On April 18th, Lei Jun responded to the online time of wireless CarPlay function of Xiaomi SU7 in the live broadcast. He said that this function is expected to be pushed into the car through OTA in early May.

In addition, Lei Jun also requires the team to push OTA upgrade to users at least once a month, and plans to promote NOA to the whole country by the end of May, and NOA to all regions in August.

At present, the iPad car control function has been launched, just download the "Xiaomi Auto Development Screen" APP to use it. After connecting the hot spots of the car, you can enjoy the original car-like experience such as seat air conditioning adjustment, multimedia adjustment and audio-visual entertainment.

Lei Jun previously said that Xiaomi SU7 will be the best choice for Apple to buy smart electric vehicles. He said that the car supports protocols such as wireless CarPlay and AirPlay, which can realize deep driver interconnection.

It was only one day after the news of "Asking the M5 Smart Driving Edition to Ride BYD Dolphin". On November 14th, another video of an accident with the M5 was circulated on the Internet.

According to the image of the vehicle driving recorder circulated on the Internet, at about 9: 29 am on November 14th, an M5 car was driving normally on the two-way four-lane pavement on the left, with a speed of about 60-80 km/h.. A minute later, at 9: 30, a construction vehicle suddenly appeared in front of the road, and a truck suspected of asphalt was towed, but no warning signs were set in front of the construction vehicle.I saw the video car directly hit the trailer.

It can be seen from the live pictures circulated on the Internet that the two airbags in front of the M5 all popped up, and the engine compartment was seriously damaged. However, no obvious deformation was found in the A-pillar. According to the netizen who broke the news, the driver opened "assisted driving" and "Huawei directly towed the car away" after the accident.

Is it the fault of Huawei’s wisdom?

one

Ask M5, intelligent driver or mentally retarded?

As of press time, Weibo, the official of AITO Auto, has not made any response to this matter.

In response to this accident, netizens are also "noisy".

The questioning netizens think:

Why didn’t AEB work at that time?

Didn’t you say you were far ahead?

Didn’t Yu Dazui say that "it’s hard to hit if you want to"?

Q: The M5 driver’s assistance was turned on, but it still failed to recognize the obstacles ahead, and it was badly hit. So do you still believe in the NB boasting of car companies?

On the other side, netizens think:

"Look at the picture and you will know that this is not a smart version, and there is no lidar."

This is the "Bosch", which belongs to the retarded version.

It’s two different things that it’s difficult to crash and it’s impossible to crash, and this is the old M5, which has no intelligent driving ability at all.

However, according to the blogger "New Car Tribe" on the afternoon of 15th, it was revealed that:AITO automobile has paid attention to this matter.The vehicle is 22 models of M5 EV.Before the collision, the vehicle turned on the auxiliary driving, and the early warning and AEB were triggered normally, which minimized the impact caused by the collision and did not cause personal injury.

According to this response, the accident vehicle is a standard version, not equipped with lidar, not a smart driving version.According to netizens, this car may use Bosch’s "ACC adaptive cruise control system".

According to the data, the function of ACC system is developed on the basis of the traditional cruise control device. The difference is that cruise control can only limit the speed, and the steering wheel and brakes need to be controlled by the driver, while ACC can better help the driver coordinate the steering wheel and brakes.Using ACC can free the driver’s feet to a certain extent, but his hands can’t leave the steering wheel.

Judging from the video of this accident, the driver has no obvious "takeover action", and there is no obvious "braking action".

No wonder some netizens questioned that this is "opening the mentally retarded version as a smart driving version"?

Coincidentally, on November 13th, a collision accident involving the M5 version riding on BYD Dolphin caused widespread concern. At the Liaobu User Center in Dongguan, a test drive of Huawei’s M5 Smart Driving Edition suddenly accelerated when reversing, then quickly hit the BYD dolphin in the rear and finally "rode" on the dolphin.

On the evening of November 13th, Yu Chengdong made an emergency response: the customer mistakenly stepped on the accelerator as a brake when reversing, resulting in hitting the rear car. Regarding the non-intervention of AEB function, Yu Chengdong said that after communicating with the ADS team and quality, the vehicle backward emergency braking did not recognize the stationary vehicle, and it was clearly marked in the manual.Therefore, the cause of the accident is that the customer mistakenly stepped on the wrong accelerator pedal.

