Editor’s note:From a graceful and vivid girl in the Tang Dynasty to a martial arts tough guy with flowing moves, from "shuttling" between famous landscapes and paintings to being wrapped by visual effects such as the universe, starry sky, rockets and stargazing platforms … The 2021 Henan Spring Festival Evening and the wonderful night of Yuanxiao left a deep impression on the national audience. How were these programs full of China traditional cultural elements created in the two parties?

At the regular meeting of the General Administration on March 12th, Wang Chunyang, head of the All-Media Marketing Planning Center of Henan Radio and Television Station, shared his creative experience and understanding of the 2021 Henan Spring Festival Evening and the wonderful night of Lantern Festival. After the meeting, the Radio and Television Review interviewed Wang Chunyang, and combined with the contents of the speech at the regular meeting, explained in detail the way of "going out of the circle" for the two parties.

　micro interview　

Interviewee:Wang Chunyang, head of Henan Radio and Television All Media Marketing Planning Center.

Wang Chunyang

Radio and TV Review: What inspiration does the Spring Festival Evening in Henan and the Fantastic Night of Lantern Festival bring to the team creation?

Wang Chunyang: "The Spring Festival Evening and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms, giving it new vitality and creating a circle-breaking effect with the cultural core. Through the creation of these two programs, we once again deeply feel that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards made many people burst into tears. It further shows that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages that interact with netizens, we can really feel four words-"cultural self-confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Radio and TV Review: Will this series of actions be continued and new works be released?

Wang Chunyang：As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

Expanding and highlighting the element of "Miss Tang Gong" is an important means to ensure the continuity of the two programs’ popularity and concerns. It is a principle that we have always grasped to ask them to bring wider perspectives and more content to the audience. Will Miss Tang Gong lead us through the history of Henan again? Please stay tuned.

Radio and TV Review: Will new content products be developed in response to the image of "Miss Tang Gong"?

Wang Chunyang：“"Miss Tang Palace" has become one of the IP in Henan culture. For the use of "Miss Tang Palace" element, we have the consideration of using hot spots to expand the heat, and also have a calm balance. At present, we have produced cultural and creative products such as WeChat emoticons, mobile phone cases and blind boxes of "Tang Gong Night Banquet". The cultural types and manifestations carried by "Miss Tang Palace" have spread rapidly and been widely recognized. Next, we will follow the law to pay attention to the historical and cultural ontology, so as to make the cultural communication last longer and more vital.

Content of Wang Chunyang’s speech

When the tide does not let the fusion shine.

-Creation and sharing of "Henan Spring Festival Evening" and "Fantastic Night of Lantern Festival"

In 2021, the Spring Festival Evening in Henan Province and the wonderful night of Lantern Festival won the heated discussion of the national audience and the praise of netizens. At present, the number of hits on the whole network of Henan Spring Festival Evening exceeds 3 billion, and the number of related topics read and watched on the whole network of Yuanxiao Wonderful Night exceeds 900 million. The "Miss Tang Gong" derived from the program was widely spread. The People’s Daily, Xinhuanet, Global Times and other media published praises, and many Internet "Big V" also pushed on Weibo. The Spring Festival Gala in Henan produced a circle-breaking effect with the cultural core.

Why Henan? Why Henan Radio and Television Station? Why Henan Spring Festival Gala? In fact, behind this, the development ideas of Henan Taiwan and the ingenuity and experience of the entire creative team are also condensed.

Integration adds vitality and reforms birth opportunities.

In order to accelerate the pace of deep media integration and realize the main force advancing into the main battlefield. Henan Radio and Television Station has innovated the system and mechanism, put forward the development concept and direction of "integrating communication transformation and development is useful and effective", and constructed a modern communication pattern of "one end, one center, one cloud and one platform". The all-media marketing planning center of Henan TV was established under this circumstance.

Henan Taili integrates the former TV Literature and Art Department, Documentary Studio, Studio No.8 and Henan Elephant Media Technology Co., Ltd., and forms a program production camp with the ability to adapt to the new era with a fast pace and high position, such as performing venues, director teams, beautiful lighting, 4K HD broadcast vehicles, post-production, brand promotion and many other resources.

In order to realize the beautiful blooming of Henan Spring Festival Gala, the team earnestly studied the requirements of the State Administration of Radio, Film and Television on "small, positive and big" program production, and strived to create new vitality with the new mechanism of generate. A team of directors with the post-80s generation as the main body, after nearly 100 brainstorming sessions, has formed a creative scheme with a youthful voice. They cheered for themselves in a lovely and naughty way and said, I want to finish the Spring Festival Evening quietly and then surprise everyone.

