Since its listing on September 12th, the M7 has been continuously concerned by the market, with orders reaching 15,000 vehicles on the first day of listing and more than 20,000 vehicles within five days of listing. The popularity of orders has caused the stock price to rise sharply recently. From September 14th to 18th, the company’s stock price achieved two boards in three days.

In fact, with the help of Huawei’s auto concept stocks, the company’s share price began to rise after the release of Huawei’s new machine. Since the release of Huawei’s new machine on August 29, the cumulative increase of the company’s share price has reached 56.02%, much higher than the 6.5% increase of the auto sector in the same period. In view of the recent large increase in the share price, the company issued an announcement on the evening of September 18 to remind investors to invest rationally.

However, in contrast to the company’s higher share price, the company has continued to lose money in recent years, and its profitability is not optimistic. In the first half of 2023, the company deducted 1.885 billion yuan from its net profit, down 9.96% year-on-year.

Celestial was originally a brand of Jin Kang New Energy, a new energy subsidiary of Xiaokang, and was renamed Celestial Automobile Co., Ltd. in May 2022, and then the abbreviation of Xiaokang Securities was changed to Celestial in August.

Xiaokang shares are well known to the outside world, mainly relying on mini-vans. In the early days, the company started with the production of springs, and then its business expanded to auto parts. In 2003, the company cooperated with Dongfeng and began to enter the field of automobile production. The main model was Dongfeng Xiaokang van. In 2012, the sales volume of mini-cars exceeded 1 million, and it was once called the three giants of China mini-cars with Wuling Hongguang and Changan Star.

From 2013 to 2016, the company’s fuel vehicle sales showed a slight decline as a whole. In 2017, with the substantial increase in SUV sales, the company’s fuel vehicle sales reached a high point, and then began to decline year by year, from 394,500 in 2017 to 225,200 in 2021, and the fuel vehicle sales in 2022 dropped sharply to 132,100.

The decline of fuel vehicle business made the company begin to shift its focus to new energy vehicles, but the road to transformation was not smooth. In July 2020, the annual sales volume of Celeste SF5 was only 732 vehicles, which was not accepted by the market.

In March, 2021, the company announced that it had reached a cooperative relationship with Huawei. Celestial Huawei Smart Select SF5 was equipped with Huawei electric drive and HiCar system. Through cooperation with Huawei, the sales volume of Celestial SF5 also increased significantly. From April to December, 2021, the cumulative sales volume of Celestial SF5 exceeded 8,500, and the company’s annual sales volume of new energy vehicles reached 41,400, up by 103.94% year-on-year.

The success of the cooperation with Huawei has also enabled the company to further bind Huawei. In December 2021, the company and Huawei jointly launched the AITO Jiejie brand. Huawei has deep participation in industrial design, quality control, intelligent cockpit and automatic driving, and is also responsible for Jiejie marketing and channels.

Thanks to Huawei’s all-round blessing, in 2022, the sales volume of M5 and M7 reached 75,000, becoming the fastest-growing brand of new energy vehicles. The annual sales volume of Celeste new energy vehicles also reached 135,100, up 226.33% year-on-year, and the sales volume exceeded that of fuel vehicles.

　In addition, through the cooperation with Huawei, the company’s share price has tripled in just a few months. When the company reached a cooperative relationship with Huawei in March 2021, the company’s share price was around 20 yuan, and by the end of June 2021, the share price was close to 80 yuan, with an increase of 300%.

Although relying on Huawei’s brand influence and technical strength, the sales of Celestial new energy vehicles have been greatly improved in a short period of time, but Huawei’s dominant position in the world brand has also made Celestial rely heavily on Huawei and lose more decision-making power. Traditional car companies such as Guangzhou Automobile refused to cooperate with Huawei in depth, and the main reason for using Huawei as a component manufacturer was that it was worried that it would lose its independent decision-making power.

On the other hand, apart from cooperating with Cyrus, Huawei is also cooperating with Chery, BAIC and other manufacturers, which will inevitably dilute the influence of Huawei brands on Cyrus. For example, the intelligent world S7, which Huawei cooperates with Chery, will first be equipped with the HarmonyOS 4.0 car system, which is earlier than the M9.

In fact, Celestial is also laying out its own independent brand of new energy vehicles. In March 2023, the company launched its own brand of Blue Power, and in the same month, it released its first model, Blue Power E5. In addition to Huawei HiCar system, BYD hybrid system was adopted as the core three power technologies, but only 1,944 vehicles were sold by the end of August, and the market performance was bleak.

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With the arrival of the new energy era, many car companies have started the road to the new energy track. No matter whether it is a new force to build a car or a traditional car company, there is no doubt that they are competing to make efforts. After all, who can take the lead in bringing better products into the market will get the market initiative, but is this really the case? I believe that Haval Xiaolong MAX will appear in most people’s answers. The positioning of plug-in hybrid medium-sized SUV, the standard four-wheel drive system in the whole system, and the good configuration level, the key price is less than 160,000, and this "king of volume" can be said to give a lesson to peers.

Modeling design is unique.

In fact, most of today’s car designs are similar, especially the design of new energy vehicles in modeling is difficult for consumers to find bright spots. Although different people have different opinions on the appearance, many young consumers are very concerned about the first impression of a new car. Therefore, on the new energy track, Harvard brand does not use the design style of dolls. On the one hand, it wants to show consumers a new side. On the other hand, Harvard brand is committed to creating a more unique new car design, making the brand more in line with the aesthetics of young consumers and showing the brand’s latest product image. Harvard Xiaolong MAX is one of them.

As a plug-in SUV, Haval Xiaolong MAX adopts minimalism as a whole, but skillfully incorporates unique elements to create a brand-new product image that is younger and more scientific. In itself, it is a new breakthrough in technology. If the design does not bring forth new ideas and insists on the traditional SUV design, it will not only fail to keep up with the trend of the times, but also make consumers lose interest. Therefore, the value of Haval Xiaolong MAX alone will definitely make consumers shine.

From the appearance alone, the style of Haval Xiaolong MAX this time can be said to be very different from the fuel car under the previous brand. The design of low wind resistance body lines gives the new car a sense of movement and smoothness, and also improves the overall aerodynamic performance. The unique laser mesh air intake grille also increases the recognition visually, making Haval Xiaolong MAX stand out among many models.

The most impressive thing about the interior is the 12.3-inch full-color LCD central control screen +12.3-inch full-color LCD auxiliary driving screen+12.3-inch full-color LCD instrument. The three screens do not interfere with each other and the image is clear. Among them, the 12.3-inch full-color LCD co-driver screen is equipped with the exclusive entertainment system of the co-driver, which greatly enhances the fun of driving. This design makes the co-pilot no longer feel boring during the long journey.

