On April 25, 1993, Xinyuanli grocery store in Chaoyang District had a variety of goods, which fully met the shopping needs of citizens. Zhang Fengshe

　　In the past, expensive white-flour steamed bread has now become a common staple food. Eating a foreign fast food has also changed from a "luxury consumption" to a daily consumption. More Chinese food companies have gone out to sea to make money, and the scale of China’s catering market has climbed 700 times … … Over the past 40 years of reform and opening-up, the changes on the small dining table have permeated the ups and downs of ordinary people’s lives, recorded the continuous improvement of ordinary people’s living standards, and witnessed the rapid changes in China’s economy and the improvement of China’s comprehensive national strength.

　　Dining table memory

　　Meng Xianqi, who lives in Chaonei Toutiao Community in Dongcheng District, is 75 years old. The old man was born in the age of material shortage. When he mentioned the changes on the dining table, what the old man wanted to share most was his story with half a bowl of noodles and a drawer of steamed bread.

　　"Not enough noodles, vinegar to gather together"

　　In 1979, Meng Xianqi was still a graduate student at Beijing Normal University. One morning, I went out shopping and sending things with my classmates. After I finished, I had to eat out after school. They searched for a long time and found a Daoxiao Noodles Pavilion in Xisi. They only had half a catty of food stamps, which was only enough to buy a bowl. What should we do? Only two people can share it, and one person has two and a half. There is not enough food for two people! Just don’t know what to do, Meng Xianqi saw the vinegar on the table, and vinegar doesn’t cost money. So the two men poured vinegar fiercely. "The noodles are not enough, and the vinegar will come together." Everyone poured a small bowl, and their eyes were so sour! The old man said that up to now, after passing through Xisi, there will still be acid reflux in his stomach.

　　Yiti steamed bread quanjiarang

　　In 1985, at that time, I still bought food on a monthly basis. Meng Xian started out with a weight of more than 110 kilograms. Two sons, one in the sixth grade and the other in the third grade, were able to grow up. Every month, there was not enough food at home. At the end of the month, he became worried and had to borrow it from relatives and friends.

　　Meng Xianqi recalled that flour and rice, that is, white flour and rice, only accounted for 20% of the 110 kilograms, and the rest was corn flour. When cooking, my wife steamed a steamed bun and a steamed bun, and the steamed bun was divided equally between the father and the son, and I didn’t eat any. At this time, Meng Xianqi took out his own steamed bread and gave it to his wife. The children also learned from their father and took out one for their mother. And his wife always said, "Your father has a bad stomach, and eating coarse grains is uncomfortable;" You are growing up and need nutrition. Mom has a good stomach and good health. It doesn’t matter if she eats more coarse grains. " Say that finish and then return the steamed bread, so that you can push me for a while. Every time I think about these old people, I feel uncomfortable.

　　Dining table change

　　Not only should we eat enough, but we should also eat healthily and well.

　　With the development of economy, food and non-staple food are constantly enriched, and food stamps can also be used to buy steamed bread and cakes in the street and in the canteen of the unit; Later, the food ration and food stamps were cancelled, and all kinds of pasta were available in the market. Originally, the steamed bread that had to be let go at the dinner table became the most common staple food, but the food made of coarse grains was more expensive. This expensive and cheap change is the great enrichment of the material life of ordinary people for decades. People no longer just pursue full food, but also eat healthily and well.

　　Not only staple food, but also various vegetables and aquatic products are now extremely rich. If 40 years ago, vegetables were "what you eat", it was nothing more than cabbage, radish and potato. Today, 40 years later, there are so many kinds of vegetables that you can’t name them, and you can have whatever you want. In the past 40 years, with the area of cultivated land reduced by nearly 60%, the output of major agricultural products has increased dozens of times. While the number of agricultural products is extremely rich, the variety of agricultural products in Beijing has also achieved diversified and high-end development, especially the promotion and planting of special dishes and out-of-season vegetables, which not only enriched the "rice bag" and "vegetable basket" of the capital, but also made the citizens feel a real sense of gain and happiness.

　　Dining table "import"

　　The influx of foreign catering brings new tastes and changes.

　　On November 12, 1987, the first restaurant in China of KFC opened at No.1 Zhengyang Market, Qianmen West Street, which was also the first foreign-funded restaurant to enter China. On the opening day, it attracted countless customers who came to try early adopters. "All of them were discharged from the door to the other side of Qianmen Street." According to an old employee of KFC, "People are curious about what fried chicken sold by KFC looks like. Many people hold pots to hold it, and some people think that eating chicken is just about buying it, so they will say: ‘ Give me two KFC … … ’”

　　At that time, a piece of original chicken from KFC cost 2.5 yuan and a set meal from 7.8 yuan. In 1987, the monthly income of ordinary cadres in China was only about 100 yuan. Therefore, in those days, eating KFC was considered a high consumption. The average family would order a set meal for their children, and the parents would have to eat a little bone left after eating. Some couples chose KFC as the wedding venue. It is reported that the highest single-day turnover of the former store was as high as 160,000 yuan, setting a world record for KFC at that time.

