Recently, Great Wall pickup truck announced its sales data for June. Great Wall pickup trucks sold 21,251 units worldwide in June, up 18% year-on-year and 25% quarter-on-quarter. Among them, 5,132 units were sold overseas, up 49% from the previous month. From January to June, the global sales totaled 94,417 units. Great Wall Gun sold 14,674 units worldwide in June, up 46% year-on-year, with a cumulative sales volume of over 10,000 in 23 months, ranking first in pickup truck sales. From January to June, the Great Wall Gun sold 71,088 units worldwide, up 14% year-on-year.

　　In May 2022, the 300,000th complete vehicle of the Great Wall Gun was officially rolled off the assembly line. From zero to 300,000, the Great Wall Gun took only two years and eight months, creating a new "Great Wall Gun Speed", becoming the first high-end pickup truck brand in China to break through 300,000 sets, setting a new industry record, leading the brand upward, and helping the category value of pickup trucks to jump.

The 300,000th complete vehicle of Great Wall Gun officially rolled off the assembly line.

　　Diversified product layout helps the industry to move up with category innovation

　　At present, a new wave of lifting the ban on pickup trucks is coming. In particular, the State Council has twice issued a document to support the relaxation of restrictions on pickup trucks entering cities and the formal implementation of General Technical Conditions for Multi-purpose Trucks. More and more cities have joined the lifting of the ban on pickup trucks, and the pickup truck market has a million-level expansion potential. Great Wall Gun insists on category innovation and redefines pickup truck. Pickup truck is a family universal car, a living car and a universal modified car. Seize the opportunity, Great Wall Gun will make full efforts to take advantage of leisure and fashion business, and the global product layout will achieve full lineup, full scene and full price coverage. The Great Wall Gun Fashion Products category focuses on building compact and medium-sized pickup trucks, and is committed to building a car of value and people’s livelihood for thousands of industries. In March, the fashion commercial pickup truck King Kong Gun was officially launched. With the five hard-core strengths of Fashion King Kong, Smart King Kong, Super King Kong, King Kong Quality and Ever-changing King Kong, together with users in the new era, we will jointly expand new formats, innovate businesses and help industrial upgrading.

King kong cannon

　　The passenger leisure category is based on the global intelligent professional off-road tank platform, covering medium-sized, large-sized and full-size pickup trucks in an all-round way, and is committed to meeting the diversified and personalized needs of users. In May, the trailer versions of passenger guns and commercial guns were officially launched, and they have the towing qualification of C6 driving, unlocking the life of pickup trucks in the whole scene. At present, the whole vehicle system of the Great Wall Gun has been equipped with trailer models. In June, 2022 Black Bomb was launched, and the chassis was newly developed and upgraded to meet the individual needs of off-road players.

Changchengpao

　　Recently, the Great Wall Gun has two major categories, leisure and fashion business. The 2022 Black Bomb, Off-road Gun Trailer and King Kong Gun Flat-bottom Container have appeared at auto shows in Qilu and Chongqing successively, further enhancing the brand potential with a new look. As the leader of pickup trucks, Great Wall Gun constantly helps the industry to move up with category innovation. In June, Great Wall Gun, as a representative of pickup truck enterprises, participated in the seminar on promoting the development of pickup truck characteristic consumer market in 2022 (the third session). The association, friends and media jointly promoted the establishment of pickup truck branch to promote the prosperity and development of pickup truck market.

　　Insist on users to create deep ploughing circles and create a full-scene pickup life.

　　Great Wall Gun insists on creating user brands with users, and promotes pickup truck culture in China. During the Dragon Boat Festival, the third season of the Great Wall artillery survey of Mount Everest was held. More than 100 people gathered in Lhasa, and all the way through the complex weather test in the plateau area, they successfully arrived at Mount Everest base camp to pay tribute to the spirit of climbers. Since 2020, the Great Wall Gun has been measuring Everest for three consecutive years, and practiced the "climber spirit" with its own experience.

Measure Everest activities

　　Playing with users, Great Wall Gun also held the Mars artillery team crossing the sea channel, the first artillery conference and the desert cross-country challenge, and jointly created the 2022 Great Wall Gun Outdoor Sports Carnival with Tik Tok to jointly build the China pickup cultural base camp, making pickup a life, an attitude and a spirit.

Desert challenge

　　Great Wall Gun is not only the pioneer of new pickup truck category, but also the leader of pickup truck culture and the leader of users’ co-creation. Up to now, 31 provincial teams have been set up by the Firearms Association Cheyouhui, with 900,000 users of the Great Wall Gun APP, and six pickup colleges have been fully operated.

　　Be a responsible corporate social citizen and help industrial upgrading.

　　Empower thousands of industries and help industrial upgrading. Deeply link the tea format, and the Great Wall Cannon will create "a cannon tea together — — Explore the trip to the tea king, and set up a Great Wall artillery product co-creation base to promote the upgrading of the tea industry. Insight into the needs of drug dealers and drug farmers, Great Wall Gun launched the King Kong Gun Drug Dealer Edition to empower Chinese medicine practitioners and help upgrade the Chinese medicine industry. Great Wall Gun will join hands with users to create value and realize co-creation, sharing and win-win with users.

Exploring the journey of tea king

　　Great Wall Gun is more brave in corporate social responsibility, fighting epidemic situation, fighting floods, climbing Mount Everest and escorting national scientific research. Following the first batch of training camps at the end of 2021, in the first half of this year, the Great Wall Gun Public Welfare Rescue College organized the second training camp. At present, more than 80 users have graduated, which greatly improved the practical skills of public welfare rescue and empowered users to standardize public welfare rescue.

　　The deepening of globalization has made China pickup trucks popular all over the world.

　　At present, Great Wall Gun has been listed in more than 50 countries on four continents, and it has become the first China brand with five-star safety rating under the latest Australian ANCAP standard. Relying on the new positioning of Great Wall Motor, such as "global layout", "R&D investment", "enterprise transformation" and "user operation", Great Wall Gun adheres to global R&D, global manufacturing and global sharing to build a truly global car.

　　The Great Wall Gun is also rooted in overseas local culture, helping the world’s top surfing events and Australian triathlon, escorting extreme sports, sharing a healthy life with global users, and letting global users experience the charm of China pickup culture.

　　With the glory of 300,000 units, Great Wall Gun and global users create a new world of pickup trucks. In the future, Great Wall Gun will insist on category innovation and user co-creation, and represent China pickup truck brand in the global market to fight against the international mainstream brands, and the sword refers to the top three in the world, making China pickup truck popular all over the world. (Photo courtesy of Great Wall Motor)

　　Two of the most mainstream hybrid SUVs, let’s take a look at the fuel consumption that everyone is most concerned about. There are two kinds of fuel consumption declared by the Ministry of Industry and Information Technology of Honda Sharp CR-V Hybrid Net Speed Edition, the NEDC comprehensive working condition is 4.9 liters, and the Tang DMi is 1.2L. In addition, Tang DMi also has a power loss and fuel consumption of 5.5L

　　In the actual test drive evaluation, when the speed of 0-80 is below 100 km/h at most, the DONG DMi Zunrong model has always been in the most fuel-efficient range, with an average fuel consumption of about 3.5L At this time, it is mainly driven by the motor, and the engine is only responsible for charging the motor, and it continues to operate in a high-efficiency area, so the fuel consumption is very low. Moreover, Tang DMi also has a pure battery life of 112 kilometers. At this time, the fuel consumption is 0. The engine is not working. Therefore, Tang DMi is very suitable for driving at a speed of about 30 kilometers per hour on urban congested roads. The more blocked, the more fuel-efficient it is, which is worthy of the name.

　　Similarly, when the speed of 0-80 is below 100 km/h at most, the Honda CR-V sharp hybrid net speed version is also the most fuel-efficient range. However, it is not 100% motor-driven like I when starting, but the motor directly drives the engine to start running together, even if the full charge is sufficient. Therefore, its comprehensive fuel consumption in Bitang DMi is slightly higher. When it is below 100 kilometers, it is usually measured at around 6L.

　　Then, at the speed of 100-140 kilometers per hour, the fuel consumption of both cars has increased a lot. When the average speed of Tang DMi is 130, the highest measured fuel consumption of both cars exceeds 9L-10L. It can be said that there is no difference between high-speed industrial and mining hybrid and ordinary self-priming fuel consumption.

　　Let’s look at the following chassis. The suspensions of both cars are very good, flexible and comfortable to drive. If we must say something bad, the tire noise is a bit loud when the speed exceeds 130 per hour. In addition, Tang DMi chassis protective guard plate is larger than Cr-V.

　　Finally, neither car has a spare tire, and the CR-V comes with an air pump and a tire repair tank. Don DMi does have a tire tonic. Because the battery is under the trunk of the hybrid model. There is no room for sinking.

