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　　Source: New Consumer Daily

　　NIO, which has always claimed not to reduce prices, still failed to hold on.

　　Recently, NIO announced that it will untie the lifetime power exchange rights from the vehicle price: the original 4 times a month /6 power exchange given to users is no longer the basic car rights, and the price of all NIO models is also reduced by 30,000 yuan.

　　For consumers, due to the different areas where the NIO power station is located, the electricity and service fees charged will also vary. At the same time, according to the different car habits of the owner, the discounted 30,000 yuan of the lifetime power exchange rights will also reflect different practical values.

　　New Consumer Daily reporters found through interviews that NIO is not the only brand, and other brands of new energy vehicles have also shrunk in their rights to charge and replace electricity. Some industry insiders believe that these changes in strategy are in response to the increasingly fierce competition in the new energy vehicle market.

　　Lifetime free power exchange rights can be "discounted"

　　Does not affect current car owners

　　NIO cars ushered in the first price reduction this year, up to 30,000 yuan. Corresponding to the price reduction, the first owner’s car purchase rights also "depreciated".

　　Li Bin, Founder, Chairperson and CEO of NIO

　　After the news was announced, it triggered a heated discussion. Li Bin, founder, chairperson and CEO of NIO, responded to the adjustment on the NIO community: This adjustment has been discussed internally for a long time, and the opinions and suggestions of some users have been listened to. There are too many aspects to consider, and it is still being deliberated at three o’clock today. Now is the most appropriate time to release, and there must be some thoughtless aspects, and it is impossible to satisfy everyone.

　　Li Bin calculated an account, NIO’s current number of car owners exceeds 330,000, if these owners change cars in the next three years, the price reduction of 30,000 yuan means more than Ten Billion Subsidy.

　　Previously, in order to cultivate users’ power exchange habits, NIO had promoted unlimited free power exchange rights, which were adjusted to 6 free power exchanges per month after August 2021.

　　In April this year, NIO further reduced the rights and interests of the first owner: it involved canceling the free home charging pile, further reducing the number of free power changes to four times, and upgrading the previous NOP + to the official version, with a monthly subscription price of 380 yuan.

　　In June this year, the adjustment directly throws two choices to the owner: to 30,000 yuan car purchase discount, or to enjoy up to 4 times a month of lifelong free electricity exchange, lifetime monthly 8GB free vehicle to everything service, and 10 years of vehicle quality assurance.

　　"If you pay the deposit to buy the new ES6 and ES8 before July 31 this year, you can still enjoy free home charging piles. Before August 1 this year, you can decide whether to choose the 30,000 yuan discount or the’rights upgrade package ‘. Even if you choose the 30,000 yuan discount, NIO will still provide 10 years of unlimited mileage quality assurance for the Sandian system."

　　Liu Yang also added: "For users who have already picked up the car, the first owner’s rights and interests remain unchanged, but they can choose to give up the original free power exchange rights and deduct the purchase price for the new car according to their own needs."

　　NIO used to stick to the bottom line of "no price reduction"

　　But it can’t stop the sales decline

　　NIO founder and president Qin Lihong said at the Shanghai auto show that NIO would not engage in price wars, but pursue one-step pricing. He admitted that NIO’s gross profit margin is not high, and companies with gross profit margins of 30% to 40% may be able to reduce prices appropriately, but NIO will not do so.

　　"No price reduction" used to be one of the two principles Li Bin set for NIO, but the financial data and sales volume made Li Bin’s anxiety palpable.

　　The Q1 financial report of 2023 shows that NIO’s revenue is 10.68 billion yuan, an increase of 7.7% year-on-year., of which the main business revenue of automobile sales is 9.224 billion yuan, a decrease of 0.2% year-on-year.

　　Data show that in the first quarter of this year, NIO deliveries were 31,000 units, an increase of 20.5% year-on-year and a decrease of 22.5% month-on-month. In April this year, NIO new car deliveries were 6,658 units, an increase year-on-year but a decrease of 35.8% month-on-month.

　　Among them, the delivery volume in April and May was only 6,658 and 6,155, less than 7,000 for two consecutive months. In contrast, Li Auto delivered a total of 106,500 new cars from January to May this year, achieving quarterly profit again.

　　In this regard, Li Bin responded positively: "NIO has indeed gone against the tide recently, but it is also expected, because the products are being switched, and the new models ES6 and ES8 have been delivered. The delivery volume will definitely increase gradually. Don’t worry, as for the rumors, don’t pay attention."

　　NIO’s goal for 2023 is to sell 250,000 vehicles and break even in the fourth quarter. So far, the company has delivered 43,900 new vehicles, only 17.6% of the annual task, far from meeting expectations.

　　In order to sell, NIO can only reduce prices in exchange for services.

　　Zhang Yazhi, marketing/Chief Sales Officer at Guangzhou Honda Motor First Sales Co., Ltd., commented: "The price reduction of all NIO models and the separate sale of’lifetime replacement rights’ is a controversial decision, but it is undeniable that due to the large price reduction, it is attractive to those’potential consumers’."

　　Is the NIO owner’s rights upgrade package worth 30,000 yuan?

　　Other brand equities are also shrinking

　　This also raises a question: is it more cost-effective to choose a discount, or is it more cost-effective to choose a "rights upgrade package"?

　　"It all depends on your car habits," Mr. Liu told the New Consumer Daily. "If you use your car more frequently and have a lot of mileage, then the power exchange rights are more suitable for you."

　　NIO staff member Liu Yang explains the issue of electricity replacement charges

　　Meng Wei (a pseudonym), a Beijing-based owner of NIO, told the New Consumer Daily: "I use the car more frequently. I change it about 10 times a month, and I need to pay for it six times a month. It costs about 11,000 yuan a year to change the electricity."

　　According to Meng Wei’s way of using the car, 30,000 yuan can be used for him for about 2.7 years.

　　He added: "The charging method of the NIO power station is based on the difference between the current remaining power and the full power, but I will not change the power every time I run out of power. For example, my ES8 is fully charged at 100 kWh, and when I use only 20 kWh, I need to be charged 80 kWh for electricity and service."

　　New Consumption Daily reporter learned that the NIO power station is located in different areas, and the electricity and service fees charged will also vary. Taking Beijing as an example, the power station in the Shangdian service area in Changping District has an electricity price of 0.73 yuan/kWh and a service fee of 0.53 yuan/kWh; while the power station in Chaoyang District is 1.31 yuan/kWh and a service fee of 0.8 yuan/kWh.

　　According to the calculation, if the battery with a capacity of 100 degrees is exhausted every time, the owner will spend 6,048 yuan and 10,128 yuan per year at the above two charging stations according to the four power changes per month. The time it takes to spend 30,000 yuan is 4.96 years and 2.96 years respectively.

