Lead: Advanced concept or marketing gimmick?

By Jacky.

If we talk about the hottest word in the global beauty industry, it is "Clean Beauty Pure Beauty". Major beauty giants are scrambling to buy pure beauty brands, and more and more brands focusing on the concept of "purity" have emerged in China consumer circuit. However, under the new style, disputes have come one after another.

Clean Beauty is gaining popularity.

Foreign criticism has continued and even launched a boycott movement.

In 2019, Shiseido Group announced the acquisition of Drunk Elephant for $845 million. In 2021, L ‘Oré al Group announced the acquisition of the American skin care brand Youth to the People；; In the same year, Procter & Gamble launched DermaGeek, an affordable vegetarian brand, and acquired FARMACY, a high-end niche skin care brand. Not long ago, L ‘Occitane Group announced the acquisition of a majority stake in Australian pure skin care brand Grown Alchemist.

The giants have increased their acquisitions, and new brands have emerged one after another.The momentum of "Clean Beauty Pure Beauty" is getting bigger and bigger. At the same time, there are more and more voices criticizing and even resisting pure beauty.

Many bloggers and dermatologists began to publicly question the concept and market value of Clean Beauty on social media.

On Ins, Shereene Idriss, a doctor of dermatology in the United States, once said, "Clean beauty has a good intention, but at present, the actual state is to use marketing, fear and insecurity to mock consumers."

Intercepted from Ins

In the foreign media Instyle, there are also comments bluntly: "At present, all Clean Beauty is defined by the chairmen according to their own products." The scale of comments by bloggers from the media is even greater. Some bloggers directly wrote the title: "Clean Beauty should die in 2020."

YouTube bloggers criticize Clean Beauty

At the same time, some brands that pay attention to the scientific and technological composition and efficacy value of raw materials stand on the periphery of "purity" and feel "offensive" in disguise. These brands believe that Clean Beauty directly refers to non-"Clean Beauty" brands as "dirty" in its external publicity, which "is actually having a negative impact on the industry".

In China, some professional researchers also pointed out that,Nature itself does not mean non-toxic and safe; Most of the products of "Clean Beauty" are not functional, and their practical significance is far less than their spiritual and cultural significance.

So, what is the "Clean Beauty" that was fired to heaven?

Back in 2000, a brand named REN (Swedish meaning "pure") was born to meet the special skin care needs of a pregnant woman, and its products still have efficacy besides removing harmful ingredients. REN is recognized as the originator of Clean Beauty.

In the following ten years, Clean Beauty was unknown, until retail giant Sephora and American e-commerce platform set up "Clean Beauty Zone" on their websites, which became famous in one fell swoop after the fermentation of social media. Coupled with the careful packaging of beauty brands who are good at marketing, it has quickly become a global beauty trend.

Sephora Clean Beauty area

By analyzing the opinions of pure beauty products such as Drunk Elephant, Tatcha, Glossier, FARMACY, MILK BEAUTY, etc., it can be seen that the standard of Clean Beauty widely recognized by the international industry includes the following three points:

1. The ingredients are safe, that is, the ingredients are non-toxic, hormone-free, hormone-free, carcinogen-free, etc.

2, the label is clear, that is, the ingredient label is clear, comprehensive and complete;

3, the environment is sustainable, that is, it is sustainable to the ecological environment without animal experiments.

However, the above three criteria are only based on the general consensus of the market on pure beauty, and there is no clear concept and legal definition in the world. It can be said,Clean Beauty is more an idea than a clear concept.

Grand View Research, an American market research organization, released a report saying that it is estimated that by 2025, the global vegetarian beauty market will reach $20.8 billion. Consumers are increasingly interested in natural products, which is the background of the rise of pure beauty products.

Yang Zhenghua, CEO of M&C Saatchi Lab. in China, told Future Beauty, "When foreign countries talk about Clean Beauty, it is actually a concept that integrates social movements."　

Drunk Elephant drunkephant

Become a marketing gimmick?

"Pure beauty" began to taste bad in China market.

In the past two years, the popularity of "pure beauty" in China market has soared, and brands focusing on the concept of purity have emerged one after another. "Pure ingredients" and "pure formula" have become high-frequency terms in brand publicity.

China’s "Pure Beauty" brand born in the past two years.