　　The interior atmosphere and materials are basically dominated by Tang DMi. In particular, the buttons on the CR-V steering wheel feel cheap, the multimedia screen is small and the switching speed is slow. Of course, there are also comments that BYD is slow, but the one we tested is ok.

　　Well, after comparison, it is found that Tang DMi and CR-V sharp hybrid net speed version are evenly matched, with better space and interior, almost equal power and fuel consumption, and Tang has a slight advantage. However, Tang DMi has just been listed, and its stability and reliability need to be tested for a long time. CR-V sharp hybrid has been well-known in the market for nearly five years. In addition, Tang DMi has two-wheel drive systems, and CR-V sharp hybrid has four-wheel drive systems. If there are only short-distance urban scenes, you may wish to try Tang DMi. If there is still off-road demand, please consider CR-V sharp hybrid four-wheel drive systems, or Tang DM.

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　　Looking back at the space and power comparison between the two cars, please see the first episode: Who is better for home hybrid SUV? Tang DMi top version contrast CR-V sharp mixed net speed version

The economic theorem that "circulation creates wealth" is applicable to commodities and currencies, and it is also applicable to the digital economy era with data as the means of production. During this period, the development of cloud computing gives enterprises and social institutions the opportunity to quantify their own production and operation processes through digital transformation and save them in the form of data in the "cloud". These data in the "cloud" help these social organizations to adapt to the development of informatization with more agile and efficient actions, and also lay the foundation for them to cope with market and social changes in the digital economy era.

In the early years, the significance of "going to the cloud" was to avoid the problem of insufficient utilization of resources in self-built data centers (general enterprises can only use 30% of the computing power provided by self-built data centers). Driven by profits, this is the "obvious value" of Chinese enterprises and institutions’ willingness to participate in the cloud. According to the data of Gartner, an international IT research and consulting organization, in 2021, the scale of IaaS in China’s cloud infrastructure and platform services market was $22.1 billion, accounting for 65.8%.

After completing the business on the cloud, more and more enterprises find that the data lying in the server that is not mobilized is like "overstocked goods", which is not of much value to this digital economic cycle system composed of data, computing power and algorithm. How to make the data in the cloud pass through the algorithm in the cloud platform and collide with new value. The "hidden value" of data is really applied to production and operation, which is especially true for large government and enterprises that want to realize "elephants can dance".

On December 22nd, a press conference was held online with the theme of "Deep use of cloud by government and enterprises, releasing digital productivity". Shang Haifeng, president of Huawei Cloud Stack, put forward three key measures around "making technology not difficult to use, making scenes simple and making experiences replicable" at the meeting to empower government and enterprises to move towards deep use of cloud, and released a new version of Huawei Cloud Stack 8.2.

"With the continuous development of innovative technologies such as big data, AI and blockchain, industry pioneers are not satisfied with just migrating their business to the cloud, but actively embrace new technologies on the cloud and carry out various innovations on the cloud. The road to cloudization of government and enterprises is gradually moving towards’ deep use of the cloud’. " Shang Haifeng, president of Huawei Cloud Stack, said in an interview after the meeting.

In his view, "deep use of the cloud" is to help government and enterprises, open up the data flow and information flow between application systems, and upgrade the existing business systems by using new technologies such as artificial intelligence, blockchain and Internet of Things to realize the intelligent evolution of business. All future innovations will be carried out based on the cloud, and the depth of using the cloud will determine whether the government and enterprises can maximize the release of digital productivity.

"Deep use of the cloud" further releases the value of cloud computing

Although it is said that realizing the concept of "deep use of the cloud" in the cloud is the only way for the digital development of government and enterprises. However, in the process of real practice, the difficulties often make cloud platform companies and government enterprises "flinch" together. Specifically, the deep use of cloud by government and enterprises mainly faces three major challenges:

First of all, technology is difficult to use. Deep use of the cloud often includes infrastructure, applications, data, AI, IoT and other technology stack. Single technology stack or multi-technology stack combination often has a high threshold. Due to lack of manpower and capacity, government and enterprises often fail to use technology;

Secondly, the scene is complex. The deeper the digitization, the richer the cloud-based scenarios involved, and the requirements of each scenario are quite different, which is not standard and difficult to copy, which becomes an obstacle to innovation;

Finally, excellent experience is hard to obtain. The existing excellent practices and innovative models in the industry are often bound with personal abilities, and there is no good platform to precipitate and then replicate.

Faced with such a test, it will take time for many cloud platforms on the market to realize deep use of the cloud. For the prepared cloud platform, "deep cloud" is not an insurmountable mountain, and Huawei Cloud Stack belongs to this kind of prepared cloud platform.

Huawei Cloud Stack is Huawei Cloud’s cloud solution for large-scale government and enterprise customers, and it is also an important starting point for Huawei Cloud to promote the deep cloud strategy of government and enterprises. In order to help government and enterprise customers cope with the common challenges of using the cloud in depth, Huawei Cloud Stack has made three major measures: "making the technology not difficult to use, making the scene simple, and making the experience reproducible".

First of all, build the best digital base of the industry and make the technology easy to use. By strengthening technical adaptation, we will continue to cooperate with Huawei Cloud Stack and ICT products, recommend the best product combination for government and enterprise customers, and reduce the difficulty of selection. At the same time, continue to enhance the key capabilities of cloud native disaster tolerance, security and application modernization, so that users no longer pay attention to the underlying technology and lower the development threshold. In addition, by transforming the methodology and tools of AI development, application integration and data governance into production lines, the complex processes are standardized and visualized, and at the same time, the industry experience is transformed into API through aPaaS, which can be directly called by other industries.

Secondly, the industry scenario scheme is standardized to make the scenario simple. In view of the diverse application scenarios of government and enterprises, Huawei Cloud Stack adheres to the strategy of taking industry scenarios as the core, continuous operation and ecological two-wheel drive. Cooperate with eco-partners, make the hardware, cloud service combination, networking, configuration and application into standardized solutions, simplify the scene, and continuously precipitate the processes and tools such as migration, optimization and operation and maintenance, so as to standardize the continuous operation process.

Finally, continue to precipitate excellent practices so that experience can be replicated. Huawei has precipitated its own digital transformation experience and best practices of cloudization in various industries into professional services, so that more industries can benefit from it. At present, more than 70 professional services in 8 categories have been launched, which run through all stages of cloud construction, cloud access, cloud use and cloud management. At the same time, more than 500 high-frequency government and enterprise applications have been deposited in the Huawei Cloud Stack area of the cloud store, and an application distribution platform more suitable for government and enterprises has been continuously built.

Up to now, Huawei Cloud Stack has served 4800+ customers in more than 150 countries and regions around the world, covering government and public utilities, finance, energy, transportation, manufacturing, medical care and other industries. The concept of "deep use of the cloud" has also entered these industries with the pace of Huawei’s cloud business. Whether it is the construction of "smart city" concerned by government functional departments or the coal mining in the underground kilometers, with its unique understanding and practice of cloud computing, Huawei Cloud is practicing the goal of empowering thousands of industries.

"Deep use of the cloud" enables government and enterprises to achieve efficient operation

For government functional departments, the application essence of "smart city" lies in "reducing costs and increasing efficiency". With the development of society, the extension of urban functions is constantly expanding, and more and more new formats and new scenes are brought into urban governance. Relying only on the expansion of functional organs will not only get twice the result with half the effort in urban governance, but also increase the financial burden. Therefore, under the framework of government functional organizations, smart cities should act as the "intelligent hub" of cities, so that more people and things can communicate and connect, and they can quickly learn and accommodate new urban change scenarios, instead of just acting as the "telephone line" for administrative orders.

In the field of smart cities, Huawei Cloud Stack provides urban intelligent hub solutions, realizing intelligent perception, intelligent disposal and intelligent distribution of urban events based on AI, and improving the efficiency of urban governance. Facing the future, it will also provide urban digital twin solutions, fully empower innovations in water conservancy, environmental protection, transportation and other industries, and stimulate new vitality of the city. In Futian District, Shenzhen, manual distribution has been replaced by intelligent distribution, and the processing efficiency of each order has been accelerated from the original average of 4 minutes to 50 seconds, with an accuracy rate of over 90%.

In April this year, Futian District’s "One Network Unified Management of Public Opinions and Quick Handling" mass appeal solution platform supported by Huawei Cloud Stack Intelligent Hub was officially put into operation, realizing one code communication area and one network communication; Explore the sharing mechanism of government credit information, sort out credit commitment items and mobile second batch items, optimize government service items, and realize digital management of the whole chain of credit approval and monitoring and reminding of the whole process; We will promote active and accurate services in government affairs, so that citizens and enterprises can do things with less tossing, less running errands and more comfort.