　　The reporter who visited China-Singapore Consumer Daily found that not only NIO, but also the rights and interests of new car users of other brands are shrinking. In fact, in addition to NIO, other new energy vehicle companies are also charging and replacing electricity, more or less shrinking the rights and interests of some owners.

　　XPeng Motors has always insisted that the first owner enjoys a lifetime free charging service, with an annual charging limit of 3,000 kWh. After 2022, the charging limit will be reduced to 1,000 kWh.

　　FAW-Volkswagen has removed the 0 down payment battery rental policy for owners of ID new energy models, and the option rights have also shrunk accordingly.

　　Tesla updated its permissions for Model S/X supercharging service in May. Previously, older Model S/X models enjoyed lifetime free supercharging rights.

　　Only the first owner of the new Model S/X on sale today can enjoy a 3-year free supercharge benefit, and if the old model is replaced with a new model, the lifetime overcharge benefit will be replaced by the 6-year free overcharge benefit for the first owner.

　　Zhang Yazhi told the New Consumer Daily reporter: "From a corporate perspective, the price reduction of all NIO models and the separate sale of’lifetime power exchange rights’ may be to cope with competitive pressure and increase sales and market share. As the competition in the new energy vehicle market becomes increasingly fierce, various companies are adopting different strategies to compete for market share."

1905 movie network news What exactly is an actor’s face? Is it because the character finds it? Or is it because of this face that a character doesn’t exist?

　

In 2018, Cai Mingliang shot a 78-minute film with 14 shots aimed at 13 faces. The faces of these ordinary people were quietly scrutinized by Cai Mingliang’s camera, with wrinkles and pores, telling the plain and dusty past. "Can we just gaze at the most subtle changes in life?" Cai Mingliang said about the film that only shot faces.

Diao Yinan felt the same way about the actor’s face. He wrote a story about a fugitive, about which he also imagined: "Animals at night, like in the jungle on the edge of the city, lurking or attacking at night, or evading hunters."Finally, the face became Hu Ge, and the character was called Zhou Zenong.

one

Before Zhou Zenong, Hu Ge didA handsome guy for over 20 years.When he was a child, he was a member of the Shanghai TV Station Xiaoying Star Art Troupe, and the middle school was the head of the Xuhui District Student Repertory Theatre Troupe. After that, he was admitted to the Shanghai Drama Academy naturally.His senior sister, Wan Qian, who was in the play, remembered when Hu Ge first started school:"When I first met him, he was a young man who was very handsome. He was also one of the most handsome guys in our school."Because he was handsome, Hu Ge got the chance to play Li Xiaoyao, the protagonist of "Legend of Immortals and Swords" in his junior year.

Hu was then classified as one of the earliest beneficiaries of typing among the young actors who startled him with China’s first Xianxia drama– – At that time, there were not many actors suitable for male leads in domestic costume dramas.

During that time, he played a lot of young heroes in ancient costumes who flew around, giggling and carefree. In "Legend of Immortal Sword and Flying Immortal" and "Flying Immortal Outside Heaven", he had similar hairstyles and played similar roles.

Until 2010’s "Myth", when he played the role of a general, he suddenly felt that if there were bangs, the role would not be valid. At Hu Ge’s own initiative, Qin Dynasty general Meng Yi became the first character of Hu Ge to show his whole face in ancient costumes.

A colleague of Hu Ge’s company once recalled this incident to the media:"Since he has already adjusted his mentality, why can’t I adjust my mentality, so I agreed to him."

After "Myth," Hu Ge deliberately avoided his familiar costume idol dramas. He got Chen Cong from "Bitter Coffee," then the Kangba man Tashi Pingtso from "Shangri-La," and then Xie Feifan, the head of the fashion group of "Modern New Humans."

Do everything, but don’t act in costume idol dramas.This was probably Hu Ge’s first attempt to step outside his comfort zone. But his most successful TV drama in those years was the ancient costume idol drama "Xuanyuan Sword" created by the Tang Dynasty.

Transformation sounds like a simple word.9 pinyin letters, 17 strokes. But achieving these two words has never been easy.

At an event, he met fellow actor Yan Ni, who then recommended him to the crew. In Yan Ni’s intuition, Hu Ge would not resist playing a sister-brother relationship with herself.

This time, by chance, Hu Ge found a door to knock again after shrinking back to "Xuanyuan Sword". This play he finally received that he wanted to play, the three satellite TV broadcasts once included the top three ratings at the same time, and the final audience ratings were all brokenOne percent.

And then, yeah.In 2015, "The Pretender", "Langya Bang" and "Good Times" were broadcast in three parts, including spy warfare in the Republic of China, ancient costumes, and urban idol emotions.

Hu Ge became the absolute brightest actor in the TV drama circle.But for actors, there is always a dream of starring in a movie of their own. Hu Ge has made many cameos, but he always seems to miss the lead role.Until, until Diao Yinan.

two

　Diao Yinan hesitated about choosing Hu Ge as the lead in her first film, but the producer Shen Qian persuaded him to meet Hu Ge. In Shen’s eyes, Hu Ge is like Abe Kuan and a bit like Zhongdai Daya. She sent a photo of Zhongdai Daya to Hu Ge and said that the older he gets, the more he looks like you.

　

At Shen Yan’s suggestion, Diao Yinan went to watch "Langya Ranking" and suddenly found the face of the fugitive from Hu Ge. In 2017, Diao Yinan met Hu Ge in Shanghai. The next day, Hu Ge rode his motorcycle to find Shen Yan to get the script. After reading it that day, he called Shen Yan and said:

　

"I’m very willing to join this movie."

What kind of movie is this? The first scene of the opening scene, in a cold rain, dim and ambiguous colors, Hu Ge appeared. His first scene was a close-up of that face.

　

With a snap, it was projected on the delicate and clear screen of the Lumière Hall of the Cannes Film Palace.

　

This face was thin and dark. It was completely different from those optimistic young heroes before.

　

Mr. Diao said he would not tell Mr. Hu that he had been given extensive close-ups during the shoot. He took pictures of Mr. Hu’s face because of its linear and expressive contours: "His face reminds me of an animal at night, especially his gaze and eyes."

Wan Qian remembered seeing Hu Ge in the crew once. There was no opposite scene between the two. That was when she left work and he finished work. Wan Qian found that Hu Ge had become completely different from "Hunting Ground". "Very thin. Black and thin, the whole person is very decadent."

　

This slump is the state Hu Ge found for Zhou Zenong. After joining the cast, he deliberately kept a certain distance from the other actors in the crew. "Maybe in my past personality life, I would quickly integrate with everyone and become one with each other. But in this drama, I made myself isolated," Hu Ge said.

