The 2023 Beijing RV Camping Cultural and Creative Competition with the theme of "Fashion RV, Merchandise Camping", as one of the theme areas of the 7th Beijing Cultural and Creative Competition, has attracted active participation from relevant units and individuals such as RVs, camping, and self-driving tourism across the country since its launch. A total of 179 works were collected in this competition, 44 of which were shortlisted in the preliminary review. After expert review, 1 first prize, 2 second prizes, 3 third prizes, and 4 excellence prizes were finally selected.

　　Winning entries

　　First Prize

　　Yi bucket rivers and lakes: resource-saving and environment-friendly ton barrel ecological art theme camp planning plan

　　Participating Organization: Orion (Beijing) Cultural Tourism Development Co., Ltd

　　Design: Wang Wanyu

　　Yi Bucket Jianghu – The Ton Bucket Ecological Art Theme Camp flexibly uses various structures of Ton Bucket to design the existing space forms. The overall camp functional block covers six major plate business spaces such as food, housing, transportation, travel, shopping, and entertainment. Create a night art light show, light up the Ton Bucket installation art, and create a charming night scene.

　　With huge Ton Barrel sculptures, Ton Barrel trails, and Ton Barrel waterfalls, innovative art installations inspire young people’s willingness to clock in Internet celebrities. Diverse and colorful scenes and activities make Ton Barrel Art Camp a holiday product unlike other camps.

　　The resort products that established the ton barrel ecological art theme camp use the innovative technology of the camping industry, and light intervention has little damage to nature.

　　Second Prize

　　"Hydrogen and Oxygen Theme" Zero Carbon Light Luxury Space Capsule Camp Building Plan

　　Participating institutions: Bosi (Beijing) Tourism Culture and Creative Co., Ltd.

　　Design: Li Huaming

　　The project takes "carbon neutrality, new life" as the main design idea; with the theme of "zero carbon and water cycle", "hydrogen and oxygen" popular science, and hydrogen and oxygen landscape; empowered by new energy and new technology: breeze maglev power generation, photovoltaic power generation, hydrogen energy storage/battery energy storage and waste-free ecological camp construction plan (no waste drainage system, no waste functional lawn); with high-quality "constant temperature and humidity and static" space capsule as the core living unit, to create a high-end holiday camp for "zero carbon light luxury" space capsule.

　　Dobb Carriage Tent

　　Participating Organization: Dobu Outdoor (Beijing) Cultural Tourism Management

　　Co., Ltd.

　　Design: Wang Jisheng Pictures

　　Carriage tent is the originator of the tent, its unique shape and romantic atmosphere to attract countless people clock in and patronize.

　　There are a total of 14 carriages in the Dobu Carriage Tent Project area, which is planned and designed as a horseshoe-shaped parking array. There is a public entertainment area in the middle, where visitors can sing and dance in the evening and enjoy the fun of socializing.

　　The carriage tent has a separate bathroom, air conditioning and other facilities, and can accommodate two large and two small, which is very suitable for family travelers. Come to Dobu Camp and live in a carriage tent to experience the purest North American style campground.

　　Third Prize

　　Planning and Design of Yellow River RV Camp at North Latitude 37

　　Participating organization: Inspur Intelligent IoT Technology Co., Ltd.

　　Design: Zhang Ziwei

　　The planning and design of the camp integrates the unique local Yellow River culture in Gaoqing, Zibo into the planning, with the "Yellow River Avenue" as the design highlight, and arranges each unique theme RV area according to the different landscapes along the Yellow River, and supports the Yellow River Collection, Straw Labyrinth, Cultural Square, Zibo BBQ Area, Happy Ranch Area, Popular Science Exhibition Hall, etc., echoing the completed Yellow River Building Museum, it is an "outdoor museum experience camp" that can be played.

　　Among them, the theme RV area uses Inspur smart RV, the body uses innovative PET materials, and the interior is equipped with a full set of intelligent end point equipment, and tourists can control the RV equipment independently at the mobile end. The exterior of the RV is matched with a very stylish independent small courtyard, and the camp as a whole combines artificial intelligence equipment and big data application platforms, such as virtual digital people, intelligent distribution vehicles, intelligent drug vending machines, etc. There are few homogeneous products in the industry, bringing smart life and cultural experience into the mountains and fields, bringing tourists a new and high-quality holiday experience.

　　Sing it Ding Ding Bus Mini Karaoke Speaker L2

　　Participating institutions: Beijing sing bar technology joint stock company

　　Design: Chen Hua

　　This mini retro Karaoke speaker is inspired by the classic bus, cleverly using elements such as windows, swimming rings and license plates to reflect creativity and individuality, redefining the retro style; using ergonomically designed shuttle microphones and high-quality sound effects to bring a true KTV experience; compact, lightweight and multi-functional, allowing people to enjoy the fun of singing anytime, anywhere, making it the perfect choice for the target market for the pursuit of relaxed music moments.

　　Based on an accurate insight into the current pace of life and people’s psychological needs, a deep understanding of consumer groups who pursue individuality and high-quality life, and the brand’s own persistent pursuit of innovation, sustainable concepts and humanistic care. The design team cleverly integrates the interaction of music experience and singing into the product, using retro and classic design language to interpret people’s constant yearning for a better life, so as to achieve a novel, fashionable and spiritual product design.

　　The product received a microphone design patent on May 12, 2023, and a speaker design patent on May 16, 2023.

　　APANDA (I am a panda tent) integrated self-developed air column tent

　　Participating organization: Beijing Mengsheng All Things Tourism Management Co., Ltd.

　　Design: Li Haiyang

　　"STAY NATURAL STAY YOU (keep nature, keep yourself) ", APANDA is a tent and a panda, it takes nature as its home and goes wild.

　　APANDA brand, with panda tent as the core and zero carbon and wisdom as the concept, focuses on providing one-stop ecological camp solutions from design, product to operation for urban parks and campgrounds.

