A collective COVID-19 infection broke out at the US military base in Okinawa, and the US Navy’s "Good Richard" amphibious assault ship burst into flames, and the US Air Force crashed an F-16C… …

　　This summer, American troops deployed in many parts of the world have frequent accidents and troubles!

　　This is the Futenma base of the US military stationed in Japan in Okinawa, Japan, which was photographed on January 27, 2018. Xinhua News Agency/Midland

　　Make people angry! Aggregative COVID-19 outbreak broke out at the US military base in Japan.

　　Recently, a collective COVID-19 infection suddenly appeared in the US military base in Okinawa. Only from July 7th to 11th, there were 61 confirmed cases of COVID-19 in the U.S. military base in Okinawa, and on the 13th, the U.S. military base in Okinawa notified 32 confirmed cases to the local area. On the 15th, the Okinawa prefectural government of Japan confirmed that there were 36 new confirmed cases of COVID-19 in several local US military bases in Japan.

　　A large number of confirmed cases appeared in a short period of time. Danny Yucheng, the governor of Okinawa Prefecture, was "shocked" and "extremely sorry" about the news, and said that he "had to have strong doubts about the epidemic prevention countermeasures".

　　It is reported that more than half of the 50,000 US troops stationed in Japan and the United States are stationed in Okinawa, and they are not subject to Japanese Covid-19 inspection, and the US military’s epidemic prevention measures are not controlled by the Japanese side.

　　It is even more reported that the US was initially reluctant to disclose information such as the number of confirmed cases of US troops stationed in Japan and the whereabouts of confirmed cases. Later, at the repeated request of the Japanese side, it had to publish relevant information.

　　American soldiers who enjoy "special status" are "free to come and go" and "go their own way" in Okinawa. Some Okinawa residents said that during the epidemic, they were really worried when they saw American soldiers without masks on the street.

　　For a long time, Okinawa residents have complained about the noise and pollution caused by the US military base, the crash of US military aircraft, and crimes committed by US military personnel. The outbreak of the cluster epidemic has intensified their dissatisfaction.

　　Too bad! The US Navy’s "quasi-aircraft carrier" is in full swing

　　Something happened to the US military base in Japan on the west coast of the Pacific Ocean, and the US naval base on the east coast was not "peaceful".

　　On July 12th, local time, the "Good Richard" of amphibious assault ship, moored at the naval base in San Diego, USA, exploded and burst into flames. For a time, the pungent smoke produced by the burning of plastics, cables and other materials floated all over the center of San Diego, and many sailors who escaped from the ship also lost all their property, "only a suit of clothes."

　　On July 12, the naval base in San Diego, California, USA caught fire and emitted smoke. A fire broke out on the 12th in amphibious assault ship, a US military vessel moored at the San Diego Naval Base in California. Xinhua News Agency/Midland

　　According to the US Navy, as of the afternoon of the 13th, 36 sailors and 23 civilians had been treated for high temperature burns and smoke inhalation.

　　Good Richard is one of the American Navy’s wasp-class amphibious assault ship ships, with a displacement of over 40,000 tons. It has a spacious flight deck and hangar deck, which can accommodate helicopters, tilt-rotor aircraft and short-range take-off and landing aircraft, and is equivalent to a quasi-aircraft carrier.

　　Although the name is very special, many people will not be unfamiliar with the ship. In the popular sci-fi movie Super Battleship a few years ago, people have experienced the elegance of this big ship.

　　Before the fire, the ship was under medium-term maintenance, mainly upgrading the flight deck. After the upgrade, it will be able to carry at most 16 F-35B short takeoff/vertical landing fighters or 22 MV-22B Osprey transport planes.

　　This fire, which lasted for dozens of hours, may make it difficult for this huge ship with a ship age of more than 20 years to regain its glory. Some analysts pointed out that although the damage degree of the ship is still unclear, the intensity of the fire is enough to deform the structural steel of the hull. Considering the damage degree, the ship will stop using for at least several years, and it is likely to be identified as completely scrapped. Once the ship is scrapped, it will be "the most serious safety accident of the US Navy in the past 20 years" with heavy losses.

　　What a jam! The U.S. Air Force recently destroyed another plane.

　　It rained all night, and the fire on the "Good Richard" has not been extinguished, and the Air Force has "added a wall" to the US military.

　　On July 13th, local time, an F-16C fighter plane crashed at holloman Air Force Base in New Mexico.