To tell the truth, I couldn’t help smiling when I heard this sentence. In order to make the Spring Festival Evening in Henan truly "meet happily" with all of you, the team made use of wisdom and comprehensive suggestions from all parties, and took "Chinese civilization, Yellow River culture and brilliant Henan" as the hard core content, and took art and technology, form and content, production and communication as the key objectives to creatively transform and develop traditional culture. Therefore, the "Miss Tang Gong", who traveled through ancient and modern times and showed cultural self-confidence, danced in front of everyone; With both civil and military skills, Taiji Wushu, which shows the culture of the Yellow River, is powerfully interpreted in the world. The Henan Opera chorus, which is full of sound and emotion and shows the spirit of fighting the epidemic, resonates with us.

Innovation to express, technology empowers new energy.

With a certain knowledge reserve, the relationship between form and content has always puzzled the team’s choice. As a brand-new structure, the all-media marketing planning center of Henan Radio and Television Station also has the problem of how technology can serve the content. As an important birthplace of Chinese civilization, Henan is a demonstration area of Chinese cultural inheritance and innovation, and there are countless contents available for a party. The key is how to show and present. How to make technology empower content? To this end, the team enriched the connotation and extension of the program through mobile priority, interconnection and 5G+AR technology, expanded the level and spatial changes of the stage theater beauty layout in the Spring Festival Evening, and realized the perfect integration of virtual scenes and real beauty.

Studio No.8 of Henan Radio and TV Station, the venue of the Spring Festival Evening in Henan Province, is a comprehensive performing venue with relatively complete functions. In order to improve the utilization rate of the venue, the director group and the dancers, according to the characteristics of the studio’s space advantages and equipment performance, adopted the representative form of China traditional culture-red lanterns as the main element, and divided the space through mechanical devices and hoisting techniques to meet the multi-space changes, and cooperated with lighting, high-definition screens and other elements to make the whole stage present. At the same time, through Weiya means, it is presented in a spatially separated scene, which brings rich appreciation experience to the audience and netizens. In the overall packaging, combined with AR technology, using the coherence of pre-and post-technology combination, the program is virtualized and brand-new. In addition, new technologies such as 4K high-definition ob vans, flying machines, Eye of the Sky and Steadicam have also contributed a lot to this visual feast.

The Banquet in Tang Palace and In Heaven and Earth, which are of great concern to everyone, are a graceful girl with light singing and dancing, and a martial arts tough guy with flowing water. "The Banquet in Tang Palace" did not make a big change to the dance, but used the technology of 5G+AR, adjusted the duration, added VR special effects such as ink painting, combined the virtual scene with the real stage, and put the song and dance into the museum scene, creating a feeling of "a wonderful night in the museum". The Tai Chi performance of "In Heaven and Earth" not only attracts the attention of the actors who beat Tai Ji Chuan in spacesuits, but also the visual special effects wrapped in the universe, starry sky, rockets and stargazing platforms. In the later stage of the program, AR packaging technology was used to implant a variety of cultural symbols into the program with visual technology. It is this cool multi-expression and artistic pursuit that upgrades the traditional stage composed of a floor and a space into a cosmic space with unlimited possibilities.

From top to bottom: The Banquet in Tang Palace and In Heaven and Earth.

Embrace new media, culture is more confident.

Embracing new media requires a tight hug and a long arm hug. The Spring Festival Gala and the Fantastic Night of Lantern Festival in Henan are rooted in the traditional culture of China, which is empowered with innovative forms to make it glow with new vitality. The two programs did not stick to a single, traditional form of TV evening performance, but closely followed the Yellow River culture for innovative expression. By polishing the writing carefully and rooting in local culture according to local conditions, the program does not follow the old road of traffic artists driving cultural traffic, but makes culture the protagonist, makes great efforts in creativity and details, and puts energy into innovative program expression, which may also be the reason why the program can be popular with the audience.

