Wen Lan Zhan

After a long time, it began to come out!

After several bounces and twists and turns, Hengchi 5, the first model of Hengchi Automobile, finally opened the pre-sale on July 6, with a pre-sale price of 179,000 yuan. It can be said that this price is very sincere compared with the same class of cars.

It’s just that the new energy automobile circle seems to be particularly popular to compare, the former Yu Chengdong asked the world M7 is comparable to a million luxury cars, Li Xiang’s ideal L9 is the best home flagship SUV in 5 million, Xiaopeng G9 500,000 the best SUV, Hengda President Liu Yongzhuo also said that Hengchi 5 is the best pure electric SUV in 300,000 yuan.

From the product performance point of view, the performance of the Hengchi 5 is quite satisfactory. The new car is positioned in a compact SUV, and the closed air intake front grille is combined with the popular tear-eyed headlights to achieve a sense of strength on the side of the body.

The interior is available, and the new car is equipped with three screens, including a 10.25-inch instrument display, a 14.6-inch central control touchscreen, and a 10.25-inch passenger screen. The screen size and number also belong to the mainstream configuration of the same level.

As for the body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm. Although it is a compact SUV, the body length is longer than that of the average compact SUV.

From the perspective of the product strength currently leaked, the overall performance of Hengchi 5 is fair, especially the pre-sale price of 179,000 is still relatively lower than consumer expectations, so if the reputation of Hengchi Auto can be guaranteed and Hengda does not have a thunderstorm, there is basically no suspense in the "big sale" of the new car.

At present, in order to ensure that Hengchi 5 can be mass-produced and delivered while restoring consumer confidence, Hengchi 5’s sales method is also more interesting. The new car adopts the unique reservation method in the current car circle. Hengchi Automobile said that the first 10,000 buyers of Xiaoding can pay for the car at the time of delivery. At the same time, you can enjoy the return and refund within 15 days after picking up the car, and the 60% discount can be repurchased within three years after picking up the car. Dading 10,000 can be worth 15,000. Free to send H-Pilot intelligent auxiliary driving bag, lifetime free quality assurance and a series of benefits for the whole vehicle.

If all these can be realized, then it is undoubtedly very sincere for the first batch of car owners. Compared with the products of the same level of new car makers, it can be said to be cost-effective. In addition, Hengchi Automobile also said that all car purchase payments and returns are returned from the notary office’s special account to show that the special funds are dedicated.

The current problem is that Hengchi Automobile still lacks confidence in the consumer side. After all, whether it is Hengda’s thunderstorm in the real estate circle or Hengchi Automobile’s mass production has been delayed several times, it can be described as twists and turns. Therefore, despite Hengchi’s launch of very sincere products, pricing, and vehicles, it is difficult to say whether it will ultimately succeed.

If Hengda didn’t have a thunderstorm, under the blessing of Boss Xu’s "buy buy buy", Hengchi Automobile would develop steadily, and it would definitely become a typical representative of the new forces in the head of car manufacturing. But things are changing, and whether the belated Hengchi 5 can still gain market recognition remains to be seen.

Of course, on the other hand, since Hengchi 5 has been pre-sold, it also shows that Hengchi Automobile has taken another substantive step in the construction of cars, and with a very sincere price and policy, if the new car can be listed normally, it will also have a certain impact on the new forces of domestic car manufacturing. It is not impossible for Hengchi Automobile to become popular with Hengchi 5.

Write at the end:

Previously, Hengda Xu Jiayin said that the sales target of Hengchi Automobile in 2025 is 1 million vehicles, and the sales target in 2035 is 5 million vehicles, making it the largest and most powerful new energy vehicle group in the world. Now in just a few years, Hengchi wants to achieve this goal. I am afraid it will take more time, but fortunately, Hengchi 5 has come, and it has given a very sincere price and policy. It can be said that Hengda Group has poured all its efforts. We will continue to pay attention to the future performance of the new car.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Jin Ling, and the source should be indicated when reprinting)

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

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　　[car home new car debut] At the 2024 Beijing Auto Show, (|) was officially unveiled. The new car is positioned as a large car, equipped with an easy four-way platform, driven by four motors, with a maximum power of 1306 HP, and its future price may reach one million.

　　Externally, the new car adopts a design language similar to looking up at U9, equipped with a very exaggerated C-shaped headlight group, with a far and near headlight group above it and a circle of LED strip around it. There are raised ribs on the hood of the engine, and the visual impact of the whole front is extremely strong. At first glance, it is a troublesome guy. In addition, there is a small bump on the roof, and the inside should be a laser radar.

　　From the side of the car body, the new car is equipped with large-size wheels with low wind resistance. The car body lines are slender and smooth, and the overall appearance is relatively low. The front fender is equipped with a diversion groove design. The new car is designed with a hidden door handle, and a charging port can be seen at the left rear of the car body. In terms of body size, the length, width and height of the new car are 5265/1998/1517mm and the wheelbase is 3160mm respectively.

　　From the rear of the car, the car uses a penetrating taillight, which looks full of technology and looks up at the LOGO in the middle. The multi-layer rear surround design below improves the layering of the rear of the car. According to the previous application information, the rear of the car will be equipped with an electric adjustable spoiler, a panoramic sunroof as standard, and a streaming rearview mirror.