Huawei Cloud Stack is not limited to the smart city field. In the smart mine field, Huawei Cloud Stack provides industrial Internet solutions, realizes massive equipment access, and improves production efficiency through the integration analysis of industrial big data platforms. At the same time, through the Pangu mine model, a large number of samples and mining industry knowledge are pre-trained, and artificial experience is transformed into industry intelligence. Hongliulin Mining Industry of Shaanxi Coal Group realized the "holographic perception" of fully mechanized mining face by building the industry’s first mining industry Internet, which increased the intelligent mining rate to 97.7%, reduced the number of underground workers by 47% and improved the maintenance efficiency by 30%.

In the field of smart finance, Huawei Cloud Stack provides a new core solution for financial distribution, which helps financial customers realize the distributed transformation of core business through super-large-scale cloud native infrastructure, GaussDB distributed database, and integrated deployment of IaaS and PaaS. The new-generation distributed core system of Postal Savings Bank provides an average daily processing capacity of 2 billion transactions for more than 600 million individual customers of the whole bank, doubling the online transaction processing efficiency and increasing the batch processing efficiency by 33%.

Nowadays, whether it is the construction of smart cities or the market operation between enterprises, the sooner we understand the value of data and understand that "all future innovations will be carried out based on the cloud, and the depth of using the cloud will determine whether the government and enterprises can maximize the release of digital productivity", which will determine whether these institutions and enterprises can achieve the real "digital blue ocean" instead of being overwhelmed by data and bidding farewell to the new era.

As a pioneer in the digital field, Huawei Cloud has always defined itself as the "black land" of the digital world. In the new stage of digital economy, with the deepening of government and enterprises, Huawei Cloud Stack is working with customers to explore a new path from "cloud in business" to "deep use of cloud" to help Chinese government and enterprises keep up with the development of the times and share digital intelligence dividends.

[car home Qinzhou Preferential Promotion Channel] is a popular model that has attracted much attention, and now it is carrying out preferential promotion activities in Qinzhou area. It is understood that the highest discount of this model has reached 37,000 yuan, and the lowest starting price is 269,000 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

Extreme Krypton 001 is a futuristic electric vehicle with modern technology and dynamic elements. The front face adopts a unique design style, and the air intake grille adopts a closed design, which shows the characteristics of its pure electric drive. The body lines are smooth, and the overall style is fashionable and dynamic, which is impressive. The design of Krypton 001 not only highlights its new energy identity, but also shows the unique design concept of the brand, so that people can recognize it as a Krypton car at a glance.

Extreme Krypton 001 is a medium-sized and large-sized vehicle with a body size of 4977*1999*1533, a wheelbase of 3005mm, a front tread of 1703mm and a rear tread of 1716 mm.. The side lines of the car body are smooth, and the dynamic design is adopted. The lines are simple and smooth, full of strength. The front and rear tyre size are both 255/55 R19, and the rim style is sporty and fashionable, showing the sporty style and fashionable atmosphere of Krypton 001. The overall shape is very atmospheric, leaving a deep impression.

The interior design of Krypton 001 is fashionable and luxurious, and a large number of leather materials are used to make drivers and passengers feel the noble touch. The 15.05-inch central control screen has large size and clear display effect, and supports multimedia system, navigation, telephone and air conditioning voice recognition control system, providing convenient driving experience. The steering wheel is made of electric up and down+front and rear adjustable leather material, so that the driver can adjust it according to his personal needs. Both the front row and the back row are equipped with two USB/Type-C interfaces for easy charging. The functions of the front seat include heating, ventilation and massage, which can be adjusted in four directions, backrest, leg rest and waist support, providing a comfortable driving experience. Both the co-pilot and the driver’s seat are equipped with electric seat memory function, which is convenient for many people to use. The back of the rear seat can be adjusted, and it can be laid down in proportion to increase storage space. Generally speaking, the interior design of Krypton 001 gives consideration to luxury and practicality, bringing comfortable and convenient driving experience to drivers and passengers.

Extreme Krypton 001 is a high-performance electric vehicle, with the maximum engine power of 580 kW and the maximum torque of 810 N m. This makes Krypton 001 have excellent dynamic performance during acceleration and driving. At the same time, the characteristics of electric vehicles also make them quieter and more environmentally friendly during driving.

In the word-of-mouth evaluation of car home car owners, he spoke highly of the modeling of Krypton 001. He mentioned that the model of Krypton 001 is quite modern, not as old-fashioned as some models look, giving people a feeling of vitality. In particular, the design of the front of the car, using a family-style hexagonal grille, with a strong sense of muscle LED headlights, the whole front of the car looks very domineering, giving people a feeling of muscular macho. It can be said that the design of Krypton 001 is full of dynamic and fashionable sense, which meets the aesthetic needs of modern people. In addition, Krypton 001 also has excellent performance and technology configuration, and it is a very recommended new energy vehicle.

With its affordable price, Zhijie S7 has pre-sold more than 20,000 vehicles so far.

On November 28th,Yu Chengdong announced the official selling price of Zhijie S7-starting from 249,800 yuan, which is nearly 10,000 yuan cheaper than the pre-sale price.

For Huawei, the significance of Smart S7 is not only that it is a "real fragrance" product that attracts a large number of consumers, but also the embodiment of Huawei’s core competitiveness and product strength, and marks that Huawei’s smart car selection business has entered a new chapter.

　

　

New energy vehicle companies with the highest sales volume must have their core competitiveness. Among them, Huawei’s smart car selection, including the core competitiveness of the intellectual and intellectual circles, is undoubtedly the high-level smart driving that Huawei empowers.

　

Some time ago, Huawei boarded the hot search because of AEB problem. Through the live test of some bloggers, we found that Huawei’s intelligent driving level is really outstanding. It was only at the full scene conference of Zhijie S7 and Huawei that Huawei showed the full strength of ADS 2.0.

In the past, we often saw drivers drive their cars slowly to the booth when attending car conferences, but the intellectual S7 was different.It can automatically drive to the booth without a driver, and face the audience at the press conference, and it can automatically drive out of the booth after the press conference.Yes, this is the strength of Huawei ADS 2.0. Users take out their mobile phones and open the App to summon cars, and the cars can automatically drive to the users.

Parking service is also a highlight of the intelligent S7 intelligent driving. Unlike automatic parking, parking service doesn’t need anyone in the car.After entering the parking lot, the owner can leave after opening the parking service, and the car will automatically find a free parking space and stop. Even if it isThe parking space is relatively narrow, and it is difficult for old drivers to park in it. There is no pressure on the intellectual S7.

　

Traditional automatic parking requires drivers to sit in the driver’s seat and concentrate on it to prevent bumping when parking. If the parking space is too narrow, the driver may need to get off and use the remote parking function.

　

Huawei is not the first enterprise to put forward the functions of Calling Auto and parking service, but it may be the first enterprise to realize and gradually popularize these two technologies.

　

In the aspect of automatic driving, which users pay attention to, ADS 2.0 also realizes more accurate and fast obstacle recognition ability through general obstacle monitoring network, RCR road topology reasoning network and other technologies. At the same time, Huawei said that by the end of 2023, NCA (Intelligent Navigation Assistance) coverage in urban areas can be achieved nationwide, and it is a map-free mode.

　

Undoubtedly, in terms of intelligent driving of core competitiveness, Huawei strives for perfection and takes the lead in achieving the goal set by its friends a few years ago. However, Huawei’s research on smart driving goes far beyond this. The core of smart driving is not only "smart driving" but also "smart travel".

　

With the blessing of AI big model and Harmony 4.0, Xiaoyi voice assistant has stronger interactive ability, can answer all kinds of questions of car owners at any time, and provide various services, such as voice-controlled booking and facial recognition payment. The whole process can be completed automatically without users’ hands-on.

　

In-car payment mode has also been proposed by car companies before, but Huawei has once again achieved it first.

　

　

The protagonist of this conference is naturally Zhijie S7, the first car of Huawei’s smart car selection business.Superb technology is only one aspect of creating explosions, and on the other hand, it has enough hard power.

　

Zero-hundred acceleration of 3.3 seconds, 0.203cD wind resistance, Turing chassis, suspension, 855 km long battery life, 800V fast charging, high-order intelligent driving, magic space, queen space, no wheat K song …

　

These functions all illustrate the Excellence of Zhijie S7, with a starting price of 249,800 yuan, and without losing the configuration and experience of Model S, 20,000 orders are only the limit of time, not the limit of Zhijie S7.

　

In fact, there is another car that announced the price at this conference, that is, the new M7 Max rear-drive intelligent driving version, with a five-seat version of 289,800 yuan and a six-seat version of 309,800 yuan, which is 20,000 yuan cheaper than the four-wheel drive version. With lower price, similar configuration and driving pleasure brought by rear drive, this car is undoubtedly very competitive.