　　The APANDA panda tent comes from the independent design and research and development of the motorcycle box product team for a year, and the product has been patented by the state. The distinctive panda appearance is unforgettable, with a large space of 15.6 square meters, which can easily accommodate 4-6 people. Open the light luxury, family of four, and multi-person mode of two families; double-layer doors and windows, outer screen is breathable and mosquito-proof, panoramic view, and inner curtain is rainproof and windproof, privacy is worry-free; self-developed integrated air column structure, regardless of men, women and children, easy and fast to build. The overall air column structure is safe and wind-resistant, and is equipped with an automatic deflation valve to maintain inflation balance.

　　Excellence Award

　　Zhongneng Situo Storcube Portable Energy Storage Power S2500

　　Participating institutions: Beijing Zhongneng Situo Technology Co., Ltd.

　　Design: Yang Guang

　　Guanye sales car (cold brewed tea, easy cup tea, coffee, matcha, portable tea)

　　Participating institutions: Beijing Lanxi Xuan Tea Culture Exchange Co., Ltd.

　　Design: Wang Sisi

　　Solid wood tenon and mortise RV model

　　Participating institutions: Beijing Handmade Future Culture Development Co., Ltd.

　　Design: Yu Wanchao

　　ZIMMOFREE Wireless Split Intelligent Foot Therapy Instrument

　　Participating institutions: Beijing Zhimo Technology Co., Ltd.

　　The outstanding projects selected in this competition will be promoted to the finals of the 7th Beijing Cultural and Creative Competition.

(Contributed by the Organizing Committee of the 7th Beijing Cultural and Creative Competition)

　

On April 1, Leslie Cheung’s last concert, which was also considered a "classic", "Passion" Ultra HD Repair, premiered globally on TME live, QQ Music, WeChat Channels, Tencent Video and other platforms.

The ultra-clear repair version of the concert by Tencent Music Entertainment Group and Universal Music’s record label Polygram jointly launched, Tencent Cloud Multimedia Lab undertook the specific repair work of the concert video.

　

Tencent Cloud Multimedia Lab is affiliated to Tencent CSIG Business Group (Cloud and Smart Industry Business Group). It has been engaged in video processing since 2013. One of its main responsibilities is to provide fully automated digital repair technology to various internal product departments, featuring low cost and high efficiency. Batch processing of 2D-based massive videos in Tencent Cloud and other systems.

　

According to reports, Tencent Cloud Multimedia Lab is mostly engaged in the repair of movies, TV dramas and other scenes. The repair of concerts is the first time. The difficulty lies in the fact that portraits and scenes can change and switch rapidly in the concert lighting. However, Tencent Cloud Multimedia Lab has previously accumulated less data in this regard.

　

Li Songnan, director of Tencent Cloud Multimedia Lab, told Dongxi Entertainment that this also gave Tencent Cloud Multimedia Lab the opportunity to upgrade the system and algorithm of the repair technology by repairing this concert.

　

Li Songnan said that the goal of this restoration is to ensure that the repair is as old as the old, but also to preserve the artistic effect of the concert. Due to the many scenes of the concert screen and the complicated changes caused by frequent lighting and switching, Tencent Cloud Multimedia Lab has adopted the measure of "algorithmic classification processing for different scenes" to find the optimal solution in the continuous trial and error, and at the same time add manual intervention to optimize the algorithm parameters.

　

The restoration of Leslie Cheung’s concert has further enriched the restoration category of Tencent Cloud Multimedia Lab. In view of the strong demand for the restoration of old films, Tencent Cloud Multimedia Lab plans to further connect its own technology with various demand parties, and use technology to achieve the goal of helping the inheritance of classic culture.

　

First attempt at concert repair

Automated digital repair + manual intervention combined

　

Tencent Cloud Multimedia Lab expert researcher Xia Zhen told Dongxi Entertainment that the cooperation between Tencent Cloud Multimedia Lab and Polygram began in early March.

"At that time, Tencent Music Entertainment Group contacted Polygold Records, and the two sides had their own needs, and the cooperation was reached very quickly."

　

Xia Zhen introduced that since the establishment of Tencent Cloud Multimedia Lab in 2013, one of the main technical directions has been fully automatic digital repair, but previously it was mainly engaged in the repair of movies, TV series, etc., and it was the first time to engage in the repair of concerts.

　

"Concert scenes are not as stable as movies and TV dramas, which are more uniform in terms of color and artistic style, and are more suitable for automatic repair through algorithms. The picture, color and scene of concerts are constantly changing and switching. Previously, the algorithm model of Tencent Cloud Lab did not process much data on concert scenes, so it would be difficult to automate repair based on algorithms," Xia Zhen said frankly.

　

In this regard, Tencent Cloud Multimedia Lab is based on a set of automated processing engines.According to the different scenes of the concert screen, the algorithm classification processing is carried out to find the optimal solution in the continuous trial and error, and the manual intervention optimization is completed.

Xia Zhen gave an example. For example, for a large scene in a concert, Tencent Cloud Multimedia Lab used GAN superfractions to repair it. Before the repair, such large scenes were generally blurred, but after GAN superfractions, the clarity and texture were greatly optimized. For example, if there is a lot of noise in a concert, the technical team will also reduce the noise for this scene.

　

It is understood that pure algorithm repair usually takes only two days, but this time it is a concert, so more time is spent trying different algorithms to ensure that there is a balance between the results of the algorithm and the final effect.

This is also related to the overall goal set by Tencent Cloud Lab for this fix:That is to repair the old as the old, while ensuring the improvement of image quality, it can also retain the original artistic effect of the whole concert.

　

However, Xia Zhen also said that there is no standard in the industry to define the degree of repair, "I can only say that this is the goal or purpose, and then try to adjust the algorithm towards this goal, and then try to judge according to the degree visible to the naked eye."

