Twenty-four solar terms ｜ beginning of autumn： The heat is unbearable, and the autumn in the meteorological sense has not yet arrived.

2024年3月8日 | admin | C3
August 7th is the beginning of autumn in the 24 solar terms. Although the solar terms have the word "autumn", this year’s beginning of autumn has not brought the coolness of autumn. In most parts of the country, the high temperature is still scorching the earth. In the Yangtze River basin, Huaihe River basin and Yellow River basin controlled by subtropical high, the temperature can be called hot summer. The highest temperature in Shanghai will remain above 37 degrees in the coming week, and Nanjing, Wuhan and Chongqing, which are located inland, are pointing to 40 degrees.
"beginning of autumn is only an astronomical autumn, not a meteorological one." Cheng Peng, an assistant researcher at the Institute of Literature, Shanghai Academy of Social Sciences, said, "The fashion in beginning of autumn is in dog days, so it’s still a little hot. There is a folk saying that it is an autumn tiger. However, China has a vast territory. In many places in the north, it has been a little cold in the morning and evening after beginning of autumn, and most of the south is still in the heat. "
On August 6th, 2022, beginning of autumn is coming in Huai ‘an, Jiangsu, and the pomegranate trees in Lotus Park are covered with red fruits. Vision china diagram"It’s chilly in beginning of autumn early, and it’s hot in beginning of autumn late."The so-called "autumn in astronomical sense" was established by the ancients according to the observation of the law of the sun’s operation. The Almanac says, "The southwest dimension refers to beginning of autumn". When the Big Dipper refers to the southwest and the sun reaches 135 degrees, it is the time when the beginning of autumn solar term comes.
According to this astronomical standard, accurately speaking, this year’s beginning of autumn will officially arrive at 20: 29 on August 7th, Beijing time, which is already after dark.
"There is a proverb that says,’ It’s chilly in beginning of autumn in the morning, and it’s hot in beginning of autumn at night.’ This year in beginning of autumn, it’s after eight o’clock in the evening, so the summer heat will continue, and it will probably end before and after it comes out. Bi Xuling, director of the Folk Custom and Intangible Heritage Research Office of the Institute of Literature, Shanghai Academy of Social Sciences, has studied the 24 solar terms proverbs. She found that the ancient solar terms agricultural proverbs can still fit and predict the temperature, which is very scientific. "Because solar terms reflect the operation of the sun, the temperature is determined by the sun in the final analysis. After long-term observation, the ancients summed up this law, which proved to be very effective. If you analyze it with the knowledge of modern meteorology, you will find that the reasons are very complicated, such as the influence of subtropical high. "
The ancients called the hottest period of the year "dog days". "In fact, it is not hot after beginning of autumn, which is related to whether it is out." Bi Xuling mentioned that the time of "three volts" is also not fixed, ranging from 30 days to 40 days. "The initial and final volts are 10 days, and the time of two volts is not necessarily, sometimes 10 days, sometimes 20 days." The length of the second day depends on the date of the third Geng day after the summer solstice every year, and the third Geng day after the summer solstice falls into the sky. "So the solar terms are closely related to the dog days. By observing the weather of the solar terms in the dog days, the ancients summed up the law of predicting the length of the dog days." This year’s dog days will last for 40 days from July 16th to August 24th.
In fact, among the 24 solar terms, the solar term after beginning of autumn is the summer, and the summer, the light summer and the big summer are all solar terms representing high temperature. After the summer, the summer heat gradually subsided and the temperature began to fall.
What we usually call autumn is the autumn in the meteorological sense. There are strict meteorological standards: the average daily temperature is below 22℃ for five consecutive days, and the subsequent weather conditions are stable, then we will count the first day as autumn. By this standard, it will take time for the real autumn to come.
The ancient agricultural custom "basking in autumn" has entered the public’s field of vision.
Autumn is the harvest season, at the same time, the hot temperature has come to an end, and the customs in beginning of autumn are mostly around these two points.
"Corresponding to beginning of spring biting spring, beginning of autumn also has the custom of biting and gnawing autumn, which not only welcomes the arrival of autumn, but also has the effect of keeping healthy and preventing autumn dryness." Cheng Peng mentioned that beginning of autumn is the time limit for tasting some foods, and fruits and vegetables have a bumper harvest. People pay attention to "tasting autumn fresh".
In northern China, beginning of autumn’s "biting autumn" food is watermelon, commonly known as "biting melon". It is believed that eating watermelons in beginning of autumn can clear the gastrointestinal impurities in summer and avoid diarrhea in winter and next spring. This custom has a long history. In the Qing Dynasty, Zhang Tao’s "Tianjin Miscellanies Customs at the Age of Years" recorded: "When beginning of autumn eats melons, he bites autumn to avoid diarrhea."
Children are eating watermelon "gnawing autumn" to welcome the arrival of beginning of autumn. Vision china map corresponds to long summer, and beginning of autumn people also have the habit of weighing. If the weight is lighter than that of long summer, it is called "bitter summer". If you lose weight, you need to make up for it. Therefore, beginning of autumn has the custom of "sticking on autumn fat". In the northern region, beginning of autumn "sticks to autumn fat" to eat meat, while ordinary people eat stewed meat, while those who pay attention to it eat boiled meat, braised pork, jiaozi with minced meat, stewed chicken, stewed duck and so on.Fang Yun, a lecturer at the School of International Education of Shanghai University and a doctor of folklore, mentioned a beginning of autumn custom of "basking in the autumn" that has entered the public’s field of vision in recent years.
"Sunbathing in autumn is a typical agricultural custom phenomenon in beginning of autumn with strong regional characteristics. Villagers living in mountainous areas such as Jiangxi, Anhui, Hunan, Guangxi, etc., because of the complex terrain, there are very few flat areas in the village, so they have to use the roofs in front of the house and behind their own windowsills to rack and hang crops, which has evolved into a traditional agricultural custom phenomenon over time. "
Sunbathing in autumn in Wuyuan, Shangrao, Jiangxi. Vision china map is different from many disappearing solar terms customs. "Sunbathing in autumn" was only a common agricultural custom phenomenon in ancient times, but in recent years, the agricultural custom scene of "sunbathing in autumn" in mountain villages has become an autumn landscape that tourists deliberately chase and watch. In this way, Wuling, Wuyuan, Jiangxi, created the "Earthy Autumn Festival", which opened in Liqiu. This festival strengthens the protection and display of folk culture represented by sun-drying autumn through celebrations. It was selected into the list of typical cases of domestic tourism promotion in 2020, and it is also the top ten outstanding cases of "non-legacy and tourism integration" in 2019."The folk custom of sunbathing in autumn has the dual marks of landscape narrative and ritual narrative. In rural areas, the visible landscape of festival ceremony is relatively immobile, which can solidify the folk tradition and form a stable narrative identity, which is the premise of folk tourism. The famous’ Huangling Sunbathing in Autumn’ takes the local custom of Huangling as a ritual narrative way, and turns the static crop landscape into a performance of customs. When performers and tourists interact in the behavioral ceremony, tourists can experience and participate in the construction of rural landscape. " Fang Yun thinks. "Sunbathing in the Autumn Festival" comes into public view, which is a typical case of the folk custom of the twenty-four solar terms regaining its brilliance in the contemporary era. The ancient solar terms still have their unique charm and can connect with modern life.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Economic Daily and JD.COM released data： seasonal fruits are more popular.

