I. Completion of investment in real estate development

In 2022, the national real estate development investment was 13,289.5 billion yuan, down 10.0% from the previous year; Among them, residential investment was 10,064.6 billion yuan, down 9.5%.

In 2022, the housing construction area of real estate development enterprises was 9,049.99 million square meters, down 7.2% from the previous year. Among them, the residential construction area was 6,396.96 million square meters, down by 7.3%. The newly started housing area was 1,205.87 million square meters, down by 39.4%. Among them, the newly started residential area was 881.35 million square meters, down 39.8%. The completed housing area was 862.22 million square meters, down by 15.0%. Among them, the completed residential area was 625.39 million square meters, down by 14.3%.

Second, the sale and sale of commercial housing

In 2022, the sales area of commercial housing was 1,358.37 million square meters, a decrease of 24.3% over the previous year, of which the sales area of residential housing decreased by 26.8%. The sales of commercial housing was 13,330.8 billion yuan, down by 26.7%, of which residential sales fell by 28.3%.

By the end of 2022, the area of commercial housing for sale was 563.66 million square meters, an increase of 10.5% over the previous year. Among them, the residential area for sale increased by 18.4%.

Three, the real estate development enterprise funds in place

In 2022, real estate development enterprises received 14,897.9 billion yuan, down 25.9% from the previous year. Among them, domestic loans were 1,738.8 billion yuan, down by 25.4%; Foreign capital utilization was 7.8 billion yuan, down by 27.4%; Self-raised funds were 5,294 billion yuan, down by 19.1%; Deposits and advance receipts were 4,928.9 billion yuan, down 33.3%; Personal mortgage loans reached 2,381.5 billion yuan, down 26.5%.

Fourth, the real estate development boom index

In December 2022, the real estate development boom index (referred to as "national housing boom index") was 94.35.

Table 1 National Real Estate Development and Sales from January to December, 2022

Click to download:Related data table

Table 2 Investment in real estate development in the eastern, central and western regions and northeast regions from January to December, 2022

Table 3 Real estate sales in the eastern, central and western regions and northeast regions from January to December, 2022

annotations

1. Interpretation of indicators

Investment completed by real estate development enterprises this year: refers to all the investment completed during the reporting period for housing construction projects, land development projects, public welfare buildings and land purchase fees. This indicator is cumulative data.

Sales area of commercial housing: refers to the total contracted area of newly-built commercial housing sold during the reporting period (i.e. the construction area confirmed in the formal sales contract signed by both parties). This indicator is cumulative data.

Sales of commercial housing: refers to the total contract price of selling new commercial housing during the reporting period (i.e. the total contract price confirmed in the formal sales contract signed by both parties). This indicator is the same caliber as the sales area of commercial housing, and it is also cumulative data.

Sale area of commercial housing: refers to the construction area of commercial housing that has been completed for sale or lease at the end of the reporting period, but has not been sold or leased, including the housing areas completed in previous years and completed in this period, but excluding the housing areas that have been completed in the reporting period, such as demolition and reconstruction, unified construction and agent construction, public supporting buildings, real estate companies’ own use and revolving houses, which cannot be sold or leased.

Funds paid by real estate development enterprises this year: refers to all kinds of monetary funds and source channels actually used by real estate development enterprises for real estate development during the reporting period. It is subdivided into domestic loans, utilization of foreign capital, self-raised funds, deposits and advance receipts, personal mortgage loans and other funds. This indicator is cumulative data.

Housing construction area: refers to the total housing construction area constructed by real estate development enterprises during the reporting period. Including the area newly started in this period, the area of houses that entered this period in the previous period and continued to be constructed, the area of houses that were suspended in the previous period and resumed construction in this period, the area of houses completed in this period and the area of houses that were suspended after construction in this period. The construction area of multi-storey buildings refers to the sum of the construction areas of each floor.

Newly started housing area: refers to the newly started housing area of real estate development enterprises during the reporting period, with unit projects as the accounting object. It does not include the construction area of houses that started construction in the last period and continued construction in the reporting period, and the construction area that stopped construction in the last period and resumed work in this period. The construction of the house shall be based on the date when the house officially begins to break ground and dig trenches (foundation treatment or permanent piling). The newly started building area refers to the total building area of the whole building and cannot be calculated separately.

