Didi adjusts the carpooling rules and seeks profit space. If the online car-hailing cannot be fought, it will no longer enjoy "one price".

  Didi, which has been struggling to get back online for a long time, has turned its focus to the carpooling business. Since November 1, Didi has launched a new carpooling model in the Beijing area. Citizens who have not successfully carpooled will no longer enjoy the affordable "one price", but pay directly according to the real-time express price. This adjustment of the rules means that Didi will no longer provide subsidies to passengers who cannot carpool, but use price means to make more consumers accept the real carpooling business with a more shared nature.

  Passengers have to pay more if the order is unsuccessful

  Starting this month, when users open Didi’s taxi app, they will find that the first four options that appear on the software interface are express, simultaneous call, bicycle, and taxi. Click on the express option, select the destination, and a new "carpooling" interface will pop up. After checking, the carpooling pricing rules clearly state that "If you don’t get it, you will be priced in real time by express".

  "In the past, no matter whether you can fight it or not, it was’one price ‘, saving money and worry. Now you can’t pick up cheap." On the morning of November 1, Mr. Guo, a citizen who often takes a taxi from Jiandemen to Chaoyang Park, discovered this new rule. The "pick up cheap" in his mouth is mainly before Didi adjusted the new rules. When citizens choose to carpool on some non-popular routes and off-peak hours, the system sometimes fails to match the carpooling order on the way, and passengers can enjoy express travel alone, but still charge according to the one-price carpool.

  "The express train costs 37 or 38 yuan for the whole journey, and 25 yuan for carpooling can be done. Sometimes I can’t get on the bus alone, saving more than ten yuan. If I can’t get on the bus in the future, the cheap price of more than ten yuan will be gone!" Mr. Guo told reporters.

  Didi’s customer service staff explained that before the rules were adjusted, regardless of whether the carpooling was successful or not, as long as "carpooling" was selected when placing an order, regardless of whether there was a traffic jam or not, it would be settled at the discounted price at the time of placing the order. After the adjustment, the carpooling needed to be successful to enjoy the discounted price. "Someone nearby needs to send a carpooling order at the same time, and they have to stop by to get together. If there is no shared order, the carpooling will fail." The customer service said.

  The difficulty of carpooling has not been reduced, and the price is more affordable.

  The reporter interviewed a number of users and found that for passengers who successfully carpool after placing an order, the price of carpooling is not only cheaper than that of express trains, but also lower than that of previous carpooling prices.

  For example, the journey from Xiaoyueyuan in Lugou Bridge to Shougang Industrial Heritage Park is 14 kilometers, and the express train in the morning peak is close to 60 yuan. If the carpool is successful, the price will be 50 yuan, which is equivalent to about 15% off. After the rules are adjusted, the carpool price is about 34 yuan, which is 16 yuan cheaper than before. However, because there are multiple passengers paying the fare, the platform’s revenue will only increase.

  After the rules are adjusted, is it more difficult to carpool? Many users said that it still feels easier to place an order, and it is easier to get a car during long distances during off-peak hours, when users can enjoy affordable "one price".

  "I pulled seven carpooling orders this morning." Master Zhang, an express driver, said it was clear that the platform was sending more carpooling orders. He said that the number of carpooling orders was not related to the driver. "We just make money from the mileage, and the platform takes 25%."

  "It doesn’t affect us much, but it’s time-consuming to take more detours to find passengers, and it’s easy to cause disputes. It’s easier to pull the express train." Express driver Master Liu told reporters that drivers are usually reluctant to take on carpooling business.

  "The previous carpooling model’suffered a loss’ on the Didi platform." The driver, Master Jin, analyzed that whether it was spelled or not, the money given by the Didi platform was the amount of money from the departure point to the farthest destination. For example, if a passenger went from the News Building to Beiyuan, and a friend went from Chongwenmen to Datun, the fare given by the Didi platform to the driver was not the total amount of money for the two passengers, but the cost of the farthest distance from Chongwenmen to Beiyuan.

  He believes that if the driver did not fight before, he would not suffer a loss, and only earn a little less mileage, but the platform "advanced" the money that was not spelled. After this adjustment, if the spelling is made, the platform can earn an extra order money, and the driver is still paid by the number of kilometers, so the platform "earns more".

  Share into Didi’s profit breakthrough

  Didi carpooling was launched in December 2015. According to the data released in April last year, the average daily order of Didi carpooling has exceeded 2.40 million yuan, becoming a typical representative of the sharing economy in the transportation field. More than 50% of passengers are willing to accept carpooling.

  "The original intention of launching carpooling is to reduce users’ travel costs, reduce the rate of empty vehicles and improve travel efficiency by sharing seats in the car. This adjustment can better realize carpooling to share fares and reduce travel costs," Didi said.

  According to industry analysis, after the implementation of the new carpooling regulations, Didi’s subsidies for the carpooling business will be greatly reduced, the enthusiasm of passengers for carpooling will also be higher, and the platform revenue is expected to increase significantly. Previously, Hitch, which has significant sharing characteristics, was a rare profit bright spot for Didi other than the driving business, but in the face of huge safety risks, Didi Hitch has been hesitant to resume its online service. Under the pressure, the more controllable carpooling business is likely to become the focus of Didi’s business, in order to alleviate the problem of insufficient express capacity and high prices.

  Previously, Didi CEO Cheng Wei publicly stated, "We have not achieved profitability in six years. In the first half of 2018, the company’s overall net loss exceeded 4 billion yuan, and the entire online car-hailing industry was lossmaking."

  "As a representative enterprise of the sharing economy, Didi’s approach of adjusting its operating model to pursue profitability should be understood." Zhang Yi, CEO of iiMedia Consulting Group, said that only by following market laws to seek profitability can companies continue to improve user experience. He believes that for the travel market, Didi is different from the traditional taxi industry. The sharing concept of carpooling can better improve idle seat resources, but the platform also needs to ensure a safe operation system to allow carpooling passengers to have a better experience. (Reporter, Pan Fuda)

BYD Qin pro "broken shaft" incident, quality pit, BYD official statement, whose face is this?

Recently, rumors about "BYD’s new car broke its axle as soon as it was picked up" are flying all over the sky, accompanied by a group of photos of broken axles. It seems that the evidence is conclusive, which makes people believe it. For a main car that has just been listed, no matter which brand, such negative news is very "explosive", and there will definitely be countless pairs of eyeing eyes staring at you: just waiting for you to have an accident! Finally something happened, great!

What is the specific situation? It is said on the Internet that a gentleman went to the 4S shop to pick up a BYD Qin PRO during the National Day. Just one day later, the car didn’t even have a license plate. When driving to a certain section, the car suddenly had an accident. As can be seen from the circulated photos, Qin PRO’s car actually broke the axle, one side of the car tilted, and the rim looked like a ankle, which looked very funny. The occurrence of this incident made the owner very scared.

However, if you look closely at the news, you will find that it is very contradictory. There are actually two stories circulating on the Internet, the same picture, one is the owner of Guangdong, and the other is Mr. Meng from Anhui.