2024年3月6日 | admin | C3
Data source: JD.COM Institute of Consumption and Industrial Development.
"Fresh home" is a big business opportunity.
With the increase of per capita consumption expenditure and the upgrading of diet consumption, consumers’ demand for high-quality fruits is increasing. At the same time, the fruit retail business model tends to be diversified, consumers have more choices, and the fruit consumption market is becoming broader. But no matter how the market changes, freshness is still a big business opportunity.
From the sales trend, the fruits of origin continue to realize the vertical expansion of the region and the horizontal innovation of the species. In early summer, loquat, blueberry, cherry, litchi and other fruits come in droves, and seasonality and freshness become the most important labels. Taking cherries as an example, Dalian Meizao cherries continue to sell well all over the country, and the proportion of consumption in Guangdong, Beijing, Sichuan and other places continues to increase. In terms of species, in addition to Feizixiao litchi, white sugar poppy, glutinous rice paste and other litchi varieties have also received high attention from consumers.
From the perspective of channel development, online and offline sales of fruits are constantly integrating with each other. Consumers can choose offline supermarkets to buy, or they can choose online orders to buy. They can also receive goods faster through the instant consumption platform, link online and offline, and open up an omni-channel model to continuously enrich shopping scenes. On the whole, the scale of instant consumption in the fruit consumption market has grown steadily, which has become an important driving force for consumers to upgrade their fruit plates in China.
It is worth noting that the main consumer groups of online fruits are mainly young people, who pay more attention to physical health and nutritional collocation. High-quality fruits represented by cherries, durians and lychees are more likely to be favored by this consumer group.
From the perspective of quality assurance, the continuous extension and deepening of the supply chain of fruit industry is very important. At present, consumers are demanding higher and higher fruit quality. When buying fruit, the primary concern is whether the fruit is fresh, followed by the sweetness and maturity of the fruit, and whether the water is sufficient. Enterprises should try their best to let high-quality fresh fruits enter the consumer market at a faster speed and lower price. Therefore, from the quality control of direct harvesting of origin, to the professional cold chain logistics and distribution, and then to the omni-channel sales model, enterprises need to constantly improve all aspects of the industrial supply chain, and strive to make every fruit "fresh".
(Author: Dong Fei, Senior Research Fellow, JD.COM Institute of Consumption and Industrial Development)
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Case sharing of the regular meeting of the General Administration ｜ Henan Spring Festival Evening and Lantern Festival Wonderful Night： The more confident the culture, the deeper the communication.