Completed building area: refers to the total building area of all buildings that have been completed according to the design requirements, reached the living and use conditions, passed the acceptance inspection or reached the completion acceptance standard, and can be officially handed over for use during the reporting period.

Land purchase area: refers to the land area where real estate development enterprises have obtained land use rights through various means this year.

Land transaction price: refers to the final amount of land use right trading activities of real estate development enterprises. In the primary land market, it refers to the final allocation of land, the "bidding, auction and auction" price and the transfer price; In the secondary market of land, it refers to the final contract price of land transfer, lease and mortgage. The land transaction price is the same as the land purchase area, and the average purchase price of land can be calculated.

2. Statistical scope

All real estate development and operation legal entities with development and operation activities.

3. Investigation methods

Conduct a comprehensive survey on a monthly basis (except January).

4. Brief description of the national real estate development boom index.

The national real estate development boom index (hereinafter referred to as "national housing boom index") follows the theory of economic cycle fluctuation, is based on the boom cycle theory and boom cycle analysis method, uses time series, multivariate statistics and econometric analysis methods, takes real estate development investment as the benchmark index, selects relevant indicators of real estate investment, capital, area and sales, and excludes the influence of seasonal factors, including random factors. It is compiled by the growth rate cycle method, and is compiled monthly according to the newly added data. The national housing boom index chooses 2012 as the base year and sets its growth level at 100. Under normal circumstances, the national housing boom index is 100 points, which is the most suitable boom level, with a moderate boom level between 95 and 105 points, a low boom level below 95 and a high boom level above 105.

5. Division of East, Central, West and Northeast China

The eastern region includes 10 provinces (cities) including Beijing, Tianjin, Hebei, Shanghai, Jiangsu, Zhejiang, Fujian, Shandong, Guangdong and Hainan; The central region includes six provinces of Shanxi, Anhui, Jiangxi, Henan, Hubei and Hunan. The western region includes 12 provinces (cities and autonomous regions) including Inner Mongolia, Guangxi, Chongqing, Sichuan, Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang. Northeast China includes Liaoning, Jilin and Heilongjiang provinces.

Original title: How does love affect our lives?

Love is one of the most beautiful emotions in life, which has a far-reaching impact on our lives.

First of all, love can bring happiness and happiness. When we fall in love, our brains release chemicals such as dopamine, which makes us feel happy and happy. These chemicals can make us feel more relaxed and happy, so that we are full of enthusiasm and vitality for life. Secondly, love can also bring growth and change. When we fall in love with someone, we will work hard to better meet each other’s expectations, so as to promote our continuous progress and growth. At the same time, we will be inspired and influenced by each other’s advantages, so as to change our own shortcomings and deficiencies. Finally, love can also bring pain and trouble. When we lose love, we will feel heartache and loss, and even lose confidence and hope in life. In addition, love will also make us face various challenges and difficulties, such as communication, trust, mutual support and so on.

Love is a double-edged sword, with both good side and painful side. Let’s learn to face the challenges and difficulties in love while enjoying the happiness and happiness brought by love.

Editor in charge:

　　CCTV News:The Central Meteorological Observatory continued to release on the 3rd.Blizzard yellow warningAffected by the eastward movement of the south branch trough and the southward cold air, there will be a large-scale rain and snow weather process in most parts of central and eastern China today and tomorrow, with moderate to heavy snow in the eastern part of northwest China, southwestern part of North China, most of Huanghuai, Jianghan and Jianghuai. Among them, there are blizzards in parts of central and southern Shaanxi, western and northern Hubei, southern Henan and northern Jiangsu and Anhui (10~ 18 mm), local snowstorm.

　　Seeing the weather forecast, many netizens were puzzled: didn’t they say "Blizzard"? Why is it only a few tens of millimeters? It’s not as thick as the sole. You must be mistaken! It should be in centimeters!

