Feminism, do you have to "force" women to become queens?

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course,There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

BEIJING, Beijing, March 25 (Reporter Yan Xiaohong) The reporter learned on the 25th that the opening ceremony of China International Fashion Week 2023 autumn and winter and the world premiere festival of 2023 were held in Beijing 751D·PARK, thus opening the curtain of China International Fashion Week.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

This season, China International Fashion Week is guided by the Beijing Municipal People’s Government, China Textile Industry Federation and sponsored by China Fashion Designers Association. AW23 China International Fashion Week, with the theme of "extreme creation and roaming", will stage nearly 100 heavy fashion activities, focusing on China’s aesthetics, intangible innovation, trends, sustainable fashion, fashion meta-universe, cross-border commerce and trade, and intellectual property rights, and strive to promote the overall recovery of China’s fashion industry.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

Chen Dapeng, vice president of China National Textile and Apparel Council, said that China International Fashion Week has always been adhering to the mission and vision of helping China design and promoting industrial development, focusing on the cultivation of "masters, big names and big events" in the fashion industry, creating a mainstream authoritative platform for local fashion release in China, showing fashion creativity, advocating design innovation, promoting brand image, and holding high the banner of "China Aesthetics" with a compatible mind, which has played an important role in the progress of original design in China, the promotion of fashion discourse power and international exchanges and cooperation.

2023 is a crucial year for the construction of Beijing as an international consumption center city. China International Fashion Week, as one of the landmark key activities of Beijing’s consumption season in 2023, is also a pre-heating activity of the world premiere festival in 2023. This season, China International Fashion Week continues to build the first landmark of China’s fashion business, and realizes consumption linkage by designing new products, new works and new talents for the global "first launch".

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

At the opening ceremony, the launching ceremony of Yunshang Town 2023 China Fashion Technology Award and Hongxing Erke Youth Co-creation Design Competition was held, aiming at excavating and commending outstanding technical talents in the fields of fashion modeling and technology, creating China fashion artists and promoting the high-quality development of China’s fashion industry.

The China Fashion Designers Association, China Textile Information Center, National Textile Product Development Center, sponsored the release of China textile fabric fashion trends in autumn and winter of 2023/24. Guided by the core concept of "harmony", it made a dynamic release of seven categories of fashion trends, providing a clear idea for the fashion upgrade of China textile industry, from technical innovation, design innovation to fabric innovation.

China International Fashion Week in autumn and winter 2023 drives the recovery of China’s fashion industry. Photo by China International Fashion Week Organizing Committee

China International Fashion Week’s "China Aesthetics" has refreshed its creativity this season. Many brands have turned their attention to ancient myths, Shan Hai Jing, Sanxingdui Culture, Romance of Gods, Dunhuang Art, China Color, Five Elements Culture, Oriental Philosophy, Historical Heroes, Literary Allusions, Ink Painting and Calligraphy, China Gardens, Classical Architecture, Classical Opera, Song Dynasty Aesthetics, Ceramic Culture, Zhuang Brocade Art, Chinese Danxia, Mongolian Culture, etc., and have compared China Aesthetics with. (End)

automobile

An automobile is a four-wheeled motor vehicle, usually driven by an internal combustion engine. It is an important part of transportation in modern society and is widely used in personal travel, cargo transportation and public transportation.

Cars have many advantages, including convenience, high speed, high flexibility, and being able to drive on different terrains and roads. It can take people to their destination and save time and energy. With the continuous development of automobile technology, the performance and safety of automobiles are constantly improved, such as adding airbags, anti-lock braking systems and other facilities, making driving safer and more comfortable.

However, cars also have some problems and challenges. Automobile emissions will cause environmental pollution, especially air pollution and greenhouse gas emissions. In addition, automobile traffic may lead to traffic jams and accidents, which will have a negative impact on public space and personal health. Therefore, some countries and regions advocate reducing dependence on cars and encouraging green modes of travel, such as walking, cycling and public transportation.

