In the current market, on the one hand, under the general environment, it is generally believed that the 2024 goal of various brands is mainly to "survive and stay on the table"; on the other hand, the latecomer Xiaomi’s high-profile entry has once again stirred the game. In this chaotic background, how companies make cars and how car companies win has become the focus.

In such a chaotic situation, companies should return to the original intention of making cars, return to the mainstream demand for cars, and bring users better products. Only by making decisions can they have more explosive power. Therefore, the e π 008, which opened pre-sale at the Beijing Auto Show and exceeded 10,000 orders in five hours, is particularly worthy of attention.

On April 25th, at the Beijing Auto Show, Dongfeng Yipai officially debuted the second model, eπ 008, and started pre-sale at the same time, with a pre-sale price of 20 to 250,000 yuan.

In terms of appearance, the eπ 008 adopts the simple design orientation common to new energy today. The traditional front grille area is closed, while the front enclosure is integrated with a three-stage vent design, presenting a dignified and stable image. On this basis, the eπ 008 applies a through-style headlight group, and the light source in the lamp cavity is arranged in a dot matrix, which is easy to leave a deep impression after lighting, and can also strengthen the technological sense of the vehicle.

Its body size is a standard medium and large SUV, with a length, width and height of 5002 * 1972 * 1732mm respectively, and a wheelbase of 3025mm. The sensory sense of volume is very large, and the outline is somewhat similar to that of the Xiaopeng G9. They are all relatively regular shapes plus some round arcs, low-key and durable.

At the rear of the new car, a through-type taillight group is also used, and the internal details are also designed with a dot matrix, which echoes the front face. The spoiler above, the high brake light, and the black trim below not only increase the layering of the new car, but also add a lot of sportiness.

Entering the car, you can find that the eπ 008 continues the minimalist style design, and uses wood grain trim and a large area of leather to set off a sense of grade. In terms of materials, the new car is also full of sincerity. The entire cockpit is covered with a large area of leather. The official said that the interior of the new car is made of environmentally friendly materials, low odor, low VOC, high safety, and 100% environmentally friendly water-based surface treatment of cockpit leather. In addition, in areas such as dashboard guards, seat backs, and seat cushions, an additional organic silicone soft package is provided. It is the same type of material as a baby pacifier, which is safe, flame retardant, and stain-resistant and durable.

全车配备20个扬声器和WANOS全景环绕音效，其中比较有意思的是，它有2个主驾私享的头枕扬声器，供驾驶员一个人使用，不影响其他乘客。并且它还有独立的车外扬声器，供你和车外的朋友或者行人互动。

eπ008采用6座布局，其中第二排座椅具备电动调节功能，并为后排设置了一块大尺寸显示屏。而根据此前东风汽车官方透露的信息，eπ008标配隔音玻璃、六气囊和L2级智能辅助驾驶系统，车载冰箱也不会缺席。

同时，新车也必不可少的配备了消费者非常喜欢的零重力座椅、大容积冷暖冰箱、灵活后备厢空间等实用配置。

作为一款专门为家庭用户打造的6座全家舒享SUV，eπ008更是把安全感拉满，该车型的关键乘员舱区域均采用1500MPa超高强度钢板，并且全系标配6气囊，一至三排侧面一体式安全气帘。相较于安全配置还要选装的车型，可以说处处彰显企业对于用户安全的“责任感”。整车采用“2+2+2”6座布局设计，超5米的车长和超3米的轴距，让e新车的第三排大空间能轻松满足两位成年人的乘坐。

此外，新车基于东风量子架构打造，搭载东风马赫E电驱系统，电驱总成最高效率达94.5%，纯电车型综合能耗低至14.7kwh/100km，CLTC续航达到了636km。增程车型搭载行业首款热效率达45.18%的增程专用发动机，CLTC纯电续航210km，馈电油耗低至5.55L/100km，CLTC综合续航里程1300km，实现了性能与经济性的完美平衡。

eπ008凭借其卓越的品质，为新中产家庭提供了一款高价值精品车。它在新能源SUV市场中也具有显著的竞争优势，并有望成为理想L8的有力竞争者。让我们共同期待其市场表现。

　

The Supreme Leader attended the general debate of the 76th UN General Assembly and delivered an important speech.

The Supreme Leader of president attended the general debate of the 76th UN General Assembly by video in Beijing on September 21st and delivered a speech entitled ".Strengthen confidence, overcome difficulties together and build a better world.The important speech (? Click on the blue font to view the original speech).

The supreme leader stressed that at present, the epidemic is still raging around the world and human society has been profoundly changed. The world has entered a new period of turbulence and change. Every responsible politician must answer the issues of the times and make historical choices with confidence, courage and responsibility.

First, we must overcome the epidemic and win this major struggle that concerns the future and destiny of mankind. Mankind has always achieved greater development and progress by constantly overcoming challenges.

Second, we must revive the economy, promote stronger, greener and healthier global development, and jointly push global development to a new stage of balance, coordination and tolerance. First, adhere to the priority of development. The second is to persist in taking the people as the center. The third is to adhere to inclusiveness. The fourth is to adhere to the innovation drive. The fifth is to adhere to the harmonious coexistence between man and nature. Sixth, adhere to the action orientation.

Third, we must strengthen unity and practice the concept of mutual respect and win-win cooperation in international relations. China has always been a builder of world peace, a contributor to global development, a defender of international order and a provider of public goods, and will continue to provide new opportunities for the world with the new development of China.

Fourth, we must improve global governance and practice true multilateralism. There is only one system in the world, and that is the international system with the United Nations at its core. There is only one order, and that is the international order based on international law. There is only one set of rules, that is, the basic norms of international relations based on the purposes and principles of the UN Charter.

Policy voice

NEWS

Ministry of Industry and Information Technology: China’s manufacturing industry has ranked first in the world for 11 consecutive years.

On September 13th, at the press conference of the State Council Office, Xiao Yaqing, Minister of the Ministry of Industry and Information Technology said that since 2010, China’s manufacturing industry has ranked first in the world for 11 consecutive years. From 2012 to 2020, China’s industrial added value increased from 20.9 trillion yuan to 31.3 trillion yuan, of which the added value of manufacturing industry increased from 16.98 trillion yuan to 26.6 trillion yuan, accounting for nearly 30% of the global total.

Guizhou: Ensure that the wage payment of migrant workers is included in the annual assessment.

On September 13th, Guizhou issued an opinion, which will guarantee the wage payment of migrant workers into the annual comprehensive assessment and high-quality development performance evaluation of cities and counties.

The Central Office and the State Council issued the Opinions on Strengthening the Construction of Network Civilization.

On September 14th, the general offices of the General Office of the Central Committee of the CPC and the State Council recently issued the Opinions on Strengthening the Construction of Network Civilization, which proposed to strengthen self-discipline in the Internet industry, adhere to the value orientation of paying equal attention to economic and social benefits, and urge Internet companies to actively fulfill their social responsibilities.

China CDC released a new version of influenza vaccination guidelines.

On September 14th, China CDC recently issued the Technical Guide for Influenza Vaccination in China (2020-2021), advising medical staff; Vulnerable people and employees in old-age care institutions, long-term care institutions, welfare homes and other crowd gathering places; People in key places and other people at high risk of influenza are given priority in influenza vaccination.

The National Network Information Office issued the "Opinions on Further Compacting the Main Responsibility of the Information Content of the Website Platform"

On September 15th, the National Internet Information Office issued "Opinions on Further Compacting the Main Responsibility of Information Content of Website Platform". For the first time, the "Opinions" systematically put forward the work requirements of website platform to fulfill the main responsibility of information content management, including improving the rules of platform community, strengthening standardized account management, and improving the content review mechanism.

Two departments: by 2025, e-commerce express mail will basically be no longer packaged twice.