2024年3月3日 | admin | C3

Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

　micro interview　

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

　

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

　

Radio and TV Review: Will this series of actions be continued and new works be released?

　

Wang Chunyang：As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

　

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

　

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

　

Wang Chunyang：“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan

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The movie channel 2.27-3.4 will broadcast many classic love movies.

2024年2月25日 | admin | C3

Special feature of 1905 film network Spring has arrived, everything is revived, and there is a vibrant scene everywhere. Flowers are red, willows are green, and the world is beautiful. It’s really fascinating. And spring is not only the season when flowers bloom and everything grows, but also the season when love is most likely to germinate.


From February 27th to March 4th, the movie channel has carefully prepared a number of love movies for everyone, so let’s welcome this season of love together.

Love+philosophy　Show classical beauty

Film stills


"Coffee Commune" is a self-directed romantic comedy, starring,, and. It tells the story of a young man who came to Hollywood to pursue his movie dream, then fell in love and indulged in the famous coffee commune of that era.



The colors in the film are warm, colorful and full of hope. The classical atmosphere gives this classic "Woody Allen-style" story a little novelty, which makes the film filled with a charming illusory temperament and philosophical meaning.



In the film, director Woody Allen, with the help of the hero, said Socrates’ sentence that "an unexamined life is not worth living", and then retorted that "but a scrutinized life is not easy".


The development track of love cannot be planned. Now that we have chosen each other, we should bravely face everything that is coming.



In the film, the photographer’s dark shots are beautiful, turning the wooden office and dining room into fantastic scenes. Every shot glows with a vibrant classical beauty, which makes people want to take their lover in for a drink.


Beach+music　Full of love


Film stills


In the classic film "What Tea in Summer", Summer came to Dandan Island, Malaysia after emotional trauma, and met the beach rescue team member Mo Tea, and they started a romantic love.



The film tells the audience a ups and downs love story in a relaxed and happy way. The whole film is very beautiful on location, with gorgeous colors to explain the beauty of life and the enthusiasm of love.



Vivid illustrations, colorful transitions, relaxed and funny dialogues, and pure and lovely songs and soundtracks have all become the unique features of this film. Songs such as "The girl on the other side looks over" and "The waves are blossoming" in the film are still regarded as confession songs for girls by many boys.

Love+martial arts　Heroic spirit burst into flames


Film stills


The martial arts film Yang Guo and Little Dragon Girl, released in 1983, was directed by Huashan, starring, etc. Based on the novel "The Condor Heroes", the film tells the story that Yang Guo and Xiao Longnv met and fell in love, and because of various misunderstandings, they interpreted a love-hate story.



This film is a rare martial arts work in Leslie Cheung. Compared with other versions, Yang Guo played by Leslie Cheung has the youthful temperament of a handsome and beautiful boy.



While Weng Jingjing’s little girl Long Mingyan is moving, she has a little more Jianghu temperament.



A pair of martial arts experts bring a full screen of youth. Do you love them?