　

"For example, the resolution of the master tape we got at that time was only 720 × 480, which was not high. But after the repair, the relevant image quality has indeed been greatly improved. We have achieved a resolution close to 4K, and the resolution has been increased by about 6 times. The smoothness of the whole picture has also been improved. We have also made some optimizations in the frame rate, including some details of Leslie Cheung’s face, as well as his eyes, eyes, and the long fake hair he wore throughout the concert. The hair is much better than before." Xia Zhen said.

　

　

Borrow the concert to repair

Realize the dual iteration of the original technical system + algorithm

　

Li Songnan said that by repairing Leslie Cheung’s concert, Tencent Cloud Multimedia Lab has also undergone a relatively large number of technical iterations, mainly including system-level iterations and algorithm-level iterations.

　

The system-level iteration is mainly on the iteration of the analysis module.According to the introduction, in terms of the repair process, it is generally divided into four steps. One is intelligent analysis, which mainly analyzes the quality of the video, including the type and degree of distortion; the other is repair, which is mainly used to repair various distortions in the video, such as the distortion that often occurs in old movies, such as noise, interlaced distortion, etc.; the third is enhancement, the goal is to make the image content look clearer and richer; the fourth is coding, that is, to restore the content of the video at as little bit rate as possible.

　

The iteration of the analysis module is the first step in the repair workflow. Li Songnan said that since the algorithm of Tencent Cloud Lab has basically not touched the type of concerts before, the video content of various industries varies greatly, especially the type and intensity of video distortion in different generations are very different. "This requires the adaptability of the iterative analysis module, so that under the principle of minimizing manual intervention, the analysis module can adaptively handle different types of videos."

　

Algorithmic iteration mainly refers to video super-resolution and face repair.

　

Li Songnan said that the original work of Tencent Cloud Multimedia Lab was mainly video noise reduction and background enhancement, based on traditional algorithms.

　

"After that, many of the models on Tencent Cloud were based on AI and deep learning, but they were originally based on convolutional neural networks, and now they are expanded to use generative networks because generative networks can generate a lot of details," Li Songnan said.

　

Another major iteration is face repair.According to reports, the previous face repair in the industry was mainly based on pictures. The face repair in the video of Tencent Cloud Multimedia Lab was considered an innovative attempt in the industry. At the same time, with this concert starting to be based on video repair, the lab also began to make some artificial algorithm parameter adjustments based on the algorithm.

　

Li Songnan introduced: "During this research and development process, I tried some technical methods, accumulated some good results, and became a good experience in the laboratory. Of course, there is still room for progress in the future."

　

The market demand for old film restoration is increasing day by day

Technology empowered culture

　

According to official information, the Tencent Cloud Multimedia Lab is a technology-oriented laboratory under the Tencent CSIG business group, and its work mainly consists of two parts. First, it will participate in the formulation of international and domestic multimedia-related standards; second, it will provide the daily accumulated technology to Tencent Cloud, Tencent PCG (Tencent Platform and Content Business Group) and WXG (Tencent WeChat Business Group), and Tencent Music Entertainment Group and other departments internally, and export the technology to customers externally.

　

Li Songnan introduced,At present, the common "old film repair" in the market generally has two categories: physical repair and digital repair. Physical repair refers to the repair of film, including removing impurities on it and repairing deformation; while digital repair is divided into automatic repair and manual repair.

　

"At present, Tencent Cloud Multimedia Lab mainly focuses on fully automated repair based on machine learning and deep learning. The goal is to use algorithmic automation to reduce the cost of subsequent manual repair and improve related efficiency through less human intervention," Li Songnan said.

　

This path choice comes from the needs faced by Tencent Cloud Multimedia Lab. "Since the user videos served by Tencent Cloud Multimedia Lab are very large, it is impossible to do fine offline processing for each video, so it is necessary to continuously improve the adaptive ability of the algorithm to achieve the purpose of saving time and increasing efficiency."

　

Li Songnan, for example, for a two-hour concert, traditional manual repair may take one or two months. But from the perspective of algorithm repair, the result can be run in two days.

　

It is understood that the market demand for the restoration of old films is increasing, and many film studios and TV stations have accumulated a large number of old videos. Some of them plan to be re-released or need to be adapted to the current 4K or 8K TV. In addition, some entertainers also need to restore earlier concerts.

　

"The restoration of old films is a relatively long-term thing, and it can be done all the time," Mr. Li said. "The reason is that the quality of the videos that the audience sees now is not bad, and the quality may not be good in three or five years. At the same time, the viewing equipment is also being upgraded. For example, VR monitors and immersive displays will be used more and more in the future, and the update of the display method will accelerate the diversification of the demand for old film restoration technology."

　

Li Songnan stressed that the current video processing is mainly based on 2D video repair and enhancement, and in terms of resolution and frame rate, try to improve the user’s immersion in 2D conditions."But in terms of the future direction, it may also develop in a holographic way.3DAlso, including3Freedom, and finally6Degrees of freedom, the lab has invested in this. "

　

However, Li Songnan also pointed out that some voices have raised the question of whether the current video repair can be used in more social fields, such as optimizing surveillance video and cracking down on crimes. "Although the current technology can achieve face repair and face clearing, it is still difficult to apply in the actual security field. It is impossible to judge whether it is that person from the video. After all, it is generated by an algorithm, and it is not suitable to use it as evidence.

　

Li Songnan said that at present, as a technical department of the laboratory, more business goals are to cooperate with more partners with the ability of the laboratory’s ultra-clear immersion repair engine, while helping the development of the audio & video industry, empowering the classic culture through technology.

　

　

EW-Entertainment

Recent topics · Related content　 　

Netcom News The dark blue G318 will be officially unveiled on March 18. The new car adopts a more square and tough design language. The closed grille on the front face is full of visual impact with the sharp headlights on both sides. In terms of power, the car will be equipped with a super range extension system, and the dual-motor version has a comprehensive power of 316 kilowatts. According to previously announced information, the price of the dark blue G318 may be around 300,000 yuan.