　

Perhaps it is because Huawei and Cyrus saw the hot sale of the new M7 Max rear-drive intelligent driving version.According to Huawei’s official data, the new M7 in the world has exceeded 100,000, of which 60% is the smart driving version, and 75% of users have selected the smart driving package in the city.

　

At present, the most serious problem facing the new M7 is probably the production capacity. Huawei has stated that the expected delivery volume will reach 23,000+in December this year, and the monthly delivery capacity will be increased to 30,000+next year.

　

Another reason why Huawei is eager to increase its production capacity lies in the release of the M9—— in December, the product with the highest positioning in the car industry. The car has not been officially released, and the order volume has exceeded 33,000 units, which shows that the heat is high.

　

Ask the world to focus on SUVs, the intellectual world to focus on cars, and the route of Huawei’s smart car selection business has been determined. Relatively speaking, SUVs meet the needs of home users, while cars are more suitable for young people who pursue a sense of driving.

　

The M5 Smart Driving Edition, the new M7, and the upcoming M9 have helped the car to achieve mainstream price coverage of more than 200,000 yuan. Perhaps in the future, after Huawei’s smart car selection business and the car industry realize profitability, the car industry will also launch M1 and M3 with lower positioning to achieve full coverage of major price points. At present, it is possible to make a profit if the new forces build cars and launch cars with more than 200 thousand yuan.

　

The era of the intellectual world has just arrived. An S7 is in the front line, and it is not expected to take long. S5, S9 and other models will also be released. Occupy the two mainstream models of cars and SUVs, and there are still some smaller models such as off-road vehicles and MPVs. I wonder if Huawei is willing to get involved. However, it is certain that the scale of Huawei’s smart car lineup will have a period of rapid expansion, and the brands that help Huawei achieve subsequent expansion are the remaining two "boundaries".

　

　

At the press conference, Yu Chengdong personally admitted that there are two "boundaries" coming, and the other two corresponding car companies are BAIC and JAC.

　

Long ago, Huawei HarmonyOS Zhixing registered many trademarks related to "Jiejie", such as HarmonyOS Jiejie, Yaojie, Youjie, Xuanjie and Huijie, which made preparations for other partners who might join Huawei’s smart car selection business.

　

As the most valued model of Huawei’s automobile business, under the smart car selection model, Huawei will not only provide technical support for car companies, but also use its own offline channels and the brand value and popularity accumulated by C-side operations for many years to promote them.

　

Today, only Changan Automobile is left in Huawei’s Hi model, but the partners of smart car selection business have developed from only Celeste to Chery, BAIC and Jianghuai.

　

In the era of new energy vehicles, the automobile industry will usher in a reshuffle. Just like the changes in the era of smart phones, it is inevitable that some old car companies will fall.

Today, with the emphasis on the Internet of Everything, full-scene intelligence is particularly important, and Huawei’s strength lies in full-scene intelligence. As early as the early days of the 5G era, Huawei launched the whole house intelligence, and now it has also included cars in the whole scene interconnection, taking the lead.

　

Up to now, there are still more than 60 self-owned brand car companies in China, and the competition among new car-making forces has reached a white-hot stage, with more and more new forces with monthly sales exceeding 10,000 yuan. On the contrary, it is a traditional car company. Except for Chang ‘an, Great Wall, Chery, Geely and BYD, the performance of other independent brands is very general.

　

It is expected that more car companies will join Huawei’s smart car selection model, use Huawei’s technical strength to help them improve their product competitiveness, and use Huawei’s brand value, popularity and offline channels to help them sell vehicles.

　

Huawei has already registered a large number of "Jie" trademarks and is waiting for them to come.

　　[car home Information] A few days ago, on the eve of the Beijing Auto Show, we saw the Dalilun gun model at the booth. This model is made up of (|)+Shanhaiju+exclusive car stickers, which is an exclusive model customized for online celebrity "Dalilun loves spinach". On April 24, the Dalilun gun was delivered.

　　"Dalilun Gun" is customized and built based on the performance version of Shanhai Gun. As an innovative masterpiece of leisure products for the Great Wall Gun, Shanhai Gun Performance Edition is built on a tank platform, equipped with a 3.0T V6 engine and a vertical 9AT transmission, and comes standard with Borgwarner 4A+MLOCK intelligent four-wheel drive and front and rear axle electronically controlled differential locks.

　　"Dalilun Gun" not only continues the existing product strength of the performance version of Shanhai Gun, but also adds equipment that young people like, such as Shanhaiju and exclusive car stickers. Among them, Shanhaiju, as a mobile campsite, can lift the roof tent with one button and quickly create an outdoor "two-bedroom".

　　The layout style of the new car interior is more luxurious and advanced. It uses a 14.6-inch central control panel and a 12.3-inch LCD instrument. In addition, it also has steering wheel heating, front and rear wireless charging, electric side pedals and brand audio. Driving assistance also provides HWA high-speed pilot-assisted driving functions, including ACC adaptive cruise, automatic parking, DVR driving records before and after, 360 HD look around and so on. (Compile/car home Qin Chao)

On April 17th, 2023, the new product launch conference of nova 11 series and whole scene was held in Shanghai as scheduled. Huawei’s nova 11 series new machines, which dare to shoot and excel, were officially released, and many new products including X, Huawei bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro were also released. At the same time, Huawei’s smart door lock series brought a new upgrade, and AITO Wenjie M5 series Huawei’s advanced intelligent driving version and new products were also unveiled at the press conference, and it was predicted that the full-size flagship SUV Wenjie M9 would be officially released in the fourth quarter of 2023.

Huawei nova 11 series extrasensory all-around portrait mobile phone interpretation dares to shoot and dare to be excellent.

As a Huawei nova series product that has adhered to the design concept of "beauty comes before everything" from the beginning of the original generation and has always brought solid image strength, this new Huawei nova 11 series machine has created a brand-new nova "Star Universe" for young people with avant-garde and bold fashion design, excellent performance of portraits and smart and convenient use experience.

In terms of appearance, the nova 11 series released four colors: No.11 color, Obsidian gold black, snowy white and Chenxi gold. Among them, the No.11 color of nova 11 Ultra and nova 11 Pro is matched with Obsidian Gold Black, adopting the embossed technology of Xingyao plain leather pioneered by the mobile phone industry, supplemented by the small litchi pattern which is deeply loved by young people. It has delicate touch and practical, fall-resistant and wear-resistant characteristics, bringing a stable sense of security. At the same time, Huawei adopted Kunlun glass for the first time in the nova 11 series. Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass. Nova 11 series Kunlun glass version models accompany young people to "dare to dry and resist making" with a more reliable and fall-resistant whole machine experience.

In terms of images, the nova 11 series launched the XD Portrait portrait engine, presenting more details and focusing on improving the portrait shooting experience. Through the portrait dark light enhancement technology, richer image details and more realistic colors can be presented in extremely dark light, and facial defects can be effectively removed while retaining skin details, so that the imaging is more natural and the face is more refined. Nova 11 Ultra and nova 11 Pro adopt the newly upgraded front binocular stereo vision imaging system, which is equipped with 60 million portraits, 100-degree ultra-wide angle and 1/2.61-inch outsole, with excellent resolution and light sensitivity. In addition, nova 11 Ultra has a ten-speed physical variable aperture, which realizes the strongest sensitivity and the best depth of field of the nova series so far, making it easy to create art blockbusters.

In terms of performance, the nova 11 series is equipped with the industry’s first short video engine, which is used in conjunction with Tik Tok App to support dual scenes of subway and high-speed rail, covering 38 major cities. Nova 11 Ultra also supports the two-way Beidou satellite message function. In the absence of ground network signals, it can not only send preset text or quick help mark the current status and check the location information through Changlian App, but also receive the reply message from the other party. Multiple pieces of position information can generate a trajectory map, which clearly guides the direction. Realize the two-way contact between the rescuer and the rescuer, and protect the safety of users.

In terms of battery life, nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes, easily alleviating low battery anxiety. At the same time, nova 11 series also supports emergency mode. According to Huawei’s laboratory test, it can be started intelligently at 2% low battery. nova 11 Ultra and nova 11 Pro can continue to support standby for 4 hours, or talk for 20 minutes, or Alipay scans the code for 8 times, or lights the code for 23 times, to help you tide over the emergency. In addition, the nova 11 series is equipped, which brings smarter and more convenient interaction and functional experience.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan. At 18:08 on April 17, 2023, the nova 11 series will be pre-sold, and at 10:08 on April 26, the nova 11 series will be officially put on sale. Users can visit Huawei Mall and major authorized e-commerce platforms or go to Huawei experience stores and authorized retail stores to make purchases.

