Xiaomi air conditioner is a smart home product with a variety of modes to choose from to meet the needs of different users. This article will introduce the common modes of Xiaomi air conditioner and its adjustment methods to help users better use Xiaomi air conditioner.

　　cooling mode

　　The cooling mode is suitable for hot summer weather and can quickly reduce the indoor temperature. On the remote control of the Xiaomi air conditioner, find the "Mode" button and select the "Cooling" mode after pressing it. The desired indoor temperature can be set by adjusting the temperature button. For example, set the temperature to 25 degrees Celsius and the air conditioner will work to keep the indoor temperature around 25 degrees Celsius.

　　Heating mode

　　The heating mode is suitable for the cold winter and can provide a warm indoor environment. Similarly, on the remote control of the Xiaomi air conditioner, find the "mode" button and select the "heating" mode after pressing it. Set the desired indoor temperature by adjusting the temperature button. For example, set the temperature to 20 degrees Celsius and the air conditioner will work to keep the indoor temperature around 20 degrees Celsius.

　　dehumidification mode

　　The dehumidification mode is suitable for humid environments and can reduce indoor humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select the "Dehumidification" mode after pressing it. The desired humidity level can be set by adjusting the humidity button. For example, set the humidity to 50% and the air conditioner will work to keep the indoor humidity around 50%.

　　automatic mode

　　Automatic mode is the intelligent mode of Xiaomi air conditioner, which automatically adjusts the working mode according to the indoor temperature and humidity. On the remote control of Xiaomi air conditioner, find the "Mode" button and select "Automatic" mode after pressing it. The air conditioner will automatically switch the cooling, heating or dehumidification mode according to the indoor environment to maintain a comfortable indoor environment.

　　Overall, Xiaomi air conditioner has a variety of modes to choose from, and users can adjust them according to their actual needs. Through the mode button and temperature/humidity button on the remote control, users can easily switch and adjust the working mode and parameters of the air conditioner to obtain a comfortable indoor environment.

On August 3, Hengda contributed a high-profile press conference to the world.

(The first six models of Hengchi were released globally)

At the press conference, accompanied by long-lasting cheers and applause, the first six pure electric vehicles of Hengchi were finally unveiled. It is understood that in order to ensure that Hengchi would surprise four people as soon as it appeared, Xu Jiayin visited Europe, America and Japan many times last year, and finally promoted the strategic cooperation between Evergrande and 15 top styling masters around the world, injecting the strongest "value gene" into Hengchi.

Sure enough, the Hengchi 1-6, which was personally designed by international design masters such as Anders Warming, Michael Robinson, and Maruyama Gonggu, not only quickly triggered intense discussions on the spot with its appearance, but also exploded the headlines of major media. Among them, the Hengchi 5, built by Maruyama Gonggu, is a representative of the pure electric A-class SUV in the series. Its sporty and powerful design can be predicted to become the first choice for young people.

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

(Heng chi 5)

From the appearance point of view, the front headlights of Hengchi 5 use the H-shaped elements of the Hengchi series. The headlights on both sides are dart-shaped, which is domineering and fierce. The middle is connected by a long and narrow light strip. From a distance, it is a capital letter H, which is very recognizable. Under the light strip, a unique high definition display screen design is used, and the parametric texture formed by the LED light strip is arranged above, which lights up the effect such as the angel wings that are about to unfold, making the style of the whole car more intense.

From a practical perspective, the class-leading oversized body and super-long wheelbase give the Hengchi 5, a compact SUV, a complete sense of space. It is worth mentioning that the roof is also equipped with searchlight equipment, which can effectively avoid potential crises when off-road. The multi-faceted protection is truly intimate, and the oversized panoramic sunroof also creates a perfect visual experience for the owner.

To have good looks and strength, Hengchi 5 will surely hit the hearts of young people with a dark horse trend and impact the power SUV market.

　　International Online auto channel News: On July 20th, China Star flagship SUV— — Xingyue L is listed globally in Hangzhou Olympic Sports Center Gymnasium. The new car has launched two power combinations, 2.0TD-7DCT EVO and 2.0TD Hi-Tech -8AT, with a market guidance price of 137,200-185,200 yuan. Among them, the price of Cuiyu Magic Color Set is 5000 yuan, including Cuiyu Magic Color Special Car Paint+Cuiyu Double Suede Interior, Double Five-spoke Pulse Exclusive Wheels+Magic Color Exclusive Car Keys. As a brand-new flagship SUV born in CMA architecture, Xingyue L matches smart technologies such as Geely Galaxy OS system and HWA high-speed driver assistance system, and at the same time supports global FOTA cloud upgrade. With a product value of 300,000, it completely surpasses the strong joint venture brand without users spending a penny, setting a new benchmark for the high-end value of China Star flagship SUV.

Xingyue l market guidance price

Xingyue l

　　This time, Xingyue L was listed as "China Star Flagship SUV", and assembled with Xingyue S "China High Performance SUV" and Xingrui "China Family Car Subverter" to form the "China Flagship" lineup. Taking this opportunity, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Named "China Star", it entered a new stage of Geely 4.0 in science and technology, and issued a brand-new brand value proposition of Geely brand "great because of happiness", aiming at popularizing high-end products and conveying the golden rule of "choosing a world-class car and looking for CMA" to the market. On the road of practicing the vision of "making the world full of Geely", Geely Automobile has opened up a world-class high-end new track, deepened the global market, and determined to fight for the value of China Automobile and make China Automobile bigger and stronger.

　　Challenge the three flagship standards of intelligence, safety and luxury. This is what China Star’s flagship SUV should look like

　　In the advanced era of CMA, Xingyue L has gathered Geely’s strongest energy, and has become one of the best choices for a 200,000-class five-seat SUV with three flagship standards: intelligence beyond time, safety beyond imagination and luxury beyond expectation, and it is a well-deserved flagship SUV of China Star.

　　The new car is first equipped with Geely Galaxy OS system, and adopts one of the strongest Qualcomm Snapdragon 8155 chips, which can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD — Created a smart cockpit with a larger "screen ratio", and the co-pilot can also play smoothly; HWA Expressway can actively monitor the surrounding environment, automatically control horizontally and vertically, and stay away from large vehicles. When the lane change conditions are met, the driver can pull the steering lever to complete the lane change.

　　Inheriting CMA’s new intelligent and evolvable electronic and electrical architecture, cross-domain integration and high-speed transmission capability make L4 autonomous driving possible, and at the same time, it has the ability to integrate global updates and stronger technologies, so that Xingyue L has the potential for intelligent expansion in the next 5 to 10 years. In addition, the global FOTA capability of Xingyue L is the first engine power OTA, which enables fuel vehicles to achieve multi-dimensional upgrades like pure trams. Xingyue L pioneered the definition of all vehicle interfaces and standards by China automobile manufacturers to the whole world, symbolizing that Geely, on behalf of China, has truly mastered the right to speak in the field of global automobile intelligence, which is also a milestone in the development of China automobile industry.

Xingyue l

　　Beyond the safety of imagination, Xingyue L is born and powerful, inheriting the world’s top safety genes of CMA supermatrix. Thanks to the 24 sensing components with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area safety, which meets the global five-star safety in China, Europe and America and creates a new safety standard in the digital age. It is worth mentioning that the EMA emergency steering assistance system carried by Xingyue L can help the driver to make emergency avoidance when danger comes, and minimize the possibility of injury; Elk passed the test with a score of 79km/h, and its body posture is close to perfection, giving users stronger protection with safety.