　　Is it true that the meteorological department made a mistake in measurement? Of course not! In fact, it is like this:Snowfall and snow depth are two different concepts. Snowfall does not refer to the snow depth, but the precipitation value in winter.

　　How is the snowfall level divided?

　　The snowfall level is not divided according to the thickness of snow on the ground. According to the standards of the meteorological department, due to the size, shape and density of snow falling on the ground, the snowfall isAccording to the amount of water after the snow melts, divided into multiple levels from low to high.. The snowfall levels are as follows:

　　Light snow: the snowfall within 12 hours is less than 1.0 mm (equivalent to the amount of melted rain, the same below).

　　Medium snow: the snowfall is 1.0 ~ 3.0mm in 12 hours or 2.5 ~ 5.0mm in 24 hours.

　　Heavy snow: snowfall is 3.0 ~ 6.0mm in 12 hours or 5.0 ~ 10.0mm in 24 hours.

　　Blizzard: The snowfall is more than 6.0 mm in 12 hours or more than 10.0 mm in 24 hours.

　　In many places, sometimes the snowfall will be much greater than 10 mm, so many places and forecasts also introduce the concepts of heavy blizzard and heavy blizzard with reference to the two levels of heavy rainstorm and heavy rainstorm.

　　Blizzard: A snowfall process in which the snowfall is 20.0 ~ 30.0 mm within 24 hours.

　　Heavy snowstorm: the process of snowfall with a snowfall of more than 30 mm within 24 hours.

　　In addition, in life, we occasionally see snow falling, but it can’t form snow. This kind of snowfall is called "sporadic light snow".

　　Now, I finally know why the snowfall of more than ten millimeters can be called blizzard ~

　　▌Source of this article: CCTV News Synthesis, China Weather Network, China News Network.

Paint the wonderful world of garbage sorting with brushes, make beautiful and practical creative objects with garbage, and design auxiliary applications of garbage sorting with technical software …

In order to stimulate the enthusiasm of the general public to participate in garbage sorting, we will continue to guide the public to establish the awareness of saving resources and turning waste into treasure, and create a strong social atmosphere for garbage sorting. Recently, Chengdu qingbaijiang district Classification Office (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau) organized the collection of creative works for domestic waste classification.

Since the launch of the activity, the citizens have actively participated in making creative works of domestic waste classification. Through all kinds of orderly publicity and collection, the activity successfully gathered more than 230 creative works from all walks of life, including more than 180 garbage classified pictures, more than 40 handmade works and 2 software works.

Let’s enjoy some excellent works together ~

Healthy and low-carbon I go first

Garbage classification, national action

Garbage classification starts with me

Master of Recyclable Resources-Little Music Color

Chengdu qingbaijiang district Classification Office (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau) will continue to enhance the participation of citizens in the classification of domestic waste, so that the concept of green and low-carbon environmental protection will be more deeply rooted in the hearts of the people and build a green home together. (Chengdu qingbaijiang district Comprehensive Law Enforcement Bureau)

Before reading this article, please click "attention", which is convenient for you to discuss and share, and can bring you a different sense of participation. Thank you for your support.

Title: Rekindle the Blood: The Road to the Revitalization of China Football and the Asian Charm of Badminton When the hope of China Football is far away in the international arena, a sudden news is like a dawn, which breaks the dawn and illuminates the hope of China Football Revitalization. This is not only an exciting news, but also a confirmation of the deep belief of hundreds of millions of China fans. Let’s open a new chapter in China football and Asian badminton, which is a story about perseverance and continuous progress.

1. China Football: Preface to Challenge, Reform and Revitalization In the history of China football, we witnessed many tragic scenes. Our players wore battle shirts and sweated, and countless setbacks failed to break their progress. But this time, the meeting between AFC President Salman and China Football Association President Song Kai was like a long-lost rain after a drought, which injected vitality into China football.

President Salman’s full support is not an empty slogan, it indicates the recognition and expectation of China’s football reform in international football. This is not only an opportunity, but also an important task, a commitment to history and to hundreds of millions of China fans.