In the future, the automobile industry is also constantly developing and innovating. Autopilot technology has been applied to automobiles, and electric vehicles are gradually becoming popular to reduce dependence on fossil fuels and reduce the impact on the environment. In addition, the sharing economy model is gradually applied to the automobile field to improve the efficiency of resource utilization. With the progress of technology and the change of society, cars may have more changes and developments in the future.

Top 10 tourist cities in China, see if there is your hometown! ! ! !

Top Ten Must-Visit Cities in China | Come and see how many you have been to.
Shanghai
Shanghai, where land is precious, also has amazing natural scenery.
Popular attractions: Disneyland (Shanghai Botanical Garden-Yuyuan Garden-City God Temple Bund, etc.
Beijing
I like to see the magnificent northern scenery, and I can visit Phoenix Ridge or climb the Great Wall.
If you like historical sites, you can visit the Forbidden City, Tiantan Heart and Summer Palace.
Popular attractions: Nanluoguxiang, the Forbidden City, the Great Wall, the Summer Palace, the Temple of Heaven and the Ming Tombs.
Lijiang
Lijiang and Sichuan Langzhong, Shanxi Pingyao, Anhui Shexian are also called "four well-preserved ancient cities".
Tourist attractions: Lugu Lake, Baishui River, Yunshanping, Yulong Snow Mountain
Lijiang Mufu Meili Snow Mountain
Sanya
Sanya is a coastal tourist city in southern China, a central city and a transportation and communication hub in southern Hainan Province.
Popular attractions: wuzhizhou-Paradise Forest Rainforest Seascape Glass Plank Road Guest Fishing Village Tianya Haijiao.
Hangzhou
Speaking of Hangzhou, the place people think of is the West Lake, and they feel comfortable in the south of the Yangtze River.
Popular attractions: Xinlingyin Temple in Xixi Wetland, West Lake, Beijing-Hangzhou Grand Canal.

Chongqing
Referred to as "Chongqing", it is also known as the mountain city, the heart of the Three Gorges of the Yangtze River-Dazu stone carving, a world cultural heritage, and other magnificent landscapes.
Popular attractions: Chaotianmen-Jie Fangbei Xinhongyadong ciqikou ancient town
Chengdu
There are many beautiful scenery, delicious food and so on
The leisurely and prosperous Chengdu attracts countless young people.
Popular attractions: Dujiangyan Scenic Area of Wuhou Temple in Kuanzhai Lane, Jinli, chengdu research base of giant panda
Mount Huangshan
It is one of the three mountains in Xiuning County, yi county and Huizhou District, huangshan district.
Hot spots: sunrise, strange pines, strange rocks, sea of clouds and hot springs.
Nanjing
Nanjing is one of the four ancient capitals in China, known as the ancient capital of the Six Dynasties, and a popular attraction in the Ten Dynasties: Sun Yat-sen Mausoleum, Confucius Temple, Nanjing Presidential Palace, Nanjing Yangtze River Bridge Observatory Yuhuatai.
Guangzhou
Guangzhou was rated as the first-tier city in the world by —GaWC, one of the world’s authoritative research institutions on world cities.
Popular attractions: Guangzhou Baiyun Mountain, one of the famous southern Guangdong mountains, is called Yangcheng.

The price has soared and some of them have been sold out! Those who want to travel quickly prepare.

Near New Year’s Day, Spring Festival and Winter Holiday.

Is the desire of many friends to travel far away more and more intense?

However, those who want to go out should pay attention!

During the Spring Festival of 2024, the number of air ticket bookings has begun.

Economy class air tickets for some popular domestic destinations have been

Spring Festival travel rush in 2024

From January 26th to March 5th.

A total of 40 days

The price situation inquired by a travel client on December 12 th. The reporter of News Square inquired about the travel APP and found that in December and January,

The price inquired by a travel client on December 12 will last until February 7 and 8, that is,

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

so

If there are citizens who plan to travel during the Spring Festival holiday,

Is it appropriate to start buying air tickets now?

Insiders say this is also necessary.