I don’t know, even some people from the media didn’t even figure out the basic car price. The 150,000+car was said to have been "bought for 90,000 yuan", and then they began to make up stories, just to attract attention and defraud the reading.

Xiaobian will give you a careful analysis. The picture is definitely true. Qin pro is really broken, but there are several details to say:

In the first detail, the pro logo is on the upper right corner of the rear of the production car, but the model with the broken axle in the photo does not. Anyone who has paid attention to Qin pro before knows that this is the characteristic of the test car.

The second detail, the wheel hub of the broken axle is different from that of the mass production car. The wheel hub of the broken axle is straight, but the wheel hub of the mass production car has obvious folding angle.

The third detail, the rearview mirror of the broken axle car is folded, which means that the car has been turned off and locked, indicating that the driver is not nearby. If it is really the owner, will the car be locked and left if it breaks down in the middle of the road? Obviously impossible.

Through the above three details, it can be basically confirmed that the broken axle car is a test car, not a mass production version. Some people will ask, what are we testing when the cars are on the market? Of course, we have to test it. Does it mean that the project of this car is over when the car goes on the market? Only companies that are not responsible for consumers will do this.

In order to give the public a truth, BYD officially voiced this matter for the first time, expounding the so-called "new car broken shaft" incident.

It can be seen from Guan Wei’s post that the accident vehicle is not a production model, but a test vehicle for testing, which is basically consistent with everyone’s previous inference.

Secondly, this car is not tested by BYD itself, but provided by BYD to Jiatong, a tire supplier, for tire wear test (Qin pro itself uses Michelin tires). This is a good answer to the question raised by some people, "Why are the cars still being tested?".

Thirdly, there is no so-called "broken axle" in this car, but the tire falls off because of frequent wheel replacement during the test, improper operation by the staff and irregular tire installation. The on-site investigation photos provided by BYD officials show that all five nuts on the right front wheel of the car in the incident have fallen off. According to the inspection, the transmission shaft, lower swing arm, steering knuckle and other parts of the car are in good condition, and there is no damage, and there is no so-called "broken shaft" problem.

For BYD’s response, in the face of external doubts, the investigation results and the truth of the incident were announced in time, indicating that BYD is full of confidence in this incident. In this way, the worries of the majority of riders were resolved in time, and at the same time, some people with ulterior motives were severely hit in the face.

As for whether the broken axle incident can reflect the quality problem, Xiao Bian dare not say that the broken axle of the test vehicle is a matter of course. After all, as a test vehicle, you don’t know how many kilometers it has driven before and what kind of collision it has experienced. Only the real owner has a say in the quality of the car.

2024 Beijing Auto Show: Looking forward to the official launch of U7.

  [car home new car debut] At the 2024 Beijing Auto Show, (|) was officially unveiled. The new car is positioned as a large car, equipped with an easy four-way platform, driven by four motors, with a maximum power of 1306 HP, and its future price may reach one million.

Home of the car

Look up at U7 2024 high-end version.

  Externally, the new car adopts a design language similar to looking up at U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

Look up at U7 2024 high-end version.

Home of the car

Home of the car

  From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively.

Home of the car

Look up at U7 2024 high-end version.

Look up at U7 2024 high-end version.

  From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car. According to the previous application information, the rear of the car will be equipped with an electric adjustable spoiler, a panoramic sunroof as standard, and a streaming rearview mirror.

Home of the car

Home of the car

Home of the car

  In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h. (Compile/car home Yan Huan)

Pre-sale price of cross-country version of Great Wall Gun 16

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

  Yichexun Recently, we learned from the Great Wall official that the off-road version of the gasoline model has announced the pre-sale price, and its pre-sale price range is 160,000-200,000 yuan. The new car will be officially launched on June 5, and the diesel version will be pre-sold in July. There are three versions of Great Wall Gun, namely, passenger version, commercial version and off-road version. The passenger version and commercial version have been listed in 2019, and the off-road version with the most powerful performance has attracted the attention of off-road enthusiasts.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

  The overall modeling of the cross-country version of the Great Wall Gun continues the style of the Great Wall Gun series, but on this basis, a large number of cross-country kits are added to make it more radical than the other two versions. The approach angle, departure angle and minimum ground clearance of the cross-country version of Great Wall Gun are 30 degrees, 26 degrees and 245 mm, which provides a certain guarantee for passability.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

  In terms of size, the length, width and height of the vehicle are 5437/1958/1893 mm (the height after adding the luggage rack is 1918 mm) and the wheelbase is 3230 mm. In terms of tires, the new car will provide three specifications: 265/60R18, 265/65R18 and LT265/65R18(LT stands for light truck tires).

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

  The overall style of the interior of the off-road version is the same as that of the passenger version, but the color scheme is red and black, which is consistent with the appearance. The difference is that the logo of "OFFROAD" has been added to the right side of the center console of the new car and the seat back, rendering a stronger off-road cultural atmosphere.

Auto channel [May 28] [Today's Focus] The pre-sale price of the off-road version of the Great Wall Gun will be 160,000-200,000 yuan, which will be officially listed on June 5.

  In terms of power, the new car offers car version and diesel version, in which the gasoline version is equipped with a 2.0T engine, with a maximum power of 140kW and a maximum torque of 360Nm, and meets the national VI emission standard; The diesel version uses a 2.0T diesel engine with a maximum power of 122kW, and the transmission system is matched with an 8-speed automatic manual transmission from ZF.

Challenge the 72-turn road, and take advantage of the N7′ s Yunnian -A and smart chassis.

Can Tengshi N7 be bought? Which configuration is better? When is it more worthwhile to start?

After watching Tengshi N7 challenge the North 72 turn, Xiao Bian came to the conclusion that:Tengshi N7 is definitely a good car.

First, Tengshi N7′ s three-electricity system is ahead enough!

Tengshi N7 is built with the pure electric architecture of BYD’s E platform 3.0, and after iteration, Tengshi N7 is further upgraded, which is mainly reflected in the two dimensions of performance and safety.

In terms of performance, Tengshi N7′ s four-wheel drive performance versionThe acceleration of 100 kilometers is only 3.9 seconds.Proper first echelon level. And so is the rear-axle permanent magnet synchronous motor of Tengshi N7.The first mass-produced eight-in-one electric powertrainIt has more advantages in the miniaturization and lightweight level of the system, and the comprehensive efficiency has been greatly improved, which is helpful to reduce the power consumption of vehicles.

In terms of security,Naturally, I have to mention the combination of BYD CTB technology and blade battery.Compared with CTP scheme, CTB technology combines the upper cover of the blade battery and the floor of the car body into a sandwich structure of the whole car, which saves space occupation, improves the torsional stiffness of the whole car and has higher safety.

Moreover, thanks to the CTB battery body integration technology, Tengshi N7 has a lower center of gravity and a flatter floor, so the longitudinal space inside the car is naturally larger. The electric pony Xiaobian is sitting in the back row, and it is very ample in both head space and leg space.

