[TechWeb] On April 16th, on the eve of 2023 Shanghai International Automobile Industry Exhibition, Huawei released Huawei ADS 2.0 (Huawei Advanced Driving System) and a series of smart car solutions such as smart cockpit, smart car lighting and smart car digital platform.

Yu Chengdong, Huawei’s managing director, terminal BG CEO and smart car solution BU CEO, announced at the press conference that Huawei’s advanced intelligent driving system HUAWEI ADS 2.0 will be launched in AITO’s M5 Huawei Advanced Intelligent Driving Edition, followed by Aouita 11 and Extreme Fox Alfa S?HI Edition, and more models will be carried in the future. With more models of HUAWEI ADS landing, more and more cars are running on the road, and the mileage is getting longer and longer. This system will become more and more sophisticated.

The advanced intelligent driving system built by Huawei, based on multi-sensor fusion, combined with high-performance intelligent driving platform and anthropomorphic intelligent driving algorithm, takes safety and intelligence as the core, and realizes the ultimate continuous experience for high-speed, urban and parking scenes. At the same time, based on ultra-large-scale cloud simulation and data mining training, data-driven, rapid iteration, traveling thousands of kilometers a day, making vehicles smarter and smarter.

Urban NCA can be opened with or without maps, and more cities are being unlocked.

Due to the complex road conditions, many unexpected situations and the rapid development of urban infrastructure in the city, the landing of NCA (Intelligent Pilot Assistance) in urban areas has become a difficult problem faced by many car companies. Huawei’s advanced intelligent driving system has been implemented in Shenzhen, Shanghai and Guangzhou, playing with the complex urban road conditions with the flexible decision-making and decisive disposal ability of "old drivers". In addition, Chongqing, which is known as the "8D Magic City", will soon unlock the NCA in the urban area, and Hangzhou will also land in Q2.

HUAWEI ADS 1.0 has realized the BEV architecture based on Transformer, while HUAWEI ADS 2.0 has been further upgraded, and the road topology-based reasoning network has been further enhanced. Even without high-precision maps, you can understand various road elements such as roads and traffic lights, making it possible to drive without maps. This year, Q3 will realize the landing of 15 cities without maps, and Q4 will add 30 cities without maps, reaching 45 cities, which will make smart driving more free.

The system can cover 90% of urban scenes, making daily commuting more comfortable. At complex intersections, scenes where people and vehicles are mixed can also pass smoothly, and you can take the initiative to overtake and change lanes, which greatly improves travel efficiency.

High-speed NCA (Intelligent Pilot Assistance) also performed well. The experience of HUAWEI ADS 2.0 was upgraded, and the ability to face up and down ramps, obstacle avoidance, road construction and other scenes was further improved at high speed, which made the average manual takeover mileage increase from 100km to 200km in HUAWEI ADS 1.0, realizing a "more assured" cross-city travel experience. When merging into the expressway, the system monitors and predicts the vehicle behavior of the surrounding target lanes in real time, and executes the best interaction strategy, which is fast and efficient, and the success rate of merging is high. When approaching the high-speed exit, the system changes to the exit lane in advance according to the surrounding comprehensive road conditions to avoid the embarrassment of "missing the exit" in unfamiliar environment.

On the high-speed and expressway, there are labyrinth overpasses and tray bridges. Before entering the curve, the system will slow down in advance. When passing through the curve with large curvature, the vehicle will remain centered and the steering wheel will be slippery, so there will be no frequent back-and-forth corrections, which will bring stable comfort to the drivers and passengers.

APA (Intelligent Parking Assist) has the industry-leading parking space identification ability, including automatic parking space search, 360 parking space discovery and parking space display. At the same time, it supports intelligent parking of up to 160 kinds of parking spaces, such as unconventional parking spaces such as sloping parking spaces and broken parking spaces, and can also be parked, so that it can be parked when it is really visible. After parking is interrupted, it can automatically connect. In case of pedestrians and obstacles, the car will not quit after parking, and the pedestrians will automatically connect after leaving.