Huawei enjoys a 60X large screen and long battery life.

Huawei Enjoy Series welcomes the "X" version for the first time-Huawei Enjoy 60X. The new machine continues to be advanced in super battery life and large storage, equipped with 7000mAh dual-cell large battery and up to 512GB large storage, bringing users a "super cup" surprise experience; The 6.95-inch super-beautiful large screen with slim body is not only pleasing to the eye, but also brings a comfortable grip. The appearance adopts the iconic star ring design, which stands out among thousands of people; Brand-new X physical buttons, one-click direct access to common functions, one step ahead of others. In addition, Huawei enjoys the 60X equipped with a rear-mounted 50 million AI dual camera system, bringing excellent image experience; Equipped with 3, it brings personalized and safer full-scene interactive experience.

Huawei enjoys 60X at a price of 1799 yuan, and the pre-sale will start at 18:08 on April 17th. The 128GB and 256GB versions will be officially launched at 10:08 on April 26th, and the 512GB version will be officially launched at 10:08 on May 13th.

Huawei bracelet 8 ultra-thin and long-lasting big-screen smart bracelet

Huawei bracelet 8 has been fully upgraded, with fashionable vertical design and 1.47-inch AMOLED colorful full screen. The weight of the watch body is only 14g, and the thickness is only 8.99mm It is the lightest and thinnest large-screen smart bracelet of Huawei so far. Support the new TruSleep? 3.0 sleep monitoring technology, support users to participate in sleep apnea research to help identify risks, and support the provision of hierarchical sleep improvement suggestions. TruSeen? 5.0 heart rate monitoring algorithm is newly upgraded, and the accuracy of heart rate monitoring is improved by 10%. Support 100 sports modes and provide professional sports management. Equipped with HarmonyOS 3.1, a new smart negative screen is added. The NFC version supports the bus/access control card swiping function, and the longest battery life can be 14 days. (Data from Huawei Lab)

Huawei MateBook D series Huawei’s first super-connected notebook upgrade experience

At this conference, Huawei released a new generation of MateBook D 14 and MateBook D 16 notebooks. Among them, MateBook D 14 is Huawei’s first hyperconnected notebook. The notebook focuses on the needs of young users, upgrades the product quality and experience in many aspects, and connects the lifestyle of young people with innovative technology! The new generation of Huawei MateBook D 14 launched the new Huawei metamaterial antenna technology, which greatly improved the network connection capability; Upgrade the 13th generation Intel Core ? processor for powerful performance and smooth experience; The 14-inch 16:10 golden ratio full screen has been certified by Rheinland TV for low blue light, which improves the comfort of the impression and doubles the efficiency; At the same time, the quiet space of wireless headphones is upgraded to support AI voice, super terminal and other functions, and multi-device collaboration is more efficient and smarter. In a word, the new Huawei MateBook D 14 is a high-quality smart and light book with outstanding configuration and experience.

At the same time, Huawei released the first 13th generation Intel Core. ^TM I9 large-screen lightweight book-Huawei Matebook D 16, with a 16-inch 16:10 golden ratio eye protection full screen and a numeric keypad, brings an efficient and carefree work experience to heavy office workers; Huawei has developed metamaterial antenna technology, which greatly improves the network connection ability. The super terminal can unlock more smart office scenes and realize efficient and collaborative multi-device interconnection. This portable large-screen and high-performance lightweight notebook will bring users a comfortable, smooth and pleasant experience.

Huawei Smart Screen S3 Pro Newly Upgraded Home TV Scene Smart Experience

At this conference, Huawei’s first new smart screen product in 2023, Huawei’s smart screen S3 Pro, made a new appearance, achieving multi-faceted improvement in product performance, image quality and smart experience. Equipped with brand-new smart dual cores, the support performance and image quality of the 4K flagship core jump, and the image quality of Honghu is more refined; AI vision chip provides rich intelligent recognition ability, and innovates smart entertainment at home. Super screen projection creates a shocking experience with clear immersion, smooth stability, convenient operation and rich scenes. At the same time, it will upgrade the intelligent functional experience of children’s care, family connection and super entertainment. Powerful performance and Huawei’s flagship software and hardware configuration bring super smart experience in home TV scenes.

Huawei’s smart door lock series is renewed and upgraded, and the new function of family care is launched.

Huawei’s smart door lock series has ushered in a new upgrade. In addition to the three new functions of online message memo, safety reminder for elderly people living alone, and children’s home reminder, it also brings many bright spots at the security level. Huawei Smart Door Lock Pro adopts the new AI 3D face recognition 2.0 technology and is equipped with HarmonyOS distributed visual cat’s eye, which can grasp the dynamics outside the door anytime and anywhere. The unique dual-engine AI fingerprint unlocking function allows users to effectively improve the unlocking rate while obtaining security guarantees, and the elderly and children can easily unlock it. At the same time, Huawei’s smart door lock is the first smart door lock in the world to pass the highest security level (Grade C) evaluation of the Security Evaluation Committee of the Intellectual Property Organization, and also the first smart door lock in the world to obtain the enhanced security certification of CCRC (China Network Security Review Technology and Certification Center). Huawei smart door lock series puts family care in place, and leads a new experience of smart home life with solid technical accumulation and rich full-scene wisdom linkage.

HUAWEI ADS 2.0 was launched, and the M5 version of Zhijie was officially released.

AITO’s M5 series Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with Huawei ADS 2.0 intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 at the same time. It is equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, which is the first to realize the high-speed and urban advanced intelligent driving function independent of high-precision maps, bringing the advanced intelligent driving experience infinitely close to L3, making people safer to drive, more comfortable to drive intelligently and more worry-free to park. This year, Q2′ s unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide, and Q4′ s will be extended to 45 cities. M5 Smart Driving Edition has a pure battery life of 255km and a long comprehensive battery life of 1425km. Lidar, HUAWEI MagLink^TM The magic car interface and other brand-new hardware get on the bus, and the breakthrough of technology such as perceptual GOD network and HUAWEI SOUND spatial audio makes the M5 intelligent driving version become a real intelligent ceiling.

The official guide price of Wenjie M5 intelligent driving version is: Wenjie M5 rear-drive intelligent driving version 279,800 yuan, Wenjie M5 four-wheel drive intelligent driving version 299,800 yuan, Wenjie M5 pure electric intelligent driving rear-drive version 289,800 yuan and Wenjie M5 pure electric intelligent driving four-wheel drive version 309,800 yuan.

HUAWEI ADS 2.0 advanced intelligent driving system software package comes standard with 19 functions such as high-speed LCC, urban LCC and high-speed NCA. The optional premium package also includes three functions of urban NCA, AVP and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription is 7,200 yuan, and the monthly subscription is to 720 yuan.

The full-scale flagship SUV M9 will be officially released in the fourth quarter of 2023.

Positioning the flagship SUV of panoramic wisdom, AITO Wenjie M9 has brought a brand-new family design on the design concept of Wenjie series "extreme simplicity and purity". As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces. The newly-built D-class luxury SUV platform is equipped with an all-aluminum chassis, and the whole system comes standard with air springs and CDC damping system, which brings better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of intelligent cockpit and intelligent driving, Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies are all on board, bringing the ultimate intelligent experience of the whole scene.

The estimated price range of Wenjie M9 series is 500,000-600,000 yuan. The extended range version and pure electric version will be booked on April 17, 2023. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

[EV Vision Report] I remember that in last year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group exhibited a number of cutting-edge scientific and technological achievements including a complete vehicle equipped with a hydrogen-electric hybrid system, the pioneering world’s first passenger car ammonia engine, highly integrated N-in-one electric drive technology, and the Guangzhou Automobile Rubik’s Cube scene co-creation platform that led the industry trend. At the same time, Guangzhou Automobile Group also ushered in the debut of Guangzhou Automobile flying car GOVE. This innovative product fully demonstrated Guangzhou Automobile Group’s in-depth understanding and active exploration of the future automobile concept.

With this year’s Guangzhou Automobile Science and Technology Day coming again, what "housekeeping skills" will Guangzhou Automobile Group show? Next, we will sort out and analyze the key exhibition contents of Guangzhou Automobile Group on this Science and Technology Day.

First of all, on this year’s Guangzhou Automobile Science and Technology Day, Guangzhou Automobile Group announced several important technological advances, including GARCIA Guangzhou Automobile’s unmanned pure vision autopilot technology, Guangzhou Automobile’s all-solid-state battery technology, and a brand-new intelligent light business architecture iGLCA. In addition, Chuanqi E9 Electric Welfare Edition was officially launched. Among them, unmanned pure vision autopilot and all-solid-state battery technology are expected to carry out vehicle trial installation in 2026.