　　In terms of power, the car will be equipped with an easy square platform and four motors, each with a maximum power of 326 HP and a total power of 1306 HP. Although the new car has a curb weight of 3.095 tons, its top speed can still reach 270 km/h. (Compile/car home Yan Huan)

In the past two years, camping culture has risen. Many people yearn to escape from the hustle and bustle of the city, and camping in the wild has become a new outdoor lifestyle. On the one hand, due to the epidemic situation, everyone can’t go out to travel. On the other hand, the way of punching in and taking pictures in camping is more popular among young people, and camping has once become synonymous with this summer fashion.

Of course, while pursuing poetry and distance, and pursuing exquisite camping, it is essential to remove camping equipment by means of transportation and products with a sense of atmosphere that take us across mountains and rivers. As a sports coupe for young people, krypton cars are the most suitable for camping in my opinion. We have five friends in this camping trip, just one car. When looking for a venue, everyone can be said to have taken great pains, not considering places too far away, and not in places too remote and dangerous. Finally, we found this closed section where we can camp, which is located near Baima Lake in Binjiang District. Friends who are interested in camping can explore the road.

On that day, the weather in Hangzhou was extremely hot, up to 36 degrees. Before we set off, our electricity consumption was 92% (finally, we will tell you the remaining electricity), and we sang songs all the way to our destination with the air conditioner on (of course, we didn’t know how hot and painful the construction process was). Choosing a camping site that has been built is totally against our desire to do it ourselves, and it is more meaningful to build a "home" by ourselves. So the final result is that the five of us have built it for 2 hours under the scorching sun without any camping experience, but the moment we built it is a bitter experience. Here’s a warm reminder, we should learn to build the canopy or tent in advance before camping, otherwise we may eventually grow up through trial and error.

I don’t know about others, but for us, the first thing after the successful construction is definitely shooting! Photo! Film! Before I set off, I took the dangbei projection at home, put away my notebook, projector and snacks, and the camping atmosphere came.

As an important member of this trip, Krypton 001 is still in always online. Its positioning is a medium and large hunting car with pure electric crossover coupe wind design, which is very handsome. The front face has a highly recognizable split headlight combination, the side lines are smooth and dynamic, and the design of the tail is also layered and full, which is highly recognizable after lighting at night. At the same time, the spoiler top wing and frameless doors plus the interior of science and technology create a full sports atmosphere as a whole.

Moreover, as a new energy vehicle, Krypton 001 has a long battery life and a reverse charging function, which is very convenient for our outdoor camping, and for safety reasons, electricity is safer than open fire. With electricity, when we are camping, the induction cooker, baking tray, coffee machine, air fryer, ice maker, electric kettle and projector can all be used freely, so the feeling of moving home into nature should not be too cool.

The space of Krypton 001 is the most satisfying part for me to go camping this time. The trunk space is very large, and our car full of equipment (including awning, tables and chairs, projection curtain, projection bracket, projector and the most important food) can be easily loaded into the car. Looking at the space inside the car, two boys are the main driver and co-pilot, and three girls are sitting in the back row. After adjusting the comfortable sitting posture in the front row, the space in the back row is still very large, and there is plenty of legroom, even if 180 boys sit, there is no problem.

Of course, many places may need to drive for a long time during camping. For vehicles, it is not only necessary to have better comfort, but also to be smarter. Extreme Krypton 001 supports voice control, and also has an intelligent central control screen. The operation of air conditioning, ambient lights, skylights, music, etc. are all completed by this big screen, such as the adjustment of steering wheel and rearview mirror. I can adjust it directly through the central control screen. The most interesting thing is the large skylight overhead. You can adjust the light transmittance of the skylight by sliding the screen.

On the big screen, I have to mention the Dangbei Projection that I brought this time. I brought two kinds of projections during camping, namely Dangbei C2 and Dangbei X3 Pro. As a portable projection, Dangbei C2 has a built-in lithium battery, which can be played without power supply, which is very convenient for friends who go camping but have no power supply. And small in size, you can carry it with you in your bag.

The other is the Dangbei X3 Pro, which is the Dangbei projection I just bought, and also the flagship 4K laser projection that Dangbei launched this year. Its appearance is very scientific and technological, which is inexplicably consistent with our theme of car camping today, so it just happened to take advantage of camping to have an outdoor party. We set up the curtain just as the sun was about to set. The reason why I chose to carry the Dombey X3 Pro was because the Dombey X3 Pro has 3200ANSI lumens, and the brightness is really good in the domestic intelligent projection. Moreover, because we watch it outdoors and bring a big curtain, the projector with high brightness will definitely be better.

The reverse charging function of Krypton 001 can also continuously supply power to the projector, without worrying about power failure during use.

This time period is almost after 6: 00, and the friends come to watch movies with karaoke after work. Several of us have propped up the projection early. Although the outside light is still very bright, the projection picture is still very clear, and Dangbei X3Pro supports far-field voice. Although there are a large number of friends, it can be done without grabbing the same remote control.

At sunset, the starry sky cinema under camping officially opened, and everyone watched movies and ate snacks. You are not afraid of losing power on your mobile phone. You can also use wireless charging to charge your mobile phone on Krypton 001. In short, Krypton 001 can make you feel full of security when camping outdoors, and Dangbei X3 Pro projection will make the camping experience full of atmosphere.