With the recovery of outbound demand

Passengers’ willingness to travel internationally has improved significantly.

Recently, international flights are also continuing to "get new"

China Southern Airlines plans to

From December 12th.

Resume the Zhengzhou-London direct flight route

A new Guangzhou-Zhengzhou-Luxembourg route will be opened on December 21st.

December to January next year

China Eastern Airlines plans to add recovery.

Shanghai flies directly to Cairo, Fukuoka and Dubai.

Brisbane and many other routes.

International and regional routes are expected before the end of the year.

Reach 80% in 2019

According to the data of many online travel booking platforms in China, with

The increase in demand will also speed up the resumption of flights. At present, many cities in China have opened direct flights to Malaysia and other places. In response to the growth of travel demand, airlines have also begun to make capacity adjustment and deployment.

New Year’s Day and Spring Festival holidays

Do you have any travel plans?

Have you bought the plane ticket?

If the time has been arranged,

We must seize the last chance to find out!

What is culture? This is the best answer I have ever heard (good article).

Reading a lot of books, having a lot of knowledge, and having a high degree of education … are completely different from having a culture.

People who are truly literate have achieved the following.

01

A flight attendant named Judy told an interesting story about Liu Shishi at the Weibo.

As a stewardess, Judy often meets all kinds of big coffees and stars, but these big coffees and stars didn’t leave a deep impression on her until she met Liu Shishi a few days ago.

On that day, Liu Shishi took the first class. After the plane landed, Judy went to tidy up the first class, and suddenly found:The quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once:"In the past, all the guests in the first class huddled their quilts, threw them under their feet and left. I didn’t expect the poems to be stacked neatly. I was so touched."

People who fly first class are usually people of great status.But you see, there are so few people who fold quilts. Once in a while, the stewardess will be moved for a long time.

02

On May 1 ST, I met a wandering singer on the road. The singer sang very well. After a song, many people walked by and threw the change into the singer’s hat, but then, a lady’s behavior surprised people.

She went to the hat and crouched down slowly.Gently put two coins into the hat, and smiled and nodded to the wandering singer.

Educated, I don’t care if I have read many books. But at this moment: many people lose her too much.

Comparing this matter, I am reminded of Bai Yansong’s words:

"Whether a person has a culture is not based on how high his education is. People with academic qualifications do not necessarily have culture, while those without academic qualifications do not necessarily have no culture. "

Read a lot of books, have a high diploma,And whether you have culture or not are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel.

Halfway through the meal, the waiter served a special dish, and the boss said politely:"Thank you, we don’t need food."

The waiter explained:"This dish is free."

Boss still answer with a smile:"We don’t want it for free, we can’t eat it, it’s a waste."

After the meal, the boss wrapped the leftovers.

On the way back to the company,The boss drove the car slowly, as if looking at something.

Wu Xiao Xian was wondering when the boss stopped the car.Picked up the packed food, got off the bus, walked up to a beggar and handed it over with both hands.

What is culture? This is culture. Culture is self-cultivation rooted in the heart.

04

I read another story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia. Every time you cast a net, you always get something.

But every time the net comes up, the Chinese always pick and choose.Then throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why throw it back?"

Chinese answer:"Fish and shrimp that meet the specified size can be caught."

His nephew said, "No one can care about you on the high seas?"

Chinese smile:"Not everything needs to be reminded and urged by others!"

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is:Freedom is to let yourself do what you want freely.

But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep of History", which presents a fact:The United States is both the freest country in the world and the least free country in the world.

On one occasion, he accompanied his friends to visit the Grand Canyon of America.

My friend picked up a coke can and wanted to throw it into the Grand Canyon:"What a pity not to do something in such a deep canyon!"

Linda got a fright, hurriedly stop:"This is illegal."

The freest America in the world is actually full of illiberality:

It is illegal to hold an open wine bottle in the street;It is illegal for parents to slap their children when they cry.It is illegal to even talk about pornographic jokes in the office;……

Many people in China don’t understand why the United States has so many restrictions.In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said:"Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. "

What is culture? This is culture. Culture is freedom based on constraints.