　Among them, GARCIA’s unmanned pure visual intelligent driving system is planned to be put into full production in the spring of 2026. The core of this technology is to imitate human visual perception, so that vehicles can recognize and understand the surrounding environment only through cameras without relying on sensors such as lidar.

　

In the live demonstration, GAC demonstrated two automatic parking technologies. One is that in the scene of reversing into the warehouse on a broken road, after the driver selects the target parking space in the car, the car can automatically complete the reversing action, and the whole process does not need hands to operate. The other is remote parking, where vehicles can smoothly park in mechanical parking spaces. These demonstrations show the maturity of GAC in automatic parking technology.

　

Guangzhou Automobile Group also announced that they have completed the research and development of 30Ah large-capacity all-solid-state battery, and it is expected that it will be first mounted on Haobo model in 2026.

This battery uses 100% solid electrolyte, which has high energy density, high safety and wide temperature range.

Thanks to the third generation sponge silicon anode and high surface capacity solid cathode technology, the energy density of the battery has reached more than 400Wh/kg. Compared with the existing liquid lithium-ion battery, the volume energy density has increased by 52%, and the mass energy density has increased by 50%, which can achieve a battery life of more than 1,000 kilometers.

In addition, in terms of safety, this battery can withstand acupuncture and cutting without failure, and can withstand 200 degrees of high temperature.

On the Guangzhou Automobile Science and Technology Day, Qiji Automobile demonstrated the mass production prototypes "MLounge Qiji First Class" and "MBoard2.0 Qiji Core Intelligent Chassis" based on the new intelligent light business architecture iGLCA. IGLCA architecture includes universal core intelligent chassis (MBoard) and customizable core intelligent space (MSpace), aiming at solving the challenges of standardization and personalization of commercial vehicles, and improving vehicle development speed and module sharing rate. The architecture supports a variety of power structures such as pure electricity, extended range and hydrogen energy, and can derive 3.5-6 tons of LCV, light truck, light passenger and Van.

　

The first prototype of Qiji Automobile’s core smart space mass production, MLounge "Qiji First Class", is scheduled to be put into production this year. This model adopts MBoard 1.0 wire-controlled chassis and EEA architecture, which supports L2-level assisted driving and L4-level automatic driving, and the digital intelligent cabin can realize various scenes such as office and rest.

MBoard 2.0, a new generation of Core Intelligence Chassis, realizes the software-defined chassis (SDC) through distributed drive, global integration and fusion control, and the data-driven vehicle dynamics and energy management are self-iterative and digital twin self-evolution, thus realizing the operability of the chassis. Combined with plug-in cabin-driving separation technology, MBoard 2.0 can reduce the total operating cost of the vehicle and improve the efficiency of the transportation platform, and it is planned to realize small-scale mass production within two years.

On the whole, after a comprehensive review of the development of new energy vehicles, it is not difficult to find that its pace of change is rapid and the competition is fierce. In this ever-changing industry, if enterprises lack forward-looking insight and strategic thinking, it will be difficult to stand on the high-speed development track. Guangzhou Automobile Group, as a pioneer in the field of new energy vehicles, knows this well. With strong scientific and technological strength and technical research and development reserves, Guangzhou Automobile Group actively creates a leading position with the foresight of surpassing the industry. With the gradual landing of these technologies, we expect Guangzhou Automobile Group to announce more innovative achievements for us in the future science and technology day and show its profound technical strength and market competitiveness.

It was only one day after the news of "Asking the M5 Smart Driving Edition to Ride BYD Dolphin". On November 14th, another video of an accident with the M5 was circulated on the Internet.

According to the image of the vehicle driving recorder circulated on the Internet, at about 9: 29 am on November 14th, an M5 car was driving normally on the two-way four-lane pavement on the left, with a speed of about 60-80 km/h.. A minute later, at 9: 30, a construction vehicle suddenly appeared in front of the road, and a truck suspected of asphalt was towed, but no warning signs were set in front of the construction vehicle.I saw the video car directly hit the trailer.

It can be seen from the live pictures circulated on the Internet that the two airbags in front of the M5 all popped up, and the engine compartment was seriously damaged. However, no obvious deformation was found in the A-pillar. According to the netizen who broke the news, the driver opened "assisted driving" and "Huawei directly towed the car away" after the accident.

Is it the fault of Huawei’s wisdom?

one

Ask M5, intelligent driver or mentally retarded?

As of press time, Weibo, the official of AITO Auto, has not made any response to this matter.

In response to this accident, netizens are also "noisy".

The questioning netizens think:

Why didn’t AEB work at that time?

Didn’t you say you were far ahead?

Didn’t Yu Dazui say that "it’s hard to hit if you want to"?

Q: The M5 driver’s assistance was turned on, but it still failed to recognize the obstacles ahead, and it was badly hit. So do you still believe in the NB boasting of car companies?

On the other side, netizens think:

"Look at the picture and you will know that this is not a smart version, and there is no lidar."

This is the "Bosch", which belongs to the retarded version.

It’s two different things that it’s difficult to crash and it’s impossible to crash, and this is the old M5, which has no intelligent driving ability at all.

However, according to the blogger "New Car Tribe" on the afternoon of 15th, it was revealed that:AITO automobile has paid attention to this matter.The vehicle is 22 models of M5 EV.Before the collision, the vehicle turned on the auxiliary driving, and the early warning and AEB were triggered normally, which minimized the impact caused by the collision and did not cause personal injury.

According to this response, the accident vehicle is a standard version, not equipped with lidar, not a smart driving version.According to netizens, this car may use Bosch’s "ACC adaptive cruise control system".

According to the data, the function of ACC system is developed on the basis of the traditional cruise control device. The difference is that cruise control can only limit the speed, and the steering wheel and brakes need to be controlled by the driver, while ACC can better help the driver coordinate the steering wheel and brakes.Using ACC can free the driver’s feet to a certain extent, but his hands can’t leave the steering wheel.

Judging from the video of this accident, the driver has no obvious "takeover action", and there is no obvious "braking action".

No wonder some netizens questioned that this is "opening the mentally retarded version as a smart driving version"?

Coincidentally, on November 13th, a collision accident involving the M5 version riding on BYD Dolphin caused widespread concern. At the Liaobu User Center in Dongguan, a test drive of Huawei’s M5 Smart Driving Edition suddenly accelerated when reversing, then quickly hit the BYD dolphin in the rear and finally "rode" on the dolphin.

On the evening of November 13th, Yu Chengdong made an emergency response: the customer mistakenly stepped on the accelerator as a brake when reversing, resulting in hitting the rear car. Regarding the non-intervention of AEB function, Yu Chengdong said that after communicating with the ADS team and quality, the vehicle backward emergency braking did not recognize the stationary vehicle, and it was clearly marked in the manual.Therefore, the cause of the accident is that the customer mistakenly stepped on the wrong accelerator pedal.

The accident was also wrongly rated by netizens as a "win-win", BYD has "hard strength against truth" and the world is "all-round crushing".

2

Why are there many questions about "smart driving"?

There have been two accidents in succession. From the comments of netizens, it can be found that some consumers have begun to question "smart driving".

For example, when Dongguan Liaobu reversed its car, many users will immediately think of the sentence that Yu Chengdong once mentioned-"It’s hard to hit it". In fact, this is for the new M7. At that time, Huawei released the "omni-directional anti-collision system", which can identify all obstacles in the rear and take the initiative to stop.At that time, Yu Chengdong even shouted the words "It’s hard to reverse and hit".

However, users only remember that "it’s hard to hit" and don’t deeply understand its limitations.

It is reported that the "omni-directional anti-collision system" supported by Huawei ADS 2.0 is not "omnipotent" and has many limitations. For example, the backward emergency braking of the vehicle does not recognize the stationary vehicle; For example, the driver is stepping on the accelerator pedal, brake pedal or turning the steering wheel sharply; There is a large vehicle behind the vehicle, which blocks the detection area of the radar or camera of the vehicle.

For example, the test drive accident of Dongguan Wenjie M5 Zhijia Edition does not belong to the scene contained in "It is difficult to hit it". In addition, many netizens don’t know that the 22 models of M5EV only have adaptive cruise function.

Huawei’s advanced intelligent assisted driving system "Huawei ADS 2.0" was released on April 16th this year. The first model is AITO Wenjie M5 Smart Driving Edition. After the actual measurement of many media, this system has indeed improved a lot, "comparable to the old driver." Then, on September 12th, M7 was launched, the average price was lowered by 38,000, and there was a smart driving version, which only ignited the enthusiasm of consumers.On October 6th, the circle of friends in Yu Chengdong announced that the number of new M7s would exceed 50,000, and said with emotion, "It’s not easy to come back to life!"

