industry, which has been profitable for seven consecutive quarters; In contrast, choosing personalized and high-end services means losing some price-sensitive users and sacrificing a certain market scale. The single mode pursues low prices and is in a relatively low-end position in the industry, which can attract a large number of price-sensitive consumers. The market scale is large, but the profit margin is limited. "

With the rapid expansion of "CtoC, BtoC" mode, the sense of gain brought by quality service to users has become the core competitiveness of flash. In the future development, flash delivery aims at the potential market space of third-and fourth-tier cities, further expands the service scope, seizes the first-Mover advantage, forms scale barriers, and realizes incremental market expansion; Within the existing service scope, flash delivery can further optimize logistics technology and distribution routes, and use big data to screen and analyze suitable distributors to further enhance the user’s experience; The rise of the new retail model provides a new growth point for timely delivery service, and Flash delivery can provide a one-stop logistics solution in cooperation with online and offline retailers. Through the integration with new retail, it can not only bring new business opportunities for flash delivery, but also expand the service depth and further improve the core competitiveness of flash delivery.

The positive feedback from individual users and merchant users is also constantly promoting the user scale growth of instant delivery enterprises. According to the user survey, 37.1% of users think that the distribution demand derived from work exceeds 20% of the total demand. On the one hand, it will encourage B-side merchants to gradually recognize the instant delivery brand and put it into use, and improve the penetration rate of instant delivery among B-side users, especially the service demand of high-end brands and high-end distribution. At present, Flash has reached cooperation with famous brands such as Tuhu Car Maintenance, Haidilao, SKP and Chow Tai Fook. Flash delivery accounts for a very high proportion in the auto parts distribution of Tuhu car maintenance and the high-end catering delivery orders of Haidilao, because other platforms are difficult to meet the high-quality distribution needs of these brands.

On the other hand, the delivery demand of B-end users can be completed by the instant delivery enterprise, which can optimize the consumer experience, improve the service quality of B-end users, and further promote the trust of C-end users in the instant delivery brand. This is also verified by the cooperation between Flash and Tik Tok. For example, with the recovery of the cultural tourism industry, travel photography has become a new trend, and "Flash Service for Hanfu Return" has become a new landscape of national tourist cities. Users’ demand for one-to-one express delivery service with higher efficiency and greater certainty is constantly rising, and the distribution demand is increasingly diversified and personalized.

Quality makes professional trust.

In order to be in an invincible position in the fierce logistics industry, high-quality service is the foundation of the company.

Flash captures three important scenes: flash for urgent delivery at important moments, flash for gifts to important people, and flash for delivery of important items, so as to build a brand, which not only solves the urgent needs of users, but also firmly occupies the minds of users, making users less anxious and more calm.

In an emergency, the "one-to-one express delivery" mode of flash delivery can guarantee the timeliness and make the delivery more certain. Shi Quan, Fangshan District, Beijing, once received an order for a pair of leather shoes from Bairong Mall in the South Third Ring Road to Liangxiang. "At that time, the merchant said that it must be delivered before ten o’clock. After that, I realized that the groom had no leather shoes on the wedding day. Although I said that I was in a hurry, I didn’t delay people’s lifelong events. I still have a sense of accomplishment. "

When sending a message to an important person, the "one-on-one express delivery" mode of flash delivery highlights the sense of respect and exclusive delivery shows more concern. On Mother’s Day, Zhang Shiyang sent a flower 15 kilometers away to a sanitation worker who was sitting on a small bench and videotaping his son. When he finished the order, he saw the sanitation worker happily holding up these red flowers to talk with his son. At that moment, the beautiful flowers carried his son’s heavy love for his mother.

At the same time, because flash delivery does not spell orders or mix delivery, it can better ensure the safety of items. Therefore, many users will trust flash delivery when delivering important items. Xie Jun, a flash worker in Hunan, once sent a SLR camera to a user. When picking up the camera, the camera was only wrapped in a canvas bag. For fear of lens damage, Xie Jun specially found a foam box and cloth strips, carefully packed the camera before leaving, and successfully delivered it to the recipient. His responsible attitude won the praise of the user, and the other party then recommended the flash to all colleagues in the office.

It is precisely because of the user-centered thinking, reliable service and emotional value recognition brought to users that Flash stands out in the fierce market competition and firmly occupies the leading position in the industry. According to the survey of users of instant delivery service, the proportion of users who are satisfied with flash delivery is 25.3%, and the satisfaction of users based on personal experience is better than the industry average, and the proportion of users who are satisfied and very satisfied is 82.0%. In addition, 30.2% of users are very willing to recommend flash to other users, and the customer conversion rate is also higher than the industry average.

If flash delivery helps customers complete every single spell with "good service" and "fast speed", marketing is a "slow communication" model. This process of improving customer experience, accumulating individual users’ recognition of the brand itself, and promoting word-of-mouth brand communication can not be achieved overnight.