The two programs are based on the vast land of the Central Plains and dig deep into the cultural treasures of Henan. The Spring Festival Evening of Henan Satellite TV is based on "antique" and "modern music", and takes the shape of "massiness" and "fashion" to bridge the dialogue between ancient and modern for the audience. Musical instruments with a long history, such as bone flute and hammer, have been put on the stage, so that ancient musical instruments and music familiar to young people can spark a different spark. The wonderful night of Lantern Festival takes the audience to see the cultural landmarks of the Central Plains from Henan Museum to Luoyang yingtianmen, from Dengfeng Stargazing Observatory to Kaifeng Qingming Shanghe Garden. From the Banquet at the Tang Palace to the Lotus Pond, and from The Stars Move to The Lantern Festival, the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

From top to bottom: Lotus Pond and Lantern Festival.

The whole network of Henan Spring Festival Evening and Lantern Festival wonderful night also benefited from the change of communication mode. At the time of the first broadcast, the new media platform was broadcast 30 minutes earlier than Henan Satellite TV. Through high-density and high-frequency broadcast on the big screen, the small screen and the Aauto Quicker platform reached in-depth cooperation, and the party was edited and refined, and distributed on multiple platforms such as Weibo, Aauto Quicker, Tik Tok, bilibili, Today Headlines and Elephant News Client. The new media platform allows everyone to see the program, realizing the three-dimensional and maximum communication.

Through the creation of these two programs, the team once again deeply felt that the mainstream values and aesthetics of netizens who are mainly young people are sound and rational. On the Internet, the traditional culture of the Central Plains in the program was praised, and the barrage and messages paying tribute to the border guards moved many people to tears, further demonstrating that excellent traditional culture and Yellow River culture are deeply loved by netizens. In the comments and messages interacting with netizens, we can really feel four words-"cultural confidence". This has strengthened our confidence in spreading and promoting traditional culture and Yellow River culture as our future creative path.

Next, the team will continue to focus on culture, deeply cultivate radio and television, hand in hand with the times, face to face with culture and heart to heart with the people, and tell the story of the Yellow River and China with heart, affection and hard work.

Editor | Zhu Xiaole Rao Wenyuan

"Every time I go to a scenic spot, I like to scrape a sports lottery." Ms. Wan, who took her family to visit Wunvzhou Scenic Area in Wuyuan, Jiangxi Province, said with a smile that they passed the "Wunvzhou Magic Lottery Shop", a specialty store with the theme of "Sports Lottery+"in the scenic area, and the family excitedly took photos and punched in front of the Sports Lottery Creative Exhibition Frame. "It’s a good luck to make a lottery, and it’s also a charity!"

Meet lucky sports lottery under the white wall and tile

Walking into Wunvzhou Resort and going straight from Huishi Street, where tourists gather, you can see the unique facade design of Wunvzhou Magic Lottery Shop-the ingenious combination of Jiangnan ancient charm with Huizhou style and fashionable sports lottery elements has become a new landmark for tourists to punch in.

Cornices, tiles, horse head walls and doorways are the features of new Huizhou architecture, while the style in the store is "brand-new" and more fashionable. A dazzling collection of sports lottery mascots, Le Xiaoxing dolls and sports stars, has a unique sense of fashion under the neon signs of "a lucky and fun shop", "koi fish possessed" and "scratching lucky strike".

Stepping into the store, under the football-shaped dome light, the spacious and bright store is full of sports elements, and the large-scale display cabinets with instant billing occupy the C position in the store —— Long Xing Universiade, red envelopes come and let good things happen, and Chinese dragon attract many tourists to come around. In the process of introducing the way of buying lottery tickets and serving tourists, the staff also did not forget to publicize the responsible lottery tickets, and the concept of public welfare lottery tickets was subtly spread in the lottery buying experience again and again.

Catch the heat and meet the sense of trendy ceremony

"After joining the sports lottery family for more than ten years, my husband and I are both old owners of sports lottery, but the situation in the lottery market has been changing." When talking about the fate with sports lottery, Rao Fen, the agent, was quite emotional. "In recent years, sports lottery is becoming more and more popular, and we also want to try it in scenic spots."

Rao Fen, while sorting out the sports lottery tickets in the counter, said: "It is a great honor to open a special sports lottery shop in the scenic spot during the tourist season to meet the needs of the public to buy lottery tickets and do public welfare at will."

With the support of Jiangxi Sports Lottery, this special sports lottery shop not only highlights the lottery ticket, but also "fills up" the lucky value, accurately hitting the "sense of ceremony" that young people love. Many couples come to visit Wunvzhou Scenic Area to wear rings and scrape off the top scratch coating hand in hand, and many lottery buyers like to choose birthday numbers, lucky numbers and so on … This is the young people’s pursuit of "sense of life ceremony" and carries their hopes for a better life.