　　After KFC settled in Beijing, McDonald’s opened a shop in Shenzhen in 1990, and Pizza Hut, Starbucks, Yoshinoya, etc. also poured into the China market. These international brands of foreign catering not only enrich the catering market, but also bring more diversified catering culture to China consumers. Their advanced management mode has also given a vivid lesson to a number of domestic catering enterprises.

　　Dining table "exit"

　　Chinese food goes to sea to become the representative of China traditional culture.

　　At the same time, as a gourmet country, Chinese food, which represents China’s traditional culture, has been trying to go abroad. In recent years, China Cuisine Association has continuously organized catering enterprises to actively participate in overseas exchanges, skill competitions and exhibition activities, etc., to promote Chinese food culture to the world. According to incomplete statistics, Chinese restaurants have settled in 188 countries and regions in the world during the 40 years of reform and opening up, and the number of restaurants is as high as 200,000. Leading catering enterprises such as Quanjude, Meizhou Dongpo, Haidilao, Huajia Yiyuan and Dadong have successfully expanded overseas markets. According to a survey in new york in 2018, Chinese food has become the most representative element of China traditional culture in the eyes of overseas respondents.

　　Near the Harvard campus, Chinese restaurants such as "baobao" steamed stuffed bun shop, Hong Kong House, flame, and Nanbei Jiayuan all have considerable influence. Chinese food is a popular form of catering for local students.

　　In new york, known as the capital of the world, Chinese restaurants can be found everywhere. Especially in Manhattan, there have been some restaurants that are very suitable for China’s local tastes. However, considering the acceptance, most Chinese restaurants in the United States will make adjustments to the tastes of local people, such as frying more, being sweeter, being less spicy, etc., and American Chinese food like Zuo Zongtang chicken has also appeared.

　　The popularity of Chinese food is inseparable from the prosperity of the motherland, the improvement of Chinese social status and the improvement of Chinese food environment and service.

　　Our reporter Sun Wenwen

　　CCTV News:If one day any foreign table tennis player can win a medal in the Olympic Games, I hope it is Fukuhara Ai;

　　If one day I can only support one foreign table tennis player, I think it will be Fukuhara Ai.

　　There are less than 100 days before 2019 and less than two years before the Tokyo Olympic Games, so without warning or a trace of preparedness, Fukuhara Ai told us that he had retired.

　　Fukuhara Ai Weibo announced his retirement.

　　Fukuhara Ai is probably the first Japanese athlete who received a blessing from netizens in China because of his retirement. As of press time, the Weibo that she announced her retirement has received more than 70,000 reposts, more than 70,000 comments and more than 620,000 likes. I wish her a happy life.

　　Fukuhara Ai is probably the first Japanese athlete who "alarmed" the Ministry of Foreign Affairs of China because of his retirement. At the regular press conference of the Ministry of Foreign Affairs on the 22nd, Hua Chunying, a spokeswoman for the Ministry of Foreign Affairs, said that Fukuhara Ai was "loved not only by the Japanese people, but also by many people in China" and was "very cute, and also had outstanding performance in the field of table tennis".

　　As of press time, Fukuhara Ai announced his retirement from Weibo’s comment 7w+, forwarded 7w+ and liked 62w+

　　Fukuhara Ai, who has a round face and a crisp smile, can be said to be a Japanese athlete "watched and grown up" by netizens from China and Japan. Fukuhara Ai has been training under the guidance of coach China since he was five years old. In the long run, Fukuhara Ai has also forged a deep friendship with China players and even China. In addition to being beaten and crying in the game, Xiao Ai also shed tears in the Wenchuan earthquake in 2008. She has always been a lively wave and she is quite depressed in front of the reporter’s camera. "Japan went to 60 people (rescue), so xx is not enough. I am going, at least 61 people." It is this lovely appearance that left a deep impression on China fans, and Fukuhara Ai also had a nickname "porcelain doll". Familiar fans can know a little about her.

　　Knowing that four-year-old Xiao Ai participated in the national competition for the first time, she lost her shoes happily when winning, and cried in her mother’s arms after losing; Knowing Xiao Ai’s stubbornness with tears in her eyes and insisting on finishing the training task; Knowing that Xiaoai can say "dry ha" with an authentic northeast accent, knowing that Xiaoai and table tennis players have close feelings, he brings him Japanese cookies every time he meets ZhangJike; I also know that Xiao Ai fought against the three generations of big devils of China table tennis women’s team from Zhang Yining to Li Xiaoxia and then to Ding Ning … …

　　The great devil of running water, Fukuhara Ai made of iron. Fukuhara Ai rarely wins against China athletes in international competitions, and his career has been shrouded in the shadow of the "big devil" of table tennis, which is helpless. The advantage of China table tennis team, especially the women’s team, over other players is hellish.

