In September, Geely brand new energy sales increased by 13% month-on-month, and Geely Galaxy series sales reached a new high of 13,080 units, becoming the strongest boost for Geely’s new energy sales to hit record highs in the past two months. The sales data that continue to exceed 10,000 tells the strength of Galaxy, and the sales trend that has been rising along the way shows the speed of Galaxy. It is hard to imagine that this is a dazzling report card handed over by a "new player" who has just entered the mid-to-high-end new energy market in the second quarter of this year.

　　Behind the explosion is a detailed and profound insight into consumer needs and a precise and fast response. In order to better and faster meet the experience needs of a wider range of users, on October 9, Geely Galaxy expanded its approach and fully launched the "Geely Galaxy Super Electric Hybrid Experience Season" activity, launching "5-day long free test drive", "80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan discount" and "4,000 yuan super replacement subsidy" three super rights, strength pet fans. This not only shows Geely Galaxy’s innovative user experience ecology and sincere rights and benefits, but also fully guarantees the rights and interests of users to buy cars; it also reflects Geely Galaxy’s absolute confidence in product technology, and truly puts the concept of "making everyone’s smart boutique car" into action, while accelerating the faster popularization of smart boutique electric hybrid products.

　　Popular Galaxy CP launches super long free test drive and two super financial rights

　　Break through the upper limit of user experience and comprehensively accelerate the popularization of intelligent boutique electric mixing

　　This time, the first major benefit of the "Geely Galaxy Super Hybrid Experience Season" breaks through the traditional user test drive experience form and launches the "5-day long free test drive experience". Users can enjoy a 5-day free test drive experience by registering and booking at the Galaxy APP or offline Galaxy stores across the country. Let users experience Geely Galaxy’s product performance more deeply and fully, and then decide whether to place an order, and find a car that suits them perfectly in full comparison and rational decision-making.

　　This kind of national large-scale user test drive activity is rare in the industry. On the one hand, it is an innovative breakthrough in user experience and user thinking, fully taking into account the user’s doubts before purchasing a car and the psychological state of vacillation in purchasing a car, and providing a humanized solution, "think what the user thinks". On the other hand, it also shows Geely Galaxy’s absolute confidence in its own products. According to the comparison of the parameters of the same price model, users who have tested Geely Galaxy will definitely experience a different sense of quality.

　　It is understood that users who are satisfied with the test drive experience, if they place an order for Geely Galaxy L6 or L7 and complete the pickup between October 9 and 31, can also enjoy two major car purchase rights – 80,000 24 periods of 0 interest or 48 periods of low interest rates up to 6,300 yuan of discount super limited-time financial plan and 4,000 yuan replacement subsidy super limited-time replacement policy.

　　For specific participation details of these three rights and interests, please check Geely Galaxy’s official WeChat, APP or call your local store. Geely Galaxy uses real money and full sincerity to pet powder, and at the same time further accelerates the popularity of smart boutique electrical hybrid products.

　　Geely Galaxy CP practices "Building Everyone’s Smart Boutique Car" with high-value products

　　Based on its strong product strength, Geely Galaxy uses real money to boost "Galaxy Speed" and then accelerate

　　As a brand-new new energy series that has been in existence for less than a year, it is no accident that Geely Galaxy L6 and L7 can emerge and break through quickly in the fiercely competitive new energy market. It is the result of Geely Automobile’s practice of "longevity" and long-term accumulation of energy for the Galaxy series. It is also a sincere work under the concept of "building a smart boutique car for everyone".

　　With industry-leading technologies such as "SHIELD Battery Safety System, Galaxy N OS, Raytheon 8848 Power System, and Xingrui Smart Computing Center", Geely Galaxy L7 solves the pain points that traditional plug-in SUVs bring users "energy saving and performance incompatibility", "comfort and intelligence incompatibility", and "battery safety hazards", so that consumers can buy high-value electric hybrid SUVs with less money. Geely Galaxy L7 has become the "most preferred 200,000 plug-in hybrid SUV" with monthly sales continuously breaking 10,000 and breaking 10,000 "triple connection", and has also laid a solid foundation for the Galaxy sequence.