Pour out public welfare feelings with quality service

The lights are on, and night falls. In-store TV screens broadcast the recent football matches in turn, and tourists invariably come to the sports lottery shop to relax and wait for the evening performance of "Playing Iron Flower" in Wunvzhou. Sitting around the table of the manager of Sports Lottery, sharing sports hobbies and experiences with friends around me from time to time, the waiting time is no longer long, and the journey is even luckier because of the company of Sports Lottery. Rao Fen prepared hot water for lottery buyers and carefully answered questions from lottery buyers. It is her unremitting pursuit to have a good environment, excellent service and good experience.

While constantly improving service awareness, Rao Fen and sales staff also strive to be good public welfare propagandists. In the process of serving lottery buyers, they don’t forget to publicize the concept of responsible lottery and explain the knowledge of public welfare areas. "We introduce the public welfare undertakings of sports lottery to customers who enter the store, popularize the knowledge of the use of public welfare funds, and let them trust sports lottery more."

It is reported that in recent years, Jiangxi Sports Lottery has followed the development trend of multi-format and diversification of sports lottery and actively explored a new development model of "Sports Lottery+". At present, there are 375 sports lottery+stores in Jiangxi, including 191 theme specialty stores, 108 other empowerment stores, 43 convenience service stores, 27 public welfare volunteer stores and 6 sports service stores. These "Sports Lottery+"windows show the brand image of Sports Lottery as "public welfare, health, joy and enterprising", which gives the public a new understanding of the brand image of Sports Lottery and provides inexhaustible motive force for promoting the high-quality development of sports lottery in China. (From February 2nd, China Sports Daily, 05 edition)

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

Original title: How does love affect our lives?

Love is one of the most beautiful emotions in life, which has a far-reaching impact on our lives.

First of all, love can bring happiness and happiness. When we fall in love, our brains release chemicals such as dopamine, which makes us feel happy and happy. These chemicals can make us feel more relaxed and happy, so that we are full of enthusiasm and vitality for life. Secondly, love can also bring growth and change. When we fall in love with someone, we will work hard to better meet each other’s expectations, so as to promote our continuous progress and growth. At the same time, we will be inspired and influenced by each other’s advantages, so as to change our own shortcomings and deficiencies. Finally, love can also bring pain and trouble. When we lose love, we will feel heartache and loss, and even lose confidence and hope in life. In addition, love will also make us face various challenges and difficulties, such as communication, trust, mutual support and so on.

Love is a double-edged sword, with both good side and painful side. Let’s learn to face the challenges and difficulties in love while enjoying the happiness and happiness brought by love.

Editor in charge:

Original title: 162 goddesses are waiting for you to enjoy the sexiest beauty in the world.

& & Title &&The sexiest beauty in the world! 162 goddesses are waiting for you to enjoy. In this article, we will take you to enjoy a visual feast and enjoy 162 most attractive women from all over the world. Their beautiful styles vary from sweet and lovely girls to mature and attractive goddesses. Let’s explore the feast of the sexiest beauty in the world and find your favorite!

The strongest AI beauty artifact on the surface, Xiaobai can also get started immediately, free for a limited time, click on the experience →

Editor in charge:

On the second day of New Year’s Day holiday, the province’s cultural and tourism markets are abundant, and residents’ enthusiasm for traveling is high. According to the modeling analysis of mobile phone signaling big data, the province received 8,466,300 tourists, including 1,446,800 tourists from outside the province, accounting for 17.09%. The analysis of UnionPay big data modeling shows that the per capita spending of tourists in the province is 1179.49 yuan. The 385 accommodation units included in the statistical monitoring received 62,700 tourists, up 46.75% year-on-year, and realized an operating income of 26,511,300 yuan, up 54.27% year-on-year. The room occupancy rate of the accommodation units included in the monitoring was 80.06%.

　　One international student with three opposite sex study partners? The "Buddy" project of Chinese and foreign students in Shandong University has caused controversy.

　　It is questioned that in 2018, Shandong University’s "study partner" program was upgraded to one international student with three on-campus students, and the participating students in the school were mainly girls.

　　On July 11th, the staff of the Propaganda Department of Shandong University Party Committee replied to The Paper that they were studying the matter.

　　On the afternoon of 11th, a teacher from graduate department of Shandong University told The Paper that the "Learning Companion" program was first implemented in 2016, and it was generally welcomed by students after implementation. "Students registered actively and gave better feedback". Regarding the questioning of online public opinion, the teacher said that it was a malicious misinterpretation.