　　Fukuhara Ai made his first sound after he announced his retirement, thanking the fans in China and China.

　　It’s really distressing that Fukuhara Ai tried her best but couldn’t win, but that doesn’t prevent her from making great contributions to the rapid development of Japanese table tennis. He was selected to the national team at the age of 12 and made his Olympic debut at the age of 15. From 2003 to 2016, Xiao Ai gradually became the absolute core and leader of Japanese women’s table tennis. The younger generation regards her as an idol. Japanese table tennis player Ito Meicheng once said: "Looking at Captain Fukuhara, I know very well that it is not easy for her to bear the name of Japan. If I can become a captain in the future, I also want to be a player like her."

　　Under her leadership and influence, a new generation of Japanese players also became attached to China. These players, who were trained in China since childhood, or developed under the training of China coaches and sparring partners, helped Japanese table tennis to make rapid progress, but also laid a deep "China brand". With Fukuhara Ai, a beloved predecessor, as an example, they also gained a lot of "audience affinity" in China.

　　More importantly, with Fukuhara Ai’s great concern and the continuous improvement of Japanese table tennis level represented by her, the Japan Table Tennis Association is also making great efforts to develop this sport. Since 2003, the Japan Table Tennis Association has established a national team for primary school students, adjusted the training mechanism of age groups, conducted regular closed training and overseas competitions, and strengthened the training of grassroots coaches. In 2008, the Japan Table Tennis Association built a national training center in Tokyo, and absorbed some professionals including coaches from China and other places, which became the training base of the Japanese table tennis team. Moreover, the Japanese table tennis team has established a system of substituting competition for training, and specially trained a group of players to participate in the world series of adult groups from the age of fifteen or sixteen, which made them feel the atmosphere of the competition ahead of the players of the same age in our country and increased their competition experience.

　　In the past two or three years, we can see that although the national table tennis still has absolute advantages, Japanese table tennis has made rapid progress. On the men’s team, Zhang Benzhihe, whose parents are both from China, has defeated Malone, ZhangJike and Fan Zhendong successively. On the women’s team, Meicheng Ito defeated the world champion Liu Shiwen in this year’s team table tennis World Cup finals. It can be seen that Japan’s challenge model to China has taken shape.

　　As we all know, from the ITTF to the national associations, from the constant changes in table tennis materials to the changes in the points system and the addition of mixed doubles, it is a "clear thing" to try to limit the absolute advantage of China, and the China table tennis team is also happy in this "encirclement and suppression". Because in the long run, it will do more good than harm to table tennis and the China team. After all, for sports, only more intense competition and stronger suspense can attract more audiences and promote the technical level to a higher level.

　　Next, Tokyo, Japan, in 2020 is the focus of preparation and competition between China and Japan in the past four years.

　　Wait and see!

　　(Text/Liu Chang Zhu Xinyu)

Source: WeChat WeChat official account, 19th Asian Games.

On September 10th, the theme song "Burning" and its MV of the torch relay of Hangzhou Asian Games were officially released.

The torch relay is an important part of the cultural activities of the Hangzhou Asian Games, and it is also an important way to spread the Olympic spirit, publicize and promote the Asian Games, and promote the host city and the co-host city.

On September 8, the launching ceremony of the torch relay for the Hangzhou Asian Games was held in Yongjin Park Square, Hangzhou, and it is currently being carried out in 11 cities in Zhejiang Province. As an important medium of the torch relay, the theme songs of the torch relay play an important role in enhancing the influence of the torch relay and promoting the torch relay activities.

The theme song "Burning" released this time is composed by Pang Long and Kong Fandong, and written by Pang Long. The melody of the whole song is passionate and catchy, and the lyrics are exciting and inspiring, showing the fighting spirit in the competition; The arrangement combines light electronic music and heavy rock music, giving people a passionate feeling.

Also released with the theme song "Burning" is the MV of this song. The performance was performed by YiBo, a young singer, actor and skateboarding promotion ambassador of China. Through the interpretation of the men’s 4× 100m relay teams in YiBo and China, the whole MV, combined with the related scenes of the torch relay of the Hangzhou Asian Games, embodies the goal of "China’s characteristics, Asian style and splendor", highlights the charm and achievements of poetry and painting in the south of the Yangtze River and the wisdom of Hangzhou, conveys the expectation of not being afraid of challenges, welcoming beauty and forging ahead together, and expresses praise for peace, unity, dream, inheritance, courage and strength, which inspires all sectors of society to be full of enthusiasm.