During this period, passers-by were also curious. What kind of car is this? And charge the projector? What kind of projection is this? It looks so clear.

Because this camping site can’t stay, after camping, everyone will go home separately. Of course, all the garbage should be collected and taken away, and environmental awareness must be maintained. Moreover, through the feedback from onlookers, the two protagonists of this camping trip, the Krypton car and the Dangbei X3 Pro projector I brought with me, have been widely praised (inner OS: I really have a unique vision).

Finally, let’s take a small group photo after a busy day (warm reminder: vehicles are not allowed to enter the lawn, and we have also been educated by the security uncle. It is indeed our mistake and we must accept criticism with an open mind)

At about 9 o’clock in the evening, everyone packed their things and returned home. On the return trip, I observed the electricity consumption of the vehicle. Under the condition of turning on the air conditioner and reverse charging, about 10% of the electricity was used, and the electricity was indeed very durable. Moreover, for new energy vehicles, the consumption of electricity was also the most concerned topic. During driving, the electricity of Krypton 001 was still very resistant to taxis.

Camping can really slow down our busy life, stay away from the noise, integrate life with nature, and gain a unique life experience in practice, which is also a kind of fun. Of course, we should remind our friends who are going camping to check the vehicles, camping equipment and don’t go to remote and dangerous places before we leave. After all, safety is the most important thing, and the departure time can be judged by ourselves according to the weather and driving distance of the day. Anyway, we are sunburned, and those who have the conditions can also try to start with a projector. With the blessing of the projector, the camping experience is really by going up one flight of stairs.

Since its listing on September 12th, the M7 has been continuously concerned by the market, with orders reaching 15,000 vehicles on the first day of listing and more than 20,000 vehicles within five days of listing. The popularity of orders has caused the stock price to rise sharply recently. From September 14th to 18th, the company’s stock price achieved two boards in three days.

In fact, with the help of Huawei’s auto concept stocks, the company’s share price began to rise after the release of Huawei’s new machine. Since the release of Huawei’s new machine on August 29, the cumulative increase of the company’s share price has reached 56.02%, much higher than the 6.5% increase of the auto sector in the same period. In view of the recent large increase in the share price, the company issued an announcement on the evening of September 18 to remind investors to invest rationally.

However, in contrast to the company’s higher share price, the company has continued to lose money in recent years, and its profitability is not optimistic. In the first half of 2023, the company deducted 1.885 billion yuan from its net profit, down 9.96% year-on-year.

Celestial was originally a brand of Jin Kang New Energy, a new energy subsidiary of Xiaokang, and was renamed Celestial Automobile Co., Ltd. in May 2022, and then the abbreviation of Xiaokang Securities was changed to Celestial in August.

Xiaokang shares are well known to the outside world, mainly relying on mini-vans. In the early days, the company started with the production of springs, and then its business expanded to auto parts. In 2003, the company cooperated with Dongfeng and began to enter the field of automobile production. The main model was Dongfeng Xiaokang van. In 2012, the sales volume of mini-cars exceeded 1 million, and it was once called the three giants of China mini-cars with Wuling Hongguang and Changan Star.

From 2013 to 2016, the company’s fuel vehicle sales showed a slight decline as a whole. In 2017, with the substantial increase in SUV sales, the company’s fuel vehicle sales reached a high point, and then began to decline year by year, from 394,500 in 2017 to 225,200 in 2021, and the fuel vehicle sales in 2022 dropped sharply to 132,100.

The decline of fuel vehicle business made the company begin to shift its focus to new energy vehicles, but the road to transformation was not smooth. In July 2020, the annual sales volume of Celeste SF5 was only 732 vehicles, which was not accepted by the market.

In March, 2021, the company announced that it had reached a cooperative relationship with Huawei. Celestial Huawei Smart Select SF5 was equipped with Huawei electric drive and HiCar system. Through cooperation with Huawei, the sales volume of Celestial SF5 also increased significantly. From April to December, 2021, the cumulative sales volume of Celestial SF5 exceeded 8,500, and the company’s annual sales volume of new energy vehicles reached 41,400, up by 103.94% year-on-year.

The success of the cooperation with Huawei has also enabled the company to further bind Huawei. In December 2021, the company and Huawei jointly launched the AITO Jiejie brand. Huawei has deep participation in industrial design, quality control, intelligent cockpit and automatic driving, and is also responsible for Jiejie marketing and channels.

Thanks to Huawei’s all-round blessing, in 2022, the sales volume of M5 and M7 reached 75,000, becoming the fastest-growing brand of new energy vehicles. The annual sales volume of Celeste new energy vehicles also reached 135,100, up 226.33% year-on-year, and the sales volume exceeded that of fuel vehicles.

　In addition, through the cooperation with Huawei, the company’s share price has tripled in just a few months. When the company reached a cooperative relationship with Huawei in March 2021, the company’s share price was around 20 yuan, and by the end of June 2021, the share price was close to 80 yuan, with an increase of 300%.