Xingyue l

　　Beyond the expected luxury, Xingyue L is in line with the value of 300,000-level products. Cuiyu Blue, which draws on oriental classical elegance, perfectly blends with Xingyue L, and the 2845mm long wheelbase highlights the broad mind and pattern of Xingyue L; The fineness of pearl stitching and the delicacy of suede complement each other. In order to let users enjoy the quiet experience of "baby-level sleep", Xingyue L has made great efforts in the aspects of acoustic materials, sound insulation materials, sealing strips and double-layer laminated sound insulation glass, and applied ANC active noise reduction technology of high-end headphones, and the quiet effect in all working conditions has reached the level of millions of luxury cars.

　　CMA Super Matrix has created a "good foundation" for Xingyue L. The whole system comes standard with the Drive-E series 2.0TD engine. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, and the Aisin 8AT gearbox with high matching reliability and smooth gear shifting, as well as the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, which is the first in China, with an acceleration of 7.7 seconds per 100 kilometers and a braking of 37.37 meters per 100 kilometers. The comprehensive mechanical quality far exceeds the same level.

　　Popularization of High-end Products China Star Launches World-class High-end New Track

　　Two years ago, Xingyue, the first model of Geely brand CMA architecture, broke the inherent cognition of users’ distrust of the three major parts of China car; In 2020, Xingrui, the "subversive of China family car", broke the long-term compromise of users on the standard of family car for joint venture brands; Now, China Star’s flagship SUV has surpassed L, redefining the new standard of SUV, and will take the "Blue Geely Action Plan I" as the program, practice the new energy road of intelligent energy saving, and link it with intelligent travel to satisfy users’ beautiful imagination of future car life.

Xingyue l

　　At the press conference, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Name it "China Star". In the new era of building a modern and powerful country in China, with the changes brought about by innovative technologies such as artificial intelligence, big data and industrial Internet, China Automobile has seized the great opportunity of global automobile industry transformation and upgrading. "China Star" represents the highest level of China automobile brand, challenges the high-end market, provides users with high-value products and realizes the popularization of high-end products.

　　It is worth mentioning that adhering to the principle of "customer-centered" to build products and services, China Star adheres to the innovative user experience of "no better than not trying and not selling", bringing users high value beyond the strong joint venture brands, giving users more power to define products and services, and forming a sense of pride of users "choose a world-class car and look for CMA".

　　Fighting for "China Automobile Value" Geely is the global leader of China Automobile.

　　At present, the upgrading of automobile consumption has led to a large increase in the market share of high-end models, and it has become a trend for China automobile brands to go up. Focusing on user needs and relying on technological innovation, Geely actively embraces change and responds to market changes with high-quality development. In the new era of all-round development of China automobile brand, China Star’s mission is to constantly use high-end products to fight for "China automobile value" in the global automobile industry and set a new benchmark of "China automobile value" with three high values.

Xingyue l

　　The release of "China Star" is a brand-new advance of Geely’s architecture. At present, Volvo, Link and Geely CMA architecture products have been recognized by more than 1 million users around the world, which proves the value brought by CMA architecture. By 2024, all products of Geely brand will fully realize the construction of cars. Geely will continue to implement the "Blue Geely Action Plan" and lead the world in intelligent energy-saving and new energy technologies. In September, 2021, Geely Automobile will launch a global power brand, and build a Geely GHS2.0 intelligent hybrid system, achieving 43.32% of the world’s highest thermal efficiency and more than 40% fuel saving rate. GHS2.0 dual-engine intelligent hybrid system will be first carried on China Satellite. Geely has made forward-looking layout in the fields of LEO synchronous satellite, V2X vehicle-road coordination and high-level autonomous driving, and has the ability to link smart city traffic. By 2022, Geely Automobile with L4 unmanned driving and intelligent digital cockpit will serve the Hangzhou Asian Games and show the world the elegance and value of "Intelligent Travel in China".

Gan Jiayue, CEO of Geely Automobile Group

　　Gan Jiayue, CEO of Geely Automobile Group, said: "The high value of China Star Three leading the world is that China Automobile will go global, become bigger and stronger ‘ China Geely ’ One of the plans. As the global leader of China automobile, Geely will be ‘ China automobile value ’ And the war, look for the right direction, firm belief, unfocused efforts to run upward, so that China cars can travel all over the world. While achieving sustainable development, Geely has already possessed sufficient ability to focus on creating happiness, achieving greatness and making people happy for every Geely user, employee and partner ‘ Great because of happiness ’ . In the future, we will uphold ‘ Make the world full of Geely ’ Brand vision, let users experience ‘ Good driving, good safety and good luck ’ With the unique value of its products, Geely Automobile is bound to provide users with products and services that are more valuable and exceed demand. " (Source: Geely Automobile)

　

　

　

　　In September, Geely brand new energy sales increased by 13% month-on-month, and Geely Galaxy series sales reached a new high of 13,080 units, becoming the strongest boost for Geely’s new energy sales to hit record highs in the past two months. The sales data that continue to exceed 10,000 tells the strength of Galaxy, and the sales trend that has been rising along the way shows the speed of Galaxy. It is hard to imagine that this is a dazzling report card handed over by a "new player" who has just entered the mid-to-high-end new energy market in the second quarter of this year.

　　Behind the explosion is a detailed and profound insight into consumer needs and a precise and fast response. In order to better and faster meet the experience needs of a wider range of users, on October 9, Geely Galaxy expanded its approach and fully launched the "Geely Galaxy Super Electric Hybrid Experience Season" activity, launching "5-day long free test drive", "80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan discount" and "4,000 yuan super replacement subsidy" three super rights, strength pet fans. This not only shows Geely Galaxy’s innovative user experience ecology and sincere rights and benefits, but also fully guarantees the rights and interests of users to buy cars; it also reflects Geely Galaxy’s absolute confidence in product technology, and truly puts the concept of "making everyone’s smart boutique car" into action, while accelerating the faster popularization of smart boutique electric hybrid products.

　　Popular Galaxy CP launches super long free test drive and two super financial rights

　　Break through the upper limit of user experience and comprehensively accelerate the popularization of intelligent boutique electric mixing

　　This time, the first major benefit of the "Geely Galaxy Super Hybrid Experience Season" breaks through the traditional user test drive experience form and launches the "5-day long free test drive experience". Users can enjoy a 5-day free test drive experience by registering and booking at the Galaxy APP or offline Galaxy stores across the country. Let users experience Geely Galaxy’s product performance more deeply and fully, and then decide whether to place an order, and find a car that suits them perfectly in full comparison and rational decision-making.

　　This kind of national large-scale user test drive activity is rare in the industry. On the one hand, it is an innovative breakthrough in user experience and user thinking, fully taking into account the user’s doubts before purchasing a car and the psychological state of vacillation in purchasing a car, and providing a humanized solution, "think what the user thinks". On the other hand, it also shows Geely Galaxy’s absolute confidence in its own products. According to the comparison of the parameters of the same price model, users who have tested Geely Galaxy will definitely experience a different sense of quality.

　　It is understood that users who are satisfied with the test drive experience, if they place an order for Geely Galaxy L6 or L7 and complete the pickup between October 9 and 31, can also enjoy two major car purchase rights – 80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan of discount super limited-time financial plan and 4,000 yuan replacement subsidy super limited-time replacement policy.