Fatigue and anxiety are common problems among many modern women. These fatigue and anxiety mainly come from the responsibilities and pressures in work, family and relationships. Women may feel helpless and depressed because it is difficult for them to find time and space to meet their needs. In order to solve these problems, we need to understand the situation of women and provide effective solutions.

First of all, women should pay attention to self-care and self-care. This means that they need to take time to take care of their physical and emotional health. They can keep healthy through exercise, meditation, good diet and adequate sleep. In addition, they can seek psychological counseling or communicate with friends and family to relieve stress and emotional problems. These methods can help women better cope with the challenges in life.

Secondly, society should provide better support and resources for women. This includes providing a better working environment and family treatment, as well as more support and resources to help women cope with challenges. In addition, society should also publicize the importance of gender equality and women’s empowerment to help women realize their potential better.

Finally, women themselves should maintain a positive attitude and confidence. They should believe in their ability to cope with the challenges in life and seek support and resources to help themselves. They can stimulate their enthusiasm and motivation by participating in social activities, learning new skills or seeking new challenges.

In short, women’s fatigue and anxiety need to be paid attention to by society and individuals. We need to provide better support and resources to help women cope with challenges and encourage them to pay attention to self-care and self-care. Through these efforts, we can help women realize their potential and live a happier and more satisfied life.

Near New Year’s Day, Spring Festival and Winter Holiday.

Is the desire of many friends to travel far away more and more intense?

However, those who want to go out should pay attention!

During the Spring Festival of 2024, the number of air ticket bookings has begun.

Economy class air tickets for some popular domestic destinations have been

Spring Festival travel rush in 2024

From January 26th to March 5th.

A total of 40 days

The price situation inquired by a travel client on December 12 th. The reporter of News Square inquired about the travel APP and found that in December and January,

The price inquired by a travel client on December 12 will last until February 7 and 8, that is,

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

The price inquired by a travel client on December 12th.

so

If there are citizens who plan to travel during the Spring Festival holiday,

Is it appropriate to start buying air tickets now?

Insiders say this is also necessary.

With the recovery of outbound demand

Passengers’ willingness to travel internationally has improved significantly.

Recently, international flights are also continuing to "get new"

China Southern Airlines plans to

From December 12th.

Resume the Zhengzhou-London direct flight route

A new Guangzhou-Zhengzhou-Luxembourg route will be opened on December 21st.

December to January next year

China Eastern Airlines plans to add recovery.

Shanghai flies directly to Cairo, Fukuoka and Dubai.

Brisbane and many other routes.

International and regional routes are expected before the end of the year.

Reach 80% in 2019

According to the data of many online travel booking platforms in China, with

The increase in demand will also speed up the resumption of flights. At present, many cities in China have opened direct flights to Malaysia and other places. In response to the growth of travel demand, airlines have also begun to make capacity adjustment and deployment.

New Year’s Day and Spring Festival holidays

Do you have any travel plans?

Have you bought the plane ticket?

If the time has been arranged,

We must seize the last chance to find out!

When it comes to culture, some people say that I went to college and studied as a graduate student, so I am a literate person. In fact, this is just a person’s education and diploma, not a real culture.

So, what is culture? Broadly speaking, culture refers to the sum of all material products and spiritual products created by human beings. Nowadays, there are many interpretations of the definition of culture, but in any case, culture can not be separated from literacy, and culture can not be separated from consciousness. A literate person is a person who can strive for goodness, progress and progress, a person who pursues personality charm, and a person who can be strictly self-disciplined. Such a person is a literate person with connotation.

Culture, culture, is to educate people. Wen is a civilization, and Wen is a literary spirit! Human society, from ignorance to civilization, this is the progress of society and the development of the times. A person with quality is a person who can arm his mind with culture. Such a person is a literate person and a civilized person.

Literature needs literature, but also needs culture. We should "create" people with literature and inspire people with literature, so as to keep pace with the times, keep pace with civilization, keep moving forward and strengthen ourselves. The Chinese nation has a long and splendid history and culture of 5,000 years, which makes us proud and glorious. The ancient sages have left us countless famous sayings that inspire people’s minds. These are the great wisdom of life, from which we can absorb spiritual nutrition, implant culture in our hearts, infiltrate into people’s bone marrow, and become a powerful spiritual driving force for life growth.

Culture and culture are precious in a word "Hua", and culture can be imperceptibly influenced; Culture can be passed down; Culture needs the unity of knowing and doing, being a man should talk less and do more, keep a low profile and do things with a high profile, which is the charm of culture. People live in reality, the commodity economy is a pluralistic society, colorful, singing and dancing, and all kinds of temptations come to us. Many people can’t stand the temptation of feasting, forget their initial heart, lose their kindness, empty spirit, impetuous mood, money first and self first; Some people make a lot of money, but they have no spiritual support, and eventually they fall down on the road of life.

