Financial institutions pay close attention to "electric fraud" and stop losses in time to warm people’s hearts.

Zhongxin. com Shanxi News, January 10th Recently, China Bank Yuncheng Ruicheng Sub-branch received a special customer, Ms. Liu. In the process of handling business, Ms. Liu told the lobby manager that she had received a phone call from "customer service of a certain platform", saying that she had launched the service of "e-commerce live member of a certain platform". If she did not cancel the service, she would be charged 500 yuan every month for 12 consecutive months, totaling 6,000 yuan. Ms. Liu asked to cancel this service, and the other party guided her to download a new APP. After the download was completed, the other party instructed her to open credit cards, debit cards, etc. through this software, and asked the customer to transfer money to the designated bank account. At the same time, Ms. Liu also received a strange phone call from abroad. After analysis and judgment, the lobby manager helped Ms. Liu print out the recent bank card transaction flow and found that there was indeed a sum of money transferred to a strange account.
In order to reduce Ms. Liu’s economic loss, the lobby manager immediately chose to call the police and explained to the police the story of Ms. Liu’s fraud. At the same time, Ms. Liu was guided to handle the daily bank card limit business, and told that Ms. Liu must go to the relevant bank to handle credit card cancellation and other businesses to ensure the safety of her own funds. Finally, the customer thanked the lobby manager after finishing the business.
At present, telecom fraud and fraud are increasingly rampant. As the protector of customers’ property, Bank of China Yuncheng Branch will continue to devote itself to enhancing citizens’ awareness of anti-telecom network fraud through extensive publicity and in-depth education, and at the same time actively take measures to protect customers’ funds and information security, become customers’ financial partners, ensure their financial interests are fully protected, and protect their wealth and dreams! (End)
Reporting/feedback

The weather is new to the future! Various places have launched colorful New Year’s Eve activities to welcome New Year’s Day.

CCTV News: On the first day of the New Year holiday, colorful lanterns and folk performances in many places will fill the atmosphere of welcoming the New Year. Citizens and tourists enjoy lanterns and special food in the garden and enjoy a relaxing holiday.

Nanchang, Jiangxi: New Year’s atmosphere of picking new year’s goods and hanging lanterns

Near the New Year, the festive atmosphere in Nanchang, Jiangxi Province is strong, and the red lanterns decorate the neighborhood. In the new year’s goods market next to Wanshou Palace, calendars, window grilles, Chinese knots and other new year’s goods have been put on the shelves, filled with festive atmosphere everywhere, attracting many citizens to come and buy.

Citizen Yuan Wei: The new year has a new atmosphere, just having time to buy new year’s goods with my sisters, such as desk calendars and window grilles, to dress up the family and add a festive atmosphere to the family.

Shaoxing, Zhejiang: The temple fair is lively and has rich folk activities.

Buy new year’s goods and visit temple fairs. At the site of the first Shanyin traditional temple fair in Shaoxing, Zhejiang Province, the people in Fuheng Street, with a total length of more than 300 meters, were surging, and various booths were dizzying. There are more than 50 kinds of Shaoxing specialty foods, non-legacy products, etc., as well as a variety of Shaoxing local folk cultural activities.

Tourist Wu Lulu: It’s my first time to travel to Shaoxing, and I experienced the taste of old Shaoxing, which was very interesting.

Nanchong, Sichuan: Bright lights along Jialing River welcome the New Year.

On the banks of Jialing River in Nanchong, Sichuan, the Shangzhongba Bridge and landmark buildings are lit by bright lights, creating a strong festive atmosphere to welcome the arrival of 2024.

Hohhot, Inner Mongolia: The urban landscape is full of brilliance.

Various lanterns are also hung in the streets and alleys of Hohhot, Inner Mongolia. The city under the night is colorful, and the main streets, squares and traffic nodes in the city have set up different lighting landscapes.

Wang Zhandong, squadron leader of the Mobile Squadron of Huimin District Urban Management Bureau, Hohhot City, Inner Mongolia: In Tongdao Street, we mainly use red and yellow lotus leaf lights and flexible light strips, which mainly reflects the theme of "lights for thousands of families".

Xiangyang, Hubei Province: Walking through the ancient streets and feeling the characteristic folk culture.

