Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

　 　　● Morally speaking, adults in the swimming pool should pay attention to whether there are children drowning around them, and from the perspective of the traditional virtues of the Chinese nation, if children are found drowning, they should help them in time or ask the lifeguards for help at the first time.

　　● The swimming pool has the obligation of safety guarantee. Lifeguards or other employees, such as cleaning staff, belong to the internal staff of the swimming pool. The negligence of lifeguards means that the swimming pool failed to fulfill its security obligations; Staff other than lifeguards in the museum are also obligated to help consumers if they find that they are drowning.

　　● According to the actual situation of life-saving development in China, establish relevant management regulations, improve the swimming safety education and training system, and establish strict examination and supervision institutions to strengthen the supervision of swimming safety education, so as to ensure the orderly progress of safety education.

　　Recently, a video of "boy drowning in swimming pool" attracted attention on the Internet. The surveillance video showed that a boy accidentally left the swimming ring and struggled in the water and then sank to the bottom of the pool, but no one around him seemed to find anything unusual. A few minutes later, the boy was rescued and eventually died.

　　On October 9, the relevant departments of the accident site issued a notice: they have quickly rushed to the scene to carry out rescue and after-care work. The swimming pool involved has been shut down, and an incident investigation team has been set up to carry out relevant verification and investigation work. The next step will be to seriously pursue accountability according to the law and regulations according to the investigation.

　　After the incident, the public lamented, and more people raised questions: Where did the lifeguards go at the time of the incident? Does the boy drown, do people around him have the responsibility and obligation to help? Are the swimming pool, lifeguards and boy guardians responsible for the accident?

　　The "Rule of Law Daily" reporter interviewed a number of experts to interpret the legal issues behind the incident.

　　Focus one

　　There was a drowning. Where did the lifeguard go?

　　In this incident, the most puzzling thing is that the swimming pool is not a wild river and lake, and it must be equipped with life-saving personnel according to regulations, but why was the drowning incident not discovered and disposed of by lifeguards in time?

　　The video at the time of the incident showed that although there were lifeguard seats beside the swimming pool, the lifeguards in the swimming pool were not at the scene. The staff of the swimming pool said in an interview with the media that "the lifeguard had something to leave at that time".

　　When people drown in swimming pools, lifeguards leave their posts or are not on duty, even if they are on duty, which leads to drowning, there have been many incidents this year.

　　In March this year, a swimming pool drowned in jiangyou city, Sichuan Province. The family members of the deceased checked the monitoring at the time of the incident and found that the deceased had a convulsion in the swimming pool and then stayed in the water until he was rescued by other swimmers, during which no lifeguards appeared in the swimming pool. The staff of the swimming pool said that the incident occurred earlier and the lifeguards had not yet arrived.

　　Three months later, a man drowned in the indoor heated swimming pool of a club in Zengcheng District, Guangzhou. The lifeguard in the swimming pool bowed his head and seemed to be playing with his mobile phone. He didn’t notice the drowning situation, and it took 9 minutes to rescue him. Finally, the man drowned.

　　Hu Jian (not his real name), who works as a lifeguard in Beijing, told the reporter that after drowning, the drowning person will get water into his mouth and nose, stop breathing, dilate his pupils, twitch his body and so on in about 60 seconds, and brain cells will start to be damaged and die in 4 to 6 minutes. For the lifeguards in public swimming pools, when setting up observation platforms in standard swimming places (50m×25m), at least four observation platforms, that is, four lifeguards, should be set up according to the division of lifeguards’ observation areas and the principle of leaving no blind spots and dead corners. At the same time, according to different local regulations, if the water surface area of the swimming pool is 250 square meters or less, at least 3 lifeguards should be equipped; If the water surface area is more than 250 square meters, one person shall be added for every increase of 250 square meters and less.