There was a network anchor named Viya. In two years, she evaded taxes by 643 million yuan, and finally the tax authorities fined her a total of 1.341 billion yuan. She earns hundreds of millions of dollars a year. Some people don’t understand why she should do such a thing as tax evasion when she earns so much money a day. To put it bluntly, it is greed, which is the lack of culture. The lack of greed has been verified in her. People, if they leave morality and kindness, they will be greedy and will eventually be harmed by greed. Such examples are heard from time to time in reality.

A person can make money without money. Modern society provides everyone with a platform for self-development. As long as a person can work hard and strive for self-improvement, he can find his own life stage. If a person has no morality and culture, even if he earns a lot of money, he will eventually "spit it out". This is called settling accounts after the autumn, which is also called what goes around comes around, and what goes around comes around comes around. This is the causal relationship of life, and it is also a cultural embodiment of being a man.

To be a cultured person, this culture is to be a self-disciplined person, a person who can control his own behavior, a person who can control his own mouth, and a person who can control his own behavior. Perhaps some people will say that it is really too difficult and too bitter to be a man like this. In fact, suffering is also a kind of culture. If you eat bitter, you can be a master. If you don’t be a master, you have to consciously look for bitterness. This is a self-disciplined life. If you don’t suffer hardships in life, you won’t get rewards. Take pleasure in suffering, take pleasure in suffering, and strive for a life. This is the culture of being a man and a man with literacy.

In the long history of China, every major social change is preceded by "cultural" change. The sacrificial culture of Shang Dynasty laid the foundation for the ritual and music civilization of Zhou Dynasty. During the Spring and Autumn Period and the Warring States Period, a hundred flowers blossomed and a hundred schools of thought contended for cultural opening and innovation, which ushered in Qiang Qin’s Han nationality, the Han nationality was formally formed, and the Confucianism of Confucianism also promoted the unification of China. The New Culture Movement during the May 4th Movement created a new culture in China, which was a fusion of Chinese and Western cultures and ancient and modern cultures, and provided a cultural foundation for today’s national independence and national prosperity. Today, we propose the creative inheritance and innovative development of China’s traditional culture, which is bound to provide the strongest cultural support for the great rejuvenation of the Chinese nation.

Culture is resources, culture is power, and culture is spirit. This is true for the nation, the country and the individual.

However, what is "culture" is still one of the problems that need to be discussed.

From the etymology, what is China’s so-called "culture"? Why does it have such great power? The analysis of culture from this angle can refresh us and help us understand the essence of China culture, as well as where and why it is different from western culture.

Let’s talk about the "text" of culture first.

Oracle Bone Inscriptions’s "Wen" is a hieroglyph, and the glyph is a pattern formed by many lines and interlaces, which represents a pictorial symbol carved on rocks or animal bones to convey consciousness. It is an ancient hieroglyph. Therefore, the original meaning of the word "Wen" is a pictographic ideographic symbol carved on rock walls and Oracle bones in ancient times. To put it bluntly, it is an image and a symbol carrier carrying meaning. Therefore, speaking words is a symbol used to express events, facts and information. This is one.

Second, writing is aesthetics. It is said that one of our ancestors looked up at the sky at the beginning of the humanities, and there were beautiful clouds in the sky, as the saying goes, the wind came and the rain went, and the clouds rolled and the clouds were comfortable; Looking down at the ground, it is precisely the beautiful mountains and rivers and the beautiful land. When observing natural humanities, historical geography, personnel stories, as well as architectural costumes, body shapes and even the spirit of consciousness, he found that these things have a very interesting thing in common. Those various patterns are beautiful things in the form of beautiful lines, and their forms can bring people beautiful enjoyment. "Wen" can not only express things, but also express spirit. All kinds of expressions make us feel both practical and enjoyable. So, he drew a "text". This is the origin of writing and the beginning of culture.

Therefore, the original meaning of the word "Wen" expresses beauty, mainly the kind of beauty that brings beauty to people in form. Therefore, we say that "Wen" is a pattern. Later, the poems and paintings we wrote, including our words, calligraphy, music and dance, were all patterns, and they all expressed a kind of aesthetic and formal "Wen".

If we grasp the original meaning of the beautiful pattern of the word "Wen", we can understand the characteristics of China culture. China culture pays special attention to poetry, aesthetic feeling and the comfort and comfort of secular life. China people pay attention to "life", that is, "to be born and live", and to live beautifully, healthily, abundantly, comfortably and poetically. For the beauty of life, because of the beauty of life, people in China often write poems about life.