Visit ancient streets and enjoy folk customs. On the morning of the 30th, Guanjiaxiang Cultural Leisure Street in Xiangyang, Hubei officially opened. The Millennium Old Street is located in the ancient city wall of Xiangyang, and it reappears the fireworks of the city after repair. The block covers different types of formats, such as the display of intangible cultural heritage with local characteristics, cultural and creative shopping, the exhibition of special agricultural products, homestay hotels, etc. The lingering charm of ancient style is integrated with modern commerce, allowing citizens and tourists to truly enter history and feel folk customs.

Citizen Huang Jun: In 2024, with the carp lamp behind us, I wish our life prosperous, carp yue longmen.

Editor: Jassamyn Liu Editor: Liu Liang

Reporting/feedback

China-Central and Eastern European SMEs’ Video Information Exchange and Fair Held in Beijing

  Cctv news(Reporter Li Yinan) On June 16th, China with the theme of "Smooth information exchange and activating enterprise cooperation" — The video information exchange and fair for SMEs in Central and Eastern Europe to resume their work and production were held at the main venue in Beijing and Cangzhou Branch. China was officially launched at the meeting — An online service platform for SMEs in Central and Eastern Europe, and a list of information and activities of SMEs from China and Central and Eastern European countries.

Speech by lu shan, Deputy Director of the European Department of the Ministry of Foreign Affairs

Speech by lu shan, Deputy Director of the European Department of the Ministry of Foreign Affairs

  Lu shan, deputy director of the European Department of the Ministry of Foreign Affairs, said in his speech that with the improvement of epidemic situation in various countries, both China and Central and Eastern European countries are facing new challenges in restoring their economies and ensuring people’s livelihood, and accelerating the resumption of work and production and restoring economic and social order has become the common goal of all governments. For China and Central and Eastern European countries, small and medium-sized enterprises are not only an important source for countries to maintain economic vitality, but also a "main force" to absorb employment, shouldering the livelihood needs of thousands of families in Qian Qian. Since the outbreak of the epidemic, the China Municipal Government has actively taken measures to provide strong support for boosting the development momentum of small and medium-sized enterprises in China from the aspects of expanding total demand and increasing financial support to market players. At the same time, China is also willing to strengthen information exchange with Central and Eastern European countries, build more platforms for SMEs of both sides to resume work and cooperation, and minimize the impact of the epidemic on the development of SMEs in various countries. Lu shan expressed the hope that all parties will focus on strengthening cooperation in resuming work and production, cultivating new growth momentum, making good use of platforms and expanding cooperation, and actively set up a "fast track" for business people from relevant countries to resume work and production in China.

Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech by video.

Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech by video.

  Mario Antuoni, State Secretary of the Croatian Ministry of Economic Affairs, delivered a speech on the cooperation between the two sides. He said that the economy of small and medium-sized enterprises in Croatia is under great pressure due to the epidemic situation, and the cooperation platform between 17 countries in Central and Eastern Europe and China can play an important role, and achieve mutual benefit and win-win through complementary advantages. He believes that this exchange and dialogue is an important manifestation of cooperation and exchanges between the two sides, and hopes to further strengthen China — The economic cooperation of small and medium-sized enterprises in Central and Eastern European countries ensures that small and medium-sized enterprises can rely on stable economic policies and a strong business environment to alleviate the economic pressure caused by the epidemic.

On-site check-in of the participating guests

On-site check-in of the participating guests

  The meeting was hosted by China — Secretariat for Cooperation of Central and Eastern European Countries, China — Sponsored by the Cooperation and Coordination Mechanism for SMEs in Central and Eastern European Countries (led by Croatia), SME Development Promotion Center of Ministry of Industry and Information Technology, Cangzhou Municipal People’s Government, China — Organized by the Central and Eastern Europe (Cangzhou) SME Cooperation Zone, a total of 157 SMEs from China and 135 SMEs and institutions from Central and Eastern Europe participated in the online meeting, and conducted economic and trade negotiations in accordance with the four sections of "Industry, Industrial Manufacturing", "Trade and Investment, Agriculture", "Tourism, People-to-People Exchange" and "Health Care", and signed 29 memorandums of cooperation and reached 19 cooperation intentions.

This opens the classification of domestic waste, which is creative+++!

Paint the wonderful world of garbage sorting with brushes, make beautiful and practical creative objects with garbage, and design auxiliary applications of garbage sorting with technical software …

In order to stimulate the enthusiasm of the general public to participate in garbage sorting, we will continue to guide the public to establish the awareness of saving resources and turning waste into treasure, and create a strong social atmosphere for garbage sorting. Recently, Chengdu qingbaijiang district Classification Office (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau) organized the collection of creative works for domestic waste classification.