Second, the chassis of Tengshi N7 is the ceiling in a 300,000-class pure tram.

Tengshi N7 in the editorial department of Dianju has been bought and opened for less than half a year, and friends have given unanimous praise to the chassis of Tengshi N7. In the video, I believe everyone also felt the powerful driving performance of Tengshi N7.

We often see that a car is not luxurious, high or high, and the chassis texture actually accounts for a large part. The chassis performance of Tengshi N7 is so powerful, which is a very important reason.Cloud chariot a (standard edition) system on board. The hardware foundation of this system is air spring and variable damping shock absorber, which can dynamically adjust the damping and stiffness of suspension system to better balance the handling performance and ride comfort of vehicles.

By the way, Tengshi N7 is also worried that people think that the maintenance cost of the suspension will be high.Therefore, the 8-year or 160,000-kilometer super-long warranty was introduced for the suspension.The main thing is sincerity.

Third, the intelligence of Tengshi N7 is surprising.

As all the friends who are concerned about the automobile circle know, last year, a big melon incident was that He Xiaopeng and Yu Chengdong had been fighting each other for a long time over who was the best in their AEB.

As a result, the car emperor couldn’t stand it any longer, so he came out as the referee and invited seven popular models, including Aouita 11, Tucki G9, Tucki G6 and Tengshi N7, to hold a comparative test on AEB.

I don’t know this ratio, but I directly blew up the hidden master Tengshi N7.

In the static fake car test, Tengshi N7 successfully identified the preceding car at 60km/h, ranking second, only behind Huawei’s Aouita 11 and Wenjie M5. In the rear-end collision test of static two-wheeled vehicles, Huawei’s Wujie M5 and Aouita 11 accurately identified obstacles at a speed of 60 kilometers per hour, and then avoided collisions. Tengshi N7 also accurately identifies obstacles at 60 kilometers per hour, avoiding collisions. Tengshi N7 and Huawei are tied for the first place in this project.

Moreover, in the recent winter test of Knowing Car Emperor, Tengshi N7 was among the best in all tests, and ACC and pure battery life were far ahead of peers.

Therefore, Dianju Xiaobian is very much looking forward to it. What level will NOA, the city of Tengshi N7, be? You know, the hardware configuration of Tengshi N7 advanced intelligent driving version is also very high, with33 sensors, including dual lidar, and a NVIDIA Orin X chip.

In short, judging from the strength shown by Tengshi N7, BYD has been reinforced in the level of intelligent driving, even reaching the level of the first echelon in the industry.

In addition to the reinforcement of intelligent driving, Tengshi N7 has also been further upgraded in the intelligent cockpit. To sum up, it isSmarter and more luxurious.

The smarter place is Tengshi N7.The whole system comes standard with 6 large screens and 6 nm process chips., multi-screen can realize the function of mutual transmission. Although the central control screen no longer supports rotation, the screen size has been further increased to 17.3 inches, which makes the visual and control experience even better.

The AR-HUD system is also equipped under the windshield in front of the driver, which displays more information and can realize real-life navigation and other functions.

In addition, the left and right air conditioning air outlet areas in the front of the vehicle are also equipped with display screens, which can display air conditioning temperature and wind speed information.

Of course, if you want to achieve and drive so many screen linkages, the hardware can’t be bad.Tengshi N7′ s cockpit chip adopts 6 nm process and integrates 5G network, and the officially announced running score reaches 550,000.

In terms of car system, Tengshi N7 is equipped with Tengshi Link super intelligent interactive car system.

In terms of luxury configuration, Tengshi N7 is directly full.

The most interesting luxury configuration isTengshi N7 cooperates with French luxury brand Divare.The first Tivare car audio system was built, which has 16 customized speakers and a total power of 960 watts. You know, as a luxury brand, Divare has to sell a Bluetooth stereo for 30,000-40,000 yuan, so there is no need to worry about the sound quality.

Of course, it is not only the configuration, but also the materials and design of Tengshi N7 in the interior space. It is very willing to pay for the materials. The combination of leather, solid wood and crystal makes the cockpit more luxurious and textured. In addition, the N7′ s seat is in place in terms of angle and support for the body. There are also many configurations such as massage and ventilation.

Moreover, the above configurations including audio are standard. In Teng Shi’s own words:The top match of others is the standard of Tengshi N7.

Fourth, Tengshi N7′ s exclusive function-double gun overcharge!

If you don’t think an overcharge is fast enough, plug in another charging gun! Tengshi N7 is equipped with BYD’s dual-gun fast charging technology. The single-gun charging power is 150kW, and the dual-gun charging power can reach 230kW. According to the official,The maximum charging mileage of Tengshi N7 in 15 minutes is 350km.

At present, many manufacturers have introduced overcharge technology, and the charging efficiency is really fast. However, judging from the popularity of existing overfilling, it is still far from enough. For example, in many high-speed and remote areas, many manufacturers have not yet laid out overfilling.

On the one hand, BYD’s dual-gun overcharge technology just covers the vacancies in some markets, allowing users to achieve charging power of more than 200kW in most parts of China and reduce charging waiting time; Second, there is no need to spend more cost to build overfilling, which can be said to be a very practical innovative technology.

Tengshi N7 not only has a strong charging function, but also has a strong discharging function. Tengshi N7 is equipped with V2V mobile power station, and its external discharge power has risen to 6 kW.

Well, speaking of which, the first question at the beginning of the article must have been answered by everyone. As far as product strength is concerned, Tengshi N7 is definitely a good car. In terms of product strength,Tengshi N7 almost integrates all the top technologies of BYD in electric drive, battery, body control and intelligence.

As for which configuration is better?

Xiao bian feels that he must buy the version with air suspension. With the blessing of Yunqi A (standard version) system, the comfort and handling of the whole vehicle will be improved a lot. As for four-wheel drive or single motor, it depends on the individual’s pursuit of battery life or motivation.

In addition, Xiao Bian suggested that if you have sufficient budget, you can also choose Tengshi N7′ s smart driving high-speed smart driving bag to enjoy the convenient and safe travel experience brought by the high-speed NOA function. Besides, there is a limited time discount now.

By the way, Tengshi N7 also has the latest terminal rights. If you want to buy a car before the Spring Festival, you may wish to go to the physical store to have a closer look.

Huawei held a spring flagship new product launch conference, and a number of new products were released heavily.

On March 23, 2023, Huawei’s spring flagship new product launch conference arrived as scheduled. Huawei P60 series, the flagship of a new generation of intelligent image and technology aesthetics, and Huawei Mate X3 series, the flagship of a new generation of folding screen, were released, and a number of new terminal products were all unveiled.

Anhui’s first tasting night, hand in hand with new technology life, Anhui Huawei’s new product release special session was held at AH-SPACE of Anhui Radio and Television Station from 7: 30 to 8: 30 pm on March 23rd, inviting many media and talents in the province to spend a new product experience trip. The atmosphere of the on-site activities is warm, so you can get to know and experience Huawei’s brand-new products for the first time, and you can also listen to professionals talking about the subtleties of Huawei’s brand-new cutting-edge technology products.