Although relying on Huawei’s brand influence and technical strength, the sales of Celestial new energy vehicles have been greatly improved in a short period of time, but Huawei’s dominant position in the world brand has also made Celestial rely heavily on Huawei and lose more decision-making power. Traditional car companies such as Guangzhou Automobile refused to cooperate with Huawei in depth, and the main reason for using Huawei as a component manufacturer was that it was worried that it would lose its independent decision-making power.

On the other hand, apart from cooperating with Cyrus, Huawei is also cooperating with Chery, BAIC and other manufacturers, which will inevitably dilute the influence of Huawei brands on Cyrus. For example, the intelligent world S7, which Huawei cooperates with Chery, will first be equipped with the HarmonyOS 4.0 car system, which is earlier than the M9.

In fact, Celestial is also laying out its own independent brand of new energy vehicles. In March 2023, the company launched its own brand of Blue Power, and in the same month, it released its first model, Blue Power E5. In addition to Huawei HiCar system, BYD hybrid system was adopted as the core three power technologies, but only 1,944 vehicles were sold by the end of August, and the market performance was bleak.

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With the arrival of the new energy era, many car companies have started the road to the new energy track. No matter whether it is a new force to build a car or a traditional car company, there is no doubt that they are competing to make efforts. After all, who can take the lead in bringing better products into the market will get the market initiative, but is this really the case? I believe that Haval Xiaolong MAX will appear in most people’s answers. The positioning of plug-in hybrid medium-sized SUV, the standard four-wheel drive system in the whole system, and the good configuration level, the key price is less than 160,000, and this "king of volume" can be said to give a lesson to peers.

Modeling design is unique.

In fact, most of today’s car designs are similar, especially the design of new energy vehicles in modeling is difficult for consumers to find bright spots. Although different people have different opinions on the appearance, many young consumers are very concerned about the first impression of a new car. Therefore, on the new energy track, Harvard brand does not use the design style of dolls. On the one hand, it wants to show consumers a new side. On the other hand, Harvard brand is committed to creating a more unique new car design, making the brand more in line with the aesthetics of young consumers and showing the brand’s latest product image. Harvard Xiaolong MAX is one of them.

As a plug-in SUV, Haval Xiaolong MAX adopts minimalism as a whole, but skillfully incorporates unique elements to create a brand-new product image that is younger and more scientific. In itself, it is a new breakthrough in technology. If the design does not bring forth new ideas and insists on the traditional SUV design, it will not only fail to keep up with the trend of the times, but also make consumers lose interest. Therefore, the value of Haval Xiaolong MAX alone will definitely make consumers shine.

From the appearance alone, the style of Haval Xiaolong MAX this time can be said to be very different from the fuel car under the previous brand. The design of low wind resistance body lines gives the new car a sense of movement and smoothness, and also improves the overall aerodynamic performance. The unique laser mesh air intake grille also increases the recognition visually, making Haval Xiaolong MAX stand out among many models.

The most impressive thing about the interior is the 12.3-inch full-color LCD central control screen +12.3-inch full-color LCD auxiliary driving screen+12.3-inch full-color LCD instrument. The three screens do not interfere with each other and the image is clear. Among them, the 12.3-inch full-color LCD co-driver screen is equipped with the exclusive entertainment system of the co-driver, which greatly enhances the fun of driving. This design makes the co-pilot no longer feel boring during the long journey.

What new energy needs is safety.

At present, there are many types of new energy vehicles, and the number of new energy vehicles is gradually increasing. Therefore, the safety problems of some new energy vehicles have indeed attracted the attention of many consumers, such as spontaneous combustion and car accidents caused by intelligent driving failure, which are the fuses that restrict consumers from starting new energy vehicles. However, whether it is active or passive, Haval Xiaolong MAX can be said to be full in terms of safety configuration, giving drivers and their families a full sense of security.

First of all, Haval Xiaolong MAX is equipped with Coffee Pilot intelligent driving system, and the top model is equipped with 22 intelligent sensors, which can support L2+ intelligent driving assistance function, which undoubtedly provides drivers, especially novices, with more reliable driving safety protection.

For example, in the scene of daily commuting and long-distance travel, the system can provide intelligent driving assistance functions including ACC full-speed domain adaptive cruise, intelligent cruise, lever change (HWA), intelligent cornering, intelligent dodge active emergency braking, lane departure warning, lane keeping and emergency lane keeping assistance. If you are a novice driver who just got a driver’s license, this configuration can not only make you tired after long-distance driving, but also minimize the occurrence of traffic accidents and ensure the safety of vehicles and occupants.

Moreover, the 540 panoramic panoramic image equipped by Haval Xiaolong MAX can capture road safety hazards more comprehensively during driving, avoid potholes and obstacles in time, and avoid tire sinking and chassis rubbing. Full-scene automatic parking system has three auxiliary functions: integrated parking, remote parking and tracking reversing. By identifying the appropriate parking space and automatically controlling the vehicle, the driver can drive in and out of the parking space only by manipulating the vehicle according to the system prompts, which greatly reduces the parking difficulty of novice drivers in hutong and narrow parking spaces.

Don’t worry about passive safety. The front row has double pre-tightening belts with limited force, and the rear row has tight-limiting seat belts on both sides. The proportion of high-strength steel used in the car body is 73.6%, and the whole system is equipped with 6 airbags as standard, which has reached the C-NCAP five-star safety standard.

