[car home Industry] See you in car home E Week to learn about the weekly events in the automobile industry. For the automobile industry, this week is "quite interesting". The popularity of (|) has greatly increased CEO Li Xiang’s confidence, made a good comparison with Volkswagen brands on the Internet, and reported the "revenge with one arrow" with Feng Sihan, CEO of Volkswagen China; AITO’s first product, M5, was officially released, and Yu Chengdong brought the press conference form commonly used in the science and technology circle to the automobile circle. His bold speech triggered a heated discussion in the industry. Musk tweeted that he would pay $11 billion in taxes this year, making him the most taxpayer in history, and severely hit back at those who attacked him for tax evasion.
In terms of enterprises, Weimar, which is getting closer and closer to IPO, has three consecutive fires this week, and the official has not responded to the specific reasons; BYD and Daimler played a series of games on Tengshi brand, and finally got the "leading power" of the brand; When the Japanese parts manufacturer’s "fraud" incident was exposed, the CEO took the lead in apologizing, but the car companies that received the defective parts were very calm, saying that there was no need to recall …
Hot news this week:
■ Li ONE’s monthly sales exceed the sum of all cars of the same class of Volkswagen.
■ Weimar car caught fire three times a week.
■ Musk will pay more than $11 billion in taxes this year.
■AITO’s first product was officially released, and the Yu Chengdong language was amazing.
■ Tengshi equity changes: BYD’s shareholding will increase to 90%
■ Japanese parts suppliers reproduce scandals. Car companies: There is no need to recall.
Intelligent electric vehicle enterprises
Li ONE’s monthly sales exceed the sum of all cars of the same class of Volkswagen.
On December 22, LI CEO Li Xiang released Weibo’s sales performance in Li ONE, and this blog post was divided into three stages to benchmark with the Volkswagen brand: in December 2019, the insurance volume data was 1,011 in Li ONE, and the combined sales volume of Touareg and Touareg in the same period was 13,173; In September 2020, the sales volume in Li ONE was 3,830 vehicles, and the combined sales volume of Volkswagen Tourang and Touareg was 9,304 vehicles. In November, 2021, the sales volume of Li ONE was 13,438 vehicles, while the sales volume of Volkswagen brands ID.6 CROZZ, ID.6X, Lanjing, Touareg and Tourang totaled 12,445 vehicles, losing to Li ONE.
It is worth noting that in the above pictures, LI specifically mentioned the "war of words" with the public. In September 2020, at a press conference, Feng Sihan, CEO of Volkswagen China, once said that "extended-range electric vehicles are very environmentally unfriendly and a bad solution". Upon learning of this, Li Xiang quickly responded in Weibo, saying that he was "very willing to conduct a comparative test of energy conservation and environmental protection with Volkswagen’s most advanced PHEV".
At that time, the public did not reply to this, and the matter came to an end temporarily. After a lapse of more than a year, the electric vehicles ID.3, ID.4 series and ID.6 series under the Volkswagen brand have all been put on the market, and their sales performance has continued to rise, but it has not reached the expectations of the outside world. However, due to the lack of core and other environmental influences, the sales of Volkswagen brand fuel vehicles also declined. Compared with Li ONE, where the sales trend is strong, the dominance of Volkswagen brand in the medium and large SUV market has indeed declined. Weibo, which Li thought, also smacked of revenge.
AITO’s first product was officially released, and Yu Chengdong’s language was amazing.
On December 23rd, Huawei held a flagship new product launch conference in winter. Different from the past, the most important product this time is not a mobile phone or other smart wearable products, but the first mass-produced product of AITO brand, which is positioned as a medium-sized SUV. Although at the press conference, Yu Chengdong, CEO of Huawei’s consumer business and managing director of Huawei, reiterated that Huawei can’t make cars, anyone with a discerning eye can see that in addition to manufacturing, Huawei has almost covered all other links such as R&D, design, sales and communication. As for whether to "build" the car in person, it is not so important.
In addition, Yu Chengdong’s remarks were quite bold in the new car release. For example, "the chassis of our car is a high-end million luxury car chassis, and its front suspension is a double wishbone independent suspension. We see that many cars use McPherson suspension to reduce costs, and the driving experience is not good." "I think some cars are still equipped with a 1.3L three-cylinder engine. The engine is at least four cylinders. You should not buy a three-cylinder car, but should be equipped with at least four, six, eight and twelve cylinders." And "our cruising range is basically three times that of normal electric vehicles, killing a lot of pure electric vehicles."
The above remarks caused great controversy on the Internet, and before the press conference was over, online doubts poured in. After all, compared with the science and technology circle, the automobile circle is more traditional, and it is hard for people to accept Yu Chengdong’s bold speech mode for a while.
According to sources, Huawei executives have extremely high expectations for the sales of M5, which is at least higher than the sum of the sales of Wei Xiaoli. The reasons behind it are not difficult to understand. Under the repeated sanctions imposed by the United States, Huawei’s consumer business is struggling, and the automobile is an important reliance for it to break through the blockade and return to the peak. I just don’t know whether the M5 and the subsequent AITO brand products can make Huawei get what it wants.
Weimar car caught fire three times a week.