Simple Cinderella　Gorgeous princess


Film stills


Cinderella, the first live-action version, is a fantasy drama film directed by, starring, etc. Based on fairy tales, the film adds innovative adaptation, and the main line of the story still revolves around Cinderella’s courage in difficulties and her romantic love with the prince.



Many classic scenes in the original work are also presented in the film one by one, including the fairy godmother turning the pumpkin into a carriage, Cinderella’s gorgeous transformation, and the loss of crystal shoes on the steps of the palace.



The blue dress worn by Cinderella in the film was carefully sewn with many tiny Swarovski crystals, and it is said that a total of 10,000 were used.



This movie makes the sparkling Cinderella come to you from the fairy tale. In reality, no matter what the person you love wears, I believe that in your eyes, it will shine like wearing 10,000 crystals.


Be on the screen many times　Achieve the best work


Stills of the movie Jane Eyre


Jane Eyre, released in 1970, is a classic film directed by Delbert Mann and starring susannah york and George C. Scott. The film is adapted from Charlotte Brontexq’s masterpiece of the same name and tells the story of several emotional experiences in Jane Eyre’s life.



Jane Eyre has been repeatedly put on the screen for 8 times, and the British version in 1970 is recognized as the highest artistic and production level.



Jane Eyre in the film is like the struggle history of "Cinderella" in real life. She bravely faces difficulties and setbacks and pursues equality between men and women and between the poor and the rich. As she herself said, "I have the same soul and heart as you."

Over the years, many well-known romantic films at home and abroad have been growing up from generation to generation, adding a touch of sweet color to our ignorant period. So many excellent love movies, which one is the classic that you can’t surpass in your heart?


Program preview:


February 27th (Monday) Coffee Commune

February 28th (Tuesday) "Summer Tea"

On March 2nd (Thursday), Yang Guo and Little Dragon Girl

March 3rd (Friday) "Cinderella"

March 4th (Saturday) Jane Eyre


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Many places have a high incidence of respiratory infections. These places have been notified： do not go to work and attend classes with illness.