In terms of appearance, the dark blue G318 adopts a more square and tough design language, and the overall shape is full of off-road atmosphere. On the front face, the closed grille is very recognizable with the sharp LED headlights on both sides. In addition, the raised rib line design on the hood combined with the broad and blackened front surrounding components embellished with silver trims further adds to the visual impact of the front of the car.

The side shape of the new car is relatively compact, and the slightly protruding wheel arches combined with blackened wheel eyebrows and side skirt components and large-size multi-spoke wheel rims are full of muscle. At the same time, the dark blue G318 also blackens details such as window frames, and is equipped with roof racks and roof light components. At the rear, the LED taillight groups on both sides are very recognizable with an external full-size spare tire, and the car also has a tow hook assembly.

In terms of body size, the length, width and height of the new car are 4915 (4998)/1985/1885 (1960) mm respectively, and the wheelbase is 2880mm. In the power part, the dark blue G318 is equipped with a super range extension system. The comprehensive power of the dual-motor version reaches 316 kW, of which the front motor power is 131 kW and the rear motor power is 185 kW. In addition, the car also has functions such as in-situ U-turn.

(Photo/text, Zhang Xiaoyi)

In the midst of the May Day holiday, the Mars team gathered in Chengdu as scheduled, and the grand and gorgeous light of Mars shone on one side, opening another journey of the ten-year homecoming pact! On April 30, the premiere of the 2023 Hua Chenyu Mars Concert in Chengdu ended successfully. The three-day long standby carnival of the Mars family was unlocked for only one day, which has aroused countless topics and heat. Whether you once belonged to Mars or not, it is difficult not to be infected by this music kingdom full of romance and joy. A total area of 592 acres, 370,000 square meters of Chengdu open-air music park is full of "Mars red", smiling Martians occupy 55 standard football fields, equivalent to the total area of 3 small eggs, many fans shouted: Holiday This does not want to feel everyone, but for Hua Chenyu, I am willing to roll! At the same time, as the first "amusement park" concert in China, everyone also fully enjoyed the high degree of freedom of "Mars Paradise", changing into sunflowers, ghosts, immortals, aliens and other personalized clothing, fancy clocks in huge posters, Mars food trucks, welcome home LOGO, graffiti wall and other scenes, tracking the "happy code" that Huahua buried for them one by one, and feeling the dreamlike Martian heat wave in the pleasant afternoon field of "eating, drinking and playing" and the evening field of "dancing and dancing".

The first day of Mars Utopia arrived in Chengdu, completely igniting the Chengdu open-air music park. Tens of thousands of glow sticks were in unison, like stars converging in the sky to leave a unique symbol belonging to Mars. Some fans who failed to return outside the venue gathered outside the open-air music park to experience the joy of Martians from the air; some funny fans tried to catch a glimpse of Mars through the cracks of the protective net, and were ridiculed for "looking at flowers in the cracks". Fans who entered the city of Mars as they wished covered all ages, with fathers and daughters riding on their shoulders; silver-haired old couples and wives working together to feel the charm of Mars; little boys and old men shooting the same "across the bank" Mars concert pose made netizens play the stick as "Mars old and young love", and successfully came out of the circle! Once again proved that Hua Chenyu fans regardless of age, status, Mars infects everyone equally. This power has also completely awakened everyone’s imagination. 2023 Hua Chenyu Mars Concert · Chengdu Station launched the "Mars Bombing Street Fashion Week" event. The fans’ "fancy robes" have repeatedly subverted everyone’s imagination, and the "outrageous with a hint of reasonable" high freedom atmosphere has also become one of the reasons why people repeatedly fall into Mars. Hua Chenyu still intimately arranges birthday gifts for fans in the afternoon, plays online games, and chats like family to catch up with old times, showcasing the "home temperature" of Mars. He also confessed warmly: The tenth anniversary of my debut is also the tenth anniversary of your debut! In addition, the landing of Chengdu Hua Chenyu also inexplicably with the giant panda came to the wave of dream linkage, Internet celebrity giant panda Huahua and Hua Chenyu collided with fame, guest Zuo Li shouted "Guo Lai" in Chengdu dialect, causing Martians to collectively shout "Guo Lai", really, no "Huahua" can escape "Guo Lai".

Chengdu Station dance beauty modeling romantic pull full Hua Chenyu May Day singing full output surprises continue

The sun is slowly setting, and the premiere of the 2023 Hua Chenyu Mars Concert · Chengdu Station is officially on! Hua Chenyu’s All blue 3D printing shape is matched with the "Tree of God" stage opening, which instantly seals the audience in the dream land of Mars Ideal City. There are also many fans who compare its first set to "melting candles", which fully burn while illuminating more people. The whole evening was intertwined with a variety of emotions such as warm telling, explosive release, tears in the eyes, and reunion after a long absence. Each song implied the exclusive memory of Huahua and Martians: a domineering singing of "Seventh Personality" in a red dress, which pulled many fans back to the night of the king of singers in "Singer Dang’s Year"; "Meeting When Flowers" was full of snow, and staged the ultimate romance in the last "April Day on Earth" in 2023, once again shaking and dreaming for Martian residents; singing an adapted version of "Shanhai" in a real sea of tens of thousands of Martians, the grand dance design was perfectly integrated with the song, and even turned every Martian who went to the scene into a romantic part of the whole performance. At the same time, Huahua’s extremely high music control ability and stable on-site output also added a lot to the whole performance. The fans who came to the scene couldn’t help but shout: It’s not a waste of thousands of miles to go to Mars, and take a trip for the ideal! Every journey of "Huahua Encounter", with the concerted efforts of everyone, blooms the best radiance. This reunion may seem particularly short-lived because of the extreme, but it is only in the moment of collision and blooming, which is enough to make people enjoy it infinitely. I believe that in the next two performances in Chengdu from May 1st to May 2nd, Hua Chenyu can lead everyone to encounter more romance!