He is indeed someone who is easy to make friends with others. Shen Qian talks about Hu Ge in life, and he is a person who gets along very well with non-professional actors.

　

The actors also met three weeks ago when the film was remastered at the film’s late-stage company on South Station Road. "It’s very interesting, it seems that the South Station has been moved to Shanghai again."

　

In addition to maintaining this isolation, he watched a large number of movies and books before filming began. Ryan Gosling’s "Drive to Death," Alain Delon’s. Diao Yinan let him watch Camus’s novel "The Outsider," and a large number of Antonioni movies.

　

The reason for watching these movies and books came from Hu Ge’s uncertainty about his performance. "I have a lot of concerns, because I may have acted in TV dramas before, and there will be more commercial ones. I’m very nervous, and I don’t know how to quickly adjust my state from the performance state of TV dramas to the state of movies."

Before filming, he went to Wuhan to experience life. In addition to learning Wuhan dialect, he also walked around the streets with his language teacher to observe the lives of the locals. The language teacher took him to the most ordinary streets. But this face, which used to appear on the screen for three quarters a year, and was broadcast on three TV stations at the same time, always had the possibility of being recognized.

　

Hu Ge thought of a way, he customized a few sets of cleaning workers’ clothes online, and printed four words on the back: Zenong Cleaning. As soon as the clothes were worn and the hat was worn, no one recognized it. "It’s very good, no one will pay attention to us." When talking about this matter, Hu Ge smiled.

three

These were all preparations for the character’s external image. But for the character’s heart, Hu Ge felt that he had never found a way.

　

After a month and a half of joining the group, he had been using his usual experience to build up his confidence, but suddenly realized that he was wrong. Diao Yinan saw the change in Hu Ge’s state, and when chatting with him, Hu Ge said that he felt that he was not fully integrated.

　

This chat made Hu Ge think about what kind of state he should be in in this movie where he starred for the first time. He thought that maybe he should keep both the good and the bad. This idea was approved by Diao Yinan. So Hu Ge slowly linked his true mentality to Zhou Zenong.

Hu Ge began to try not to sleep, trying to look a little tired and more haggard. For Zhou Zenong, he imagined the changes in his facial muscles caused by the haggard feeling when the fugitive had no food or water. This change, in Hu Ge’s view, was the effect of makeup.

　

85% of the scenes in "The Wild Goose Lake" are night scenes. The movie is a smooth shot, which helps the actors step into the character’s heart, but is a willful choice for the director.

　

Shooting in order, there will be a period of time without Hu Ge’s role. During this time, in addition to resting, Hu Ge relies on fitness to keep himself thin and at the same time maintain fatigue.

　

It’s not the first time he’s added a lot of design to his character. Before "The Wild Goose Lake," he had a cameo role as director Shunji Iwai.

For the role that didn’t have many scenes, he imagined the feeling of many characters and the rhythm of the performance. But when he came to the scene, he found that the director’s requirements were far from his own.

　

Speaking of this role again, Hu Ge said that making a movie made him realize that he needed to find a way to satisfy the director and return to expressing his role.

　

But "The Wild Goose Lake" is different. Hu describes the director’s torment as "boiling a frog in warm water." Television directors rarely demand that an actor’s breathing rise and fall or how often he blinks, but Diao asks him not to blink twice after turning the camera on Hu Ge.

　

"Did I think it was that much different at the time? But it’s really a different feeling! We sound like this subtlety is impossible for the audience to detect, but when the big screen amplifies the performance, that’s it." Hu Ge said that the TV series gave the audience 40 episodes, and the audience can slowly believe in the character. But the movie is only 2 hours long. How can the audience still resonate with the character’s experience on the blank screen after the end is really a challenge.

Gui Lunmei, who has worked with director Diao Yinan, also feels uneasy. But she thinks Hu Ge is a quiet and composed presence. "I’m lucky to have such an opponent, because sometimes when you meet some actors, he will interfere with your performance. But in addition to interpreting his own role, Hu Ge also gives us a lot of space, and the chemistry between the two of us is very comfortable." Of Hu Ge, Gui Lunmei said.

　

Recalling their collaboration with Hu Ge, Gui Lunmei felt that their rivalry scenes were slowly brewing. Speaking of being on the set, she suddenly realized that there was not much verbal discussion during filming, "But during the process, even I sometimes had some feelings that he was supporting me."

　

The most important scene between the two took place in a boat on the lake. That scene was difficult to shoot because there were too many uncontrollable factors on the lake. There needed to be waves, but the wind was fast and the waves were big, so the movie couldn’t be shot. Later, the wave boat was used, but as soon as the first shot started, the wave boat went too fast, and a big wave hit Hu Ge’s face. "I thought it was too absurd at the time," Hu Ge said.

Is jumping out of his familiar circle telling the audience that Hu Ge is also changing? When we threw this question to him, Hu Ge said that he was naturally hypocritical, or liked to toss.

　

He said that his toss is to see if he has more room. Because until now, he has not seen his end.

　　The aftershocks of the Berlin conference have not yet dissipated, and Huawei held a domestic new product launch conference in Shanghai. In addition to the well-known protagonist Mate 7, the AscendG7 and the sapphire version of the AscendP7 were launched simultaneously. Although Shanghai has been rainy recently, the atmosphere at the conference site is hot and dry. Although the products are the same, this domestic conference will undoubtedly allow users to have a deeper and closer understanding of the three models of Mate 7/G7/Sapphire version AscendP7 due to the help of many pollen and many highlights detailed in Chinese throughout the process. Of course, more importantly, the domestic listing prices of the three machines were also announced at the end.

HuaweiAscendMate7Shanghai press conference site

　　AscendMate7It is the focus of Huawei’s products this year. It has reduced the thickness of the 6-inch screen to less than 8mm for the first time, and has become the thinnest model of the current 6-inch screen product. In addition, the addition of the new HiSilicon Kirin K925 octa-core processor, the operating platform of EmotionUI 3.0, the LTE network advantages of Cat6 technology, and the press-type fingerprint sensor adopted by Huawei for the first time give the AscendMate 7 itself more competitive advantages. Another strategy was also announced at the meeting. In November this year, a dual-system public beta will be held. In the future, everyone can quickly switch on the AscendP7 with one click to experience two different operating pleasures.

Gold high-end version Huawei AscendMate 7

HuaweiAscendMate7 two versions domestic price

　　As for the price, unlike the foreign prices of 499 euros and 599 euros announced in Berlin, the domestic price is more realistic. The standard version of Huawei AscendMate 7 (2GBRAM + 16GBROM) is priced at 2999 yuan; the high-end version (3GBRAM + 32GBROM) is priced at 3699 yuan. According to the on-site staff, the high-end version of Huawei AscendMate 7 color scheme is the gold version, while black and white belong to the standard version, which may need to be considered when purchasing in the future.