　　Controversial "Learning Companion" Project

　　Shandong University’s "Learning Companion" project, which was exposed by netizens in Weibo on July 6th, caused controversy.

　　According to the blog post, an international student in Shandong University has three study partners. From one-to-one pairing in 2017, each international student in 2018 has three healthy study partners, forming a three-person study partner group, and the unsuccessful study partners are included in the study partner database.

　　The registration form of the student partner and the regulations on the management of the student partner do not evade the problem of the opposite sex student partner. In the application form, the gender of the study partner is particularly emphasized, and "making foreign friends of the opposite sex" is listed as one of the options, and it is marked in red at the head: "Please fill in the details as carefully as possible so as to match your favorite study partner".

　　Some netizens commented in the Weibo, "I really don’t understand, what is the intention of introducing those little girls who are not familiar with personnel or even have never talked about love to foreign male students as study companions?"

　　The Paper noted that an online document "Description of Shandong University on Holding Chinese and Foreign Students’ Learning Companion Activities" stated that it was legal and proper for Shandong University to hold Chinese and foreign "Learning Companion Activities". The "study partner" activity for Chinese and foreign students is an activity held to promote the study of Chinese and foreign students. Chinese and foreign students are study partners, and all of them are free to register, not to find study partners for international students alone.

　　On the morning of July 11th, The Paper asked the International Affairs Department of Shandong University for verification on this document. A staff member of the International Affairs Department told The Paper that the school had noticed the relevant public opinion and needed to contact the Propaganda Department for details.

　　The "Learning Partner" project was implemented in 2016.

　　The Paper found that the "study partner" program for international students in Shandong University was implemented in 2016.

　　In October 2016, the International Affairs Department of Shandong University published the Interim Provisions on the Management of the Student Companion Program of Shandong University (hereinafter referred to as the Provisions), which indicated that the Student Companion Program was an activity to increase the understanding and exchange between China students and international students and promote the internationalization of Shandong University students.

　　According to the requirements of the Regulations, the group participating in the "Learning Partner Program" is open to students who are officially registered in the whole school, and undergraduates, master students and doctoral students can participate. Students can participate in the "study partner program" for a maximum of one year, and can submit a written application to continue to participate after the expiration of the validity period.

　　In addition, the "Regulations" indicate that if you go out with your school partners, you must report to the relevant person in charge for approval. If you go out for more than one day, you must apply in writing and get approval before implementation.

　　On October 29th, 2016, a notice about recruiting foreign students as "study companions" was publicly released at the official website of the Graduate Association of Shandong University. The notice showed that students of study companions must have "a high level of English or Japanese, Korean, Russian and other foreign languages".

　　The Paper saw in an application form of Shandong University’s exchange students "study partner" downloaded from his official website that students who signed up should fill in the basic information such as name, gender and nationality, as well as dietary taboos, hobbies and specialties, and students with study partners can freely fill in the "gender of their desired study partner".

　　After the announcement of recruiting international students as "study partners", The Paper inquired in official website of Shandong University and found that Qilu Hospital College of Shandong University published the first batch of "college" matching results and the notice of the first meeting of "study partners" activities in official website on December 1, 2016. Official website announced that the activity received a total of 360 application information from 28 colleges of Shandong University, and 122 pairs of friendly "study partners" were successfully selected among 122 international students and 238 China students who registered.

　　Official website of Qilu Medical College issued the Notice on Announcing the Group Results of 2018 Students’ Partners and the First Meeting Party of Students’ Partners’ Activities. As of November 15th, 2018, the activities received a total of 270 registration information. Among the registered international students and China students, 141 China students and 47 international students have been successfully selected to form 47 friendly "study partner" groups.

　　山大师生谈“学伴”：总体评价较好，增强友好交流

　　针对质疑声，曾担任2016年山东大学“学伴”招募计划的负责人7月11日告诉澎湃新闻，“一对一”、“一对三”系网友恶意曲解。他介绍，山东大学“学伴”计划成立之初，目的在于促进中外学生之间的交流，学生之间系自愿报名参加，“不存在一个留学生跟三名女生”配比。

　　他说，“学伴”计划施行后，受到学生的欢迎，“报名积极，学生反馈也比较好。”

　　针对网友提出的“拉皮条”等侮辱性词汇，他表示，近几天也陆续收到校友的反馈。7月11日下午，他已经联系国际事务部咨询此事的进展，他从国际事务部得知，目前学校正在商量此事，会给出一个合理的解释。