On September 15 th, a few days ago, the National Development and Reform Commission and the Ministry of Ecology and Environment issued the "Action Plan for Plastic Pollution Control in the 14 th Five-Year Plan". The plan proposes that by 2025, the unreasonable use of disposable plastic products in key areas such as commodity retail, e-commerce, take-away, express delivery and accommodation will be greatly reduced, and the e-commerce express mail will basically be no longer packaged twice, and the application scale of recyclable express packaging will reach 10 million.

National Network Information Office requires standardization of hot spot ranking.

On September 15th, China Netcom issued an opinion on further compacting the main responsibility of information content management on the website platform. The opinions call for standardizing the ranking of hot spots, improving the rules of the list, reasonably determining the constituent elements and weights, and reflecting the correct value orientation.

Harbin issued regulations: cold weather operation subsidies per capita monthly 200 yuan.

On September 15th, Harbin, Heilongjiang Province issued regulations, which made it clear that from December to February of the following year, employers should pay low-temperature allowances to workers engaged in outdoor operations, with the minimum 200 yuan per person per month.

China formally applied to join the Comprehensive and Progressive Trans-Pacific Partnership Agreement.

According to the website of the Ministry of Commerce, on September 16th, Wang Wentao, Minister of Commerce of China, submitted a written letter from China to O ‘Connor, Minister of Trade and Export Growth of New Zealand, the depositary of the Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP). The ministers of the two countries also held a telephone conference to communicate on the follow-up work of China’s formal application for membership.

Carrie Lam Cheng Yuet-ngor: Hong Kong businessmen should seize the opportunity of China’s western development.

Carrie Lam Cheng Yuet-ngor, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), said on September 16th that the HKSAR government will assist Hong Kong businessmen to seize the opportunity of China’s western development, and Hong Kong’s high value-added supporting services are capable of providing comprehensive support to enterprises along the new land-sea corridor in the west.

National Health Commission: The number of people who have completed the full vaccination of COVID-19 vaccine in China has exceeded 1 billion.

On September 16th, National Health Commission’s spokesperson Mi Feng introduced at the press conference of the joint prevention and control mechanism in the State Council. As of September 15th, a total of 2,161.428 million doses of Covid-19 vaccine were reported nationwide, and 1,011.584 million people had completed the whole vaccination.

Ministry of Commerce: It will further relax the market access of foreign capital and increase the service guarantee.

On September 16, at the regular press conference held by the Ministry of Commerce, Shu Jueting, deputy director of the Finance Department of the Ministry of Commerce, said when answering a reporter’s question that the Ministry of Commerce would continue to do a good job in foreign investment in the next step, further relax the market access of foreign investment, increase the service guarantee for foreign-funded enterprises and foreign-funded projects, and protect the legitimate rights and interests of foreign-funded enterprises according to law, so that foreign investment can develop with more peace of mind and peace of mind after entering China, and can better play a leading role in industrial upgrading.

State Press and Publication Administration: Online Reporting Platform for Anti-addiction Implementation of Game Enterprises

On September 16th, the State Press and Publication Administration launched the "platform for reporting the implementation of anti-addiction in game enterprises". On this platform, people can collect and report the non-compliance of various games in the implementation of anti-addiction regulations, including real-name authentication violation report, recharge payment violation report and time duration violation report.

In the second round, the fourth batch of central eco-environmental protection inspectors publicly reported seven typical cases.

On September 17, the second round of the fourth batch of central eco-environmental protection inspectors publicly reported seven typical cases, involving five provinces and two central enterprises that are currently being inspected. These seven cases are: Dongfang Company, a subsidiary of China Nonferrous Metals Group, illegally disposed of hazardous waste and built production in violation of laws and regulations; Some enterprises of China National Gold Group have failed to promote the green mining and restoration of mines.

Enterprise practice

NEWS

Shen Nanpeng: Entrepreneurs should be driven by technology, green and responsibility.

On September 13th, Shen Nanpeng, global managing partner of Sequoia Capital, said in a public speech that a technology-led entrepreneurial era has arrived, and entrepreneurs should be driven by technology, green and responsibility. At the same time, he believes that in the era of scientific and technological entrepreneurship, investment institutions should also be patient, and the investment concept of "semi-business and semi-public welfare" will help to create a "more dynamic and valuable" entrepreneurial ecology.

Ren Zhengfei: Scientists are the code for getting a meal ticket.

On the evening of September 14th, Huawei recently disclosed the contents of Ren Zhengfei’s communication with the participants at the Innovation Pioneer Symposium of the Academia Sinica. Ren Zhengfei said that on the road of scientific exploration, we should not be short-sighted and only pursue pragmatism. Scientists should still look up at the "stars". At the same time, for talents, Ren Zhengfei said that to attract the best people in the world and recruit talents who are better than themselves, the failure in subversive innovation will also create many talents.

2021 China Corporate Social Responsibility Summit Forum ended successfully.

On September 14th, 2021 China Corporate Social Responsibility Summit Forum came to a successful conclusion. The forum focused on core topics such as "double carbon" strategy, rural revitalization, co-creation of corporate values and responsibilities, sustainable development, and the development trend of corporate public welfare, and held extensive discussions with entrepreneurs and economists.

Wechat "old age mode" is finally coming.

On September 16th, WeChat recently launched the beta version of 8.0.14, which mainly optimized some known problems. According to Digital Tail, some beta users can use "caring mode". According to reports, "caring mode" is similar to "elder mode" or "old mode". After users enable it in the settings, the text of WeChat will be bigger, the color will be stronger and the buttons will be bigger.

Ma Yongsheng, General Manager of China Petrochemical: Natural gas will become the largest fossil energy source in China around 2050.

Ma Yongsheng, academician of China Academy of Engineering and general manager of China Petrochemical (600028, Guba) Group Company, said on September 16th that driven by the goal of carbon neutrality, China’s oil consumption is expected to reach its peak around 2026, and natural gas will become the largest fossil energy in China around 2050.

Flower Garden Online "Rational Consumption Assistant"

On September 16th, Huayuan recently launched the rational consumption management tool "Huayuan Bill Assistant", which includes functions such as bill management, progress reminder, excess warning and repayment suggestion. As long as the user sets the monthly budget amount, the system will remind the amount every week, and will automatically warn if it is about to exceed the limit.

China Chengtong Holding Group Co., Ltd. 2020 Social Responsibility Report was released.

On September 16th, 2020 Social Responsibility Report of China Chengtong Holding Group Co., Ltd. was officially released online. According to the report, in 2020, China Chengtong accelerated the elimination of backward production capacity, and the investment in energy conservation and environmental protection exceeded 370 million yuan, and no environmental pollution incidents occurred throughout the year.

PepsiCo announces new strategy of sustainable development

On September 16th, PR Newswire, PepsiCo officially announced PEP+(PepsiCo is holding a plan), which is a strategic transformation of the whole business with sustainable development as the core, with the aim of creating long-term sustainable value. PepsiCo is holding the three pillars of the plan (agriculture, value chain and products) to drive the implementation of the industry-leading 2030 goal.

For the first time, the state-owned and state-owned enterprise system held multi-site coordinated social responsibility activities.

On September 18th, "Fulfilling Social Responsibility and Creating Social Value —— Forum on Social Responsibility of State-owned Enterprises in Shanxi, Shanghai and Guangdong" was held in Beijing. Blue Book of Social Responsibility of State-owned and State-owned Enterprises (2022), Blue Book of Social Responsibility of Provincial Enterprises in Shanxi Province and 2020 Social Responsibility Report of Supervision Enterprises of Shanghai State-owned Assets Supervision and Administration Commission were released during the forum.

The Hong Kong University of Science and Technology launched the first sustainable development and green finance course in Hong Kong.

On September 20th, the Hong Kong University of Science and Technology announced the launch of the first Bachelor of Science course in sustainable development and green finance in Hong Kong. The new curriculum aims at cultivating talents in sustainable development and green finance, and aims to provide students with the necessary knowledge and skills to fill the global gap of professionals in sustainable and green finance.

