Special feature of 1905 film network　The summer vacation is drawing to a close, and the film market is even stronger. While the box office broke through the 40 billion mark in the whole year, the box office of the summer file broke the previous year’s record with a score of over 17.8 billion.

Summer vacation always has a very free and easy side, and students’ holiday life also has countless possibilities. Every activity arrangement will bring them a different understanding of life more or less. The same is true of the power of light and shadow, especially this summer, in an animated film, the phrase "The canoe has crossed Chung Shan Man" gave different feelings to different age groups.

This film is also the opening film of ITG "Children of Light" children’s film season, which is directed by Xiamen Film Bureau and co-sponsored by Xiamen International Trade Holding Group Co., Ltd. and Xiamen Film Festival Co., Ltd., and it is the main scene of the team’s airborne activities to meet children in Xiamen.

As one of the "Golden Rooster" series activities of China Golden Rooster and Hundred Flowers Film Festival in 2023, ITG "Children of Light" children’s film season continues to bring rich film experiences to children’s audiences in China. From July 8th to 23rd, nearly 20 excellent children’s films from China, Germany, Northern Europe and other countries were released in turn. At the same time, the film season also launched surprise supporting activities such as children’s film criticism contest and light and shadow magic show.

Film is an art form that everyone loves to see and hear. The world of light and shadow, like a light, lights up children’s lives, and children can find a fulcrum from it and enter a special journey of light and shadow.

Exclusive customized "gluttonous" film list

ITG Children’s Film Season of Light, as one of the activities of the Golden Rooster and Hundred Flowers Film Festival in China in 2023, has always had high requirements in film selection. This time, excellent children’s films from China, Germany and Northern Europe have been selected, among which Changan Three Wan Li, the pioneering work of the "new culture" series launched by "chasing light animation", has become the opening film of this year.

It is worth noting that the selection of ITG’s "Children of Light" children’s film season breaks the single cognition of animated films and truly shows the possibility of children’s films from multiple perspectives.

How to bring useful and interesting films to children has always been the focus of ITG’s "Children of Light" film season. To this end, this year’s film list was jointly selected by the curatorial teams in Xiamen and Hongkong, and based on the principle of "high-quality companionship truly suitable for young children", while taking into account China’s traditional aesthetics, it tried to open an international perspective.

In 2022, the film season launched a special screening unit — — French children’s film screening; This year, I turned my eyes from romantic French to Germany, where fantasy and realism are more integrated. In the German children’s film festival unit, it is comparable to Harry Potter and has repeatedly set a new high at the box office in Germany; Adapted from a famous German children’s book, excellent works with many small readers in China are shown in turn.

As mentioned in the curatorial speech, "By watching these excellent German films, children will accompany the characters in the story to feel the joys and sorrows, and these experiences can stimulate their curiosity, empathy and creativity, which is particularly helpful to improve their’ absorptive mind’."

No matter how small the power is, it cannot be ignored.

Image narration often takes real or virtual characters as the narrative protagonist, which directly affects the audience’s senses and makes the audience feel that these images are partners, relatives and friends in life. Especially for children, it is dominated by hearing, smell and vision.

As early as the beginning of 2019, the Ministry of Education and Publicity Department of the Communist Party of China issued "Guiding Opinions on Strengthening Film and Television Education in Primary and Secondary Schools", which pointed out that using excellent films to carry out film and television education for primary and secondary school students is the need of the times to strengthen the education of socialist core values for primary and secondary school students, an effective way to implement the fundamental task of cultivating people by virtue, and an important measure to enrich the means of educating people in primary and secondary schools.

In addition, in 2022, the content of film and television education was added for the first time in the Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition) issued by the Ministry of Education.

This also makes the outside world pay more and more attention to children’s movies. In the film history of China, children’s films have always occupied their own unique position, and both the Golden Rooster Award and the China Watch Award have honorary awards for them. Just looking at the market, children’s films are still declining. On the one hand, it is difficult to shoot, on the other hand, the outside world keeps a certain wait-and-see attitude towards them, resulting in few works becoming mainstream.

As long as there is an audience, the vitality of the film can continue. All kinds of phenomena prove that children’s films and film and television education in primary and secondary schools have extremely important value, especially in the trinity framework of "school-family-society", which has played a multi-integration value.

As a member of the society, Guomao Holding Group has persisted in carrying out public welfare actions for parents and children in recent years. At the same time, as the chief strategic partner of China Golden Rooster and Hundred Flowers Film Festival, after Xiamen put forward the aim of "Golden Rooster in the whole city all year round", Guomao Holding Group paid attention to the high-quality demand of parent-child viewing, actively combined children’s public welfare and film culture, and implemented the brand mission, and launched the "Children of Light" children film festival.

It started with the screening, but not just the screening. The children’s film season is to expand the aesthetic education enlightenment section, open the "children of light" children’s film criticism contest, and show their film criticism stories in various forms, either words or paintings. The film shows the imagination of the creator with images, while the children use their curiosity to put their imagination on their wings. The world of light and shadow, like a light, lights up the boring classroom on weekdays and shines into the hearts of children.

As the relevant person in charge of Guomao Holding Group said, film, as a comprehensive art, is a good medium to enlighten children’s growth and promote parent-child communication. By hosting the Children’s Film Festival, Guomao Holding Group will gather high-quality cultural and artistic content from all over the world to give back to the society better, and will continue to practice the brand mission of "leading advantageous industries and creating a better life" in the future, thus helping the development of China’s film culture.

As long as there is light, there is hope. In a beautiful childhood, there are always a group of children who will grow up together in excellent movies.

Jetta: Perfect Concerto of Space and Comfort

In the vast world of automobiles, Jetta has always played a practical and comfortable gorgeous movement with its exquisite carving of space and unremitting pursuit of comfort. Today, let’s go deep into Jetta’s interior world, carefully explore its outstanding accomplishments in storage space, front seat space and rear seat space, and feel how it creates infinite comfort possibilities in a limited body.

When you gently open the door of Jetta, the first thing you see is the front seat space full of humanized design. Jetta’s seat, like a caring personal butler, is always ready to adjust its posture according to your needs. Its adjustment function is rich and accurate, sliding back and forth smoothly and unimpeded, the lifting range is just right, and the backrest inclination angle can respond to your instructions in microseconds. Take a man with a height of 1.88 meters and a strong figure as an example. When he leisurely sits in the driver’s seat and adjusts the seat to the most suitable driving position, he will be pleasantly surprised to find that there is still an open space between his head and the roof of the car, as if there is an endless blue sky above his head, and his thoughts are free to gallop, and he will not be bothered by the depressed atmosphere at all. The performance of the legroom is also remarkable. The ample stretching area keeps an elegant distance between the knees and the center console. During long-distance driving, the legs can stretch freely, the blood circulates freely, and the fatigue seems to be forgotten far away. The wrapping on both sides of the seat is like a gentle and powerful embrace. When the vehicle turns or changes lanes, it gives the driver just the right support, which will not be too tight, but also ensure the stability and safety of the body, making every driving a pleasure.

Slowly turn around and step into the back row of Jetta, which is a spacious and comfortable new world. The spaciousness of the legroom in the back row is beyond imagination. Passengers are like being in a VIP seat in a luxury cinema, and their legs can be stretched forward as much as they like. Even passengers with long legs do not have to compromise their long legs, and they can easily change various comfortable sitting postures for a long time. The layout of the horizontal space is full of Jetta’s atmospheric demeanor. Three adults sit side by side, leaving plenty of room for activities between their shoulders. The arms are placed naturally and casually, and there will be no embarrassment and embarrassment between them. The backrest angle of the rear seat has been carefully designed, which perfectly fits the natural curve of the human spine, providing solid and comfortable support for the waist, as if it were a skilled masseur, silently relieving fatigue for you during the journey. It is worth mentioning that the uplift of the middle part of Jetta’s rear floor is extremely low. Compared with many similar models, this design provides a more friendly resting place for the feet of the middle passengers, so that every rear passenger can enjoy an equal and comfortable ride experience.