　　For specific participation details of these three rights and interests, please check Geely Galaxy’s official WeChat, APP or call your local store. Geely Galaxy uses real money and full sincerity to pet powder, and at the same time further accelerates the popularity of smart boutique electrical hybrid products.

　　Geely Galaxy CP practices "Building Everyone’s Smart Boutique Car" with high-value products

　　Based on its strong product strength, Geely Galaxy uses real money to boost "Galaxy Speed" and then accelerate

　　As a brand-new new energy series that has been in existence for less than a year, it is no accident that Geely Galaxy L6 and L7 can emerge and break through quickly in the fiercely competitive new energy market. It is the result of Geely Automobile’s practice of "longevity" and long-term accumulation of energy for the Galaxy series. It is also a sincere work under the concept of "building a smart boutique car for everyone".

　　With industry-leading technologies such as "SHIELD Battery Safety System, Galaxy N OS, Raytheon 8848 Power System, and Xingrui Smart Computing Center", Geely Galaxy L7 solves the pain points that traditional plug-in SUVs bring users "energy saving and performance incompatibility", "comfort and intelligence incompatibility", and "battery safety hazards", so that consumers can buy high-value electric hybrid SUVs with less money. Geely Galaxy L7 has become the "most preferred 200,000 plug-in hybrid SUV" with monthly sales continuously breaking 10,000 and breaking 10,000 "triple connection", and has also laid a solid foundation for the Galaxy sequence.

　　If L7 is the high value of popularity, then L6 is the high value of up the ante. Although Geely Galaxy L6 has been on the market for less than a month, the market heat continues to rise. Its standard four "firsts" – acupuncture is only the entry standard, the proportion of thermoformed steel in the whole vehicle far exceeds the same level, and safety is the first; 1.5TD Raytheon electric hybrid engine, the world’s first in mass production thermal efficiency; 247 km/h The fastest sedan is far ahead, and the performance is the first; Xingrui Intelligent Computing Center, the first in China’s manufacturing computing power, has set a "new generation of intelligent electric hybrid new benchmark" for the A-class sedan market in terms of safety, performance, energy saving and intelligence, and has become the "annual closed-eye entry" sedan with the best quality and cost ratio of 150,000 yuan.

　　Based on such a strong product strength and absolute confidence in its own products, Geely Galaxy CP has launched the "Geely Galaxy Super Hybrid Experience Season" combination under the soaring popularity, word-of-mouth and sales momentum, bringing users real gold and silver full sincerity and deep and long-term experience trust blessing.

　　It is Geely Galaxy’s sincerity to enter the market by providing users with a "extended version" of the user’s full life cycle high-value experience from car selection, to test drive, to car purchase, to car use, and to car change. It is also in line with the consumer demand that cars give users high-value experiences as bulk consumption. It is understood that the Geely Galaxy Super Electric Hybrid Experience Season activities will release more rights and interests for new and old users in the future. Interested friends can continue to pay attention, or go to the nearby core business district or Galaxy stores in the life circle for a test drive experience.

[China Network, Industry]

On the other hand, after experiencing a wave of Internet car building, many technology companies have chosen a more rational cooperation situation. At this point, Avita Technology Co., Ltd. was born, aggregating the resource advantages of Changan Automobile, Huawei, and Ningde Times, and becoming the most talked-about new brand.

On November 5, Avita Technology, a subsidiary of Changan Automobile, completed the first round of strategic financing and introduced three new strategic investors in the form of a consortium, with a total amount of 2.42 billion yuan. It is currently awaiting the final approval of the relevant departments of the state market supervision. If it goes well, the Ningde Times Consortium will hold 28.99% of the shares and become the second largest shareholder of Avita Technology.

　Compared with Dongfeng’s Landmap and BAIC’s Extreme Fox, despite the successful exploration of the UNI series, Changan’s high-end brand seems to have come a little late. In fact, Avita’s predecessor was Changan NIO, which was jointly established as early as 2018. The joint venture project has not made significant progress since its birth. On May 20 this year, Changan Automobile announced that Changan NIO New Energy Vehicle Technology Co., Ltd. was renamed Avita Technology Co., Ltd.

According to the plan, Changan Automobile will focus on building the technology ecosystem of technology companies in the future, and accelerate the construction of software and intelligent capabilities. And Avita Technology will become its important carrier. It is not difficult to see the importance attached to it through the new partners re-selected by Changan Automobile.

As the main body of the company, Changan Automobile has rich experience in vehicle manufacturing, and Huawei’s intelligent solutions and CATL’s advantages in the field of energy management ecology will serve as a driving force for Avita Technology to accelerate its catch-up.

According to Tan Benhong, chairperson and CEO of Avita Technology, Avita Technology will soon start a round of financing, and there will be independent listing plans in the future. And this month, the specific development strategy of the brand will be released this month, and its first high-end smart electric vehicle will also be unveiled simultaneously. In the face of today’s high-end smart new energy field melee, whether Avita can come later or talk about the product and the market.

On June 21, we learned from the official that the new M7 Ultra has been listed for 20 days and will break through 30,000 units. As of June 30, it will be able to enjoy up to 35,000 yuan in car purchase rights. According to another set of data released by the official recently, the delivery of the new M7 Ultra in 18 days has broken through 10,000 units, creating a new power model delivery record in China. At the same time, the new M7 has become the first new power model with a delivery volume of 100,000 in 2024.

In terms of power, the new car is equipped with a power system composed of a 1.5T four-cylinder turbocharger and a Huawei drive motor, and provides two-wheel drive and four-wheel drive power options. Among them, the maximum power of the range extender is 112 kilowatts, and the maximum power of the rear axle drive motor is 200 kilowatts; the four-wheel drive model adds a drive motor with a maximum power of 130 kilowatts to the front axle. The new car has a comprehensive battery life of 1300km under full oil and full power under CLTC conditions, and a pure electric battery life of 240km. Under the feeding condition, the fuel consumption of 100 kilometers is 5.6L. The four-wheel drive version of the model is accelerated by 4.8s.

Geely’s commercial aerospace programme is set to fall further after the launch of the Geely Satellite Super Factory on September 27. On September 29, Spacetime Daoyu and China Great Wall Industry Group Co., Ltd. signed a launch service contract at the 13th Zhuhai Air Show. According to the contract, Spacetime Daoyu will purchase multiple Long March series launch vehicles to complete the networking of the world’s first low-orbit future travel constellation.

It is reported that the formation of a whole industrial chain layout integrating satellite design, development, manufacturing, operation and maintenance services with Spacetime Daoyu as the core is an important part of Geely’s commercial aerospace business. It is also the main direction for Spacetime Daoyu to continue to deepen aerospace information and communication (AICT), intelligent manufacturing, autonomous driving and other fields to serve human future travel. The signing of this contract means that Geely’s commercial aerospace plan has come to reality.

The sword points to the future travel

"AICT reshapes future travel". At the roundtable on the 9th and 29th, Ding Sheng, senior vice president of Spacetime Daoyu, delivered a special report, saying that establishing a business structure centered on satellite development and aerospace applications is Geely Group’s interpretation of the new situation of future travel and smart ecological applications led by aerospace technology. The layout of the entire industrial chain of commercial aerospace, the creation of the world’s first low-orbit future travel constellation, and the construction of a high-precision space-time information system integrated with heaven and earth are Geely’s specific measures to promote the deep integration of China’s commercial aerospace and intelligent manufacturing, future travel, and big data industries, and realize the commercial application of aerospace.