Xu Jiayin wrote to all members of Evergrande in Mid-Autumn Festival: Go all out to fulfill social responsibilities.

On September 21st, a letter from Xu Jiayin to all employees of Evergrande was exposed. In the letter, Xu Jiayin expressed his firm belief that Evergrande will be able to get out of the dark moment as soon as possible, accelerate the comprehensive resumption of work and production, achieve the goal of "guaranteeing the delivery of the building" and hand over a responsible and responsible answer sheet to the buyers, investors, partners and financial institutions.

Wal-Mart will label healthy or low-carbon products.

Wal-Mart said on September 21st that it would label healthy or sustainable products "built for the better" on its website to attract shoppers who are willing to spend money to vote for better nutrition and environmental management. Wal-Mart said that this initiative will start with nearly 2,000 products and will continue to increase. These goods will be divided into two categories, one is considered to be more beneficial to the health of customers, and the other is considered to be beneficial to the earth.

Tanzzhonghe express

NEWS

The world’s largest carbon absorber is put into use, which can extract 4000 tons of carbon dioxide every year.The world’s largest carbon dioxide inhalation plant was officially put into use in Iceland on September 8. There are eight sets of equipment using high-tech filters and fans in the factory, which can extract carbon dioxide, mix it with water, and press it into the deep underground for mineralization. The factory can extract 4000 tons of carbon dioxide from the air every year, which is equivalent to the emission of 800 cars. Due to the advanced technology and high cost, there are only 15 such factories in the world at present.

Wuhan issued a work plan to promote carbon reduction and develop low-carbon industries.

On September 11th, official website, the government of Wuhan, recently released the Work Plan for Promoting Carbon Reduction and Developing Low-carbon Industries in Wuhan. The Plan proposes to promote key areas and industries to achieve the "3060" goal first, strive to build a national carbon financial center, and build a green and digital "green valley" in Wuhan.

Executive Meeting of Shanghai Municipal Government: Accelerating the Building of an International Green Financial HubOn September 13th, the executive meeting of the Shanghai Municipal Government agreed in principle with the "Implementation Opinions of Shanghai on Accelerating the Construction of an International Green Financial Hub to Serve peak carbon dioxide emissions’s Carbon Neutrality Goal" and pointed out that it is necessary to closely follow the main line of serving the "double carbon" goal, promote and guide social capital to gradually flow from traditional industries with high energy consumption and high pollution to low-carbon economy industries, and accelerate the construction of an international green financial hub.

Foxconn and PTT signed an agreement to set up a joint venture to produce electric vehicles.Thailand Oil and Gas Group and Foxconn signed a joint venture agreement on September 14th to produce electric vehicles, and will invest 1 billion to 2 billion US dollars to build a factory in the East Economic Corridor of Thailand in the next 5-6 years.

Sino-British zero-emission vehicle cooperation initiative signedOn September 15th, at the Sino-British Forum on Carbon Neutralization and Collaborative Development in Transportation, the China Society of Automotive Engineering and the British Association of Automobile Manufacturers and Traders signed the Sino-British Initiative on Zero Emission Vehicles, which laid the foundation for future Sino-British cooperation in the automotive industry under the vision of carbon neutrality.State-owned investment companies issued a commitment to "3060"On September 15th, the forum "Responsible Investment-State-owned investment companies act together for’ 3060’" was held in Beijing. Responsible Investment-Common Commitment of State-owned Investment Companies Facing "3060" was signed at the event.

National Development and Reform Commission: Encourage local governments to increase renewable energy consumption.

On September 16th, the National Development and Reform Commission issued the Plan for Improving the Dual Control of Energy Consumption Intensity and Total Amount. The plan proposes to encourage local governments to increase renewable energy consumption and resolutely control projects with high energy consumption and high emissions. At the same time, speed up the construction of the national energy use right trading market, and promote the flow and agglomeration of energy elements to areas with good quality projects, enterprises, industries and economic development conditions.

BMW will launch 12 pure electric vehicles by 2023.On September 16th, BMW Group said that it will launch 12 pure electric vehicles by 2023, which is expected to account for 25% of the company’s total sales in China. In addition, we will continue to expand investment in future technological innovation in China.Li Bin: The task of carbon emission reduction in production is more arduous.On September 16th, Li Bin, founder, chairman and CEO of Weilai, appealed at the 2021 World New Energy Vehicle Congress that the goal of carbon neutrality can only be achieved through the joint efforts of the whole industry chain, and hoped that the industrial departments would reach a consensus and formulate clear emission reduction targets. In addition, Li Bin said that compared with the use link, the pressure of carbon emission reduction in raw material acquisition and production is greater and the task is more arduous.

The compilation of the first group standard of "Guide to the Implementation of Carbon Neutralization in Tourism Commercial Projects" in China started.On September 16th, it was reported that recently, the drafting of the group standard "Implementation Guide for Carbon Neutralization of Tourism Commercial Projects", which was officially approved by China City Commercial Network Construction Management Association, was officially launched in Shenzhen. This standard is the first national group standard for carbon neutrality in tourism business projects, and it is expected to be compiled and released by the end of 2021.OGCI released the latest strategy to accelerate carbon neutrality.On September 20th, the chairman /CEO of the member companies of the Climate Initiative for Oil and Gas Industry jointly signed and released the latest development strategy of OGCI. All member enterprises promise to achieve carbon neutrality (net zero emission) in their business activities within the time frame stipulated in the Paris Agreement. OGCI also updated the targets of carbon emission intensity and methane emission intensity of upstream business in 2025, and pointed out that it hopes to achieve zero discharge of conventional torches in 2030. These measures can reduce greenhouse gases by more than 50 million tons of carbon dioxide equivalent every year.

Heilongjiang province "carbon neutral special account" opened.

On September 21st, it was learned from Heilongjiang Property Rights Trading Group that recently, the "Carbon Neutralization Special Account" of Heilongjiang Carbon Emissions Trading Center was officially opened, which successfully helped the province’s ecological environment system to complete the first carbon neutrality activity, marking the establishment of a financial electronic platform by the provincial carbon emissions trading center to help achieve the goal of "double carbon" in Heilongjiang Province.

Social livelihood

NEWS

The 18th China-ASEAN Expo signed a contract with a total investment of over 300 billion yuan.

On September 13th, the 18th China-ASEAN Expo and China-ASEAN Business and Investment Summit came to an end. According to the data, China-ASEAN Expo has signed 179 international and domestic cooperation projects, with a total investment of over 300 billion yuan, an increase of 13.7% compared with the previous session, and the signing of total investment of the project is the highest in history.

Academician Wang Pinxian and his wife donated 2 million yuan to set up Tongji University Ocean Scholarship.

On September 15th, Wang Pinxian, an 85-year-old famous marine geologist and academician of China Academy of Sciences, and Sun Xiangjun, a famous palynology expert, jointly donated 2 million yuan saved for many years to establish Tongji University Marine Scholarship under the Education Development Foundation of Tongji University. The two professors specifically told "Don’t be named after us" to encourage more and more young people to devote themselves to the development of marine science.

Guangzhou’s first "International Health Station" will be opened soon.

On September 15th, recently, Guangzhou International Health Station has completed the main structure construction and will be opened soon. The post station is far away from populated areas and can provide isolation and medical services for all immigrants. The concept of health station will replace "isolated hotel" and is an epidemic prevention measure mainly aimed at international tourists. This is also the first international health station in China.

Scientists in China have developed a "carbon spring" that is expected to be used in outer space exploration.

On September 16th, it was reported that the team of Academician Yu Shuhong of China University of Science and Technology recently developed a new carbon material named "carbon spring" with a microstructure like "crispness" in pancake fruit, inspired by human structures such as "arch" and "crossbow", which is considered as an ideal material for manufacturing intelligent magnetic and vibration sensors and is expected to be used in outer space exploration.