In an interview with Future Beauty, a senior e-commerce operation director said that he had previously led the positioning strategy formulation of an imported brand at the beginning of its entry into China. Between focusing on ingredient efficacy and focusing on pure concept, the brand decided to choose the latter after consideration. This is because there are too many big companies and brands with strong efficacy, and focusing on the trendy consumption concept of "pure beauty" will enjoy more market attention and traffic dividends.

In Little Red Book, there are 7100+ notes about "pure beauty", which continues to impact consumers’ cognition in fancy marketing of Chinese and foreign brands. The data shows that since 2021, more than 70 new brands of pure beauty have successively settled in Tmall International, and the sales of this category have increased by over 600% year-on-year.

Last August, Tmall International Beauty tried to define "pure beauty" in conjunction with the media and summarized it as four "zeros":Harmless ingredients, zero addition, environmental friendliness, zero harm, animal friendliness, zero cruelty, sustainable environmental protection and zero waste.

This definition resonates with the internationally recognized three criteria at the same frequency. However, the concept is full, but the market reality of landing in China is very "skinny", because there is no unified and authoritative standard, and new China brands are basically "talking to themselves".

The person in charge of the standard of a domestic pure beauty system told Future Beauty, "The purity we say can be understood from another angle, that is, what the skin needs, such as a beneficial composition, then it is pure to the body; If the skin doesn’t need it, even if it is pure, it can’t be considered pure. "

Amber, the founder of Tangyi, has also publicly stated that although there is no unified standard for pure beauty at home and abroad, "we believe that real pure beauty must be progressive, scientific and frank", and its "DCBS Tangyi Purity Standard" has eliminated more than 70 risk components in 10 categories. OnTop, another cutting-edge brand, claims to independently formulate six purity standards, and combined with international experience and expert opinions, it has identified 7412 prohibited ingredients.

Dewy Lab tongyi

In addition to some new domestic products focusing on pure beauty and self-built pure standards, some old domestic products also hope to upgrade and renovate by Clean Beauty.

At the beginning of this year, MCL Huaxikou, an old domestic product, which has been repositioned as "Oriental Pure Beauty", officially released the first Green Paper on Pure Beauty, and announced the launch of the first group standard of pure beauty in China, claiming to adopt a vegan formula of zero animal origin and upgrade 100% recyclable environmental protection packaging.

Qiu Xiaofeng, vice president of Northbell, who is in charge of research and development, believes that pure beauty in China is a mixed concept. At present, it may mainly be that raw materials are natural, contain no risk components, and pay attention to the source of raw materials and the transparency of processing. He stressed, but this does not mean that the safety of unnatural raw materials cannot be guaranteed. For example, some synthetic peptides used in cosmetics are also very safe.

The above-mentioned senior e-commerce operation director pointed out: "According to the existing domestic broad definition, I think almost all Australian brands that focus on natural positioning can be called pure beauty, and even the old Chinese products herborist and Yiyi Herbal Medicine can also be called pure skin care." In his view, the so-called "pure beauty" has completely changed its taste now, but when it comes to plant recipes and simple packaging styles, it can be transformed into a self-proclaimed "pure" school.

Apart from the composition, the consensus idea of "zero cruelty" and "vegan" is not only difficult to achieve in China, but even conflicts with the requirements of existing laws and regulations.

Qiu Xiaofeng pointed out in an interview with Future Beauty that "in the research and development of raw materials, some toxicological data are still inseparable from animal experiments for the time being".

In addition, in the article of "sustainable environmental protection and zero waste", the packaging problems of many brands are also difficult to meet the standards.

"At present, cosmetics are more or less over-packaged, because most consumers still prefer exquisite packaging." Zhang Taijun, a senior R&D engineer and R&D director of the Institute of Biotechnology for Skin Care, bluntly said, "At this point, almost no pure products meet the requirements of’ purity’."

If the industry is not self-disciplined in time

Pure beauty cosmetics may follow the footsteps of "organic" and be "one size fits all"

Although "pure beauty" is controversial, it is so popular at the brand level. What are the views of channel providers and consumers?

"the concept of Clean Beauty is very tricky, and it is a bit of a’ stealing the column’. It not only achieves some of the purposes claimed by the efficacy, but also does not have to bear legal consequences. " In an interview with Future Beauty, the head of a luxury beauty collection store in China pointed out the problems behind this marketing hotspot. In his view, in recent years, domestic beauty marketing is a bit lacking, and the concept of simple design, environmental protection and health is easy to resonate.

In fact, the slot about "the idea gimmick is greater than the actual effect" has begun to ferment on social platforms.