What new energy needs is safety.

At present, there are many types of new energy vehicles, and the number of new energy vehicles is gradually increasing. Therefore, the safety problems of some new energy vehicles have indeed attracted the attention of many consumers, such as spontaneous combustion and car accidents caused by intelligent driving failure, which are the fuses that restrict consumers from starting new energy vehicles. However, whether it is active or passive, Haval Xiaolong MAX can be said to be full in terms of safety configuration, giving drivers and their families a full sense of security.

First of all, Haval Xiaolong MAX is equipped with Coffee Pilot intelligent driving system, and the top model is equipped with 22 intelligent sensors, which can support L2+ intelligent driving assistance function, which undoubtedly provides drivers, especially novices, with more reliable driving safety protection.

For example, in the scene of daily commuting and long-distance travel, the system can provide intelligent driving assistance functions including ACC full-speed domain adaptive cruise, intelligent cruise, lever change (HWA), intelligent cornering, intelligent dodge active emergency braking, lane departure warning, lane keeping and emergency lane keeping assistance. If you are a novice driver who just got a driver’s license, this configuration can not only make you tired after long-distance driving, but also minimize the occurrence of traffic accidents and ensure the safety of vehicles and occupants.

Moreover, the 540 panoramic panoramic image equipped by Haval Xiaolong MAX can capture road safety hazards more comprehensively during driving, avoid potholes and obstacles in time, and avoid tire sinking and chassis rubbing. Full-scene automatic parking system has three auxiliary functions: integrated parking, remote parking and tracking reversing. By identifying the appropriate parking space and automatically controlling the vehicle, the driver can drive in and out of the parking space only by manipulating the vehicle according to the system prompts, which greatly reduces the parking difficulty of novice drivers in hutong and narrow parking spaces.

Don’t worry about passive safety. The front row has double pre-tightening belts with limited force, and the rear row has tight-limiting seat belts on both sides. The proportion of high-strength steel used in the car body is 73.6%, and the whole system is equipped with 6 airbags as standard, which has reached the C-NCAP five-star safety standard.

Hi4 with intelligent four-wheel drive electric hybrid technology

As a new energy vehicle, especially plug-in hybrid vehicles, efficient powertrain is the biggest selling point. Haval Xiaolong MAX is built on the latest hybrid platform of Great Wall Motor and equipped with a new hybrid architecture Hi4. The power system consists of a brand-new 1.5L high thermal efficiency engine, a two-speed hybrid special transmission, a 70kW front axle motor, a 150kW rear axle motor and a battery pack. The comprehensive power of the system is 205kW, and the comprehensive torque is 585 N m. It takes only 6.8 seconds to accelerate at zero speed, with faster response speed and stronger torque output, which is more advantageous than the traditional double power.

Hi4, a new hybrid architecture, adopts the innovative configuration of series-parallel electric four-wheel drive with front and rear axles, and combines intelligent energy management and iTVC intelligent torque vector control system to accurately identify real-time road conditions and realize intelligent dynamic switching of 3 engines and 9 modes. Equipped with a brand-new single-motor two-speed hybrid special transmission, it adopts fixed-axis gear train and lightweight design to realize multi-mode switching, flat-wire motor and high-efficiency bearing, and all modes operate efficiently to reduce transmission loss. The power battery adopts laminated bipolar ear design, and the anode of the battery cell is made of NCM polycrystalline material, which makes the power battery have strong fast charging ability, with 33kW DC fast charging, and the power is from 30% to 80%, and the fast charging takes only 26 minutes; The maximum discharge power is 3.3kW, and the efficiency is higher.

Not only that, Haval Xiaolong MAX adopts the front McPherson independent suspension and the rear trailing arm three-link independent rear suspension. This suspension has high reliability, strong durability, light weight and fast speed response, which effectively improves the comfort of riding in the back row and does not shake at high speed, greatly reducing the possibility of long-distance carsickness.

Write at the end:

The biggest highlight of Haval Xiaolong MAX is that it has the experience of intelligent electric four-wheel drive under the premise of having the energy consumption of two-wheel drive of the same class. If you are considering buying an SUV that can give strong power and give consideration to fuel economy, and the internal and external design can keep up with the fashion trend and also has a personality, consider this Haval Xiaolong MAX.

　　CCTV News:Faced with the question that "voice" is greater than "product", since the beginning of this year, the new car-making force, which is mainly based on the Internet, has begun to provide a large number of new cars to the market. In the first half of this year, the production and sales of the three head enterprises, Tucki, Weimar and Weilai, all approached 10,000 vehicles. While consumers are experiencing the new mode of building cars on the Internet, new problems have also emerged.

　　Just bought a new car, changed the old one, and the loyal car owner turned black.

　　Early in the morning, Zhu Yue drove his new car, which he had just bought for less than a month, from Shenzhen to Xpeng Motors headquarters. Now, he has long forgotten the joy when he picked up the car. The purpose of going to Guangzhou this time is to discuss this new car.

　　Zhu Yue, owner of Xpeng Motors, Shenzhen, Guangdong:I feel trapped and cheated. Because at the beginning, I also wanted a high battery life when I ordered this car, but the sales kept telling me that there was no such version.

　　To Zhu Yue’s surprise and anger, on July 10th, Xpeng Motors officially released the G3 2020 model and accepted the reservation at the same time. The new model not only fully optimizes the chassis and braking performance, but also greatly increases the maximum cruising range from 365 km to 520 km, while the price has only increased by more than 10,000 yuan.

　　Zhu Yue, owner of Xpeng Motors, Shenzhen, Guangdong:I can’t accept this high-endurance version later. I have repeatedly stressed the need for a high-endurance version even if the price is increased.

　　What makes car owners most dissatisfied is that in June, many salespeople not only denied that there would be a new car with high endurance in the near future, but also urged car owners to book cars on the grounds that subsidies for new energy vehicles would decline.

　　Hao Xianju, owner of Xpeng Motors, Guangzhou, Guangdong:There is no reason to build a car, only half a month and then build it. So I feel misled and cheated.

　　Fan Nina, Head of Guangzhou Gaode Land Experience Center in Xpeng Motors:We also know the news synchronously with the consumer, just one hour in advance.

　　Data show that G3, as the first product in Xpeng Motors, did not start mass delivery until March this year. In other words, most car owners have only used 2019 new cars for less than 4 months, and now they have become old models. In June 2019 alone, the 2019 model of G3 sold 2,237 vehicles, accounting for almost a quarter of the total cumulative sales of 9,596 vehicles.

　　Li Pengcheng, General Manager of Xpeng Motors Brand Public Relations:There are some differences between the new forces of making cars and traditional automobile enterprises. Our products will be iterated quickly from now to the future, and the hardware iteration, such as the electronic control of battery motors, has indeed developed rapidly in recent years, so the product iteration will be relatively faster.