The accident was also wrongly rated by netizens as a "win-win", BYD has "hard strength against truth" and the world is "all-round crushing".

2

Why are there many questions about "smart driving"?

There have been two accidents in succession. From the comments of netizens, it can be found that some consumers have begun to question "smart driving".

For example, when Dongguan Liaobu reversed its car, many users will immediately think of the sentence that Yu Chengdong once mentioned-"It’s hard to hit it". In fact, this is for the new M7. At that time, Huawei released the "omni-directional anti-collision system", which can identify all obstacles in the rear and take the initiative to stop.At that time, Yu Chengdong even shouted the words "It’s hard to reverse and hit".

However, users only remember that "it’s hard to hit" and don’t deeply understand its limitations.

It is reported that the "omni-directional anti-collision system" supported by Huawei ADS 2.0 is not "omnipotent" and has many limitations. For example, the backward emergency braking of the vehicle does not recognize the stationary vehicle; For example, the driver is stepping on the accelerator pedal, brake pedal or turning the steering wheel sharply; There is a large vehicle behind the vehicle, which blocks the detection area of the radar or camera of the vehicle.

For example, the test drive accident of Dongguan Wenjie M5 Zhijia Edition does not belong to the scene contained in "It is difficult to hit it". In addition, many netizens don’t know that the 22 models of M5EV only have adaptive cruise function.

Huawei’s advanced intelligent assisted driving system "Huawei ADS 2.0" was released on April 16th this year. The first model is AITO Wenjie M5 Smart Driving Edition. After the actual measurement of many media, this system has indeed improved a lot, "comparable to the old driver." Then, on September 12th, M7 was launched, the average price was lowered by 38,000, and there was a smart driving version, which only ignited the enthusiasm of consumers.On October 6th, the circle of friends in Yu Chengdong announced that the number of new M7s would exceed 50,000, and said with emotion, "It’s not easy to come back to life!"

As the manufacturer of M5 and M7, the share price of Cyrus has also achieved a "shocking reversal". Since the bottom in June, the share price has risen as high as 280%. The increase is also "far ahead" among all automakers.

Therefore, at present, some consumers have too high "expectations" for Huawei’s smart driving, and once something goes wrong, they will have doubts. In practice, some drivers rely too much on assisted driving.

three

Intelligent driving is more prone to accidents?

L2+ is more prone to accidents?

A few days ago, at the 2023 China Automobile Software Conference hosted by China Automobile Industry Association, Zhu Xichan, a professor at Tongji University Automobile College, publicly said: What we think of as the ADAS function with low technical level is safe, because no one regards it as autonomous driving.On the contrary, L2+ intelligent driving is easier for consumers to relax their vigilance. They may be distracted, play with their mobile phones or even lie down to sleep. It is this L2+ stage of "one bottle is dissatisfied and half a bottle is swaying" that is more prone to accidents.

Take "Huawei ADS 2.0" as an example. Even though it claims to be infinitely close to L3, its essence is L2. The core feature of L2 is to release hands and feet, but not eyes.

L2 driver assistance represents an advanced driver assistance system, which gives the vehicle the ability to automatically perform acceleration, deceleration and steering operations. howeverCompared with fully automatic driving technology, L2 still needs the real-time driver.Ability to monitor and prepare to take over vehicles.

Take the crash on 14th as an example. According to L2′ s operation specification, the driver should be able to see the engineering work vehicle stopped in front and take over the vehicle in time, such as stepping on the brakes. Of course, it may be illegal for the engineering vehicle in the video not to put warning signs in the coming direction.

Judging from the current law, if an accident is caused by using the driver assistance function, the driver is still the subject to bear the responsibility.

Take the Regulations on the Administration of Intelligent Networked Vehicles in Shenzhen Special Economic Zone as an example, which stipulates: "If an intelligent networked vehicle equipped with a driver commits a traffic violation, the traffic management department of the public security organ shall punish the driver according to law; If a traffic accident occurs and one party of the intelligent networked vehicle is responsible, the driver of the vehicle shall bear the corresponding liability for damages; If a traffic accident is caused by the quality defect of the intelligent networked car, the driver can recover from the manufacturer and seller of the intelligent networked car after assuming the liability for damages according to law. "

Zhu Xichan said that L2+ intelligent driving is between L2 and L3, and the boundary is often blurred. Enterprises are only willing to bear the product responsibility of "assisted driving", but radical consumers may regard L2+ intelligent driving as L3.