　　If L7 is the high value of popularity, then L6 is the high value of up the ante. Although Geely Galaxy L6 has been on the market for less than a month, the market heat continues to rise. Its standard four "firsts" – acupuncture is only the entry standard, the proportion of thermoformed steel in the whole vehicle far exceeds the same level, and safety is the first; 1.5TD Raytheon electric hybrid engine, the world’s first in mass production thermal efficiency; 247 km/h The fastest sedan is far ahead, and the performance is the first; Xingrui Intelligent Computing Center, the first in China’s manufacturing computing power, has set a "new generation of intelligent electric hybrid new benchmark" for the A-class sedan market in terms of safety, performance, energy saving and intelligence, and has become the "annual closed-eye entry" sedan with the best quality and cost ratio of 150,000 yuan.

　　Based on such a strong product strength and absolute confidence in its own products, Geely Galaxy CP has launched the "Geely Galaxy Super Hybrid Experience Season" combination under the soaring popularity, word-of-mouth and sales momentum, bringing users real gold and silver full sincerity and deep and long-term experience trust blessing.

　　It is Geely Galaxy’s sincerity to enter the market by providing users with a "extended version" of the user’s full life cycle high-value experience from car selection, to test drive, to car purchase, to car use, and to car change. It is also in line with the consumer demand that cars give users high-value experiences as bulk consumption. It is understood that the Geely Galaxy Super Electric Hybrid Experience Season activities will release more rights and interests for new and old users in the future. Interested friends can continue to pay attention, or go to the nearby core business district or Galaxy stores in the life circle for a test drive experience.

　　On April 19, Hengda, Huawei, Baidu and other "new car-making forces" moved frequently, or released new cars or announced intelligent solutions for automobiles. On the same day, the class A share auto index sector rose by more than 6%, of which driverless concept stocks and automotive electronics concept stocks set off a daily limit.

　　Wen, Table/Guangzhou Daily All Media Reporters Ni Ming, Zhang Lu, Chen Lili?, Xu Xiaofang

　　Mobile phone end point business declines in 2020

　　Huawei switches to car racing

　　On April 19, all media reporters learned from an internal Huawei employee that on April 20, "Huawei’s flagship store will have huge new partners." At the same time, the video released clearly shows the outline of a car, with the caption "On April 20, Huawei’s flagship store welcomes new partners, Shanghai, Shenzhen and Chengdu." The reporter noticed that the Sailis Huawei Smart Selection SF5 had appeared on Huawei’s official website that day, but as of press time, Huawei had not provided the purchase entrance.

　　Regarding cross-border vehicle manufacturing, Huawei has stated many times before that it will not enter the field of vehicle manufacturing. At the recent Huawei 2020 annual report, rotating chairperson Hu Houjun reiterated that Huawei’s positioning in the field of smart cars is that the parts supplier has not changed.

　　Industry insiders told reporters that Huawei’s active rush to the automotive industry is not unrelated to the current decline in its mobile phone end point business. The reporter observed Huawei’s recent financial reports and found that in 2020, Huawei’s revenue growth slowed to 3.8%, the lowest in the past ten years. For the annual report data, Hu Houqian, chairperson of Huawei, said that the growth rate of consumer business did not meet expectations last year, and admitted that last year due to supply problems, mobile phone sales were affected. In this case, industry insiders told reporters that the decline in Huawei’s mobile phone sales is not only related to the separation of Honor mobile phones, but more importantly, the current Huawei mobile phone production capacity is restricted by the lack of "core" factors.

　　As for when Huawei’s intelligent driving department will be profitable, Su Qing, chief architect of Huawei ADS and president of intelligent driving product line, said that autonomous driving does not have to worry about profitability. It is reported that Wang Jun, president of Huawei Smart Car Solutions BU, said that this year’s investment in research and development will reach 1 billion US dollars (about 6.50 billion yuan).