　　"However, at present, public swimming pools, especially those in some gymnasiums, are not equipped with lifeguards or have insufficient lifeguards." Hu Jian said, "Sitting in a 1.9-meter-high lifesaving chair, you can observe everyone in the swimming pool. During work, you must keep a high degree of mental tension. If you realize that you are tired, you should take the initiative to exchange with the patrolling lifeguards, walk around the end and stay awake. The lives of dozens of people are related to you, and you can’t slack off at all. "

　　But in reality, not every lifeguard can be so responsible.

　　As a swimmer, Zhao Dan, a Beijing resident, told reporters that she often saw lifeguards in some swimming venues leaving their posts at will or on the job, but they were "deserting". "Last time I was in a swimming pool, five or six children were swimming in the pool, and one lifeguard was sitting in the stands, while another lifeguard was not far away playing with his mobile phone, which lasted for more than 10 minutes."

　　Xiong Wei (not his real name), who has been a swimming coach for many years in Beijing, said that the number of people learning to swim in summer increased sharply, and some swimming pool operators and coaches only paid attention to the teaching progress and neglected the safety management. Even if the lifeguards are fully equipped as required, some lifeguards are not responsible enough, and they play with their mobile phones or doze off when they are on duty. "When an accident occurs, if the lifeguards are slow to respond, it is easy to rescue them in time and have an accident."

　　Focus 2

　　Is the lifeguard suspected of serious accident?

　　For lifeguards who are not on duty, many interviewed experts believe that if lifeguards leave their posts without leave, they are suspected of committing a major liability accident.

　　"There is a causal relationship between the lifeguard’s AWOL behavior and the victim’s child drowning in the sense of criminal law, which is suspected of a major liability accident." Peng Xinlin, a professor at the Law School of Beijing Normal University, believes that lifeguards should foresee that when they know that someone, especially children with limited capacity for civil conduct, is swimming in the swimming pool, the act of leaving their posts without authorization may lead to the drowning of others and the untimely rescue, which will lead to the drowning of the victim. However, credulity can be avoided, resulting in drowning accidents and subjective negligence. From an objective point of view, the rescue of swimming pool belongs to the category of "operation", and the lifeguards violated the relevant safety management regulations during the operation, which finally led to the serious consequences of children drowning.

　　"The swimming pool has the obligation of security. Lifeguards or other employees are the internal staff of the swimming pool. The negligence of lifeguards means that the swimming pool has failed to fulfill its security obligations. After the swimming pool bears the liability for compensation to the victim, it can conduct internal handling or accountability according to the labor contract or employment agreement with employees such as lifeguards. " Meng Qiang, a professor at Beijing Institute of Technology Law School and director of the Civil Code Research Center, said.

　　In Peng Xinlin’s view, the operators or managers of the swimming pool obviously failed to fulfill their safety guarantee obligations, and they were not equipped when they should have at least two fixed water lifeguards, and the lifeguards left their jobs without authorization and failed to perform their duties as lifeguards. The swimming pool obviously failed to fulfill its management safety guarantee obligations, so if others were injured or drowned, they should bear tort liability according to law, including compensation for rescue expenses, death compensation, funeral expenses and spiritual comfort. In addition, the swimming pool should also be given corresponding administrative penalties for violating safety management and safety production operations.

　　Huang Zhong, a professor at the School of Civil and Commercial Law of Southwest University of Political Science and Law, believes that in order for lifeguards to perform their duties more seriously, they should strictly enforce the law, and let relevant units and personnel firmly establish the concept of life first and prevention first through after-the-fact accountability, and weave a good life safety net. In addition to investigating the criminal responsibility of relevant units and personnel according to law, they should also be investigated for their civil responsibility according to law.

　　"There are two bases for the civil liability of venues: one is based on the contract and the other is based on the infringement. At the same time, citizens should also be encouraged to report such violations of laws and regulations that endanger life safety. Procuratorial organs should also urge sports venues to fully implement the main responsibility of safety management through public interest litigation and form a joint force. " Huang Zhong said.

　　Meng Qiang added: "While the operators are liable for compensation, the relevant market supervision departments should also punish the operators and practitioners of swimming pools, and order them to perform their duties in strict accordance with the post requirements and work contents, so as to effectively protect the personal safety of consumers."