In the little red book, under the comment of domestic pure beauty recommended by a blogger, some consumers are outspoken. "If the product doesn’t work, it won’t work. If it doesn’t work, it will instill ideas for me to accept. It is better to emphasize the application of sensitive muscles and emphasize pure beauty, so it is better to say the effect directly. "

Comments on Pure Beauty on China Social Platform

In the comment area of a pure beauty brand Tmall flagship store, "Future Beauty" also saw a lot of spit about the product "no work, no fault" and "too gimmicky".

"At present, many China brands only fit some ideas, not completely." The above-mentioned director of e-commerce operation pointed out that the consumption concept of China consumers is becoming more and more mature, and efficacy is still the core of the brand, which is also the most valued brand value of consumers, and the purchase for added value such as concept is limited.

"The concept of pure beauty is worthy of recognition, but from the current situation, major beauty groups have not made efforts to promote it in the China market. It remains to be seen whether this concept has greater commercial value." The cosmetics purchasing manager of a department store group in central China believes that the new trend is coming, but when it comes to retail, good quality and high repurchase are the most important things for operators.

Pure beauty cosmetics brand Xiangtika

Compared with the enthusiasm of brands, the wait-and-see attitude of distributors and the spit of consumers, there are deeper concerns about the "pure beauty" industry.

Some researchers have pointed out that because there is no corresponding legal standard for "pure beauty", neither labels nor publicity claims can be followed, which invisibly gives enterprises too much room for self-promotion.

"Pure beauty without standard is a false concept!" Some people in the industry believe that under the current strict cosmetic laws and regulations, "pure beauty" is openly and boldly engaged in false propaganda and should be strictly investigated. He bluntly said that if the industry can’t exercise self-discipline, the brand’s fantastic definition of "purity" will probably attract the attention of the regulatory authorities like the previous "organic" concept, thus being "across the board".

Under the heat of the market, relevant departments, organizations and mainstream platforms are called upon to work out the domestic "pure beauty" standard and management mechanism, so that this "concept" with unique ideas and consumer cognition can form a broad consensus, and after abandoning the chaos, the real market value can be further amplified.

END

　　 With the coming of the school season, the first batch of "post-00" freshmen began to enter the university and officially started their college life. How to plan their college life? Remember that these points will enrich your college life.

　　 Do you know the time of these textual research?

　　 College English Band 4 and Band 6

　　 CET-4 and CET-6 are held twice a year in June and December. The perfect score of CET-4 and CET-6 is 710, and the score of 425 or above is passed.

　　 Computer rank examination

　　 The national computer grade examination is divided into four levels, and general majors are required to pass the first level examination, master the basic knowledge of computers and use common office software. Some units will also require to pass the computer level 2 exam when recruiting. Generally speaking, the examination of computer level 3 and 4 is only required for students majoring in computer science. The computer grade examination takes the form of computer test, with a perfect score of 100 and a score of 60 being qualified, among which the first and second grade examinations are held in December every year.

　　 Putonghua proficiency test

　　 The level of Putonghua is divided into three levels and six levels, that is, one, two and three levels, and each level is divided into two grades: A and B; The first grade is the highest, and the third grade is the lowest. The examination time of Putonghua test varies from place to place, and the registration time and examination time announced in that year shall prevail.

　　 There are many types of certificates that can be obtained during college. You can choose according to your own professional requirements and career development direction, and you can also choose according to your own hobbies, such as teacher qualification certificate, psychological consultant certificate, human resources qualification certificate, and minority language examination.

　　 Life | Have you ever used these dormitory "artifacts"?

　　 Bedside shelf

　　 Students who like reading and studying in bed often find it troublesome to take things, but with the bedside shelf, mobile phones and books can be placed directly in the shelf, which is convenient and beautiful.

　　 Folding desk on bed

　　 The folding desk can not only adjust the angle at will to meet your sitting or leaning posture, but also be folded back to the bed directly after use.

　　 Shading bed curtain

　　 In university dormitories, roommates have different work and rest habits. Sometimes they want to sleep, but they still have the lights on. At this time, the shading bed curtain can meet your needs well. When the bed curtain is closed, you can have your own privacy.

　　 Non-slip mat

　　 If you live in the upper bunk, then you need this anti-skid pad. Climbing up and down every day, if you put anti-slip mats on the ladder, you will not only feel at ease when you get on and off the bed, but also don’t have to worry that your feet will be frozen in winter.