　　The solution is not satisfactory. It is difficult for consumers to defend their rights.

　　In the face of the dissatisfaction of car owners, recently, He Xiaopeng, chairman of Xpeng Motors, publicly apologized on the Internet. "The rapid iteration of our hardware really blocked our former Pengyou, sorry!" This week, Xpeng Motors officially gave the exclusive rights and interests of the old car owners, but consumers didn’t buy it. Just this weekend, car owners in many cities across the country are defending their rights to Xiaopeng Automobile.

　　At the Xpeng Motors Service Center of Chengshou Temple in Beijing, more than 30 car owners and the staff of Xpeng Motors are having a heated debate. According to the solution put forward by Xpeng Motors on July 24th, every old car owner has two choices: to get a consumption fund of 10,000 yuan now, or to choose the right to replace it with a 60% discount when it is replaced in Xpeng Motors three years later. Faced with such a solution, the car owners at the scene did not agree.

　　The legal person believes that if the salesperson’s introduction to the old model is true and no other facts are fabricated, it will be difficult to legally determine that it constitutes fraud, and it will be difficult to terminate the contract. At the same time, it is not easy to organize evidence to prove that salespeople are subjectively and intentionally concealing facts.

　　Li Bin, lawyer of China Consumers Association Lawyers Group:If all the information propaganda of the old car itself is true, it just means that you bought the old car because you didn’t know that the new car was coming on the market, which obviously doesn’t conform to the legal situation that you can legally return the car unilaterally, so I’m afraid it won’t be realized.

　　Iteration accelerates to normal, and new forces encounter new problems.

　　The core of the dispute between consumers and Xpeng Motors is the iteration of automobile product upgrading. Under normal circumstances, the price of traditional cars will be gradually lowered over time. Car companies will generally forecast the new models in advance, and promote the price reduction of the previous generation models to a certain extent, and the update time is generally 3 ~ 4 years. This time, Xpeng Motors caused controversy mainly because the product iteration was too fast, and the news of updating the model was not told to consumers before. These new problems are also industry problems faced by Internet car companies.

　　The new car-making forces, represented by Weilai, Tucki and Weimar, have deep Internet genes, and their sales models are very different from those of traditional cars. On the one hand, the iterative speed of product upgrade is fast, and the technology will be updated in half a year or even three months. On the other hand, because the enterprise has a weak foundation for building cars, the production cycle of initial models is long, and consumers have to wait for several months or even more than one year after placing orders.

　　Experts said that at present, the domestic battery cost is basically declining at a rate of 20% per year, and the cruising range is rapidly increasing, with "revolutionary changes" almost every year. In order to seize the market, all car companies will apply the latest technology to new cars at the first time, and the price is also sold at the cost.

　　In December last year, the second mass production model ES6 of Weilai was officially launched, which caused a dispute about whether the old model ES8 would be eliminated or reduced in price. On February 28 this year, Tesla officially announced that the price of all the models on sale had been greatly reduced, which was fiercely resisted by the old car owners. Tesla was also forced to introduce a compensation plan for users who had placed an order and did not mention the car. How to deal with the relationship between technology upgrading, rapid product iteration and consumers will be an urgent problem for Internet car companies.

The automobile field has always been an industry with continuous progress and development, among which Mercedes-Benz brand stands out in the market with its excellent quality and innovative technology. As a classic model of Mercedes-Benz brand, Mercedes-Benz E300 has always been the focus of consumers’ attention. Today, we will discuss the body size and characteristics of Mercedes-Benz E300 in depth to help you better understand this car.

Mercedes-Benz E300′ s body size is very suitable, neither too large nor too compact. Its length, width and height are 4925mm, 1860mm and 1470mm respectively, and its wheelbase is 2939mm. This body size not only provides drivers with spacious driving space, but also provides passengers with a comfortable ride experience.

In appearance, the lines of Mercedes-Benz E300 are smooth, and the body proportion is coordinated, giving people an elegant feeling. Its front face adopts a family-style design, and the combination of headlights and air intake grille is both domineering and gentle. The lines on the side of the car body are smooth, and the waistline extends from the front wheel eyebrows to the taillights, which enhances the three-dimensional sense of the car body. The design of the rear of the car is simple, and the shape of the taillights is unique, which echoes the headlights and makes the whole car look more harmonious and unified.

In the interior, Mercedes-Benz E300 also performed well. The car has spacious space, exquisite materials and fine workmanship. The seat is made of high-grade leather, which is extremely comfortable. The design of the center console is simple and generous, and the layout of various buttons and knobs is reasonable and easy to operate. In addition, E300 is equipped with many high-tech configurations, such as navigation system, reversing radar and multi-function steering wheel, which provides great convenience for drivers.

The following is a simple table, which can visually show the comparison between the body size of Mercedes-Benz E300 and that of the same class:

By comparison, we can see that the body size of Mercedes-Benz E300 is in the leading position in the same class, and its wheelbase and width are particularly outstanding. This not only means that E300 has more spacious interior space, but also makes it more stable during driving.

Generally speaking, the body size of Mercedes-Benz E300 is one of its highlights, which not only meets the consumer’s demand for space, but also reflects the Mercedes-Benz brand’s unremitting pursuit of vehicle performance and comfort. If you are considering buying a luxury medium and large car, Mercedes-Benz E300 is definitely a choice worth considering.

Following the release of the blade battery in March this year, at the end of the year, BYD launched the DM-i super hybrid technology again.

On November 20th, the first day of the 18th Guangzhou Auto Show, Qin PLUS Super Hybrid made its world debut at BYD booth in Hall 5.2, 2E01. Also unveiled with Qin PLUS are Han, 2021 Tang and Song PLUS fuel and other heavy vehicles, as well as technologies such as blade batteries and DM-I.

Qin PLUS launches "Four Musketeers" to launch the year-end market.

At this Guangzhou Auto Show, BYD released the first car Qin PLUS equipped with DM-i super hybrid technology. Compared with the same class, it has three outstanding advantages: fuel consumption of less than 4L per 100 kilometers, excellent driving comfort and super aesthetic design. It is expected that after listing, it will rebuild the brand-new standard of family sedan with strong product strength and brand-new use experience, and launch a "dimension reduction attack" on fuel vehicles.