Hi4 with intelligent four-wheel drive electric hybrid technology

As a new energy vehicle, especially plug-in hybrid vehicles, efficient powertrain is the biggest selling point. Haval Xiaolong MAX is built on the latest hybrid platform of Great Wall Motor and equipped with a new hybrid architecture Hi4. The power system consists of a brand-new 1.5L high thermal efficiency engine, a two-speed hybrid special transmission, a 70kW front axle motor, a 150kW rear axle motor and a battery pack. The comprehensive power of the system is 205kW, and the comprehensive torque is 585 N m. It takes only 6.8 seconds to accelerate at zero speed, with faster response speed and stronger torque output, which is more advantageous than the traditional double power.

Hi4, a new hybrid architecture, adopts the innovative configuration of series-parallel electric four-wheel drive with front and rear axles, and combines intelligent energy management and iTVC intelligent torque vector control system to accurately identify real-time road conditions and realize intelligent dynamic switching of 3 engines and 9 modes. Equipped with a brand-new single-motor two-speed hybrid special transmission, it adopts fixed-axis gear train and lightweight design to realize multi-mode switching, flat-wire motor and high-efficiency bearing, and all modes operate efficiently to reduce transmission loss. The power battery adopts laminated bipolar ear design, and the anode of the battery cell is made of NCM polycrystalline material, which makes the power battery have strong fast charging ability, with 33kW DC fast charging, and the power is from 30% to 80%, and the fast charging takes only 26 minutes; The maximum discharge power is 3.3kW, and the efficiency is higher.

Not only that, Haval Xiaolong MAX adopts the front McPherson independent suspension and the rear trailing arm three-link independent rear suspension. This suspension has high reliability, strong durability, light weight and fast speed response, which effectively improves the comfort of riding in the back row and does not shake at high speed, greatly reducing the possibility of long-distance carsickness.

Write at the end:

The biggest highlight of Haval Xiaolong MAX is that it has the experience of intelligent electric four-wheel drive under the premise of having the energy consumption of two-wheel drive of the same class. If you are considering buying an SUV that can give strong power and give consideration to fuel economy, and the internal and external design can keep up with the fashion trend and also has a personality, consider this Haval Xiaolong MAX.

speed up apply the brakes oil consumption second rice rise Still very fierce to test the new BYD Tang DM 80 first. Evaluation Editor-Liang Haiwen:

For its acceleration and braking performance, in fact, this level can already be predicted before the test, and the new Tang DM 80 impressed me deeply mainly because it should be said that it has done a good job in driving quality. The quiet and comfortable feeling when driving with pure electricity will make passengers have a good riding experience, and the excellent performance of kinetic energy recovery system is also an important assistant to reduce energy consumption/fuel consumption. On the whole, if you are interested in buying a hybrid model, Tang DM is a model worthy of special consideration.

Evaluation editor-Chen Hai maid:

The hybrid system of Tang DM can be said to be relatively mature, although it has a lot of bright data, such as speeding up the results in less than five seconds. But it is a family car after all, so I am actually more concerned about its pure battery life and daily driving experience. Fortunately, I am not disappointed. More importantly, the new Tang price is quite kind. Even if you don’t want a hybrid model, then the fuel version of less than 130,000 is believed to impress many friends.

Evaluation Editor-Huang Rongjia:

It’s not news that Tang DM accelerates quickly. The old model itself is very fast, and the new generation has inherited the aura. What really surprises me is that the new generation of Tang DM is equipped with 22-inch rims and brembo six-piston brake calipers, and the vibration reduction effect is very good. If you consider that this is a medium-sized 7-seat SUV with less than 300,000, it is really exciting. For BYD, for China brand, it’s really disappointing this time, which makes people sit up and take notice.

On April 17th, 2023, the new product launch conference of nova 11 series and whole scene was held in Shanghai as scheduled. Huawei’s nova 11 series new machines, which dare to shoot and excel, were officially released, and many new products including X, Huawei bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro were also released. At the same time, Huawei’s smart door lock series brought a new upgrade, and AITO Wenjie M5 series Huawei’s advanced intelligent driving version and new products were also unveiled at the press conference, and it was predicted that the full-size flagship SUV Wenjie M9 would be officially released in the fourth quarter of 2023.

Huawei nova 11 series extrasensory all-around portrait mobile phone interpretation dares to shoot and dare to be excellent.

As a Huawei nova series product that has adhered to the design concept of "beauty comes before everything" from the beginning of the original generation and has always brought solid image strength, this new Huawei nova 11 series machine has created a brand-new nova "Star Universe" for young people with avant-garde and bold fashion design, excellent performance of portraits and smart and convenient use experience.

In terms of appearance, the nova 11 series released four colors: No.11 color, Obsidian gold black, snowy white and Chenxi gold. Among them, the No.11 color of nova 11 Ultra and nova 11 Pro is matched with Obsidian Gold Black, adopting the embossed technology of Xingyao plain leather pioneered by the mobile phone industry, supplemented by the small litchi pattern which is deeply loved by young people. It has delicate touch and practical, fall-resistant and wear-resistant characteristics, bringing a stable sense of security. At the same time, Huawei adopted Kunlun glass for the first time in the nova 11 series. Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass. Nova 11 series Kunlun glass version models accompany young people to "dare to dry and resist making" with a more reliable and fall-resistant whole machine experience.