　　 Creative storage box

　　 Stationery, accessories, and various gadgets are placed directly on the table, which not only looks a little messy, but also tends to be forgotten. At this time, a creative storage box can help you, easily tidy up and have a neat desk.

　　 Student mini electric cooker

　　 There are too many people in the canteen? Is the takeaway unsanitary? Then why not do it yourself in the dormitory? The mini electric cooker can cook porridge to meet daily needs. When you are interested, you can also have a small hot pot in the dormitory, but you must pay attention to the wattage of the electric cooker not to exceed the dormitory limit.

　　 egg cooker

　　 It takes a few minutes to get up every morning to cook delicious boiled eggs, which are nutritious and hygienic, so you don’t have to rush to the cafeteria to grab breakfast every day! But pay attention to the fresh preservation of eggs in the bedroom.

　　 Do you know these rules of interpersonal communication?

　　 Improve initiative

　　 In a strange environment, we will have a certain sense of distance to strangers. In terms of personality, introverts don’t like dealing with people very much, but extroverts are different. He will take the initiative to deal with anyone and become a leader in interpersonal communication. In dealing with people, we should keep open-minded, which will help you make more friends.

　　 Consider the feelings of others

　　 In daily communication, if everything requires others to do according to their own ideas, regardless of other people’s opinions, others will certainly not like it. If you don’t care about other people’s thoughts and feelings and don’t give others face, then others will definitely not be willing to associate with you. Therefore, in the process of communication, we should grasp a degree and consider the feelings of others.

　　 Don’t force your temper on others.

　　 Everyone has a bad mood. When we have a temper, we should learn to control our temper, learn self-control, learn self-guidance, and control our temper.

　　 Improve self-confidence

　　 Social phobia is a psychological disorder. Many people will have a kind of lonely bad mood because of their inner fear of socializing or self-distrust. In fact, people’s social skills are not innate, but need to be nurtured by the acquired environment and consciously cultivated. Therefore, we should improve our self-confidence and strive to overcome social fears.

　　 Upgrade | Freshmen Promotion Raiders

　　 Learn to "break up"

　　 Just entering the university, many students are easy to fall into ‘ Multi-line operation ’ I am busy every day, but I feel that my life is not full after I calm down. In the end, a person can only choose a life path, follow his heart and live the life he wants, in order to have a full life. In college, do ‘ Addition ’ It is not an endless increase, but it will be done eventually ‘ Subtraction ’ .

　　 Learn to turn knowledge into wisdom.

　　 The great difference between universities and high schools is that the evaluation system of universities is diversified. Outstanding contributions in sports, literature and art will be recognized. Many freshmen score well in the college entrance examination, but their goals are not clear. As soon as they enter the school, they will be particularly confused and don’t know where their long-term goals are. Freshmen can no longer stay at the knowledge level as before, but also keep learning to turn knowledge into wisdom and adjust themselves appropriately.

　　 foster a lofty ideal

　　 Nowadays, there is a phenomenon of "hollow disease" among college students, which means that some college students feel that life is meaningless, they are very confused about life, they don’t know what they want, they often feel tired, lonely and depressed, they feel that learning and life are meaningless, they have no hope for the future, and they are hollowed out physically and mentally. Rejecting "hollowness", students should learn to govern themselves, shoulder social responsibilities bravely, have lofty ideals, long-term planning and short-term goals, dare to dream, dare to pursue dreams and be diligent in interpreting dreams.

　　 Accept imperfection

　　 Some people say that "the post-00 generation" is a "strawberry youth holding a mobile phone", so you can’t press it or touch it, so you should take care of it. There are two main stages for college students, namely, acceptance and establishment. First of all, learn to accept, accept imperfections, accept differences, and accept constant changes. Only by accepting and acknowledging others’ differences can our differences be accepted. This is a process of growth.

　　 (Comprehensive China Network, People’s Network, China Youth Daily)

In the concept of dating, Shanghai girl Zhou Jie is indeed a bit "crazy". Under the traditional mindset of marriage equality and matching, Zhou Jie’s road to marriage seems to be getting narrower and narrower. With the increasing age and persistence in the inherent concept of mate selection, Zhou Jie has been "single". Looking at Zhou Jie, who is too high to be low, the girlfriends who are in a hurry have "pulled" her to his interest! Girlfriends think that so many people have successfully found the right partner in their own interests. How can Zhou Jie not?