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What are the key points of the spring flagship new product release? Continue browsing and unlock together:

The flagship of intelligent image and aesthetics, Huawei P60 series.

The brand-new image flagship Huawei P60 series focuses on the release, which subtly integrates smart images with scientific aesthetics, deduces the classic design language, leads the innovation of mobile images, and brings double sublimation of senses and experiences.

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Huawei P60 series inherits the excellent genes of Huawei P series photography and aesthetics, and is equipped with super-focusing XMAGE image system. By upgrading the image architecture in the whole link, the optical system structure of main camera and telephoto is changed, and the super-focusing telephoto lens group is created, bringing extraordinary image experience. On this basis, Huawei P60 series has made a new interpretation of classic colors. In addition to the three colors of feather sand purple, feather sand black and emerald green, it also brings a brand-new rococo white. Rococo white color matching adopts the industry’s first "condensed Fritillaria process", which is made by hand and blended with natural mineral pearl powder to make the fuselage shine and realize the natural texture that cannot be copied like natural Fritillaria. Each branch is unique.

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Huawei P60 series brings together advanced and innovative technologies, and its product strength has been upgraded. It first supports two-way Beidou satellite messages, uses four-curved Kunlun glass to be ten times resistant to falling, uses Linxi communication technology, and supports cutting-edge black technology experiences such as 88W1 super wired fast charging Turbo. The product is also equipped with HarmonyOS 3.1 operating system for the first time, with elegant UX design, which brings the improvement of exquisiteness and quality.

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In addition, Huawei P60 Art was also released in shock. The product was inspired by the island, and the iconic island camera shape was created, which brought the design concept of "shape follows heart" perceptual aesthetics, created a pioneering work of artistic aesthetics, attracted many experts and bloggers, and users consulted one after another.

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Huawei’s new folding flagship Huawei Mate X3: the era of enlightenment, beyond imagination.

Huawei Mate X3 creatively realizes the integration of pioneer technology, aesthetics and excellent experience, creates a brand-new folding flagship beyond imagination, and forcefully opens a brand-new era of folding screen mobile phones.

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Huawei Mate X3 breaks through the weight limit. The plain leather model 239g2 has a light weight, and it is the industry’s first four-fold folding fuselage, which is warm and comfortable to hold. The reliability is outstanding, and the internal and external double screens have obtained the double five-star authoritative certification of Swiss SGS for falling resistance and impact resistance; Equipped with the industry’s highest PPI, Huawei Lingjing TM display large screen, with ultra-high resolution, dual 120Hz adaptive refresh rate, and full color gamut and full link color management, making it the first large-screen folding mobile phone with both internal and external screens certified by Rheinland TV. In terms of performance, it supports two-way Beidou satellite messages, which brings the peace of mind experience of sending and receiving two-way contact. At the same time, it is equipped with super-strong communication to ensure users’ worry-free signals anytime and anywhere. Open the all-round shooting experience, have a periscope 5 times optical zoom, and support the functions of fast flash and hovering photography; Enlighten HarmonyOS’s folding ecology, deeply optimize the intelligent interaction, split screen experience and large screen adaptation, and achieve extraordinary folding screen experience.

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HarmonyOS 3 will be upgraded in all HUAWEI departments, and the M5 series advanced intelligent driving version of Huawei will be released in April.

HarmonyOS’s smart cockpit is always new, and all models of HUAWEI will start to upgrade HarmonyOS 3, bringing a smoother, more relaxed and natural interactive experience. After the upgrade, car owners can enjoy rich new functions such as super desktop, smart car search, PC collaboration, small art and no wake-up, and the new privacy mode of the main driver will protect the personal information security of car owners.

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HUAWEI M5 and M5 EV advanced intelligent driving versions equipped with the latest Huawei intelligent driving technology will be released in April, bringing users an unimaginable intelligent driving experience. With the blessing of HUAWEI’s full-stack technology, Huawei’s series of cars have excellent driving and control strength with super power and super stability and comfort, ranking first in the new energy brand new car quality ranking in "2022 Passenger Car New Car Quality Report", and the net recommended value of Huawei’s M5 car owners is as high as 86.4%.

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In the spring of March, everything is rejuvenated. In the beautiful spring, Anhui Duomen Store expects everyone to open a new world about the smart ecology of Huawei’s new flagship product.

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On March 30th, the first sale of P60 series new machines was launched, and many smart life houses in Anhui opened with the same celebration. On that day, there were many surprise interactions and rights policies to invite you to experience.

Rights and interests:

The new P60 products of Huawei stores in Anhui offline are scheduled to enjoy multiple benefits, and the service is guaranteed to be 28% off, which is limited to the first sales gift box.

Anhui Huawei Smart Life Museum Hefei Changfeng wanda plaza, Lu ‘an Wanda and Suzhou wanda plaza stores opened together on March 30th, and received free gift packages at the opening ceremony, and the fun punch-in game kept going!

Double swords are drawn! BYD Song PLUS/2021 Tang unveiled at Changsha Auto Show.

On October 1st, its heavy-duty model Song PLUS was officially launched in Hunan International Convention and Exhibition Center. The new car is positioned as "New Sensory Comfortable Class B SUV" with a 1.5T high-power engine. At present, there are four models to choose from, and the price range is 11.58-14.38 million yuan. It is understood that the pure tram version will also be listed in the future.

At the same time, the 2021 Tang, which has been waiting for countless "Di" powders for a long time, also officially appeared in Xingcheng at the same time. The guiding price of the 2021 comprehensive subsidy is 279,500-314,800 yuan; The guidance price after comprehensive subsidy is 236,800-286,800 yuan; The price of the 2021 Tang fuel version is 165,800 yuan.

Whether it is Song PLUS or 2021 Tang, the sense of advanced design inside and outside the new car has been greatly improved. Not only that, the luxury and power of the two models are outstanding at their respective price points. It is foreseeable that this double "sword" will not only provide users with better travel choices, but also make the future of the brand more worth looking forward to.

Global Super Safe Intelligent SUV——2021 Tang

The 2021 Tang still inherits the Dragon Face family-style design language created by Iger, integrates Chinese style and oriental culture into the design, and perfectly integrates China oriental culture and technology. Since its listing, it has been recognized by 210,000 car owners.

The new generation of Tang headlights adopt suspended Dragon Crystal LED headlights, and the rear taillights adopt seamless through LED taillights. There are 31 kinds of color-changing interactive intelligent cockpit atmosphere lights in the car, and there are over 770 LED beads in the whole car, allowing users to experience the beauty of the East and another beauty brought by technology.