It is reported that the heaven and earth integrated high-precision space-time information network built by Space-Time Road Yu, with the low-orbit satellite constellation system as the core and the ground PPP-RTK monitoring network as a supplement, deeply integrates the integrity and functional safety requirements of the smart travel industry, provides low-latency, high-precision, high-reliability centimeter-level precision location information services, allows travel carriers to achieve comprehensive perception of space-time information, and performs autonomous driving decision-making and execution under centimeter-level high-precision positioning services and real-time high-precision map services, providing a safe and reliable intelligent driving experience, empowering vehicle cloud management, vehicle-road collaboration, autonomous driving, low-altitude travel and other smart travel applications to upgrade and develop.

According to Ding Sheng, in addition to the satellite business, Spacetime Daoyu will also create a "future travel" ecosystem with full coverage, with satellite routing technology, combined with multi-dimensional carriers such as cars, mobile phones, and smart wearable devices to comprehensively enhance the user travel experience. For future travel, Spacetime Daoyu will provide in-vehicle satellite Internet application services. Vehicles and mobile phones can realize data links at any location on the earth’s surface, providing ubiquitous services for users to travel and creating the ultimate travel experience. In the low-altitude field, Spacetime Daoyu, with its high-precision positioning service capabilities with seamless global coverage, can not only plan accurate "infrastructure-free roads" at low altitudes, but also provide lane-level high-precision positioning services for flying cars, empowering the diversification and transformation of future travel methods.

In addition, Space-Time Daoyu will also deeply integrate satellite Internet and 5G, leveraging the significant advantages of low-orbit satellites such as global coverage, low cost, and no geographical restrictions, as well as the core advantages of 5G high-speed rate and low latency, to provide high-speed ubiquitous, heaven and earth integrated, integrated Internet, safe and efficient vehicle-mounted satellite applications. Connect the mobile end point, vehicle to everything, and satellite Internet to form a new business format of mobile phone + car + satellite.

Building a commercial aerospace industry chain

In March this year, our country’s 14th Five-Year Plan and Vision 2035 clearly stated that it is necessary to "build a global coverage and efficient operation of communication, navigation and remote sensing space infrastructure system." Mass production of satellites is the key to building a space infrastructure system. Through mass rapid manufacturing, constellation formation, and provision of communication, navigation, remote sensing and other services, it will promote the construction of satellite Internet and industrial development in our country, and comprehensively improve the modernization level of China’s aerospace industry.

As the first enterprise to eat crabs, Geely Group has long started to lay out the commercial application of aerospace. As early as the 14th Five-Year Plan was announced, Geely had obtained the approval of the commercial satellite manufacturing project approved by the National Development and Reform Commission. On September 27, Geely Satellite Super Factory went offline in Taizhou, Zhejiang.

In this regard, Wang Yang, CEO of Geely Science and Technology Group’s aerospace sector, said that the commercial aerospace business is a typical example of Geely’s "new infrastructure" investment, not only providing infrastructure for Geely’s own integrated travel ecosystem, but also providing support for future travel, intelligent manufacturing, drone transportation, urban management and other fields. Open cooperation with ecological partners to build a technological ecological chain advantage.

As an important part, the whole industrial chain layout of satellite design, development, manufacturing, operation and maintenance services is formed with Space-Time Daoyu as the core, which is Geely’s layout for commercial aerospace. It is reported that this layout will be based on Space-Time Daoyu Shanghai Aerospace Research Institute as the core, supported by the business units of Beijing, Guangzhou, Xi’an, Nanjing and Qingdao, and relying on the production and manufacturing of Taizhou Xingkong Zhilian satellites, covering the whole industrial chain system from satellite research and development, manufacturing, measurement and control, to industrial applications.

Source: The Internet

Text | AgeClub

Editor | Chen Miao

Foreword:

In March 2021, JD.com Health Geriatric Medical Center was officially launched, and Ali Health launched a gold nurse at the same time.

After the epidemic, almost all major Internet companies are actively deploying medical and health care. The huge demand for health care exposed by the epidemic has accelerated the layout and entry of Internet Tech Giants into the medical and health field. Recently, from the latest trends of Internet companies such as Alibaba and JD.com in the field of health services, their determination to implement Internet thinking into elderly health services has been landed.

It is undeniable that the Internet has changed the world, and its influence continues to permeate the life scenes covering food, clothing, housing and transportation. For traditional industries, every influx of Internet Tech Giants will inevitably bring a shock to the industry. Therefore, the dynamics of Internet Tech Giants in the field of elderly care services have also been paid attention to and even given expectations. This article will start from the dynamics of Internet Tech Giants in the field of medical and health care, and then explore where the development of the Internet health industry will go.

Internet Tech Giants Deepen Digital Penetration in Health Services

As early as in the community group buying war, there was speculation that since Internet Tech Giants have entered the community business, will any of them see the rich elderly care services in the community? It has been proved that Internet Tech Giants cut into medical health, and then from medical health into elderly care services, has been gradually carried out.

1. ByteDance: A Preliminary Study in the Field of Healthcare

According to public information, as of February 1, 2021, ByteDance has made a total of 37 foreign investments in the past 13 months. In addition to continuing to increase investment in education, Enterprise Services, and gaming, it has continued to build up the ante technology and started a new layout in medical, consumer, and other fields.

Figure: Xiaohe APP under ByteDance

In November 2020, ByteDance launched its first business brand "Xiaohe Medical" in the medical and health field, and also released the Xiaohe Doctor App for doctors and the Xiaohe App for consumers. This is a comprehensive medical app that includes online consultation, medical consultation, medical records, health assessment and other functions to benchmark Ali Health, Ping An Good Doctor.

2. Baidu: Betting on "AI" – the "reputation" battle of the old Internet giants

In the early days, Baidu entered the medical and health track with medical knowledge sharing and medical information retrieval, but its health services were widely criticized, especially in the field of medical search. Baidu was strongly criticized by the public for the "Wei Zexi incident", and medical bidding advertising accidents occurred frequently. Baidu was also under tremendous pressure from public opinion.

Picture: Lingyi Zhihui, a subsidiary of Baidu

According to public information, with the help of AI technology, Baidu has created an AI medical smart medical platform – Lingyi Zhihui, and provided medical institutions with five technical solutions: Clinical Assisted Decision System (CDSS), Fundus Image Analysis System, Medical Big Data Solution, Intelligent Pre-diagnosis Assistant, and Chronic Disease Management.

At present, this part of the business is mainly for the B-end market, providing technical support for hospitals. This also shows that in the future, user traffic in the Internet medical industry will come more from the hospital and the health end, and will also give birth to more B-end cooperation. The coordinated development of government and enterprises has become the mainstream.

3. Tencent: Investment + cooperation, cutting into the field of big health

Tencent’s current layout in the field of big health includes the layout based on Tencent’s product WeChat, the construction of service platforms, the release of AI + medical products, and the establishment of offline clinics. In addition, Tencent has also made a lot of investment in other big health industries. Tencent has successively raised $170 million for Lilac Garden and Registered Network (later renamed WeDoctor Group).