Alyssa Alyssa

　 　 1905 movie network news Youth Nostalgia Pure Love has been set to be released nationwide on October 30. Recently, the film’s producers released a trailer for the nostalgic version of the film. The released trailer, with the theme of "Remembering the 1980s," tells the story of the adult Lin Keming, played by Ren Xianqi, and the adult Wang Lei, played by Jia Jingwen, who meet again after two decades of separation. The unexpected encounter also triggered full memories of the young student days of the two.

　 　 "Everyone will have a deep crush when they are 17 or 18 years old," Ren Xianqi, the star of the film, said in an interview. "Secret love is a very shocking thing, but at the same time, secret love is also the most willing to love someone. After many years, time may change a lot, but the original fiery heart may never change." "Seventeen" is directed by Zhou Gertai and stars Ren Xianqi, Jia Jingwen, Cheng Xi and Shi Zhitian.

Ren Xianqi

　

　 　 In the "1980s" trailer released this time, Lin Keming’s pursuit of Wang Lei during his student days can be said to be "moving". Not only did he try every means to attract Wang Lei’s attention, but he also followed Wang Lei all the way home by bike after school. After being discovered by Wang Lei, Lin Keming, who was in a hurry, fell heavily to the ground because he quickly braked.

　

　 　 It is reported that the film "Seventeen" tells a love story that spans three decades, showing the audience the truest thoughts of an unmarried man. It is reported that Jia Jingwen had a deep understanding of the film during the filming. She once said: "’Seventeen’ conveys an emotion that a person will meet the person they love and the person who loves them in their life. For the vast majority of men, there is only one woman whose status is unshakable, and that is the first love."

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

　　Loading

　　With the country’s strict investigation of drunk driving accidents in recent years, the chauffeur industry has become hot, especially the emerging Internet chauffeur platform is more popular among users, but there are also many users who are not completely at ease with the ability of the chauffeur. The reporter recently spent two months deep into the country’s largest Internet chauffeur platform, starting from an ordinary chauffeur, and went through multiple tests such as recruitment exams, driver training, and actual chauffeur processes. It is not easy to find that it is not easy to be a chauffeur.

　　The driving test is more difficult than the driver’s license test

　　At present, Internet driving is popular as a freelance profession. If you have nothing to do, you can come out to earn some money to supplement your family. If you have something to do, you can leave work at any time. The reporter searched for the keyword "driving" on Baidu and found that e-driving is the earliest Internet driving platform established, and it is also more formal and reliable. Therefore, he decided to "undercover" the platform to experience the driving process. The reporter himself has 8 years of driving experience and meets the requirements of at least 5 years of driving experience required by the platform, so he registered through the e-driving official website on March 23, and then took a preliminary test online. To be honest, this test is a bit "too complicated". It mainly assesses driving skills and some application scenario logic questions. A total of hundreds of test questions need to be answered, which is more difficult than the car test back then.

　　Then, after three days of waiting, the reporter finally waited for the interview notice, and went to the e-driver Beijing branch full of excitement. He saw that many of the driver masters who came to interview were waiting for the interview number. During the interview, the branch manager was like a confidant brother, telling me about the problems that may be encountered in the driver, so I should be mentally prepared. The general meaning is: "We are in the service industry, because our industry is relatively special, the customers we face are sometimes irrational, and we must do our own service well." After that, we also talked a lot about business-level knowledge, as well as the software application of the smartphone APP client.

　　Since the reporter himself was rather talkative in the interview and performed fairly steadily, the branch manager agreed to let me enter the next stage of the road test, which was located near the company. The road test was mainly taken by an examiner from a professional driving school. The test simulated the scene of a driving school. There was a feeling of taking a driver’s license test, and there was also a road test. The examiner held a scorer in his hand and scored at any time. I secretly consulted, and he said that only if he achieved excellent results in both the manual transmission and the automatic transmission assessment could he have the opportunity to become a cooperative driving master of the e-driving platform. Fortunately, in the end, he passed the relevant test and became a "certified" driving master.

　　In general, e-chauffeur has strict requirements for recruiting chauffeur masters, giving people the feeling of "devil-like" assessment. Correspondingly, its chauffeur service requirements are to provide "angel-like" services. Drivers have many years of driving experience alone, and they also need to meet many services in the customer’s chauffeur process. According to the examiner, all chauffeur masters in the platform regularly participate in the company’s internal "chauffeur star" training to improve work skills and Client Server awareness.

　　The first driving experience

　　On the first day of the reporter’s post, he experienced his first driving job in Beijing. That day, he happened to encounter a couple in Sanlitun who drank too much, and the two were arguing. After getting on the bus, I asked them where they were going. The male customer said: "Go to the second ring road first," and then drive around the second ring road. During the driving process, the male customer repeatedly said that I was driving slowly, hurry up, hurry up! The female customer said that you are driving too fast, can you drive slower? The reporter suddenly realized that the driving is so difficult, but I remember that the branch manager said to me during the interview. During the driving process, "I only look at the road ahead and don’t smell the things outside the window." I still smiled and asked, "Where are you going? We can’t keep walking around the Second Ring Road. "In the end, the customer still told me the location, and after the driving was completed, the female customer got off the car and apologized to me repeatedly. The work covered a total of 14.6 kilometers and collected 59 yuan for the driving fee, which can be regarded as a small income.

　　Service-heavy details will be recognized

　　On April 24, the reporter discussed his experience with a "colleague" at the entrance of a restaurant in the evening. Master Liu, a 48-year-old driver with 21 years of driving experience, told the reporter: "I have been driving for more than 2 years. It turned out to be a taxi driver. Now I feel that it is not easy to be a driver. I remember once a customer drank too much and vomited on the door. I bought him a bottle of mineral water. After the customer drank half of it, I got out of the car and wiped the car with the other half of the water for him. Not only did he get a tip that day, but he also got a good review the next day." After listening to him, the reporter immediately felt the importance of details in the service process.