To tell the truth, although Zhou Jie has always had some difficulties in making friends in marriage and love, and her personality and feelings have always been somewhat cold, she has a well-off family and a rich life working as a dance teacher, which can be called "high quality" in all aspects. No matter in his family in the same city or in his live broadcast room, Zhou Jie’s interaction with her friends will always show her high artistic talent and always attract the attention of many opposite sex. There are more and more opposite sex who take the initiative to chat up Zhou Jie in his interest, but Zhou Jie doesn’t seem to "call" them.

Including Zhou Jie herself and her girlfriends, no one expected the opportunity of true love to come. One day, a young man from Yunnan named Yang Hui finally let Zhou Jie "fall" in love. The two people were introduced to each other automatically by the system through his interesting voice speed matching function. Zhou Jie likes Yang Huifu’s magnetic voice, which is gentle and special. In the following interactive communication, Zhou Jie learned that Yang Hui came from a small town in Yunnan and worked hard in Shanghai alone for many years. She was particularly smart and motivated. Although family background, education and appearance are not as good as Zhou Jie’s, many of Yang Hui’s ideas and attitudes towards some things are surprisingly consistent. Their sense of tacit understanding and mutual understanding make them deeply attracted to each other at the same time.

Every day, there are endless topics to talk about in his interest, and there will be endless happiness when he is with him. Zhou Jie is more and more aware that marriage equality, door-to-door matching and so on are not the whole of true love. Love doesn’t have to be born in the same background, but based on the spiritual harmony and mutual understanding. In this relationship, Zhou Jie and Yang Hui changed each other and grew together. Two people choose each other, Zhou Jie has changed the traditional concept of marriage and love, and the small town guy has also achieved the counterattack of marrying a Shanghai girl.

As a dating service platform that has been committed to building efficient ice-breaking, high-frequency interaction and multi-interest links for single young people, the real high rate of single-off-order of Taqu APP is an accurate cut-in to the actual single-off demand of single groups, and on the other hand, technology empowers single groups to intelligently match the needs of the other half, which greatly reduces the time cost and energy input cost of single young people in finding the right other half, and it is easy to find the right other half in Taqu APP.

　　From January 1st to 3rd, 2017, the 2017 New Year’s Day Performance Season of the National Peking Opera Theatre will be staged in Beijing Meilanfang Grand Theatre, bringing together six classic dramas such as Feng Haichao, Qipanshan Mountain, Legend of the White Snake, Yutangchun, Taohua Village and Shiro Visiting Mother. Among them, Qipanshan, performed on New Year’s Eve, is a representative play of the Peking Opera King (Yao Qing) School, with Liu Xiurong and Zhang Chunxiao as artistic directors and outstanding young actors Guo Fanjia and Hao Shipeng as the leading roles.

　　Jinghua Times reporter Tian Chao

　　■ Synopsis

　　Two pairs of talented people and beautiful women get married.

　　The story of Qipanshan, a Beijing opera, is very in line with the appreciation habits of China people. It is a classic play with comedy color, with a relaxed style as the keynote and a happy ending at last. This play is taken from the novel Xue Dingshan’s Expedition to the West. The story takes place during the Zhenguan period of Tang Dynasty. Xiliang invaded the Tang Dynasty, and Li Shimin made a personal expedition, and Xue Rengui was trapped in Suoyang City. Cheng Yaojin broke through and returned to move troops. Prince Li Zhi ordered Xue Dingshan to hang Marshal No.2, Cheng Yaojin to supervise the army, and Xue Jinlian to pledge food and go to the rescue.

　　Dou Yihu and Dou Xiantong, the chieftains of Qipanshan, were originally the grandchildren of Dou Jiande, a famous soldier in the early Tang Dynasty, who were skilled in martial arts. Dou Xiantong, in particular, is both wise and brave, and has the talent of a general. When the Tang Jun Grain Escort Team passed by the mountain, Dou Yihu, the elder brother who came to rob the grain, took a fancy to Xue Jinlian. Dou Xiantong, the younger sister, fell in love with Xue Dingshan at first sight. She led Xue Dingshan to Houshan Mountain for an excuse and proposed marriage face to face. Although Xue Dingshan also had a good impression on Dou Xiantong, she didn’t dare to promise, so she was taken up the mountain. Dou Xiantong said to Xue Jinlian, "Go back and tell your mother that I have no intention of hurting your brother. Tell her to leave Cheng Chitose and make decisions with our two families. "

　　Cheng Yaojin listened to Xue Jinlian’s shy and implicit return and understood that Dou Xiantong had a crush on Xue Dingshan; After listening to a more shy and implicit report, I understood that Dou Yihu had a crush on Xue Jinlian. He also knew all the ins and outs of Doushi’s brother and sister, and learned that they were descendants of Dou Jiande, so he persuaded Xue’s mother, Liu Yingchun, to agree to these two marriages, and personally went up the mountain as a matchmaker. After some near misses, Cynomorium prevailed, and two couples also tied the knot.