Therefore, at this stage, all assisted driving and intelligent driving need the driver’s full attention to be ready to take over the car at any time. Excessive reliance on technology, on the one hand, improves the probability of accidents, and on the other hand, bears the main responsibility for accidents.

Finally, Zhu Xichan suggested that the certification of L3 high-grade autopilot needs to be promoted rapidly to solve the safety problem.

　　Last Saturday night,SubordinateThe brand launched a pure electric SUV called "New Lantu FREE". Originally, this was just an ordinary new car replacement, but when the brandAfter the car is released, 25,000 yuan can be added for optional installation.After the news of NOA intelligent driving system, it immediately triggered the industry’s response from L4 level.Attention to the competition of L2+ advanced intelligent driving.

　　2023 is called "the first year of NOA smart driving in cities", and many institutions are optimistic about the outbreak and popularization of high-level smart driving in the second half of the year. For a long time in the past, only a few car companies, such as Tucki, were pushing the NOA market in the city. Nowadays, Huawei, and other powerful Internet giants have sprung up everywhere, quickly staking out the land with the attitude of "suppliers", successfully binding a number of car companies to realize the mass production of NOA, and making the market competition more and more fierce.

　　Entering the "L2+" market, Baidu’s "dimensionality reduction" is against Huawei.

　　The reporter noticed that the "New Lantu FREE", which was launched in mid-August, is the first new car in the mass production of NOA in Baidu City. It is officially called "Baidu Apollo Highway Driving Pro integrated product". Before this, the pace of Huawei’s intelligent driving will be faster. After the release of HUAWEI ADS 2.0 (Huawei’s advanced intelligent driving system), BAIC’s Extreme Fox Alpha S HI version, Changan’s Aouita 11 and Wenjie M5 have landed, and there will be more than ten new cars such as high-end cars cooperating with Chery in the future. According to the information released by Baidu at present, in addition to the blue map of Dongfeng, the planned Jidu car and the extreme cooperation with Geely are still on the road.

　　In the field of intelligent driving with "NOA in the city" as the symbol, Baidu and Huawei finally have a battle, which has been traced before this year’s Shanghai Auto Show. On the same day of April 16th, Baidu and Huawei held their own smart car business conferences, revealing each other’s progress in NOA and other smart driving technologies. Yifu Chen, an expert on smart driving, pointed out that the smart driving car with Huawei technology is like a catfish, which has inspired the changes and progress of other smart driving systems or solution providers. At the same time, many enterprises are accelerating the shift from L4, which is difficult to make profits, to L2+, which is easier to land, and to the mass production of NOA. The reporter noticed that in the past two years, not only Baidu and Huawei, but also technology companies such as Tencent and Xiaoma Zhixing have re-recognized the future commercial profit model of intelligent driving. After Baidu’s smart car business was adjusted from L4 route to L2 this year, the new car was released in August, which means that Baidu officially opened a confrontation with Huawei at L2+ smart car track.

　　The industry believes that behind Baidu’s active "dimensionality reduction" is an important decision to realize the realization of autonomous driving technology. According to CIC’s forecast, the scale of China’s autonomous driving market will increase from 2.3 billion yuan to nearly 400 billion yuan from 2019 to 2025, with a compound annual growth rate of 136%. "By 2026, the market penetration rate of L2+ advanced intelligent driving system vehicles equipped with memory parking, high-speed navigation and urban navigation will exceed 15%, and the industry will usher in an intelligent crossing period. By then, the outbreak of the high-end intelligent driving market will trigger a new round of reshuffle in the automobile industry, and the next three years will become a key window period. Whoever can take the lead in providing consumers with a safe and secure intelligent driving experience with a real sense of acquisition may gain the first opportunity in the intelligent competition in the second half. " Chu Ruisong, vice president of Baidu Group and general manager of the smart car business unit, said earlier.

　　Who can grab more "smart driving" cakes?