　　International Online auto channel News: On July 20th, China Star flagship SUV— — Xingyue L is listed globally in Hangzhou Olympic Sports Center Gymnasium. The new car has launched two power combinations, 2.0TD-7DCT EVO and 2.0TD Hi-Tech -8AT, with a market guidance price of 137,200-185,200 yuan. Among them, the price of Cuiyu Magic Color Set is 5000 yuan, including Cuiyu Magic Color Special Car Paint+Cuiyu Double Suede Interior, Double Five-spoke Pulse Exclusive Wheels+Magic Color Exclusive Car Keys. As a brand-new flagship SUV born in CMA architecture, Xingyue L matches smart technologies such as Geely Galaxy OS system and HWA high-speed driver assistance system, and at the same time supports global FOTA cloud upgrade. With a product value of 300,000, it completely surpasses the strong joint venture brand without users spending a penny, setting a new benchmark for the high-end value of China Star flagship SUV.

Xingyue l market guidance price

Xingyue l

　　This time, Xingyue L was listed as "China Star Flagship SUV", and assembled with Xingyue S "China High Performance SUV" and Xingrui "China Family Car Subverter" to form the "China Flagship" lineup. Taking this opportunity, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Named "China Star", it entered a new stage of Geely 4.0 in science and technology, and issued a brand-new brand value proposition of Geely brand "great because of happiness", aiming at popularizing high-end products and conveying the golden rule of "choosing a world-class car and looking for CMA" to the market. On the road of practicing the vision of "making the world full of Geely", Geely Automobile has opened up a world-class high-end new track, deepened the global market, and determined to fight for the value of China Automobile and make China Automobile bigger and stronger.

　　Challenge the three flagship standards of intelligence, safety and luxury. This is what China Star’s flagship SUV should look like

　　In the advanced era of CMA, Xingyue L has gathered Geely’s strongest energy, and has become one of the best choices for a 200,000-class five-seat SUV with three flagship standards: intelligence beyond time, safety beyond imagination and luxury beyond expectation, and it is a well-deserved flagship SUV of China Star.

　　The new car is first equipped with Geely Galaxy OS system, and adopts one of the strongest Qualcomm Snapdragon 8155 chips, which can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD — Created a smart cockpit with a larger "screen ratio", and the co-pilot can also play smoothly; HWA Expressway can actively monitor the surrounding environment, automatically control horizontally and vertically, and stay away from large vehicles. When the lane change conditions are met, the driver can pull the steering lever to complete the lane change.

　　Inheriting CMA’s new intelligent and evolvable electronic and electrical architecture, cross-domain integration and high-speed transmission capability make L4 autonomous driving possible, and at the same time, it has the ability to integrate global updates and stronger technologies, so that Xingyue L has the potential for intelligent expansion in the next 5 to 10 years. In addition, the global FOTA capability of Xingyue L is the first engine power OTA, which enables fuel vehicles to achieve multi-dimensional upgrades like pure trams. Xingyue L pioneered the definition of all vehicle interfaces and standards by China automobile manufacturers to the whole world, symbolizing that Geely, on behalf of China, has truly mastered the right to speak in the field of global automobile intelligence, which is also a milestone in the development of China automobile industry.

Xingyue l

　　Beyond the safety of imagination, Xingyue L is born and powerful, inheriting the world’s top safety genes of CMA supermatrix. Thanks to the 24 sensing components with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area safety, which meets the global five-star safety in China, Europe and America and creates a new safety standard in the digital age. It is worth mentioning that the EMA emergency steering assistance system carried by Xingyue L can help the driver to make emergency avoidance when danger comes, and minimize the possibility of injury; Elk passed the test with a score of 79km/h, and its body posture is close to perfection, giving users stronger protection with safety.

Xingyue l

　　Beyond the expected luxury, Xingyue L is in line with the value of 300,000-level products. Cuiyu Blue, which draws on oriental classical elegance, perfectly blends with Xingyue L, and the 2845mm long wheelbase highlights the broad mind and pattern of Xingyue L; The fineness of pearl stitching and the delicacy of suede complement each other. In order to let users enjoy the quiet experience of "baby-level sleep", Xingyue L has made great efforts in the aspects of acoustic materials, sound insulation materials, sealing strips and double-layer laminated sound insulation glass, and applied ANC active noise reduction technology of high-end headphones, and the quiet effect in all working conditions has reached the level of millions of luxury cars.

　　CMA Super Matrix has created a "good foundation" for Xingyue L. The whole system comes standard with the Drive-E series 2.0TD engine. The high-power version has a maximum power of 175kW and a maximum torque of 350N·m, and the Aisin 8AT gearbox with high matching reliability and smooth gear shifting, as well as the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, which is the first in China, with an acceleration of 7.7 seconds per 100 kilometers and a braking of 37.37 meters per 100 kilometers. The comprehensive mechanical quality far exceeds the same level.

　　Popularization of High-end Products China Star Launches World-class High-end New Track

　　Two years ago, Xingyue, the first model of Geely brand CMA architecture, broke the inherent cognition of users’ distrust of the three major parts of China car; In 2020, Xingrui, the "subversive of China family car", broke the long-term compromise of users on the standard of family car for joint venture brands; Now, China Star’s flagship SUV has surpassed L, redefining the new standard of SUV, and will take the "Blue Geely Action Plan I" as the program, practice the new energy road of intelligent energy saving, and link it with intelligent travel to satisfy users’ beautiful imagination of future car life.

Xingyue l

　　At the press conference, Geely Automobile officially released the "Geely Brand CMA High-end Series" — — Name it "China Star". In the new era of building a modern and powerful country in China, with the changes brought about by innovative technologies such as artificial intelligence, big data and industrial Internet, China Automobile has seized the great opportunity of global automobile industry transformation and upgrading. "China Star" represents the highest level of China automobile brand, challenges the high-end market, provides users with high-value products and realizes the popularization of high-end products.

　　It is worth mentioning that adhering to the principle of "customer-centered" to build products and services, China Star adheres to the innovative user experience of "no better than not trying and not selling", bringing users high value beyond the strong joint venture brands, giving users more power to define products and services, and forming a sense of pride of users "choose a world-class car and look for CMA".

　　Fighting for "China Automobile Value" Geely is the global leader of China Automobile.

　　At present, the upgrading of automobile consumption has led to a large increase in the market share of high-end models, and it has become a trend for China automobile brands to go up. Focusing on user needs and relying on technological innovation, Geely actively embraces change and responds to market changes with high-quality development. In the new era of all-round development of China automobile brand, China Star’s mission is to constantly use high-end products to fight for "China automobile value" in the global automobile industry and set a new benchmark of "China automobile value" with three high values.