　　Data Map: US Air Force F-16C Fighter

　　However, this plane crash is not the only one this year. Since May, there have been many crashes in the US Air Force, including the tragedy of "the plane crashed and people died".

　　On May 15th, an F-22 fighter plane of the US Air Force crashed near Eglin Air Force Base in Florida, and the pilot ejected to escape.

　　On May 20th, Eglin Air Force Base confirmed that an F-35A fighter plane crashed while trying to land at the base on the evening of 19th, and the pilot also ejected to escape.

　　On June 15th, an F-15C fighter plane crashed during a training mission at the US military base in Britain.

　　On June 30, an F-16 fighter jet crashed while performing daily training tasks at Shaw Air Force Base in Southern California, USA. The pilot on board was taken to the hospital and was later declared brain dead.

　　In less than two months, several "Hawk" aircraft with high cost and outstanding performance "lost their wings" in training, and the loss was not insignificant.

　　Xinhua News Agency, Nanchang, December 13th-The 6th Chinese Billiards World Championship of China Billiards Association ended its quarter-final competition in Yushan County, Shangrao City, Jiangxi Province on December 13th. Zheng Yubo and Chen Siming, the last champions, were both out of the men’s team and women’s team, so they missed defending their titles.

　　Zheng Yubo, who is expected to hit the third consecutive championship this time, met john young, the champion of the 2017 tournament. John young established a 10:4 lead early, and Zheng Yubo struggled to catch up, but still lost 11:13. John young will play against his apprentice, Zhao Ruliang, who lost to Zheng Yubo in the last final. In the other semi-finals, Xu Tianwei, the "dark horse" who eliminated the famous Zhang Jianpeng, played against Shen Shenyi.

　　In the women’s group, defending champion Chen Siming lost 9-11 to Liu Xiazhi, who will compete with He Xinru for the final ticket. In the second half of the quarter-finals, the winners and losers were all decided by the deciding game. Tang Chunxiao won three games in a row while falling behind at 8:10, and reversed the 2017 champion Fu Xiaofang and Zhang Muyan with the same score in the direct dialogue between the two "post-00 s".

　　This tournament attracted 496 players from 41 countries and regions, and the number of participants reached a new high. It is the largest Chinese billiards competition in the world. According to the schedule, the men’s and women’s finals will be released on the 14th.

Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

See snow drifting again.

Affection is a bond that can never be abandoned; Group year is the way home for family members who are thousands of miles away. Hundreds of millions of Chinese people are looking forward to the New Year, and they are looking forward to being happy to accompany their families to have a family reunion dinner, talk about their family, and make prayers. However, there are such a group of people who are afraid of the Chinese New Year, because they miss their loved ones in the high wall more and care more during the festive season. When you see the streets decorated with lights, when you hear the laughter and laughter of the neighbors next door, they are faced with the absence of their loved ones and the year after year when they can’t "reunite".

In order to further transform the results of family support and education, the Third Ward of Yizhou Prison organized the "Spring Warming and High Wall" support and education activities, and let the relatives of criminals spend a "reunion year" with their long-lost families on the eve of the Spring Festival in 2024. This is the coldest time since winter. Relatives of criminals come from all directions regardless of the cold, just to meet their relatives in the waiting high wall. The long-awaited reunion moment was full of excited tears and gratified smiles, and also left a touching moment.

Wu Mou, a criminal, has been in prison for almost three years, but he has never met his family. The prisoner is anxious about his family, has great psychological pressure, poor sleep quality, and is often in a trance and irritable. According to the police, the prisoner’s father’s household registration is not with him, and he can’t provide proof of relationship, so he can’t come to prison to meet him. For this reason, the police contacted Wu Mou’s father many times and instructed him to issue a certificate in his community, which was included in the list of family activities. Three years later, the father and son finally met at the scene of the help and education activities, and all their thoughts were released at this moment.

The criminal Ding Mou, the youngest criminal in the prison area, is under 19 years old. In Ding’s mother’s heart, he is still a child. Ding’s mother is always worried about whether he has listened to the words of disciplining the police … When she saw the standardized, neat and clean environment in the prison area and heard the police introduce the management and education of the prison, she repeatedly said to the police: "I am relieved now, and I can sleep well when I go back."

The criminal Hu, whose wife is seriously ill. Being in a high wall, it has become his extravagant hope to accompany his wife to see a doctor and take medicine, and it has also become a heart disease when he is serving his sentence. At the scene of helping and teaching, he looked at his seriously ill wife with distress, poured hot water for her, and clung to her hand and refused to let go. They agreed to work together and wait for him to come home from prison and spend the rest of his life together.