Second, the expectation of fans and the cultural connotation of China football. The spirit of China football is far more than a 90-minute game. It is related to a culture, a kind of perseverance and unity and cooperation deeply rooted in the bone marrow of the Chinese nation. Our fans expect not only the victory of the game, but also the embodiment and inheritance of this spirit.

Third, the witness of history: China’s tenacious spirit. Every struggle in adversity and every competition is the best interpretation of China’s football spirit. This spirit is our precious wealth. It tells us that no matter how powerful our opponent is, we will never give up.

Fourth, unite as one: the unchangeable principle of China football. Within the China football team, unite as one is an eternal theme. This unity can help us overcome difficulties in international competitions and create miracles in domestic leagues.

5. Enterprising mentality: The transformation and breakthrough of China football. From the introduction of coaches to the training of players, China football has been constantly trying and reforming. This enterprising mentality is our best weapon in the face of international competition.

6. Badminton in the Asian Games: A venue for displaying Asian charm. Let’s take a look at badminton events in the Asian Games. This is not only a sports competition, it is an exchange of cultures and skills of Asian countries, and it is also a concentrated display of badminton charm.

Vii. The Beauty of Competition: A Review of Badminton Events in the Last Asian Games. In the badminton events in the last Asian Games, the outstanding performance of players from various countries showed the world the level of Asian badminton. Every swing, every leap tells the dream and sweat of Asian badminton players.

Badminton in China: The embodiment of honor and team spirit. Every minute and second of the China team on the court is telling honor and responsibility. Our athletes make friends with the ball and promote peace with the game, which embodies the team spirit and the principle of friendship first in badminton.

Cultural exchange of badminton events in the Asian Games The Asian Games is not only a sports feast, but also a bridge of culture and friendship. In badminton competitions, we saw mutual respect and learning in different cultural backgrounds.

X. Looking to the Future: A New Journey of Asian Badminton With the continuous development of Asian badminton, we look forward to seeing more Asian faces on the international stage in the future, and we also hope that this sport will continue to spread its unique charm.

From China football to Asian badminton, we see not only the fierceness and beauty of sports, but also the depth and breadth of culture behind sports. Let’s hope that in the future, China football and Asian badminton will shine on the international stage, bringing more excitement and encouragement to sports fans all over the world.

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1905 movie network news On February 6th, a movie starring Deng Chao, director, and others released a "skill card" version of the preview and a "role card" version of the poster. The "devil coach" in the film led the male table tennis "General Five Tigers" to fight back, and the youthful feeling of high blood overflowed the picture. The film will be passionately screened on February 14th and officially released on February 17th.

The Jedi counterattack of China Table Tennis tells the story that Dai Minjia, a coach studying abroad, volunteered to return to China in the early 1990s when the men’s table tennis was crushed by the "European powers" and led the veteran recruits to launch a counterattack against the "powers" in Tianjin to save the men’s table tennis. The loneliness and invincibility of men’s table tennis played an overture on that legendary night. On February 5th, the film held a Lantern Festival meeting in China Film Archive. Yu Baimei, one of the film directors, appeared with actors Timmy Xu, Duan Bowen, Cai Yida, Ding Guansen and Wang Xi, as well as Li Lizi, the director of table tennis on the film scene.

Men’s table tennis "Five Tiger Generals" have their own magical powers, and they have assembled "opposing" world masters.

The "Skill Card" version of the preview released on February 6th changed the description of the ups and downs of the story in the previous preview, and more showed the unique personal charm and blood burning point of the male table tennis "General Five Tigers" led by the head coach. The hard work and young soul of the "Five Tigers" were unobstructed in the preview — — In the passionate voice of Amway, Bai Min, who has comprehensive skills and outstanding personal ability, Huang Zhao, who plays a stable role and is also the big brother in the team, Gong Feng, a "secret weapon" who appeared as a surprise soldier at a critical moment after four years of snow hiding, Dong Shuai, a "girl killer" with a broken face and elegant ball style, and, who showed the general style at a young age. The youthful vitality of the "Five Tigers" has added a unique feeling of blood and excitement to the exciting competition, and the young souls of a generation of national table tennis athletes are vividly portrayed.