　　But according to the financial report, Huawei’s cash flow has shrunk at present. According to the financial report, Huawei’s cash flow from operating activities in 2020 was 35.20 billion yuan, down 61.5% year-on-year. In this regard, Huawei said that this is due to increased investment in supply, research and development, material reserves and other aspects.

　　Compared with Xiaomi, which announced at the end of March to join the ranks of car manufacturing, its cash reserves in 2020 are as high as 108 billion yuan. Industry insiders told reporters that with Huawei’s capital, such as investing in the vehicle manufacturing industry with a long manufacturing cycle and high capital occupation, the pressure is obvious. At present, Huawei chooses to layout the intelligent driving industry or as a stopgap measure.

　　Class A share auto index sector rose more than 6%

　　On the same day, the 19th Shanghai International Automobile Industry Exhibition in 2021 (hereinafter referred to as the 2021 Shanghai Auto Show) opened, which is also the first A-level auto show held as scheduled in the world this year. At this Shanghai Auto Show, on the one hand, the independent brand product brands continue to rise and rise in the process of change; on the other hand, the joint venture foreign investment up the ante electric, under the entry of new and old forces and tech giants, the rise of electric intelligence.

　　Among them, Baidu’s Apollo Lego-style automotive intelligent solution was fully unveiled, and the two products of Smart Driving and Zhiyun ushered in a heavy upgrade. Its Zhiyun products can support car companies to quickly build intelligent capabilities, shortening the autonomous driving research and development cycle that originally took at least 7 years to complete to 6 months. After 100 days of official announcement of car building, Baidu CEO Robin Li and Geely CEO Li Shufu gathered. According to people familiar with the matter, the meeting between the two was not at the Shanghai Auto Show, and Jidu Automobile will announce a big cooperation. In addition, Wuling New Energy’s first convertible, Hongguang MINIEV CABRIO, made its world debut. Hengda Motor made its debut with nine models of Hengchi, covering all grades from A to D, as well as a full range of models such as sedans, coupes, SUVs, MPVs, and crossovers.

　　On April 19, the class A share auto index sector rose more than 6%, Dongfeng Motor, GAC Group, Changan Automobile and other stocks rose by the limit. In the Hong Kong stock market, as of the close, Wuling Automobile rose 27.53%, and the intraday increase was over 30%; Geely Automobile rose 4.82%; BYD shares rose 4.77%, Beijing Automobile rose 4.14%.

　　The reporter also noticed that the automotive industry chain has strengthened, including driverless, complete vehicles, automotive electronics, automotive parts, lithium batteries and other branches, among which driverless concept stocks and automotive electronics concept stocks have set off a rise in the limit.

　　New forces should overcome capital barriers, production capacity barriers and market barriers as soon as possible

　　The reporter observed that at the end of March and the beginning of April, China’s "new car-making forces" continued to move: on March 30, Xiaomi, a cross-border car manufacturer, announced "the first investment of 10 billion yuan, and the investment amount in the next 10 years will reach 10 billion US dollars"; on April 7, the 100,000 production car of NIO was mass-produced in Jianghuai NIO Hefei Advanced Manufacturing Base; on April 8, the Management Committee of Wuhan Economic and Technological Development Zone and XPeng Motors officially signed an investment agreement for the intelligent networked car manufacturing base and R & D center project…

　　The "14th Five-Year Plan" clearly focuses on strategic emerging industries such as new energy vehicles, and organizes future industry incubation and acceleration plans in hydrogen energy and other industries. The market believes that this is a strong support for the development of the new energy vehicle industry; not only that, peak carbon dioxide emissions and carbon neutrality targets have become national strategic goals, which has also injected strong impetus into the development of the new energy vehicle market.