Qin PLUS is the fourth heavy-duty model newly listed by BYD this year after Han, 2021 Tang and Song PLUS. At present, Han, Tang and Song PLUS have been listed for just a few months, with excellent performance and frequent good news. The dual flagships of Han and Tang New Energy sold a total of 11,266 vehicles in October, ranking first in the sales of high-end new energy China brand cars. Up to now, Han has ordered 50,000 vehicles and delivered 25,000 vehicles, and its monthly production capacity has exceeded 10,000 vehicles. The order for the 2021 Tang released in August has also exceeded 10,000, and the order for Song PLUS listed in September exceeded 10,000 in the first month. It is expected that after the listing of Qin PLUS, the "Four Musketeers" will make concerted efforts, which will help BYD achieve new heights in the year-end market.

This year, although an epidemic has had a huge impact on the automobile industry, BYD is still moving forward at a steady pace. The launch of new technologies, new service standards and a number of heavy-duty models all highlight the achievements of BYD’s "brand forward and product upward".

Blade battery +DM-i super hybrid presents two core technologies in one year

Since its establishment, BYD has always been committed to the research and development of cutting-edge technologies, insisting on self-reliance and self-improvement of key core technologies. At present, all core components of the supply chain are self-produced and self-researched. This year, BYD made another major breakthrough in the field of technological innovation, presenting two core technologies, namely blade battery and DM-i super hybrid, to consumers within one year.

On March 29th, BYD released the blade battery. In the acupuncture test, the blade battery outperforms ternary lithium battery and Ferrous lithium phosphate block battery, which has an overwhelming advantage in safety, and will completely solve the safety pain point of "battery spontaneous combustion" that has plagued the industry for more than ten years.

As a core technology, "blade battery" will also be included in the sequence of global opening and sharing, and many automobile brands are discussing cooperation based on blade battery technology with BYD. In order to increase sales, BYD has decided to build eight new production lines in Foday Chongqing factory, which produces blade batteries, before the end of this year, so as to achieve the annual production capacity of more than 20GWh. At present, the production capacity of blade batteries has steadily increased, and the first China SUV equipped with blade batteries & mdash; — The 2021 Tang EV will also be delivered soon.

In November, BYD announced the groundbreaking DM-i super hybrid technology. DM-i’s brand-new power architecture and energy system will enable products equipped with this technology to fully surpass fuel vehicles in terms of economy, power and comfort. In mid-November, one of the core components of DM-i super hybrid technology — — Xiaoyun-plug-in special 1.5L high-efficiency engine was officially unveiled. The thermal efficiency of this engine is as high as 43%, which is the highest thermal efficiency of mass-produced gasoline engines in the world and has excellent NVH performance.

It is worth mentioning that BYD not only keeps innovating in the research and development technology of automobile products, but also tilts its focus to the sales end. At the Beijing Auto Show on September 26th, BYD officially issued the Service Convention, which put forward two propositions and four commitments — — First, advocate freedom of consumption, respect customers’ willingness to consume, and refuse to bundle sales; Second, advocate the purity of spare parts and follow the homologous production of spare parts and original car parts. At the same time, solemnly promise — — 1, integrity management, commitment to cash; 2, professional service, considerate; 3. Transparent price and free consumption; 4, delivery standards, worry-free car purchase.

"Service Convention" meets consumers’ demand for "high-performance products and high-quality services" for new energy vehicles with comprehensive upgraded service content and quality, and will also promote the overall service level of the industry, thus promoting the popularization of new energy vehicles.

Text/Beiqing-Beijing Headline Zhang Yuhao

Editor/Zhang Yuhao

[Global Network Automobile Comprehensive Report] On February 21st, the "Smart and Light Luxury Flagship SUV" Star Road Eta Ursae Majoris was listed in the global highlight of Shanghai Bund E-sports International Cultural Center, which started the first shot of the high-end SUV market in China in 2023. There are six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive in the new car, and the price range is 15.28-20.28 million yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

What’s even more surprising is that on the basis of high-value purchasing power, the listed Star Road Eta Ursae Majoris has also brought six star enjoyment rights to users, effectively achieving "understanding what users think and pampering what users need":

1. Hui Xingli: You can enjoy a discount of 10,000 yuan when you buy a car with a loan.
2. Huanxingli: enjoy a subsidy of 10,000 yuan for replacement to the highest level.
3. Provincial Star Gift: Free basic maintenance for the first owner for 3 years or 6 times (including the first insurance)
4. Yuexingli: Free basic traffic for life (first car owner) and free entertainment traffic for 3 years (10G/ month).
5. An Xingli: the first owner’s lifetime warranty for the whole vehicle
6. Star ceremony: the first car owner’s life-long free road rescue

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the press conference that "Starway is the crown jewel of Chery Group, and the global model Starway Eta Ursae Majoris is the representative work of Chery Group’s latest technical concept and latest user concept". Xingtu Eta Ursae Majoris is not only the first strategic model in Xingtu brand 2.0 era, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era. It is such a model born with its own star aura that has won professional recognition in the automobile industry. Since the blind booking was started on December 27th and the pre-sale was started on January 30th last year, Eta Ursae Majoris has received a high degree of attention-12,900 units were blindly ordered and 5,118 units were fixed. On the eve of listing, with the arrival of the existing cars of Xingtu Eta Ursae Majoris, new cars have become the "hot cakes" of the local automobile market in the first-and second-tier important markets such as Chengdu, Wuhan, Guangzhou and Chongqing, and the hot market value continues to be full.

Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

Light up the "light" in users’ hearts and achieve the "light" of the national tide in the new era.

"Although the blind booking and pre-sale orders of Starway Eta Ursae Majoris have created a new speed, what is even more surprising is that we have also seen new changes in the portraits of brand users, and a large number of intellectual users and urban light and middle-class car buyers have emerged, which is also the target group of Starway Eta Ursae Majoris", shared by Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Starway Marketing Center.

According to the data, there are 350 million light and middle-class cities in China that are becoming the backbone of consumption. They are well-educated and in the initial stage of their families and careers. They attach great importance to the comfort and quality of life, and self-pleasing consumption is their belief, and they are willing to spend more on hobbies and self-improvement. But at the same time, they are also rational consumers, who know how to be moderate in consumption and pursue a more rational brand. The gratifying market results of Starway Eta Ursae Majoris in the early stage undoubtedly fully verified the accurate positioning of Starway brand to the user population and its forward-looking insight into the future market.

"They are not only the real users of Starway Eta Ursae Majoris, but also the brand genes of Starway," said Huang Zhaogen. Users have always been the best product managers in Starway, in order to practice the brand promise of "understanding what users think and pampering what users need" on the spot. Up to now, Starway has set up user co-creation activities such as Starlight Club and Starlight Friends. Starting from Star Road Eta Ursae Majoris, Star Road will continue to make progress, and join hands with the vast number of users, partners, media, social elites and other industry representatives to create a new user ecosystem in Star Road Eta Ursae Majoris, deeply cultivate the middle-class user population, realize content co-creation, brand co-creation, and users and brands grow together.