However, the charm of Jetta is not limited to the spacious and comfortable seating space, but also unique in the creation of storage space, which can be called a mobile storage treasure house. The bottom of the center console is like an exquisite storage cube, and the open storage slot is like a small intimate drawer. Small things such as mobile phones, wallets and keys can find their own shelter here. The exquisite design of its depth and width ensures the stability and safety of the items during driving, and even in the face of bumpy road conditions, they will not easily slide or shift. The glove box is like a hidden treasure chest, with amazing volume and regular internal space. All kinds of important materials such as vehicle manuals, insurance documents and bills can be properly kept here, and at the same time, it can easily accommodate paper towels, wet wipes, snacks, small first aid kits and other necessary items for your trip, providing all-round protection. The storage compartment on the inside of the car door is like a long, narrow and deep treasure house, and its length and depth are enough to accommodate all kinds of beverage bottles, whether it is a slim mineral water bottle or a stout sports beverage can, it can firmly embrace it. In addition, the door storage compartment also reserves enough space for travel AIDS such as umbrellas, folding maps, small flashlights, car vacuum cleaners, etc., so that you can get them quickly and conveniently when you need them. The central armrest box is like a private and practical treasure box. The internal space layout is reasonable, and it can store valuable or common items such as wallets, documents and sunglasses. The lid of the armrest box is like a solid shield, which effectively blocks the outside world.Provide intimate security protection for your items.

Finally, let’s focus on Jetta’s remarkable trunk space. It’s like a magical space pocket, and the opening of the trunk is wide and regular, just like a grand door to the storage kingdom, which is convenient for you to easily carry items of various shapes and sizes. In daily urban life, its regular volume is enough to meet the transportation needs of big bags and small bags for family shopping, luggage and equipment for short trips on weekends and various small items. Imagine a happy family camping trip. Tents, sleeping bags, barbecue grills, ingredients, drinks and all kinds of outdoor products can be easily stored in Jetta’s trunk, adding endless convenience to your trip. When you are faced with special handling tasks, such as handling large furniture, sports equipment or bicycles, the function of Jetta’s rear seats that can be laid down in proportion will come into full play. With a slight operation, the rear seat will fall gracefully, and perfectly blend with the trunk floor, forming an almost flat and huge loading plane, as if it were a mobile big bed customized for you. Whether it is a slender club, a huge snowboard suit, or a large TV set, bookshelf and other furniture, you can find a suitable habitat in this spacious and regular space, which provides great convenience and possibility for your handling work.

Jetta, like a master of space and comfort, uses its exquisite skills and persistent pursuit of details to perfectly integrate the front seat space, the rear seat space and the storage space to create a spacious and practical, comfortable and convenient mobile space. Whether you are traveling through the busy city or galloping between the heavens and the earth in vast expanse, Jetta has become the most trustworthy partner in your journey with its excellent spatial performance, accompanying you through every wonderful journey and leaving countless beautiful memories.

　　Billbil-kun, a well-known reporter of the drama, revealed that the next new work of the developer of "Double Walk" is still a cooperative game, named "Split Fiction". In addition, it is also reported that the work will be listed on March 6, 2025, and the news will be released on TGA.

　　Although there is no official response, considering the authority and accuracy of billbil-kun, we believe the news is reliable. The TGA award ceremony will be held on December 12th, when we should be able to see the game.

Speaking of the latest hot new cars in the car circle, Zhiji LS7 must be one of them. The price of this car is in the range of 300,000-500,000. Compared with the ideal L7, Tucki G9 and Weilai ES7 of the same class, you will find that Zhiji LS7 has many advantages in configuration, space, price and driving control, which can be said to be the "new king" of domestic high-end intelligent pure electric SUV.

Thanks to its excellent product value, at present, the blind order of Zhiji LS7 has exceeded 12,000. "The order situation of Zhiji once again exceeded our expectations. official website and app were under great pressure in a short time, and there was a situation in which the webpage was stuck, which showed that users were very concerned about LS7." Tamia Liu, co-CEO of Zhiji, said.

So, what new height did Zhiji LS7 roll out the intelligent pure electric SUV? What kind of interpretation does Zhiji Automobile bring to the "involution" of today’s industry? In the dialogue with Tamia Liu, we found the answer.

We should not only be a "king of volume", but also be a "king of understanding"

Although in the eyes of many people, Zhiji LS7 is a new generation of high-end intelligent pure electric SUV, Tamia Liu has different views on it.

He believes: "Crazy price cuts, crazy involution, and all kinds of mixed products are madly grabbing the market, which is unhealthy competition. Because smart electric vehicles are a clear track, but the cognitive threshold is relatively high, a large number of brands and products flock in, and the market is mixed, which is not conducive to the development of the industry. "

Indeed, in China’s new energy market, not only the new car-making forces like "Wei Xiaoli" lay out high-end fields, but also the high-end brands created by traditional car companies like Zhiji, Lantu and Aouita challenge the new forces.

In order to seize the market, there are ways to win the attention by reducing prices or in disguised form. There are also the best SUVs within 500,000, 1 million, or even within 500 to gain attention through the stacking of various configurations and parameters.

Some consumers are caught in the "sweet trap" because of the "involution" propaganda of manufacturers. In the later car experience, it was found that it was not as good as the manufacturer advertised.

For example, a manufacturer advertised that its SUV products used the same magic chassis as Mercedes-Benz Maibakh GLS, but the actual experience found that the driving quality was not as "magical" as advertised by the manufacturer, and even the owner was "dry-exploded" when he met the air suspension when he passed the speed bump.

Why is this happening? Because it is also suspended, the top models of luxury brands use double-cavity or even three-cavity suspension, and they are also suppliers of international brands. However, many new domestic forces use single-cavity suspension and adopt domestic suppliers. At the same time, coupled with the gap in chassis adjustment technology, the effects of the two are naturally different. However, in the publicity, consumers only saw the marketing words of "Magic Chassis of the same paragraph as Mercedes-Benz Maibakh GLS".

In this regard, Tamia Liu believes that "having" does not mean being good, and "having everything" does not mean being "the best in everything". "A car that seems to be fully equipped is probably not a top car."

Therefore, in the product building of Zhiji LS7, Tamia Liu introduced Zhiji’s different attitude of "involution"-Zhiji wants "directional volume", "professional volume" and "extreme volume" instead of "blind volume".

First, the "extreme" volume.

Tamia Liu said, "Zhizhi has a professional insistence on using the best things to bring the best experience to users." This is the ultimate volume, and everything should be the best for users.

So, what is the best? Let’s take LS7 as an example.

First of all, on the chassis, Zhiji LS7 has an all-star chassis configuration. For example, the air suspension system, Zhiji LS7 adopts the continental air suspension system of the same series as Maserati Levante, and cooperates with the Damptronic I electromagnetic dynamic damping adjustment system of Germany Besten, which can continuously adjust the damping force of the shock absorber in milliseconds according to different road conditions and adapt to different driving scenarios.

It is worth mentioning that Zhiji LS7 adopts a new generation of patented closed air suspension system of Continental Group. Compared with the open structure, the adjustment speed of the closed suspension is 40% faster, the noise is more than 10dB lower than that of the open structure, the integration is higher, and the energy consumption of the motor is lower. At the same time, the continuous working performance of the closed suspension will not be attenuated, and it is not afraid of the thin air pressure on the plateau. It can always maintain full-performance work in any environment and has higher reliability.

"The domestic air spring is also very good, but it can’t meet the requirements of the high-end intelligent pure electric SUV, which is also the order of magnitude. Therefore, we would rather spend twice the price to choose the continental air spring. " Tamia Liu said: "As a 400,000-class high-end luxury SUV that pays attention to driving control, we must be responsible for the products and not fool users. This is the bottom line of values."