RPA (Remote Parking Assist) solves the embarrassing scene of "cars can get in, people can’t get out" in narrow parking spaces, or it is inconvenient to take and put large luggage in the car and trunk, thus realizing worry-free parking.

HUAWEI ADS 2.0 has further improved its ability to handle narrow parking spaces. For narrow parking spaces with a car width margin of only more than 0.4 meters, it can be easily completed through APA intelligent parking. For extremely narrow parking spaces with a car width margin of less than 0.4 meters, RPA can also be used to realize direct entry and direct exit.

AVP (parking service Auxiliary) * will realize the industry’s first cross-floor and underground parking lot, which can be activated on the ground, reach by the optimal route across floors, and roam independently when the parking space is occupied.

*AVP will be realized by the end of 2023.

In terms of price, HUWEI ADS includes basic package, advanced package and high-end package. At present, the commercial models that have been cooperated are standard with the basic package and advanced package, and the high-end package can be purchased. With the continuous enhancement of ADS function, the price will continue to rise, and buying early will benefit early. The price for upgrading ADS from premium package to premium package is as follows:

HUAWEI ADS 1.0 is purchased at a lump sum of 32,000 yuan, with an annual subscription of 6,400 yuan and a monthly subscription in 640 yuan.

HUAWEI ADS 2.0 is purchased at a lump sum of 36,000 yuan, with an annual subscription of 7,200 yuan and a monthly subscription in 720 yuan.

The new generation of HarmonyOS smart cockpit has changed more than HarmonyOS.

The continuous evolution of HarmonyOS car operating system will not only upgrade the system capabilities such as voice and vision, but also bring the leading experience of multi-screen multi-user and independent multi-tone area in the future. Fluency is HarmonyOS’s gene, and it is also the unremitting pursuit of HarmonyOS cockpit. HarmonyOS 3.0 has also been greatly optimized in fluency, and the response speed of voice and application operation has been comprehensively improved compared with the previous generation, no matter in parking scene or heavy-duty scene of driving navigation. A new generation of car machine and the next generation of operating system will bring stronger performance. One car machine can support the smooth concurrency of the front and rear five screens at the same time. In addition, the new generation system will be equipped with Huawei’s breakthrough technology HarmonyOS kernel. As the first domestic in-vehicle OS kernel, it achieved domestic transcendence in ultra-low latency and functional safety, and became the first operating system kernel in the world to obtain double certification.

Introduce intelligent vehicle-mounted light solutions to lead cars into the era of light display.

Huawei released a new in-vehicle entertainment screen category HUAWEI xScene light field screen. This product adopts the original optical engine technology, creating the ultimate experience of large format, depth of field, low motion sickness and eye relaxation, greatly improving the visual perception in the car, realizing 3-meter long-distance imaging, 40-inch super-large format and 90PPD super-retina-level definition, and loading the immersive private cinema into the car. According to the clinical test of Zhongshan Eye Center of Sun Yat-sen University, compared with the traditional LCD screen, the adjustment ability of ciliary muscle can be reduced by 96%, which effectively relieves visual fatigue. Verified and tested by SGS and China Institute of Standards, Huawei’s light field screen won the world’s only gold standard for low motion sickness in car display, which is 35% lower than that of LCD screen and 90% lower than that of VR glasses.

Facing the intelligent and digital era of car lights, Huawei innovatively launched HUAWEI xPixel intelligent car light solution. This scheme provides 2.6 million pixel projection with two lamps, which adapts to varied shapes with the advantage of small-size module, and has the unique ability of precise fusion algorithm with two lamps in the industry. Based on the accurate shielding ability of millions of pixels, the high-precision ADB (adaptive high beam) can realize that the high beam is always bright and not dazzling, and the field of vision at night is improved by 185%; Based on the study of human experience, the intelligent light carpet scenes such as car width, blind area interaction and lighting were pioneered; Quick customization online based on 100+ scene component library, such as near-field welcome, light language customization and more applications.