Picture: Tencent Medical Code, a subsidiary of Tencent

At present, Tencent’s own medical products include: WeChat smart hospital, smart hardware product sugar doctor, insurance platform micro insurance, medical science platform Tencent medical code, medical artificial intelligence platform Tencent Miying.

4. Ali/JD.com: From pharmaceutical retail to health services

JD.com and Ali, as Internet manufacturers that started as e-commerce companies, have natural advantages in engaging in medical and health care: that is, through Taobao, Tmall, Alipay, JD.com and other traffic entrances, consumer medical services can reach users in an all-round way.

Picture: Ali Health and JD.com Health are both in

Alipay, Taobao and JD.com interface to open independent sections

In addition to their common drainage advantages, their layouts in the medical and health field are similar, with their businesses mainly focusing on pharmaceutical e-commerce, Internet hospitals, smart elderly care, and consumer healthcare.

In terms of medical health, after years of layout, Ali Health and JD.com Health have developed relatively mature. In the field of smart medical care, they mainly rely on artificial intelligence. Ali and JD.com currently have a number of smart products. Its "Internet medical" business is mainly to cooperate with a number of hospitals to provide patients with one-stop services from registration, consultation to drug purchase. Of course, there are health codes, cloud consultation, consumer medical and other businesses.

In several major sectors, they have great advantages in the Internet pharmaceutical retail track and are also the most mature. But at present, they are obviously not satisfied with the existing status quo, but have chosen to withdraw from the comfort zone of drug sales and circulation, gradually focus on health services, and try to gnaw this hard bone.

In the health service section, the Alipay [Medical Health] channel has recently launched the "door-to-door care" section. Alipay users can conveniently book nurse door-to-door care services provided by gold nurses through the App, including door-to-door injections, door-to-door dressing changes, after-hospital care, post-operative rehabilitation, medical assistance, and so on.

Summary: Internet giants entering the health service market have obvious advantages in terms of capital, technology, traffic, brand influence, etc., and their layout in the medical and health field is very similar, which shows that the business model of "Internet + medical and health" has been relatively mature.

Policy support, market and epidemic catalysis, Internet + medical health ushered in new development

Internet companies have entered the medical and health track one after another, which is inseparable from the dual drive of policy and market.

1. Favorable policy support

The "Internet + medical and health" model has been apparent in the industry for many years, and the national policy level has also listed informatization and standardization as the focus of national medical and health work.

At the policy level, the relevant provisions of "Internet + Drug Circulation" have been greatly relaxed. On November 12, 2020, the State Drug Administration officially released the "Drug Network Sales Supervision and Administration Measures (exposure draft) ". Compared with the previous round of exposure draft, the striking breakthrough of this draft is to "conditionally liberalize" online prescription drug sales, and clearly define some vague areas.

Many industry insiders said that if this management method is implemented, it will help to standardize the Internet drug sales behavior, and also help brand pharmaceutical retail enterprises to develop drug Internet sales. "The sales pattern of online prescription drugs may be re-divided."

At the same time, "Internet +" is also gradually included in the coverage of medical insurance. In August 2019, the National Medical Insurance Administration issued the "Guiding Opinions on Improving the Price of" Internet + "Medical Services and Medical Insurance Payment Policies", proposing unified guidelines on the project management and pricing mechanism of "Internet + Medical Services" and incorporating them into the coverage of medical insurance.

This move is also a key link in the development of Internet medical care. The promotion of electronic medical insurance cards across the country is conducive to the implementation of medical insurance card-free payment and the development of Internet medical care.

2, our country’s pension health industry has huge growth space

The current status of China’s elderly care industry, whether it is real-estate institutional elderly care or home-based community elderly care, the common problem they face is the lack of high-quality medical services. Although there are currently elderly care products and services for the disabled and semi-disabled elderly, it is difficult to meet the needs of China’s huge number of elderly people who lack the ability to live by themselves in both quantity and quality.

Through the intervention of Internet technology, social resources and medical resources can be efficiently allocated, and resource utilization can be maximized. Implant "Internet +" into the medical and elderly care system, starting from the diversified needs of the elderly, re-examine the relationship between elderly care and medical services, alleviate the contradiction between supply and demand of elderly care services, and efficiently allocate medical resources.

3, the epidemic gave birth to Internet + health services

Previously, we have analyzed that the epidemic has spawned a community group buying market, which has caused Internet Tech Giants to flood into the community group buying war, bringing new business opportunities to community pension projects. In fact, in addition to community group buying, during the epidemic, the Internet medical industry has also shown explosive growth.

Picture: "Medical Museum" on the homepage of the Pinduoduo APP

According to public data, as of June 2020, there are nearly 600 Internet hospitals listed nationwide. As of now, Internet companies such as ByteDance, Alibaba, JD.com, Tencent, Pinduoduo, and Ele.me have medical and health tracks. For the huge medical and health market inspired by the epidemic, the "rich and powerful" Internet platform now sees a stage where it can show its skills.

4. It is the general trend for Internet companies to enter the medical and health track

Picture: Meituan "Internet celebrity" small medicine cabinet

The huge pharmaceutical market has allowed Meituan takeaway, Ele.me and other takeaway platforms with huge traffic advantages to also enter the pharmaceutical e-commerce market and enter the pharmaceutical O2O market. As early as 2015, Meituan takeaway had a comprehensive cooperation with the pharmaceutical O2O platform Jingle Kuaiyao, adding a "medicine" entrance, providing users with a "28-minute home delivery" service, and jointly building the country’s largest pharmaceutical O2O platform. In terms of operation, Meituan launched the "0.01 yuan to buy a small medicine cabinet" activity some time ago, which has also attracted a large number of users.

Alibaba, JD.com and other Internet giants have turned from pharmaceutical retailers to elderly care service providers, and the current entry into elderly health services has also caused a lot of shock in the elderly care circle. The actions of Internet Tech Giants, which are industry vane, also seem to suggest that health services promoted by the Internet medical ecosystem are one of the important trends in the future development of the health care industry.

Internet companies are entering medical and health services

Key features and trends

1. Pharmaceutical e-commerce is the starting point of Internet Tech Giants’ cross-border medical and health care, and it is also its main source of revenue

Whether it is a traditional Internet medical platform such as Ping An Good Doctor, WeDoctor or a rookie in the industry such as Ali Health and JD.com Health, medicine is the main source of its revenue. According to Ali’s 2020 financial report, Ali Health’s revenue in fiscal 2020 was 9.60 billion yuan, of which, the revenue of the pharmaceutical self-operated business reached 8.13 billion yuan, accounting for 84.8%, and the pharmaceutical e-commerce platform business was 1.17 billion yuan, accounting for 12.2%. The two together accounted for 97%. The pharmaceutical e-commerce business provoked the "big beam" of Ali Health’s revenue.

Similarly, according to public information, JD.com Health’s total revenue in the first half of 2020 8.80 billion, and the revenue of pharmaceutical e-commerce was about 7.70 billion, accounting for about 87.6%.

As an established Internet medical enterprise platform, Ping An Good Doctor and WeDoctor are similar to Ali Health and JD.com Health in that their main sources of revenue are pharmaceutical e-commerce. However, compared with Internet Tech Giants, which has an inherent traffic advantage, its pharmaceutical retail does not have much advantage.

According to public information, Ping An Good Doctor’s annual revenue in 2020 was 6.866 billion yuan, and the revenue of the pharmaceutical e-commerce business "Health Mall" was 3.713 billion yuan, accounting for about 54.07%. At present, it is trying to generate revenue through health insurance.