The simultaneous release of the "role card" poster has brought this burning feeling into full play — — The whole set of posters takes China Red as the main color, and the head coach and the "Five Tigers" jerseys blend into this unique passion and enthusiasm of China people. It seems that the superhero is about to set out to "fight monsters", and the film’s slogan "Before becoming a big devil, you are a Xiaoqiang who can’t be killed" tells more about the juvenile strength of male table tennis athletes. The "five tigers" immediately formed a group, and the high-burning assembled the world’s masters of "being intercepted". When people saw the poster, they couldn’t help shouting "Sa"!

"Let’s start again and be more reunited" is supported by the audience, and "the soul of a childlike heart" is burning to welcome the spring.

On February 5th, at the Lantern Festival meeting, the creative people present spoke freely with the guests and audience, and had a unique Lantern Festival. Yu Baimei, the director of the film, first expressed his gratitude to the audience. He said, "I think there are countless people who have helped us. Many predecessors and colleagues in the film industry behind us have made efforts beyond my imagination to make this film meet with you today. I am very grateful and very moved. I also thank all the partners and predecessors present today." At the same time, Yu Baimei also thanked the audience for their praise and support in the early stage: "This film has experienced many interesting stories, but today this film can finally meet the audience." The director’s heartfelt speech won the support of the audience: "China Ping-Pong is burning and bloody, so it’s good to cry and laugh." "A good movie will definitely have a good market return!" It is worth mentioning that the audience gave a higher evaluation to the men’s table tennis "Five Tigers" with different styles in China Table Tennis "The Jedi Strikes Back", and they became "Five Tigers" in succession, looking forward to welcoming the coming spring together with "The Jedi Strikes Back of China Table Tennis".

At the meeting, there were also many well-known cultural and sports café s who brought their families to watch the movie, and they also gave high praise to the film. Hu Zhifeng, deputy secretary and vice president of the Party Committee of the Film Academy, said, "This film has aroused unforgettable memories of our generation, at least our generation, and it is indeed an unforgettable historical moment. It is also the very deep and irreplaceable spiritual motivation that table tennis, as a national sport, has left for each of us in China. This film has made this kind of spirit! " Yin Li, a famous director, said, "It is not only a sports movie, but also records the mental journey of China people at that time, and each step is so difficult. Today, I saw the inspiration of "China Table Tennis Jedi Counterattack". Let me say thank you to all the creators and directors. You let us feel the hope of China movies! " Zhang Zequn, a famous host, said, "I was particularly moved after watching it, because this film has a special texture, not only the image and temperament of the actors, but also the accuracy. Today is the film’s re-departure. I hope all audience friends will support our "China Table Tennis Jedi Counterattack" for a conscience work of China’s film. " The wonderful comments of the guests won applause from the audience. On the same day, "China Ping-Pong’s Jedi Fight Back" also opened a national screening of "Small Round, Love a lot", and the audience was absorbed and laughed constantly during the movie.After the screening, many people said: "It’s very cool to watch. The film is not only about the athletes’ struggle, but also tells us how powerful the power of’ believing in yourself’ is!" On this reunion day, the film laughs, cries and whispers with everyone!

The film "China Ping-Pong Fight Back" is directed by Deng Chao and Yu Baimei, starring Deng Chao, Sun Li, Timmy Xu, Duan Bowen, Cai Yida, Ding Guansen, Sun Jilun and Aruna. The film will be passionately screened on February 14th and officially released on February 17th.

I have traveled to so many places, some places will only be visited once, and some places will be unforgettable.

I put all the things I have been to in recent yearsGlad you came’s travel destinations that feel most worthy of the name are listed and summarized into the following list.

Let’s see if it’s the same as what you think ~

Interested friends can also collect them as a reference for future travel destinations.

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• Travel destinations/attractions: Forbidden City, Great Wall, various museums.

Beijing is no stranger to all domestic travelers, but it is a place where even after many visits, I feel that I have not stayed enough.