"For example, the cost of air springs in mainland Germany is twice that in China; For example, there are many levels of electromagnetic suspension. Those who really play the track and control know what Beishideng stands for, and those who really understand it naturally understand. " Tamia Liu affirmed that in terms of materials, Zhiji is absolutely willing to give up the cost.

In addition, in terms of braking system, Zhiji LS7 is equipped with the first four-piston fixed brake calipers of Brembo, Italy, and a high-performance large-size scribed ventilation disc (365mm in front and 376mm in back), which further improves the braking efficiency and heat dissipation effect. In addition, Zhiji LS7 is also equipped with the integrated Onebox braking system in Germany (which is also one of the most advanced electronic brake-by-wire systems at present), giving it strong braking capability.

According to the data given by Zhiji, the response time of 100Bar braking force generated by stepping on the foot is 150ms, and that of non-OneBox braking system is about 250ms, which shortens the time by 40%. The actual experience shows that the braking performance of Zhiji LS7 is really good, which also gives the driver the confidence to step on the switch deeply. At the same time, we can also see that Zhiji LS7 is specialized in driving experience.

In addition to the top-mounted chassis hardware, the front windshield of Zhiji LS7 adopts a rare three-layer silver plating process in the industry, and is made of the same glass material as the domestic large aircraft C919. At the same time, the whole vehicle has adopted 11 double-layer laminated sound insulation glass. According to Zhiji’s introduction, its NVH measured results are about 6dB ahead of the industry, and the maximum ear pressure is reduced by 50%. The dual lidar +Orin chip scheme in intelligent driving and the 8155 chip in intelligent cockpit are all top-level hardware configurations at present.

From the above configurations, we can all feel that the configuration of Zhiji LS7 is not only available, but also uses the top products in the industry, which is the embodiment of Zhiji’s "extreme volume".

As Liu Tao said: "Zhiji wants to be a high-end brand. We must never fool users with shoddy products. We will never sacrifice the user experience. This is the bottom line of Zhiji’s values." "Only using the best things will bring the best experience to users."

Second, the "professional" volume.

What is a "professional" volume? Tamia Liu’s explanation is: "In response to market competition, this volume will be rolled. However, the volume must have the underlying thinking and do something different. This is a professional volume. "

To put it simply, it is to provide users with the configurations they really need, not those configurations that look beautiful but are actually chicken ribs.

For example, regarding air suspension and four-wheel steering, Tamia Liu said that there are many brands who follow suit and think that high-class cars must be equipped with air springs, which can be said to be a kind of "ignorance".

Tamia Liu thinks: "The value of air spring in cars is relatively small, but it will reduce the feeling of driving control. And Zhiji L7 is a car, and the core label is driving control, so we chose four-wheel steering instead of air spring. "However, on the SUV of Zhiji LS7, we can see the configuration of air suspension to further improve the passability and comfort of SUV, which is the embodiment of confidant LS7 professional volume.

For example, the glove box was cancelled in the passenger position of Zhiji LS7, so that the seat can be stuffed in after folding. This practice can be said to be very bold and innovative. In this regard, Tamia Liu said: "Innovation is a balance, and the key to balance is trade-off. On the one hand, the thinking of folding the seat and canceling the glove box stems from the demands of users, on the other hand, it is the core of the overall product concept. "

"When we can really fold the seats in the concept car completely, the whole space will be completely magically redefined. The benefits of this matter far outweigh the loss of a glove box. " In Tamia Liu’s view, canceling the armrest box can bring more comfortable riding experience in the back row, which is far more valuable and meaningful than the storage function of the armrest box.

The actual experience is also true, because without the constraint of the armrest box, the zero-gravity seat of Zhiji LS7 can unlock the "lying mode". The angle of the zero-gravity seat in the rear row can be adjusted to a large lying angle of 155 at most, and the passenger can completely lie flat when the passenger is fully folded into a footstool. Long-distance driving is more comfortable for passengers.

Moreover, Zhiji LS7 did not lose the storage space in the car because there was no armrest box. Because the central armrest of Zhiji LS7, the mysterious space under the rear seat and the second floor of the trunk, including the storage box at the bottom of the screen, are used. In Tamia Liu’s words: "This completely exceeds the value of a glove box."

Therefore, Zhiji’s professional volume is the local volume of the volume, so that users can really feel the practicality of the configuration, rather than paying for some flashy configuration.

Third, the "oriented" volume.

"Zhiji’s brand positioning is a luxury electric car, and we must match it. Use our major to provide users with’ oriented volume where experience is king’ ". Tamia Liu said, Zhiji positioning high-end brand, the configuration must be top-matching, but the premise is that in the provision of configuration, Zhiji should proceed from the user’s perspective and fully verify the actual usage scenarios of users.

Tamia Liu takes the involution of current computing power as an example. "Is 4 pieces of Orin good?" In Tamia Liu’s view, simple computing power can’t solve the pain point of user experience.

"Computing power will make people who don’t understand feel very powerful, but behind it is power consumption; Moreover, if the communication between boards is not solved well, it will bring great challenges to data and software and bring more pain points to the user experience. Therefore, the real solution is to properly orient the volume and focus on the user experience. " Tamia Liu thinks.

In fact, this is reflected in many aspects of Zhiji LS7. For example, the electric door equipped by Zhiji LS7. According to Tamia Liu, "Zhiji LS7′ s main driving electric door has been verified by 1000 scenes, and it can adjust the opening angle in indoor parking lots, outdoor parking lots and scenes with cats, dogs and other animals outside the vehicle."

Another example is the half-width steering wheel of Zhiji LS7, which is matched with the lifting huge scene screen and the ice-sensitive front dome of Star Fall Star Waterfall, which not only makes the cockpit more scientific and technological, but also brings excellent vision. More importantly, if consumers don’t like the half-width steering wheel of Zhiji LS7, Zhiji can also choose the traditional round steering wheel for free.

To sum up, Zhiji is not blindly piling up the configuration, but starting from the user’s experience, bringing users a more extreme and professional car experience. It can be seen that Zhiji is not only a "king of volume", but also a "king of understanding", and truly understands the needs of users. This is also a new force created by Zhiji as a traditional brand, which shows different car-making concepts or involution attitudes.

The essence of involution is a profound PK.

Talking about this, some people may question: the configuration level of Zhiji LS7 is so high, and it is supplied by first-line international brands. Everything is the best, so the cost must be not low. Tamia Liu also gave us a detailed answer to this question.

First of all, it is the support of scale effect.

In Tamia Liu’s view, the automobile industry is a scale effect. It is also a strong demand of the market if the quantity is quickly made to a suitable scale and the price control ability is increased.

Take LS7′ s oversized front dome glass as an example. Tamia Liu said that its cost is indeed more expensive than ordinary glass, but if it is scaled up, the cost will soon come down. Another example is the screen. Because of the previous cooperation experience with Zhiji, suppliers have more confidence in Zhiji. They actively provide screen solutions with higher definition, higher color resolution and better interactive experience, but the cost is lower than before.

However, Tamia Liu also admitted to us that the cost of LS7 is definitely not low, but it also shows that Zhiji is a real conscience. As Liu Tao said: "What we hope is that users can directly perceive the value content of high-end configuration by experiencing Zhiji LS7, and know the brand of Zhiji that is hard to get back once experienced and used."

Secondly, Zhizhi is not "blind".

As we mentioned earlier, Zhiji is not a "blind roll", but an extreme roll, a directional roll, and a professional roll. It is not blindly piling up configurations for users, but based on user experience, providing users with configurations that are really useful and deeply felt.

As Tamia Liu said, "It is important to choose the right high-tech new technology for this product, which will also increase the price controllability."