2024年2月19日 | admin | C3
At present, with the continuous winter in various places, respiratory diseases have entered a period of high incidence, and a variety of respiratory pathogens are superimposed, and the number of children infected is increasing. At present, many notices have been issued: don’t go to work with illness.
Tianjin: put an end to going to work in spite of illness.
On November 28th, Healthy Tianjin WeChat WeChat official account released the latest influenza classification warning in Tianjin. The influenza epidemic classification in Tianjin was Grade III, which was at the epidemic level, and the ILI% in Tianjin was 9.63%, which was higher than the baseline (4.40%). The influenza virus was mainly detected as influenza A (H3N2), followed by influenza B (Victoria strain). It is estimated that from November 27th to December 3rd, the level of influenza activity is high, reaching the yellow warning level, and influenza virus infection is more likely to occur.
The article also reminds the public: on the basis of keeping indoor air circulation, paying attention to environmental hygiene, reasonably increasing or decreasing clothes and enhancing their immunity, put an end to going to work and attending classes with illness; Try to avoid contact with patients with influenza-like cases, and wear masks when necessary; Minimize going to closed places with crowded people and dirty air; It is recommended that citizens who have not been vaccinated against influenza, especially the elderly, children and people with basic diseases, be vaccinated against influenza; Schools, kindergartens and other collective units should do a good job in monitoring absence due to illness and morning and afternoon inspection, and students with fever should leave school or leave the park in time.
Shandong: Health First
On November 27th, the Education Department of Shandong Province issued a notice, advocating that teachers and students firmly establish the educational concept of "health first", effectively coping with the current overlapping epidemic risks of various infectious diseases in Shandong Province, and ensuring the safety and health of teachers and students to the maximum extent.
It is mentioned in the notice that differentiated teaching design should be made according to students’ physical conditions, and there is no mandatory requirement for knowledge learning and homework of students who have not recovered from illness. It is not recommended to catch up and make up homework during illness.
The circular also suggested that primary school students should sleep for 10 hours a day, junior high school students should sleep for 9 hours and senior high school students should sleep for 8 hours. Primary and secondary schools should co-ordinate the existing school conditions and facilities, create lunch break conditions for students according to local conditions, and effectively protect the lunch break and sleep quality of primary and secondary school students.
In addition, schools should pay close attention to students’ psychological changes, reduce excessive study anxiety, and do not rush to return to school after their health improves. Sick students can use online teaching resources such as national wisdom platform in primary and secondary schools to study at home.
Beijing: Everything is about children’s health.
On November 25th, WeChat official account, the WeChat of Capital Education, issued a message, stressing that children’s health should be the most important thing in everything, and students should not be required to do homework during their illness.
The Education Working Committee of Beijing Municipal Committee and the Municipal Education Commission said that it is necessary to ensure the health and safety of students to the maximum extent, do a good job in monitoring the health of teachers and students, and ensure that teachers and students do not go to work with illness.
It is mentioned in the article that the school does not impose rigid requirements on students’ homework during illness, and it is not recommended to catch up and make up homework during illness, and everything is based on children’s health; Guide students to wear masks scientifically, adhere to frequent hand washing, frequent ventilation, moderate exercise, and enhance physical fitness and immunity.
Hebei CDC experts reminded
On November 24, the Center for Disease Control and Prevention of Handan City, Hebei Province also issued prevention and control reminders. The measures are also clear: teachers and students are not allowed to go to work and go to school with illness after being infected with influenza, COVID-19 and mycoplasma pneumoniae; Students should report immediately if they feel unwell, so as to avoid attending classes with illness.
In addition, Wang Xi, chief technician of the Institute of Bacterial Disease Prevention and Disinfection of Hebei Provincial Center for Disease Control and Prevention, said that there are two main modes of transmission of influenza: one is through droplets such as sneezing and coughing; Second, it is spread through direct or indirect contact with mucous membranes such as oral cavity and nasal cavity, including contact with items contaminated by viruses.
Shanxi: Avoid taking classes with illness.
On November 23rd, WeChat official account, a dynamic WeChat for disease control in Shanxi, issued a health warning: In order to actively prevent and control respiratory infectious diseases in autumn and winter, Shanxi Provincial Center for Disease Control and Prevention reminded the public and relevant units to actively take scientific and standardized prevention and control measures.
It is mentioned in the measures that students should report immediately when they feel unwell to avoid taking classes with illness.