　　It is very likely that you are driving an "insider"

　　According to Master Liu, in order to improve the chauffeur service, the e-chauffeur company has also established a "mysterious customer" department, which is mainly responsible for monitoring the service quality of the chauffeur from time to time, such as wearing work clothes and work cards, whether there are polite words after getting on the bus, checking the appearance of the vehicle, informing the current starting price and displaying the odometer throughout the process, whether it can be in place within 10 minutes, and how to deal with the customer’s discomfort. For example, if the customer says that he is uncomfortable, dizzy, headache, etc., will the chauffeur ignore it? In other words, the customer who appears in front of the chauffeur is likely to be an "insider", who is here to "secretly visit" your service quality.

　　In order to standardize the driving habits of chauffeur drivers, e-chauffeur also refers to the national road traffic safety violations cumulative points system and sets up chauffeur points. The scoring period is 12 months, and each chauffeur driver has 12 points. The customer complaint linkage mechanism, according to the specific customer complaint content, deducts the chauffeur’s chauffeur points. For each chauffeur point deducted, the driver will face being blocked. Once the chauffeur points are deducted, the chauffeur platform will lift the cooperation with the driver. This also sets a yellow line and a red line for the driver master, so that everyone can abide by the rules and protect the driving safety of customers from the system.

　　The threshold for regular driving companies is not low

　　It is understood that in people’s traditional concept of traditional chauffeur is that a few drivers who can drive can establish a chauffeur company, and even personal behavior, printing a business card in a familiar hotel, claiming to be a chauffeur company, without going through rigorous exams, nor corresponding insurance protection. The survey found that the fees of this kind of chauffeur company generally start at 200 yuan, and the waiters have a cut, generally ranging from 50 to 80 yuan.

　　With the popularity of smartphones in recent years, it has also given birth to an Internet-based driving platform such as e-driving, which has made this industry that previously seemed to have low barriers to entry more and more stringent. Through the reporter’s personal experience in the driving platform for two months, the current driving platform has greatly subverted the traditional driving industry from the way of managing drivers to the awareness of serving customers, so that the driving industry has a new development model. Now, through the driving service generated by e-driving, any problems will be dealt with by the corresponding person. For example, if there is a traffic accident, there will be a Client Server department to help the driving master communicate with the customer to deal with the solution. The company has purchased driving insurance for each master, and the maximum compensation can be 2 million yuan per transaction.

　　At the same time, the reporter started work as a part-time driver around 7 o’clock every day during the past two months, and went home around 11 o’clock. The average monthly income can reach 6,000 yuan. It can be said that an ordinary master can earn a small amount of income in the driver platform to subsidize the family.

　　Nowadays, it has become easier for users to find chauffeurs through the Internet, with more transparent prices and safer services. The future of the Internet chauffeur industry is promising.

　　Our reporter, Wan Jing

　　According to the "China Rule of Law Government Development Report (2016) " released by the Institute of Rule of Law Government of China University of Political Science and Law on April 8, as of December 28, 2016, a total of 19 localities have issued implementation measures or implementation rules for the management of online car-hailing services. However, only 3 localities have appeared in the form of government regulations, and the remaining 16 cities have issued other normative documents.

　　The "Report" analysis points out that the implementation rules issued by local city governments have set high standards for online car-hailing platform companies, vehicles and drivers, stifling the development of online car-hailing, not only violating the relevant provisions of the Administrative Licensing Law, but also inconsistent with the basic characteristics and development laws of the sharing economy.

　　Car registration is restricted to a common "standard"

　　The "Report" disclosed that in 2016, the "Interim Measures for the Management of Online Booking Taxi Business Services" (hereinafter referred to as the "Interim Measures") was issued. As of December 28, 2016, researchers at Peking University found 19 local online ride-hailing service management implementation measures. Among them, Shanghai, Chongqing and Guangzhou have issued implementation measures in the form of local government regulations, and Hefei, Tianjin, Beijing, Anyang, Xiamen, Jinhua, Dalian, Luzhou, Zhoukou, Luohe, Pingdingshan, Hangzhou, Xinxiang, Ningbo, Nanping, Longyan and other 16 cities have issued implementation measures in the form of other normative documents. The implementation measures of 19 localities, based on the content of the Interim Measures, have more stringent regulations on the licensing conditions for vehicles and drivers engaged in online car-hailing services.

　　Among them, the location of the vehicle’s registration is required to be the administrative area of the city, which has become the "standard" of local restrictions. In 19 cities, without exception, the location of the vehicle’s registration is the administrative area of the city as one of the conditions for engaging in online car-hailing services.

　　And electric vehicle power. Of the 19 cities, 13 have regulations on the wheelbase, displacement or power, and battery life of vehicles. Only Anyang, Zhoukou, Pingdingshan, Xinxiang, Nanping, and Longyan have not made relevant regulations. Cities that have regulations on vehicle wheelbases, displacement, etc. generally set higher standards. For example, Shanghai requires a vehicle wheelbase of more than 2,600 mm, and Beijing stipulates the wheelbase and exhaust volume of vehicles at the same time: "The wheelbase of a 5-seat seater passenger car is not less than 2,650 mm (including new energy vehicles), and the exhaust volume is not less than 1.8 liters; the exhaust volume of a 7-seat passenger car is not less than 2.0 liters, and the wheelbase is not less than 3,000 mm."

　　Many places have restrictions on the location of car owners

　　Among the 19 cities, 10 cities explicitly require drivers to have the city’s household registration or residence permit. Among them, Shanghai, Chongqing, Beijing and Tianjin clearly stipulate that online car-hailing drivers should have the city’s household registration. Guangzhou, Hefei, Anyang, Xiamen, Dalian, Luzhou, Hangzhou and Ningbo stipulate that drivers must have the city’s household registration or residence permit.

　　Guangzhou, Tianjin and Dalian three cities will junior high school graduation or above as one of the conditions for online ride-hailing drivers.