2. Shifting from pharmaceutical e-commerce to health services, more cautious

From the current dynamic of Internet companies in the field of elderly care services, they have adopted a more cautious attitude when entering elderly care services, choosing to enter this track through investment and cooperation.

For the in-hospital scenario of health services, choose to cooperate with hospitals, for example: as of the end of March 2020, Alipay has signed more than 15,000 medical institutions, including more than 3,900 secondary and tertiary hospitals, and in 17 provinces across the country, nearly 400 tertiary hospitals are connected to medical insurance payment.

For home medical care outside the hospital, it is to choose mature enterprises in the elderly care industry to cooperate. For example, JD.com and Ali have successively cooperated with gold nurses to solve the rigid demand for nursing services in the home care group. Therefore, for home care, Internet companies will not directly enter this market, but choose to enter through cooperation.

3. From online to offline, strive to create a closed loop of health management online and offline

In recent years, in order to advance the layout of health services, Ali, Tencent, JD.com and other players have already transformed the layout of the offline health industry and seized the track. In the field of pharmaceutical retail, in order to deepen the layout in the field of big health, Ali and Zhang Zhongjing Pharmacy jointly reformed the first future pharmacy in the country. At the same time, it also injected about 454 million yuan into Sushu civilian pharmacy. After that, it officially signed a strategic investment and cooperation agreement with Chinese Health, which mainly formed a deep interest bundle with physical retail pharmacies through the form of capital.

Tencent has followed the same path, investing about $500 million in the "largest" pharmacy chain in China – the pharmacy of Hillhouse Capital Group, which has nearly 12,000 stores across four platforms and stores in North China, Southwest China, Guangdong and Henan.

Picture: JD.com Group Launches "Home Doctor Guardian Star" Smart Speaker

The offline service scene mainly promotes intelligent elderly care in a technical way, and opens the door of the elderly care industry through the key of artificial intelligence offline. For the elderly at home, JD.com Group has launched "Home Doctor Guardian Star" smart speakers, "Elder Smartphones", and smart hardware products such as wearable devices for intelligent health management.

Picture: Tmall Genie

Alibaba uses the smart speaker "Tmall Genie" as the central control hub to build a "smart networked nursing home" to control high definition wireless cameras, various sensors, smart switches, LED smart light bulbs and other equipment. Tmall Genie cooperates with nursing homes in Beijing and other places to launch smart networked elderly care projects, providing advanced AI elderly care solutions for more nursing homes.

At the same time, they will also choose to cooperate with offline hospitals, offline health care communities, nursing homes and other institutions, and use their own advantages to empower health care institutions with digital intelligence technology to achieve online and offline integration, full-scene medical health and health care services, forming a closed loop for users from online consultation to in-hospital diagnosis to post-consultation health management.

4. The battle for talent could become the next point of competition

At present, in addition to relying too much on "selling drugs" for Internet + medical health revenue, its biggest disadvantage with traditional medical institutions lies in the training of doctor teams, especially in the Internet hospital sector, which has been opened by major Internet companies. The training of doctors is very weak.

Picture: The majority of physical hospitals are actively joining the construction wave of Internet hospitals

We can clearly see that Internet companies are playing more of the role of platform providers in Internet hospitals, consultations and other service links. This implies a problem, that is, when many Internet companies are starting to build "Internet hospitals" and "conquer cities and territories", whoever has the talent resources will have the advantage. Therefore, how to deeply bundle hospitals so that they can establish long-term cooperation with platforms? This is also the problem that Internet companies face when they smoothly enter from medical retail to health services.

The worst situation is that if there is a vicious competition, it may bring the dilemma of "choosing one of the two" to traditional hospitals. It will also cause chaos in Internet + health services and affect the market order. Of course, some Internet companies have also seen this problem, such as: JD.com Health and Geriatrics Center will cultivate geriatric medical talents through the establishment of geriatric medical schools, and promote the integrated development of medical services and health care services. And these self-trained professionals will also be transformed into talent reserves and enhance their competitiveness in the field of health services.

Conclusion:

Internet Tech Giants have unique advantages in terms of human, material and financial resources. Their competition in the field of health services will promote the upgrading of elderly health services, and will also bring more changes and innovations to the slightly dull elderly care industry. In the battle for medical and health care, whether it is a "hegemon" like Ali and JD.com or an "expert" like WeDoctor, Good Doctor, and Lilac Garden who win the final victory, it will bring a profound change to the elderly care service industry.

1905 movie network news In the first half of 2020, cinema movie viewing hit the pause button, but the online movie market was on the move.

　

According to public data statistics, in the first half of 2020, the number of online movies with box office share exceeding 10 million reached 30, double the number of 15 in the same period of 2019; the cumulative box office 528 million increased by 157.56% compared with the same period last year 205 million. Among them, the dual-platform broadcast of "Qimen Escape" created a new high for the single-piece box office of online movies.

As a yardstick for measuring the development of the industry, the breakthrough in the number of online movies with a box office share exceeding 10 million and the cumulative box office is not only an objective factor, but also related to the subjective factor of the collective improvement of the quality of the top works. More diverse themes, and the intersection of audiences and cinema films have become the keywords for the development of online movies in the first half of 2020.

　

30 works exceeded 10 million, and the number doubled year-on-year

After six years of precipitation, the development of online movies has passed the barbaric era of slash-and-burn cultivation and begun to move towards the era of high-quality industrial civilization. In the first half of 2020, the online movie market handed over a fairly good answer, dispelling the haze that the overall development of last year was less than expected.

　

It is understood that in the first half of 2019, 438 online movies were launched on major video platforms. Among them, there are 15 works with a share of tens of millions that can be checked. According to the latest public statistics, in the first half of 2020, 30 online movies with a share of tens of millions of box office reached 30. Among them, 20 works were broadcast on the iQIYI platform, 6 on Youku, and 5 on Tencent.

In terms of playback, except for the joint broadcast of "Qimen Escape" by iQiyi and Tencent Video, the remaining 29 works are all solo broadcasts. After 53 days of release, the cumulative box office share reached 53.034 million, setting a new record for the highest box office of a single online movie. This timeline is more than a year later than previously expected in the industry.

　

"Previously, there were simulcasts at the waist and tail, and the simulcast of the head work’Qimen Escape Armor ‘should be regarded as the first one." An online film practitioner said so. In her opinion, the dual-platform simulcast has too many accidental factors and is not representative. There may be no follow-up in the short term.

　

Although from the perspective of the film side, simulcast on different head platforms can maximize the box office revenue. But if there is no cooperation premise of independent broadcast, it is really difficult for the platform to give the optimal promotion resources and profit sharing in the station. In the future, the status quo of single-** broadcast of head works will continue.

　

Overall, the number of online movies released on major video platforms in the first half of 2020 was around 400, a significant decrease compared to 438 in the same period last year. For the industry, all this seems to be expected.

At China’s first online movie week held in October last year, iQIYI member and overseas business president Yang Xianghua revealed to the media that in the future, the platform will continue to reduce the number of online films and invest the budget in a smaller number of better films. It can be seen that reducing production has become the theme of online film development in 2020.

　

　

According to statistics, in 2019, there were nearly 40 online movies with a box office of 10 million. In the first half of 2020, this data has reached 30. On this basis, it is a foregone conclusion that the number of online movies with a box office of 10 million will exceed last year. In March this year, Tencent Video made public the rules and box office of online movies for the first time, which also made market data statistics more accurate.