As the manufacturer of M5 and M7, the share price of Cyrus has also achieved a "shocking reversal". Since the bottom in June, the share price has risen as high as 280%. The increase is also "far ahead" among all automakers.

Therefore, at present, some consumers have too high "expectations" for Huawei’s smart driving, and once something goes wrong, they will have doubts. In practice, some drivers rely too much on assisted driving.

three

Intelligent driving is more prone to accidents?

L2+ is more prone to accidents?

A few days ago, at the 2023 China Automobile Software Conference hosted by China Automobile Industry Association, Zhu Xichan, a professor at Tongji University Automobile College, publicly said: What we think of as the ADAS function with low technical level is safe, because no one regards it as autonomous driving.On the contrary, L2+ intelligent driving is easier for consumers to relax their vigilance. They may be distracted, play with their mobile phones or even lie down to sleep. It is this L2+ stage of "one bottle is dissatisfied and half a bottle is swaying" that is more prone to accidents.

Take "Huawei ADS 2.0" as an example. Even though it claims to be infinitely close to L3, its essence is L2. The core feature of L2 is to release hands and feet, but not eyes.

L2 driver assistance represents an advanced driver assistance system, which gives the vehicle the ability to automatically perform acceleration, deceleration and steering operations. howeverCompared with fully automatic driving technology, L2 still needs the real-time driver.Ability to monitor and prepare to take over vehicles.

Take the crash on 14th as an example. According to L2′ s operation specification, the driver should be able to see the engineering work vehicle stopped in front and take over the vehicle in time, such as stepping on the brakes. Of course, it may be illegal for the engineering vehicle in the video not to put warning signs in the coming direction.

Judging from the current law, if an accident is caused by using the driver assistance function, the driver is still the subject to bear the responsibility.

Take the Regulations on the Administration of Intelligent Networked Vehicles in Shenzhen Special Economic Zone as an example, which stipulates: "If an intelligent networked vehicle equipped with a driver commits a traffic violation, the traffic management department of the public security organ shall punish the driver according to law; If a traffic accident occurs and one party of the intelligent networked vehicle is responsible, the driver of the vehicle shall bear the corresponding liability for damages; If a traffic accident is caused by the quality defect of the intelligent networked car, the driver can recover from the manufacturer and seller of the intelligent networked car after assuming the liability for damages according to law. "

Zhu Xichan said that L2+ intelligent driving is between L2 and L3, and the boundary is often blurred. Enterprises are only willing to bear the product responsibility of "assisted driving", but radical consumers may regard L2+ intelligent driving as L3.

Therefore, at this stage, all assisted driving and intelligent driving need the driver’s full attention to be ready to take over the car at any time. Excessive reliance on technology, on the one hand, improves the probability of accidents, and on the other hand, bears the main responsibility for accidents.

Finally, Zhu Xichan suggested that the certification of L3 high-grade autopilot needs to be promoted rapidly to solve the safety problem.

Wen/Muyu

Xiaohongshu wants to build an online city-state.

　

The reason why we say "polis" instead of "city" is because the word sounds more humanistic and ideal. Recently, Xiaohongshu officially launched the Community Business Convention. On the basis of the community values of "sincere sharing and friendly interaction" in the Community Convention last year, it added the business values of "sincere management and intentional creation", which set the tone for the direction of community operation.

　

Little Red Book officials are trying to convey an idea that they are creating an online city-state, and the users are all residents. They are sharing their real life online.

　

When anything develops to a certain scale, it will inevitably form some kind of public cognition, and Little Red Book, as the source of new consumption and online celebrity brand,Its "planting grass" attribute is deeply rooted in people’s hearts, which naturally makes people think of the scourge of "consumerism".

　

In Xiaohongshu COO Conan’s view, the public has a "cognitive angle" to Xiaohongshu.

　

Xiaohongshu COO Conan

The question that Little Red Book needs to answer is: Does it convey a "better life" or promote a "beautified life"? But this is not how the management expresses it, but will eventually land in the governance of the community.

　

From the official attitude, we attach great importance to this "convention".

　

As early as when the Community Convention was just launched, COO Conan of Xiaohongshu explained that it was called the Convention instead of the value norm because the value norm was more like a one-way request from the top down to the community residents from the perspective of community operators, while the Convention was a contract that Xiaohongshu repeatedly discussed and revised with different types of residents and finally formed.

　

When the content community is generally attacked by the community atmosphere and commercial realization, Xiaohongshu’s move is to return the focus to community governance.Is this "duty-keeping" a way to avoid conservatism or stick to one’s original heart? What impact will it have on its business fundamentals?

Left or right

　

Xiaohongshu chose to reinforce the city wall to counter the panic of commercial realization.

　

It seems that people in the content community are generally not good at making money. From Kelly Y Zhou in Zhihu, Rui Chen in bilibili, and Qu Fang in Xiaohongshu, they all talk about content operation, but they are all difficult in realizing business.In them, what you see is more the extension of some idealism, but less the decisive ferocity of some wars.

　

"In the early days of our business, we focused on content, never thought about the development path, and we were even more confused about how to realize it." Qu Fang’s words may represent the plight of all content communities.

　

The birth of these major content communities seems to have a sense of mission, but under the cruel survival test of business, these sense of mission now seems to be at a loss.

　

Data source: burning knowledge consulting, finishing by China Commercial Industry Research Institute.

Zhihu and bilibili, which have been listed, are under greater financial pressure. Take Zhihu as an example. In addition to the most traditional advertisements, members are sold, e-commerce, live broadcast and knowledge promotion are paid, but they are still struggling.

　

Compared with the first two,Xiaohongshu seems to be more "Buddhist" and "flat". He also does e-commerce and videos, but he feels that he has not exhausted his efforts. His local life is also in a state of "stocking" and he still earns money from advertising honestly.

　

However, it is obviously more and more difficult to earn money from advertising, and the traffic peaks, and the tigers are waiting around.

　

QuestMobile predicts that the growth rate of Internet advertising market in China will continue to decline in the next two years, and the content community platform is no exception. According to the report, the growth rate of social advertising market in 2022 and 2023 is expected to be 16.4% and 12.1%, which is significantly lower than the peak of 28.3% in 2020.

　

What is even more troublesome is that the business of "planting grass" itself has also been targeted by more and more people.

　

After Sina failed to push the oasis to stop Xiaohongshu in 2019, it quietly launched Hobby in March this year, positioning itself as a trend party for young people to create a community; Netease recently launched "Bi Ying", which is positioned as an emotional video interactive community for young people. In terms of product form and operation mode, both of them pay attention to and encourage life sharing, which is more like the video version of "Little Red Book" for the Z era.

　

Weibo screenshot

Not to mention Taobao and Tik Tok.

　

At the end of 2020, Taobao went online and became the first-level entrance of the homepage. It belongs to the grass content aggregation platform that positively marked Xiaohongshu. In less than one year, it achieved over 250 million monthly activities and over 50 million daily activities, contributing one-third of Taobao’s orders. Last year’s Double Eleven, Taobao visited more than 250 million users browsing grass content.

　

In Tik Tok, a team codenamed "L" was set up in the middle of last year to study Little Red Books, and the graphic function was launched in the App. There are rumors that a life-like community product is planned.

　

For Xiaohongshu, the diversified realization of uniform structure is still far away, advertising still supports the main revenue, and the businesses of the giants are crossing each other without borders. At this juncture, it is obviously more important to hold the basic disk of the community than commercial expansion.

What is "copy not to go"?

Little Red Book is an encyclopedia of life in the cloak of community.

　

In the Internet field, products are easy to copy, even at the pixel level, but at the same time, products are difficult to copy, and even the founding team can’t make a new one.

　

The moat of Little Red Book is actually higher than many people think, which is also its core value.

　

Peeling off the seemingly exquisite consumerism coat of Little Red Book, its skeleton is actually very pragmatic.

　

This pragmatism is not the efficiency orientation of the business model. In fact, Xiaohongshu’s start-up team has no entrepreneurial experience or Internet experience. The earliest product of Little Red Book is a PDF of Hong Kong shopping guide, which was made by Conan. In fact, it is a very simple strategy sharing, and strategy is a collection of methodology. Later, less than a month after the PDF document was launched, it was downloaded 500,000 times.

　

Source: Network

The later content trend of Little Red Book also continued this route, that is, sharing practical life notes.

　

Before 2016, Xiaohongshu’s recommendation mode was featured by editing and centralized operation, which would affect the product efficiency, but it formed an overflow of social and cultural content value, which is actually the function of the media, with the content surplus of local culture to popular culture, realizing the spread of influence and the growth of users.

　

Under the greatest common denominator of "life", the content boundary of Xiaohongshu has been continuously broadened, from beauty and clothing to home improvement, emotion, workplace and self-growth, but it is always inseparable from the word "useful".