In addition to the luxurious look and feel and comfortable experience, the 2021 Tang, as an ultimate performance product, has also been upgraded in handling. The 2021 Tang perfectly inherits the high-performance genes of family products and is equipped with super-performance DM-p technology, which only takes 4.3 s to accelerate 100 kilometers; The acceleration of 100 kilometers is only 4.4s, and the performance experience surpasses most million-class super-running SUVs.

Not only must it run fast, but it can also stop. The 2021 model is equipped with Braebo high-performance brake calipers commonly used in super running, and equipped with Bosch IPB integrated brake control system, with a braking distance of only 36m.

It is worth mentioning that the comprehensive endurance of the 2021 model has leapt again, reaching 800 kilometers, surpassing most medium and large fuel SUV;; The 2021 model equipped with a blade battery has a working life of 565 kilometers.

Song PLUS, a New B-Class SUV with Super Sense.

The face value of Song PLUS is controlled by a strong team. Former design director Iger is responsible for the overall design, former exterior director Lopez is responsible for the exterior design, former interior design director Michele is responsible for the interior design, and three international masters work together to create it. Then, the aesthetics of Song PLUS Dragon Soul will be further advanced and the comfort of the suspended cockpit will be enjoyed.

The body size of the new car is 4705/1890/1680mm, and the wheelbase is 2765 mm. The wide and low-lying design is matched with the stretched body lines and the penetrating waistline, which shows the dynamics and strength of the car body. The penetrating taillights and hidden exhaust make the tail lines simple but not simple.

The multi-layer suspension design of the interior of Song PLUS realizes the perfect integration of aesthetics and functional practicality. Song PLUS adopts gradient interior for the first time, combined with the use of imported suede materials and the embellishment of double stitches, this luxury is far ahead at the same level. Of course, traveling is not just a person on the road, but also to meet the travel of the whole family. Song PLUS has the widest body in its class, and the super-long wheelbase of the B-class SUV. Moreover, the best riding comfort angle of 28 degrees is adopted in the rear row, and the flat floor is added to create a real standard three-person seat in the rear row.

In terms of power, Song PLUS is equipped with Xiaoyun’s brand-new 1.5TI high-power powertrain, which is matched with a brand-new 7-speed wet dual-clutch gearbox, making the whole shift operation very smooth. The highest transmission efficiency reaches 95%, and the fuel consumption per 100 kilometers is reduced by 15%.

Not only that, as a dynamic and comfortable SUV, under the adjustment of our chief chassis expert Hans team, Song PLUS has brought the chassis performance of the former McPherson and the rear multi-link to the extreme. In the face of increasingly congested traffic, Song Plus has a minimum turning radius of 5.55 meters at the same level, which can truly achieve "one turn".

In addition, Song PLUS is also equipped with DiPilot intelligent driving assistance system, such as lane assistance, intelligent navigation, traffic sign recognition and other functions, making users travel safer and more comfortable!

At the same time, Song PLUS is also a smart car that can constantly evolve, constantly upgrade and iterate. The OTA remote upgrade function of the whole vehicle comes standard, bringing users an ever-evolving leading technology experience.

Huawei: The two "boundaries" are ready, and the two "boundaries" are ready to go.

With its affordable price, Zhijie S7 has pre-sold more than 20,000 vehicles so far.


On November 28th,Yu Chengdong announced the official selling price of Zhijie S7-starting from 249,800 yuan, which is nearly 10,000 yuan cheaper than the pre-sale price.

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For Huawei, the significance of Smart S7 is not only that it is a "real fragrance" product that attracts a large number of consumers, but also the embodiment of Huawei’s core competitiveness and product strength, and marks that Huawei’s smart car selection business has entered a new chapter.

 

 

New energy vehicle companies with the highest sales volume must have their core competitiveness. Among them, Huawei’s smart car selection, including the core competitiveness of the intellectual and intellectual circles, is undoubtedly the high-level smart driving that Huawei empowers.

 

Some time ago, Huawei boarded the hot search because of AEB problem. Through the live test of some bloggers, we found that Huawei’s intelligent driving level is really outstanding. It was only at the full scene conference of Zhijie S7 and Huawei that Huawei showed the full strength of ADS 2.0.


In the past, we often saw drivers drive their cars slowly to the booth when attending car conferences, but the intellectual S7 was different.It can automatically drive to the booth without a driver, and face the audience at the press conference, and it can automatically drive out of the booth after the press conference.Yes, this is the strength of Huawei ADS 2.0. Users take out their mobile phones and open the App to summon cars, and the cars can automatically drive to the users.

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Parking service is also a highlight of the intelligent S7 intelligent driving. Unlike automatic parking, parking service doesn’t need anyone in the car.After entering the parking lot, the owner can leave after opening the parking service, and the car will automatically find a free parking space and stop. Even if it isThe parking space is relatively narrow, and it is difficult for old drivers to park in it. There is no pressure on the intellectual S7.

 

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Traditional automatic parking requires drivers to sit in the driver’s seat and concentrate on it to prevent bumping when parking. If the parking space is too narrow, the driver may need to get off and use the remote parking function.

 

Huawei is not the first enterprise to put forward the functions of Calling Auto and parking service, but it may be the first enterprise to realize and gradually popularize these two technologies.

 

In the aspect of automatic driving, which users pay attention to, ADS 2.0 also realizes more accurate and fast obstacle recognition ability through general obstacle monitoring network, RCR road topology reasoning network and other technologies. At the same time, Huawei said that by the end of 2023, NCA (Intelligent Navigation Assistance) coverage in urban areas can be achieved nationwide, and it is a map-free mode.

 

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Undoubtedly, in terms of intelligent driving of core competitiveness, Huawei strives for perfection and takes the lead in achieving the goal set by its friends a few years ago. However, Huawei’s research on smart driving goes far beyond this. The core of smart driving is not only "smart driving" but also "smart travel".

 

With the blessing of AI big model and Harmony 4.0, Xiaoyi voice assistant has stronger interactive ability, can answer all kinds of questions of car owners at any time, and provide various services, such as voice-controlled booking and facial recognition payment. The whole process can be completed automatically without users’ hands-on.

 

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In-car payment mode has also been proposed by car companies before, but Huawei has once again achieved it first.

 

 

The protagonist of this conference is naturally Zhijie S7, the first car of Huawei’s smart car selection business.Superb technology is only one aspect of creating explosions, and on the other hand, it has enough hard power.

 

Zero-hundred acceleration of 3.3 seconds, 0.203cD wind resistance, Turing chassis, suspension, 855 km long battery life, 800V fast charging, high-order intelligent driving, magic space, queen space, no wheat K song …

 

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These functions all illustrate the Excellence of Zhijie S7, with a starting price of 249,800 yuan, and without losing the configuration and experience of Model S, 20,000 orders are only the limit of time, not the limit of Zhijie S7.

 

In fact, there is another car that announced the price at this conference, that is, the new M7 Max rear-drive intelligent driving version, with a five-seat version of 289,800 yuan and a six-seat version of 309,800 yuan, which is 20,000 yuan cheaper than the four-wheel drive version. With lower price, similar configuration and driving pleasure brought by rear drive, this car is undoubtedly very competitive.