Based on the industry’s first self-developed optical imaging module for 2K vehicles, Huawei continues to promote the commercialization of AR-HUD on an end-to-end basis. As an in-car above the fold, HUAWEI xHUD AR-HUD can not only replace the instrument, but also surpass it. Huawei proposes more innovative applications, such as intelligent driving and visualization, lane-level navigation, reversing images, digital elves, giant screen viewing and so on.

HUAWEI iDVP Smart Car Digital Platform, Creating a Black Land of Software-defined Cars

The digital base of HUAWEI iDVP smart car is the foundation of realizing software-defined car, and the core of this architecture is hierarchical decoupling and SOA (service-oriented distributed architecture) service. Relying on high-performance communication and computing hardware platform and basic software platform, it is a "black land" for car companies to realize software-defined automobile strategy construction. HUAWEI iDVP shields the hardware differences through the device abstraction layer and decouples the software and hardware through the atomic service layer. At present, more than 800 standardized API interfaces have been delivered to realize the rapid adaptation of cross-vehicle differences, and the cross-vehicle reuse rate of platform applications can reach over 90%. Not only can car companies improve the efficiency of vehicle development, but also make users’ application experience and usage habits consistent among generations of models, and maintain familiarity and intimacy. HUAWEI iDVP makes full use of atomic service set, simplifies application development mode and improves development efficiency. At the same time, the hardware capability is open to users, and users can customize their applications according to their personal preferences, so as to create personal personalized application services.

As the original application of HUAWEI iDVP, HUAWEI xMotion centrally controls the driving, braking, steering and suspension of the car. Through millisecond perception of the car body state and centimeter-level motion estimation, it adopts dual feedforward and feedback active pre-control technology to realize the longitudinal, lateral and vertical three-axis displacement of the car body and full attitude control with 6 degrees of freedom, making driving safer, driving easier and riding more comfortable. Aiming at the problem that driving on wet roads is easy to slip, RTC (Intelligent Dynamic Torque Control) can distribute more torque to the wheels with strong grip, thus improving driving safety. Aiming at the problem that the car is prone to understeer when crossing a high-speed curve, ICC (Intelligent cornering Control) simulates the driving of an old driver by cooperating with the motor, braking, steering and suspension, which improves the steering sensitivity, reduces the person’s roll caused by centrifugal force and improves the driving comfort. Aiming at the problem of driving fatigue caused by frequent braking when going downhill, RDC (Intelligent Ramp Cruise Energy Recovery) is based on high-precision slope estimation and applies motor energy recovery, which not only realizes steep slope descent, liberates feet, but also improves cruising range.

Fast Technology reported on April 18th that Lei Jun, the chairman of Xiaomi, started broadcasting at Xiaomi Auto Delivery Center today, and "talked with netizens about the sale of Xiaomi SU7 these days".

Lei Jun said in the live broadcast,Xiaomi Automobile will participate in the 2024 Beijing Auto Show, and all body colors (9 in total) will be displayed at the auto show.

It is reported that Xiaomi SU7 offers three free color schemes-Gulf Blue, Elegant Grey and Olive Green, and the other six color schemes cost 7,000 yuan more-Lava Orange, Meteor Blue, Xiaguang Purple, Cambrian Rock Grey, Pearl White and Diamond Black.

The interior of Xiaomi SU7 offers four color schemes, namely Galaxy Grey, Twilight Red, Foggy Purple and Obsidian Black, all inspired by nature.

For Xiaomi SU7, three colors are free, and six colors need to be paid for. Xiaomi Auto officially explained:

After the technical conference on December 28 last year, everyone gave very good feedback on Gulf Blue, Olive Green and Elegant Grey, so although the cost of these three colors is also very high, Xiaomi decided to give them to everyone for free.

As for the black and white car paints, you have to add money. Xiaomi Automobile said that they are not ordinary black and white.

