At the end of the year, the auto market started to cut prices again？ Multi-policy plus code to promote automobile consumption

Near the end of the year, the sales of car companies entered a "sprint" stage. In order to attract consumers who had been waiting to see before, some car brands introduced measures such as car purchase subsidies and limited time concessions. How about car companies promoting consumption benefit?

At the end of the year, the auto market started to cut prices.

Store new car delivery is busy

In a car 4S shop in Shanghai, the reporter saw that many consumers were consulting about buying a car. The person in charge told the reporter that since December, in order to increase the market share, the brand has launched many promotional activities. The preferential strength of a pure electric vehicle has reached 20,000 yuan, and now the average daily delivery of the store is nearly 20 units.

Zhu Aimeng, sales director of a 4S shop in Shanghai: At present, the sales volume has an upward trend, and some models (sales volume) have reached 60% growth. Near the end of the year, the delivery volume will be relatively large, and there may be more on weekends.

In addition, at the end of the year, major car companies also launched preferential activities on the replacement of "oil to electricity". In a 4S shop of a new energy vehicle in Suzhou, Mr. Bao, the owner, is preparing to replace a new energy vehicle with a fuel vehicle that he has been driving for 6 years, and he can enjoy a subsidy of 5,000 yuan.

The person in charge told the reporter that since the second half of this year, customers have great demand for vehicle replacement, and 70% of store sales are fuel vehicles replacing new energy vehicles. At present, in addition to cash subsidies, stores have also launched some replacement offers.

Ma Yun, general manager of an automobile 4S shop in Suzhou, Jiangsu Province: There are some models with free color options, and some with wheel hub sizes. In fact, some configurations have been added to reduce the price. Now the amount of goods entering the store is obviously more than last month.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association: In order to maintain the sales level, some car companies have made great efforts in price promotion at the end of the year. Using profits to flush sales is to ensure the effective operation of all links in the industrial chain.

Consumer vouchers plus subsidies

Multi-policy plus code to promote automobile consumption

In addition to the promotion activities of car companies and dealers, many governments have also introduced subsidy policies such as car purchase coupons.

Since the end of November, Suzhou has launched a digital RMB red envelope subsidy without threshold for car purchase. If the car price is between 200,000 yuan and 300,000 yuan, you can get a red envelope of 4,000 yuan, and if the car price is above 300,000 yuan, you can get a red envelope subsidy of 6,000 yuan. The person in charge of a 4S shop told reporters that government subsidies and brand concessions have attracted many consumers to book cars.

Lu Ying, sales manager of a 4S shop in Suzhou, Jiangsu Province: Like last weekend, the average sales volume in a single day was more than 30 units, and the daily turnover reached 13 million yuan.

Nanjing has introduced different car purchase subsidies for fuel vehicles and new energy vehicles. Among them, 4,000 yuan will be subsidized for fuel vehicles with a price of more than 200,000 yuan, and 5,000 yuan will be subsidized for new energy vehicles.

Shenzhen, Jinan, Changsha, Jiaxing and other places have also introduced car subsidy policies in the near future. The issuance of automobile coupons has promoted the centralized release of consumers’ "just need", and car buyers with family travel and business needs have considered placing orders at the end of the year.

Since the beginning of this year, China’s automobile market has maintained a rapid growth trend. Data show that from January to October this year, China’s automobile sales reached 23.967 million, up 9.1% year-on-year. Among them, new energy vehicles performed particularly well, with sales of 7.28 million vehicles, up 37.8% year-on-year, and the market share reached 30.4%. According to industry insiders, at the end of the year, car companies will concentrate on promoting profits and overlapping local subsidy policies, and car sales are expected to achieve new breakthroughs.

Wang Chao, Vice President of Suzhou Automobile Circulation Industry Association, Jiangsu Province: This kind of subsidy can best benefit the general public. As the traditional festival in China is coming, automobile consumption, as a mass consumption product, is also a product that many families prefer to purchase centrally at the end of the year.

Source: CCTV Finance WeChat public account