 

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Perhaps it is because Huawei and Cyrus saw the hot sale of the new M7 Max rear-drive intelligent driving version.According to Huawei’s official data, the new M7 in the world has exceeded 100,000, of which 60% is the smart driving version, and 75% of users have selected the smart driving package in the city.

 

At present, the most serious problem facing the new M7 is probably the production capacity. Huawei has stated that the expected delivery volume will reach 23,000+in December this year, and the monthly delivery capacity will be increased to 30,000+next year.

 

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Another reason why Huawei is eager to increase its production capacity lies in the release of the M9—— in December, the product with the highest positioning in the car industry. The car has not been officially released, and the order volume has exceeded 33,000 units, which shows that the heat is high.

 

Ask the world to focus on SUVs, the intellectual world to focus on cars, and the route of Huawei’s smart car selection business has been determined. Relatively speaking, SUVs meet the needs of home users, while cars are more suitable for young people who pursue a sense of driving.

 

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The M5 Smart Driving Edition, the new M7, and the upcoming M9 have helped the car to achieve mainstream price coverage of more than 200,000 yuan. Perhaps in the future, after Huawei’s smart car selection business and the car industry realize profitability, the car industry will also launch M1 and M3 with lower positioning to achieve full coverage of major price points. At present, it is possible to make a profit if the new forces build cars and launch cars with more than 200 thousand yuan.

 

The era of the intellectual world has just arrived. An S7 is in the front line, and it is not expected to take long. S5, S9 and other models will also be released. Occupy the two mainstream models of cars and SUVs, and there are still some smaller models such as off-road vehicles and MPVs. I wonder if Huawei is willing to get involved. However, it is certain that the scale of Huawei’s smart car lineup will have a period of rapid expansion, and the brands that help Huawei achieve subsequent expansion are the remaining two "boundaries".

 

 

At the press conference, Yu Chengdong personally admitted that there are two "boundaries" coming, and the other two corresponding car companies are BAIC and JAC.

 

Long ago, Huawei HarmonyOS Zhixing registered many trademarks related to "Jiejie", such as HarmonyOS Jiejie, Yaojie, Youjie, Xuanjie and Huijie, which made preparations for other partners who might join Huawei’s smart car selection business.

 

As the most valued model of Huawei’s automobile business, under the smart car selection model, Huawei will not only provide technical support for car companies, but also use its own offline channels and the brand value and popularity accumulated by C-side operations for many years to promote them.


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Today, only Changan Automobile is left in Huawei’s Hi model, but the partners of smart car selection business have developed from only Celeste to Chery, BAIC and Jianghuai.

 

In the era of new energy vehicles, the automobile industry will usher in a reshuffle. Just like the changes in the era of smart phones, it is inevitable that some old car companies will fall.


Today, with the emphasis on the Internet of Everything, full-scene intelligence is particularly important, and Huawei’s strength lies in full-scene intelligence. As early as the early days of the 5G era, Huawei launched the whole house intelligence, and now it has also included cars in the whole scene interconnection, taking the lead.

 

Up to now, there are still more than 60 self-owned brand car companies in China, and the competition among new car-making forces has reached a white-hot stage, with more and more new forces with monthly sales exceeding 10,000 yuan. On the contrary, it is a traditional car company. Except for Chang ‘an, Great Wall, Chery, Geely and BYD, the performance of other independent brands is very general.

 

It is expected that more car companies will join Huawei’s smart car selection model, use Huawei’s technical strength to help them improve their product competitiveness, and use Huawei’s brand value, popularity and offline channels to help them sell vehicles.

 

Huawei has already registered a large number of "Jie" trademarks and is waiting for them to come.

Huawei: Sales revenue in the first three quarters was 456.6 billion yuan, up 2.4% year-on-year.

  On October 27th, Huawei announced its operations in the first three quarters of 2023.The sales revenue reached 456.6 billion yuan, up 2.4% year-on-year.The rate is 16.0%.

  Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

  Brush the screen! Huawei’s net profit in the first three quarters exceeded that of last year.

  On October 27th, Huawei released its operating results for the first three quarters of 2023 in official website. In the first three quarters, the company achieved sales revenue of 456.6 billion yuan, up 2.4% year-on-year, with a net profit margin of 16%.

  Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

  Previously, Huawei’s semi-annual report revealed that Huawei’s ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of smart car incremental components continued to improve.

  It is worth mentioning that after the low-key listing of Huawei Mate 60 series mobile phones at the end of August this year, "one machine is hard to find" so far. At the same time, in September this year, Huawei andAfter the listing of the new M7, there was also a "single explosion".

  The net profit of the first three quarters has exceeded that of last year.

  On October 27th, Huawei released its business performance in the first three quarters of this year in official website, achieving sales revenue of 456.6 billion yuan, up 2.4% year-on-year and a net profit margin of 16%.

  In the same period last year, Huawei’s sales revenue was 445.8 billion yuan, and the profit rate of its main business was 6.1%.

  In contrast, although Huawei’s sales revenue in the first three quarters of this year did not increase significantly year-on-year, its net profit increased significantly. Simply calculated according to the net profit rate of 16%, Huawei’s net profit in the first three quarters of this year has reached 73.056 billion yuan, which has exceeded the company’s annual net profit data of 35.6 billion yuan in 2022.

  For the performance in the first three quarters of this year, Hu Houkun, Huawei’s rotating chairman, said: "The company’s operating results are in line with expectations. Thank customers and partners for their trust and support to Huawei. Facing the future, we will continue to increase investment in research and development, give full play to the advantages of the company’s industrial portfolio, continuously enhance the competitiveness of products and services, and create greater value for customers, partners and society. "

  However, in the third quarterly reportHu Houkun did not introduce the development of Huawei’s business segments separately.

  On August 30th this year, the semi-annual report of Huawei Investment Holdings Co., Ltd. was officially held in China.Net release. The data shows that Huawei achieved revenue of 308.29 billion yuan in the first half of the year, compared with 298.68 billion yuan in the same period of last year, a year-on-year increase of 3.2%; The net profit was 46.523 billion yuan, compared with 14.629 billion yuan in the same period of last year, an increase of 218%.

  Previously, Meng Wanzhou, Huawei’s vice chairman, rotating chairman and CFO, said that Huawei had seized the development trend of digitalization, intelligence and low carbon, put pressure on the root technology and focused on creating value for customers and partners. In the first half of 2023, ICT infrastructure business remained stable, terminal revenue increased, digital energy and cloud services achieved good growth, and the competitiveness of incremental components of smart cars continued to improve.

  According to relevant industry insiders, Huawei’s performance in the first three quarters of this year looks higher than in the past, including the continuous counting of previous sales business, and the overall business development is relatively stable, in line with industry expectations.

  China reporter noted that Huawei’s semi-annual report showed that the indicator of the consolidated income statement changed greatly in the first half of this year compared with last year was "fair value change income". The fair value change income in the first half of this year reached 36.367 billion yuan, compared with 1.915 billion yuan in the same period last year, a year-on-year increase of 34.452 billion yuan.