At the event site, representatives from various industries, such as Zhang Zhijing, a senior jewelry designer, Qiu Yudong, president of What’s Worth Buying, Li Jing, a teacher from Peking University, and Qiu Yun, an entrepreneur, gathered together to talk about their vision, share their strong recognition of Starway Eta Ursae Majoris’s product strength comparable to that of 400,000-class joint venture luxury SUV, and ardent expectations of Starway brand as "the light of high-end domestic products", which once pushed the atmosphere to a climax.

400,000-level luxury value, for "enjoyment and better"

At the listing meeting, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute, once again emphasized the "gold content" of the products of Xingtu Eta Ursae Majoris. He said, "Xingtu Eta Ursae Majoris is a brand-new three-good SUV model of Chery Group with the best Chery system, better brand and better market segment". Behind Xingtu Eta Ursae Majoris, three firsts were realized: the first product and birth of scientific research achievements in Eta Ursae Majoris 2025 laboratory. It is precisely because of the strong technical background of Chery Group that as a "leading generation" global product, Xingtu Eta Ursae Majoris can perfectly match the life and spiritual taste of the urban light and middle class.

With its advanced, luxurious and technologically perceptive design language of "Aesthetics of Light", Starway Eta Ursae Majoris won the 2022 IDA International Design Gold Award in the United States, becoming the first fuel SUV of a local brand in China to win this award. On the front face, the borderless middle net of Star Window is matched with X-type starship daytime running lights on both sides, which makes the front face very avant-garde. The car side design subverts the inherent impression of the traditional SUV. With the maximum width-height ratio of 1.149, the design of the cockpit sliding roof and the spoiler of the fighter tail, it has created a fighting atmosphere and dynamic style that is as shocking as a sports car. The design of Xinghe taillight contains mystery, and it has an intelligent light system that can rhythm with the music played in the car. Coupled with the design of the star ring welcome lamp blanket with a full sense of ceremony, it creates a sense of honor and ceremony when getting on and off.

The length, width and height of the new car are 4781 mm *1920 mm *1671mm respectively, and the wheelbase is 2815mm. The size of the leapfrog body gives all the staff a wide and comfortable seating space. In a spacious space, the NAPPA leather interstellar travel seat has a delicate texture and comfortable sitting feeling comparable to that of a high-end sofa. The front seat integrates functions such as ventilation/heating, electrically adjustable leg rest, headrest sound, etc., and the co-driver position is additionally provided with an electric foot rest and five modes of back pneumatic massage. The electric stepless adjustable backrest angle of 7 and independent fresh air system make every occupant find the most comfortable place to belong.

As the first model of "Lion Eco-2023", Starway Eta Ursae Majoris is an example of its peers in four dimensions: architecture, hardware, audio-visual and intelligent driving. With the support of Qualcomm Snapdragon 8155 smart chip+Xiongshi Zhiyun 5.0 gold combination, Starway Eta Ursae Majoris can easily realize operations such as quick start of the vehicle in 3 seconds, identification in 2 seconds, and continuous processing of more than 20 instructions in 30 seconds, and its ultra-fast computing and processing ability eliminates waiting. 24.6-inch curved screen design, brand-new HMI 5.0 UI visual interaction, super ID and Xunfei voice engine and other configurations bring more caring. The 50-inch imaging AR-HUD function further enhances the user’s driving experience. In terms of intelligent driving configuration, the new car will also be equipped with high-heat functions such as AVP autonomous parking service and NOC high-speed pilot intelligent driving.

The new flying fish super-sensing chassis with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and other advanced functions as the core will bring the new car a "flying fish"-like free leap and elegant sliding posture in all road conditions and all-scene environment, and at the same time achieve the ultimate balance of comfort, control and safety in dynamic performance. The new car is equipped with a high-efficiency power system with a 2.0TGDI turbocharged engine and a 7-speed wet dual-clutch gearbox. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce a super power output with a maximum power of 192kW and a maximum torque of 400N·m, and the fuel consumption under WLTC condition is 7.5L/100km.

The safety protection capability of Xingtu Eta Ursae Majoris is also very eye-catching. The new car is built according to the global N-CAP five-star safety standard, equipped with 32 ADAS driving assistance functions, and the car body adopts the new cage-type energy-absorbing space capsule technology, accounting for 85% of the ultra-high-strength steel of the whole car, which can withstand the compression of the 10-ton car body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.

It is worth mentioning that the Star Road Eta Ursae Majoris, which is built with the highest five-star standard in the world, has been polished by three rigorous test standards: 1.37 million km+ ultra-long user simulation test, 260,000 km+ durability test and misuse test of 12 working conditions including pits, bumps, braking and squeezing in Eta Ursae Majoris Laboratory, and its reliability can be called the "king of volume" at the same level.

Born to the light, shining to the world, lighting up the next distance.

In 2022, in the extremely ups and downs of the market environment, Xingtu brand achieved a cumulative breakthrough of 100,000 users and a few independent high-end brands achieved positive growth. The annual sales volume increased by 37.6% year-on-year, demonstrating the promising "post-wave" potential and brand resilience. Standing at the starting point of the next 100,000 yuan, Starway Eta Ursae Majoris, a "star model", is bound to lead Starway to achieve brand breakthrough, user breakthrough and market breakthrough, lead Starway to a better future and contribute more brand added value to the global development of Chery Group.

In recent years, driven by policies, technology, market demand and capital, the process of automobile intelligence has been further accelerated, and autonomous driving technology has also ushered in a new stage of development. IDC’s "China Self-driving Vehicle Market Data Tracking Report" shows that in the first quarter of 2022, the penetration rate of L2-class self-driving cars in the passenger car market reached 23.2%, and L2-class ADAS is the core of the commercial landing of self-driving cars at this stage.　　

At present, overseas giants occupy a high market share. However, with the rapid increase of the penetration rate of ADAS, China automobile enterprises have a great opportunity to break the monopoly of overseas giants, and major automakers, suppliers, Internet companies and other enterprises have come to the end, hoping to compete for victory in the uncertain domestic market. Under the general trend of the rise of independent brands, with the advantages of localization, high cost performance, coordinated chassis control and timely service response, Lianchuang Automotive Electronic Intelligent Driving Team has grown steadily in a down-to-earth manner through cooperative development with OEMs such as SAIC, Jianghuai, Datong and Aichi, and polished the differentiated user experience to the extreme. The products cover all application scenarios of L1-L4+, and it has the ability to compete with the world’s first-class suppliers.

Figure 1 Lianchuang Automotive Electronic Intelligent Driving Product Roadmap

Consolidate the cornerstone and maintain the ingenuity.

The product solution of Lianchuang Zhijia ADAS is mainly a lightweight controller with medium and low computing power of 1V/1R1V/3R1V/5R1V.