　　■ Highlights

　　The story is humorous and full of business.

　　Qipanshan is a representative play of Wang School. In the 1970s, famous Peking Opera performers Liu Xiurong and Zhang Chunxiao rearranged it. This is a traditional drama with complete travel, equal emphasis on singing and doing, both civil and military skills, and good listening and watching. The plot is humorous, the stage is fresh and bright, and it is convenient for young audiences to watch. However, it has rarely appeared on the stage in recent years.

　　This year marks the 135th anniversary of the birth of Wang Yaoqing, a master of Peking Opera. Liu Xiurong, who is over 80 years old, expressed the hope that you can see the style of Wang Opera through this play. She said, "There are too many representative plays of Wang Opera, but few people can learn it now. Now, when it comes to Peking Opera, everyone knows the four famous artists, but Wang Yaoqing is their master, but few people know it. " She also hopes that all walks of life can pay more attention to the art of Peking Opera King (Yao Qing).

　　The first couple in this play are Dou Xiantong and Xue Dingshan, and Xue Dingshan on the opera stage has no high martial arts. He is weak in character, but he is beautiful and handsome. Dou Xiantong, on the other hand, is just the opposite. She is strong in martial arts, strong in character, resourceful and calculating. This contrast in personality is also related to their experiences. Xue Dingshan grew up in Wangfu since childhood, and his previous experience was smooth sailing without any hardships. But Dou Xiantong grew up in a cottage, and his experience was a lot bumpy. Such young people, when they meet in a narrow way, will naturally have a lot of opponents to see. Guo Fanjia, who plays Dou Xiantong in the play, said: "This character should be not only martial arts, but also feminine and lovely. It is really difficult to play."

　　Another couple in the play are Dou Yihu and Xue Jinlian. Xue Jinlian is quiet, shy and introverted, and handsome. Dou Yihu is humorous, cheerful, strong and reckless, and full of masculinity. At first, when robbing grain, Dou Yihu met Xue Jinlian. When he was defeated and returned to the mountain to report to his sister, he was not ashamed and was very cute. When such two people meet together, they are also full of jokes.

　　Another highlight of the play is Cheng Yaojin’s marriage proposal. Although Cheng Yaojin has ordinary martial arts, he is lucky and a lucky general. Personality is loyalty-oriented, easy-going, Wagangzhai, was elected king. His personality is crude and refined, witty and humorous. It will naturally be interesting for him to deal with marriage events with Dou Xiantong and Xue Jinlian. It is understood that in order to celebrate the New Year’s Day, this series of performances are all public welfare performances with low fares, and the lowest fare is 50 yuan.

　　■ Other wonderful plays

　　Repertoire: Feng Haichao.

　　Performance time: 2 pm on January 1st.

　　Starring: Young Mei Pai Tsing Yi Jia Pengfei, young niche actor Hao Shipeng led the performance, while Lu Kunshan, Yan Shiqi and Gu Qian helped out.

　　Introduction: Feng Haichao, a Peking Opera, was adapted by Mei Lanfang from the Qing Palace’s Collection "Circular Preface", originally named "The Tree of Yin and Yang", also known as "Ugly Match", which premiered in Beijing in 1929. The plot is ingenious and full of trades, which is similar to the legendary script Kite Mistake in Qing Dynasty. Xue ‘e’s several passages are gorgeous and unique, lively and ups and downs, and they are like songs, which are well-known aria widely circulated in Mei school.

　　Repertoire: Legend of the White Snake

　　Performance time: 2: 00 pm on January 2.

　　Starring: Outstanding young actors Zhu Hong, Chen Xuzhi, Dai Zhongyu, Dennies Hu, etc. lead the performance, while Chen Guosen, Liu Kuikui, Wang Haoqiang, etc.