  Mate 60 series mobile phones and cars in the world are screened.

  The word "far ahead" is gradually reflected in the new Mate 60 series and the new M7 car released by Huawei this year.

  On August 29th this year, Huawei Mate60 series launched the "Pioneer Plan", which took the lead in selling before the press conference and sold out quickly. Up to now, Huawei Mate 60 series mobile phones are still "hard to find one machine" in the market.

  On September 25th this year, Yu Chengdong, managing director of Huawei, CEO of terminal BG and chairman of BU, a smart car solution, said that Huawei Mate 60 series has been widely loved by consumers since it started the pioneer program, and is now working overtime for emergency production. There are more than 700 million users in HarmonyOS, and HarmonyOS 4 currently has 60 million upgraded devices, with an increase of 1.2 million users every day.

  What is Huawei’s mobile phone sales? On October 26th, Counterpoint, an international research organization, released a report showing that in the third quarter of 2023, the sales volume of smartphones in China decreased by 3% year-on-year, and the year-on-year decline narrowed. Among them, thanks to the newly launched Mate 60 series, Huawei’s mobile phone sales increased by 37% in the third quarter.

  According to the report, in the third quarter of 2023, except Huawei, most leading mobile phone brand manufacturers failed to perform as expected. Huawei released Mate 60 Pro at the end of August, which caused a huge sensation in the market. This product greatly promoted Huawei’s smartphone sales in the third quarter of 2023.

  However, the agency did not announce the number of mobile phone sales of Huawei in the third quarter. However, according to public information, Counterpoint said in an interview recently that Huawei sold 1.6 million Mate 60 Pro in six weeks, of which more than 400,000 were sold in two weeks.

  In addition to the Mate 60 series of mobile phones, Huawei’s "one machine is hard to find" situation, and there is also a phenomenon of explosion of cars in the world.

  It is understood that in January this year, the sales volume of the Wenjie series was only 4,475 units, down 56% from the previous month; The monthly sales from February to March were 3,505 vehicles and 3,679 vehicles respectively. It was not until June that the overall sales volume of the series recovered to nearly 7,000 vehicles. However, from July to August, when the sales volume of new car-making enterprises such as "Wei Xiaoli" rose sharply month-on-month, the sales volume of Wenjie series declined again.

  With the hot sale of the new M7, it will go out of the sales trough. Yu Chengdong used "It’s not easy to come back from the dead" to evaluate the new M7 explosion list.

  On September 12th, the new M7 was officially launched. This new car equipped with Huawei HarmonyOS cockpit and Huawei ADS 2.0 intelligent driver assistance system has a monthly order of more than 60,000 vehicles, with an average daily order of more than 2,000 vehicles. Among them, on the last day of the National Day holiday, the new M7 was ordered to exceed 7,000 vehicles in a single day, and most of them were ordered in a single day.Monthly sales of automobile brands.

  On October 25th, AITO released the latest "blind order" report card of M9. Up to now, the order for this car has exceeded 15,000 units, and it has been sought after by consumers before listing.

  According to the introduction of AITO Automobile, the M9 is inspired by "Wan Li Kun Peng Zhi", and the "Kun" shape is designed as the body profile. The headlights and taillights surround the horizontal line of the visual center, creating a visual form of "Kun Peng spreading its wings", showing high-end.Family design of science and technology sense.

"Smart luxury flagship SUV" Star Road Eta Ursae Majoris highlights listed

[Global Network Automobile Comprehensive Report] On February 21st, the "Smart and Light Luxury Flagship SUV" Star Road Eta Ursae Majoris was listed in the global highlight of Shanghai Bund E-sports International Cultural Center, which started the first shot of the high-end SUV market in China in 2023. There are six models of 400T TGDI two-wheel drive and 400T TGDI four-wheel drive in the new car, and the price range is 15.28-20.28 million yuan. Judging from the previous professional media evaluation, Starway Eta Ursae Majoris has the leapfrog strength to comprehensively benchmark the 400,000 joint venture luxury SUV. Combined with the people-friendly price and rich configuration level announced this time, it is believed that after listing, it will quickly set off a "luxury equal rights" movement in the 200,000-yuan SUV market, leading the Starway brand to establish a new pattern of independent high-end market.

What’s even more surprising is that on the basis of high-value purchasing power, the listed Star Road Eta Ursae Majoris has also brought six star enjoyment rights to users, effectively achieving "understanding what users think and pampering what users need":

  1. Hui Xingli: You can enjoy a discount of 10,000 yuan when you buy a car with a loan.
  2. Huanxingli: enjoy a subsidy of 10,000 yuan for replacement to the highest level.
  3. Provincial Star Gift: Free basic maintenance for the first owner for 3 years or 6 times (including the first insurance)
  4. Yuexingli: Free basic traffic for life (first car owner) and free entertainment traffic for 3 years (10G/ month).
  5. An Xingli: the first owner’s lifetime warranty for the whole vehicle
  6. Star ceremony: the first car owner’s life-long free road rescue

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the press conference that "Starway is the crown jewel of Chery Group, and the global model Starway Eta Ursae Majoris is the representative work of Chery Group’s latest technical concept and latest user concept". Xingtu Eta Ursae Majoris is not only the first strategic model in Xingtu brand 2.0 era, but also the first model of Chery Group’s "Eta Ursae Majoris 202.5 billion science and technology strategy", which is the best embodiment of the innovative spirit of "Technical Chery" in the new era. It is such a model born with its own star aura that has won professional recognition in the automobile industry. Since the blind booking was started on December 27th and the pre-sale was started on January 30th last year, Eta Ursae Majoris has received a high degree of attention-12,900 units were blindly ordered and 5,118 units were fixed. On the eve of listing, with the arrival of the existing cars of Xingtu Eta Ursae Majoris, new cars have become the "hot cakes" of the local automobile market in the first-and second-tier important markets such as Chengdu, Wuhan, Guangzhou and Chongqing, and the hot market value continues to be full.

Judging from the market results of "hot before listing", the product positioning of Xingtu brand for Xingtu Eta Ursae Majoris’s "400,000-class smart and light luxury flagship SUV" is not an armchair strategist, and the key lies in the precise product strategy of "breaking through the purchasing power of doubling the car price". Today, the automobile market in China is undergoing earth-shaking changes. Joint-venture luxury brands have shown signs of fatigue in terms of product change, market demand and user concept. China brand has started to rise strongly through independent innovation technology, and gradually mastered the discourse power and pricing power of the mainstream family car market. At present, there is an urgent need for a product that can show national pride and has the value of high-end cars in China, and Xingtu Eta Ursae Majoris is such a model with a product value of 400,000, which is comparable to the joint venture luxury SUV brand.

Light up the "light" in users’ hearts and achieve the "light" of the national tide in the new era.