Figure 2 Lianchuang Automotive Electronic Intelligent Driving Product Planning

The main challenge of developing this kind of products is how to achieve the ultimate performance with limited computing power and cost; And how to create differentiated functions and establish technical highs to reflect publicity and brand power. Lianchuang Zhijia ADAS products adopt international and domestic SOC differentiation dual schemes, which greatly meet the diversified needs of customers, and the modular design can flexibly adapt to the full range of L1-L2+ vehicle architectures.

From the realization of basic functions to continuous optimization, Lianchuang Zhijia team constantly solved various Corner case in the test, accumulated a total of more than 200,000 kilometers of road tests, and realized closed-loop solutions to many problems found in the road tests.

Figure 3 Lianchuang Automotive Electronics ADAS National Road Test Starts

Compared with the practice of "patching" a single problem by some enterprises, Lianchuang Zhijia starts from the root of the problem, thinks systematically, constantly upgrades the core algorithm framework and underlying architecture of each function, improves the performance of the real vehicle ADAS function under various complex working conditions, and calmly responds to various extreme scenarios. For example, multi-layer safety check is carried out on vehicles, sensor measurements and environmental signals to ensure the safety of vehicle functions when signals are abnormal, and the expected trajectory is generated by using structured road and traffic flow information to improve the robustness of lateral functions.

In order to solve the problems of large dead zone of EPS actuator, uncomfortable experience brought by high steering wheel speed in the dead zone, and braking stagnation and second start caused by abnormal drag of ESC actuator calipers, the intelligent driving team gave full play to the collaborative advantages of Lianchuang drive-by-wire chassis development team, introduced EPS lower control into intelligent driving upper control, and proposed a four-level closed-loop control algorithm, so that the lateral function can obtain a better control experience without demanding steering system. In order to optimize the driver’s comfort experience in cut-in scene, an adaptive adjustment strategy based on cut-in distance and time is proposed. In order to reduce the false triggering of AEB-related functions, the confidence level of AEB and FCW functions is judged in different scenarios by accessing the relevant security signals provided by the perception suppliers, thus improving the accuracy of AEB and FCW functions. There are countless similar technical optimizations. These measures have greatly improved the driving experience under the premise of ensuring safety, making safety and comfort a significant label for Lianchuang Intelligent Driving products. At the same time, the collaborative development and cooperation between the intelligent driving and the drive-by-wire chassis team in Lianchuang packaging scheme creates the effect of "1+1>2", providing customers with more safe and intelligent driving experiences.

Under the continuous optimization of Lianchuang Intelligent Driving Team, the performance of Lianchuang automotive electronic ADAS products is not inferior to that of Global Tier1. Among them, Lianchuang’s regulatory test results of AEB function of automotive electronics ranked first among various benchmark models, and reached a very low false trigger rate in daily public roads.　　　　　　　　　　　　　

Figure 4 Lianchuang Innovative Functional Features of Automotive Electronic Intelligent Driving

Customer first, continuous pursuit of Excellence

Lianchuang Zhijia team has successively cooperated with SAIC passenger cars, Jianghuai and Aichi to develop and fully realize the mass production of ADAS products. For all kinds of problems in the process of project cooperation, Lianchuang Zhijia team has given a joint creation plan, which has won unanimous praise from customers.

Lianchuang Zhijia is committed to meeting the differentiated needs of the OEM. For the parts not mentioned in the customer function specification at the initial stage of the project, Lianchuang Zhijia will focus on customer experience and continuously optimize and realize the high-quality subjective feeling of driving. Lianchuang Zhijia has an efficient project development process, which can realize the closed loop from requirements input to defects and rapid iteration of software development, ensuring the accurate realization of project nodes and high-quality delivery standards.

In order to solve the problem of tight time nodes in some projects, Lianchuang Zhijia also has corresponding special processes to achieve faster communication and ensure the achievement of node goals.

Steady and far-reaching, then promising

Lianchuang Zhijia is also laying out and planning the future while improving and maturing ADAS products. By recruiting talents, setting up relevant attack teams, and strengthening technical exchanges with peers, we will promote the independent development of functions such as AEB, full environment integration and DNP, and realize the iterative research and development of autopilot functions from L2 level to L3-L5 level in stages to meet the needs of customers and consumers. Lianchuang Zhijia is committed to creating independent products suitable for its own national conditions and breaking the monopoly of foreign giants. The goal is to realize the mass production of autonomous AEB, all-environment integration and interactive lane change by the end of this year, and complete the mass production of DNP by the middle of next year.

Lianchuang Zhijia is based in China, facing the world, working closely with domestic mainstream car companies and actively participating in global competition. Bring safer and more comfortable driving experience to consumers and provide better products and value-added services to the main engine factory. In the starry sea of intelligent driving, Lianchuang Intelligent Driving Team will continue to move in the right direction, be steady and far-reaching, and then be promising. At the same time, Lianchuang Zhijia will also provide a bigger development platform and attract more like-minded talents who are dedicated to the industry and serve the country!

Fast Technology reported on April 18th that Lei Jun, the chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun said in the live broadcast,Xiaomi Automobile will participate in the 2024 Beijing Auto Show, and all body colors (9 in total) will be displayed at the auto show.

It is reported that Xiaomi SU7 offers three free color schemes-Gulf Blue, Elegant Grey and Olive Green, and the other six color schemes cost 7,000 yuan more-Lava Orange, Meteor Blue, Xiaguang Purple, Cambrian Rock Grey, Pearl White and Diamond Black.

The interior of Xiaomi SU7 offers four color schemes, namely Galaxy Grey, Twilight Red, Foggy Purple and Obsidian Black, all inspired by nature.

For Xiaomi SU7, three colors are free, and six colors need to be paid for. Xiaomi Auto officially explained:

After the technical conference on December 28 last year, everyone gave very good feedback on Gulf Blue, Olive Green and Elegant Grey, so although the cost of these three colors is also very high, Xiaomi decided to give them to everyone for free.

As for the black and white car paints, you have to add money. Xiaomi Automobile said that they are not ordinary black and white.

Xiaomi Automobile adds pearl powder to pearl white and metal powder to diamond black.Let the most common black and white also present a texture far higher than the industry level.

In addition, the paint surface and technology of Xiaomi SU7 body are very elegant, and the feeling is completely different under different light and shadow, which is why Xiaomi SU7 real car looks better than photos.

1905 movie network news The film directed by, starring, and starring is being shown. Yesterday, the national roadshow "Hot Search" and "Sound All the Way" came to Chengdu. Director Xin Yukun, actors Song Yang and Justin came to the roadshow to communicate with the audience after the show. The audience said that "the film shows the cross-section of the whole fermentation process of the hot search event to everyone", and fans with directors praised that "the director still brought us different shocks after years of violation".