　　Introduction: The story of White Snake and Xu Xian has been circulated among the people in China for a long time. Now the Peking Opera Legend of White Snake, which is often performed, is performed according to Mr. Tian Han’s version. From the time when White Snake and Green Snake went down the mountain to swim around the lake, to the time when Green Snake destroyed the tower and reunited with Bai Xu, there were plots such as getting married, changing wine, stealing grass, going up the mountain, fighting with water, breaking the bridge and closing bowls. Among them, the "Broken Bridge" is particularly exciting.

　　Repertoire: Yu Tang Chun

　　Performance time: 7: 30pm on January 2nd.

　　Starring: Xunpai Hua Dan actor Song Yixuan, Mei Pai Tsing Yi Zhu Hong, Zhang Pai Tsing Yi Liu Mengjiao and Cheng Pai Tsing Yi Lv Yaoyao starred.

　　Highlights: This drama tells the story of Wang Jinlong, a son of a government official, and Su San, a famous prostitute. The drama "Su San Qi Jie" and "Three Trials" are classic passbook dramas, which have been performed by various schools. This time, the young inheritors of the four schools of the National Peking Opera Theatre gathered together to perform the complex and beautiful role of Su San with the characteristics of their respective schools.

　　Repertoire: Peach Blossom Village

　　Performance time: 2 pm on January 3rd.

　　Starring: Outstanding young actors such as Zhang Yixin, Bai Yang, Yang Wei, Pi Rui and Zhang Yandong.

　　Aspect introduction: outside the Taohua Village

　　Yu Yan, the daughter of Liu Deming, and Chunlan, the maid, went to the flower field to have a spring outing and choose a husband. Bian Ji, a scholar from Lu Yu, fell in love at first sight. Unexpectedly, after some twists and turns, through the mediation of Lu Zhishen, Biansheng and Yuyan finally got married.

　　Repertoire: "Shiro Visiting Mother"

　　Performance time: 7: 30pm on January 3rd.

　　Starring: The play brings together national first-class actors Tian Lei, Bi Xiaoyang and Xu Mengke, and outstanding young actors Li Bo, Guo Xiao, Liu Qi, Sina Zha, Bai Yang and Jin Xing.

　　Highlights: The play is based on Yang Jiajiang’s story. The whole play has a deep description of the characters’ feelings, and has done enough articles on the word "human feelings". Against the background of the confrontation between the two armies and the tense situation, Yang Silang, who was trapped in a foreign country, risked his life and sneaked out to visit his mother. Endless feelings of parting, hating and missing bring us together and apart.

　　CCTV News: Tissue paper and toilet paper, collectively referred to as household paper, are one of the just-needed products for living at home now. In fact, just 30 or 40 years ago, these professional household papers, especially tissue papers, were still high-end goods and rare goods in our lives. Of course, now that everyone has a good life, professional household paper has become a necessity of life, but a supervision and spot check by the relevant departments found that some household paper actually has a low level of hygiene.

　　Jiangsu Provincial Bureau of Quality Supervision recently conducted supervision and spot checks on tissue paper and toilet paper products. The results show that some tissue paper is produced with recycled raw materials, and some toilet paper is "unsanitary" and many other unqualified problems.

　　Li Xiaotong, inspector of Jiangsu Paper Printing Products Quality Inspection Station, said that there were 162 batches of samples of tissue paper and toilet paper in this supervision and spot check, including 99 batches sampled by production enterprises, 18 batches purchased by physical stores and 45 batches purchased by e-commerce platforms. All samples involved 112 brands of 101 production enterprises.

　　In this supervision and spot check, Jiangsu Quality Supervision Bureau entrusted Jiangsu Paper Printing Product Quality Inspection Station and Huai ‘an Quality Inspection Institute to conduct testing. Among the 162 batches of samples, there were 88 batches of tissue paper and 74 batches of toilet paper.

　　In the interview, the reporter noticed that in this supervision and spot check, the unqualified rate of tissue paper was much higher than that of toilet paper. Among the 35 batches of unqualified samples, 28 batches of tissue paper were used.

　　The content of tissue paper is a quantitative information that the manufacturer clearly shows consumers how many sheets of paper are contained in this package of tissue paper on the outer packaging of the enterprise. However, in this supervision and spot check, it was found that 13 batches of tissue paper were unqualified, which is what we usually call short weight and short weight. As you can see, there are 500 sheets of tissue paper labeled as Yiran brand in my hand, but after testing, there are only 132 sheets of tissue paper in this package, which is only about a quarter of the express value.

　　After testing, among 28 batches of unqualified tissue paper samples, there are 13 batches with insufficient internal capacity, which is the biggest problem found in this supervision and spot check.