Since the launch of the activity, the citizens have actively participated in making creative works of domestic waste classification. Through all kinds of orderly publicity and collection, the activity successfully gathered more than 230 creative works from all walks of life, including more than 180 garbage classified pictures, more than 40 handmade works and 2 software works.

Let’s enjoy some excellent works together ~

Healthy and low-carbon I go first

Garbage classification, national action

Garbage classification starts with me

Master of Recyclable Resources-Little Music Color

Chengdu qingbaijiang district Classification Office (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau) will continue to enhance the participation of citizens in the classification of domestic waste, so that the concept of green and low-carbon environmental protection will be more deeply rooted in the hearts of the people and build a green home together. (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau)

9 am! AFC executives announced major news: Congratulations to China Football! The fans cheered in unison

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Title: Rekindle the Blood: The Road to the Revitalization of China Football and the Asian Charm of Badminton When the hope of China Football is far away in the international arena, a sudden news is like a dawn, which breaks the dawn and illuminates the hope of China Football Revitalization. This is not only an exciting news, but also a confirmation of the deep belief of hundreds of millions of China fans. Let’s open a new chapter in China football and Asian badminton, which is a story about perseverance and continuous progress.

1. China Football: Preface to Challenge, Reform and Revitalization In the history of China football, we witnessed many tragic scenes. Our players wore battle shirts and sweated, and countless setbacks failed to break their progress. But this time, the meeting between AFC President Salman and China Football Association President Song Kai was like a long-lost rain after a drought, which injected vitality into China football.

President Salman’s full support is not an empty slogan, it indicates the recognition and expectation of China’s football reform in international football. This is not only an opportunity, but also an important task, a commitment to history and to hundreds of millions of China fans.

Second, the expectation of fans and the cultural connotation of China football. The spirit of China football is far more than a 90-minute game. It is related to a culture, a kind of perseverance and unity and cooperation deeply rooted in the bone marrow of the Chinese nation. Our fans expect not only the victory of the game, but also the embodiment and inheritance of this spirit.

Third, the witness of history: China’s tenacious spirit. Every struggle in adversity and every competition is the best interpretation of China’s football spirit. This spirit is our precious wealth. It tells us that no matter how powerful our opponent is, we will never give up.

Fourth, unite as one: the unchangeable principle of China football. Within the China football team, unite as one is an eternal theme. This unity can help us overcome difficulties in international competitions and create miracles in domestic leagues.

5. Enterprising mentality: The transformation and breakthrough of China football. From the introduction of coaches to the training of players, China football has been constantly trying and reforming. This enterprising mentality is our best weapon in the face of international competition.

6. Badminton in the Asian Games: A venue for displaying Asian charm. Let’s take a look at badminton events in the Asian Games. This is not only a sports competition, it is an exchange of cultures and skills of Asian countries, and it is also a concentrated display of badminton charm.

Vii. The Beauty of Competition: A Review of Badminton Events in the Last Asian Games. In the badminton events in the last Asian Games, the outstanding performance of players from various countries showed the world the level of Asian badminton. Every swing, every leap tells the dream and sweat of Asian badminton players.

Badminton in China: The embodiment of honor and team spirit. Every minute and second of the China team on the court is telling honor and responsibility. Our athletes make friends with the ball and promote peace with the game, which embodies the team spirit and the principle of friendship first in badminton.

Cultural exchange of badminton events in the Asian Games The Asian Games is not only a sports feast, but also a bridge of culture and friendship. In badminton competitions, we saw mutual respect and learning in different cultural backgrounds.

X. Looking to the Future: A New Journey of Asian Badminton With the continuous development of Asian badminton, we look forward to seeing more Asian faces on the international stage in the future, and we also hope that this sport will continue to spread its unique charm.

From China football to Asian badminton, we see not only the fierceness and beauty of sports, but also the depth and breadth of culture behind sports. Let’s hope that in the future, China football and Asian badminton will shine on the international stage, bringing more excitement and encouragement to sports fans all over the world.

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Female friends do 5 things well in their daily lives, and breast cancer will see you around!

Do 5 things well, see you around for breast cancer.

Hu Youting, Department of Nail and Breast Surgery, Wuhan First Hospital.

Do these five things well, and breast cancer will see you around. Hello, everyone, I’m Dr. Hu from the Department of Nail and Breast Medicine of Wuhan First Hospital. Everyone is afraid of breast cancer, but breast cancer is also afraid of you doing these five things.