06

There was a man who taught his disciples to break glass products, put the fragments into garbage bags and wrote on them with a pen:"There are glass fragments inside, dangerous!"

In this way, garbage collectors won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened.This facilitates the collection of waste recyclers.

You ask me what is culture? This is culture. Culture is kindness for others.

When going to the toilet, think of the next person who goes to the toilet;When throwing garbage, think of the next garbage collector;No matter what you do, you must think of the next person;……

07

Xia Yan, a dramatist, was in great pain before he died.

The secretary said, "I’ll call the doctor."

Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty:"Not called, please."

Then he passed out and never woke up.

"Not called, please." Xia Lao changed a word, but touched a building.

Do you know how Liang Qichao died?

He died in a medical accident at Union Medical College Hospital;The doctor cut the left kidney that should have been removed into the right kidney.

Before he died, Liang Qichao did not curse the doctor, but told his family:

"Don’t tell the media, don’t publish. The people have just begun to believe in western medicine. If they know about me, they will inevitably retreat. "

Xia Lao Liang Lao is the truly literate person.

A true literate person does not depend on how many books he has read or what school he has attended, but should have four qualities:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

Reprinted from WeChat official account: Poetry World

Life is about culture, and people with culture can laugh at the end.

When it comes to culture, some people say that I went to college and studied as a graduate student, so I am a literate person. In fact, this is just a person’s education and diploma, not a real culture.

So, what is culture? Broadly speaking, culture refers to the sum of all material products and spiritual products created by human beings. Nowadays, there are many interpretations of the definition of culture, but in any case, culture can not be separated from literacy, and culture can not be separated from consciousness. A literate person is a person who can strive for goodness, progress and progress, a person who pursues personality charm, and a person who can be strictly self-disciplined. Such a person is a literate person with connotation.

Culture, culture, is to educate people. Wen is a civilization, and Wen is a literary spirit! Human society, from ignorance to civilization, this is the progress of society and the development of the times. A person with quality is a person who can arm his mind with culture. Such a person is a literate person and a civilized person.

Literature needs literature, but also needs culture. We should "create" people with literature and inspire people with literature, so as to keep pace with the times, keep pace with civilization, keep moving forward and strengthen ourselves. The Chinese nation has a long and splendid history and culture of 5,000 years, which makes us proud and glorious. The ancient sages have left us countless famous sayings that inspire people’s minds. These are the great wisdom of life, from which we can absorb spiritual nutrition, implant culture in our hearts, infiltrate into people’s bone marrow, and become a powerful spiritual driving force for life growth.

Culture and culture are precious in a word "Hua", and culture can be imperceptibly influenced; Culture can be passed down; Culture needs the unity of knowing and doing, being a man should talk less and do more, keep a low profile and do things with a high profile, which is the charm of culture. People live in reality, the commodity economy is a pluralistic society, colorful, singing and dancing, and all kinds of temptations come to us. Many people can’t stand the temptation of feasting, forget their initial heart, lose their kindness, empty spirit, impetuous mood, money first and self first; Some people make a lot of money, but they have no spiritual support, and eventually they fall down on the road of life.

There was a network anchor named Viya. In two years, she evaded taxes by 643 million yuan, and finally the tax authorities fined her a total of 1.341 billion yuan. She earns hundreds of millions of dollars a year. Some people don’t understand why she should do such a thing as tax evasion when she earns so much money a day. To put it bluntly, it is greed, which is the lack of culture. The lack of greed has been verified in her. People, if they leave morality and kindness, they will be greedy and will eventually be harmed by greed. Such examples are heard from time to time in reality.

A person can make money without money. Modern society provides everyone with a platform for self-development. As long as a person can work hard and strive for self-improvement, he can find his own life stage. If a person has no morality and culture, even if he earns a lot of money, he will eventually "spit it out". This is called settling accounts after the autumn, which is also called what goes around comes around, and what goes around comes around comes around. This is the causal relationship of life, and it is also a cultural embodiment of being a man.