"Although the blind booking and pre-sale orders of Starway Eta Ursae Majoris have created a new speed, what is even more surprising is that we have also seen new changes in the portraits of brand users, and a large number of intellectual users and urban light and middle-class car buyers have emerged, which is also the target group of Starway Eta Ursae Majoris", shared by Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of EXEED Starway Marketing Center.

According to the data, there are 350 million light and middle-class cities in China that are becoming the backbone of consumption. They are well-educated and in the initial stage of their families and careers. They attach great importance to the comfort and quality of life, and self-pleasing consumption is their belief, and they are willing to spend more on hobbies and self-improvement. But at the same time, they are also rational consumers, who know how to be moderate in consumption and pursue a more rational brand. The gratifying market results of Starway Eta Ursae Majoris in the early stage undoubtedly fully verified the accurate positioning of Starway brand to the user population and its forward-looking insight into the future market.

"They are not only the real users of Starway Eta Ursae Majoris, but also the brand genes of Starway," said Huang Zhaogen. Users have always been the best product managers in Starway, in order to practice the brand promise of "understanding what users think and pampering what users need" on the spot. Up to now, Starway has set up user co-creation activities such as Starlight Club and Starlight Friends. Starting from Star Road Eta Ursae Majoris, Star Road will continue to make progress, and join hands with the vast number of users, partners, media, social elites and other industry representatives to create a new user ecosystem in Star Road Eta Ursae Majoris, deeply cultivate the middle-class user population, realize content co-creation, brand co-creation, and users and brands grow together.

At the event site, representatives from various industries, such as Zhang Zhijing, a senior jewelry designer, Qiu Yudong, president of What’s Worth Buying, Li Jing, a teacher from Peking University, and Qiu Yun, an entrepreneur, gathered together to talk about their vision, share their strong recognition of Starway Eta Ursae Majoris’s product strength comparable to that of 400,000-class joint venture luxury SUV, and ardent expectations of Starway brand as "the light of high-end domestic products", which once pushed the atmosphere to a climax.

400,000-level luxury value, for "enjoyment and better"

At the listing meeting, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and President of Automotive Engineering Technology R&D Institute, once again emphasized the "gold content" of the products of Xingtu Eta Ursae Majoris. He said, "Xingtu Eta Ursae Majoris is a brand-new three-good SUV model of Chery Group with the best Chery system, better brand and better market segment". Behind Xingtu Eta Ursae Majoris, three firsts were realized: the first product and birth of scientific research achievements in Eta Ursae Majoris 2025 laboratory. It is precisely because of the strong technical background of Chery Group that as a "leading generation" global product, Xingtu Eta Ursae Majoris can perfectly match the life and spiritual taste of the urban light and middle class.

With its advanced, luxurious and technologically perceptive design language of "Aesthetics of Light", Starway Eta Ursae Majoris won the 2022 IDA International Design Gold Award in the United States, becoming the first fuel SUV of a local brand in China to win this award. On the front face, the borderless middle net of Star Window is matched with X-type starship daytime running lights on both sides, which makes the front face very avant-garde. The car side design subverts the inherent impression of the traditional SUV. With the maximum width-height ratio of 1.149, the design of the cockpit sliding roof and the spoiler of the fighter tail, it has created a fighting atmosphere and dynamic style that is as shocking as a sports car. The design of Xinghe taillight contains mystery, and it has an intelligent light system that can rhythm with the music played in the car. Coupled with the design of the star ring welcome lamp blanket with a full sense of ceremony, it creates a sense of honor and ceremony when getting on and off.

The length, width and height of the new car are 4781 mm *1920 mm *1671mm respectively, and the wheelbase is 2815mm. The size of the leapfrog body gives all the staff a wide and comfortable seating space. In a spacious space, the NAPPA leather interstellar travel seat has a delicate texture and comfortable sitting feeling comparable to that of a high-end sofa. The front seat integrates functions such as ventilation/heating, electrically adjustable leg rest, headrest sound, etc., and the co-driver position is additionally provided with an electric foot rest and five modes of back pneumatic massage. The electric stepless adjustable backrest angle of 7 and independent fresh air system make every occupant find the most comfortable place to belong.

As the first model of "Lion Eco-2023", Starway Eta Ursae Majoris is an example of its peers in four dimensions: architecture, hardware, audio-visual and intelligent driving. With the support of Qualcomm Snapdragon 8155 smart chip+Xiongshi Zhiyun 5.0 gold combination, Starway Eta Ursae Majoris can easily realize operations such as quick start of the vehicle in 3 seconds, identification in 2 seconds, and continuous processing of more than 20 instructions in 30 seconds, and its ultra-fast computing and processing ability eliminates waiting. 24.6-inch curved screen design, brand-new HMI 5.0 UI visual interaction, super ID and Xunfei voice engine and other configurations bring more caring. The 50-inch imaging AR-HUD function further enhances the user’s driving experience. In terms of intelligent driving configuration, the new car will also be equipped with high-heat functions such as AVP autonomous parking service and NOC high-speed pilot intelligent driving.

The new flying fish super-sensing chassis with CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scene intelligent four-wheel drive system, intelligent brake-by-wire system and other advanced functions as the core will bring the new car a "flying fish"-like free leap and elegant sliding posture in all road conditions and all-scene environment, and at the same time achieve the ultimate balance of comfort, control and safety in dynamic performance. The new car is equipped with a high-efficiency power system with a 2.0TGDI turbocharged engine and a 7-speed wet dual-clutch gearbox. Among them, the 2.0TGDI turbocharged engine has won the title of "Top Ten Engines of China Heart", which can produce a super power output with a maximum power of 192kW and a maximum torque of 400N·m, and the fuel consumption under WLTC condition is 7.5L/100km.

The safety protection capability of Xingtu Eta Ursae Majoris is also very eye-catching. The new car is built according to the global N-CAP five-star safety standard, equipped with 32 ADAS driving assistance functions, and the car body adopts the new cage-type energy-absorbing space capsule technology, accounting for 85% of the ultra-high-strength steel of the whole car, which can withstand the compression of the 10-ton car body. The unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.

It is worth mentioning that the Star Road Eta Ursae Majoris, which is built with the highest five-star standard in the world, has been polished by three rigorous test standards: 1.37 million km+ ultra-long user simulation test, 260,000 km+ durability test and misuse test of 12 working conditions including pits, bumps, braking and squeezing in Eta Ursae Majoris Laboratory, and its reliability can be called the "king of volume" at the same level.

Born to the light, shining to the world, lighting up the next distance.

In 2022, in the extremely ups and downs of the market environment, Xingtu brand achieved a cumulative breakthrough of 100,000 users and a few independent high-end brands achieved positive growth. The annual sales volume increased by 37.6% year-on-year, demonstrating the promising "post-wave" potential and brand resilience. Standing at the starting point of the next 100,000 yuan, Starway Eta Ursae Majoris, a "star model", is bound to lead Starway to achieve brand breakthrough, user breakthrough and market breakthrough, lead Starway to a better future and contribute more brand added value to the global development of Chery Group.