Xingyue l

　　The release of "China Star" is a brand-new advance of Geely’s architecture. At present, Volvo, Link and Geely CMA architecture products have been recognized by more than 1 million users around the world, which proves the value brought by CMA architecture. By 2024, all products of Geely brand will fully realize the construction of cars. Geely will continue to implement the "Blue Geely Action Plan" and lead the world in intelligent energy-saving and new energy technologies. In September, 2021, Geely Automobile will launch a global power brand, and build a Geely GHS2.0 intelligent hybrid system, achieving 43.32% of the world’s highest thermal efficiency and more than 40% fuel saving rate. GHS2.0 dual-engine intelligent hybrid system will be first carried on China Satellite. Geely has made forward-looking layout in the fields of LEO synchronous satellite, V2X vehicle-road coordination and high-level autonomous driving, and has the ability to link smart city traffic. By 2022, Geely Automobile with L4 unmanned driving and intelligent digital cockpit will serve the Hangzhou Asian Games and show the world the elegance and value of "Intelligent Travel in China".

Gan Jiayue, CEO of Geely Automobile Group

　　Gan Jiayue, CEO of Geely Automobile Group, said: "The high value of China Star Three leading the world is that China Automobile will go global, become bigger and stronger ‘ China Geely ’ One of the plans. As the global leader of China automobile, Geely will be ‘ China automobile value ’ And the war, look for the right direction, firm belief, unfocused efforts to run upward, so that China cars can travel all over the world. While achieving sustainable development, Geely has already possessed sufficient ability to focus on creating happiness, achieving greatness and making people happy for every Geely user, employee and partner ‘ Great because of happiness ’ . In the future, we will uphold ‘ Make the world full of Geely ’ Brand vision, let users experience ‘ Good driving, good safety and good luck ’ With the unique value of its products, Geely Automobile is bound to provide users with products and services that are more valuable and exceed demand. " (Source: Geely Automobile)

　

　

　

　　On April 19, Hengda, Huawei, Baidu and other "new car-making forces" moved frequently, or released new cars or announced intelligent solutions for automobiles. On the same day, the class A share auto index sector rose by more than 6%, of which driverless concept stocks and automotive electronics concept stocks set off a daily limit.

　　Wen, Table/Guangzhou Daily All Media Reporters Ni Ming, Zhang Lu, Chen Lili?, Xu Xiaofang

　　Mobile phone end point business declines in 2020

　　Huawei switches to car racing

　　On April 19, all media reporters learned from an internal Huawei employee that on April 20, "Huawei’s flagship store will have huge new partners." At the same time, the video released clearly shows the outline of a car, with the caption "On April 20, Huawei’s flagship store welcomes new partners, Shanghai, Shenzhen and Chengdu." The reporter noticed that the Sailis Huawei Smart Selection SF5 had appeared on Huawei’s official website that day, but as of press time, Huawei had not provided the purchase entrance.

　　Regarding cross-border vehicle manufacturing, Huawei has stated many times before that it will not enter the field of vehicle manufacturing. At the recent Huawei 2020 annual report, rotating chairperson Hu Houjun reiterated that Huawei’s positioning in the field of smart cars is that the parts supplier has not changed.

　　Industry insiders told reporters that Huawei’s active rush to the automotive industry is not unrelated to the current decline in its mobile phone end point business. The reporter observed Huawei’s recent financial reports and found that in 2020, Huawei’s revenue growth slowed to 3.8%, the lowest in the past ten years. For the annual report data, Hu Houqian, chairperson of Huawei, said that the growth rate of consumer business did not meet expectations last year, and admitted that last year due to supply problems, mobile phone sales were affected. In this case, industry insiders told reporters that the decline in Huawei’s mobile phone sales is not only related to the separation of Honor mobile phones, but more importantly, the current Huawei mobile phone production capacity is restricted by the lack of "core" factors.

　　As for when Huawei’s intelligent driving department will be profitable, Su Qing, chief architect of Huawei ADS and president of intelligent driving product line, said that autonomous driving does not have to worry about profitability. It is reported that Wang Jun, president of Huawei Smart Car Solutions BU, said that this year’s investment in research and development will reach 1 billion US dollars (about 6.50 billion yuan).

　　But according to the financial report, Huawei’s cash flow has shrunk at present. According to the financial report, Huawei’s cash flow from operating activities in 2020 was 35.20 billion yuan, down 61.5% year-on-year. In this regard, Huawei said that this is due to increased investment in supply, research and development, material reserves and other aspects.

　　Compared with Xiaomi, which announced at the end of March to join the ranks of car manufacturing, its cash reserves in 2020 are as high as 108 billion yuan. Industry insiders told reporters that with Huawei’s capital, such as investing in the vehicle manufacturing industry with a long manufacturing cycle and high capital occupation, the pressure is obvious. At present, Huawei chooses to layout the intelligent driving industry or as a stopgap measure.

　　Class A share auto index sector rose more than 6%

　　On the same day, the 19th Shanghai International Automobile Industry Exhibition in 2021 (hereinafter referred to as the 2021 Shanghai Auto Show) opened, which is also the first A-level auto show held as scheduled in the world this year. At this Shanghai Auto Show, on the one hand, the independent brand product brands continue to rise and rise in the process of change; on the other hand, the joint venture foreign investment up the ante electric, under the entry of new and old forces and tech giants, the rise of electric intelligence.

　　Among them, Baidu’s Apollo Lego-style automotive intelligent solution was fully unveiled, and the two products of Smart Driving and Zhiyun ushered in a heavy upgrade. Its Zhiyun products can support car companies to quickly build intelligent capabilities, shortening the autonomous driving research and development cycle that originally took at least 7 years to complete to 6 months. After 100 days of official announcement of car building, Baidu CEO Robin Li and Geely CEO Li Shufu gathered. According to people familiar with the matter, the meeting between the two was not at the Shanghai Auto Show, and Jidu Automobile will announce a big cooperation. In addition, Wuling New Energy’s first convertible, Hongguang MINIEV CABRIO, made its world debut. Hengda Motor made its debut with nine models of Hengchi, covering all grades from A to D, as well as a full range of models such as sedans, coupes, SUVs, MPVs, and crossovers.

　　On April 19, the class A share auto index sector rose more than 6%, Dongfeng Motor, GAC Group, Changan Automobile and other stocks rose by the limit. In the Hong Kong stock market, as of the close, Wuling Automobile rose 27.53%, and the intraday increase was over 30%; Geely Automobile rose 4.82%; BYD shares rose 4.77%, Beijing Automobile rose 4.14%.

　　The reporter also noticed that the automotive industry chain has strengthened, including driverless, complete vehicles, automotive electronics, automotive parts, lithium batteries and other branches, among which driverless concept stocks and automotive electronics concept stocks have set off a rise in the limit.