China is a country that attaches importance to life, aesthetics and poetry. It emphasizes the free and easy mind, the cultivation of mind, the vibration of soul and the enjoyment of emotion on the basis of the unity of nature, mind and matter, and the unity of inside and outside, and pursues the aesthetic feeling in life.

There is a saying in the ancients that "poetry expresses ambition". "ambition" is "the heart of intellectuals" Poetry, as a "text" to express the feelings and emotions of the heart, is the most appropriate carrier and the best expression of beautiful "text".

Therefore, from patterns to words to poems, paintings, music, architecture and clothing, "Wen" has become an aesthetic activity for objects, a sense of beauty and beauty of people, and then it is derived from aesthetics. "Wen" is a phenomenon form, a subjective feeling, an aesthetic relationship between subject and object, an attitude of observing life and existence, and a poetic mode of life, culture and poetry.

Look at "Hua" again.

"Hua" is two people in Oracle Bone Inscriptions. On the left is a man standing head-up, and on the right is a man falling head-down into the ground. From left to right, it is a change from birth to death, which is also a natural life process. Oracle Bone Inscriptions’s man on the right is written as a dagger in the bronze inscription, so the word "Hua" is horrible: a man on the left and a knife on the right-killing people, which means revolution, innovation, innovation and metabolism. Therefore, "transformation" is a movement, a law of nature, progress and change, that is, the old dies and the new is created, that is, "dialectics". This is the first meaning of "Hua".

It is said in the Book of History that "every day is new, every day is new, and every day is new", which expresses this law of nature. This "new" is "pro" on the left and "Jin" on the right. "Dear", the top is a metal drill, which is inserted into the stake below, and then the axe on the right is used to cut the stake, and the stake is decomposed and split for firewood. Therefore, "new" is broken down, turning the whole into parts and the big into small ones. As far as philosophical methodology and behavioral practice are concerned, we usually call it "analysis" and "decomposition", or philosophically, "deconstruction". This is the second meaning of "Hua".

On the whole, "transformation" is a process of change, change or elimination, and it is also an action and a process before reorganization and innovation.

Why should people be "modern" and "new"? Whether it is new or new, it is to find out the essence and law of the object world through research, anatomy and observation of parts and small parts, and apply it to production and life to create new things and new values. By turning the big into the small and turning the whole into parts, we can grasp the essence and law of the object more conveniently, have a more accurate understanding, have a more successful guarantee and get more achievements when we act. This is research, a process of academic activities, scientific exploration and philosophical thinking. Its purpose is to analyze, dissect and then "construct", that is, to reassemble concrete, phenomenal and fragmentary things with their own thinking, express them in the form of abstract thinking and present them as theories. A whole, an abstract meaning and a universally applicable law are constructed, from which "logic" or "metaphysics" is formed, which is a "Tao" based on the study of phenomena, that is, the source of the world, the essence of the world and the law of the world, so that we can use it and serve the survival and development.

The development of philosophy led to the development of natural science, which brought about the industrial revolution, and then there was a historic translocation of eastern and western countries in the world. "Culture" is the wheel and engine of world historical progress.

[This article comes from "33 Keywords of China Traditional Culture" published by People’s Publishing House]

# Headline Creation Challenge #

China good ingredients, cured my skin care internal friction.

If you are a beauty lover or a skincare expert, you must have studied the popular "ingredients".

Are beauty and skin care ingredients safe? Is it effective? Is it suitable for your skin? Can products with the same ingredients be "leveled"? These are also topics of concern to everyone.

In fact, more and more people have become interest-oriented and research-oriented consumer groups, changing from "identifying brands" to "identifying ingredients".

A huge amount of statistical data shows that from the first quarter of 2021 to the second quarter of 2022, the number of short videos of beauty and the number of searches for beauty content in Tik Tok continued to rise. Content such as "ingredient upgrade", "efficacy skin care", "compound ingredients" and "pure beauty" have all increased in different proportions.

In order to promote the development of domestic brands and local beauty and skin care ingredients, so that domestic brands can have a reliable technical core and style construction, Bazaar Fashion and ByteDance Marketing Service Brand Huge Engine launched the second season project of "Great China Ingredients".

In the last season, Bazaar and Huge Engine joined forces with six domestic brands and thousands of talented people Tik Tok to plant grass. The second season’s "Great China Composition" will bring the public a deeper understanding of the hard work behind the composition.

In the second season, we will gain insight into the market trend with the 2022 Beauty White Paper with a huge number of engines, with many platform leaders such as Zhu Zixiao, Cui Jianan, Zhu Xiaohan and Rika_ Huahua as the endorsements of China, and communicate with the public through interactive challenges, e-commerce live broadcasts and other multidimensional activities to help the public see more great China brands.

What exactly is the great China component? Let’s follow the people to find out.