In terms of images, the nova 11 series launched the XD Portrait portrait engine, presenting more details and focusing on improving the portrait shooting experience. Through the portrait dark light enhancement technology, richer image details and more realistic colors can be presented in extremely dark light, and facial defects can be effectively removed while retaining skin details, so that the imaging is more natural and the face is more refined. Nova 11 Ultra and nova 11 Pro adopt the newly upgraded front binocular stereo vision imaging system, which is equipped with 60 million portraits, 100-degree ultra-wide angle and 1/2.61-inch outsole, with excellent resolution and light sensitivity. In addition, nova 11 Ultra has a ten-speed physical variable aperture, which realizes the strongest sensitivity and the best depth of field of the nova series so far, making it easy to create art blockbusters.

In terms of performance, the nova 11 series is equipped with the industry’s first short video engine, which is used in conjunction with Tik Tok App to support dual scenes of subway and high-speed rail, covering 38 major cities. Nova 11 Ultra also supports the two-way Beidou satellite message function. In the absence of ground network signals, it can not only send preset text or quick help mark the current status and check the location information through Changlian App, but also receive the reply message from the other party. Multiple pieces of position information can generate a trajectory map, which clearly guides the direction. Realize the two-way contact between the rescuer and the rescuer, and protect the safety of users.

In terms of battery life, nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes, easily alleviating low battery anxiety. At the same time, nova 11 series also supports emergency mode. According to Huawei’s laboratory test, it can be started intelligently at 2% low battery. nova 11 Ultra and nova 11 Pro can continue to support standby for 4 hours, or talk for 20 minutes, or Alipay scans the code for 8 times, or lights the code for 23 times, to help you tide over the emergency. In addition, the nova 11 series is equipped, which brings smarter and more convenient interaction and functional experience.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan. At 18:08 on April 17, 2023, the nova 11 series will be pre-sold, and at 10:08 on April 26, the nova 11 series will be officially put on sale. Users can visit Huawei Mall and major authorized e-commerce platforms or go to Huawei experience stores and authorized retail stores to make purchases.

Huawei enjoys a 60X large screen and long battery life.

Huawei Enjoy Series welcomes the "X" version for the first time-Huawei Enjoy 60X. The new machine continues to be advanced in super battery life and large storage, equipped with 7000mAh dual-cell large battery and up to 512GB large storage, bringing users a "super cup" surprise experience; The 6.95-inch super-beautiful large screen with slim body is not only pleasing to the eye, but also brings a comfortable grip. The appearance adopts the iconic star ring design, which stands out among thousands of people; Brand-new X physical buttons, one-click direct access to common functions, one step ahead of others. In addition, Huawei enjoys the 60X equipped with a rear-mounted 50 million AI dual camera system, bringing excellent image experience; Equipped with 3, it brings personalized and safer full-scene interactive experience.

Huawei enjoys 60X at a price of 1799 yuan, and the pre-sale will start at 18:08 on April 17th. The 128GB and 256GB versions will be officially launched at 10:08 on April 26th, and the 512GB version will be officially launched at 10:08 on May 13th.

Huawei bracelet 8 ultra-thin and long-lasting big-screen smart bracelet

Huawei bracelet 8 has been fully upgraded, with fashionable vertical design and 1.47-inch AMOLED colorful full screen. The weight of the watch body is only 14g, and the thickness is only 8.99mm It is the lightest and thinnest large-screen smart bracelet of Huawei so far. Support the new TruSleep? 3.0 sleep monitoring technology, support users to participate in sleep apnea research to help identify risks, and support the provision of hierarchical sleep improvement suggestions. TruSeen? 5.0 heart rate monitoring algorithm is newly upgraded, and the accuracy of heart rate monitoring is improved by 10%. Support 100 sports modes and provide professional sports management. Equipped with HarmonyOS 3.1, a new smart negative screen is added. The NFC version supports the bus/access control card swiping function, and the longest battery life can be 14 days. (Data from Huawei Lab)

Huawei MateBook D series Huawei’s first super-connected notebook upgrade experience

At this conference, Huawei released a new generation of MateBook D 14 and MateBook D 16 notebooks. Among them, MateBook D 14 is Huawei’s first hyperconnected notebook. The notebook focuses on the needs of young users, upgrades the product quality and experience in many aspects, and connects the lifestyle of young people with innovative technology! The new generation of Huawei MateBook D 14 launched the new Huawei metamaterial antenna technology, which greatly improved the network connection capability; Upgrade the 13th generation Intel Core ? processor for powerful performance and smooth experience; The 14-inch 16:10 golden ratio full screen has been certified by Rheinland TV for low blue light, which improves the comfort of the impression and doubles the efficiency; At the same time, the quiet space of wireless headphones is upgraded to support AI voice, super terminal and other functions, and multi-device collaboration is more efficient and smarter. In a word, the new Huawei MateBook D 14 is a high-quality smart and light book with outstanding configuration and experience.