First, I am afraid that you will exercise. Walking, jogging, Tai Ji Chuan, Baduanjin and aerobic exercise can keep fit, maintain health, keep weight, improve immunity and prevent breast cancer.

Second, I am afraid that you will quit smoking and drinking. Smoking and drinking significantly increase the risk of cancer. It’s never too late to quit smoking and drinking, starting with you and me.

Third, I am afraid that you will go to bed early. Go to bed before 10 o’clock at night, and it is better to take a nap every day.

Fourth, I am afraid of your light diet.

Fifth, I am afraid that you are in a good mood every day.

Have you achieved all the above five points? Accompany you all the way, like, pay attention, comment and collect.

Feminism, do you have to "force" women to become queens?

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course,There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

What is culture? How to explain culture?

What is culture?

If culture talks about appearances, it is: everything that is different from nature in human social life is culture. As long as it is not natural, it is created by people, and it is all culture, but this is only the appearance.

The core of culture: it is the common way of thinking and values formed by this nation that has lived for a long time in a special natural environment and a unique mode of production and lifestyle. This is culture. Specific environment, specific period. Then a group of people generated this value. For example, if he lives on the plateau, or the natural environment on this plain is different from that on the prairie, and his way of life and production are different, then his way of thinking and values are different. This way of thinking and values, he is not a person, he is the common lifestyle and values of this nation or this country, and this is culture.

We in China pay attention to family and everything. We have talked about it for more than 2,000 years. Now the common people also recognize it. It is this value that China people recognize. Therefore, culture is a unique value of a farming nation.

The most basic bond of farming people’s survival is blood, but the basic unit of survival is family, so from this perspective, this family and everything is the unique culture of our Chinese nation. Not in other countries, because their lifestyles and production methods are different, he will change. For example, in Hanshu, especially in Biography of Xiongnu, there is a dialogue between Han Division and Xiongnu, which is called Khan’s dialogue between them. This is called two different cultures, which are actually right from their respective perspectives, but because of their different lifestyles and production methods, I think you are wrong, and you think I am wrong. So what is right and what is wrong? What is suitable for our survival is called right.

# Culture # # Xiongnu #

Is the beauty and skin care rolled up like this? These China ingredients are really amazing.

# Headline Creation Challenge #

China good ingredients, cured my skin care internal friction.

If you are a beauty lover or a skincare expert, you must have studied the popular "ingredients".

Are beauty and skin care ingredients safe? Is it effective? Is it suitable for your skin? Can products with the same ingredients be "leveled"? These are also topics of concern to everyone.

In fact, more and more people have become interest-oriented and research-oriented consumer groups, changing from "identifying brands" to "identifying ingredients".

A huge amount of statistical data shows that from the first quarter of 2021 to the second quarter of 2022, the number of short videos of beauty and the number of searches for beauty content in Tik Tok continued to rise. Content such as "ingredient upgrade", "efficacy skin care", "compound ingredients" and "pure beauty" have all increased in different proportions.

In order to promote the development of domestic brands and local beauty and skin care ingredients, so that domestic brands can have a reliable technical core and style construction, Bazaar Fashion and ByteDance Marketing Service Brand Huge Engine launched the second season project of "Great China Ingredients".

In the last season, Bazaar and Huge Engine joined forces with six domestic brands and thousands of talented people Tik Tok to plant grass. The second season’s "Great China Composition" will bring the public a deeper understanding of the hard work behind the composition.

In the second season, we will gain insight into the market trend with the 2022 Beauty White Paper with a huge number of engines, with many platform leaders such as Zhu Zixiao, Cui Jianan, Zhu Xiaohan and Rika_ Huahua as the endorsements of China, and communicate with the public through interactive challenges, e-commerce live broadcasts and other multidimensional activities to help the public see more great China brands.

What exactly is the great China component? Let’s follow the people to find out.

Peer Zhu

Functional skin care ingredients can solve skin problems. When a domestic brand can create an exclusive "core ingredient", this brand can really make China skin care to a higher level in the world.

Cui jianan

If our brand can absorb the essence from the traditional skin care culture and combine modern scientific research technology to meet the needs of segmented consumers and provide good products that everyone really needs, it will be great.

Zhu xiaohan

Despite the fierce competition in the beauty industry, there are still domestic brands that insist on pursuing the details of ingredient research and development and constantly innovate and upgrade in the field of skin care. Their ingredients are excellent, safe and reliable, and their prices are close to the people. They have explained what is the "great China ingredient" with practical actions.