"Flash is not the current business, but the future business." Yu Hongjian, co-founder and CEO of Flash, is full of confidence in the future of Flash. Flash provides people with not only the delivery of goods, but also the satisfaction brought by high-quality service, winning the trust and loyalty of users with intimate service and achieving professional trust with quality.

Explore future growth points

Every rider’s hard work and every successful delivery have become the testimony of Flash delivery’s hard work in the field of instant delivery. The convenient service of express delivery stimulates consumers’ desire for consumption, promotes the consumption growth of local life services, and provides flexible employment opportunities for a large number of freelancers, which provides strong support for the development of local life economy.

When the professionalism and penetration rate in the service field are getting higher and higher, flash delivery has also been recognized by the capital market.

On October 4th, Flash officially landed on NASDAQ, USA, and once climbed from the opening price of $16.5 per share to $21.95, becoming the third listed company in the instant delivery industry, which is an important milestone in the development of instant delivery.

Faced with fierce market competition and fluctuating stock prices, Flash still shows strong development potential and market confidence. With the continuous expansion of the instant delivery market and the increasing demand of consumers for high-quality services, Flash delivery is expected to provide users with better services through its professional services and innovative business models, so as to realize the sustained growth of business and the consolidation of market position.

On the one hand, under the background of the continuous improvement of residents’ income level, the overall upgrading of consumers’ consumption concept, and the continuous expansion of the city line and the vertical occupation of consumers’ minds by the instant delivery service platform, the distribution demand is gradually diversified and obviously stratified, and the distribution demand with higher demand for delivery timeliness, delivery service experience and higher unit price of delivered goods is gradually emerging, and the one-to-one express delivery mode of flash delivery is developing rapidly. According to the survey conducted by iResearch in October 2023, 70.4% of the survey users think that the number of times they actively use the ready-to-use platform has increased significantly compared with that before 2022.

The development trend of instant retail industry is an example. Instant retailing pays attention to the integration of online and offline and the improvement of user experience. The fast and accurate delivery service of flash delivery can ensure consumers to receive goods in the shortest time, which helps to improve the satisfaction and loyalty of shopping. Therefore, it has reached cooperation with many local life platforms such as Tik Tok and Meituan. For example, Flash Delivery is the first logistics service provider to access the same city distribution service of Tik Tok Life Service. Both parties jointly build an efficient and flexible distribution network with integrated transportation capacity and covering the whole city, so as to meet the diversified and omni-channel distribution needs of merchants and improve the efficiency of commodity delivery.

At the same time, flash delivery is constantly expanding its business scope and looking for partners who can cooperate and complement each other in the logistics industry. In 2023, China Railway Express launched the "high-speed rail express delivery" service. By integrating the high-speed rail transportation resources and the instant delivery network in the same city, it realized the "station-to-door" and "door-to-door" express services of the same-day collection, transportation and delivery within the specified service scope. Customers can place an order through "China Railway Express" WeChat WeChat official account, and the riders in the same city will pick up the goods at the first time, send the goods directly to the high-speed rail station, and ship them to the fastest high-speed rail train. After arriving at the destination, the riders in the same city of the high-speed rail station can complete the delivery of the goods and be responsible for the delivery of the "last mile" to ensure the safe and punctual delivery of the goods.

Sichuan Airlines Logistics also jointly launched a high-quality cross-city door-to-door delivery service — — "Cross-city half-day flash & timely arrival" is the close cooperation between the two parties in terminal distribution. By integrating air transport resources with distribution resources in the same city, this service breaks the traditional barrier of off-site delivery and provides customers with exclusive "one-to-one" customized door-to-door delivery service. This means that whether it is urgent delivery of ordinary goods, documents and tenders, customized gifts, or seasonal fresh fruits and vegetables, identity documents and passports, official seals, emergency accessories, seafood and other high-end ingredients, you can enjoy the fastest half-day delivery and nationwide delivery within 12 hours.

For flash delivery, this kind of cooperation means the further expansion of business scope and the richness of service scenarios. For traditional express delivery companies such as China Railway Express and Sichuan Airlines Logistics, the cooperation with Flash Delivery can effectively supplement their terminal delivery capabilities, especially in the peak logistics periods such as holidays and promotion seasons, which can quickly respond to market demand and improve customer satisfaction. This reflects the complementarity and synergy between different modes in the logistics industry, which is helpful to promote the innovation and development of the whole logistics industry.

In the incremental market, the first curve of flash delivery along the "CtoC, BtoC" mode is still extending to a higher distance, which is an approach to the infinite improvement of users’ quality of life under the fast pace of life, and also the ultimate goal of flash delivery independent one-to-one express delivery service.