　　Not only that, in terms of smart cars, the "14th Five-Year Plan" also makes it clear that vehicle to everything will be actively and steadily developed. The three departments have issued the "National Vehicle to Everything Industry Standard System Suggestions Guide (Intelligent Transportation Related) ", and the construction and development of vehicle to everything related systems continue to accelerate. The reporter observed that the cooperation between car companies and high-tech enterprises is also accelerating. For example, Huawei and BAIC’s new energy brand JIHU have cooperated to launch intelligent luxury pure electric sedan BAIC α coefficient S, and Hengda Automobile has established a joint venture with Tencent’s companies. In this regard, Bohai Securities released a research report and believes that it is optimistic about the trend of intelligent automobile networking, and smart cars are expected to appear "explosive" mass-produced models this year.

　　Zhong Shi, an auto industry analyst, believes that now Chinese and foreign automakers have seen the big trend of industry transformation and entered the new energy automobile industry, which will bring new survival challenges to the "new car-making forces". They must survive capital barriers, production capacity barriers and market barriers as soon as possible. He also said that in the end, to achieve the growth of China’s new energy automobile industry, it depends on the comprehensive competition of car companies in terms of advanced technology, cost control, supply chain improvement, excellent quality, safety and reliability. "Objectively speaking, the technical challenges faced by the’new car-making forces’ are still huge, and domestic car companies in our country need to redouble their efforts to seize the opportunities brought by this industry transformation."

　　Fu Yuwu, honorary chairperson of the China Society of Automotive Engineers, also emphasized in an interview that "new car companies should respect the objective laws of technological development, and maintain respect for the automotive industry while making efforts on the new track of intelligence and electrification."

　　Sales of new energy vehicles are expected to grow rapidly in 2021

　　In the face of joint venture car companies up the ante and our country’s own brand car companies expanding production capacity, is the supply of new energy vehicles oversupplied? On the production side, the industrial added value of the automobile manufacturing industry in the first quarter of 2021 increased by more than 50% year-on-year; while the data of the China Association of Automobile Manufacturers shows that Quarter 1, China’s new energy vehicle production was 533,000, and sales were 515,000, an increase of 3.2 times and 2.8 times year-on-year respectively. For the future market, some car companies told reporters that they are currently expanding their plants to increase production capacity. Among them, Guangzhou Automobile Aian is expected to invest about 500 million yuan and plans to double production capacity in early 2022.

　　On the sales side, the retail volume of narrow passenger cars in the first quarter of this year totaled 5.092 million, an increase of 68.8% year-on-year, a record high growth rate. For the sharp increase in retail volume of passenger cars in the first quarter of this year, the Passenger Association explained that in addition to being affected by the low sales base in the same period last year, another major driving factor is the increasing contribution of new energy vehicles. According to the data of the Passenger Association, in the first quarter, the retail volume of new energy vehicles was 437,000, an increase of 302.9% year-on-year. The retail penetration rate of domestic new energy vehicles in the first quarter was 8.6%, which was significantly higher than the 5.8% in the same period last year. Among them, the penetration rate of new energy vehicles among independent brands in March was 20.5%.

　　Some industry analysts believe that production capacity does not mean actual supply. In the face of changes in fuel vehicles and new energy vehicles in the market, in addition to adjusting the product structure of automobile companies, they will also re-target the marketization goal of new energy vehicles according to their own advantages, and create a marketing method for electric vehicles, which will affect the sales strategy and consumers are expected to benefit.

　　Huaxi Securities believes that with the continuous improvement of the sales structure and quality of new energy vehicles, as well as the continuous launch of high-quality new models such as the Model Y series, supply will drive demand changes, and the penetration rate of new energy vehicles is expected to accelerate. It is expected that sales will grow rapidly in 2021.

[China Network, Industry]

On the other hand, after experiencing a wave of Internet car building, many technology companies have chosen a more rational cooperation situation. At this point, Avita Technology Co., Ltd. was born, aggregating the resource advantages of Changan Automobile, Huawei, and Ningde Times, and becoming the most talked-about new brand.