Three people were killed and 100 injured in Luxian earthquake with a magnitude of 6.0.

At 4: 33 am on September 16th, an earthquake of magnitude 6.0 occurred in Luxian County, Luzhou City, Sichuan Province, with a focal depth of 10 kilometers. As of 16: 00 on the same day, the earthquake caused 121,000 people in Luzhou and other places to be affected, 3 people were killed and 100 people were injured; More than 1,400 houses collapsed, more than 6,400 were seriously damaged and 29,000 were generally damaged.

Shenzhou 12 returned smoothly.

At 13: 34 on September 17th, the return capsule of Shenzhou-12 manned spacecraft landed successfully at Dongfeng Landing Site, and astronauts Nie Haisheng, Liu Boming and Tang Hongbo got out safely and smoothly, in good health, and the first manned mission in the space station stage was a complete success.

The theme slogan of Beijing 2022 Winter Olympics and Paralympic Winter Games was released.

On September 17th, the theme slogan of Beijing 2022 Winter Olympics and Paralympic Games was released in the Capital Museum. The theme slogan of Beijing Winter Olympics: "Together for a Shared Future" (in English) was officially released.

During the Mid-Autumn Festival holiday, 88.1593 million people traveled nationwide.

On September 21st, according to the data center of the Ministry of Culture and Tourism, during the three-day Mid-Autumn Festival holiday in 2021, there were 88.1593 million domestic tourists, and the domestic tourism revenue was 37.149 billion yuan.

International information

NEWS

American experts plan to resurrect mammoths in four to six years.

On September 13th, it was reported by @ World that American experts planned to "resurrect" mammoths and plan to cultivate the first batch of "elephant cubs" within four to six years. The project is led by a team of genetics experts from Harvard Medical School, and the "resurrected" mammoth herd will be placed in the Arctic. Some commentators said that the project is too risky and its risks still need further assessment.

Less than 3.5% of the population on the African continent is fully vaccinated.

On September 14th, John Kengerson, director of the African Center for Disease Control and Prevention, said at the WHO conference that less than 3.5% of the population on the African continent had been fully vaccinated with COVID-19 vaccine, which was far from the official target of 60%.

The United States and the European Union seek to reach a global agreement to reduce methane emissions.

On September 14th, it was reported in Reuters that the United States and the European Union will launch a global cooperation plan to reduce methane emissions by 30% by 2030.

Chief economist of Allianz: supply chain crisis may last for two years

On September 14th, the chief economist of Allianz said that the supply chain disruption around the world would last for one or two years, and warned that the rising price might bring the global economy back to the stagflation environment of 1970s.

The head of Samsung made his first public appearance after parole, promising to create 30,000 youth jobs within three years.

On September 14th, local time, Lee Jae-yong, the head of Samsung, made his first public appearance after his parole. On the same day, Samsung Group and the Korean government held a symposium in Seoul on creating youth jobs. Lee Jae-yong said at the meeting that Samsung will create an additional 30,000 youth jobs in three years.

There are 470 billion dollars of agricultural support in the world every year, which is harmful and useless.

On September 14th, the Food and Agriculture Organization, UNDP and UNEP released a report showing that 87% of agricultural support is harmful, equivalent to $470 billion per year. The report calls for the adjustment of destructive incentives, so as to promote the realization of more specific targets under the 2030 sustainable development goals and fulfill the "United Nations Decade of Ecosystem Restoration" plan.

The US House of Representatives passed the proposal of $1 billion to establish a privacy security agency.

According to foreign media reports, the Energy and Commerce Committee of the U.S. House of Representatives voted on September 14th to provide the Federal Trade Commission with $1 billion to establish an institution dedicated to improving data security, privacy and combating identity theft. This proposal is included in a $3.5 trillion expenditure measure to provide funding for the new department in the next 10 years, mainly to combat "unfair or deceptive behaviors related to privacy, data security, identity theft, data abuse, etc.".

UNCTAD: The global economy is expected to experience the fastest growth in 50 years.

According to the data of the United Nations Conference on Trade and Development, the global economy is expected to rebound this year, with a growth rate of 5.3%, the fastest in the past 50 years. However, in its latest report, the agency said that the rebound of the curves of regions, departments and incomes was very uneven.

Wal-Mart teamed up with Ford and Argo AI to launch self-driving delivery service.

According to Reuters, Ford, Wal-Mart and Argo AI9, a self-driving company, said on September 15th that they would jointly launch a self-driving car delivery service, and the test is expected to start at the end of this year.

Africa faces a shortage of 470 million doses of COVID-19 vaccine in 2021.　

The World Health Organization’s Regional Office for Africa said on September 16th that due to COVID-19’s global vaccine acquisition mechanism, the planned delivery of COVID-19 vaccine to Africa this year was reduced by about 150 million doses. If the global year-end goal of fully vaccinating 40% of the population is to be achieved, the African continent will face a shortage of nearly 500 million doses of vaccine.

Amazon has banned about 3,000 China seller accounts.　

On September 17th, Cindy Tai, vice president of Amazon Global, said at the "Upgrading Ceremony of Hangzhou Cross-border E-commerce Park" that in the recent title event, Amazon banned the sales of 600 China brands and about 3,000 sellers’ accounts, all of which have repeatedly abused comments, and Amazon has given many warnings in the past.

The United Nations received 300,000 doses of COVID-19 vaccine donated by the Government of China.

On September 17th, a spokesman for the UN Secretary-General announced that the UN had received 300,000 doses of COVID-19 vaccine donated by the Government of China. A spokesman for the Secretary-General said that the vaccine donated by China will be used to vaccinate United Nations personnel and peacekeepers through the United Nations system-wide COVID-19 vaccination program.　

Report: Nearly 2 million people die of work-related deaths every year.

On September 17th, according to the first report jointly released by the World Health Organization and the International Labour Organization, more than 1.9 million people died of work-related diseases and injuries in 2016. The biggest cause of death was chronic obstructive pulmonary disease, which caused 450,000 deaths, stroke caused 400,000 deaths, and 350,000 people died of ischemic heart disease. Occupational injuries caused 19% deaths, or 360,000 people.

The United Nations Headquarters in new york launched a giant environmental protection map.

On September 18th, the lawn of the United Nations Headquarters in new york was turned into a "temporary painting" of 11,000 square meters. This giant painting, created by French-Swiss artist Saype, shows that two children are "building" the future world, and it conveys many messages, including young people’s hope to participate more in UN affairs.

The Global Innovation Index Report 2021 was released.

On September 20th, the World Intellectual Property Organization (WIPO) released the Global Innovation Index Report 2021, and Switzerland ranked first for the 11th consecutive year, while China ranked 12th, up two places from 2020. The Report spoke highly of China’s progress in innovation, and emphasized the importance of government decisions and incentives to promote innovation.

The United Nations held a high-level event on "Moment of Sustainable Development Goals"

On September 20th, the United Nations held a high-level event "Moment of Sustainable Development Goals" aimed at promoting the realization of the 2030 Agenda. In his speech, UN Secretary-General Guterres urged all countries to make joint efforts to return to the track of achieving sustainable development goals.

That’s all for this issue. After the Mid-Autumn Festival, get back to work full of energy ~

Overall planning for this period | XVIII

Image: Network

　

This article first appeared on WeChat WeChat official account: Golden Bee. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　On January 29th, the shield machine "Yongxing" of Zhanjiang Bay subsea tunnel of Guangzhou-Zhanjiang Railway successfully crossed the Haibin Road overpass of Zhanjiang Bay Bridge "close to the skin". The net distance between the shield machine and the pier pile foundation of the overpass was only 0.9 meters, and the construction process of side crossing was safe, stable and orderly. The construction of Zhanjiang Bay subsea tunnel won another victory.