Xiaomi Automobile adds pearl powder to pearl white and metal powder to diamond black.Let the most common black and white also present a texture far higher than the industry level.

In addition, the paint surface and technology of Xiaomi SU7 body are very elegant, and the feeling is completely different under different light and shadow, which is why Xiaomi SU7 real car looks better than photos.

The reporter walked into the Xiaomi Automobile Production Park in Beijing Economic Development Zone, and the rows of Xiaomi SU7 parked neatly in the square were visible. When the reporter visited, he found that at present, Xiaomi Automobile Factory is still advancing according to the single-shift production system and has not worked overtime. "After communicating with the person in charge of Xiaomi Automobile Factory, I learned that the existing daily production capacity of Xiaomi Automobile Factory is less than 300." The above-mentioned Xiaomi automobile supplier revealed to reporters. The above-mentioned Xiaomi automobile supplier also said that a few days ago, Xiaomi automobile issued a demand to suppliers to increase production capacity. He went to Xiaomi automobile factory this time to do production capacity evaluation. "After understanding, I found that even if our suppliers can provide accessories, it is difficult for Xiaomi Automobile Factory to achieve rapid increase in production capacity in a short time." The above Xiaomi automobile supplier said. According to several suppliers of Xiaomi Automobile, Xiaomi Automobile has increased its annual production capacity demand to 120,000 units in 2024. In this regard, the reporter verified the Xiaomi Group, but as of press time, no response was received. (per meridian)

At 3: 45 am on November 2nd, Beijing time, in the fourth round of the 2023-24 English League Cup, Chelsea played against Blackburn Rovers at home. In the first half, badia Hiller opened the record for Chelsea; In the second half, Sterling scored to expand the score. In the end, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

In the 7th minute, Malkin took the ball to the right and cut inside. His left foot missed the right column. In the 10th minute, Sterling broke into the left of the restricted area with the ball, and fell to the ground after physical contact with his opponent. The referee didn’t give a penalty.

In the 16th minute, Rees-James received a pass from his teammates, got the ball from the right side of the penalty area and pushed it from the bottom at a small angle, which was confiscated by Blackburn Rovers goalkeeper. In the 24th minute, Reese James made a long-range shot from the right at the front of the restricted area, and the ball slipped and missed the left column.

In the 26th minute, Enzo Fernandez took the ball from the left at the front of the restricted area and made a low shot. Blackburn Rovers goalkeeper fell to the ground and saved the ball.

In the 30th minute, Gallagher crossed the ball from the bottom line on the right side of the penalty area, Blackburn Rovers goalkeeper hit the ball out of the penalty area with one hand, and badia Hiller scored a goal at the front of the penalty area, with Chelsea leading 1-0!

In the 35th minute, Palmer cut into the right at the front of the restricted area, and his left foot shot was confiscated by Blackburn Rovers goalkeeper. In the 37th minute, Blackburn Rovers’ right cross hit Negara Geer’s arm in the restricted area, and the referee didn’t make a penalty.

At the end of the first half, Chelsea entered the halftime with a 1-0 lead.

In the second half, it was easy to fight again. In the 51st minute, Enzo Fernandez shot high from the top of the restricted area. In the 57th minute, Enzo Fernandez made another long-range shot from a similar position, and this time the ball was confiscated by Blackburn Rovers goalkeeper.

In the 59th minute, Palmer broke the ball from the opponent’s foot on the left in the frontcourt and sent a straight plug. Sterling took the ball into the penalty area and kicked the door. The ball jumped into the far corner and Chelsea led 2-0!

In the 61st minute, Chelsea made two substitutions, Colwill and Gustavo came out and replaced Reese James and goal hero badia Hiller. In the 67th minute, Sterling broke into the restricted area and made a cross on the left. Jaakson pushed the ball high near the penalty spot.