At the same time, Huawei released the first 13th generation Intel Core. ^TM I9 large-screen lightweight book-Huawei Matebook D 16, with a 16-inch 16:10 golden ratio eye protection full screen and a numeric keypad, brings an efficient and carefree work experience to heavy office workers; Huawei has developed metamaterial antenna technology, which greatly improves the network connection ability. The super terminal can unlock more smart office scenes and realize efficient and collaborative multi-device interconnection. This portable large-screen and high-performance lightweight notebook will bring users a comfortable, smooth and pleasant experience.

Huawei Smart Screen S3 Pro Newly Upgraded Home TV Scene Smart Experience

At this conference, Huawei’s first new smart screen product in 2023, Huawei’s smart screen S3 Pro, made a new appearance, achieving multi-faceted improvement in product performance, image quality and smart experience. Equipped with brand-new smart dual cores, the support performance and image quality of the 4K flagship core jump, and the image quality of Honghu is more refined; AI vision chip provides rich intelligent recognition ability, and innovates smart entertainment at home. Super screen projection creates a shocking experience with clear immersion, smooth stability, convenient operation and rich scenes. At the same time, it will upgrade the intelligent functional experience of children’s care, family connection and super entertainment. Powerful performance and Huawei’s flagship software and hardware configuration bring super smart experience in home TV scenes.

Huawei’s smart door lock series is renewed and upgraded, and the new function of family care is launched.

Huawei’s smart door lock series has ushered in a new upgrade. In addition to the three new functions of online message memo, safety reminder for elderly people living alone, and children’s home reminder, it also brings many bright spots at the security level. Huawei Smart Door Lock Pro adopts the new AI 3D face recognition 2.0 technology and is equipped with HarmonyOS distributed visual cat’s eye, which can grasp the dynamics outside the door anytime and anywhere. The unique dual-engine AI fingerprint unlocking function allows users to effectively improve the unlocking rate while obtaining security guarantees, and the elderly and children can easily unlock it. At the same time, Huawei’s smart door lock is the first smart door lock in the world to pass the highest security level (Grade C) evaluation of the Security Evaluation Committee of the Intellectual Property Organization, and also the first smart door lock in the world to obtain the enhanced security certification of CCRC (China Network Security Review Technology and Certification Center). Huawei smart door lock series puts family care in place, and leads a new experience of smart home life with solid technical accumulation and rich full-scene wisdom linkage.

HUAWEI ADS 2.0 was launched, and the M5 version of Zhijie was officially released.

AITO’s M5 series Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with Huawei ADS 2.0 intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time. It is equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, which is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing the advanced intelligent driving experience infinitely close to L3, making people safer to drive, more comfortable to drive intelligently and more worry-free to park. This year, Q2′ s unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide, and Q4′ s will be extended to 45 cities. M5 Smart Driving Edition has a pure battery life of 255km and a long comprehensive battery life of 1425km. Lidar, HUAWEI MagLink^TM The magic car interface and other brand-new hardware get on the bus, and the breakthrough of technology such as perceptual GOD network and HUAWEI SOUND spatial audio makes the M5 intelligent driving version become a real intelligent ceiling.

The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan.

HUAWEI ADS 2.0 advanced intelligent driving system software package comes standard with 19 functions such as high-speed LCC, urban LCC and high-speed NCA. The optional premium package also includes three functions of urban NCA, AVP and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription is 7,200 yuan, and the monthly subscription is to 720 yuan.

The full-scale flagship SUV M9 will be officially released in the fourth quarter of 2023.

Positioning the flagship SUV of panoramic wisdom, AITO Wenjie M9 has brought a brand-new family design on the design concept of Wenjie series "extreme simplicity and purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces. The newly-built D-class luxury SUV platform is equipped with an all-aluminum chassis, and the whole system comes standard with air springs and CDC damping system, which brings better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of intelligent cockpit and intelligent driving, Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies are all on board, bringing the ultimate intelligent experience of the whole scene.

The estimated price range of Wenjie M9 series is 500,000-600,000 yuan. The extended range version and pure electric version will be booked on April 17, 2023. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

In recent years, driven by policies, technology, market demand and capital, the process of automobile intelligence has been further accelerated, and autonomous driving technology has also ushered in a new stage of development. IDC’s "China Self-driving Vehicle Market Data Tracking Report" shows that in the first quarter of 2022, the penetration rate of L2-class self-driving cars in the passenger car market reached 23.2%, and L2-class ADAS is the core of the commercial landing of self-driving cars at this stage.　　

At present, overseas giants occupy a high market share. However, with the rapid increase of the penetration rate of ADAS, China automobile enterprises have a great opportunity to break the monopoly of overseas giants, and major automakers, suppliers, Internet companies and other enterprises have come to the end, hoping to compete for victory in the uncertain domestic market. Under the general trend of the rise of independent brands, with the advantages of localization, high cost performance, coordinated chassis control and timely service response, Lianchuang Automotive Electronic Intelligent Driving Team has grown steadily in a down-to-earth manner through cooperative development with OEMs such as SAIC, Jianghuai, Datong and Aichi, and polished the differentiated user experience to the extreme. The products cover all application scenarios of L1-L4+, and it has the ability to compete with the world’s first-class suppliers.