　　Six cities – Anyang, Dalian, Luzhou, Zhoukou, Luohe and Xinxiang – regulate the age of ride-hailing drivers. Among them, Anyang stipulates that men should be under 60 years old and women under 55 years old. Dalian, Luzhou and Zhoukou stipulate that the age of ride-hailing drivers should be under 60 years old. Luohe and Xinxiang stipulate that the age of ride-hailing drivers should not exceed the national legal retirement age.

　　The low level of normative documents makes it difficult to punish

　　The "report" pointed out that from the implementation of the new policy of online car-hailing in Beijing for two months, the traffic management department has made little effort to investigate and punish non-Beijing drivers, non-Beijing vehicles and non-compliant wheelbases, exhaust volume and other standards. On the one hand, the new policy of online car-hailing in Beijing is made in the form of general normative documents. According to the provisions of the Administrative Penalty Law, it shall not set any administrative penalty measures. Therefore, even if the traffic management department finds that there is a violation of administrative regulations to provide online car-hailing services, it shall not impose any administrative penalties. On the other hand, the new policy of online car-hailing in Beijing has not been strictly implemented, which also reflects that this regulation is too harsh. Once strictly implemented, it will definitely lead to a sharp decrease in the number of online car-hailing in Beijing. As a result, city residents will once again fall into the situation of "difficult" and "expensive" taxis, and the "black cars" that have been banned for many years but have been greatly reduced due to the emergence of online car-hailing will make a large-scale comeback.

　　The "Report" pointed out in this analysis that according to the requirements of the principle of proportionality, administrative organs should adopt means that minimize damage to the interests of the parties to achieve the administrative goals pursued. At the same time, administrative organs must measure the interests before implementing administrative actions, and can only be implemented when the benefits that may be obtained are greater than the benefits that may be damaged. And the local regulations on online car-hailing in Beijing and other places place too strict restrictions on car registration, household registration, model, etc., which violate the principle of proportionality in administrative law. In addition, the legislative norms of local online car-hailing also reflect the one-size-fits-all regulations oriented on regulation, which have been widely questioned by all sectors of society.

　　Multiple measures violate the Administrative Licensing Law

　　According to the analysis of the "Report", according to the provisions of the Administrative Licensing Law, normative documents have no right to set any kind of license. Among the 19 local regulations on online car-hailing, only Shanghai and Chongqing have issued implementation measures in the form of provincial government regulations in line with the provisions of the Administrative Licensing Law. Guangzhou has issued implementation measures in the form of local government regulations and other cities divided into districts have issued implementation measures in the form of normative documents. All violate the relevant provisions of the law.

　　In addition, according to Article 15 (2) of the Administrative Licensing Law, "when establishing an administrative license, individuals or enterprises from other regions shall not be restricted from engaging in production, operation and provision of services in this region, and goods from other regions shall not be restricted from entering the market in this region." Therefore, restrictions on vehicle and driver household registration in Beijing and other places violate the principles of market fairness and openness stipulated in the Administrative Licensing Law.

　　However, many local regulations require that the grade of online car-hailing must be higher than that of taxis or that the price must be 1.2 or even 1.5 times higher than that of taxis, which obviously violates the principle of fairness in establishing administrative licenses stipulated in Article 5 of the Administrative Licensing Law.

　　The report points out that legal regulation of the sharing economy must first correct the purpose of regulation. Many countries propose legal regulation of the sharing economy to prevent the provision of irregular services and violations of consumer rights and interests, not simply because it does not comply with the provisions of legal systems such as licensing.

　　The report argues that legal regulation of the sharing economy should focus on cooperation with online ride-hailing platform companies during and after the event, and make full use of big data to collect and analyze vehicle driving and passenger evaluation information to achieve comprehensive supervision of online ride-hailing safety and services.

[car home Heyuan Preferential Promotion Channel] Good news! The preferential activities are under way, and the highest discount in Heyuan area is 37 thousand! The minimum starting price of this popular model is 269,000. Now is the best time to buy Krypton 001. Come and check the "Check the car price" in the quotation form and strive for a higher discount!

Krypton 001 is a futuristic electric vehicle with a unique front design. The air intake grille adopts a unique wave design, showing a sense of movement and technology. The overall style is fashionable, the lines are smooth and full of strength. The body lines are concise and bright, and the lines are smooth, showing a dynamic appearance. The front of the car adopts a unique shape, which is matched with a streamlined lamp design, which makes people shine. The design of the rear part is also very exquisite, and the use of LED strip makes the rear look more fashionable. In addition, Krypton 001 is also equipped with a series of intelligent technology configurations, such as smart headlights and smart taillights, which make the driving experience more convenient. On the whole, the Krypton 001 is a very attractive electric vehicle with fashionable design and full sense of science and technology.

Extreme Krypton 001 is a medium-sized and large-sized vehicle with a body size of 4977*1999*1533mm and a wheelbase of 3005mm, with a front tread of 1703mm and a rear tread of 1716 mm.. The car uses 255/55 R19 front and rear tires, which are wider and provide better grip and stability. The side lines of the car are smooth, showing the unique dynamic design of Krypton 001, and the widening of the rear track also enhances the handling performance of the car.

The interior design style of Krypton 001 is simple and atmospheric, with black as the main tone and silver decoration, which shows the sense of technology and luxury. The steering wheel is made of genuine leather, which makes it feel comfortable, and the function of electric up and down+front and rear adjustment makes it easy for drivers to find the most comfortable driving posture. The 15.05-inch central control screen has a large size and is equipped with a voice recognition control system, which can control multimedia systems, navigation, telephone, air conditioning and other functions, so that drivers can operate in-vehicle equipment more conveniently. The front and rear rows are equipped with USB/Type-C interfaces, and the front row also has the function of wireless charging of mobile phones, which is convenient for drivers and passengers to charge. The seat is made of genuine leather, and the main and auxiliary seats all have adjustment modes such as front and back adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment, lumbar support (4-way), etc. The driver’s seat and co-pilot seat also have heating, ventilation and massage functions, which improves the riding comfort. The rear seats can be laid down in proportion, which increases the flexibility of the interior space.