To be a cultured person, this culture is to be a self-disciplined person, a person who can control his own behavior, a person who can control his own mouth, and a person who can control his own behavior. Perhaps some people will say that it is really too difficult and too bitter to be a man like this. In fact, suffering is also a kind of culture. If you eat bitter, you can be a master. If you don’t be a master, you have to consciously look for bitterness. This is a self-disciplined life. If you don’t suffer hardships in life, you won’t get rewards. Take pleasure in suffering, take pleasure in suffering, and strive for a life. This is the culture of being a man and a man with literacy.

What is culture? How to explain culture?

What is culture?

If culture talks about appearances, it is: everything that is different from nature in human social life is culture. As long as it is not natural, it is created by people, and it is all culture, but this is only the appearance.

The core of culture: it is the common way of thinking and values formed by this nation that has lived for a long time in a special natural environment and a unique mode of production and lifestyle. This is culture. Specific environment, specific period. Then a group of people generated this value. For example, if he lives on the plateau, or the natural environment on this plain is different from that on the prairie, and his way of life and production are different, then his way of thinking and values are different. This way of thinking and values, he is not a person, he is the common lifestyle and values of this nation or this country, and this is culture.

We in China pay attention to family and everything. We have talked about it for more than 2,000 years. Now the common people also recognize it. It is this value that China people recognize. Therefore, culture is a unique value of a farming nation.

The most basic bond of farming people’s survival is blood, but the basic unit of survival is family, so from this perspective, this family and everything is the unique culture of our Chinese nation. Not in other countries, because their lifestyles and production methods are different, he will change. For example, in Hanshu, especially in Biography of Xiongnu, there is a dialogue between Han Division and Xiongnu, which is called Khan’s dialogue between them. This is called two different cultures, which are actually right from their respective perspectives, but because of their different lifestyles and production methods, I think you are wrong, and you think I am wrong. So what is right and what is wrong? What is suitable for our survival is called right.

# Culture # # Xiongnu #

What is culture? This is the best answer I have ever heard.

Bai Yansong said:

"Whether a person has a culture is not based on how high his education is.

People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated.

Reading a lot of books, having a high diploma, and having education are sometimes completely different. "

People who are truly literate have achieved the following.

01

A flight attendant named Judy told an interesting story about Liu Shishi at the Weibo.

As a stewardess, Judy often meets all kinds of big coffees and stars, but these big coffees and stars didn’t leave a deep impression on her until she met Liu Shishi a few days ago.

On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once:"In the past, all the guests in the first class huddled their quilts, threw them under their feet and left. I didn’t expect the poems to be stacked neatly. I was so touched."

People who fly in first class are usually people of great status, but you see, there are so few people who fold quilts. Occasionally, a flight attendant will be moved for a long time.

02

On May 1 ST, I met a wandering singer on the road. The singer sang very well. After a song, many people walked by and threw the change into the singer’s hat, but then, a lady’s behavior surprised people.

She went to the hat and crouched down slowly.Gently put two coins into the hat, and smiled and nodded to the wandering singer.

Educated, I don’t care if I have read many books. But at this moment: many people lose her too much.

Comparing this matter, I am reminded of Bai Yansong’s words:

"Whether a person has a culture is not based on how high his education is. People with academic qualifications do not necessarily have culture, while those without academic qualifications do not necessarily have no culture. "

Read a lot of books, have a high diploma,And whether you have culture or not are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel.

Halfway through the meal, the waiter served a special dish, and the boss said politely, "Thank you, we don’t need any more dishes."

The waiter explained:"This dish is free."

The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste."

After the meal, the boss wrapped the leftovers.

On the way back to the company, the boss drove slowly, as if looking at something.

Wu Xiao Xian was wondering when the boss stopped the car, picked up the packaged food, got off the bus and walked over to a beggar, and handed it over with his hands.

What is culture? This is culture. Culture is self-cultivation rooted in the heart.