　　同日，山东大学党委宣传部一名工作人员回复澎湃新闻称，正在研究此事。

　　曾参与过2017年“学伴”计划的山东大学管理学院学生小媛（化名）说，“学伴”项目主要面向中心校区和附近几个校区的同学。参与的同学在各个学院都有分布，男女比例也较为正常，网传的情况并不属实。

　　She said that the "study partner" project includes a get-together. She attended the 2017 school reunion. According to her description, there were many students who participated in the party that night. Everyone came from all corners of the country and the atmosphere was very good. On that night, she met her friends from France, Pakistan, South Korea and other countries.

　　After getting to know each other at the party, students can keep in touch with each other. Usually, students in China will take their study partners with them. Most of the activities are to visit famous scenic spots in Jinan together, or to have dinner, drink coffee and play werewolf killing around the school.

　　Xiaoyuan said that more students still maintain online communication to help international students answer questions in campus life. "After all, everyone’s cultural backgrounds are completely different, and the probability of becoming international friends immediately is still quite low."

　　A 2016 boy from Shandong University said that study companions are a normal learning exchange program, which has been going on for several years.

　　The question about the internet changed from "one-on-one" to "one-on-three". The boy explained that the ratio of male to female in Shanda was originally a little more than that of female students, while the number of international students was generally a little more than that of male students. In addition, female students were generally more active than male students in participating in campus activities, so there was a situation of "three companions and one" mentioned in the news.

　　The boy said that the "study partner program" requires study partners to do tasks together, such as reading books and watching movies together.

　　Zhongxin. com, Fuzhou, December 19 (Ye Qiuyun) "Lifelong education is related to the old and the young. It is more meaningful for compatriots on both sides of the strait who live in Jianhua community to promote the construction of a cross-strait integrated lifelong education model demonstration community." On the 19th, Chen Xiurong, honorary president of Fuzhou Taiwanese Investment Enterprise Association and chairman of Fuzhou Xianshi Enterprise Co., Ltd., said in Fuzhou.

　　On the same day, a cross-strait community celebration was held in Jianhua Community, Gulou District, Fuzhou City, Fujian Province. On the stage, performers from both sides of the strait gave wonderful performances; Under the stage, the old "birthday stars" applauded constantly.

　　In recent years, with the deepening of social aging in China, the demand for aging education and lifelong education has increased rapidly. In September, 2017, Fujian Provincial Department of Education established Fujian Lifelong Education Service Center based on Fujian Open University, and carried out lifelong education research, management and service for the whole province of Fujian.

　　"We found that the elderly have a strong willingness to accept new things, and their enthusiasm for learning is also very high." Chen Cheng, the teaching affairs department of Fujian Lifelong Education Service Center, said that from February to November, 2023, the project of "Helping the Elderly into Communities with Wisdom" had entered 31 communities in Fuzhou, delivered 108 classes and served more than 3,000 elderly students offline.

　　Cross-strait lifelong education exchanges and cooperation began with adult education, and now it has extended to continuing education, lifelong education, learning city, community education, education for the elderly (old age, old age) and so on. At present, the sub-district office of the Ministry of Water Affairs, Jianhua Community and Fujian Lifelong Education Center are jointly building a cross-strait integrated lifelong education model.

　　"In the future, we will send seven teachers from Taiwan Province to teach in Jianhua Community, including handicrafts, psychological counseling, family education, guzheng and pipa." Tan Jiaming, director of the Cross-Strait Youth Research Center of the Committee for the Care of the Next Generation in Pingtan Comprehensive Experimental Zone, one of the organizers of the event, said.

　　At present, the cross-strait integration lifelong education center is under construction. As the head of the Preparatory Committee of the Cross-Strait Integration Lifelong Education Center, Yu Jianfeng said that under the guidance of Fujian Lifelong Education Service Center, in the first three months, they had carried out normalized cross-strait integration style training and exchange in Jianhua Community, and students from both sides of the strait studied calligraphy, Ba Duan Jin, yoga and other courses together. "Today’s activity is just one of the links. It has organized cross-strait community residents to celebrate their birthdays together, bringing closer ties between the neighbors on both sides of the strait."

　　Chen Xiurong also believes that sending young people from Taiwan Province to the community can make cross-strait integration more active, closer to people’s daily life, and more acceptable to compatriots on both sides of the strait for cross-strait exchanges and integration. (End)