　　New forces should overcome capital barriers, production capacity barriers and market barriers as soon as possible

　　The reporter observed that at the end of March and the beginning of April, China’s "new car-making forces" continued to move: on March 30, Xiaomi, a cross-border car manufacturer, announced "the first investment of 10 billion yuan, and the investment amount in the next 10 years will reach 10 billion US dollars"; on April 7, the 100,000 production car of NIO was mass-produced in Jianghuai NIO Hefei Advanced Manufacturing Base; on April 8, the Management Committee of Wuhan Economic and Technological Development Zone and XPeng Motors officially signed an investment agreement for the intelligent networked car manufacturing base and R & D center project…

　　The "14th Five-Year Plan" clearly focuses on strategic emerging industries such as new energy vehicles, and organizes future industry incubation and acceleration plans in hydrogen energy and other industries. The market believes that this is a strong support for the development of the new energy vehicle industry; not only that, peak carbon dioxide emissions and carbon neutrality targets have become national strategic goals, which has also injected strong impetus into the development of the new energy vehicle market.

　　Not only that, in terms of smart cars, the "14th Five-Year Plan" also makes it clear that vehicle to everything will be actively and steadily developed. The three departments have issued the "National Vehicle to Everything Industry Standard System Suggestions Guide (Intelligent Transportation Related) ", and the construction and development of vehicle to everything related systems continue to accelerate. The reporter observed that the cooperation between car companies and high-tech enterprises is also accelerating. For example, Huawei and BAIC’s new energy brand JIHU have cooperated to launch intelligent luxury pure electric sedan BAIC α coefficient S, and Hengda Automobile has established a joint venture with Tencent’s companies. In this regard, Bohai Securities released a research report and believes that it is optimistic about the trend of intelligent automobile networking, and smart cars are expected to appear "explosive" mass-produced models this year.

　　Zhong Shi, an auto industry analyst, believes that now Chinese and foreign automakers have seen the big trend of industry transformation and entered the new energy automobile industry, which will bring new survival challenges to the "new car-making forces". They must survive capital barriers, production capacity barriers and market barriers as soon as possible. He also said that in the end, to achieve the growth of China’s new energy automobile industry, it depends on the comprehensive competition of car companies in terms of advanced technology, cost control, supply chain improvement, excellent quality, safety and reliability. "Objectively speaking, the technical challenges faced by the’new car-making forces’ are still huge, and domestic car companies in our country need to redouble their efforts to seize the opportunities brought by this industry transformation."

　　Fu Yuwu, honorary chairperson of the China Society of Automotive Engineers, also emphasized in an interview that "new car companies should respect the objective laws of technological development, and maintain respect for the automotive industry while making efforts on the new track of intelligence and electrification."

　　Sales of new energy vehicles are expected to grow rapidly in 2021

　　In the face of joint venture car companies up the ante and our country’s own brand car companies expanding production capacity, is the supply of new energy vehicles oversupplied? On the production side, the industrial added value of the automobile manufacturing industry in the first quarter of 2021 increased by more than 50% year-on-year; while the data of the China Association of Automobile Manufacturers shows that Quarter 1, China’s new energy vehicle production was 533,000, and sales were 515,000, an increase of 3.2 times and 2.8 times year-on-year respectively. For the future market, some car companies told reporters that they are currently expanding their plants to increase production capacity. Among them, Guangzhou Automobile Aian is expected to invest about 500 million yuan and plans to double production capacity in early 2022.

　　On the sales side, the retail volume of narrow passenger cars in the first quarter of this year totaled 5.092 million, an increase of 68.8% year-on-year, a record high growth rate. For the sharp increase in retail volume of passenger cars in the first quarter of this year, the Passenger Association explained that in addition to being affected by the low sales base in the same period last year, another major driving factor is the increasing contribution of new energy vehicles. According to the data of the Passenger Association, in the first quarter, the retail volume of new energy vehicles was 437,000, an increase of 302.9% year-on-year. The retail penetration rate of domestic new energy vehicles in the first quarter was 8.6%, which was significantly higher than the 5.8% in the same period last year. Among them, the penetration rate of new energy vehicles among independent brands in March was 20.5%.

　　Some industry analysts believe that production capacity does not mean actual supply. In the face of changes in fuel vehicles and new energy vehicles in the market, in addition to adjusting the product structure of automobile companies, they will also re-target the marketization goal of new energy vehicles according to their own advantages, and create a marketing method for electric vehicles, which will affect the sales strategy and consumers are expected to benefit.

　　Huaxi Securities believes that with the continuous improvement of the sales structure and quality of new energy vehicles, as well as the continuous launch of high-quality new models such as the Model Y series, supply will drive demand changes, and the penetration rate of new energy vehicles is expected to accelerate. It is expected that sales will grow rapidly in 2021.

[Autohome new car official picture] Recently, Lynk & Co released an official picture of the new Lynk & Co 03 model, and said that the new car will be officially unveiled from August 30th to 31st. As a mid-term model, the new car will be optimized and upgraded in terms of appearance, interior, configuration and other aspects. Previously, the new car has been declared on the MIIT official website, and will provide fuel version, hybrid version and "+" series performance version.

According to the official map released this time, the front face of the new car has changed a lot, adopting a more radical design style. The headlight group is still a split design, with LED daytime running lights above, and the through front grille is integrated with far and near light groups on both sides. The front of the new car is surrounded by a large-sized heat dissipation opening design, and the shape of the outer eight on both sides shows a very sporty atmosphere. The overall details make the new car look more domineering.

On the side of the car body, the waist line of the new car runs straight through to the tail, the front and rear fenders slightly protrude from the car body, and the side skirt of the new car also has a good sporty atmosphere. In addition, the new car is also equipped with two-color dense spoke rims and exterior mirrors that are different from the body, further deepening the sense of vehicle movement.

　　According to the previous exposure of the real car map, the rear part of the new car is equipped with a small spoiler, and a through-type taillight group is used. The internal light source is arranged in a longitudinal array, which is more recognizable when lit. The rear surround of the new car also adopts a more sporty design. The double-sided tail design, together with a large-size diffuser and two oval exhaust on both sides, allows the sporty properties of Lynk & Co 03 to be directly filled.

The interior has also been exposed before. According to the pictures, the new car is equipped with a larger full-LCD instrument panel and a floating central multimedia display. The multi-function steering wheel uses a three-spoke design and is equipped with an electronic shift mechanism. The interior design is more simple and technological.