After the child has respiratory symptoms, pay attention to the changes of the condition. If the child has persistent fever, severe cough and repeated illness, he should seek medical advice in time. When family members take care of patients and accompany them to see a doctor, they should also wear masks and protect themselves. After the child is diagnosed, he should be treated according to the doctor’s advice, rest at home and avoid repeated visits.
A little more news "
How to distinguish mycoplasma pneumoniae, influenza virus and Covid-19?
The symptoms caused by mycoplasma pneumoniae, influenza virus and Covid-19 are similar. How to judge that the etiological diagnosis can be confirmed by antigen and nucleic acid detection?
Chen Meifang, deputy chief physician of the Department of Infectious Diseases, Peking University People’s Hospital, said that it is difficult to judge whether it is influenza, Covid-19 infection or superimposed infection. The clinical symptoms of influenza mainly include chills, high fever, fatigue, muscle aches, headache and other systemic toxic blood symptoms, and may be accompanied by respiratory symptoms such as cough, sore throat and runny nose. Generally speaking, the symptoms of toxic blood are severe and the respiratory symptoms are relatively mild. Abnormal sense of smell and taste are the unique accompanying symptoms of Covid-19 infection.
Chen Meifang said that early identification and definite diagnosis require simultaneous detection of antigens and nucleic acids of novel coronavirus and influenza viruses. Antigen testing can be done at home by yourself, but pay attention to sampling in strict accordance with the instructions to avoid false negatives. Because the early positive rate is low, some of them need to be tested several times in a row. If infection cannot be ruled out, nucleic acid detection is needed, because nucleic acid detection is more sensitive than antigen. In the later stage, antibody detection can help to make a definite diagnosis.
Some respiratory disease experts analyzed: "Under normal circumstances, if the rapid antibody detection method is used, there will be problems that cannot be detected. This is because the antibody of Mycoplasma pneumoniae appears late, which may not appear until about a week after infection. If PCR nucleic acid detection is used, it will be more accurate, but it will take longer and cost more."
The long incubation period is a remarkable feature of mycoplasma pneumoniae infection, and the average incubation period of pathogens after exposure is 2 ~ 3 weeks.
Wang Xinyu, deputy director of the Infectious Diseases Department of Huashan Hospital affiliated to Fudan University, said that there is no clinical or imaging feature that can clearly distinguish mycoplasma pneumoniae pneumonia from pneumonia caused by other pathogens. It is not necessary for ordinary mild patients to go to the hospital for PCR detection at the beginning; If the patient’s symptoms are serious, it needs microbiological diagnosis, such as PCR nucleic acid amplification test to help the diagnosis.
In addition, due to the self-limitation of respiratory virus infection, not all of them need antiviral treatment, and some can relieve symptoms. However, for the elderly, children under 5 years old and special people with low immunity, they should seek medical treatment in time. For example, when a child has superhigh fever or persistent fever for more than three days, frequent coughing affects his normal life, his mental state is not good, and even he has drowsiness, increased breathing frequency or difficulty breathing, frequent vomiting, rash, headache or convulsions, etc., he should take the child to see a doctor in time.
Several misunderstandings about respiratory diseases
Mycoplasma pneumonia is a variation of COVID-19?Tong Zhaohui, director of the Beijing Institute of Respiratory Diseases, said that mycoplasma was discovered in the early 20th century, and it was not confirmed that it was a pathogen until the end of the 20th century, while Covid-19 was not known until the end of 2019. There is no relationship between them. Why are children particularly susceptible to mycoplasma infection? Tong Zhaohui said that children’s immune system is underdeveloped and their resistance is not as good as that of adults, so they are more susceptible to infection.
Once you have a cold and a fever, you have to get an infusion quickly?Tong Zhaohui said that "the infusion of cold and fever is faster", which is actually a misunderstanding. Compared with the flu, the temperature of cold and fever is lower, and the symptoms are lighter, often the symptoms of the upper respiratory tract. If you have a fever or cough after a cold, you can take antipyretic or cough-relieving drugs at home. Pay attention to rest, drink plenty of water and supplement nutrition. For the flu, some flu may cause pneumonia or even severe pneumonia. At this time, you may have to be hospitalized, and the resident doctor will judge whether you need infusion. Zhang Wenhong also said that general infusion is limited to hospitalized critically ill patients, or some drugs cannot be taken orally and can only be infused. For the common cold, oral medicine is more effective.
Mycoplasma pneumonia can completely heal itself at home?Tong Zhaohui said that in most cases, whether it is a virus or mycoplasma, if it is confined to the upper respiratory tract, most of it can heal itself, and a small part may develop into pneumonia. Zhang Wenhong said that in general, mycoplasma pneumonia can be improved by some symptomatic drugs at home, but it is necessary to pay attention to whether it develops in the direction of severe illness. For example, if the child’s situation improves after taking the medicine, he can observe it at home; If you still have a high fever after taking antipyretics, you should seek medical advice as soon as possible.
Comprehensive sources: Healthy Tianjin, CCTV News, China News Network, CBN, China Youth Daily.
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@ ＂After 00＂： Remember these points to enrich your college life!