This week, Weimar Automobile had three fire accidents in Zhengzhou, Sanya and Haikou respectively. This can’t help but remind people that in October 2020, Weimar Automobile had four consecutive spontaneous combustion incidents in one month. Afterwards, Weimar officially announced that the battery supplier had mixed impurities in the production process, which led to abnormal lithium precipitation in the power battery, posing a fire hazard. And 1282 Weimar EX5 and Weimar EX6 models were recalled. However, Weimar has not made a public response to the three fires this week.
For Weimar Automobile, now is the most important stage before its IPO. Although the listing in science and technology innovation board was blocked before, Weimar Automobile did not give up its IPO road, and on October 5th and December 1st, it made the D1 and D2 rounds of financing, with a total amount of 457 million US dollars. Considering the Hong Kong-funded backgrounds of investment companies Dexin Group and PCCW, Weimar may have chosen Hong Kong stocks as its listing place.
In terms of sales volume, the development momentum of Weimar Automobile is also worthy of recognition. In Beijing, where chips are in short supply and raw material prices are rising, from January to November 2021, the sales volume of Weimar vehicles reached 39,095, up 96.4% year-on-year. On the financial level, Bi Shiyu, CFO of Weimar Automobile, told the media that Weimar had successfully achieved positive cash gross profit.
Under such an upward trend, there will be three fires a week. I wonder how Weimar Automobile will deal with this crisis.
Autobot
Musk will pay more than $11 billion in taxes this year.
On December 20th, Tesla CEO Esmusk said on social media that he would pay more than $11 billion in taxes to the IRS this year. The source of this huge tax is Tesla stock in Musk’s hands. In 2012, Musk was awarded 25.5 million split-adjusted options by Tesla, and in November this year, Musk started the process of converting this option into stocks, so that the value of newly purchased stocks will be taxed as "income".
According to relevant data, American families pay an average annual tax of $15,748, and Musk’s tax is about equal to the sum of the annual taxes of 698,000 American families. Musk himself also said on social media that he is the most taxed American in history.
Previously, Musk had sold most of his properties. When asked by the media why, he explained that "wealth can make people feel depressed, and billionaires have become a derogatory term in recent years." However, in the face of taxes, Musk once complained that "California’s taxes are too heavy". This contrast also made many people suspect that Musk’s move to sell houses and move out of California was to avoid taxes, and this time Musk’s tax action undoubtedly hit back at this statement.
Traditional car companies in transition
Tengshi equity changes: BYD’s shareholding will increase to 90%
On December 24th, BYD announced that its holding subsidiaries, BYD Auto Industry and Daimler, will respectively increase their capital by RMB 1 billion in cash. After the capital increase of shareholders of both parties is completed, BYD Auto Industry and Daimler will continue to hold 50% equity of Tengshi New Energy respectively.
In addition, BYD Auto Industry has signed an equity transfer agreement with Daimler to adjust the structure of its joint venture company Shenzhen Tengshi New Energy Automobile Co., Ltd. After the equity transfer is completed, BYD Auto Industry will hold 90% of Tengshi’s equity and will give the latter greater support in operation.
Tengshi, which is positioned as a domestic high-end new energy brand, was born in 2012. BYD provided it with three-power technology and Daimler was responsible for vehicle manufacturing. However, in the next 10 years, its product lineup was slightly thin and its market performance did not meet expectations. Since July 2019, in order to boost sales, Tengshi brand has been officially merged into Beijing Benz, which is responsible for sales, marketing and brand communication, customer service and network development.
However, this move has not completely solved the problems faced by Tengshi development. Relevant data show that in 2020, the cumulative sales volume of Tengshi brand was 4175; From January to November 2021, the brand’s cumulative sales volume was 4,268. It is reported that after the completion of BYD’s share increase, Tengshi brand will launch new models in 2022 to expand its product lineup. I wonder if Tengshi brand, which is dominated by BYD, can break out of its own world in the new energy market in China in the future?
Parts enterprise
Japanese parts suppliers reappear scandal car companies: there is no need to recall
On December 22nd, Hitachi Anstemo, an auto parts subsidiary of Hitachi Group, Japan, admitted that there were irregularities such as cheating in the quality inspection of brakes and suspension systems. Such irregularities began around 2000 and continued until October this year, involving about 57,000 brake parts and about 10 million unqualified suspension system parts. It is reported that these products have already been delivered to 16 automobile manufacturers and motorcycle manufacturers, including Toyota, Nissan, Honda and Mazda.
For these parts, Toyota and Mazda have independently verified their safety and ruled out the necessity of recall. While Ke Ruisi, CEO of Hitachi Anstemo, bowed and apologized at the press conference, he also gave the reasons for the accident summarized by the company: some employees didn’t know enough about the importance of inspection, the supervision system was not complete, and the shortage of personnel also led to communication errors.
Previously, in the minds of many consumers in China, "Made in Japan" was once bound by labels such as high quality, craftsmanship and Excellence, and it was a well-deserved manufacturing myth. However, with the disclosure of fraudulent incidents of Kobe Steel, mitsubishi electric, Takada Airbag and other enterprises, the aura of "Made in Japan" gradually faded.
I wonder who will be the next Japanese company to bow and apologize? (Text/car home Chen Can)