In the power part, according to the information declared by MIIT, the fuel version will be equipped with a 2.0T engine with a maximum power of 160kW (218 horsepower); the hybrid version will be equipped with a 1.5T three-cylinder engine with a maximum power of 110kW (150 horsepower); the 03 + performance version is equipped with a 2.0T turbocharged engine with a maximum power of 265 horsepower (195 kW). (Text/Autohome Graduation)

Alyssa Alyssa

　 　 1905 movie network news Youth Nostalgia Pure Love has been set to be released nationwide on October 30. Recently, the film’s producers released a trailer for the nostalgic version of the film. The released trailer, with the theme of "Remembering the 1980s," tells the story of the adult Lin Keming, played by Ren Xianqi, and the adult Wang Lei, played by Jia Jingwen, who meet again after two decades of separation. The unexpected encounter also triggered full memories of the young student days of the two.

　 　 "Everyone will have a deep crush when they are 17 or 18 years old," Ren Xianqi, the star of the film, said in an interview. "Secret love is a very shocking thing, but at the same time, secret love is also the most willing to love someone. After many years, time may change a lot, but the original fiery heart may never change." "Seventeen" is directed by Zhou Gertai and stars Ren Xianqi, Jia Jingwen, Cheng Xi and Shi Zhitian.

Ren Xianqi

　

　 　 In the "1980s" trailer released this time, Lin Keming’s pursuit of Wang Lei during his student days can be said to be "moving". Not only did he try every means to attract Wang Lei’s attention, but he also followed Wang Lei all the way home by bike after school. After being discovered by Wang Lei, Lin Keming, who was in a hurry, fell heavily to the ground because he quickly braked.

　

　 　 It is reported that the film "Seventeen" tells a love story that spans three decades, showing the audience the truest thoughts of an unmarried man. It is reported that Jia Jingwen had a deep understanding of the film during the filming. She once said: "’Seventeen’ conveys an emotion that a person will meet the person they love and the person who loves them in their life. For the vast majority of men, there is only one woman whose status is unshakable, and that is the first love."

Wen Lan Zhan

After a long time, it began to come out!

After several bounces and twists and turns, Hengchi 5, the first model of Hengchi Automobile, finally opened the pre-sale on July 6, with a pre-sale price of 179,000 yuan. It can be said that this price is very sincere compared with the same class of cars.

It’s just that the new energy automobile circle seems to be particularly popular to compare, the former Yu Chengdong asked the world M7 is comparable to a million luxury cars, Li Xiang’s ideal L9 is the best home flagship SUV in 5 million, Xiaopeng G9 500,000 the best SUV, Hengda President Liu Yongzhuo also said that Hengchi 5 is the best pure electric SUV in 300,000 yuan.

From the product performance point of view, the performance of the Hengchi 5 is quite satisfactory. The new car is positioned in a compact SUV, and the closed air intake front grille is combined with the popular tear-eyed headlights to achieve a sense of strength on the side of the body.

The interior is available, and the new car is equipped with three screens, including a 10.25-inch instrument display, a 14.6-inch central control touchscreen, and a 10.25-inch passenger screen. The screen size and number also belong to the mainstream configuration of the same level.

As for the body size, the length, width and height of the new car are 4725/1925/1688mm, and the wheelbase is 2780mm. Although it is a compact SUV, the body length is longer than that of the average compact SUV.

From the perspective of the product strength currently leaked, the overall performance of Hengchi 5 is fair, especially the pre-sale price of 179,000 is still relatively lower than consumer expectations, so if the reputation of Hengchi Auto can be guaranteed and Hengda does not have a thunderstorm, there is basically no suspense in the "big sale" of the new car.

At present, in order to ensure that Hengchi 5 can be mass-produced and delivered while restoring consumer confidence, Hengchi 5’s sales method is also more interesting. The new car adopts the unique reservation method in the current car circle. Hengchi Automobile said that the first 10,000 buyers of Xiaoding can pay for the car at the time of delivery. At the same time, you can enjoy the return and refund within 15 days after picking up the car, and the 60% discount can be repurchased within three years after picking up the car. Dading 10,000 can be worth 15,000. Free to send H-Pilot intelligent auxiliary driving bag, lifetime free quality assurance and a series of benefits for the whole vehicle.

If all these can be realized, then it is undoubtedly very sincere for the first batch of car owners. Compared with the products of the same level of new car makers, it can be said to be cost-effective. In addition, Hengchi Automobile also said that all car purchase payments and returns are returned from the notary office’s special account to show that the special funds are dedicated.

The current problem is that Hengchi Automobile still lacks confidence in the consumer side. After all, whether it is Hengda’s thunderstorm in the real estate circle or Hengchi Automobile’s mass production has been delayed several times, it can be described as twists and turns. Therefore, despite Hengchi’s launch of very sincere products, pricing, and vehicles, it is difficult to say whether it will ultimately succeed.

If Hengda didn’t have a thunderstorm, under the blessing of Boss Xu’s "buy buy buy", Hengchi Automobile would develop steadily, and it would definitely become a typical representative of the new forces in the head of car manufacturing. But things are changing, and whether the belated Hengchi 5 can still gain market recognition remains to be seen.

Of course, on the other hand, since Hengchi 5 has been pre-sold, it also shows that Hengchi Automobile has taken another substantive step in the construction of cars, and with a very sincere price and policy, if the new car can be listed normally, it will also have a certain impact on the new forces of domestic car manufacturing. It is not impossible for Hengchi Automobile to become popular with Hengchi 5.

Write at the end:

Previously, Hengda Xu Jiayin said that the sales target of Hengchi Automobile in 2025 is 1 million vehicles, and the sales target in 2035 is 5 million vehicles, making it the largest and most powerful new energy vehicle group in the world. Now in just a few years, Hengchi wants to achieve this goal. I am afraid it will take more time, but fortunately, Hengchi 5 has come, and it has given a very sincere price and policy. It can be said that Hengda Group has poured all its efforts. We will continue to pay attention to the future performance of the new car.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Jin Ling, and the source should be indicated when reprinting)

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

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　　A few days ago, the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" (referred to as the "Guiding Opinions") and the "Interim Measures for the Management of Online Booking Taxi Business Services" (referred to as the "Interim Measures") were officially issued. The "Interim Measures" became the first national-level online car-hailing regulations promulgated worldwide. The "Guiding Opinions" reform the system of cruise taxi operation rights and benefit distribution. Industry insiders said that after the online taxi is granted legal status, it will form a differentiated competition with cruise taxis, and the development will enter the fast lane. A huge travel market will gradually open up.

　　Bottom line, keep it safe and fair

　　On July 27, 2016, the Ministry of Transport, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the Cyberspace Administration of China jointly promulgated the Interim Measures for the Administration of Online Booking Taxi Business Services.

　　"The deep-seated contradictions that the taxi industry has accumulated for a long time have not been fundamentally resolved. The rapid development of new business formats such as online car-hailing has enriched the travel experience of the people, but also brought some new situations and new problems. The old and new contradictions are superimposed, and the situation is complex. Instability incidents in the industry occur from time to time, which seriously affects the healthy and sustainable development of the taxi industry and makes it difficult to meet the personalized travel needs of the people." Liu Xiaoming, vice-minister of transportation, said at a news conference held by the State Information Office.