　　In terms of development mode and technical route, Baidu and Huawei have a lot in common. Who has a better chance to grab more cooperation orders? Song Yachen, a technical engineer who once participated in the research and development of autonomous driving in the new forces and now moved to a joint venture car company, said that the white-hot NOA in the city was forced by the general situation, and it was the right choice for Baidu to weaken L4 R&D and concentrate on L2+. However, he pointed out, "Huawei’s autonomous driving team is reported to have reached the scale of 3,000 to 4,000 people, and the manufacturers that cooperate with it are more obedient, which makes Huawei’s dominance high, and the progress of promoting the profitability of NOA mass production in cities will be faster. Relatively speaking, Baidu’s autonomous driving team started late in L2+, and its expansion is not as strong as Huawei’s, so personally, Baidu will not catch up with Huawei in the short term. "

　　In addition, the big cake of L2+ high-level intelligent driving is welcoming many players, which makes it difficult for Baidu to snatch more car enterprise partners from Huawei. The reporter noticed that in addition to Baidu and Huawei, a number of intelligent driving suppliers have accelerated the implementation of the "parking and parking integration" scheme for NOA functions in cities. This year, Xiaoma Zhixing will mass-produce high-speed and urban parking and parking integrated assisted driving schemes; Youjia Innovation has released a high-level intelligent driving solution supporting high-speed NOA, and will realize NOA function in urban areas through OTA. In terms of mainstream manufacturers, it has also been planned to land NOA functions in related cities this year. For example, Tucki plans to open the city NGP to about 50 cities in the second half of 2023 and land in 200 cities in 2024; Huawei plans to cover the city NCA to 45 cities in the fourth quarter of 2023, ideal andAll push the city NOA internal test. In addition, Internet giants such as Tencent and Ali also have relevant technical reserves, and are involved in the research and development of car companies’ smart driving through different cooperation modes.

　　Yifu Chen pointed out that in the future, whether Huawei and Baidu can compete for market share in smart driving depends on whether they can win a bigger "sinking market". According to the data of the Passenger Car Association, at present, about 100,000-200,000 vehicles account for more than 50% of the passenger car market in China, which is the car purchase price chosen by most consumers. Insiders pointed out that in order to enter the mid-range car market at this price, enterprises need to cross the three mountains of "cost", "mass production" and "full stack self-research". Judging from the current cooperation lineup, both Huawei and Baidu have chosen the "from high-end to mid-range models" style of play. First, the system will be put to the ground through cooperative car companies with large sales volume, and the recognition of consumers and the market will be sought. The next step is to enter the popularization stage of large-scale mid-range models. According to incomplete statistics, there are 26 intelligent driving suppliers in China who have launched the product scheme of "integrated parking and transportation".

　　Institutional prediction: L2+ advanced intelligence drives to accelerate industrial reshuffle

　　Relevant institutions continue to be optimistic about L2+ autopilot landing.issueIt is said that 2023 is the first year of urban NOA, and it is expected that the urban NOA will be released on a large scale in the second half of this year, catalyzing the smart driving market. The analysis also pointed out that the scene of L2+ high-order intelligent driving with "integrated parking and parking" is gradually switching from high speed to cities, and the autonomous driving industry will gradually transition from configuration competition to demand-led. It is reported that NOA, a city that many car companies are striving to build, is known as the last piece of the puzzle of "integrating parking and parking (integrating intelligent auxiliary systems such as memory parking, high-speed navigation and urban navigation)".

　　The report also pointed out that the continuous introduction of industrial support policies and the batch landing of NOA functions in cities will enhance the available range and user experience of intelligent driving functions, promote consumers to choose advanced NOA configurations, and drive high-computing intelligent driving domain controllers supporting NOA functions in cities, andMarket space has improved. It is recommended to pay attention to the core suppliers of the smart driving industry.

　　Policy support, high-level wisdom, landing

　　The reporter noticed that L2+ high-level intelligent assistant system, which has more landing conditions than L4-level automatic driving, is welcoming the policy of landing. Since the beginning of the year, policies related to autonomous driving and consultation documents have been continuously released. On July 26, the countryThe Guide to the Construction of Industry Standard System (Intelligent Networked Vehicle) (2023 Edition) was officially released, which clarified that from the first stage to 2025, the system will form an intelligent networked vehicle standard system that can support the general functions of combined driving assistance and automatic driving. Previously, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said at the the State Council policy briefing held on June 21 that the pilot of intelligent networked car access and road traffic would be launched, and the demonstration application of "car-Lu Yun integration" at the city level would be organized to support the commercial application of conditional autopilot (L3 level) and higher-level autopilot functions.