2024年2月4日 | admin | C3

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)

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The weather in Guangxi is hot and humid, like a sauna, and there is strong convection!

2024年2月1日 | admin | C3
"When it rains and awns are planted, all the fields are planted." On June 6th, China entered the third solar term in summer-Mangzhong. At this time, the weather in most parts of China is getting hotter and hotter, and the rain is increasing. Many places in the south have entered the period with the most rain in a year. The awn seed is in the busy season of three summers. As the saying goes, "Wheat with awn is harvested quickly, and rice with awn can be planted."
Rice grows in the sun.
Ear planting is also called "busy planting". In the north, wheat harvest is stepped up to grab agricultural time, while in the south, rice and other crops in summer sowing are started. The "three summers" busy season for summer harvest, summer sowing and Xiaguan has arrived. During the perennial awning period, wheat in Huanghuai, North China, Xinjiang and other places has matured one after another, so it is necessary to seize the harvest. After the completion of awning, the summer harvest in China will be basically completed.
According to the national summer harvest map released by China Weather Network, the summer harvest has been completed in the area south of the Yangtze River basin before the solar term of awning this year, and will be completed in North China, Huanghuai and Northwest China. From June 11 to 15, with the subtropical high moving eastward and southward, the rain belt in the south will shrink rapidly, and the weather in most summer harvest areas will turn fine, so summer harvest operations can be actively carried out.
During the awning season, the subtropical high is carried northward to the north of the Yangtze River, and the warm and humid airflow is strong and transported northward, bringing abundant rain. South China is in the dragon boat water period, and Guangdong, Guangxi, Fujian and other places will have the most rainfall in the whole year during the solar term of Mang, and the rainfall often pours down like water, which is very easy to cause disasters.
It’s hot in mango.
When the weather is hot and the humidity increases, the diet should be light and add more water. At this time, the day is getting longer, so you can take a proper lunch break to ensure adequate sleep and avoid physical and mental fatigue. The temperature in the rainy south often fluctuates, and the coolness will come from time to time. It is necessary to add clothes in time to prevent cold.
In hot weather, you need to do a good job of sun protection and heatstroke prevention when you travel.
What are the climatic characteristics of Guangxi weather during the perennial solar term? It is understood that the temperature has risen significantly, the rainfall is abundant, and the air humidity is high.
Among them, the rainfall is abundant, the water levels of rivers and reservoirs skyrocket, and the flood control work is severe. (In June of 1994, 1998, 2005 and 2008, there was a great flood in Xijiang River, and it was selected as a case of major flood disaster in history).
The temperature is high in summer, and thunderstorms often attack in the afternoon, which is characterized by "a fever" and is called "sauna day".
Before and after the solar term, there will be afternoon thunderstorms.
Strong convective weather is frequent. Before and after the solar term, there is not only frontal precipitation, but also afternoon thunderstorm activity. In addition, in abnormal years, the initial typhoon began to affect Guangxi, bringing stormy weather to southeast Guangxi.
Guangxi Meteorological Observatory predicts that the high temperature will ease in the next three days, but it will feel sultry. Among them, during the day on the 6th, there were moderate rain, local heavy rain and heavy rain in most parts of western Guangxi and parts of Fangchenggang and Yulin, accompanied by strong convective weather such as short-term thunderstorms and strong winds.
Due to the lack of precipitation in the early stage, local short-term heavy rainfall may cause urban and rural waterlogging, mountain torrents, landslides, mudslides and other disasters, especially in western Guangxi. Please pay attention to prevent the disaster risks caused by the sudden change of drought and waterlogging. The college entrance examination is approaching, please pay attention to the adverse effects of local heavy precipitation and strong convective weather on candidates’ travel and exam preparation.
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How does love affect our lives？

2024年1月27日 | admin | C3

Original title: How does love affect our lives?

Love is one of the most beautiful emotions in life, which has a far-reaching impact on our lives.

First of all, love can bring happiness and happiness. When we fall in love, our brains release chemicals such as dopamine, which makes us feel happy and happy. These chemicals can make us feel more relaxed and happy, so that we are full of enthusiasm and vitality for life. Secondly, love can also bring growth and change. When we fall in love with someone, we will work hard to better meet each other’s expectations, so as to promote our continuous progress and growth. At the same time, we will be inspired and influenced by each other’s advantages, so as to change our own shortcomings and deficiencies. Finally, love can also bring pain and trouble. When we lose love, we will feel heartache and loss, and even lose confidence and hope in life. In addition, love will also make us face various challenges and difficulties, such as communication, trust, mutual support and so on.

Love is a double-edged sword, with both good side and painful side. Let’s learn to face the challenges and difficulties in love while enjoying the happiness and happiness brought by love.

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Financial institutions pay close attention to ＂electric fraud＂ and stop losses in time to warm people’s hearts.

2024年1月13日 | admin | C3
Zhongxin. com Shanxi News, January 10th Recently, China Bank Yuncheng Ruicheng Sub-branch received a special customer, Ms. Liu. In the process of handling business, Ms. Liu told the lobby manager that she had received a phone call from "customer service of a certain platform", saying that she had launched the service of "e-commerce live member of a certain platform". If she did not cancel the service, she would be charged 500 yuan every month for 12 consecutive months, totaling 6,000 yuan. Ms. Liu asked to cancel this service, and the other party guided her to download a new APP. After the download was completed, the other party instructed her to open credit cards, debit cards, etc. through this software, and asked the customer to transfer money to the designated bank account. At the same time, Ms. Liu also received a strange phone call from abroad. After analysis and judgment, the lobby manager helped Ms. Liu print out the recent bank card transaction flow and found that there was indeed a sum of money transferred to a strange account.
In order to reduce Ms. Liu’s economic loss, the lobby manager immediately chose to call the police and explained to the police the story of Ms. Liu’s fraud. At the same time, Ms. Liu was guided to handle the daily bank card limit business, and told that Ms. Liu must go to the relevant bank to handle credit card cancellation and other businesses to ensure the safety of her own funds. Finally, the customer thanked the lobby manager after finishing the business.
At present, telecom fraud and fraud are increasingly rampant. As the protector of customers’ property, Bank of China Yuncheng Branch will continue to devote itself to enhancing citizens’ awareness of anti-telecom network fraud through extensive publicity and in-depth education, and at the same time actively take measures to protect customers’ funds and information security, become customers’ financial partners, ensure their financial interests are fully protected, and protect their wealth and dreams! (End)
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The 2023 Shanghai Nightlife Festival kicked off, and 100 good places for nightlife were launched.