04

I read another story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia. Every time you cast a net, you always get something.

But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why throw it back?"

Chinese answer:"Fish and shrimp that meet the specified size can be caught."

His nephew said, "No one can care about you on the high seas?"

The Chinese smiled faintly: "Not everything needs to be reminded and urged by others!"

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is that freedom is to let yourself do what you want freely.

But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep of History", which presents a fact:The United States is both the freest country in the world and the least free country in the world.

On one occasion, he accompanied his friends to visit the Grand Canyon of America.

My friend picked up the coke can and wanted to throw it into the Grand Canyon: "What a pity not to do something in such a deep canyon!" "

Linda got a fright, hurriedly stop:"This is illegal."

The freest America in the world is actually full of illiberality:

It is illegal to hold an open wine bottle in the street;

It is illegal for parents to slap their children when they cry.

……

Many people in China don’t understand why the United States has so many restrictions. In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said: "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. "

What is culture? This is culture. Culture is freedom based on constraints.

06

There was a man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, it’s dangerous!" "

In this way, garbage collectors won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.

You ask me what is culture? This is culture. Culture is kindness for others.

When going to the toilet, think of the next person who goes to the toilet;

When throwing garbage, think of the next garbage collector;

No matter what you do, you must think of the next person;

……

07

Xia Yan, a dramatist, was in great pain before he died.

The secretary said, "I’ll call the doctor."

Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty:"Not called, please."

Then he passed out and never woke up.

"Not called, please." Xia Lao changed a word, but touched a building.

Xia Lao is a truly literate person.

A true literate person does not depend on how many books he has read or what school he has attended, but should have four qualities:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

Many times, culture is a hidden existence, and it is a rule of life. It may not be visible, but it’s important.

It will make you richer in thought, more advanced in choice, more independent in doing things and more interesting in life, all of which are good for you.


Source: WeChat WeChat official account "Classical Literature and Poetry" is integrated from the network

Editor: Yifan

[Disclaimer: This number is the official public welfare account of "Reading for All", and this article is reproduced for the purpose of transmitting more information. Please contact us if the source is mislabeled or suspected of infringing your legitimate rights and interests. We will correct and delete it in time, thank you. 】

What is "culture"?

Maybe you often hear this sentence: "It’s terrible to be uneducated". So what exactly is "culture"?

Recently, I saw such an explanation, which was said by the writer Liang Xiaosheng and can be summarized in four sentences:

Cultivation rooted in the heart; Consciousness without reminding; Freedom based on constraints; Kindness for others! ???

In other words, these four sentences explain what culture is.

Self-cultivation rooted in the heart means doing things properly, being calm when encountering many things, and being polite to others.

It is not that a high degree of education means cultivation, and even some people with high academic qualifications have poor cultivation quality. There are still such people in life! For example, he has a bad temper and often greets other people’s families. Such people, no matter how high their academic qualifications are, are not literate.

I don’t need to remind myself that I am talking about some details. For example, we can understand the inconvenience of pregnant women and the elderly by car and consciously give up their seats; Stand in line consciously when eating.

There are still many details. Generally speaking, pay attention to other people’s feelings, and don’t do to others what you don’t want them to do to you. Take the initiative to care about others, instead of always relying on others to remind you.

Freedom on the premise of restraint. It is said that freedom is not what you want to do. But there must be a premise.

For example, what short video sounds are the most annoying when the phone is turned on in public? Why don’t such people consciously wear headphones, but the sound is very loud and boring. Without considering other people’s feelings at all.

You are free to listen to the sound of your mobile phone, but don’t affect others.

Kindness for others. What I said is not to embarrass others, but to be good for others from the heart. But it doesn’t mean to be a good man, but to help the poor, punish the strong and help the weak, and care and trust others.

The above explanations are some of Xiaobian’s own understandings.

Of course, there are many definitions of culture. But in everyone’s heart, there will be a ruler to measure what culture is. And extracting the essence should be the culture that everyone agrees with.

Thank you for your attention, and hope to help everyone!