Although you may have been to the Great Wall and the Forbidden City countless times, you can’t help but stop and enjoy it quietly because there is too much history here.

I counted the beautiful scenery of Beijing that I still want to collect (for example, the four seasons of the Forbidden City), and I will go there four times by visual inspection.

Dialogue between the Son of Heaven and God-Hall of Praying for the New Year

The Modern Pulse of the Ancient Capital —— China Zunhe CCTV Building

China’s International Business Card-The Great Wall

Attached here is a travel guide to Beijing made by Xiaocao, both in video and text versions. Please help yourself:

Travel guide | How many of the eight scenic spots you must visit in Beijing for the first time?

Recommended by travelers! The most classic Beijing tourist route, covering all the must-see attractions.

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• Travel destinations/attractions: Potala Palace, Everest Base Camp, Gangrenboqi, Linzhi, Yangzhuo Yongcuo, etc.

Tibet is praised by many people as the destination of the soul, and grass also feels this way when traveling to Tibet.

Facing the mountains and rivers on the Qinghai-Tibet Plateau, we will strongly feel the smallness of human beings; Seeing the piety and simplicity of the Tibetans who worship the Buddha, we can appreciate the boundless spiritual world. There is a feeling that the mind has been soaked and washed.

Potala Palace, a Temple under Heaven

The height of the earth-Everest

The Reflection of Mount Sumi in the Present World —— Gangren Boqi

Tibet is also one of Xiaocao’s favorite travel destinations. Here is a travel plan for Lhasa:

Diary of Lhasa Travel | First Sight of Potala Palace in Lhasa | Jokhang Temple | Travel Guide of Barkhor Street

Lhasa Travel Diary | Take a look at these delicious travel food strategies in Lhasa.

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• Travel destinations/attractions: Urumqi, Turpan, Tianshan, Bayinbuluke, Kashgar, Kanas, etc.

I want to go to the northwest and enjoy different scenery. In the northwest, the most important place to go is Xinjiang.

Unforgettable Xinjiang prairie and its warm and lovely herdsmen; The soul-stirring Tianshan Snow Peak and the steep mountain shape; Curious ethnic customs and beautiful fairyland.

Xinjiang, how can it not appear in your travel plan?

Oil Painting in Gobi —— Bayinbuluke

Four Seasons at a Glance-Tianshan Mountain in Xinjiang

The Arabic Color of the Western Regions —— Mosque

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• Travel destinations/attractions: Qinghai Lake, Chaka Salt Lake and Emerald Lake.

Qinghai has a similar landform to Tibet, which is better integrated with the Central Plains in culture and life. It is very suitable as a destination for the first time to appreciate the plateau customs.

There are no very famous historical sites in Qinghai, but only beautiful scenery carved by nature, among which Shenhu Lake is especially famous, such as Qinghai Lake, Chaka Salt Lake and Emerald Lake.

The Sea on the Plateau-Qinghai Lake

The Mirror of Heaven-Chaka Salt Lake

The Bronze Mirror Made by Salt Pond —— Dachaidan Emerald Lake

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• Travel destinations/attractions: Chunxi Road & Taikooli, Dujiangyan and Panda Base.

Chengdu is the only metropolis with a population of ten million in China where you can see the snow-capped mountains with naked eyes, and it is also the starting point for many travelers to travel westward to Tibet and go on road trip.

Chengdu not only has rich city life and beautiful surrounding scenery, but also is a gourmet capital.

In terms of cost performance, Chengdu can be regarded as a unique position.

Cities and snow-capped mountains

Chengdu’s Business Card-Giant Panda

Activate every Taste Bud-Chengdu Chuanchuanxiang

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• Travel destinations/attractions: Bund, Disney.

Although Shanghai, a ten-mile foreign exchange and a colorful magic capital, is a rising star in China’s thousand-year history, it is a good travel destination.

Shanghai, like Beijing, has an amazing number of flights. No matter where you start from, there are plenty of round-trip trips and air tickets, and you can often buy surprisingly cheap special air tickets.