On November 5, Avita Technology, a subsidiary of Changan Automobile, completed the first round of strategic financing and introduced three new strategic investors in the form of a consortium, with a total amount of 2.42 billion yuan. It is currently awaiting the final approval of the relevant departments of the state market supervision. If it goes well, the Ningde Times Consortium will hold 28.99% of the shares and become the second largest shareholder of Avita Technology.

　Compared with Dongfeng’s Landmap and BAIC’s Extreme Fox, despite the successful exploration of the UNI series, Changan’s high-end brand seems to have come a little late. In fact, Avita’s predecessor was Changan NIO, which was jointly established as early as 2018. The joint venture project has not made significant progress since its birth. On May 20 this year, Changan Automobile announced that Changan NIO New Energy Vehicle Technology Co., Ltd. was renamed Avita Technology Co., Ltd.

According to the plan, Changan Automobile will focus on building the technology ecosystem of technology companies in the future, and accelerate the construction of software and intelligent capabilities. And Avita Technology will become its important carrier. It is not difficult to see the importance attached to it through the new partners re-selected by Changan Automobile.

As the main body of the company, Changan Automobile has rich experience in vehicle manufacturing, and Huawei’s intelligent solutions and CATL’s advantages in the field of energy management ecology will serve as a driving force for Avita Technology to accelerate its catch-up.

According to Tan Benhong, chairperson and CEO of Avita Technology, Avita Technology will soon start a round of financing, and there will be independent listing plans in the future. And this month, the specific development strategy of the brand will be released this month, and its first high-end smart electric vehicle will also be unveiled simultaneously. In the face of today’s high-end smart new energy field melee, whether Avita can come later or talk about the product and the market.

On June 21, we learned from the official that the new M7 Ultra has been listed for 20 days and will break through 30,000 units. As of June 30, it will be able to enjoy up to 35,000 yuan in car purchase rights. According to another set of data released by the official recently, the delivery of the new M7 Ultra in 18 days has broken through 10,000 units, creating a new power model delivery record in China. At the same time, the new M7 has become the first new power model with a delivery volume of 100,000 in 2024.

In terms of power, the new car is equipped with a power system composed of a 1.5T four-cylinder turbocharger and a Huawei drive motor, and provides two-wheel drive and four-wheel drive power options. Among them, the maximum power of the range extender is 112 kilowatts, and the maximum power of the rear axle drive motor is 200 kilowatts; the four-wheel drive model adds a drive motor with a maximum power of 130 kilowatts to the front axle. The new car has a comprehensive battery life of 1300km under full oil and full power under CLTC conditions, and a pure electric battery life of 240km. Under the feeding condition, the fuel consumption of 100 kilometers is 5.6L. The four-wheel drive version of the model is accelerated by 4.8s.

Text | AgeClub

Editor | Chen Miao

Foreword:

In March 2021, JD.com Health Geriatric Medical Center was officially launched, and Ali Health launched a gold nurse at the same time.

After the epidemic, almost all major Internet companies are actively deploying medical and health care. The huge demand for health care exposed by the epidemic has accelerated the layout and entry of Internet Tech Giants into the medical and health field. Recently, from the latest trends of Internet companies such as Alibaba and JD.com in the field of health services, their determination to implement Internet thinking into elderly health services has been landed.

It is undeniable that the Internet has changed the world, and its influence continues to permeate the life scenes covering food, clothing, housing and transportation. For traditional industries, every influx of Internet Tech Giants will inevitably bring a shock to the industry. Therefore, the dynamics of Internet Tech Giants in the field of elderly care services have also been paid attention to and even given expectations. This article will start from the dynamics of Internet Tech Giants in the field of medical and health care, and then explore where the development of the Internet health industry will go.

Internet Tech Giants Deepen Digital Penetration in Health Services

As early as in the community group buying war, there was speculation that since Internet Tech Giants have entered the community business, will any of them see the rich elderly care services in the community? It has been proved that Internet Tech Giants cut into medical health, and then from medical health into elderly care services, has been gradually carried out.