Finally, it comes from the strong system advantages of SAIC.

Tamia Liu said that Zhiji Automobile has a strong domestic high-end supply chain system relying on the system advantages of SAIC. For example, Huayu Vision, the best car light company in the world; Yanfeng, the world’s largest supplier of interior solutions, and Natiefu transmission shaft (with a market share of over 50% in China) are important industry endorsements for building the strong product strength of Zhiji LS7.

In this regard, Tamia Liu confidently said: "With the empowerment of SAIC, Zhiji can get the best things at the most suitable cost."

To some extent, the internal details of the enterprise determine the height of the product involution, and with a strong supplier system, Zhiji Automobile can enable users to obtain higher product value than competing products at the same level at a more sincere price.

However, as a smart person empowered by SAIC, Ali and Zhangjiang, its advantages in background and system strength are not just suppliers.

1. Production capacity.Tamia Liu said that the high probability of production capacity is the most confident thing for Chi Ji. SAIC produces and sells 67 million vehicles a year, and its supply chain capability is among the best in the world. Including Huayu Automobile and many lighthouse factories, all gave the green light to Zhiji Automobile and gave the best resources to Zhiji.

2. Marketing.At present, the blind order of Zhiji LS7 exceeds expectations, and the sales consultant of the terminal is immediately tight. Tamia Liu revealed to us that from December 20th to February 10th, the number of transformations was several times higher than that of last year through promotion and live broadcast.

In addition, in the configuration of the user research team, Zhiji Automobile has reached a rare 400 people in the industry.

3. Sales channels."Zhiji will accelerate the construction of channels in the future." According to Tamia Liu, Zhiji has about 120 experience and delivery centers. Because the channel has great inertia, once the market fluctuates and the sales volume does not match the channel, there will be great pressure, so Zhiji was somewhat conservative in the channel before.

According to the plan, the target of Zhiji is 240 by the end of this year, and Zhiji is confident to open 180 to 190 before June 30, and a large number of second-tier cities will be covered.

4. Team organization.Tamia Liu said that at present, the product team and management team at the headquarters have also made very strict arrangements and deployments. Once a city’s staffing reaches its peak or users can’t be received, the headquarters team will fly there immediately, so that they can know more about the products and receive them more professionally.

5. Product planning.In addition to the current Zhiji L7 and Zhiji LS7, Tamia Liu revealed to us that in the second half of the year, Zhiji will also launch a brand-new medium-sized SUV to benchmark Model Y..

As for other more compact models, Zhiji also has corresponding plans. According to Tamia Liu, the third car and the fourth car mainly target Model Y and Model 3；; The fifth car is more about thinking about the future and the solution.

With the launch of L7 and LS7, and the arrival of the third model in the second half of the year, Zhiji also has higher goals in 2023. Tamia Liu introduced that in 2023, Zhiji Automobile hopes to achieve sales of 45,000 vehicles.

But regarding the sales volume, Tamia Liu thinks that as a new brand, although sales volume is important, it is not so important compared with the early product value. With the gradual enrichment of Zhiji automobile model array, the growth of sales volume is also a matter of course. "In the long run, Zhiji hopes to achieve a sales scale of 200,000-300,000 vehicles in 2025."

For this goal, Tamia Liu thinks it is not difficult. In his view, Zhiji is still in a developing stage, and the empowerment advantages of SAIC, Ali and Zhangjiang have not been fully reflected in the case that only one product entered the market last year. At the same time, the potential energy accumulated by enterprises in users will also become an important kinetic energy for brand development in the next 3-5 years.

In other words, under the impetus of system strength and user reputation, Zhiji has great explosive power. The blind order of Zhiji LS7 exceeding 12,000 vehicles also proves that Zhiji will be a dark horse with potential.

The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　For logistics practitioners, to improve transportation efficiency, it is inseparable from the help of transportation vehicles. Compared with other models, new energy light vans are widely used in the freight field with large space and strong power. Especially at the moment of high oil prices, the demand for light vans in the logistics and distribution industry is also increasing. However, which light van is better? Today, through the comparison of two popular new energy light vans, let’s see which one is more worthy of starting: SAIC Chase’s big V1 or Geely Remote Star Enjoy V6E PLUS.

SAIC Chase MAXUS wins V1

　　Dana V1Light vanHigher space utilization rate

　　In order to improve transportation efficiency and reduce transportation time, a light van that can carry more goods is very heavy. So, let’s compare the spatial performance of the two cars first.

　　The interior volume of Montana V1 car reaches 7.3m3 While ensuring the large loading capacity, there is also a 520mm ultra-low floor with a straight container partition design, which improves the utilization rate of space.

Dana V1

　　Geely Remote Star enjoys the car content of V6E PLUS with a volume of 7m3+, which is slightly inferior to that of Montana V1.

　　Geely remote xingxiang V6E PLUS

　　While ensuring a large space, Montana V1 is still an intellectual school. The car is not only equipped with a cool seven-inch LCD dashboard, but also comes standard with reversing images. It also has the industry’s first "non-inductive" interactive design, which is powered on when you sit down, and coupled with the AI assistant "Xiaotong classmate" who supports full-scene voice interaction to share goods and traffic information in real time, making driving more convenient and efficient.

　　Dana V1Light van has better endurance.

　　Judging whether a new energy vehicle is worth starting with, its endurance is also a key consideration. Montana V1 is equipped with lithium iron phosphate battery, and the cruising range under CLTC can reach 305km. Coupled with the DC charging mode, it takes only 45 minutes to charge from 5% to 80%, with long battery life and fast charging function, so that there is no mileage anxiety in transportation. Geely’s long-range star enjoys a cruising range of about 240km.

　　While ensuring excellent battery life, the dynamic performance of Montana V1 is also remarkable. With the help of 90kW high-power electric drive, this car has a maximum power of 90kW and a peak torque of 190 N m.. At the same time, it is also equipped with the only electronic gear in its class, which supports three driving modes: ECO, NORMAL and SPORT, with a maximum speed of 100 km/h. Excellent in power performance and driving control.

　　Therefore, whether it is loading space, endurance, intelligent configuration, shelf control experience, etc., from the two aspects of endurance and loading capacity alone, the advantages of holding V1 are more obvious. At the same time, it also has an eye-catching shape, and the design aesthetics of "Fiona Fang’s integration" is unforgettable. As a light van with comprehensive performance, its strength does not stop there. Interested friends can go to official website to learn more. In addition, the starting price of Montana V1 is 153,800 yuan, and now there is a financial discount of up to 4,000 yuan and a four-fold gift. Interested parties can consult local dealers in detail.

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

　　At about 10: 30 a.m. the day before yesterday, a case occurred in Xiabian Community, Chang ‘an Town, Dongguan, in which three robbers robbed a bank working car with guns.

　　Three robbers drove a car and followed a work van of Dongguan Changan Branch of Agricultural Bank of China. When traveling to Xiabian Community Park Road, Qilong Road, Chang ‘an Town, three robbers stopped the bank’s work car by car, snatched two bags of bank business summons, money orders and bank employees’ cash of more than 600 yuan from the car with guns, and drove away. Fortunately, two bank employees were not injured. After the incident, Chang ‘an police sent a large number of policemen to investigate, and the case is under further investigation.

　　At noon the day before yesterday, the Xiabian Community Park section of Qilong Road in Chang ‘an Town, Dongguan was blocked by the police. There is a white van parked in the middle of the road of Qilong Road. There is no bank cash truck logo on the car body. The driver’s seat and the window glass behind the driver’s seat of the van are broken, and a large number of car glass fragments are scattered on the road. Many policemen investigate and collect evidence on the spot.