　　The main line of Guangzhou-Zhanjiang Railway has a total length of 401 kilometers, with a designed speed of 350 kilometers per hour. The line starts from Guangzhou Railway Station, passes through Foshan, Zhaoqing, Yunfu, Yangjiang, Maoming, Zhanjiang and other cities, and ends at Zhanjiang North Station. The total investment of the project is about 99.8 billion yuan, which is the longest and largest high-speed rail project in Guangdong Province. Zhanjiang Bay subsea tunnel of Guangzhou-Zhanjiang Railway is 9640 meters long, including 7551 meters of shield section, 14.33 meters of excavation diameter, 13.8 meters of segment outer diameter and 12.6 meters of inner diameter. It is the longest single-headed sea-crossing shield tunnel for high-speed rail in China.

　　At present, after successfully crossing the Haibin Road overpass, the "Yongxing" shield machine has accumulated 4356 meters, which has overcome the first difficulty in entering the main city of Zhanjiang and laid a solid foundation for safe and stable construction in the new year.

　　In the next step, "Yongxing" shield machine will cross the urban main road for a long distance and the municipal pipeline for many times. The buildings and structures on both sides of the road are dense, and the buried depth of the tunnel is gradually reduced from 30.7 meters to 4.7 meters. The settlement and deformation control of the shield construction stratum will be the control points in the construction process.

Special feature of 1905 film network　The summer vacation is drawing to a close, and the film market is even stronger. While the box office broke through the 40 billion mark in the whole year, the box office of the summer file broke the previous year’s record with a score of over 17.8 billion.

Summer vacation always has a very free and easy side, and students’ holiday life also has countless possibilities. Every activity arrangement will bring them a different understanding of life more or less. The same is true of the power of light and shadow, especially this summer, in an animated film, the phrase "The canoe has crossed Chung Shan Man" gave different feelings to different age groups.

This film is also the opening film of ITG "Children of Light" children’s film season, which is directed by Xiamen Film Bureau and co-sponsored by Xiamen International Trade Holding Group Co., Ltd. and Xiamen Film Festival Co., Ltd., and it is the main scene of the team’s airborne activities to meet children in Xiamen.

As one of the "Golden Rooster" series activities of China Golden Rooster and Hundred Flowers Film Festival in 2023, ITG "Children of Light" children’s film season continues to bring rich film experiences to children’s audiences in China. From July 8th to 23rd, nearly 20 excellent children’s films from China, Germany, Northern Europe and other countries were released in turn. At the same time, the film season also launched surprise supporting activities such as children’s film criticism contest and light and shadow magic show.

Film is an art form that everyone loves to see and hear. The world of light and shadow, like a light, lights up children’s lives, and children can find a fulcrum from it and enter a special journey of light and shadow.

Exclusive customized "gluttonous" film list

ITG Children’s Film Season of Light, as one of the activities of the Golden Rooster and Hundred Flowers Film Festival in China in 2023, has always had high requirements in film selection. This time, excellent children’s films from China, Germany and Northern Europe have been selected, among which Changan Three Wan Li, the pioneering work of the "new culture" series launched by "chasing light animation", has become the opening film of this year.

It is worth noting that the selection of ITG’s "Children of Light" children’s film season breaks the single cognition of animated films and truly shows the possibility of children’s films from multiple perspectives.

How to bring useful and interesting films to children has always been the focus of ITG’s "Children of Light" film season. To this end, this year’s film list was jointly selected by the curatorial teams in Xiamen and Hongkong, and based on the principle of "high-quality companionship truly suitable for young children", while taking into account China’s traditional aesthetics, it tried to open an international perspective.

In 2022, the film season launched a special screening unit — — French children’s film screening; This year, I turned my eyes from romantic French to Germany, where fantasy and realism are more integrated. In the German children’s film festival unit, it is comparable to Harry Potter and has repeatedly set a new high at the box office in Germany; Adapted from a famous German children’s book, excellent works with many small readers in China are shown in turn.

As mentioned in the curatorial speech, "By watching these excellent German films, children will accompany the characters in the story to feel the joys and sorrows, and these experiences can stimulate their curiosity, empathy and creativity, which is particularly helpful to improve their’ absorptive mind’."

No matter how small the power is, it cannot be ignored.

Image narration often takes real or virtual characters as the narrative protagonist, which directly affects the audience’s senses and makes the audience feel that these images are partners, relatives and friends in life. Especially for children, it is dominated by hearing, smell and vision.

As early as the beginning of 2019, the Ministry of Education and Publicity Department of the Communist Party of China issued "Guiding Opinions on Strengthening Film and Television Education in Primary and Secondary Schools", which pointed out that using excellent films to carry out film and television education for primary and secondary school students is the need of the times to strengthen the education of socialist core values for primary and secondary school students, an effective way to implement the fundamental task of cultivating people by virtue, and an important measure to enrich the means of educating people in primary and secondary schools.

In addition, in 2022, the content of film and television education was added for the first time in the Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition) issued by the Ministry of Education.

This also makes the outside world pay more and more attention to children’s movies. In the film history of China, children’s films have always occupied their own unique position, and both the Golden Rooster Award and the China Watch Award have honorary awards for them. Just looking at the market, children’s films are still declining. On the one hand, it is difficult to shoot, on the other hand, the outside world keeps a certain wait-and-see attitude towards them, resulting in few works becoming mainstream.

As long as there is an audience, the vitality of the film can continue. All kinds of phenomena prove that children’s films and film and television education in primary and secondary schools have extremely important value, especially in the trinity framework of "school-family-society", which has played a multi-integration value.

As a member of the society, Guomao Holding Group has persisted in carrying out public welfare actions for parents and children in recent years. At the same time, as the chief strategic partner of China Golden Rooster and Hundred Flowers Film Festival, after Xiamen put forward the aim of "Golden Rooster in the whole city all year round", Guomao Holding Group paid attention to the high-quality demand of parent-child viewing, actively combined children’s public welfare and film culture, and implemented the brand mission, and launched the "Children of Light" children film festival.

It started with the screening, but not just the screening. The children’s film season is to expand the aesthetic education enlightenment section, open the "children of light" children’s film criticism contest, and show their film criticism stories in various forms, either words or paintings. The film shows the imagination of the creator with images, while the children use their curiosity to put their imagination on their wings. The world of light and shadow, like a light, lights up the boring classroom on weekdays and shines into the hearts of children.

As the relevant person in charge of Guomao Holding Group said, film, as a comprehensive art, is a good medium to enlighten children’s growth and promote parent-child communication. By hosting the Children’s Film Festival, Guomao Holding Group will gather high-quality cultural and artistic content from all over the world to give back to the society better, and will continue to practice the brand mission of "leading advantageous industries and creating a better life" in the future, thus helping the development of China’s film culture.

As long as there is light, there is hope. In a beautiful childhood, there are always a group of children who will grow up together in excellent movies.

Jetta: Perfect Concerto of Space and Comfort

In the vast world of automobiles, Jetta has always played a practical and comfortable gorgeous movement with its exquisite carving of space and unremitting pursuit of comfort. Today, let’s go deep into Jetta’s interior world, carefully explore its outstanding accomplishments in storage space, front seat space and rear seat space, and feel how it creates infinite comfort possibilities in a limited body.

When you gently open the door of Jetta, the first thing you see is the front seat space full of humanized design. Jetta’s seat, like a caring personal butler, is always ready to adjust its posture according to your needs. Its adjustment function is rich and accurate, sliding back and forth smoothly and unimpeded, the lifting range is just right, and the backrest inclination angle can respond to your instructions in microseconds. Take a man with a height of 1.88 meters and a strong figure as an example. When he leisurely sits in the driver’s seat and adjusts the seat to the most suitable driving position, he will be pleasantly surprised to find that there is still an open space between his head and the roof of the car, as if there is an endless blue sky above his head, and his thoughts are free to gallop, and he will not be bothered by the depressed atmosphere at all. The performance of the legroom is also remarkable. The ample stretching area keeps an elegant distance between the knees and the center console. During long-distance driving, the legs can stretch freely, the blood circulates freely, and the fatigue seems to be forgotten far away. The wrapping on both sides of the seat is like a gentle and powerful embrace. When the vehicle turns or changes lanes, it gives the driver just the right support, which will not be too tight, but also ensure the stability and safety of the body, making every driving a pleasure.