　　Of the 13 batches of unqualified samples, 8 batches were sampled from production enterprises, including:Named "Meijiaxin" extraction embossed napkin produced by Nanjing Bairun Paper Co., Ltd.; Named as "Weiyi (Cocoa Elephant Series)" extraction paper towel produced by Nanjing Yuankuo Technology Industry Co., Ltd.; Known as "Yinsijie" natural bamboo pulp paper produced by Zhenjiang Minzhen Paper Co., Ltd.; Known as "Shunan" removable facial tissue produced by Zhenjiang Sunan Trading Co., Ltd.; Known as "Haoxiang" bamboo fiber tissue produced by Zhenjiang Haoxiang Paper Co., Ltd.; Known as "Qianfeng" handkerchief paper produced by Changzhou Yudi Paper Co., Ltd.; Named as "Jieshilian" removable facial tissue produced by Baofuda Sanitary Products Factory in Shang Hu Town, Changshu City; Known as Xuzhou Tianqiang Paper Co., Ltd. produced "Xuanzhu" removable facial tissue.

　　4 batches are purchased from physical stores, including nominal sentences."Merlot" extracted facial tissue produced by Rongshi Jingwang Paper Factory; Known as "Yiran" removable facial tissue produced by Jiangsu Yangzhou Yiran Paper Co., Ltd.; Named "Fang Yaxin" produced by Jinsheng Sanitary Paper Factory in Jiangning District, Nanjing, with 420 pieces of removable facial tissues in gold; Named "Yufeng" removable tissue paper produced by Nanjing Yufeng Paper Processing Factory.

　　1 batch purchased from e-commerce, nominallyExtractable facial tissue produced by Senli Paper Group Co., Ltd..

　　In addition to the lack of internal capacity, this test found that the second major problem of tissue paper is that manufacturers illegally use recycled fibers as raw materials.

　　According to the inspectors, the national standard for tissue paper stipulates that recycled fibers are not allowed, and native wood fibers or non-wood fibers must be used. The national standard of toilet paper allows the use of native wood fiber, non-wood fiber and waste paper fiber. Wood fiber refers to primary wood pulp, non-wood fiber includes rice straw, straw, bamboo and sugarcane pulp, and recycled fiber is waste paper pulp.

　　The inspector told the reporter that the color of tissue paper produced by primary wood pulp is white, while the color of tissue paper produced by recycled fiber is gray and dark. At the same time, there are usually residual ink spots on its surface.

　　After testing, it is called a sentence"Merlot" extracted facial tissue produced by Rongshi Jingwang Paper Factory; Named "Yufeng" extraction tissue paper produced by Nanjing Yufeng Paper Processing Factory; Named as "Jielian" removable tissue paper produced by Suzhou Weirou Paper Co., Ltd. in Jiangsu Province.All three batches of tissue paper samples were found to contain migrating fluorescent whitening agents, and their dust levels were also unqualified. Consumer use

　　Such a tissue paper wipes the mouth, and the mobile fluorescent whitening agent may be absorbed by the human body, causing hidden dangers to the health of consumers.

　　NominallyThe "Pinrui" luxury handkerchief paper produced by Chengdu Jinxiangcheng Paper Co., Ltd. is marked with product grades outside the national standard at will. At the same time, some samples, such as "Yinsijie" paper handkerchiefs produced by Zhenjiang Minzhen Paper Co., Ltd., have the phenomenon that manufacturers falsely mark product grades.

　　During the inspection of toilet paper in this supervision and spot check, it was found that the total number of bacterial colonies in 5 batches exceeded the standard, and the samples with the worst hygiene index exceeded the national standard by more than 4 times. According to the inspectors, the total number of bacterial colonies is unqualified, which means that the toilet paper is "unsanitary".

　　The unqualified samples of this index include: nominal"Friends of the Skin Wrinkled Toilet Paper" and "Jinbaide Advanced Wrinkled Toilet Paper" produced by Hongze Jinbaide Paper Co., Ltd.; Marked as "Nantong Haian Baihui Paper Factory", it is called "Shuang Dian Gao Jian Toilet Paper"; "Double Panda brand toilet paper" produced by Quzhou Double Panda Paper Co., Ltd.; Flat toilet paper produced by Shanghai Jiedu Paper Co., Ltd. Wait.

　　The test found that these five batches of samples with unqualified hygiene indicators were all flat-cut toilet paper produced from recycled raw materials.