　　An eyewitness said that he happened to pass by this section at the time of the incident, and suddenly there was a sudden braking sound in the middle of the road. He looked up and saw a silver car parked in front of the front of a van. Soon three men rushed down from the car and surrounded the van. One of the men smashed the window glass of the driver’s seat of the van with a hammer and pointed a suspected gun at the driver. Another man held the man in the passenger seat, and then the third man smashed the window glass of the driver’s seat with a hammer. After taking out two bags from the car, the three men quickly fled by car.

　　"I didn’t hear the gunshots, but a gray-white car stopped in front of the van and several people rushed down to rob it." The boss who opened a shop near the scene witnessed this hot scene that can only be seen in film and television dramas. According to him, the three men first smashed the window of the van, then took out two large military green bags from the back seat and ran away. Subsequently, two men got off the van and they immediately alerted the police. A large number of policemen and security team members rushed to the scene to investigate and collect evidence, and the two people in the car were then taken to Chang ‘an Public Security Bureau to assist in the investigation.

　　[Bank]: It’s not cash that is robbed, but business summons and draft.

　　The day before yesterday, Mo Zhendong, director of the office of Dongguan Branch of Agricultural Bank of China, was interviewed by a reporter. He confirmed the witness’s story.

　　He introduced that at that time, the robbers aimed at Mo Mou and Mo Moumou, employees of the bank, shouting robbery and warning them not to move. However, he stressed that what the robbers robbed was not cash, but two bags of business summons of the bank.

　　He said that Chang ‘an Sub-branch sends staff to the following outlets every day to collect summonses. On that day, a driver and an employee of Chang ‘an Sub-branch are sent, mainly collecting about 1,200-1,300 summonses on Saturday and Sunday. This is an ordinary business summons, which has nothing to do with cash and has no impact on banking business. "600 yuan’s cash on an employee was robbed, and neither of them was injured. It is estimated that the other party thought there was a lot of cash in the bag."

　　Mo Zhendong said that after the incident, the bank had organized personnel to look for the trash can at the incident site, "because these things are useless to robbers." He said that the bank also organized personnel to go to the sanitation department to contact the cleaning staff. Later, it will also search for the lost summons through the media and give some cash rewards to those who find it.

　　"Two of the three gangsters were armed with guns and one was armed with a hammer. Fortunately, the employees were relatively calm, so there was no danger, no casualties were caused, and the bank did not suffer losses." Mo Zhendong said that after the incident, two employees recorded the license plate number of the robbers and called the police. "The lost documents involve nearly a thousand customers, and we hope to get them back as soon as possible."

　　[Police]: Snatched two packages of bank drafts and 600 yuan cash.

　　The reporter’s on-site investigation found that the location of the incident happened to be a road intersection, and the road traffic was very convenient.

　　The afternoon before yesterday, Chang ‘an Town Public Security Bureau informed the media about the case. At 10: 40 am on March 16, Chang ‘an Public Security Bureau received a phone call from Mo Moumou, saying that he and his colleague Mo Mou drove two bags containing subpoenas and money orders to the Chang ‘an Business Department of the bank and were stopped and robbed when they went to Shabian Community Park Road, Qilong Road, Chang ‘an Town.

　　Two of the men controlled Mo Moumou and Mo Mou with weapons, and those who controlled Mo Mou robbed him of 600 yuan cash.

　　It is understood that the subpoenas and bills of exchange snatched by criminal suspects cannot be exchanged. According to preliminary investigation, three suspects may think that the Jinbei van is a bank withdrawal customer. At present, the public security organs in Chang ‘an have set up checkpoints on major traffic routes and stepped up patrols to fully pursue the suspects. At present, the case is still under investigation.

　　Is it a real gun?

　　Zhu Wei, director of the office of Chang ‘an Town Public Security Bureau, told me that according to the transcripts of two bank parties, two of the three gangsters were armed with guns, about 10 cm long. "Whether the real gun is still uncertain. Because the gangster did not shoot at the scene. "

　　Is there any money in it?

　　Zhu Wei also told me that all three gangsters spoke Cantonese and didn’t wear masks or gloves. The reason for this may be that these gangsters didn’t know that the car was the bank’s work car, and they thought that Momo proposed from the bank that the two heavy bags were filled with cash, but they didn’t expect that the bags were full of bank bills and had no money.

　　Will it leak?

　　Mo Zhendong said that although these business subpoenas have the names and account numbers of customers, the gangsters do not have the passwords of customers, so the bank information of these customers is safe.

　　According to Guangzhou Daily

Editor: Zhang Renhe

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2022 | New Year Message

The picture scroll of history is spread out in the process of tempering; The Hua Zhang of the times is written in the continuous struggle. On January 1st, major newspapers published New Year’s Day messages in succession. Shenzhen released selected New Year’s Day dedication words from People’s Daily, Guangming Daily, Southern Weekend and Shenzhen Special Zone Daily to cheer for the New Year!

People’s Daily

March courageously on the new great journey

A hundred years of struggle, writing a magnificent epic; Great journey, calling for new progress. After a stirring year of 2021 and a hopeful year of 2022, the great ship "China" set sail and cut waves, and hundreds of millions of people were full of passion and pride.

The year 2021 is a landmark year in the history of the party and the country, and it is of special importance in the process of China’s modernization. Facing the interweaving of the changes in the past century and the epidemic situation in the century, and facing the extremely arduous and arduous tasks of domestic epidemic prevention and control and economic and social development, the CPC Central Committee with the Supreme Leader as the core is far-sighted and insightful, coordinating the two overall situations at home and abroad, coordinating epidemic prevention and control and economic and social development, coordinating development and security, coordinating and promoting the overall layout of "five in one", coordinating and promoting the "four comprehensive" strategic layout, and uniting and leading the whole party and the people of all ethnic groups throughout the country to know how to shoulder heavy burdens and overcome difficulties.

This year, we won the battle against poverty as scheduled, built a well-off society in an all-round way as scheduled, and achieved the goal of the first century. The Communist Party of China (CPC) united and led the people of China to strive for self-improvement, made strenuous efforts, built a well-off society in an all-round way on the land of China, historically solved the problem of absolute poverty, and made the beautiful dream pursued by the Chinese nation come true. This is the great glory of the Chinese nation! This is a great honor for the people of China! This is a great honor for the Communist Party of China (CPC)! It is a milestone in the history of the Communist Party of China (CPC)’s struggle, the development of new China and the history of Chinese civilization.

This year, we successfully started a new journey of building a socialist modern country in an all-round way and marching towards the goal of the second century. New steps have been taken to build a new development pattern, new achievements have been made in high-quality development, the country’s strategic scientific and technological strength has been accelerated, the toughness of the industrial chain has been improved, the reform and opening up have been comprehensively deepened, the people’s livelihood has been effectively guaranteed, the grain output has won the "18 consecutive harvests", the construction of ecological civilization has been continuously promoted, the overall social situation has remained stable, the modernization of national defense and the army has been accelerated, and various serious natural disasters have been overcome, and post-disaster recovery and reconstruction have been solid. China’s economic development and epidemic prevention and control have maintained a leading position in the world

This year, we solemnly celebrated the 100th anniversary of the founding of the Communist Party of China (CPC), conducted in-depth study and education on the history of the Party, and comprehensively summarized the great achievements and historical experience of the Party’s century-long struggle. The Sixth Plenary Session of the 19th CPC Central Committee deliberated and adopted the Party’s third historical resolution "the Central Committee of the Communist Party of China’s Resolution on the Great Achievements and Historical Experience of the Party’s Centennial Struggle", which is a brilliant Marxist programmatic document, a political declaration for the Communist Party of China (CPC) people to keep in mind their initial mission, adhere to and develop Socialism with Chinese characteristics in the new era, a guide to action to learn from history, create the future and realize the great rejuvenation of the Chinese nation, and inspire the whole party and people of all ethnic groups to anchor their established goals and move forward in high spirits.