　　Focus 3

　　Do people around you have the responsibility and obligation to help?

　　The surveillance video shows that at 14: 20 on October 1, a boy turned over with his hands off the swimming ring and then struggled in the water. About a minute later, the boy was still and his body sank into the water. At that time, many adults and children were also in the pool, but no abnormality was found. At about 14: 28, the boy was found and picked up by an adult man on the side; At about 14: 30, many people at the scene began to rescue the boy.

　　Sadly, the focus of some netizens’ controversy is that the boy has been in the water for nearly 7 minutes. Why did the adult man next to him not find it and rescue it in time? Will the adult man bear legal responsibility for the boy’s drowning?

　　Huang Zhong believes that morally speaking, adults in swimming pools should pay attention to whether there are children drowning around them, and from the perspective of the traditional virtues of the Chinese nation, if children are found drowning, they should help them without endangering their own safety, or they can ask lifeguards for help at the first time.

　　"Relief is not a legal obligation, but the law encourages courage." Huang Zhong said that the Civil Code not only provided relief to those who were brave enough to help others for their own damage, but also exempted those who were brave enough to help others from their own damage in emergency rescue through Article 184. These two provisions have positively affirmed the righteous act of being brave in law. Therefore, through publicity and education, it is necessary for every citizen to help those in distress in time and jointly protect their lives without endangering their own safety.

　　Then, do other staff in the swimming pool except lifeguards have the obligation to rescue?

　　In this regard, Meng Qiang believes that the lifeguards in the museum certainly have the obligation to save lives, and other staff in the museum, such as cleaning staff, have the obligation to rescue consumers if they find drowning.

　　The relevant staff of the swimming pool revealed that the boy was brought to the swimming pool by an adult. It is not known who it is. Meng Qiang believes that after children are brought into the swimming pool, guardians must always be under strict supervision, preferably close to protection. If the guardian takes the children into the swimming pool, he ignores them and lets them play in the water alone, which will eventually lead to tragedy. The guardian obviously fails to fulfill his guardianship duties and needs to bear certain responsibilities.

　　Meng Qiang also reminded that if parents entrust their guardianship duties to others, and the trustee takes the children to swim, and tragedy occurs because they fail to perform their guardianship duties, then according to the provisions of the Civil Code, if the unpaid entrustment contract is caused by the intentional or gross negligence of the trustee, the principal may request compensation for the loss. Therefore, if the cause of the child’s drowning is caused by the principal’s gross negligence, he needs to bear the liability for compensation to the child’s guardian.

　　Focus 4

　　How to Strengthen Lifeguard Training

　　Yin Peigen, a teacher from the Physical Education Institute of Hainan University, who has written "Research on the Relevant Issues of Swimming Safety and Lifesaving Education", told the reporter that at present, the composition of swimming safety lifeguards in China is complex, and most of them are from health clubs and other employees, among whom the proportion of those with professional life-saving knowledge and skills is very small, and the mobility of personnel is large. Most of them are members and coaches of health clubs, and they have not been exposed to professional swimming safety education and training, and their professional quality is not high. They rely on their own personal experience in some ways.

　　"In addition, the sex ratio of lifeguards is unbalanced, with more men than women. There is no academic requirement for lifeguards, which leads to the low overall cultural level and comprehensive quality of lifeguards, which leads to laziness in behavior and habits, and the increase in risk factor during rescue, which makes swimming lifesaving work have great safety hazards. " Yin Peigen said.

　　According to Yin Peigen, the lifeguards’ association, which was established in China in the early days, nominally trained and managed all domestic swimming lifeguards. However, in the actual operation, the management system was not perfect, only limited to lifeguards and lifesaving training bases, and the management of lifesaving institutions and lifesaving personnel was limited. Moreover, the training of lifeguards at this stage mainly focused on the lifesaving work in swimming pools, ignoring the training of lifeguards at sea places.