Figure 1 Lianchuang Automotive Electronic Intelligent Driving Product Roadmap

Consolidate the cornerstone and maintain the ingenuity.

The product solution of Lianchuang Zhijia ADAS is mainly a lightweight controller with medium and low computing power of 1V/1R1V/3R1V/5R1V.

Figure 2 Lianchuang Automotive Electronic Intelligent Driving Product Planning

The main challenge of developing this kind of products is how to achieve the ultimate performance with limited computing power and cost; And how to create differentiated functions and establish technical highs to reflect publicity and brand power. Lianchuang Zhijia ADAS products adopt international and domestic SOC differentiation dual schemes, which greatly meet the diversified needs of customers, and the modular design can flexibly adapt to the full range of L1-L2+ vehicle architectures.

From the realization of basic functions to continuous optimization, Lianchuang Zhijia team constantly solved various Corner case in the test, accumulated a total of more than 200,000 kilometers of road tests, and realized closed-loop solutions to many problems found in the road tests.

Figure 3 Lianchuang Automotive Electronics ADAS National Road Test Starts

Compared with the practice of "patching" a single problem by some enterprises, Lianchuang Zhijia starts from the root of the problem, thinks systematically, constantly upgrades the core algorithm framework and underlying architecture of each function, improves the performance of the real vehicle ADAS function under various complex working conditions, and calmly responds to various extreme scenarios. For example, multi-layer safety check is carried out on vehicles, sensor measurements and environmental signals to ensure the safety of vehicle functions when signals are abnormal, and the expected trajectory is generated by using structured road and traffic flow information to improve the robustness of lateral functions.

In order to solve the problems of large dead zone of EPS actuator, uncomfortable experience brought by high steering wheel speed in the dead zone, and braking stagnation and second start caused by abnormal drag of ESC actuator calipers, the intelligent driving team gave full play to the collaborative advantages of Lianchuang drive-by-wire chassis development team, introduced EPS lower control into intelligent driving upper control, and proposed a four-level closed-loop control algorithm, so that the lateral function can obtain a better control experience without demanding steering system. In order to optimize the driver’s comfort experience in cut-in scene, an adaptive adjustment strategy based on cut-in distance and time is proposed. In order to reduce the false triggering of AEB-related functions, the confidence level of AEB and FCW functions is judged in different scenarios by accessing the relevant security signals provided by the perception suppliers, thus improving the accuracy of AEB and FCW functions. There are countless similar technical optimizations. These measures have greatly improved the driving experience under the premise of ensuring safety, making safety and comfort a significant label for Lianchuang Intelligent Driving products. At the same time, the collaborative development and cooperation between the intelligent driving and the drive-by-wire chassis team in Lianchuang packaging scheme creates the effect of "1+1>2", providing customers with more safe and intelligent driving experiences.

Under the continuous optimization of Lianchuang Intelligent Driving Team, the performance of Lianchuang automotive electronic ADAS products is not inferior to that of Global Tier1. Among them, Lianchuang’s regulatory test results of AEB function of automotive electronics ranked first among various benchmark models, and reached a very low false trigger rate in daily public roads.　　　　　　　　　　　　　

Figure 4 Lianchuang Innovative Functional Features of Automotive Electronic Intelligent Driving

Customer first, continuous pursuit of Excellence

Lianchuang Zhijia team has successively cooperated with SAIC passenger cars, Jianghuai and Aichi to develop and fully realize the mass production of ADAS products. For all kinds of problems in the process of project cooperation, Lianchuang Zhijia team has given a joint creation plan, which has won unanimous praise from customers.

Lianchuang Zhijia is committed to meeting the differentiated needs of the OEM. For the parts not mentioned in the customer function specification at the initial stage of the project, Lianchuang Zhijia will focus on customer experience and continuously optimize and realize the high-quality subjective feeling of driving. Lianchuang Zhijia has an efficient project development process, which can realize the closed loop from requirements input to defects and rapid iteration of software development, ensuring the accurate realization of project nodes and high-quality delivery standards.

In order to solve the problem of tight time nodes in some projects, Lianchuang Zhijia also has corresponding special processes to achieve faster communication and ensure the achievement of node goals.

Steady and far-reaching, then promising

Lianchuang Zhijia is also laying out and planning the future while improving and maturing ADAS products. By recruiting talents, setting up relevant attack teams, and strengthening technical exchanges with peers, we will promote the independent development of functions such as AEB, full environment integration and DNP, and realize the iterative research and development of autopilot functions from L2 level to L3-L5 level in stages to meet the needs of customers and consumers. Lianchuang Zhijia is committed to creating independent products suitable for its own national conditions and breaking the monopoly of foreign giants. The goal is to realize the mass production of autonomous AEB, all-environment integration and interactive lane change by the end of this year, and complete the mass production of DNP by the middle of next year.

Lianchuang Zhijia is based in China, facing the world, working closely with domestic mainstream car companies and actively participating in global competition. Bring safer and more comfortable driving experience to consumers and provide better products and value-added services to the main engine factory. In the starry sea of intelligent driving, Lianchuang Intelligent Driving Team will continue to move in the right direction, be steady and far-reaching, and then be promising. At the same time, Lianchuang Zhijia will also provide a bigger development platform and attract more like-minded talents who are dedicated to the industry and serve the country!