In Shanghai, you have to go to the Bund. Wandering between Puxi Wanguo Building Complex and Pudong Lujiazui three-piece suite, it seems that you can see the vicissitudes of a hundred years.

As the only Disneyland in the Mainland, this is another reason to attract Shanghai. Disneyland is really suitable for young people to travel, and the childlike experience here will make everyone who is still childlike linger.

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• Travel destinations/attractions: Hongyadong, Yangtze River Cableway, Dazu Stone Carving, Wulong.

Chongqing, as the hub of southwest China, has always been a major traffic artery, leaving many interesting historical stories, such as the entrust an orphan to Baidicheng.

Chongqing and Chengdu are very similar, with not only good scenery, good people, but also a list of delicious food.

The Dream of Encountering Spirited Away —— Hongyadong

Dazu Stone Carving, an artistic treasure house from the prosperous Tang Dynasty

Because of work reasons, Xiaocao often goes to Chongqing. Here I wrote a travel guide for Chongqing:

Travel guide | How to play in Chongqing? 3-5 days free travel in Chongqing with itinerary and food recommendation.

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• Travel destinations/attractions: Terracotta Warriors, Datang City that Never Sleeps, Shaanxi Provincial History Museum, Wild Goose Pagoda, Huashan Mountain, etc.

Xi ‘an has a history of more than 3,100 years, which is an inexhaustible treasure for travelers.

Visiting the Terracotta Warriors and Horses, traveling around the ancient city walls, enjoying the Wild Goose Pagoda, honoring the film without words, and cherishing the Huaqing Palace are all must-see items in Xi ‘an, but once again, they are not enough for you to experience repeatedly.

The eighth wonder of the world-Terracotta Warriors and Horses

A Thousand-year-old Zen Spirit-Big Wild Goose Pagoda

The Witness of Shame and Fading Flowers —— Huaqing Palace

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• Travel destinations/attractions: Mogao Grottoes, Crescent Spring in Mingsha Mountain, Yumenguan and ghost city.

I want to go to Dunhuang once in my life, which is completely different from the Central Plains.

There are countless scenic spots worth seeing, such as Mogao Grottoes, Crescent Moon Spring in Mingsha Mountain, Yadan in Dunhuang, Yumenguan, ancient city walls and so on.

Pearl bred in desert-Crescent Spring in Mingsha Mountain

Museum of Grottoes and Murals-Mogao Grottoes

Yadan in Dunhuang-ghost city

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• Travel destinations/attractions: Qinhuai River, Nanjing Museum, Qixia Mountain.

Nanjing is a city with both imperial demeanor and graceful manners in the south of the Yangtze River, and its beautiful scenery has made countless people linger for ever.

Whether it’s the blossoming of flowers in ming tomb, the change of times in the presidential palace, or the sparkling waves of Qinhuai River, it can make people daydream leisurely.

The cradle of Jinling’s ancient culture-Qinhuai River

Nanjing Museum, One of the Three Major Museums in China

The first Xiushan in Jinling-Qixia Mountain

Here’s a guide to Nanjing for friends who are going to Nanjing for the first time.

Nanjing travel guide in autumn is very detailed. Many autumn places are recommended.

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• Travel destinations/attractions: Leshan Giant Buddha, Emei Mountain.

Leshan is worthy of its name, not only because of its scenery, but also because of its food. The so-called "eat in Sichuan, eat in Leshan", Leshan’s food is even admired by Chengdu people.

In addition to the Giant Buddha and Emei Mountain, Leshan is also home to the well-known dervish chicken and spicy chicken, all of which originated from here.

Leshan Giant Buddha, one of the highest statues in the world

Jinding on the Cloud-Emei Mountain

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Do these 11 travel destinations make you feel worthy of the name?

If there are other cities or regions that you have been to and particularly like, please leave a message in the comment area ~

Thank you for seeing this. Remember to like it before you leave!

I am @ Grass Roaming, who loves to travel. I focus on sharing travel experiences and travel strategies, and will continue to produce high-quality content about travel.

If you want to know what interesting travel destinations there are, or want to know the travel strategy of a city, you can pay attention to me!