Slowly turn around and step into the back row of Jetta, which is a spacious and comfortable new world. The spaciousness of the legroom in the back row is beyond imagination. Passengers are like being in a VIP seat in a luxury cinema, and their legs can be stretched forward as much as they like. Even passengers with long legs do not have to compromise their long legs, and they can easily change various comfortable sitting postures for a long time. The layout of the horizontal space is full of Jetta’s atmospheric demeanor. Three adults sit side by side, leaving plenty of room for activities between their shoulders. The arms are placed naturally and casually, and there will be no embarrassment and embarrassment between them. The backrest angle of the rear seat has been carefully designed, which perfectly fits the natural curve of the human spine, providing solid and comfortable support for the waist, as if it were a skilled masseur, silently relieving fatigue for you during the journey. It is worth mentioning that the uplift of the middle part of Jetta’s rear floor is extremely low. Compared with many similar models, this design provides a more friendly resting place for the feet of the middle passengers, so that every rear passenger can enjoy an equal and comfortable ride experience.

However, the charm of Jetta is not limited to the spacious and comfortable seating space, but also unique in the creation of storage space, which can be called a mobile storage treasure house. The bottom of the center console is like an exquisite storage cube, and the open storage slot is like a small intimate drawer. Small things such as mobile phones, wallets and keys can find their own shelter here. The exquisite design of its depth and width ensures the stability and safety of the items during driving, and even in the face of bumpy road conditions, they will not easily slide or shift. The glove box is like a hidden treasure chest, with amazing volume and regular internal space. All kinds of important materials such as vehicle manuals, insurance documents and bills can be properly kept here, and at the same time, it can easily accommodate paper towels, wet wipes, snacks, small first aid kits and other necessary items for your trip, providing all-round protection. The storage compartment on the inside of the car door is like a long, narrow and deep treasure house, and its length and depth are enough to accommodate all kinds of beverage bottles, whether it is a slim mineral water bottle or a stout sports beverage can, it can firmly embrace it. In addition, the door storage compartment also reserves enough space for travel AIDS such as umbrellas, folding maps, small flashlights, car vacuum cleaners, etc., so that you can get them quickly and conveniently when you need them. The central armrest box is like a private and practical treasure box. The internal space layout is reasonable, and it can store valuable or common items such as wallets, documents and sunglasses. The lid of the armrest box is like a solid shield, which effectively blocks the outside world.Provide intimate security protection for your items.

Finally, let’s focus on Jetta’s remarkable trunk space. It’s like a magical space pocket, and the opening of the trunk is wide and regular, just like a grand door to the storage kingdom, which is convenient for you to easily carry items of various shapes and sizes. In daily urban life, its regular volume is enough to meet the transportation needs of big bags and small bags for family shopping, luggage and equipment for short trips on weekends and various small items. Imagine a happy family camping trip. Tents, sleeping bags, barbecue grills, ingredients, drinks and all kinds of outdoor products can be easily stored in Jetta’s trunk, adding endless convenience to your trip. When you are faced with special handling tasks, such as handling large furniture, sports equipment or bicycles, the function of Jetta’s rear seats that can be laid down in proportion will come into full play. With a slight operation, the rear seat will fall gracefully, and perfectly blend with the trunk floor, forming an almost flat and huge loading plane, as if it were a mobile big bed customized for you. Whether it is a slender club, a huge snowboard suit, or a large TV set, bookshelf and other furniture, you can find a suitable habitat in this spacious and regular space, which provides great convenience and possibility for your handling work.

Jetta, like a master of space and comfort, uses its exquisite skills and persistent pursuit of details to perfectly integrate the front seat space, the rear seat space and the storage space to create a spacious and practical, comfortable and convenient mobile space. Whether you are traveling through the busy city or galloping between the heavens and the earth in vast expanse, Jetta has become the most trustworthy partner in your journey with its excellent spatial performance, accompanying you through every wonderful journey and leaving countless beautiful memories.

　　Billbil-kun, a well-known reporter of the drama, revealed that the next new work of the developer of "Double Walk" is still a cooperative game, named "Split Fiction". In addition, it is also reported that the work will be listed on March 6, 2025, and the news will be released on TGA.

　　Although there is no official response, considering the authority and accuracy of billbil-kun, we believe the news is reliable. The TGA award ceremony will be held on December 12th, when we should be able to see the game.

Speaking of the latest hot new cars in the car circle, Zhiji LS7 must be one of them. The price of this car is in the range of 300,000-500,000. Compared with the ideal L7, Tucki G9 and Weilai ES7 of the same class, you will find that Zhiji LS7 has many advantages in configuration, space, price and driving control, which can be said to be the "new king" of domestic high-end intelligent pure electric SUV.

Thanks to its excellent product value, at present, the blind order of Zhiji LS7 has exceeded 12,000. "The order situation of Zhiji once again exceeded our expectations. official website and app were under great pressure in a short time, and there was a situation in which the webpage was stuck, which showed that users were very concerned about LS7." Tamia Liu, co-CEO of Zhiji, said.

So, what new height did Zhiji LS7 roll out the intelligent pure electric SUV? What kind of interpretation does Zhiji Automobile bring to the "involution" of today’s industry? In the dialogue with Tamia Liu, we found the answer.

We should not only be a "king of volume", but also be a "king of understanding"

Although in the eyes of many people, Zhiji LS7 is a new generation of high-end intelligent pure electric SUV, Tamia Liu has different views on it.

He believes: "Crazy price cuts, crazy involution, and all kinds of mixed products are madly grabbing the market, which is unhealthy competition. Because smart electric vehicles are a clear track, but the cognitive threshold is relatively high, a large number of brands and products flock in, and the market is mixed, which is not conducive to the development of the industry. "

Indeed, in China’s new energy market, not only the new car-making forces like "Wei Xiaoli" lay out high-end fields, but also the high-end brands created by traditional car companies like Zhiji, Lantu and Aouita challenge the new forces.

In order to seize the market, there are ways to win the attention by reducing prices or in disguised form. There are also the best SUVs within 500,000, 1 million, or even within 500 to gain attention through the stacking of various configurations and parameters.

Some consumers are caught in the "sweet trap" because of the "involution" propaganda of manufacturers. In the later car experience, it was found that it was not as good as the manufacturer advertised.

For example, a manufacturer advertised that its SUV products used the same magic chassis as Mercedes-Benz Maibakh GLS, but the actual experience found that the driving quality was not as "magical" as advertised by the manufacturer, and even the owner was "dry-exploded" when he met the air suspension when he passed the speed bump.

Why is this happening? Because it is also suspended, the top models of luxury brands use double-cavity or even three-cavity suspension, and they are also suppliers of international brands. However, many new domestic forces use single-cavity suspension and adopt domestic suppliers. At the same time, coupled with the gap in chassis adjustment technology, the effects of the two are naturally different. However, in the publicity, consumers only saw the marketing words of "Magic Chassis of the same paragraph as Mercedes-Benz Maibakh GLS".

In this regard, Tamia Liu believes that "having" does not mean being good, and "having everything" does not mean being "the best in everything". "A car that seems to be fully equipped is probably not a top car."

Therefore, in the product building of Zhiji LS7, Tamia Liu introduced Zhiji’s different attitude of "involution"-Zhiji wants "directional volume", "professional volume" and "extreme volume" instead of "blind volume".