　　At present, China has become the world’s largest online car-hailing market, but many problems have been exposed during the development process. For example, the main body of responsibility is not clear, the safety of passengers and the rights and interests of drivers cannot be guaranteed, and the risk of personal information security leakage is relatively high.

　　The price war and subsidy war between online ride-hailing platforms have not only disrupted the cruise taxi market, but also hindered the construction of a fair and orderly market environment. "We have not banned online ride-hailing, but have introduced the world’s first online ride-hailing regulations at the national level. By tailoring the regulatory model, we have given it legal status and supported its standardized development. This is also the first time we have defined private passenger car sharing at the national level. This clearly encourages and supports the way of travel that truly reflects the sharing economy, and provides a policy foundation for the development of ride-sharing services across the country," Liu Xiaoming said.

　　"In the process of formulating the development of the new business model, everyone noticed that we clearly put people first, encourage innovation, seek advantages and avoid disadvantages, and control the bottom line. What bottom line to control? It is the safety of passengers and fair competition in the market," Liu Xiaoming said.

　　The "Interim Measures" make requirements for operating platforms, drivers, and vehicles. Online ride-hailing platform companies shall obtain the corresponding "Online Reservation Taxi Business License", online ride-hailing vehicles shall obtain the "Online Reservation Taxi Transportation License", and drivers shall obtain the "Online Reservation Taxi Driver License".

　　Compared with the exposure draft released in October last year, the "Interim Measures" have made many revisions and optimizations. For example, on the nature of the registration of online car-hailing vehicles. It is clear that the registration of online car-hailing vehicles as reserved taxi passengers reflects not only the nature of taxis, but also the characteristics of new business models.

　　The Interim Measures stipulate that when the mileage of the online car reaches 600,000 kilometers, it will be forcibly scrapped; when the mileage does not reach 600,000 kilometers but the service life reaches 8 years, it will withdraw from the online car business. Previously, it was required to be scrapped for 8 years.

　　The Interim Measures clarify that online car-hailing platform companies and drivers should sign various forms of employment contracts or agreements with drivers according to the characteristics of working hours and service frequency, and clarify the rights and obligations of both parties. Previously, it was clear to sign an employment contract.

　　New Deal, Execution Period Restrictions on Cruise Vehicle Operation Rights and Free Use

　　On July 26, 2016, the General Office of the State Council issued the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry". The "Guiding Opinions" pointed out that it is necessary to clarify the positioning of taxis in the urban comprehensive transportation system, adhere to the priority development of public transportation, the appropriate development of taxis, and the overall development of cruise cars and online car-hailing to promote the gradual integration of the two business forms.

　　The Guiding Opinions add restrictions on the operating period and free use of the operating right, and the operating entity may not be changed. If the existing operating right does not specify the specific operating period or has been used for compensation, the urban people’s government shall formulate a scientific transition plan, reasonably determine the operating period, gradually cancel the paid use fee, and go through the modification procedures in accordance with the conditions and procedures stipulated by laws and regulations, and shall not speculate or transfer without authorization.

　　Encourage the integration and development of new and old business models through mergers and acquisitions. Build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed. "To improve the benefit distribution system, we must use Internet technology to better build a business model in which enterprises and drivers share operational risks and interests are reasonably distributed, that is, there is no contract fee or quota system, but according to the operation situation, drivers and enterprises reasonably bear risks, share risks, and reasonably distribute benefits. If the contract method is still used, encourage the use of industry associations and trade unions to jointly negotiate to determine reasonable contract fees, and implement dynamic adjustments to protect the legitimate rights and interests of drivers," Liu Xiaoming said.

　　Liu Xiaoming said that the "Guiding Opinions" straighten out the price formation mechanism, because the traditional taxi freight is the implementation of government pricing or government guidance price, scientifically formulate and timely adjust the level and structure of taxi freight, establish a dynamic adjustment mechanism for taxi freight, and give full play to the leverage of freight to adjust the supply and demand relationship in the taxi transportation market.

　　In addition, the "Guiding Opinions" also encourage private passenger car sharing. The plan makes it clear that in order to promote the development of the sharing economy, facilitate the travel of the people, alleviate urban traffic congestion and reduce air pollution, the urban people’s government should encourage private passenger car sharing and formulate corresponding regulations, clarify the rights and obligations of the three parties, including the ride-sharing information service platform, the ride-sharing service provider and the ride-sharing person, and standardize its development.

　　Prospects, the trillion-dollar travel market opens

　　Although the "Interim Measures" put many restrictions on online car-hailing, the introduction of the document has received a positive response from online car-hailing platform companies. Didi Chuxing responded that the company will follow the requirements of the "Interim Measures" to standardize operations, actively apply for relevant business licenses of online car-hailing platform companies, and will also actively explore with relevant government departments and related enterprises in the travel industry to increase technological innovation, improve the utilization of transportation resources and urban traffic efficiency, improve travel experience, create more flexible employment opportunities for the society, and better provide safe, convenient and comfortable travel services for hundreds of millions of people.

　　Uber responded that the introduction of the "Interim Measures" reflects the government’s recognition and support for the new business of online car-hailing, making our country the first country in the world’s major economies to promulgate such national regulations. Uber meets the relevant requirements of corporate legal persons, ICP licenses, database and server settings in the Chinese mainland, cyber security management and security protection technical measures required for the application of the "Booking Taxi Business License" in the Interim Measures. Uber will fully cooperate with cities to formulate corresponding implementation rules, and is confident that it will obtain the operation license issued by the local government as soon as possible.

　　Shenzhou Special Car also expressed its welcome to the release of the document, and will continue to adhere to the B2C model of "professional vehicles and professional drivers" in strict accordance with the requirements of the online car-hailing regulatory policy, and continue to provide customers with safer and better travel services as always.

　　According to a report released by Roland Berger, a well-known consulting firm, the size of China’s online car-hailing market will reach 500 billion yuan by 2020, and its addressable market demand will reach 1.10 trillion yuan. The huge market potential attracts all kinds of capital to compete in the field of online car-hailing.

　　Since the beginning of this year, online car-hailing platform companies have set off a round of financing climax. At present, Didi Chuxing and Yidao are planning to go public, and Shenzhou special cars have been listed on the New Third Board, and they have been actively traded and increased significantly since their listing.

　　Experts say that the net-hailing car has gained legal status, and the trillion-level travel market has been fully opened. In the future, when the four net-hailing platform companies share the super cake, the already heated market competition may further escalate.

　　Reporter, Zhang Bin