　　"In the future, I hope to establish relevant management regulations based on the actual situation of the development of life-saving undertakings in China, improve the swimming safety education and training system, and establish strict examination and supervision institutions to strengthen the supervision of swimming safety education to ensure the orderly progress of safety education." Yin Peigen suggested that funds can be raised through some reasonable channels to provide sufficient material guarantee for the construction of life-saving institutions, so as to ensure the normal operation of life-saving training institutions and promote the healthy development of life-saving undertakings.

　　□ Our reporter Zhao Li

　　□ Our trainee reporter Ding Yi

　　

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)

See snow drifting again.

Affection is a bond that can never be abandoned; Group year is the way home for family members who are thousands of miles away. Hundreds of millions of Chinese people are looking forward to the New Year, and they are looking forward to being happy to accompany their families to have a family reunion dinner, talk about their family, and make prayers. However, there are such a group of people who are afraid of the Chinese New Year, because they miss their loved ones in the high wall more and care more during the festive season. When you see the streets decorated with lights, when you hear the laughter and laughter of the neighbors next door, they are faced with the absence of their loved ones and the year after year when they can’t "reunite".

In order to further transform the results of family support and education, the Third Ward of Yizhou Prison organized the "Spring Warming and High Wall" support and education activities, and let the relatives of criminals spend a "reunion year" with their long-lost families on the eve of the Spring Festival in 2024. This is the coldest time since winter. Relatives of criminals come from all directions regardless of the cold, just to meet their relatives in the waiting high wall. The long-awaited reunion moment was full of excited tears and gratified smiles, and also left a touching moment.

Wu Mou, a criminal, has been in prison for almost three years, but he has never met his family. The prisoner is anxious about his family, has great psychological pressure, poor sleep quality, and is often in a trance and irritable. According to the police, the prisoner’s father’s household registration is not with him, and he can’t provide proof of relationship, so he can’t come to prison to meet him. For this reason, the police contacted Wu Mou’s father many times and instructed him to issue a certificate in his community, which was included in the list of family activities. Three years later, the father and son finally met at the scene of the help and education activities, and all their thoughts were released at this moment.

The criminal Ding Mou, the youngest criminal in the prison area, is under 19 years old. In Ding’s mother’s heart, he is still a child. Ding’s mother is always worried about whether he has listened to the words of disciplining the police … When she saw the standardized, neat and clean environment in the prison area and heard the police introduce the management and education of the prison, she repeatedly said to the police: "I am relieved now, and I can sleep well when I go back."

The criminal Hu, whose wife is seriously ill. Being in a high wall, it has become his extravagant hope to accompany his wife to see a doctor and take medicine, and it has also become a heart disease when he is serving his sentence. At the scene of helping and teaching, he looked at his seriously ill wife with distress, poured hot water for her, and clung to her hand and refused to let go. They agreed to work together and wait for him to come home from prison and spend the rest of his life together.

At the activity meeting, the prison area answered the questions concerned by the family members one by one, hoping that the family members would encourage their relatives to confess their sins and repent and actively reform. At the same time, it is necessary to educate criminals to realize the difficulties of their loved ones, establish a sense of family responsibility and social responsibility, and take "not coming for nothing, not coming again" as an important goal of reform and future life.

The snow outside the window is still falling, and the multi-purpose hall in the prison area is filled with a warm reunion atmosphere. This is a long-awaited reunion, and the thoughts piled up like snow in my heart have melted into yearning for a better new life and the driving force for new life in this moment of zero-distance gathering.

A special "Year of the League" not only builds a bridge of communication and exchange between criminals and their relatives, but also enables their families to know more about prison work. On the way of education reform, Yizhou Prison has been committed to combining education reform with family responsibility and social responsibility, inspiring criminals to reform from the heart, giving full play to the ties and driving role of family ties, and inspiring the misguided souls to regain their courage and confidence in returning to society, so as to realize the transformation from the inside out.

Yizhou prison in Sichuan province

Original title: "Transformation of Xiaoyi Dialect | Seeing the snow drifting again, they ushered in a special" Youth League Year ""

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