Rika_ huahua

A title with "great China ingredients" must be able to understand and study the needs of local people, research and develop ingredients and technologies, and then constantly research, upgrade and interact, and can accept and be willing to accept the public feedback after the innovation. This is the attitude that brands should maintain in making products.

In the past, people’s understanding of ingredients mostly came from advertisements of international brands and endorsements of foreign raw materials companies.

Now, the rising domestic products are driving the development of China’s characteristic ingredients in their own way.

PMPM

China scientific research system innovation × raw material and formula technology innovation.

Explore and draw inspiration from global raw materials, transform China’s cutting-edge scientific research achievements, and drive technological innovation of raw materials and formulas with China’s scientific research innovation.

mentionPMPMMany people will think of exploring the Piedmont forest white truffle series. This series contains two core components: PMPM and Ashland, a global TOP10 raw material supplier, jointly developed.TruDiamond? white truffle precise positioning extract, can promote skin metabolism; Co-developed with Cosmetic Innovation Center of Jiangnan University.EquilYeast? yeast lysate extractIt can effectively resist sugar and suppress black. The research and development of the two exclusive ingredients is PMPM.Raw material innovationA solid step forward.

In 2022,PMPMWelcome three authoritative scientists in the industry with more than 70 years of scientific research experience.The scientific research system has been comprehensively upgraded., driveProduct innovation. PMPM focuses on the pain points of essence products and adopts water-oil dual-phase formula to innovate."Supramolecular self-osmosis technology"Control the separation speed of water and oil, and form a stable water-in-oil (micro-water droplets) state by shaking the product, so that the product can reachBetter penetrationandStronger efficacy.

Eventually bornPMPM white truffle oil essenceIt is an innovative creation based on the needs of consumers in China, which is deeply reflected."Multi-dimensional efficacy", "streamlining skin care" and "nourishing skin with oil"Three major trends, while at the same timeMeet the needs of various skin types.

Doing difficult and correct things is a brave exploration and breakthrough innovation of China’s original skin care brand.

Lifelong research

Quantitative efficacy nursing scheme × accurate repair sensitivity

Divide sensitive types into different categories, and research products for different sensitive types to achieve precise repair.

There is no best product, only the product that suits you best. The lifelong research on skin problems holds that sensitivity is a complex skin problem with multiple mechanisms and manifestations, and different users have different mechanisms of sensitivity. To this end, the lifelong research has developed a problem skin test to help users care more scientifically and rationally. Users can learn about their skin condition from here, find a suitable solution to their skin problems, and then choose targeted products.

Among them, designed forOil sensitive muscleDevelopedFive rings essence 2.0, but also achieved a leap forward. It is also a popular ingredient olive leaf extract, and the five-ring essence 2.0 is based onSupramolecular oliveInstead of the traditional olive leaf extract, the original reddish soothing raw material group was upgraded to saffron and citrus fruit extract.Bilishu plusThe addition concentration is further improved. However, the overall concept of the product remains unchanged: the five links are coordinated, and the problem oil-sensitive muscles are carried out at the same time.Root cause improvement. No matter whether it is ingredient upgrading or synergistic compounding, the lifelong research never goes with the flow and constantly explores more possibilities of innovation.

In addition, the lifelong research also takes into account the problem of dry and sensitive skin, and creates a brand-new five-ring oil, which focuses on barrier repair and moisturizing and anti-wrinkle, so that sensitive skin in different States can achieve a more comprehensive repair with five rings.

Go straight to the root of the problem and get it all around.This is the precise repair answer given by China.

Letter from spring

China Original × Three-body Double-position Double-throw VC

Challenge international technical problems and find original solutions across borders.

In 2006, the founder of Chunri Letter, Mr. Bian Qianjin, graduated from Jiangnan University with a major in fine chemical engineering, and began to practice in the skin care industry. After discovering that VC is easy to be oxidized and inactivated, it tries to challenge the internationally recognized technical problem of "VC stability".

The common way to solve the stability of VC in the world is to sacrifice efficacy and choose vitamin C derivatives with poor efficacy. Either sacrifice the price advantage and adopt the high-cost "gouache" separation method. It is necessary to achieve VC stability and high efficiency, but also to make the price affordable to the public. In spring, I wrote to create three major schemes of "water, oil and powder" with three bodies and two warehouses, ensuring thatHigh activity and stability of vitamin C.. This method requires not only the ability of the formulator, but also special VC powder.