This year, we comprehensively promoted China’s diplomacy as a big country with characteristics, maintained and practiced true multilateralism, strived to build a new type of international relations, and promoted the building of a community of human destiny. We have made innovations in global changes, turned crises into opportunities in world chaos, courageously advanced in struggle and cooperation, and contributed China’s wisdom, China’s plan and China’s strength to jointly cope with various challenges and global problems faced by mankind and build a world with lasting peace, universal security, common prosperity, openness, tolerance and cleanliness.

The cross-flow of the sea shows the mainstay, and the mountains are majestic to see the main peak. These years since the 18th National Congress of the Communist Party of China have been extremely unusual and extraordinary in the development of the cause of the Party and the country. The complexity and severity of the situation and environment faced by the Party, and the heaviness and arduousness of its tasks are rare in the world and history. With the courage of Marxist politicians and strategists, General Secretary of the Supreme Leader planned the overall situation at home and abroad, promoted reform, development and stability, domestic affairs, foreign affairs and national defense, and managed the party, the country and the army, led the whole party and the people of all ethnic groups to seize opportunities and overcome difficulties, and solved many problems that had been tried for a long time but not solved, and made many major events that had been tried but failed in the past. The most fundamental reason for the historic achievements and changes in the cause of the Party and the country lies in the fact that the General Secretary of the Supreme Leader is the core of the CPC Central Committee and the whole party at the helm, and in the scientific guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era.

Practice fully shows that the Party’s establishment of the core position of the Party Central Committee and the whole Party, and the guiding position of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era reflect the common aspiration of the whole Party, the whole army and the people of all ethnic groups throughout the country, which is of decisive significance to the development of the cause of the Party and the country in the new era and the historical process of promoting the great rejuvenation of the Chinese nation. History profoundly enlightens us that resolutely safeguarding the core of the CPC Central Committee and the whole party is the key to the party’s consensus and decisive choice at major moments and an important guarantee for the party’s unity and victory.

The picture scroll of history is spread out in the process of tempering; The Hua Zhang of the times is written in the continuous struggle. The 20th National Congress of the Communist Party of China will be held in 2022, which is a major event in the political life of the Party and the country. It is necessary to maintain a stable and healthy economic environment, a social environment that is peaceful for the country and the people, and a clean and honest political environment. General Secretary of the Supreme Leader profoundly pointed out: "Today, we are closer, more confident and capable of achieving the goal of the great rejuvenation of the Chinese nation than at any time in history, and at the same time we must be prepared to make more arduous and arduous efforts." Embarking on a new road to catch up with exams, we know that the great rejuvenation of the Chinese nation can never be achieved easily by beating gongs and drums. The closer we get to national rejuvenation, the less smooth it will be, the more full of risks, challenges and even stormy waves. We know that building a well-off society in an all-round way is only a key step towards the great rejuvenation of the Chinese nation. Facing the bright future of national rejuvenation, a more glorious mission awaits us, and a greater miracle awaits us to create. We should carry forward the great spirit of party building, always be modest, prudent, unflappable and hard-working, keep the heroic spirit that the more difficult and dangerous it is, keep the high-spirited fighting spirit that dares to teach the sun, the moon and the sky to change into a new sky, and forge ahead courageously on the new great journey, striving to achieve the set goals with the perseverance of insisting that the castle peak will not relax, and pushing forward the great rejuvenation of the Chinese nation with the sober mind of those who walk a hundred miles.

To forge ahead courageously on the new great journey, we must maintain our strategic strength. From the scene of decline and withering 100 years ago to the prosperous weather today, the strong leadership of the Communist Party of China (CPC) is the most fundamental reason why the people of China and the Chinese nation can reverse the historical destiny after modern times and achieve great achievements today. Today, with a foothold in China, inheriting Chinese civilization and taking the correct road in line with China’s national conditions, we have an incomparably broad development stage, an incomparably profound historical background and an incomparably strong determination to move forward. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, adhering to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, fully implementing the Party’s basic theory, basic line and general plan, being firm in our determination to carry out the reform and opening up to the end, and striding forward on the road of Socialism with Chinese characteristics, we are sure to firmly hold the destiny of China’s development and progress in our own hands.

To forge ahead courageously on the new great journey, we must strengthen our historical self-confidence. Over the past 100 years, our party has devoted itself to the happiness of the people of China, the rejuvenation of the Chinese nation, the progress of mankind, the harmony of the world, the public interest in the world and the right path in the world. This is the greatest confidence of our party in history, the historical confidence of our party in being in power in China for a long time, and the historical confidence of our party in uniting and leading the people to move forward. On the new way to catch up with the exam, whether we can continue to hand over excellent papers depends on whether we have firm historical self-confidence. Strengthen our faith in Marxism and communism, strengthen our faith in Socialism with Chinese characteristics, strengthen our confidence in realizing the great rejuvenation of the Chinese nation, strengthen our historical self-confidence, build up our historical memory, do our own thing unswervingly, think with one heart and make efforts in one place, and we will certainly continue to succeed, and we will certainly succeed!

To forge ahead courageously on the new great journey, we must work hard. Socialism is done, and the new era is fought. Under the impact of the epidemic in the century, the changes in the past 100 years have accelerated and the external environment has become more complicated, severe and uncertain. China is in a critical period to realize the great rejuvenation of the Chinese nation. We must not forget our original intention, keep our mission in mind, answer the basic proposition "Where did we come from and where are we going?" We must always maintain the flesh-and-blood ties between the Party and the people, practice the people-centered development thought, and always achieve development for the people, development depends on the people, and development results are shared by the people, inspiring the enthusiasm, initiative and creativity of all people, and constantly realizing people’s yearning for a better life; Based on the new development stage, we should implement the new development concept completely, accurately and comprehensively, accelerate the construction of a new development pattern, promote high-quality development, enhance our viability, competitiveness, development and sustainability, and always survive and develop with vigor; We should stand on the right side of history and on the side of human progress, promote the building of a community of human destiny, promote the common values of peace, development, fairness, justice, democracy and freedom of all mankind, always be a builder of world peace, a contributor to global development and a defender of the international order, and strive to make new and greater contributions to the progress of human civilization and world peace and development. Adhere to the bottom line thinking, enhance the sense of hardship, carry forward the spirit of struggle, master the strategy of struggle, practice the skills of struggle, overcome difficulties, forge ahead with determination, and be unstoppable and unstoppable. We will certainly overcome all kinds of difficulties and obstacles.Create a new era of glory and create a new historical cause.

Vast and boundless, sail but believe in the wind. Contemporary China has a magnificent country, heroic people and a bright future. Let’s unite more closely around the CPC Central Committee with the Supreme Leader as the core, strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two safeguards", strive to create new achievements worthy of the party, the people and the times, welcome the convening of the 20th Party Congress, and win even greater victories and glory in the new era and new journey!

Guangming Daily

Struggle, only unremitting struggle!

Every dawn looks forward to the sunshine, every grass cheers for the rain irrigation, every bell is the echo of life, and every blessing is the opening of the soul.

Hello, 2022!

A year ago, when we stepped into the threshold of 2021, our hearts were full of hope, hoping that everything would be fine in the new year.

We did it! Despite the twists and turns in the global economic recovery, despite the "stuck neck" factors, and despite the difficulties in China’s development, we still give 2021 outstanding significance:

We celebrate the centenary of the Communist Party of China (CPC)’s birthday, sum up the great achievements and historical experience of the century-long struggle, and draw the strength of forging ahead from the study and education of party history. We won’t forget that a hundred years ago, China, nine summers ago, swayed in the Central Plains; Today’s China is peaceful at home, and Jin Ou is safe!

Although the epidemic is still not completely far away, "six guarantees and six guarantees" have made the economy play a prosperous movement: the factory machines are turning, the fireworks in the city are booming, and the fields are busy.