In the 75th minute, Gallagher took the ball to the left in front of the restricted area, and his foot missed the far post. In the 76th minute, Chelsea made another substitution, and caycedo came out and replaced Nicola Jaakson.

In the 85th minute, Sterling hit the door at a small angle with the ball on the right side of the restricted area, and the ball slipped past. In the 87th minute, Chelsea made the last two substitutions. Madueke and matos came out and replaced Palmer and Enzo Fernandez. In the 93rd minute, Gustavo volleyed from the right side of the restricted area and missed the far post.

Soon after, the game ended. Finally, Chelsea beat Blackburn Rovers 2-0 at home and advanced to the quarterfinals of the Carling Cup.

The lineup of both sides:

　　A collective COVID-19 infection broke out at the US military base in Okinawa, and the US Navy’s "Good Richard" amphibious assault ship burst into flames, and the US Air Force crashed an F-16C… …

　　This summer, American troops deployed in many parts of the world have frequent accidents and troubles!

　　This is the Futenma base of the US military stationed in Japan in Okinawa, Japan, which was photographed on January 27, 2018. Xinhua News Agency/Midland

　　Make people angry! Aggregative COVID-19 outbreak broke out at the US military base in Japan.

　　Recently, a collective COVID-19 infection suddenly appeared in the US military base in Okinawa. Only from July 7th to 11th, there were 61 confirmed cases of COVID-19 in the U.S. military base in Okinawa, and on the 13th, the U.S. military base in Okinawa notified 32 confirmed cases to the local area. On the 15th, the Okinawa prefectural government of Japan confirmed that there were 36 new confirmed cases of COVID-19 in several local US military bases in Japan.

　　A large number of confirmed cases appeared in a short period of time. Danny Yucheng, the governor of Okinawa Prefecture, was "shocked" and "extremely sorry" about the news, and said that he "had to have strong doubts about the epidemic prevention countermeasures".

　　It is reported that more than half of the 50,000 US troops stationed in Japan and the United States are stationed in Okinawa, and they are not subject to Japanese Covid-19 inspection, and the US military’s epidemic prevention measures are not controlled by the Japanese side.

　　It is even more reported that the US was initially reluctant to disclose information such as the number of confirmed cases of US troops stationed in Japan and the whereabouts of confirmed cases. Later, at the repeated request of the Japanese side, it had to publish relevant information.

　　American soldiers who enjoy "special status" are "free to come and go" and "go their own way" in Okinawa. Some Okinawa residents said that during the epidemic, they were really worried when they saw American soldiers without masks on the street.

　　For a long time, Okinawa residents have complained about the noise and pollution caused by the US military base, the crash of US military aircraft, and crimes committed by US military personnel. The outbreak of the cluster epidemic has intensified their dissatisfaction.

　　Too bad! The US Navy’s "quasi-aircraft carrier" is in full swing

　　Something happened to the US military base in Japan on the west coast of the Pacific Ocean, and the US naval base on the east coast was not "peaceful".

　　On July 12th, local time, the "Good Richard" of amphibious assault ship, moored at the naval base in San Diego, USA, exploded and burst into flames. For a time, the pungent smoke produced by the burning of plastics, cables and other materials floated all over the center of San Diego, and many sailors who escaped from the ship also lost all their property, "only a suit of clothes."

　　On July 12, the naval base in San Diego, California, USA caught fire and emitted smoke. A fire broke out on the 12th in amphibious assault ship, a US military vessel moored at the San Diego Naval Base in California. Xinhua News Agency/Midland

　　According to the US Navy, as of the afternoon of the 13th, 36 sailors and 23 civilians had been treated for high temperature burns and smoke inhalation.

　　Good Richard is one of the American Navy’s wasp-class amphibious assault ship ships, with a displacement of over 40,000 tons. It has a spacious flight deck and hangar deck, which can accommodate helicopters, tilt-rotor aircraft and short-range take-off and landing aircraft, and is equivalent to a quasi-aircraft carrier.