In the film, the reversal of public opinion is closely linked, and the audience said that when watching it, "the heart is ups and downs, and the first half is very painful. Finally, it is very enjoyable to see Chen Miao’s comeback, and it is also a great surprise." There is also an audience who bluntly said that "Peng Yue is so bad that he was so angry that he wanted to rush to hit him". At the roadshow, the audience enthusiastically taught Justin Sichuan dialect "Angry at Peng Yue", and the atmosphere was very happy.

Empathy! The audience praised the social significance of the film.　

News students are deeply touched "will stick to the original heart of news"

High-flow social events, various reversals of public opinion, and the contest between good and evil behind the push … The film moved the hot spots behind the stage, making the audience sigh that "the film touched on social topics such as cyber violence, sexual assault, and public opinion reversal, which is of great social significance and deserves to be seen by more people". The director said that the hot spots in the network change very quickly. "The movie has the opportunity for everyone to sit down and slowly see behind an event." At the scene of the road show, some viewers said that the reality of public opinion presented in the film made them feel the same, and they were threatened by their voices. "So I know more about how much harm a vicious word can do to a person and how much courage it takes to make a small voice."

After watching the movie, a news professional audience said that "the film’s presentation of hot events is very real, and the DNA of learning news has moved." The director said frankly: "The film has the responsibility of recording the times. In the period when the media is very prosperous, the complexity of online public opinion and the power of different classes under the background of the times are necessary to be recorded by the film." The audience also mentioned that Chen Miao’s adherence to the ideal of news in the process of speaking for the weak made him very touched, saying that "I will also adhere to the original heart of news." Song Yang said: "Everyone has a wonderful Chen in his heart, which leads us to speak out bravely at an appropriate time."

Female mutual help is figurative, presenting girlfriends, and the audience is moved to tears.

Lawyers, audience, two movies, calling on everyone to speak bravely.

At the roadshow, girlfriends watched the movie together, indicating that they were moved by the power of women’s mutual help in the movie. When they saw that justice was done, they "shed tears with excitement" and lamented that "the power of girls help girls is really concrete. It is a matter of special courage to stand up and help people who are being hurt". Some viewers said that they were deeply impressed by the lyrics of the ending song Byakki Smoker, which reflected the difficulties faced by many women. The director said frankly that he hoped to "record the distinctive power of women’s mutual assistance in this era and the plight of different classes in their depths" through the film.

There is also a lawyer audience at the scene who said that he has already brushed the film twice, and he was deeply touched. "The current network environment is very complicated, and public opinion supervision is very important, but there must be no public opinion trial, which may make the parties face social death on the Internet first." As a legal practitioner, I will try my best to ensure that every case is echoed in fairness and justice. Song Yang said: "The network can make a sound. I hope that everyone can make a sound when they are hurt, and gather into a fire to overthrow all evil forces."

The film "Hot Search" is showing.

　　Shen Fangfang never imagined that she only wanted to find a gym to swim, but was forced to stay in the store by three personal trainers (hereinafter referred to as "private tutors") on the grounds of helping to buy 36 private lessons to complete her performance until the whole department store closed down. The private tutor even told her that if she didn’t have enough money with her, she could go home with her to get money to buy classes.

　　It has been a while, but in retrospect, she still has a lingering fear. It was one night in September 2019, when the gym was closed and most shops in its shopping mall were closed. The building is empty, but three private tutors have been around to prevent her from leaving. There was only one thought in her mind at that time — — Get out of here.

　　Three private tutors never let go when they saw her, suggesting that when signing the contract, the sales staff had copied the members’ ID cards and knew the home addresses of all members. Smelling the threat, considering that there are elderly parents at home, Shen Fangfang is unwilling to entangle any more.

　　"I just got my salary in August, but it was still not enough. I took some money from my savings before I made up the class fee." After Shen Fangfang paid the class fee and went through the relevant formalities, it was already 22: 40, and she was allowed to leave the mall.

　　Three private tutors wrote a letter of guarantee to her that night: "This month is the promotion month, and we will decide on the happy life behind. Please ask Ms. Shen Fangfang to help us again." And three people also promised that this is "the last time for Ms. Shen Fangfang to buy 12 classes each, and she will not be allowed to buy again in the future."

　　However, as if she had opened Pandora’s box, Shen Fangfang would continue to be promoted by private teachers in various ways every month.

　　Qi Chen, who has suffered losses in this respect, said: "We must not easily believe the verbal promises of some private education."

　　Qi Chen bought a private training course at another large chain gym in Shanghai. At first, she had a good relationship with the private tutor. She often bought some food and drinks together and got along like friends.

　　"That day, (private education) asked me to help them with their performance and bought 36 classes." Qi Chen said that at that time, there were 10 lessons left in her private education, but because she usually got along well with private education, Qi Chen was embarrassed to refuse the request of "friends" and paid the money.

　　"I also said at that time that I didn’t go very often, and I might not finish (so many courses) at once, but they didn’t say that there was a deadline for this course at all, so they kept saying ‘ No problem ’ ‘ No problem ’ 。” Qi Chen said.

　　Later, due to physical reasons, Qi Chen couldn’t go to exercise for a period of time. When she returned to the gym after recovering, she was told that the courses in her account had been frozen due to the expiration date. If she needed to activate them, she should buy the same class hours as the frozen courses at a ratio of 1: 1.

　　Qi Chen thought it was forced consumption in disguised form, and rejected the course activation scheme. She also learned from other members that even if the course was activated, the validity period was very short.

　　Pang Jing, who graduated from Beijing Sport University and majored in physical education, once worked part-time in the gym. He said that most of the personal education in the gym on the market has sales tasks, and consumers need to be cautious when selling classes.

　　Preliminary Rights Protection of "detour"

　　Yu Lin, who works in Shanghai, joined a large chain gym last year. At that time, the sales consultant told her that there was a special offer for new guests, and 12 private lessons were only 2400 yuan. Yu Lin felt that the discount was very strong and bought it directly.

　　However, after that, three consecutive appointments were delayed by the coach for various reasons. Yu Lin offered a refund, and the coach told her to go to the director, but she still didn’t return it.

　　Because Yu Lin didn’t attend the whole course very much, after consultation between the two sides, the original plan of the gym for Yu Lin was to deduct her 20% handling fee, and the refund would be received after half a year. Yu Lin rejected the plan and asked for only 5% deduction. The gym promised her to apply to the head office.

　　After more than a month, Yu Lin got the reply that the head office did not agree to the proposal of deducting 5%. "After that, we sent any news, he didn’t reply and completely lost contact." Yu Lin said.