We have finally eliminated absolute poverty in a historic way, and even Xihaigu, who was lamented by Zuo Zongtang as "miserable and barren in the world", is yellow-haired and happy.

The well-off dream of the Chinese nation for thousands of years finally came into reality in 2021. Elevator has been installed in the old community, tables and chairs have been added to the mountain village primary school, beds have been added to the nursing home, and new equipment has been added to the sports ground. We have fully enjoyed "freedom of grain and oil", "freedom of fruits" and "freedom of vegetables"-this is because our income growth has outpaced the price growth.

There are many "small things about people’s livelihood", which are constantly improving: "double reduction" reduces the burden on children, "medical insurance" makes it cheaper for old people to see a doctor, and "running at most once" makes it convenient for the masses to do things.

Strategic science and technology is the "heavy weapon of the country": Zhu Rong explored Mars, the "trio" roamed the space, and the silent river man that Chinese ancestors looked up for countless times. Today, there is only a "business trip in space" between us.

Looking back, despite the dangers and ravines, we have proved by facts that the socialist system has unparalleled advantages! Pressure can’t disturb our pace of solving common prosperity, and noise can’t interfere with our determination to move towards national rejuvenation. With tenacious efforts, we have lived out the dignity and heroism of China people!

In the brand-new year, we are based on high-quality development and also require solving high-level propositions. How to keep the rice bowl firmly in the hands of China people? How to deal with the triple pressure of demand contraction, supply shock and expected weakening in economic development? How to effectively link poverty alleviation to rural revitalization, from poverty alleviation to solid wealth, assistance to mutual benefit, industry to industrial development, material wealth to spiritual wealth? How to coordinate the relationship between "making a big cake" and "dividing a good cake"? How to straighten out the mechanism of carbon reduction and fulfill China’s climate commitment? ….. This task list for the New Year is heavy, difficult and responsible.

In the new year, we are more eager for a predictable life and order than ever before, and we also need to meet the changes and challenges in our lives. The city we are striving for will develop, and the countryside we are attached to will be revitalized. Everyone should re-recognize these variables in the social process and find their own position under the big coordinates.

Can be based on the present, but also can climb high and look far; Strive for the "small family" and rush for "everyone". Because the facts tell us that to realize the great rejuvenation of the Chinese nation, it is not advisable to lie flat, it is impossible to lie flat and win, and the struggle is just the right time!

Indeed, lofty dreams will eventually be realized by unremitting strugglers and dream catchers. From an octogenarian academician rooted in the frontier to a "burning lamp" teacher who teaches in Dashan; From the technological "mastery" of promoting high-level scientific and technological self-reliance to the "first secretary" who goes deep into the forefront of rural revitalization … China people who are brilliant have cultivated the ordinary and cast the extraordinary.

History does not forget the pioneers, the times do not live up to the dreamers, and the years do not waste the heart. The past is a preface, once again standing on a new starting line.

We have the responsibility to make the sky bluer, the water clearer, the flowers brighter and the moon more round;

We have an obligation to make the wind correct, our hearts more harmonious, our feelings warmer and our strength stronger;

We have confidence to make our dreams closer, our roads wider, our people richer and our country stronger …

What should I do in the new year? The answer is in your hands and mine!

Southern Weekend

Every choice is expected to come through thick and thin.

No one thought that what left the truest portrait for China people’s daily life this year was a series of "tunes".

The 52-year-old Shaoxing taxi driver has been running a sports car for 20 hours every day for many days; A man on a business trip to Xuzhou debugs equipment day after day and spends 10 minutes at night eating McDonald’s for his 44th birthday. The 45-year-old Nanjing mother, except for cleaning at the airport, takes her children to various training courses. The 35-year-old father lives in Dongguan at night, and after sending the children in the morning, he goes to Shenzhen to work by bus and subway. Uncle Shenyang’s chicken rack, Guangzhou Apo’s morning tea, Yangzhou Tiantian Mahjong Hall, and many octogenarians from Yunnan traveled to Ejina Banner, Inner Mongolia, making life in the epidemic show local customs; The plight of Ruili residents, the embarrassment of Yili tourists, and the blockade of Xi’ an city are distressing, as if they were suffering …

Those rough details, the track of struggling to live, the love, responsibility and tenacity in monotonous repetition truly reflect the daily life of ordinary people in China, which is more touching than the global COVID-19 epidemic figures broadcast in a rolling way.

But after all, the epidemic has changed everyone’s daily life, and the arrow of time can’t be reversed, and the world will never return to the past. How many solid things are disappearing, and the cracking sound in those ears is like thunder that lingers in the depths of time.

The old page quietly turned over, without formal goodbye. The new world speeds up the puzzle, and there will be no friendly tips. On the daily life of the general public, the hundred-year changes overlapping with the COVID-19 epidemic are intertwined and evolving. History is flowing, rushing and scouring, scouring new riverbeds and engraving new trends.

A new "three rooms and one living room" was built in the outer space station, which blurred the virtual and reality in the meta-universe and refreshed the concept of time and space in multiple dimensions. "The biggest tornado in history", "Blizzard once in a thousand years", the first flash flood in new york, the hottest summer in Europe, and the extreme global climate make the real world operation logic unsustainable; Refugees from the Middle East have hit the fragile European Union, American troops are eager to fly out of the quagmire of Afghanistan, Russia and Ukraine are competing to station troops, Palestinian-Israeli missiles are confronting each other, and great powers are wrestling to put unprecedented pressure on global relations.

Strange picture, strange language, strange rhythm, but who can stop this rolling tide? Hunting is on the rise, and we have stood at the crossroads of the greatest era in a hundred years.

▲ On November 28th, 2021, a group of college students doing morning exercises were running on a beach in Yantai City, Shandong Province.

Where is the birth gate and where is the way out? Who can take the lead and who can laugh at the end? Only by taking the initiative to break the game, making a decisive start, determining the direction and choosing the first opportunity can we extract the continuous strength.

Choose first, in the present.

Choice is the call of the ages, listening to the inherent sigh of life. A gentleman lives in an easy place to wait for his life, but a villain takes risks to be lucky.

The choice is patient and lasting love, and it is to plan for yourself, your relatives, passers-by and the future of your home and country.

The choice is to take responsibility, but even if you are in the desert, you should become a camel, not an ostrich.

The choice is courage, rising after facing the gloom, and accepting strangeness, change and results.

The choice is a contest, a hard grip on fate’s throat and an upright posture.

Choice is a new life, a stronger soul after nirvana, a light as a swallow after destroying decay and washing the marrow and changing bones, a philosophical sublimation from pessimism, and a green hill that eventually turns into youth.

People’s choices are difficult to be smooth everywhere, but please don’t be duckweed. And every one of you and me, never lying flat, never by the sky, should strive to carve a mark on the compass of the times and destiny, and gather thousands of millet into a torrent and collect it in the sea.

▲ Three groups of villagers in Xinzhuang Village, Junqiao Town, Hukou County, Jiujiang City, Jiangxi Province are drying the newly harvested late rice.

Looking back on this year, the choice on the red boat a hundred years ago brought the Chinese nation the realization of the first century-long struggle goal and the start of a new journey of the second century-long struggle; "Common Prosperity" was demonstrated in Zhejiang, and "Three Distribution" was popular all over the network; The newly-elected system in Hong Kong has landed, and personal information protection and anti-monopoly have shown their swords; The real estate tax pilot has been creaking, and the "double carbon" promises to depict green mountains and green hills; "All-round three children" landed at the speed of light, and the "double reduction policy" made a heavy attack; The Internet bid farewell to sturm und drang, and the "inferior artists" disappeared overnight …

Perhaps, it will be 10, 30 or 50 years before all the implications of these big events and big choices can be fully revealed, but you and I are both insiders. Everyone is both being chosen and being chosen. Right here, right now.