2024年1月7日 | admin | C3
The fourth "May 5 th Shopping Festival" is more than halfway through, and the heat is not retreating, the intensity is not decreasing, and the highlights are constant. On the evening of June 3rd, as one of the benchmarking activities, the 2023 Shanghai Nightlife Festival officially kicked off, and a series of wonderful activities reflecting international norms, Shanghai flavor, fashion trends and fireworks will appear one after another.
In order to enrich new nightlife scenes and landmarks, this year’s Nightlife Festival has released 100 nightlife spots, selected by various districts. Good places for waterfront nightlife include 35 characteristic landmarks along the coast of "One River and One River", such as Shiboyuan, BFC Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World and Fengchao on the West Bank. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, Panlong Tiandi, Hengshan Square, Jinchao Lane 8 and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption. In addition, the "Shanghai Trend Nightlife Guide" was released to provide consumers with diversified and accurate consumption strategies.
After three years’ development, Shanghai Nightlife Festival has become a unique and dynamic brand project among many benchmark projects of the "Fifth Five-Year Shopping Festival", which not only promotes the growth of night consumption and stimulates the economic vitality at night, but also fully demonstrates the unique charm of Shanghai as a 24-hour dynamic city.
As a local science and technology retail enterprise deeply involved in Shanghai, Meituan released the "24-hour Shanghai" night consumption vitality guide for the first time, and launched a number of trendy night consumption destinations in Shanghai featuring trendy gameplay, unique experience and 24-hour business around four sections.
According to the data of Meituan, since the beginning of this year, Shanghai’s night service consumption has generally shown the characteristics of strong overall consumption recovery momentum, great potential for late-night consumption and active development of new formats. From January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period.
Rich new consumption formats are an important embodiment of Shanghai’s "night economy" prosperity. Not only BFC Bund Maple Trail, Anyi Night Lane, Daxue Road and other theme markets or blocks have become good places for late-night consumption, but also new formats represented by 24-hour gym, 24-hour study room, 24-hour e-sports hall, 24-hour bathing hall and 24-hour pet house are booming.
According to the data of the US Mission, Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-University Road are the top five business districts in Shanghai’s night life service consumption scale index. By the end of May, the consumption orders of 24-hour gyms in Shanghai increased by 179% compared with 2021, and the consumption orders of 24-hour study rooms increased by 118% compared with 2021.
During this year’s nightlife festival, the city’s activities are wonderful and rich. For example, the credit card of Shanghai Pudong Development Bank launched the "Pudong 66 Nightlife Voucher" for the first time, covering nearly 20 shopping malls such as BFC Bund Financial Center, Taikooli in Qiantan and Lujiazui Center, covering more than 500 merchants; Bailian Group invested 100 million yuan in marketing resources, launched "Bailian Night", linked 100 stores in business districts, 20 trend activities, and more than 200 new products in online celebrity to light up "one river and one river", radiating the core business districts and five new cities; Meituan will carry out a variety of theme activities. Meituan Group will issue food coupons full of 150 yuan minus 30 yuan, and link high-quality restaurants to bring group purchase packages on the six-fold line; Meituan Hotel will launch a million subsidy activities, and a single order can be reduced by up to 140 yuan; The public comment will launch the "Yeyeyeyeye" series of activities, and open the "Nightlife" column regularly every day to recommend colorful nightlife ways to users. More business districts and enterprises will also launch unique theme activities to enrich citizens’ nightlife choices.
Zhang Shihuan
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