First, the "extreme" volume.

Tamia Liu said, "Zhizhi has a professional insistence on using the best things to bring the best experience to users." This is the ultimate volume, and everything should be the best for users.

So, what is the best? Let’s take LS7 as an example.

First of all, on the chassis, Zhiji LS7 has an all-star chassis configuration. For example, the air suspension system, Zhiji LS7 adopts the continental air suspension system of the same series as Maserati Levante, and cooperates with the Damptronic I electromagnetic dynamic damping adjustment system of Germany Besten, which can continuously adjust the damping force of the shock absorber in milliseconds according to different road conditions and adapt to different driving scenarios.

It is worth mentioning that Zhiji LS7 adopts a new generation of patented closed air suspension system of Continental Group. Compared with the open structure, the adjustment speed of the closed suspension is 40% faster, the noise is more than 10dB lower than that of the open structure, the integration is higher, and the energy consumption of the motor is lower. At the same time, the continuous working performance of the closed suspension will not be attenuated, and it is not afraid of the thin air pressure on the plateau. It can always maintain full-performance work in any environment and has higher reliability.

"The domestic air spring is also very good, but it can’t meet the requirements of the high-end intelligent pure electric SUV, which is also the order of magnitude. Therefore, we would rather spend twice the price to choose the continental air spring. " Tamia Liu said: "As a 400,000-class high-end luxury SUV that pays attention to driving control, we must be responsible for the products and not fool users. This is the bottom line of values."

"For example, the cost of air springs in mainland Germany is twice that in China; For example, there are many levels of electromagnetic suspension. Those who really play the track and control know what Beishideng stands for, and those who really understand it naturally understand. " Tamia Liu affirmed that in terms of materials, Zhiji is absolutely willing to give up the cost.

In addition, in terms of braking system, Zhiji LS7 is equipped with the first four-piston fixed brake calipers of Brembo, Italy, and a high-performance large-size scribed ventilation disc (365mm in front and 376mm in back), which further improves the braking efficiency and heat dissipation effect. In addition, Zhiji LS7 is also equipped with the integrated Onebox braking system in Germany (which is also one of the most advanced electronic brake-by-wire systems at present), giving it strong braking capability.

According to the data given by Zhiji, the response time of 100Bar braking force generated by stepping on the foot is 150ms, and that of non-OneBox braking system is about 250ms, which shortens the time by 40%. The actual experience shows that the braking performance of Zhiji LS7 is really good, which also gives the driver the confidence to step on the switch deeply. At the same time, we can also see that Zhiji LS7 is specialized in driving experience.

In addition to the top-mounted chassis hardware, the front windshield of Zhiji LS7 adopts a rare three-layer silver plating process in the industry, and is made of the same glass material as the domestic large aircraft C919. At the same time, the whole vehicle has adopted 11 double-layer laminated sound insulation glass. According to Zhiji’s introduction, its NVH measured results are about 6dB ahead of the industry, and the maximum ear pressure is reduced by 50%. The dual lidar +Orin chip scheme in intelligent driving and the 8155 chip in intelligent cockpit are all top-level hardware configurations at present.

From the above configurations, we can all feel that the configuration of Zhiji LS7 is not only available, but also uses the top products in the industry, which is the embodiment of Zhiji’s "extreme volume".

As Liu Tao said: "Zhiji wants to be a high-end brand. We must never fool users with shoddy products. We will never sacrifice the user experience. This is the bottom line of Zhiji’s values." "Only using the best things will bring the best experience to users."

Second, the "professional" volume.

What is a "professional" volume? Tamia Liu’s explanation is: "In response to market competition, this volume will be rolled. However, the volume must have the underlying thinking and do something different. This is a professional volume. "

To put it simply, it is to provide users with the configurations they really need, not those configurations that look beautiful but are actually chicken ribs.

For example, regarding air suspension and four-wheel steering, Tamia Liu said that there are many brands who follow suit and think that high-class cars must be equipped with air springs, which can be said to be a kind of "ignorance".

Tamia Liu thinks: "The value of air spring in cars is relatively small, but it will reduce the feeling of driving control. And Zhiji L7 is a car, and the core label is driving control, so we chose four-wheel steering instead of air spring. "However, on the SUV of Zhiji LS7, we can see the configuration of air suspension to further improve the passability and comfort of SUV, which is the embodiment of confidant LS7 professional volume.

For example, the glove box was cancelled in the passenger position of Zhiji LS7, so that the seat can be stuffed in after folding. This practice can be said to be very bold and innovative. In this regard, Tamia Liu said: "Innovation is a balance, and the key to balance is trade-off. On the one hand, the thinking of folding the seat and canceling the glove box stems from the demands of users, on the other hand, it is the core of the overall product concept. "

"When we can really fold the seats in the concept car completely, the whole space will be completely magically redefined. The benefits of this matter far outweigh the loss of a glove box. " In Tamia Liu’s view, canceling the armrest box can bring more comfortable riding experience in the back row, which is far more valuable and meaningful than the storage function of the armrest box.

The actual experience is also true, because without the constraint of the armrest box, the zero-gravity seat of Zhiji LS7 can unlock the "lying mode". The angle of the zero-gravity seat in the rear row can be adjusted to a large lying angle of 155 at most, and the passenger can completely lie flat when the passenger is fully folded into a footstool. Long-distance driving is more comfortable for passengers.

Moreover, Zhiji LS7 did not lose the storage space in the car because there was no armrest box. Because the central armrest of Zhiji LS7, the mysterious space under the rear seat and the second floor of the trunk, including the storage box at the bottom of the screen, are used. In Tamia Liu’s words: "This completely exceeds the value of a glove box."

Therefore, Zhiji’s professional volume is the local volume of the volume, so that users can really feel the practicality of the configuration, rather than paying for some flashy configuration.

Third, the "oriented" volume.

"Zhiji’s brand positioning is a luxury electric car, and we must match it. Use our major to provide users with’ oriented volume where experience is king’ ". Tamia Liu said, Zhiji positioning high-end brand, the configuration must be top-matching, but the premise is that in the provision of configuration, Zhiji should proceed from the user’s perspective and fully verify the actual usage scenarios of users.

Tamia Liu takes the involution of current computing power as an example. "Is 4 pieces of Orin good?" In Tamia Liu’s view, simple computing power can’t solve the pain point of user experience.

"Computing power will make people who don’t understand feel very powerful, but behind it is power consumption; Moreover, if the communication between boards is not solved well, it will bring great challenges to data and software and bring more pain points to the user experience. Therefore, the real solution is to properly orient the volume and focus on the user experience. " Tamia Liu thinks.

In fact, this is reflected in many aspects of Zhiji LS7. For example, the electric door equipped by Zhiji LS7. According to Tamia Liu, "Zhiji LS7′ s main driving electric door has been verified by 1000 scenes, and it can adjust the opening angle in indoor parking lots, outdoor parking lots and scenes with cats, dogs and other animals outside the vehicle."

Another example is the half-width steering wheel of Zhiji LS7, which is matched with the lifting huge scene screen and the ice-sensitive front dome of Star Fall Star Waterfall, which not only makes the cockpit more scientific and technological, but also brings excellent vision. More importantly, if consumers don’t like the half-width steering wheel of Zhiji LS7, Zhiji can also choose the traditional round steering wheel for free.

To sum up, Zhiji is not blindly piling up the configuration, but starting from the user’s experience, bringing users a more extreme and professional car experience. It can be seen that Zhiji is not only a "king of volume", but also a "king of understanding", and truly understands the needs of users. This is also a new force created by Zhiji as a traditional brand, which shows different car-making concepts or involution attitudes.

The essence of involution is a profound PK.

Talking about this, some people may question: the configuration level of Zhiji LS7 is so high, and it is supplied by first-line international brands. Everything is the best, so the cost must be not low. Tamia Liu also gave us a detailed answer to this question.