　

This is the root of the strong search attribute of Little Red Book as a content community.

　

It has precipitated a lot of practical life experiences, and the long tail effect of the content is obvious, and many notes are constantly being dug by latecomers. A strange phenomenon is that the notes of Xiaohongshu are often collected more than praised.

　

The strong functionality of the little red book actually makes it play the role of an online dictionary of life experience in a sense, which means that the longer the little red book is operated, the higher the value of the precipitated content and the higher the moat.

　

The maximization of this "usefulness" lies in encouraging users to produce UGC content.In turn, it promoted Xiaohongshu to build a set of traffic "equal rights" mechanism.

This is actually closely related to the attributes of the content.

　

Life experience is universal rather than authoritative, and it doesn’t need any vertical professional endorsement. For example, Weibo and Zhihu started their business by introducing public knowledge, while the latter invited Internet tycoons and elites to endorse the platform through social status and identity authority, and output high-value content to achieve the diffusion effect from the center to the periphery, attracting more users with an attitude of onlookers and learning.

Screenshot of Xiaohongshu

These big V’s are performers in the center of the stage, and users are fans who applaud, which constitutes the power structure of the platform. Once this power structure is broken, for example, Weibo is publicly criticized and Zhihu V is skinned, the authority of community content will be completely deconstructed and become a noisy and disorderly public opinion field.

　

The content, form and operation mechanism of Little Red Book avoid this kind of conflict, and the subjectivity of life experience makes it not have top-down power and class overlooking color.

　

Unless "showing off wealth", this is also the main source of the public relations crisis and negative public opinion of Xiaohongshu. Therefore, in the Community Convention, Xiaohongshu explicitly opposes showing off wealth. In the conversation between Conan and Liu Qing, she also mentioned that Xiaohongshu will blur this class and sense of gap through operation.

Life experience can be contributed by everyone, so in order to let users contribute more UGC, Xiaohongshu did not intend to guide KOL, which also formed a situation that Xiaohongshu was all over the small KOC and lacked the top KOL. Here, the content distribution of "Little Transparency" and "Big Brother" is equal in traffic, and ordinary users without fans may also produce an "explosive article".

This is also related to the content form of pictures and texts. For example, in bilibili, the aesthetic threshold of video content produced by amateurs will be very low, which will affect the content presentation quality of the whole community. Therefore, bilibili will intentionally guide the professional UP, while the production threshold of pictures and texts with little red books less than 1,000 words is much lower for ordinary people.

　

Bilibili and Xiaohongshu, as the two most sticky communities in the content community, are inseparable from their respect for users themselves, rather than just treating them as digital traffic.

　

In an exclusive interview with LatePost, Rui Chen bluntly said: "Users in China are the cutest, because too few enterprises in China regard users as equal people. As long as you treat him as an equal, he is very protective of you. "

　

The complexity of the multilateral relationship in the content community naturally makes it difficult to operate, which is different from the clear bilateral relationship of buying and selling in the e-commerce platform, and the nodes with balanced interests are easier to control.

　

Therefore, the content community will inevitably go into strong operation and realize intervention through value orientation.With the growth of users, how to find a clear and definite value of the greatest common denominator is also a challenge for every content community.Bilibili broke the circle from the secondary group and Zhihu sank from the Internet elite, both of which were and are still facing the situation of split community atmosphere.

　

Data source: burning knowledge consulting, finishing by China Commercial Industry Research Institute.

It was not until 2021 that Xiaohongshu explored the Community Convention, condensed the community values of "sincere sharing and friendly interaction", and extended it to the business values of "sincere management and intentional creation" in the recent Community Business Convention, and guided it through detailed provisions.

　

Zhang Xiaolong mentioned in the product view behind WeChat that people are the reactor of the environment, so it is necessary to create an "environment", and then this "environment" will determine what kind of reaction users will make, and users will be drawn by the "environment" you create.

　

This actually means that the content community can’t really be "decentralized". Conan also said when talking with Liu Qing that Xiaohongshu can’t accept all phenomena just because it is a platform. After 2016, Xiaohongshu introduced algorithm recommendation and implemented "decentralization" in traffic distribution. However, it is still exploring "central idea" in operation and value guidance, which is the hidden line of Xiaohongshu and intentionally shapes the community atmosphere through traffic mechanism.

　

The biggest moat of Xiaohongshu lies in the "organic environment" that it combines systematic evolution with its own value orientation.

How does the "polis" do business?

　

Not making money is immoral in business.

　

Xiaohongshu proposed to build an online city, of course, not only based on a community experiment, although the community does have a lot of room for exploration in China. The earliest pioneer of content community in this respect is Douban. As early as ten years ago, Douban built an online Alpha City, and the street names were completely decided by residents’ voting. It also built its own economic system, using virtual currency "adzuki bean" to trade, and residents can open small shops themselves. Here you can see a variety of services, even "casinos" and "cemeteries".

　

Alpha City is more purely experimental, and in today’s popular words, it is the earliest community meta-universe in China.

　

Compared with Douban’s willful "lying flat", it is not qualified not to make money because it has raised a large amount of money all the way to today, and its valuation is equivalent to 3 bilibili, 4 Weibo and 20 Zhihu.

　

Source: Network

When the Community Convention was launched a year ago, many business brands questioned whether Little Red Book was against business. For example, various restrictions on "planting grass". Since Xiaohongshu launched the special treatment of illegal marketing in December 2021, 81 brands with illegal marketing behaviors have been banned, and 172,600 related notes and 53,600 illegal accounts have been handled, including some well-known brands. The reasons for the attack are mainly concentrated in non-compliant marketing behaviors such as false grass planting, amateur spreading, and writing on behalf of others.

　

Subsequently, the brand violation sub-system was launched to further standardize and improve business rules by gradient governance.

　

This series of measures, from the perspective of community atmosphere governance, are radical, but from the perspective of business, they are actually pre-rules, and community atmosphere and commercial realization are not irreconcilable.

　

In the recent Community Business Convention, Yin Shi, the head of community ecology in Xiaohongshu, further explained, "We hope to fully express our attitude through the publication of the Convention, and we welcome business very much. Business itself is to create value, which is completely consistent with the core of Little Red Book. Business prosperity is also a particularly important part of the community. "

　

In the face of Liu Qing’s doubts about consumerism, Conan explained that consumption is an objective behavior, unless the content about consumption appears in a small red book with high density, it can only rise to individualism when it reaches a certain extreme, and the anti-consumerism appearing in a small red book is used to present the diversity and inclusiveness of the community.

　

Dialogue between Liu Qing and Conan

In the final analysis, Xiaohongshu wants to establish a sustainable development cycle system and improve the efficiency of business with systematic ecology. Xiaohongshu chose the concept of "city" because for a city, commerce is actually an indispensable role for residents to live and work in peace and contentment, and even the prosperity of the city depends on the development of commerce.

　

From the perspective of community governance, from "city" to "convention", a set of self-consistency in operation logic is constructed to resolve the tense relationship between life sharing and commercial realization.

　

In the Convention on Community Commerce, the perfection of the two rules of "transaction" and "marketing" is also forcing the brand and KOC to standardize their business operations, and further gathering them into Xiaohongshu’s own dandelion platform for trading. However, the problem is that in the past, commercial and KOC bypassed the official transactions, in addition to maximizing the benefits, it was also because Xiaohongshu’s 10% two-way commission was much higher than the general 5% industry proportion of platforms such as Tik Tok.

　

After the supervision of Xiaohongshu has become stricter, it is even more necessary to answer a question. How to prove that it has higher conversion efficiency than other platforms? Especially today, when the new consumption trend is slowing down and the brand of online celebrity continues to charm.

　

In the "Convention" and the official public speech, Xiaohongshu particularly emphasized "truthfulness" and "sincerity", which means letting KOC recommend only the products it recognizes from the heart and letting the brand introduce its services objectively and simply. This sounds very good and has a long-term color, but it still faces many challenges in the actual landing process.

　

Source: rocket data

A number of insiders close to Xiaohongshu have said that Xiaohongshu’s revenue data in 2022 will triple that in 2021. In the face of this pressure,Can the action be kept unchanged during the implementation of the Convention? Moreover, if the path of advertising dependence remains unchanged, revenue growth cannot avoid the increase in the density of commercial content. How can this be balanced?

　

A city without business can’t work, but a city full of advertisements will make people want to escape.

　

Xiaohongshu has planned a utopian online city picture, but there will also be a false prosperity in the city. For example, the stalls are big and look glamorous, but the fiscal revenue is far from enough to cover the cost of public construction, the deficit is too large, and the balance is far away.

　

Before the massive investment and sky-high valuation, can the account of Xiaohongshu be counted?