The engine of Krypton 001 has a maximum power of 580 kW and a maximum torque of 810 N·m, which allows it to release powerful power during acceleration and driving. This engine provides an unparalleled driving experience for drivers, so that drivers can enjoy driving pleasure and feel extremely high safety and stability at the same time. Whether driving daily or at high speed, Krypton 001 can bring excellent performance and excellent driving experience to drivers.

In the evaluation of the owner of car home, he mentioned that the front shape of the Krypton 001 is very unique and full of futuristic feeling. The design of the front of the car is simple and generous, and the LED headlight group and the air intake below echo each other, creating a perfect combination of sports and technology. In addition, the design of the waistline of the car body is another design highlight of Krypton 001, which extends from the front of the car to the rear of the car. The smooth lines not only enhance the aesthetics of the car, but also create a sense of movement and strength. The rear shape is simple and generous, and the design of LED taillights echoes the front, which highlights the unity and futurity of the vehicle. It is worth mentioning that Krypton 001 is also equipped with electric tailgate and automatic closing function, which facilitates the loading and taking of luggage. On the whole, the design of Krypton 001 is not only futuristic, but also practical and beautiful, so it is a very recommended model.

Since its listing on September 12th, the M7 has been continuously concerned by the market, with orders reaching 15,000 vehicles on the first day of listing and more than 20,000 vehicles within five days of listing. The popularity of orders has caused the stock price to rise sharply recently. From September 14th to 18th, the company’s stock price achieved two boards in three days.

In fact, with the help of Huawei’s auto concept stocks, the company’s share price began to rise after the release of Huawei’s new machine. Since the release of Huawei’s new machine on August 29, the cumulative increase of the company’s share price has reached 56.02%, much higher than the 6.5% increase of the auto sector in the same period. In view of the recent large increase in the share price, the company issued an announcement on the evening of September 18 to remind investors to invest rationally.

However, in contrast to the company’s higher share price, the company has continued to lose money in recent years, and its profitability is not optimistic. In the first half of 2023, the company deducted 1.885 billion yuan from its net profit, down 9.96% year-on-year.

Celestial was originally a brand of Jin Kang New Energy, a new energy subsidiary of Xiaokang, and was renamed Celestial Automobile Co., Ltd. in May 2022, and then the abbreviation of Xiaokang Securities was changed to Celestial in August.

Xiaokang shares are well known to the outside world, mainly relying on mini-vans. In the early days, the company started with the production of springs, and then its business expanded to auto parts. In 2003, the company cooperated with Dongfeng and began to enter the field of automobile production. The main model was Dongfeng Xiaokang van. In 2012, the sales volume of mini-cars exceeded 1 million, and it was once called the three giants of China mini-cars with Wuling Hongguang and Changan Star.

From 2013 to 2016, the company’s fuel vehicle sales showed a slight decline as a whole. In 2017, with the substantial increase in SUV sales, the company’s fuel vehicle sales reached a high point, and then began to decline year by year, from 394,500 in 2017 to 225,200 in 2021, and the fuel vehicle sales in 2022 dropped sharply to 132,100.

The decline of fuel vehicle business made the company begin to shift its focus to new energy vehicles, but the road to transformation was not smooth. In July 2020, the annual sales volume of Celeste SF5 was only 732 vehicles, which was not accepted by the market.

In March, 2021, the company announced that it had reached a cooperative relationship with Huawei. Celestial Huawei Smart Select SF5 was equipped with Huawei electric drive and HiCar system. Through cooperation with Huawei, the sales volume of Celestial SF5 also increased significantly. From April to December, 2021, the cumulative sales volume of Celestial SF5 exceeded 8,500, and the company’s annual sales volume of new energy vehicles reached 41,400, up by 103.94% year-on-year.

The success of the cooperation with Huawei has also enabled the company to further bind Huawei. In December 2021, the company and Huawei jointly launched the AITO Jiejie brand. Huawei has deep participation in industrial design, quality control, intelligent cockpit and automatic driving, and is also responsible for Jiejie marketing and channels.

Thanks to Huawei’s all-round blessing, in 2022, the sales volume of M5 and M7 reached 75,000, becoming the fastest-growing brand of new energy vehicles. The annual sales volume of Celeste new energy vehicles also reached 135,100, up 226.33% year-on-year, and the sales volume exceeded that of fuel vehicles.

　In addition, through the cooperation with Huawei, the company’s share price has tripled in just a few months. When the company reached a cooperative relationship with Huawei in March 2021, the company’s share price was around 20 yuan, and by the end of June 2021, the share price was close to 80 yuan, with an increase of 300%.

Although relying on Huawei’s brand influence and technical strength, the sales of Celestial new energy vehicles have been greatly improved in a short period of time, but Huawei’s dominant position in the world brand has also made Celestial rely heavily on Huawei and lose more decision-making power. Traditional car companies such as Guangzhou Automobile refused to cooperate with Huawei in depth, and the main reason for using Huawei as a component manufacturer was that it was worried that it would lose its independent decision-making power.

On the other hand, apart from cooperating with Cyrus, Huawei is also cooperating with Chery, BAIC and other manufacturers, which will inevitably dilute the influence of Huawei brands on Cyrus. For example, the intelligent world S7, which Huawei cooperates with Chery, will first be equipped with the HarmonyOS 4.0 car system, which is earlier than the M9.

In fact, Celestial is also laying out its own independent brand of new energy vehicles. In March 2023, the company launched its own brand of Blue Power, and in the same month, it released its first model, Blue Power E5. In addition to Huawei HiCar system, BYD hybrid system was adopted as the core three power technologies, but only 1,944 vehicles were sold by the end of August, and the market performance was bleak.

About the complete content analysis of the article, it can be upgraded to titanium media PRO users to read the full text.