First of all, it is the support of scale effect.

In Tamia Liu’s view, the automobile industry is a scale effect. It is also a strong demand of the market if the quantity is quickly made to a suitable scale and the price control ability is increased.

Take LS7′ s oversized front dome glass as an example. Tamia Liu said that its cost is indeed more expensive than ordinary glass, but if it is scaled up, the cost will soon come down. Another example is the screen. Because of the previous cooperation experience with Zhiji, suppliers have more confidence in Zhiji. They actively provide screen solutions with higher definition, higher color resolution and better interactive experience, but the cost is lower than before.

However, Tamia Liu also admitted to us that the cost of LS7 is definitely not low, but it also shows that Zhiji is a real conscience. As Liu Tao said: "What we hope is that users can directly perceive the value content of high-end configuration by experiencing Zhiji LS7, and know the brand of Zhiji that is hard to get back once experienced and used."

Secondly, Zhizhi is not "blind".

As we mentioned earlier, Zhiji is not a "blind roll", but an extreme roll, a directional roll, and a professional roll. It is not blindly piling up configurations for users, but based on user experience, providing users with configurations that are really useful and deeply felt.

As Tamia Liu said, "It is important to choose the right high-tech new technology for this product, which will also increase the price controllability."

Finally, it comes from the strong system advantages of SAIC.

Tamia Liu said that Zhiji Automobile has a strong domestic high-end supply chain system relying on the system advantages of SAIC. For example, Huayu Vision, the best car light company in the world; Yanfeng, the world’s largest supplier of interior solutions, and Natiefu transmission shaft (with a market share of over 50% in China) are important industry endorsements for building the strong product strength of Zhiji LS7.

In this regard, Tamia Liu confidently said: "With the empowerment of SAIC, Zhiji can get the best things at the most suitable cost."

To some extent, the internal details of the enterprise determine the height of the product involution, and with a strong supplier system, Zhiji Automobile can enable users to obtain higher product value than competing products at the same level at a more sincere price.

However, as a smart person empowered by SAIC, Ali and Zhangjiang, its advantages in background and system strength are not just suppliers.

1. Production capacity.Tamia Liu said that the high probability of production capacity is the most confident thing for Chi Ji. SAIC produces and sells 67 million vehicles a year, and its supply chain capability is among the best in the world. Including Huayu Automobile and many lighthouse factories, all gave the green light to Zhiji Automobile and gave the best resources to Zhiji.

2. Marketing.At present, the blind order of Zhiji LS7 exceeds expectations, and the sales consultant of the terminal is immediately tight. Tamia Liu revealed to us that from December 20th to February 10th, the number of transformations was several times higher than that of last year through promotion and live broadcast.

In addition, in the configuration of the user research team, Zhiji Automobile has reached a rare 400 people in the industry.

3. Sales channels."Zhiji will accelerate the construction of channels in the future." According to Tamia Liu, Zhiji has about 120 experience and delivery centers. Because the channel has great inertia, once the market fluctuates and the sales volume does not match the channel, there will be great pressure, so Zhiji was somewhat conservative in the channel before.

According to the plan, the target of Zhiji is 240 by the end of this year, and Zhiji is confident to open 180 to 190 before June 30, and a large number of second-tier cities will be covered.

4. Team organization.Tamia Liu said that at present, the product team and management team at the headquarters have also made very strict arrangements and deployments. Once a city’s staffing reaches its peak or users can’t be received, the headquarters team will fly there immediately, so that they can know more about the products and receive them more professionally.

5. Product planning.In addition to the current Zhiji L7 and Zhiji LS7, Tamia Liu revealed to us that in the second half of the year, Zhiji will also launch a brand-new medium-sized SUV to benchmark Model Y..

As for other more compact models, Zhiji also has corresponding plans. According to Tamia Liu, the third car and the fourth car mainly target Model Y and Model 3；; The fifth car is more about thinking about the future and the solution.

With the launch of L7 and LS7, and the arrival of the third model in the second half of the year, Zhiji also has higher goals in 2023. Tamia Liu introduced that in 2023, Zhiji Automobile hopes to achieve sales of 45,000 vehicles.

But regarding the sales volume, Tamia Liu thinks that as a new brand, although sales volume is important, it is not so important compared with the early product value. With the gradual enrichment of Zhiji automobile model array, the growth of sales volume is also a matter of course. "In the long run, Zhiji hopes to achieve a sales scale of 200,000-300,000 vehicles in 2025."

For this goal, Tamia Liu thinks it is not difficult. In his view, Zhiji is still in a developing stage, and the empowerment advantages of SAIC, Ali and Zhangjiang have not been fully reflected in the case that only one product entered the market last year. At the same time, the potential energy accumulated by enterprises in users will also become an important kinetic energy for brand development in the next 3-5 years.

In other words, under the impetus of system strength and user reputation, Zhiji has great explosive power. The blind order of Zhiji LS7 exceeding 12,000 vehicles also proves that Zhiji will be a dark horse with potential.

The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　For logistics practitioners, to improve transportation efficiency, it is inseparable from the help of transportation vehicles. Compared with other models, new energy light vans are widely used in the freight field with large space and strong power. Especially at the moment of high oil prices, the demand for light vans in the logistics and distribution industry is also increasing. However, which light van is better? Today, through the comparison of two popular new energy light vans, let’s see which one is more worthy of starting: SAIC Chase’s big V1 or Geely Remote Star Enjoy V6E PLUS.

SAIC Chase MAXUS wins V1

　　Dana V1Light vanHigher space utilization rate

　　In order to improve transportation efficiency and reduce transportation time, a light van that can carry more goods is very heavy. So, let’s compare the spatial performance of the two cars first.

　　The interior volume of Montana V1 car reaches 7.3m3 While ensuring the large loading capacity, there is also a 520mm ultra-low floor with a straight container partition design, which improves the utilization rate of space.

Dana V1

　　Geely Remote Star enjoys the car content of V6E PLUS with a volume of 7m3+, which is slightly inferior to that of Montana V1.

　　Geely remote xingxiang V6E PLUS

　　While ensuring a large space, Montana V1 is still an intellectual school. The car is not only equipped with a cool seven-inch LCD dashboard, but also comes standard with reversing images. It also has the industry’s first "non-inductive" interactive design, which is powered on when you sit down, and coupled with the AI assistant "Xiaotong classmate" who supports full-scene voice interaction to share goods and traffic information in real time, making driving more convenient and efficient.

　　Dana V1Light van has better endurance.

　　Judging whether a new energy vehicle is worth starting with, its endurance is also a key consideration. Montana V1 is equipped with lithium iron phosphate battery, and the cruising range under CLTC can reach 305km. Coupled with the DC charging mode, it takes only 45 minutes to charge from 5% to 80%, with long battery life and fast charging function, so that there is no mileage anxiety in transportation. Geely’s long-range star enjoys a cruising range of about 240km.

　　While ensuring excellent battery life, the dynamic performance of Montana V1 is also remarkable. With the help of 90kW high-power electric drive, this car has a maximum power of 90kW and a peak torque of 190 N m.. At the same time, it is also equipped with the only electronic gear in its class, which supports three driving modes: ECO, NORMAL and SPORT, with a maximum speed of 100 km/h. Excellent in power performance and driving control.

　　Therefore, whether it is loading space, endurance, intelligent configuration, shelf control experience, etc., from the two aspects of endurance and loading capacity alone, the advantages of holding V1 are more obvious. At the same time, it also has an eye-catching shape, and the design aesthetics of "Fiona Fang’s integration" is unforgettable. As a light van with comprehensive performance, its strength does not stop there. Interested friends can go to official website to learn more. In addition, the starting price of Montana V1 is 153,800 yuan, and now there is a financial discount of up to 4,000 yuan and a four-fold gift. Interested parties can consult local dealers in detail.

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)