At the activity meeting, the prison area answered the questions concerned by the family members one by one, hoping that the family members would encourage their relatives to confess their sins and repent and actively reform. At the same time, it is necessary to educate criminals to realize the difficulties of their loved ones, establish a sense of family responsibility and social responsibility, and take "not coming for nothing, not coming again" as an important goal of reform and future life.

The snow outside the window is still falling, and the multi-purpose hall in the prison area is filled with a warm reunion atmosphere. This is a long-awaited reunion, and the thoughts piled up like snow in my heart have melted into yearning for a better new life and the driving force for new life in this moment of zero-distance gathering.

A special "Year of the League" not only builds a bridge of communication and exchange between criminals and their relatives, but also enables their families to know more about prison work. On the way of education reform, Yizhou Prison has been committed to combining education reform with family responsibility and social responsibility, inspiring criminals to reform from the heart, giving full play to the ties and driving role of family ties, and inspiring the misguided souls to regain their courage and confidence in returning to society, so as to realize the transformation from the inside out.

Yizhou prison in Sichuan province

Original title: "Transformation of Xiaoyi Dialect | Seeing the snow drifting again, they ushered in a special" Youth League Year ""

Read the original text

　　Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous reliance was on the commercial housing market, and this time the foothold will be affordable housing.

　　"After buying a house for two years, business tax will no longer be levied, and the strength of the policy exceeds market expectations." On the evening of 17th, a real estate agent manager in Shanghai couldn’t hide his surprise on the phone. Stunned. On that day, the the State Council executive meeting just studied and determined three measures to promote the healthy development of the property market.

　　The central government has also reserved a lot of space for local governments to "rescue the market": all regions should adjust measures to local conditions and "further adopt policies and measures to promote the healthy development of the real estate market".

　　Looking back on 2008, from the intensive control object of macro policy to being positioned as "an important pillar industry of national economy" again; From trying every means to stabilize the soaring price and cool down the investment speculation, to using credit and tax policies to stimulate demand by all means; From queuing up all night to freezing sales. The real estate industry has gone through this year. How to treat the adjustment of building administration? Do we have to save the property market to save the economy? Must the house price be guaranteed to save the property market?

　　Do we have to save the property market to save the economy?

　　Some people even doubt the "justice" of saving the property market. In this regard, financial columnist Wu Xiaobo said, "The government has its moral justice to save the market at this moment."

　　On December 10th, Morgan Stanley Research Department released the latest economic research report on China, and held that the typical feature of China’s economy in 2009 was "deterioration followed by improvement", but real estate investment was the biggest uncertain factor to judge the growth expectation in 2009.

　　In the composition of fixed assets investment in the whole society, real estate investment, which is closely related to more than 50 industries, ranks first in the world. As of July 2008, the sum of electric power, heat energy, transportation and water conservancy environment accounted for less than 25% of fixed assets investment, manufacturing investment exceeded 30%, and real estate investment accounted for more than 33%. This determines that infrastructure investment alone is not enough to prop up economic growth, and pure government investment is also difficult to make up for the decline in real estate and manufacturing investment.

　　Not to mention the dependence of local finance on real estate. Taking a district of a city in the east as an example, the fiscal revenue in 2005 was 12.4 billion yuan, of which 6.4 billion yuan was turned over to the city and the central government, and the local disposable fiscal revenue was 6 billion yuan; Among them, 2 billion yuan must be "rewarded" to industrial enterprises according to the investment agreement, and the local actual disposable tax revenue is 4 billion yuan. The tax revenue contributed by the real estate industry in that year (including central tax and local tax) reached 2.8 billion yuan, as well as 1.2 billion yuan of supporting fees for large real estate municipalities collected by hitchhiking and about 2 billion yuan of land transfer fees in that year, which were not included in the fiscal account and were used outside the system. In this way, among the 7.2 billion yuan of government funds actually available at the district and street (township) levels, the real estate industry has created more than 5 billion yuan.

　　In this case, re-boosting the real estate industry has become an important choice to promote investment and protect the economy. Real estate has been promoted to "an important pillar industry of the national economy" and "affordable housing project" has been listed as the first of the "Ten National Articles", so the policy mix clearly conveys the orientation that "saving the economy must save the real estate first" and "promoting investment cannot be separated from stabilizing the property market".

