Highlights of the activities in the same period, a unique summit of catering marketing power
Beijing, Oct. 14 (Xinhua)-On September 23-24, the 3rd China Catering Marketing Summit was held in Beijing International Trade Hotel. The summit was jointly sponsored by the World Federation of Chinese Cuisine Industry, Yangguang.com and Hongcan.com, and hosted by Hongcan Brand Research Institute and Yangguang.com Catering Channel. Weimeng Smart Catering, Focus Media, Knock Knock Laike and Chuanwazi Food provided strategic support.
During the two-day "The Third China Catering Marketing Power Summit", more than 30 distinguished guests, including founders of well-known catering enterprises, investors, mentors in the marketing field and catering game breakers, shared their valuable experience in marketing, branding and business changes with the 1000+ catering practitioners and related persons present, and discussed in depth the changes and future trends that the catering market is facing.
(Photo courtesy of the enterprise, issued by Yangguang. com)
At the same time, the summit also held the launching ceremony of "Red Food Carving", the press conference of the second China Catering Brand Festival and the launching ceremony of the Good Food Future-China Catering Project Competition.
The following are the highlights of the same period:
Launching ceremony of "Red Food Carving" for catering professionals.
Hongdong Food Carving will take Tik Tok as the breakthrough point, fully integrate the catering industry resources and external cooperation talent matrix of Hongdong.com, continue to adhere to the original intention of Hongdong.com to speak for the catering industry and serve the catering people, focus on creating an all-media talent matrix and content resource library on the vertical content of catering specialty, and link the brand customer resources in the catering industry chain in the form of strategic cooperation and incubation contract signing, so as to establish an influential talent organization to meet the marketing and publicity needs of the catering industry.
(Photo courtesy of the enterprise, issued by Yangguang. com)
(Photo courtesy of the enterprise, issued by Yangguang. com)
(Photo courtesy of the enterprise, issued by Yangguang. com)
Press Conference of the 2nd China Catering Brand Festival
In 2020, "The First China Catering Brand Festival" created a special festival for the catering industry, which made the upstream and downstream industrial chains, media, capitalists and other forces in the country pay unprecedented attention to the catering track. No matter the high quality of the summit speech at the main venue or the live online food broadcast, it opened new thinking and new horizons for the industry, and brought new links and opportunities to the catering industry.
At the press conference of "The 2nd China Catering Brand Festival", it is understood that it will upgrade and iterate on the basis of the first session, and launch a more heavy series of activities.
(Photo courtesy of the enterprise, issued by Yangguang. com)
(Photo courtesy of the enterprise, issued by Yangguang. com)
Good Future of Catering-Launching Ceremony of China Good Catering Project Competition
Fan Ning, co-founder of Hongcan.com, announced that Hongcan.com and 30,000 Capital will join hands with more than a dozen well-known investment institutions to jointly launch the "Good Food Future-China Food and Beverage Project Competition", and officially launched the online registration channel on the same day.
It is understood that the contest will be registered for one month (September 24-October 24), and the direction of registration and entrepreneurship projects covers catering enterprises, catering industry chain, catering retail and other fields.
(Photo courtesy of the enterprise, issued by Yangguang. com)
In his speech at the conference, Huang He, the founding partner of 30,000 Capital, revealed that during the contest, 30,000 Capital and Hongcan.com, together with many financial and strategic investment institutions such as Netju Capital, Jiahua Capital and Tencent Investment, will jointly launch the first 72-hour catering entrepreneurial marathon with the innovation of "workshop+guest input", such as industrial giants such as Tasty, New Hope, Haidilao and log cabin barbecue, as well as expert tutors such as Ma Songshen.
(Photo courtesy of the enterprise, issued by Yangguang. com)
Fan Ning, co-founder of Hongcan. com, said that the "Good Future of Catering-Good Catering Project Competition" launched this time will focus on the catering field, tap innovative good projects, find innovative enterprises and founders with the most growth value in the catering and food field, and empower the rapid growth of innovative catering projects.
(Photo courtesy of the enterprise, issued by Yangguang. com)