Of course, there is a price to choose, especially in this great change. The choice is as heavy as a thousand, and it is even more necessary for those who have the heart not to give up and those who are powerful not to give up, and to shoulder the dust of the times together.

You have your choice, I have my choice, the choice of family, the choice of state-owned, the choice of civilization and the choice of history. Hundreds of millions of choices converge, and the world is uneven and diverse, and the universe is truly vast. But no matter how big or small, every choice is an active change, and everyone is looking forward to a bitter experience. Just like every new bud that breaks ground, it has the stubbornness to penetrate time.

On this road, we watch and help each other, make light for the discouraged and salt for the tasteless. Let the weak stand up, let the timid stop wandering, help the frustrated regain their confidence, reach out to the drowning person, comfort and hug the grieving person, make the tired person fall into a deep sleep, and provide the homeless with the last resort. This is our common choice.

No regrets, the choice itself is to move forward.

From one change to another, from one time and space to another, it is difficult to choose between good and bad, but to seek a clear conscience; Whether the choice is successful or not, the back has its own light.

Although there are thousands of people, I am going!

May this moment, when the snow washes away the dirt, the wind blows away the shadows. Bathe in the warm sunshine and listen to everything breathe. Time makes sweet wine, which belongs to everyone who is struggling to make a choice.

I wish you a happy new year.

Shenzhen Special Zone Daily

Times are like tide, and we are rushing together.

Over the hill of 2021, we stepped into the river of 2022. At this moment, let’s bless each other and cherish each other.

The sun, the moon, and the rivers. In the meantime, there is alternating light of black and white, vastness of mountains and rivers, and the power of all things to grow.

Bathing in the sunshine of the New Year, some inner expectations will be broken in trivial life, and some dreams for the future will be pulled out from the dull days. May you look back without regret, and may you move forward with strength.

The epidemic situation in the century is intertwined with the changes in the past century, and the future has repeatedly demonstrated its uncertainty, and it has also constantly honed our nerves to fight against the wind and waves. "You don’t have to worry about the present, and you don’t have to worry too much about the future. There is no useless experience in life, so if we keep walking, it will definitely be bright." While sighing "I am too difficult", I gritted my teeth and insisted. We have never given up the courage to face the unknown and pursue a beautiful initial heart, and created our own certainty and harmony in the unpredictable waves of time.

People’s time series is often easy to change. I like to see how extraordinary this time is. In 2021, major events will follow one after another, which is a milestone in the history of the party and the country and will surely go down in history. It is also a year of great significance in the history of Shenzhen’s reform, opening up and innovation. In the fleeting time, what we see and feel is an indomitable and prosperous China, and a rapidly changing and pioneering Shenzhen.

In this year, the pilot project of comprehensive reform in Shenzhen was full of bright spots. The reform and opening up of Qianhai Cooperation Zone opened a new bureau, and the "five major actions" of innovation and development were solidly promoted. The construction of Socialism with Chinese characteristics’s first demonstration city under the rule of law was fully launched, and major national strategies such as "double-zone" construction and "double-reform" demonstration were accelerated, and the first demonstration effect became more and more obvious. The 2021 Shenzhen Global Investment Conference was successfully held, and the contracted projects and total investment rose against the trend and reached a new high. Domestic and foreign investors continued to be firmly optimistic about Shenzhen and chose Shenzhen; The Shenhui Intercity Project started, the Jiangxi-Shenzhen high-speed railway was successfully opened to traffic, the satellite hall of Baoan International Airport was officially opened, and the soaring Shenzhen wings were fuller; We continued to invest nearly 70% of our fiscal expenditure in people’s livelihood, set off a boom in the construction of basic degrees, high-level hospitals, housing and public supporting facilities, and successfully entered the list of candidate cities for "China’s happiest city in 2021" … In this extraordinary year, Shenzhen made a good start in the 14th Five-Year Plan, handed over excellent answers to the centenary of the founding of the Party, and inspired people to leave for a new exam. In the stormy waves of the times, Shenzhen, which is breaking the waves, is stable, and the happiness of Shenzhen people is stable. Its actions are firm and its effects are gratifying.

This year, there are too many moments and pictures engraved into my memory, and too many feelings and warmth poured into my heart. We will never forget that in the face of "5.21" and "6.14" local epidemics, frontline anti-epidemic workers sweated in the scorching sun and set up "mobile tents" in the rainstorm; We will never forget that on the eve of the Communist Party of China (CPC)’s centenary birthday, the huge party emblem rose solemnly in the Shenzhen night sky; We will never forget the speed and passion, struggle and shouting of Shenzhen athletes in the Olympic Games. We will never forget that the night Meng Wanzhou returned to the embrace of the motherland, the five-star red flag fluttering in the wind reflected her affectionate confession; We will never forget that Sun Zhuo, who has been abducted for 14 years, cried with joy when he was reunited with his parents … We remembered them, remembered those things, and remembered the beautiful qualities that shone in them, such as Dan’s heart for the party, sincerity for the people, selfless dedication, hard work and perseverance. They gathered into the "Shenzhen" energy of 2021, writing a stroke of the times.

The wise change from time to time, the wise make the system according to the situation, and the strong advance with the situation.

2022 is the year of the 20th National Congress of the Communist Party of China. In the crucial year, "keep the word steady and strive for progress in stability". For Shenzhen, it is necessary to be mindful of the "two overall situations" and "the country’s biggest person", always be prepared for danger in times of peace, maintain strategic strength and patience, "be broad and meticulous", take the lead in demonstrating the national mission and make progress for national rejuvenation and people’s happiness.

To "strive for progress while being stable", we should strive to "seek", "change" with "stability" and "advance" to promote "stability". Practice has fully proved that if we firmly support and safeguard the core position of the Supreme Leader General Secretary, the whole party will have the fixed star, the people of the whole country will have the backbone, and the Chinese "Fuxing" will have the helm. In the face of risk challenges, we will be able to "let the wind and waves rise and sit firmly in the fishing boat." Unswervingly transforming the "two establishment" into the ideological consciousness, political consciousness and action consciousness of resolutely implementing the "two maintenance", Shenzhen will be able to stand firm and fearless. "Stability" is the basic disk and "progress" is the key word. Shenzhen, which is at the forefront of the tide, needs to be proactive and demonstrate first, run out of "acceleration" in the landing of major strategies, consolidate its competitiveness in the strengthening of urban functions, and show new responsibilities in the layout of new tracks and the expansion of new kinetic energy.

Strength comes from unity, and happiness comes from struggle. Strive for a new journey, no bystanders, no outsiders. Every vivid you and I are the waves of the times. Whether it is the back wave or the front wave, we must rush forward. Let’s March into the future together. The gathering of streams is the torrent of China’s high-spirited progress in the new era, and it is a magnificent historical chapter.

Dear readers, let’s stand on the top of the tide together. In 2022, Shenzhen Special Zone Daily will celebrate its 40th birthday. From the quenching of "lead and fire" to the shining of "light and electricity" and then to the blending of "number and network", we have been running in the forefront of the times. Forty years old, we are at a critical moment of "advancing reform to a dangerous beach, deepening media integration, and advancing innovation and development to a high point". We are well aware that transformation is to conform to the trend of the times and create news products that meet the needs and are more valuable for readers. We will anchor the position of "the first newspaper of reform and opening-up", charge at the "wall entrance" of content construction, tell the stories of China, Greater Bay Area and Shenzhen in the new era well, and go to a better future with you.

Every step is ahead. The greatest generosity to the future is to give everything to the present. Let’s work hard, persevere, sweat to make life wonderful, continue to struggle and write more "spring stories", and live up to history and the times!

Content sources: People’s Daily and Guangming Daily.

Southern Weekend, Shenzhen Special Zone Daily

Editor: Wang Sihan

Review: Xiao Gang Huang Chun

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