　　"I wonder, what are the similarities and differences between starting domestic demand under the financial tsunami in 2008 and stimulating domestic demand under the Asian financial storm in 1998?" Hu Yijian, a professor at the School of Public Economics and Management of Shanghai University of Finance and Economics, said, "Ten years ago, one of the fulcrums to incite domestic demand was real estate, and it will still be ten years later. However, the previous time relied on the commercial housing market, and this time the foothold was affordable housing. "

　　Must the house price be guaranteed to save the property market?

　　As the year draws near, developers are even more hungry for funds, and discount promotion patterns are constantly being refurbished. In Changsha, Hunan Province, there is even a developer’s activity of "buying facial cleanser and sending it to the house". A real estate agency negotiated with the developer to launch a sales model: citizens buy facial cleanser, liquor and other consumer goods through the company, and every time they spend more than 1,500 yuan, they will give a 1 square meter house, buy more and send more. After making up a house area, you can exchange it for a house from the developer.

　　How to fully release the normal housing consumption demand? The fundamental point is to improve purchasing power. There are two ways to improve purchasing power. One is to increase income, which is almost impossible when the economy enters the downward cycle. The second is to reduce housing prices, which is the most practical way at present.

　　Different from the expectations of a few wealthy people when they invest in housing, a large number of working-class people consume housing based on reality. As long as the house price is adjusted back to its purchasing power range, or even "within reach", they will enter the market. When the real estate market is a consumer market, the most important issue for housing buyers is their ability to pay rather than their confidence. Recently, some properties of Country Garden, a real estate tycoon, are selling well in a weak market. One of the important reasons is that they are low in total price and high in cost performance. In recent years, the prices of some high-quality properties developed by Country Garden are close to the prices of affordable housing. The example of Country Garden shows that only standing on the basis of consumers’ purchasing power can bring lasting demand for the property market.

　　Professor Yin Bocheng, an economist, believes that since the Central Economic Work Conference clearly stated that "reducing the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing and giving full play to the positive role of real estate in expanding domestic demand", it is time to return to the origin of purchasing power to observe the property market problem.

　　As for the tax rebate for buying houses, which is widely circulated in the market at present, it is only attractive to high-income people. Our reporter once asked two high-income earners whether they would consider buying a house if the principal and interest paid by the purchaser to the bank were deducted from the personal income tax base. A professor from Shanghai University of Finance and Economics replied: It depends on the deduction time. If the deduction time is long, you will consider investing in real estate; If there is no tax rebate incentive, I will not consider buying a house now. Because he already has three houses, he just sold one in early 2008. A president of a securities company who began to be laid off in the second quarter of 2008 replied: If the tax is refunded, I will not be in a hurry to receive my salary and bonus in the first quarter of this year, and I will receive it after deducting the purchase of a house. Obviously, the tax rebate policy for purchasing houses that has been introduced in Chongqing and other places is effective in stimulating real estate investment, but the side effect is that it may continue to blow up the bubble and bring new injustice.

　　"Stable transaction volume" or "stable house price"?

　　The Central Economic Work Conference proposed that one of the key tasks of economic work next year is to "maintain the stable and healthy development of the real estate market". Is the key to stabilizing the property market to "stabilize the transaction volume" or "stabilize the house price"?

　　This must be clear about the real estate market, what is the first need of the current government? It is real estate investment that drives economic growth and the jobs it creates, followed by taxes and land transfer fees from the real estate industry. In other words, for the government, it is more important to maintain high real estate turnover than to maintain high housing prices. Only by appropriately lowering the price in exchange for the transaction volume can the real estate investment continue, because the inventory is counterproductive to the investment. The more vacant stock houses, the smaller the prosperity of future investment, and the terminal sales volume is the first factor to ensure the investment to run. If the sky-high price is low (as has happened in some cities since the third quarter of this year), the so-called price has no market and the sales freeze will force the investment to drop sharply. In the end, the government can neither get taxes from real estate nor even guarantee jobs.

　　In a word, the root of stimulating domestic demand with real estate consumption is to reduce prices, run volume and pull investment to drive employment and protect the overall situation.

　　From this perspective, we can correctly understand why the Central Economic Work Conference proposed that "the desire of residents to improve their living conditions reasonably should be combined with the role of real estate as a pillar industry", that "the supply of affordable housing should be increased, the burden of residents’ reasonable purchase of self-occupied ordinary commercial housing should be reduced, and that real estate should play an active role in expanding domestic demand", and that the the State Council executive meeting on the 17th called for "guiding real estate development enterprises to actively respond to market changes and promote the sale of commercial housing" in studying and deploying policies and measures to promote the healthy development of the property market. (Reporter: Xu Shousong)

The State Council issued several opinions on promoting the healthy development of the real estate market.