　　He also revealed that in 2022, the new car penetration rate of L2-class passenger cars with combined assisted driving function reached 34.5%.

　　Zhang Kai, Chairman of Millimeter Zhixing, judged that from 2023, intelligent driving products will enter a period of rapid growth, and there will be three trends: "First, urban navigation-assisted driving products will focus on mass production and delivery in 2023. Second, the front-loading market with integrated parking and transportation ushered in the peak of mass production. Third, the commercialization of automatic distribution of terminal logistics forms a closed loop. "

Source: People’s Daily Online-Viewpoint Channel Original Draft

On November 17th, in the second round of the 2022 Chinese Football Association Cup, the Chinese champion team Jingchuan Wenhui eliminated the Chinese Super League team Beijing Guoan 7:5 in a penalty shootout and advanced to the top 16. This game surprised many people. Losing to a semi-professional team as a traditional strong team in the Super League may be caused by various reasons, but it also made many people know more about the current situation of football in China and look forward to the development of grass-roots football.

The FA Cup is an independent knockout cup outside the football league in China, and it is also the only opportunity for low-level teams and high-level teams to compete together. Jingchuan Wenhui eliminated Beijing Guoan from penalty. Although there were accidental factors, from the process of 2:2 draw in regular time, the strength of the two teams was close, and Jingchuan Wenhui team even got the upper hand slightly. Two goals were remarkable. The players on the field were thunderous, calm and confident, and had a degree of attack and defense. In a game in which the strength is very different and there is no suspense, the audience felt the long-lost charm of competitive football.

Aside from the mobilization, cohesion and team fighting capacity before the game, we can find details that are easily covered up by victory from the voice of the head of Jingchuan Wenhui after the game. Jingchuan Wenhui said that the main reason for winning the game was that the opponent was negligent and could not use foreign aid. He attributed the opponent’s defeat to accidental factors and external uncontrollable rules. Compared with the simple ceremony of "accepting and accepting", he was polite, modest and humble, which was quite the bearing and pattern of Chinese traditional culture. Brutalizing its physique, civilizing its spirit, an unexpected game, let us see the momentum and indomitable feelings of grassroots football.

Football is round. The competitive characteristics and rules of the game make football not only have the integrity, antagonism and appreciation shared by collective ball games, but also have the variability of technical and tactical coordination and the contingency of game results.

"The prime minister must start from the state department, and the fierce generals must be sent to the pawn." According to the results of post-match interviews and data disclosure, there are 152 players in Jingchuan Wenhui Football Club, more than 70 of whom are local doctors, policemen, teachers and other amateurs from all walks of life, and 40% of the players participating in the FA Cup are semi-professional players. Jingchuan Wenhui Club is integrated with Beihai Jichi Club, co-built and shared with Jingchuan County key amateur sports schools, and has a champion team, an U19 echelon, an U17 echelon and an amateur team, which reflects the effectiveness of Jingchuan County Football Association reform. The development of grass-roots football in Jingchuan presents a good trend, which is not only the component of football professionalization reform, but also supported by the three-level training network of competitive sports national system, and the association, sports school and club cooperate and form a joint force. The deepening reform and practice of county-level individual associations, the development of county-level football clubs and the modernization process of amateur sports schools are all key and difficult points in the construction of a strong sports country and the development of grass-roots sports organizations. For the government and an effective market, it may be the internal logic of the wonderful performance of this grassroots counterattack.

If the road is long, the line will come, but it is difficult and more brave. We expect the society to pay more attention and support to grass-roots football, and we expect that the sports lifestyle with football as the carrier can meet the needs of more people for a better life!

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

　micro interview　

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Radio and TV Review: Will this series of actions be continued and new works be released?

Wang Chunyang：As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

Wang Chunyang：“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.

From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy　Show classical beauty

Film stills

"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.

The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.

In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".

The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.

In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.

Beach+music　Full of love

Film stills

In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.

The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.

Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts　Heroic spirit burst into flames

Film stills

The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.

This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.

While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.

A pair of martial arts experts bring a full screen of youth. Do you love them?

Simple Cinderella　Gorgeous princess

Film stills

Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.

Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.

The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.

This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.

Be on the screen many times　Achieve the best work

Stills of the movie Jane Eyre

Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.

Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.

Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?

Program preview:

February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)