1. ByteDance: A Preliminary Study in the Field of Healthcare

According to public information, as of February 1, 2021, ByteDance has made a total of 37 foreign investments in the past 13 months. In addition to continuing to increase investment in education, Enterprise Services, and gaming, it has continued to build up the ante technology and started a new layout in medical, consumer, and other fields.

Figure: Xiaohe APP under ByteDance

In November 2020, ByteDance launched its first business brand "Xiaohe Medical" in the medical and health field, and also released the Xiaohe Doctor App for doctors and the Xiaohe App for consumers. This is a comprehensive medical app that includes online consultation, medical consultation, medical records, health assessment and other functions to benchmark Ali Health, Ping An Good Doctor.

2. Baidu: Betting on "AI" – the "reputation" battle of the old Internet giants

In the early days, Baidu entered the medical and health track with medical knowledge sharing and medical information retrieval, but its health services were widely criticized, especially in the field of medical search. Baidu was strongly criticized by the public for the "Wei Zexi incident", and medical bidding advertising accidents occurred frequently. Baidu was also under tremendous pressure from public opinion.

Picture: Lingyi Zhihui, a subsidiary of Baidu

According to public information, with the help of AI technology, Baidu has created an AI medical smart medical platform – Lingyi Zhihui, and provided medical institutions with five technical solutions: Clinical Assisted Decision System (CDSS), Fundus Image Analysis System, Medical Big Data Solution, Intelligent Pre-diagnosis Assistant, and Chronic Disease Management.

At present, this part of the business is mainly for the B-end market, providing technical support for hospitals. This also shows that in the future, user traffic in the Internet medical industry will come more from the hospital and the health end, and will also give birth to more B-end cooperation. The coordinated development of government and enterprises has become the mainstream.

3. Tencent: Investment + cooperation, cutting into the field of big health

Tencent’s current layout in the field of big health includes the layout based on Tencent’s product WeChat, the construction of service platforms, the release of AI + medical products, and the establishment of offline clinics. In addition, Tencent has also made a lot of investment in other big health industries. Tencent has successively raised $170 million for Lilac Garden and Registered Network (later renamed WeDoctor Group).

Picture: Tencent Medical Code, a subsidiary of Tencent

At present, Tencent’s own medical products include: WeChat smart hospital, smart hardware product sugar doctor, insurance platform micro insurance, medical science platform Tencent medical code, medical artificial intelligence platform Tencent Miying.

4. Ali/JD.com: From pharmaceutical retail to health services

JD.com and Ali, as Internet manufacturers that started as e-commerce companies, have natural advantages in engaging in medical and health care: that is, through Taobao, Tmall, Alipay, JD.com and other traffic entrances, consumer medical services can reach users in an all-round way.

Picture: Ali Health and JD.com Health are both in

Alipay, Taobao and JD.com interface to open independent sections

In addition to their common drainage advantages, their layouts in the medical and health field are similar, with their businesses mainly focusing on pharmaceutical e-commerce, Internet hospitals, smart elderly care, and consumer healthcare.

In terms of medical health, after years of layout, Ali Health and JD.com Health have developed relatively mature. In the field of smart medical care, they mainly rely on artificial intelligence. Ali and JD.com currently have a number of smart products. Its "Internet medical" business is mainly to cooperate with a number of hospitals to provide patients with one-stop services from registration, consultation to drug purchase. Of course, there are health codes, cloud consultation, consumer medical and other businesses.

In several major sectors, they have great advantages in the Internet pharmaceutical retail track and are also the most mature. But at present, they are obviously not satisfied with the existing status quo, but have chosen to withdraw from the comfort zone of drug sales and circulation, gradually focus on health services, and try to gnaw this hard bone.

In the health service section, the Alipay [Medical Health] channel has recently launched the "door-to-door care" section. Alipay users can conveniently book nurse door-to-door care services provided by gold nurses through the App, including door-to-door injections, door-to-door dressing changes, after-hospital care, post-operative rehabilitation, medical assistance, and so on.

Summary: Internet giants entering the health service market have obvious advantages in terms of capital, technology, traffic, brand influence, etc., and their layout in the medical and health field is very similar, which shows that the business model of "Internet + medical and health" has been relatively mature.