　　Although the name is very special, many people will not be unfamiliar with the ship. In the popular sci-fi movie Super Battleship a few years ago, people have experienced the elegance of this big ship.

　　Before the fire, the ship was under medium-term maintenance, mainly upgrading the flight deck. After the upgrade, it will be able to carry at most 16 F-35B short takeoff/vertical landing fighters or 22 MV-22B Osprey transport planes.

　　This fire, which lasted for dozens of hours, may make it difficult for this huge ship with a ship age of more than 20 years to regain its glory. Some analysts pointed out that although the damage degree of the ship is still unclear, the intensity of the fire is enough to deform the structural steel of the hull. Considering the damage degree, the ship will stop using for at least several years, and it is likely to be identified as completely scrapped. Once the ship is scrapped, it will be "the most serious safety accident of the US Navy in the past 20 years" with heavy losses.

　　What a jam! The U.S. Air Force recently destroyed another plane.

　　It rained all night, and the fire on the "Good Richard" has not been extinguished, and the Air Force has "added a wall" to the US military.

　　On July 13th, local time, an F-16C fighter plane crashed at holloman Air Force Base in New Mexico.

　　Data Map: US Air Force F-16C Fighter

　　However, this plane crash is not the only one this year. Since May, there have been many crashes in the US Air Force, including the tragedy of "the plane crashed and people died".

　　On May 15th, an F-22 fighter plane of the US Air Force crashed near Eglin Air Force Base in Florida, and the pilot ejected to escape.

　　On May 20th, Eglin Air Force Base confirmed that an F-35A fighter plane crashed while trying to land at the base on the evening of 19th, and the pilot also ejected to escape.

　　On June 15th, an F-15C fighter plane crashed during a training mission at the US military base in Britain.

　　On June 30, an F-16 fighter jet crashed while performing daily training tasks at Shaw Air Force Base in Southern California, USA. The pilot on board was taken to the hospital and was later declared brain dead.

　　In less than two months, several "Hawk" aircraft with high cost and outstanding performance "lost their wings" in training, and the loss was not insignificant.

A running friend asked Lao Wang a question: "If it takes me 15 minutes to run for 2 kilometers, is this speed too slow? Can I still be considered running?"

Generally speaking, the definition of running is that the human body’s center of gravity is constantly improving, falling and moving horizontally as a cycle, and through continuous alternating movement of legs, it pushes on the ground to make the body move forward quickly.

Therefore, according to this definition, even a speed of 7-8 minutes can be considered as running.

When it comes to the pace of 7-8 minutes per kilometer, different people will have different reactions. Some people think it is too slow, while others think it is just right. This degree of difficulty depends entirely on the individual’s physical fitness level and training plan and other factors.

From another point of view, the closing time of a 10-kilometer official running race is 90 minutes, which means that the average pace per kilometer is 9 minutes. Although this speed is not fast, it can still be considered qualified.

If you want to improve your running speed, don’t worry!As long as you keep running, your running speed will gradually increase!

Running is a healthy and physical exercise. In the process of running, it is equally important to achieve the goal and experience the fun of sports, not just for the pursuit of speed or competition results.

Running is not only a healthy exercise, but also a social activity that can be shared with others. Runners of different degrees can exchange their experiences, share their opinions, encourage and support each other to achieve higher goals.

Therefore, the significance of running involves not only speed and competition, but also more.Health, happiness and socialityAnd many other aspects. Running can not only improve physical endurance and flexibility, but also give people psychological satisfaction and social connection with others.

For ordinary runners, the initial motivation for running is almost always to stay healthy. In the pursuit of healthy running, the speed of running is actually not the most important factor.

Lao Wang is also a long-term runner directly. I insist on "healthy running" rather than "speed running". There are runners who have been running for more than ten or twenty years around me, and we all have a common view: with the extension of running time, we realize more and more deeply-Jogging is the essence of health..