　　On the 21st, the General Office of the State Council published "Several Opinions on Promoting the Healthy Development of the Real Estate Market" on the Chinese government website. The opinion puts forward that the construction of affordable housing should be strengthened to further improve the living conditions of the people and promote the healthy development of the real estate market.

　　The State Council executive meeting deployed measures to promote the healthy development of real estate market.

　　Wen Jiabao, Prime Minister of the State Council, presided over the the State Council executive meeting on 17th to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The central bank and the China Banking Regulatory Commission jointly issued measures: the interest rate of low-rent housing construction loans will drop by 10%

　　On the 17th, the central bank and the China Banking Regulatory Commission jointly issued the Measures for the Administration of Low-rent Housing Construction Loans, which stipulated that the interest rate of low-rent housing construction loans should be lowered by 10% according to the benchmark interest rate of loans of the same grade in the same period published by the People’s Bank of China.

　　The National Development and Reform Commission issued a central subsidy of 10 billion yuan for the construction of affordable housing.

　　According to the introduction of the National Development and Reform Commission on the 17th, the National Development and Reform Commission recently issued a 10 billion yuan central subsidy investment plan to speed up the construction of low-rent housing and the renovation of shanty towns in state-owned forest areas, reclamation areas and coal mines, as well as to expand the pilot renovation of dilapidated houses in rural areas.

　　Supporting the bottom, activating and working together-interpretation of three key words of the new policy of the property market

　　"At present, we must adhere to the basic direction of housing marketization and the principle of implementing the housing security system for low-income people with housing difficulties …"

　　The two "Persistences" clearly put forward by the the State Council executive meeting on 17th not only show the government’s determination to increase the construction of affordable housing, but also show the attitude of adopting more active economic policies to activate the ordinary commodity housing market.

　　Xinhua Viewpoint: Communication on Policy Adjustment of Current Real Estate Market

　　"Everything is available, and the policy is strong, exceeding market expectations." On the evening of 17th, an account manager of Daning Store of Zhongyuan Real Estate could not conceal his surprise on the phone. "Business tax will not be levied after buying a house for two years, but we thought it would take at least three years."

　　The government has made all-round moves to stimulate the property market experts to interpret the four new policies in detail

　　Yesterday (17th), Premier Wen Jiabao of the State Council presided over the the State Council executive meeting to study and deploy policies and measures to promote the healthy development of the real estate market.

　　The transfer of houses over two years will be exempted from business tax, and the urban real estate tax will be cancelled.

　　The Central Economic Work Conference, which ended on the 10th of this month, proposed that "the supply of affordable housing should be increased, the burden of reasonable housing purchase should be reduced, and the role of real estate in expanding domestic demand should be brought into play". Yesterday (December 17th), the the State Council executive meeting determined three measures to speed up the construction of affordable housing, encourage housing consumption and maintain a reasonable investment scale in real estate development.

　　Year-end feature: three key words outline the confidence curve of the property market in 2008

　　2008 is destined to be an extraordinary year for both the world and China.

　　At the beginning of the year, Wang Shi first threw out the "inflection point theory"; As the tide of price reduction began to sweep across the national property market, in some cities with large bubbles, the phenomenon of supply interruption began to appear; What makes developers more stressed is the unprecedented calm wait-and-see attitude of home buyers. The continued downturn in the transaction means that the real estate market has fallen into a period of deep adjustment.

　　The Blue Book looks forward to the real estate market in 2009: it will enter a long adjustment period.

　　China Academy of Social Sciences pointed out in the 2009 Blue Book of Economy published in Beijing on the 2nd that the real estate market will enter a long adjustment period in 2009 under the influence of international and domestic economic situation and national macro-control policies.

　　Year-end feature: The era of high housing prices is drifting away.

　　Similar to the trend of the securities market, the real estate market in China has also cooled rapidly from the "boiling point" at the beginning of this year. Up to now, the market depression is still continuing. Although since the fourth quarter, the government has stepped up efforts to rescue the market, and the real estate market in major first-tier cities is slightly warming up, there are indications that some leading indicators of the real estate market are still not very optimistic.

Editor: Wang Jiaolong