The beauty industry could not find a solution, so it went to the medical industry to find it. In cooperation with the global VC supplier (Unacon, China), Chunri wrote to customize micron-sized ultrafine VC powder, and developed the world’s first water-oil powder separation.Three-body and two-bin throwing VC essence. While ensuring the stability and high efficiency of each prototype VC, the refreshing skin feeling and high cost performance also make more people choose the spring letter. The founder of the brand said that he enjoyed it, because the mission of technicians to start a business is to challenge technical problems.

This is China’s element transcending imitation and pursuing originality.

Ou shiman

China Pearl ×SCI International Recognition

Specializing in pearl research for 55 years, self-developed innovative whitening ingredient Zhenbaiyin ?Pro.

There has always been a controversy about the whitening of pearls.

Ou shimanMr. Shen Lao, the founder of the company, has been cultivating pearls since the 1960s. He has always believed that pearl whitening will be recognized. 55 years of pearl research, letOu shimanFrom small pearls, 1437 species were successfully identified.Pearl active polypeptide component. Therefore, pearl whitening is no longer an "ancient" and "false white" component in the "legend".

Ou shimanPublished a paper in the international SCI journal, which verified the extraction from pearls.Zhenbaiyin ?ProMechanism of whitening. The verification method is completely in accordance with internationally recognized standards. The paper proves that: Zhenbaiyin ?ProThe mechanism of action is different from the common whitening component of focused tyrosinase, but it directly acts on the upstream of tyrosinase-endothelin-1, cutting off the melanin signal, thus inhibiting the formation of melanin earlier.

Ou shimanIn order to better improve.Zhenbaiyin ?ProThe purity of raw materials and preserved whitening activity were further purified by vacuum freeze-drying method, which was successfully improved.Zhenbaiyin ?ProComposition purity and raw material utilization rate.

Ou shiman55 years of specialized research on pearls, through four core technologies, self-research and innovation of whitening ingredients.Zhenbaiyin(zhenbaiyin refers to pearl extract), which can inhibit tyrosinase activity up to.58.64%2(Data from Osman Pearl Research Institute, based on the experiment of inhibiting tyrosinase activity in vitro by raw materials), upgraded version.Zhenbaiyin ?Pro(Zhenbaiyin ?Pro means: hydrolyzed conchiolin), and the source can be suppressed by black.99.37%3(The data comes from the third-party Boxi Bio "Active substance whitening detection based on ET-1 stimulated melanin model"). Suitable for Chinese skin,Efficient whitening is not irritating.

This is China’s component proving itself by international standards.

On the Significance of "Great China Composition"

Peer Zhu"Great China Ingredients" popularizes the excellent domestic skin care ingredients to more consumers, so that consumers can know their choices more clearly, not blindly buying, and the growing strength of our domestic products. At the same time, it also saves a lot of publicity costs for merchants and brands, so that some high-quality domestic brands can quickly get out of the circle.

Cui Jianan:Paying attention to ingredients is actually the embodiment of rational consumption. A huge number of engines find trends, make wind-makers, brands study good ingredients, content creators publish good content, and try to make the research results of brands interesting so that everyone can be interested and love to watch and use them. I hope we can work together to make our domestic products go steadily and further. Maybe in the future, people all over the world can see the China brand on their dressing tables; China can be found in skin care products all over the world.

Zhu Xiaotong:Domestic products are not only sentimental, cost-effective, but also have many original leading ingredients. I hope more people can understand the core competitiveness of domestic products and the ingredients of China! It is also the "Great China Component" that gives these down-to-earth domestic brands a chance to be recognized and loved by the public, and makes domestic products go global.

Rika_ huahua:The "Great China Component" enables consumers to make rational judgments on products. In fact, it is a good thing that the ingredients are open and popular. After consumers judge and choose domestic brands and really experience the use, they can build a trust in products and brands, so that domestic brands can be further truly passed on from mouth to mouth.

Integrate the rapid development of domestic and foreign resources, tailor-made for Chinese people, go beyond imitation and pursue originality, and prove yourself by international standards … More and more China ingredients are being born. More and more national brands began to invest in the development of exclusive ingredients. Whether it’s customizing to the cutting-edge raw material companies, cooperating with universities, or more actively breaking down the barriers of food, medicine and cosmetics, and taking greater steps by combining the industrial chain advantages of various industries …

Great China brands are no longer substitutes for foreign brands, but are on the road of rising.

The great China ingredients will not be imitators of imported ingredients, but will surely be a key step in the brand building of domestic products.