　

Overall, the lack of cinema films in the first half of the year has played a certain role in boosting the market performance of online films. Coupled with the service and quality of the leading works themselves, the number of online films has increased sharply. Whether there will be more excellent works in the second half of the year still needs to be proved by the quality of the content.

Classic IP has strong ability to attract money, and the military and police themes perform well

In order to get a better return on investment, it has become the norm for online movies to be remade or adapted from classic IP. The innate audience base and emotional blessing can often make such movies get a lot of hidden dividends.

　

In the first half of 2020, online movies ranked among the top three at the box office, and the market popularity of "Qimen Escaping Jia", "A Thousand Women’s Ghost: Human Love", and "Ghost Blowing Lights in the Dragon Ridge Maze" all had IP effects. However, classic IP is also a double-edged sword. Many audiences will compare the original with the new work, and often criticize the latter more.

In the film genre, online movie audiences still prefer fantasy elements. At least ten of the 30 online movies with box office receipts exceeding 10 million contain this style.

　

In addition, the military and police themes that have performed well in theaters in recent years have also been sought after by online movie audiences. The four films of "Sniper", "Wolf Extermination Operation", "Wolf Eagle" and "SWAT Mission of the City Crisis" have obtained 2590.5 million, 18.932 million, 12.871 million and 10.147 million box office respectively.

　

Among them, "Sniper" was released on 3 days to break through 6 million box office, and the number of viewers exceeded 2.70 million. The iQIYI online movie March list shows that the film achieved 2445.7 million box office in 27 days, becoming the platform’s online movie box office champion in one fell swoop.

　　

The addition of a professional production team guarantees the quality of such content. In the list of producers of "Sniper" and "Wolf Extermination Operation", Golden Shield Film and Television Center ranks among them. Before this, Golden Shield Film and Television Center has produced "In the Name of the People", "Sparrow", "King of Special Soldiers" and other film and television dramas. In 2016, "King of Special Soldiers" created a precedent for military-themed online movies.

　

Under the dual role of policy support and market demand, the theme of military and police has become the "new blue ocean" of online film creation. In the future, there may be more such excellent works in the market.

　

Audiences intersect, revenue channels increase

In the first half of 2020, among the leading online movies, "A Thousand Ghosts: Human Love" was undoubtedly one of the most discussed works by audiences.

Previously, the distinct cinema film and online film audience groups began to intersect. During the epidemic, the cinema film promotion company that changed the track upgraded the marketing methods brought by the online film, and also enhanced the market awareness of the film.

　

At present, 23,000 netizens have given this film an average score of 4.9 points on Douban. This reflects to a certain extent that Douban users, who are mainly audiences of cinema movies, have begun to pay attention to online movies with young people in small towns as the main audience.

In an interview, Liu Zhaohui, the film’s producer, said that "an online movie is finally facing everyone’s comments by cinema standards."

　

　

Without a doubt, good content is the best tool to break through the audience barrier between cinema movies and online movies.

An online movie "Pisces Meteorite" that did not perform well at the box office has attracted the attention of many theater audiences, precisely because the quality of the content it provides exceeds audience expectations. In a state of near naked publicity, relying on the tap water of the audience, 13,000 people gave a good score of 6.9 on the average of Douban.

"Facts have proved that even if a good story is based on a 50-cent special effect, it will still immerse people in it." One netizens’ evaluation was highly praised. Some viewers even suggested that the film could be remade into a cinema movie in the future.

"The new audience may not be the audience of online movies at ordinary times, and their requirements for online movies may be higher, so it is a good thing for the industry, but for practitioners, it will not have much impact. They all need to make solid content, and joining the top content competition is the last word for development," Long Jian, the head of Chongqing’s small bench film industry and the producer of the online movie "Please God Lamp 1", said in an interview.

　

In addition to the intersection of users, the profit channels of online movies have begun to converge with cinema movies. Liu Zhaohui said in an interview with 1905 Film Network that more than a dozen teams have come to negotiate overseas copyright matters for movies. In addition, the sale of derivatives around leading online movies will also be possible in the future.

　

It should be noted that obtaining the Dragon Label is a prerequisite for online movies to go overseas. In the first half of 2020, only 5 of the 30 online movies with a box office of over 10 million won the Dragon Label. This requires the producer to have relevant layout plans when they start to code the disc.

　

"In April and May, we saw that users were reducing their viewing time. Maybe they spent too much time watching videos during the epidemic and were a little tired, so this is a natural decline. Coupled with the resumption of work, production, school, etc., these factors will also reduce this consumption." On May 19, in a conference call after the earnings release, Gong Yu, founder and CEO of iQIYI, explained the reasons for the recent decline in online movie data.

　

According to statistics, only two online movies broke the 10 million mark in May 2020. After achieving excellent results in the first half of the year, the overall trend of online movies in the second half is still full of variables. The only constant is that the audience and the market will not live up to good content.

　

On April 1, Leslie Cheung’s last concert, which was also considered a "classic", "Passion" Ultra HD Repair, premiered globally on TME live, QQ Music, WeChat Channels, Tencent Video and other platforms.

The ultra-clear repair version of the concert by Tencent Music Entertainment Group and Universal Music’s record label Polygram jointly launched, Tencent Cloud Multimedia Lab undertook the specific repair work of the concert video.

　

Tencent Cloud Multimedia Lab is affiliated to Tencent CSIG Business Group (Cloud and Smart Industry Business Group). It has been engaged in video processing since 2013. One of its main responsibilities is to provide fully automated digital repair technology to various internal product departments, featuring low cost and high efficiency. Batch processing of 2D-based massive videos in Tencent Cloud and other systems.

　

According to reports, Tencent Cloud Multimedia Lab is mostly engaged in the repair of movies, TV dramas and other scenes. The repair of concerts is the first time. The difficulty lies in the fact that portraits and scenes can change and switch rapidly in the concert lighting. However, Tencent Cloud Multimedia Lab has previously accumulated less data in this regard.

　

Li Songnan, director of Tencent Cloud Multimedia Lab, told Dongxi Entertainment that this also gave Tencent Cloud Multimedia Lab the opportunity to upgrade the system and algorithm of the repair technology by repairing this concert.

　

Li Songnan said that the goal of this restoration is to ensure that the repair is as old as the old, but also to preserve the artistic effect of the concert. Due to the many scenes of the concert screen and the complicated changes caused by frequent lighting and switching, Tencent Cloud Multimedia Lab has adopted the measure of "algorithmic classification processing for different scenes" to find the optimal solution in the continuous trial and error, and at the same time add manual intervention to optimize the algorithm parameters.

　

The restoration of Leslie Cheung’s concert has further enriched the restoration category of Tencent Cloud Multimedia Lab. In view of the strong demand for the restoration of old films, Tencent Cloud Multimedia Lab plans to further connect its own technology with various demand parties, and use technology to achieve the goal of helping the inheritance of classic culture.

　

First attempt at concert repair

Automated digital repair + manual intervention combined

　

Tencent Cloud Multimedia Lab expert researcher Xia Zhen told Dongxi Entertainment that the cooperation between Tencent Cloud Multimedia Lab and Polygram began in early March.

"At that time, Tencent Music Entertainment Group contacted Polygold Records, and the two sides had their own needs, and the cooperation was reached very quickly."