　　Because the negotiation failed, Yu Lin decided to file a complaint with 12315. The feedback result of 12315 is, "This dispute is handled by the cultural inspection department, and our department terminates the mediation. It is suggested to report this situation to the cultural inspection department through 12318 or 12345." The staff of the Sports Bureau who was transferred by 12315 told Yu Lin that there were many similar cases. Usually, the gym would refund the customers, but it took a long time, and the epidemic situation made Yu Lin wait patiently.

　　"Like a tug-of-war, it lasted for about three months. Finally, they suggested that I take judicial channels." Yu Lin said. Qi Chen also called 12315 and the Shanghai Mayor’s Hotline 12345, but did not make much progress. In the end, he also chose to take judicial channels to protect his rights.

　　Take the case to court to recover the prepaid tuition.

　　On December 3, 2019, Qi Chen filed a case online and sent relevant materials to the People’s Court of Pudong New Area the next day. On March 4, 2020, the court accepted the case; On April 8, the court opened.

　　Qi Chen said that because he didn’t read the course contract carefully before, it did mention that the private education course has a valid period. If it is not finished within the valid period, the course will be frozen. Therefore, in the pre-trial mediation, the gym used this as a basis to show that it did not violate the contract, but the customer did not read the contract carefully.

　　The gym also said that Qi Chen could be dismissed from the class, but since she had already resold her fitness card to others at that time, she was no longer a member of this store. If she wanted to continue taking these dismissed classes, it would mean that she had to spend a sum of money to get her membership card back, and it was still her own loss. Finally, the plan after discussion between the two parties is that Qi Chen can resell the private lessons to other members of the store, and the expenses from resale will be owned by her.

　　"At that time, it was still during the epidemic and could not be sold at all." Qi Chen said that after a month or so, the court staff inquired about the resale progress, and when they learned that resale was difficult, they offered to help her coordinate with the gym again. In the end, the gym promised to refund about 40% of Chen Qiyuan’s course.

　　"After this incident, I will read all documents such as agreements and contracts that require my signature very carefully." Qi Chen said.

　　On the other hand, after Yu Lin failed to help 12315, he found the gym store on a review App, wrote his own experience and gave a bad review. Not long after, some netizens contacted her and shared their similar experiences. One of them was Shen Fangfang, and Shen Fangfang also suggested that Yu Lin directly take judicial channels to protect rights.

　　Shen Fangfang said that many people who have suffered from boredom in the gym choose to endure this tone, mostly because the amount involved is around several thousand yuan, and they are in an embarrassing situation.

　　Say "not much" because if you want to go to court, taking into account the lawyer’s fees, time costs, etc., and many consumers just took the purpose of fitness at first, did not pay attention to the deposit of cards, or read the contract carefully, and combined various factors, the lawsuit may not be worth the loss; Say "a lot" because most people who go to the gym to spend money are young people, office workers or college students who have just worked, and this amount is indeed a big sum for them.

　　In view of this "no more, no less" situation, Shen Fangfang, who has made up her mind to carry out judicial rights protection, continues to purchase courses according to the requirements of private education and sales every month, and also saves related chats, payment records and contracts one by one.

　　On April 24, 2020, Shen Fangfang v Shanghai Keyi Fitness returned the advance payment, which was heard in the Xuhui District People’s Court of Shanghai. On May 13th, Xuhui District People’s Court issued a judgment, ruling that Shen Fangfang could cancel the membership contract and private education course (supplementary agreement) with this company; The defendant company will refund Shen Fangfang RMB 112,950 within 10 days from the effective date of the judgment.

　　There are very few defenders like Shen Fangfang who can basically get back the full amount of compensation. Most of them are young people like Qi Chen and Yu Lin, who choose to mediate before the court and get back the money after deducting the handling fee.

　　Yu Lin said that on the day of pre-trial mediation, the operation manager of the gym told her that if she was willing to accept a 5% deduction, she could get a refund immediately. If she asked for the full amount, she would have to discuss with the company. In addition, the manager also pointed out that Yulin complained that the course was cancelled twice. One time, he made an oral appointment on the day of buying the course, and there was no record. If the court opened, he would use this as evidence, only missing the customer’s class once.

　　"He also said that the private tutor who gave me classes at that time had left his post and changed his WeChat avatar. If I really handed this evidence to the court, he could apply for this evidence to be ineffective." Yu Lin told the reporter that the mediator also analyzed for her. If she continues to take legal channels, he (the operation manager) will delay the trial time because of the evidence, and the time can’t afford it. It is recommended to accept a deduction of 5% handling fee.

　　Where will the industry go after "barbaric growth"

　　Pang Jing said that in the past few years, the gym market has been mixed, from initial germination to barbaric growth. Due to the imperfect industry standards and regulatory regulations, many opportunists seek improper benefits by exploiting loopholes in laws and regulations. "These individual behaviors may eventually require the entire industry to pay for it." Pang Jing said that this is the worry of him and some colleagues.

　　"I also know some serious and responsible coaches in the gym." Pang Jing said, "Although some of them may not have high academic qualifications, they love this industry very much." Pang Jing pointed out that these coaches have continuously improved their professional quality through personal efforts and accumulated rich teaching experience. It is unfair to blame the whole group only for individual phenomena. In addition, some experienced and qualified fitness instructors will also start their own businesses and set up private training studios.

　　Cao Meina, from Chengdu, exercised in the private education studio for about a year and lost 30 kilograms. She was very satisfied with this effect. She said that she prefers to have a professional coach with her, so that the exercise is more targeted and at the same time she can supervise herself. If she doesn’t take private lessons, she seldom goes to the gym to exercise alone. However, because the class fees of these studios are also paid in advance, Cao Meina suggested that it is safer for exercisers to buy a small number of courses at first.

　　Pang Jing also mentioned that online and offline fitness brands such as "Super Orangutan" and "Music Carving Movement" developed in recent years are favored by consumers. The advantages of this kind of brand are that it charges a single time, the exercise cost is low, and consumers can freely choose the group exercise courses and exercise time.

　　Some time ago, Beijing and Shanghai successively issued the policy of "7-day cooling-off period for gym cards". Pang Jing believes that this is a signal that the regulatory authorities pay more attention to the fitness industry. He believes that after the barbaric growth, the fitness industry will make waves, the inferior institutions will eventually be eliminated, and the quality service providers will get better and better. The development of new formats allows consumers to have diversified choices. After the market forms healthy competition, it will in turn promote consumers to know more about this industry and will not be deceived as easily as when they first came into contact.

　　(At the request of the interviewee, Qi Chen, Yu Lin, Pang Jing and Cao Meina are pseudonyms.)

　　Zhongqingbao Zhongqingwang Trainee Reporter Tian Hongwei Source: China Youth Daily