# Headline Creation Challenge #

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course，There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

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Shanghai
Shanghai, where land is precious, also has amazing natural scenery.
Popular attractions: Disneyland (Shanghai Botanical Garden-Yuyuan Garden-City God Temple Bund, etc.
Beijing
I like to see the magnificent northern scenery, and I can visit Phoenix Ridge or climb the Great Wall.
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Nanjing
Nanjing is one of the four ancient capitals in China, known as the ancient capital of the Six Dynasties, and a popular attraction in the Ten Dynasties: Sun Yat-sen Mausoleum, Confucius Temple, Nanjing Presidential Palace, Nanjing Yangtze River Bridge Observatory Yuhuatai.
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Guangzhou was rated as the first-tier city in the world by —GaWC, one of the world’s authoritative research institutions on world cities.
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When it comes to culture, some people say that I went to college and studied as a graduate student, so I am a literate person. In fact, this is just a person’s education and diploma, not a real culture.

So, what is culture? Broadly speaking, culture refers to the sum of all material products and spiritual products created by human beings. Nowadays, there are many interpretations of the definition of culture, but in any case, culture can not be separated from literacy, and culture can not be separated from consciousness. A literate person is a person who can strive for goodness, progress and progress, a person who pursues personality charm, and a person who can be strictly self-disciplined. Such a person is a literate person with connotation.

Culture, culture, is to educate people. Wen is a civilization, and Wen is a literary spirit! Human society, from ignorance to civilization, this is the progress of society and the development of the times. A person with quality is a person who can arm his mind with culture. Such a person is a literate person and a civilized person.

Literature needs literature, but also needs culture. We should "create" people with literature and inspire people with literature, so as to keep pace with the times, keep pace with civilization, keep moving forward and strengthen ourselves. The Chinese nation has a long and splendid history and culture of 5,000 years, which makes us proud and glorious. The ancient sages have left us countless famous sayings that inspire people’s minds. These are the great wisdom of life, from which we can absorb spiritual nutrition, implant culture in our hearts, infiltrate into people’s bone marrow, and become a powerful spiritual driving force for life growth.

Culture and culture are precious in a word "Hua", and culture can be imperceptibly influenced; Culture can be passed down; Culture needs the unity of knowing and doing, being a man should talk less and do more, keep a low profile and do things with a high profile, which is the charm of culture. People live in reality, the commodity economy is a pluralistic society, colorful, singing and dancing, and all kinds of temptations come to us. Many people can’t stand the temptation of feasting, forget their initial heart, lose their kindness, empty spirit, impetuous mood, money first and self first; Some people make a lot of money, but they have no spiritual support, and eventually they fall down on the road of life.

There was a network anchor named Viya. In two years, she evaded taxes by 643 million yuan, and finally the tax authorities fined her a total of 1.341 billion yuan. She earns hundreds of millions of dollars a year. Some people don’t understand why she should do such a thing as tax evasion when she earns so much money a day. To put it bluntly, it is greed, which is the lack of culture. The lack of greed has been verified in her. People, if they leave morality and kindness, they will be greedy and will eventually be harmed by greed. Such examples are heard from time to time in reality.

A person can make money without money. Modern society provides everyone with a platform for self-development. As long as a person can work hard and strive for self-improvement, he can find his own life stage. If a person has no morality and culture, even if he earns a lot of money, he will eventually "spit it out". This is called settling accounts after the autumn, which is also called what goes around comes around, and what goes around comes around comes around. This is the causal relationship of life, and it is also a cultural embodiment of being a man.

To be a cultured person, this culture is to be a self-disciplined person, a person who can control his own behavior, a person who can control his own mouth, and a person who can control his own behavior. Perhaps some people will say that it is really too difficult and too bitter to be a man like this. In fact, suffering is also a kind of culture. If you eat bitter, you can be a master. If you don’t be a master, you have to consciously look for bitterness. This is a self-disciplined life. If you don’t suffer hardships in life, you won’t get rewards. Take pleasure in suffering, take pleasure in suffering, and strive for a life. This is the culture of being a man and a man with literacy.