Peer Zhu

Functional skin care ingredients can solve skin problems. When a domestic brand can create an exclusive "core ingredient", this brand can really make China skin care to a higher level in the world.

Cui jianan

If our brand can absorb the essence from the traditional skin care culture and combine modern scientific research technology to meet the needs of segmented consumers and provide good products that everyone really needs, it will be great.

Zhu xiaohan

Despite the fierce competition in the beauty industry, there are still domestic brands that insist on pursuing the details of ingredient research and development and constantly innovate and upgrade in the field of skin care. Their ingredients are excellent, safe and reliable, and their prices are close to the people. They have explained what is the "great China ingredient" with practical actions.

Rika_ huahua

A title with "great China ingredients" must be able to understand and study the needs of local people, research and develop ingredients and technologies, and then constantly research, upgrade and interact, and can accept and be willing to accept the public feedback after the innovation. This is the attitude that brands should maintain in making products.

In the past, people’s understanding of ingredients mostly came from advertisements of international brands and endorsements of foreign raw materials companies.

Now, the rising domestic products are driving the development of China’s characteristic ingredients in their own way.

PMPM：

China scientific research system innovation × raw material and formula technology innovation.

Explore and draw inspiration from global raw materials, transform China’s cutting-edge scientific research achievements, and drive technological innovation of raw materials and formulas with China’s scientific research innovation.

mentionPMPMMany people will think of exploring the Piedmont forest white truffle series. This series contains two core components: PMPM and Ashland, a global TOP10 raw material supplier, jointly developed.TruDiamond? white truffle precise positioning extract, can promote skin metabolism; Co-developed with Cosmetic Innovation Center of Jiangnan University.EquilYeast? yeast lysate extractIt can effectively resist sugar and suppress black. The research and development of the two exclusive ingredients is PMPM.Raw material innovationA solid step forward.

In 2022,PMPMWelcome three authoritative scientists in the industry with more than 70 years of scientific research experience.The scientific research system has been comprehensively upgraded., driveProduct innovation. PMPM focuses on the pain points of essence products and adopts water-oil dual-phase formula to innovate."Supramolecular self-osmosis technology"Control the separation speed of water and oil, and form a stable water-in-oil (micro-water droplets) state by shaking the product, so that the product can reachBetter penetrationandStronger efficacy.

Eventually bornPMPM white truffle oil essenceIt is an innovative creation based on the needs of consumers in China, which is deeply reflected."Multi-dimensional efficacy", "streamlining skin care" and "nourishing skin with oil"Three major trends, while at the same timeMeet the needs of various skin types.

Doing difficult and correct things is a brave exploration and breakthrough innovation of China’s original skin care brand.

Lifelong research：

Quantitative efficacy nursing scheme × accurate repair sensitivity

Divide sensitive types into different categories, and research products for different sensitive types to achieve precise repair.

There is no best product, only the product that suits you best. The lifelong research on skin problems holds that sensitivity is a complex skin problem with multiple mechanisms and manifestations, and different users have different mechanisms of sensitivity. To this end, the lifelong research has developed a problem skin test to help users care more scientifically and rationally. Users can learn about their skin condition from here, find a suitable solution to their skin problems, and then choose targeted products.

Among them, designed forOil sensitive muscleDevelopedFive rings essence 2.0, but also achieved a leap forward. It is also a popular ingredient olive leaf extract, and the five-ring essence 2.0 is based onSupramolecular oliveInstead of the traditional olive leaf extract, the original reddish soothing raw material group was upgraded to saffron and citrus fruit extract.Bilishu plusThe addition concentration is further improved. However, the overall concept of the product remains unchanged: the five links are coordinated, and the problem oil-sensitive muscles are carried out at the same time.Root cause improvement. No matter whether it is ingredient upgrading or synergistic compounding, the lifelong research never goes with the flow and constantly explores more possibilities of innovation.

In addition, the lifelong research also takes into account the problem of dry and sensitive skin, and creates a brand-new five-ring oil, which focuses on barrier repair and moisturizing and anti-wrinkle, so that sensitive skin in different States can achieve a more comprehensive repair with five rings.

Go straight to the root of the problem and get it all around.This is the precise repair answer given by China.

Letter from spring

China Original × Three-body Double-position Double-throw VC

Challenge international technical problems and find original solutions across borders.

In 2006, the founder of Chunri Letter, Mr. Bian Qianjin, graduated from Jiangnan University with a major in fine chemical engineering, and began to practice in the skin care industry. After discovering that VC is easy to be oxidized and inactivated, it tries to challenge the internationally recognized technical problem of "VC stability".