Moderate jogging can help improve heart and lung function, improve metabolic rate, consume body fat, and even help prevent and improve some diseases. Compared with high-intensity running, jogging has less stress on bones and joints, which effectively reduces the risk of injury. Therefore, if you just want to get healthy, it is more appropriate to run slowly.

However, many people in the running world take "speed is everything" as a motto. They think that only the faster they run can they be called a real runner.

Excessive pursuit of speed can lead to overconfidence and arrogance.At the same time, other important factors may be ignored. Therefore, while pursuing speed, we should also be careful not to ignore other important factors.

Some runners think it is an honor to run at a fast speed, as if they are the best, but they are dismissive of joggers. But in fact, whether running fast or jogging, they can make runners healthy and happy, and this is the most important thing.

Therefore, runners should respect each other and enjoy the fun of running together, instead of comparing and belittling each other. Encourage each other with a friendly attitude in order to gain greater happiness and sense of accomplishment.

By encouraging each other, they can get more happiness in running and have more motivation to achieve their goals.

Running is a sport that requires perseverance and continuous efforts.Any runner will go through a long process from slow to fast and from short to long. Only by perseverance can we achieve our goals and reach the best state.

With the development of the times, the number of runners is increasing, but not many people can really persist. This phenomenon shows the difficulty of persisting in running.

In fact, as long as you master the correct posture, training methods, and have a good mentality and perseverance, anyone can slowly improve their running speed and endurance.

As a runner, it is very important to master the proper rhythm. Sometimes, slowing down can help you protect yourself better and reduce the possibility of injury, and running without injury is the destination of runners. Therefore, at an appropriate time, runners should control their own pace and slow themselves down as much as possible.

Therefore, many mature runners know that,Slow is the premise of fast.Only in this way can we make our running career more dynamic and lasting.

Now, we are exposed to a lot of information every day, which comes from the internet, media, colleagues, friends and so on. Sometimes, we will be confused by this information and even have an impact on our own judgment.

Therefore, while receiving information, we should cultivate our independent thinking ability and form our own opinions, instead of being influenced by some short videos, some remarks or blindly following others.

Always stick to your original intention of running.Know where your physical limit is, recognize your own shortcomings and run with thinking. Only in this way can you see the truth and understand how to run is the most suitable for you.

Take running as a pleasure, not as a burden.

If we regard running as a way to communicate with nature and others, we can keep healthy and have fun at leisure, then we can enjoy the benefits of running more.

Recently, more and more people begin to pay attention to the process of running, rather than simply pursuing the speed and distance of running, so as to achieve both psychological and physical gains. Don’t let speed, distance and other indicators become a kind of pressure, but use them as our own source of motivation, which can help us enjoy the fun brought by running better and reduce the physical and psychological burden of running.

We can integrate running into our life in many ways to improve our physical and mental health:

First of all, in order to make running more effective, you shouldEstablish a running plan and timetable that suits you.. According to your work, living habits and physical condition, combined with reasonable running intensity and running time, make an effective running plan.

Secondly, in order to make running more interesting, in addition to choosing a beautiful running route, you can also run with your family and friends.Increase the fun and interactivity of running..

Finally, you can record your running status and development by using running applications or watches.Provide evaluation and feedback for your running process.In order to adjust your running plan and goals.

In short, integrating running into our life can help us improve our physical health, mental state, work efficiency, relax our body and mind, release our energy, and let us have a healthier and more active life.

If you want to make greater achievements in running, you should find the speed that suits you best, instead of rushing for success. shouldPut health first.Only by accumulating slowly can we make greater progress!

Do you have any requirements for your pace? Welcome to discuss!

"Every time I go to a scenic spot, I like to scrape a sports lottery." Ms. Wan, who took her family to visit Wunvzhou Scenic Area in Wuyuan, Jiangxi Province, said with a smile that they passed the "Wunvzhou Magic Lottery Shop", a specialty store with the theme of "Sports Lottery+"in the scenic area, and the family excitedly took photos and punched in front of the Sports Lottery Creative Exhibition Frame. "It’s a good luck to make a lottery, and it’s also a charity!"