　

Xia Zhen introduced that since the establishment of Tencent Cloud Multimedia Lab in 2013, one of the main technical directions has been fully automatic digital repair, but previously it was mainly engaged in the repair of movies, TV series, etc., and it was the first time to engage in the repair of concerts.

　

"Concert scenes are not as stable as movies and TV dramas, which are more uniform in terms of color and artistic style, and are more suitable for automatic repair through algorithms. The picture, color and scene of concerts are constantly changing and switching. Previously, the algorithm model of Tencent Cloud Lab did not process much data on concert scenes, so it would be difficult to automate repair based on algorithms," Xia Zhen said frankly.

　

In this regard, Tencent Cloud Multimedia Lab is based on a set of automated processing engines.According to the different scenes of the concert screen, the algorithm classification processing is carried out to find the optimal solution in the continuous trial and error, and the manual intervention optimization is completed.

Xia Zhen gave an example. For example, for a large scene in a concert, Tencent Cloud Multimedia Lab used GAN superfractions to repair it. Before the repair, such large scenes were generally blurred, but after GAN superfractions, the clarity and texture were greatly optimized. For example, if there is a lot of noise in a concert, the technical team will also reduce the noise for this scene.

　

It is understood that pure algorithm repair usually takes only two days, but this time it is a concert, so more time is spent trying different algorithms to ensure that there is a balance between the results of the algorithm and the final effect.

This is also related to the overall goal set by Tencent Cloud Lab for this fix:That is to repair the old as the old, while ensuring the improvement of image quality, it can also retain the original artistic effect of the whole concert.

　

However, Xia Zhen also said that there is no standard in the industry to define the degree of repair, "I can only say that this is the goal or purpose, and then try to adjust the algorithm towards this goal, and then try to judge according to the degree visible to the naked eye."

　

"For example, the resolution of the master tape we got at that time was only 720 × 480, which was not high. But after the repair, the relevant image quality has indeed been greatly improved. We have achieved a resolution close to 4K, and the resolution has been increased by about 6 times. The smoothness of the whole picture has also been improved. We have also made some optimizations in the frame rate, including some details of Leslie Cheung’s face, as well as his eyes, eyes, and the long fake hair he wore throughout the concert. The hair is much better than before." Xia Zhen said.

　

　

Borrow the concert to repair

Realize the dual iteration of the original technical system + algorithm

　

Li Songnan said that by repairing Leslie Cheung’s concert, Tencent Cloud Multimedia Lab has also undergone a relatively large number of technical iterations, mainly including system-level iterations and algorithm-level iterations.

　

The system-level iteration is mainly on the iteration of the analysis module.According to the introduction, in terms of the repair process, it is generally divided into four steps. One is intelligent analysis, which mainly analyzes the quality of the video, including the type and degree of distortion; the other is repair, which is mainly used to repair various distortions in the video, such as the distortion that often occurs in old movies, such as noise, interlaced distortion, etc.; the third is enhancement, the goal is to make the image content look clearer and richer; the fourth is coding, that is, to restore the content of the video at as little bit rate as possible.

　

The iteration of the analysis module is the first step in the repair workflow. Li Songnan said that since the algorithm of Tencent Cloud Lab has basically not touched the type of concerts before, the video content of various industries varies greatly, especially the type and intensity of video distortion in different generations are very different. "This requires the adaptability of the iterative analysis module, so that under the principle of minimizing manual intervention, the analysis module can adaptively handle different types of videos."

　

Algorithmic iteration mainly refers to video super-resolution and face repair.

　

Li Songnan said that the original work of Tencent Cloud Multimedia Lab was mainly video noise reduction and background enhancement, based on traditional algorithms.

　

"After that, many of the models on Tencent Cloud were based on AI and deep learning, but they were originally based on convolutional neural networks, and now they are expanded to use generative networks because generative networks can generate a lot of details," Li Songnan said.

　

Another major iteration is face repair.According to reports, the previous face repair in the industry was mainly based on pictures. The face repair in the video of Tencent Cloud Multimedia Lab was considered an innovative attempt in the industry. At the same time, with this concert starting to be based on video repair, the lab also began to make some artificial algorithm parameter adjustments based on the algorithm.

　

Li Songnan introduced: "During this research and development process, I tried some technical methods, accumulated some good results, and became a good experience in the laboratory. Of course, there is still room for progress in the future."

　

The market demand for old film restoration is increasing day by day

Technology empowered culture

　

According to official information, the Tencent Cloud Multimedia Lab is a technology-oriented laboratory under the Tencent CSIG business group, and its work mainly consists of two parts. First, it will participate in the formulation of international and domestic multimedia-related standards; second, it will provide the daily accumulated technology to Tencent Cloud, Tencent PCG (Tencent Platform and Content Business Group) and WXG (Tencent WeChat Business Group), and Tencent Music Entertainment Group and other departments internally, and export the technology to customers externally.

　

Li Songnan introduced,At present, the common "old film repair" in the market generally has two categories: physical repair and digital repair. Physical repair refers to the repair of film, including removing impurities on it and repairing deformation; while digital repair is divided into automatic repair and manual repair.

　

"At present, Tencent Cloud Multimedia Lab mainly focuses on fully automated repair based on machine learning and deep learning. The goal is to use algorithmic automation to reduce the cost of subsequent manual repair and improve related efficiency through less human intervention," Li Songnan said.

　

This path choice comes from the needs faced by Tencent Cloud Multimedia Lab. "Since the user videos served by Tencent Cloud Multimedia Lab are very large, it is impossible to do fine offline processing for each video, so it is necessary to continuously improve the adaptive ability of the algorithm to achieve the purpose of saving time and increasing efficiency."

　

Li Songnan, for example, for a two-hour concert, traditional manual repair may take one or two months. But from the perspective of algorithm repair, the result can be run in two days.

　

It is understood that the market demand for the restoration of old films is increasing, and many film studios and TV stations have accumulated a large number of old videos. Some of them plan to be re-released or need to be adapted to the current 4K or 8K TV. In addition, some entertainers also need to restore earlier concerts.

　

"The restoration of old films is a relatively long-term thing, and it can be done all the time," Mr. Li said. "The reason is that the quality of the videos that the audience sees now is not bad, and the quality may not be good in three or five years. At the same time, the viewing equipment is also being upgraded. For example, VR monitors and immersive displays will be used more and more in the future, and the update of the display method will accelerate the diversification of the demand for old film restoration technology."

　

Li Songnan stressed that the current video processing is mainly based on 2D video repair and enhancement, and in terms of resolution and frame rate, try to improve the user’s immersion in 2D conditions."But in terms of the future direction, it may also develop in a holographic way.3DAlso, including3Freedom, and finally6Degrees of freedom, the lab has invested in this. "

　

However, Li Songnan also pointed out that some voices have raised the question of whether the current video repair can be used in more social fields, such as optimizing surveillance video and cracking down on crimes. "Although the current technology can achieve face repair and face clearing, it is still difficult to apply in the actual security field. It is impossible to judge whether it is that person from the video. After all, it is generated by an algorithm, and it is not suitable to use it as evidence.

　

Li Songnan said that at present, as a technical department of the laboratory, more business goals are to cooperate with more partners with the ability of the laboratory’s ultra-clear immersion repair engine, while helping the development of the audio & video industry, empowering the classic culture through technology.

　

　

EW-Entertainment

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