The common way to solve the stability of VC in the world is to sacrifice efficacy and choose vitamin C derivatives with poor efficacy. Either sacrifice the price advantage and adopt the high-cost "gouache" separation method. It is necessary to achieve VC stability and high efficiency, but also to make the price affordable to the public. In spring, I wrote to create three major schemes of "water, oil and powder" with three bodies and two warehouses, ensuring thatHigh activity and stability of vitamin C.. This method requires not only the ability of the formulator, but also special VC powder.

The beauty industry could not find a solution, so it went to the medical industry to find it. In cooperation with the global VC supplier (Unacon, China), Chunri wrote to customize micron-sized ultrafine VC powder, and developed the world’s first water-oil powder separation.Three-body and two-bin throwing VC essence. While ensuring the stability and high efficiency of each prototype VC, the refreshing skin feeling and high cost performance also make more people choose the spring letter. The founder of the brand said that he enjoyed it, because the mission of technicians to start a business is to challenge technical problems.

This is China’s element transcending imitation and pursuing originality.

Ou shiman

China Pearl ×SCI International Recognition

Specializing in pearl research for 55 years, self-developed innovative whitening ingredient Zhenbaiyin ?Pro.

There has always been a controversy about the whitening of pearls.

Ou shimanMr. Shen Lao, the founder of the company, has been cultivating pearls since the 1960s. He has always believed that pearl whitening will be recognized. 55 years of pearl research, letOu shimanFrom small pearls, 1437 species were successfully identified.Pearl active polypeptide component. Therefore, pearl whitening is no longer an "ancient" and "false white" component in the "legend".

Ou shimanPublished a paper in the international SCI journal, which verified the extraction from pearls.Zhenbaiyin ?ProMechanism of whitening. The verification method is completely in accordance with internationally recognized standards. The paper proves that: Zhenbaiyin ?ProThe mechanism of action is different from the common whitening component of focused tyrosinase, but it directly acts on the upstream of tyrosinase-endothelin-1, cutting off the melanin signal, thus inhibiting the formation of melanin earlier.

Ou shimanIn order to better improve.Zhenbaiyin ?ProThe purity of raw materials and preserved whitening activity were further purified by vacuum freeze-drying method, which was successfully improved.Zhenbaiyin ?ProComposition purity and raw material utilization rate.

Ou shiman55 years of specialized research on pearls, through four core technologies, self-research and innovation of whitening ingredients.Zhenbaiyin(zhenbaiyin refers to pearl extract), which can inhibit tyrosinase activity up to.58.64%2(Data from Osman Pearl Research Institute, based on the experiment of inhibiting tyrosinase activity in vitro by raw materials), upgraded version.Zhenbaiyin ?Pro(Zhenbaiyin ?Pro means: hydrolyzed conchiolin), and the source can be suppressed by black.99.37%3(The data comes from the third-party Boxi Bio "Active substance whitening detection based on ET-1 stimulated melanin model"). Suitable for Chinese skin,Efficient whitening is not irritating.

This is China’s component proving itself by international standards.

On the Significance of "Great China Composition"

Peer Zhu"Great China Ingredients" popularizes the excellent domestic skin care ingredients to more consumers, so that consumers can know their choices more clearly, not blindly buying, and the growing strength of our domestic products. At the same time, it also saves a lot of publicity costs for merchants and brands, so that some high-quality domestic brands can quickly get out of the circle.

Cui Jianan:Paying attention to ingredients is actually the embodiment of rational consumption. A huge number of engines find trends, make wind-makers, brands study good ingredients, content creators publish good content, and try to make the research results of brands interesting so that everyone can be interested and love to watch and use them. I hope we can work together to make our domestic products go steadily and further. Maybe in the future, people all over the world can see the China brand on their dressing tables; China can be found in skin care products all over the world.

Zhu Xiaotong:Domestic products are not only sentimental, cost-effective, but also have many original leading ingredients. I hope more people can understand the core competitiveness of domestic products and the ingredients of China! It is also the "Great China Component" that gives these down-to-earth domestic brands a chance to be recognized and loved by the public, and makes domestic products go global.

Rika_ huahua:The "Great China Component" enables consumers to make rational judgments on products. In fact, it is a good thing that the ingredients are open and popular. After consumers judge and choose domestic brands and really experience the use, they can build a trust in products and brands, so that domestic brands can be further truly passed on from mouth to mouth.

Integrate the rapid development of domestic and foreign resources, tailor-made for Chinese people, go beyond imitation and pursue originality, and prove yourself by international standards … More and more China ingredients are being born. More and more national brands began to invest in the development of exclusive ingredients. Whether it’s customizing to the cutting-edge raw material companies, cooperating with universities, or more actively breaking down the barriers of food, medicine and cosmetics, and taking greater steps by combining the industrial chain advantages of various industries …

Great China brands are no longer substitutes for foreign brands, but are on the road of rising.

The great China ingredients will not be imitators of imported ingredients, but will surely be a key step in the brand building of domestic products.