Meet lucky sports lottery under the white wall and tile

Walking into Wunvzhou Resort and going straight from Huishi Street, where tourists gather, you can see the unique facade design of Wunvzhou Magic Lottery Shop-the ingenious combination of Jiangnan ancient charm with Huizhou style and fashionable sports lottery elements has become a new landmark for tourists to punch in.

Cornices, tiles, horse head walls and doorways are the features of new Huizhou architecture, while the style in the store is "brand-new" and more fashionable. A dazzling collection of sports lottery mascots, Le Xiaoxing dolls and sports stars, has a unique sense of fashion under the neon signs of "a lucky and fun shop", "koi fish possessed" and "scratching lucky strike".

Stepping into the store, under the football-shaped dome light, the spacious and bright store is full of sports elements, and the large-scale display cabinets with instant billing occupy the C position in the store —— Long Xing Universiade, red envelopes come and let good things happen, and Chinese dragon attract many tourists to come around. In the process of introducing the way of buying lottery tickets and serving tourists, the staff also did not forget to publicize the responsible lottery tickets, and the concept of public welfare lottery tickets was subtly spread in the lottery buying experience again and again.

Catch the heat and meet the sense of trendy ceremony

"After joining the sports lottery family for more than ten years, my husband and I are both old owners of sports lottery, but the situation in the lottery market has been changing." When talking about the fate with sports lottery, Rao Fen, the agent, was quite emotional. "In recent years, sports lottery is becoming more and more popular, and we also want to try it in scenic spots."

Rao Fen, while sorting out the sports lottery tickets in the counter, said: "It is a great honor to open a special sports lottery shop in the scenic spot during the tourist season to meet the needs of the public to buy lottery tickets and do public welfare at will."

With the support of Jiangxi Sports Lottery, this special sports lottery shop not only highlights the lottery ticket, but also "fills up" the lucky value, accurately hitting the "sense of ceremony" that young people love. Many couples come to visit Wunvzhou Scenic Area to wear rings and scrape off the top scratch coating hand in hand, and many lottery buyers like to choose birthday numbers, lucky numbers and so on … This is the young people’s pursuit of "sense of life ceremony" and carries their hopes for a better life.

Pour out public welfare feelings with quality service

The lights are on, and night falls. In-store TV screens broadcast the recent football matches in turn, and tourists invariably come to the sports lottery shop to relax and wait for the evening performance of "Playing Iron Flower" in Wunvzhou. Sitting around the table of the manager of Sports Lottery, sharing sports hobbies and experiences with friends around me from time to time, the waiting time is no longer long, and the journey is even luckier because of the company of Sports Lottery. Rao Fen prepared hot water for lottery buyers and carefully answered questions from lottery buyers. It is her unremitting pursuit to have a good environment, excellent service and good experience.

While constantly improving service awareness, Rao Fen and sales staff also strive to be good public welfare propagandists. In the process of serving lottery buyers, they don’t forget to publicize the concept of responsible lottery and explain the knowledge of public welfare areas. "We introduce the public welfare undertakings of sports lottery to customers who enter the store, popularize the knowledge of the use of public welfare funds, and let them trust sports lottery more."

It is reported that in recent years, Jiangxi Sports Lottery has followed the development trend of multi-format and diversification of sports lottery and actively explored a new development model of "Sports Lottery+". At present, there are 375 sports lottery+stores in Jiangxi, including 191 theme specialty stores, 108 other empowerment stores, 43 convenience service stores, 27 public welfare volunteer stores and 6 sports service stores. These "Sports Lottery+"windows show the brand image of Sports Lottery as "public welfare, health, joy and enterprising", which gives the public a new understanding of the brand image of Sports Lottery and provides inexhaustible motive force for promoting the high-quality development of sports lottery in China. (From February 2nd, China Sports Daily, 05 edition)

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END