Policy support, market and epidemic catalysis, Internet + medical health ushered in new development

Internet companies have entered the medical and health track one after another, which is inseparable from the dual drive of policy and market.

1. Favorable policy support

The "Internet + medical and health" model has been apparent in the industry for many years, and the national policy level has also listed informatization and standardization as the focus of national medical and health work.

At the policy level, the relevant provisions of "Internet + Drug Circulation" have been greatly relaxed. On November 12, 2020, the State Drug Administration officially released the "Drug Network Sales Supervision and Administration Measures (exposure draft) ". Compared with the previous round of exposure draft, the striking breakthrough of this draft is to "conditionally liberalize" online prescription drug sales, and clearly define some vague areas.

Many industry insiders said that if this management method is implemented, it will help to standardize the Internet drug sales behavior, and also help brand pharmaceutical retail enterprises to develop drug Internet sales. "The sales pattern of online prescription drugs may be re-divided."

At the same time, "Internet +" is also gradually included in the coverage of medical insurance. In August 2019, the National Medical Insurance Administration issued the "Guiding Opinions on Improving the Price of" Internet + "Medical Services and Medical Insurance Payment Policies", proposing unified guidelines on the project management and pricing mechanism of "Internet + Medical Services" and incorporating them into the coverage of medical insurance.

This move is also a key link in the development of Internet medical care. The promotion of electronic medical insurance cards across the country is conducive to the implementation of medical insurance card-free payment and the development of Internet medical care.

2, our country’s pension health industry has huge growth space

The current status of China’s elderly care industry, whether it is real-estate institutional elderly care or home-based community elderly care, the common problem they face is the lack of high-quality medical services. Although there are currently elderly care products and services for the disabled and semi-disabled elderly, it is difficult to meet the needs of China’s huge number of elderly people who lack the ability to live by themselves in both quantity and quality.

Through the intervention of Internet technology, social resources and medical resources can be efficiently allocated, and resource utilization can be maximized. Implant "Internet +" into the medical and elderly care system, starting from the diversified needs of the elderly, re-examine the relationship between elderly care and medical services, alleviate the contradiction between supply and demand of elderly care services, and efficiently allocate medical resources.

3, the epidemic gave birth to Internet + health services

Previously, we have analyzed that the epidemic has spawned a community group buying market, which has caused Internet Tech Giants to flood into the community group buying war, bringing new business opportunities to community pension projects. In fact, in addition to community group buying, during the epidemic, the Internet medical industry has also shown explosive growth.

Picture: "Medical Museum" on the homepage of the Pinduoduo APP

According to public data, as of June 2020, there are nearly 600 Internet hospitals listed nationwide. As of now, Internet companies such as ByteDance, Alibaba, JD.com, Tencent, Pinduoduo, and Ele.me have medical and health tracks. For the huge medical and health market inspired by the epidemic, the "rich and powerful" Internet platform now sees a stage where it can show its skills.

4. It is the general trend for Internet companies to enter the medical and health track

Picture: Meituan "Internet celebrity" small medicine cabinet

The huge pharmaceutical market has allowed Meituan takeaway, Ele.me and other takeaway platforms with huge traffic advantages to also enter the pharmaceutical e-commerce market and enter the pharmaceutical O2O market. As early as 2015, Meituan takeaway had a comprehensive cooperation with the pharmaceutical O2O platform Jingle Kuaiyao, adding a "medicine" entrance, providing users with a "28-minute home delivery" service, and jointly building the country’s largest pharmaceutical O2O platform. In terms of operation, Meituan launched the "0.01 yuan to buy a small medicine cabinet" activity some time ago, which has also attracted a large number of users.

Alibaba, JD.com and other Internet giants have turned from pharmaceutical retailers to elderly care service providers, and the current entry into elderly health services has also caused a lot of shock in the elderly care circle. The actions of Internet Tech Giants, which are industry vane, also seem to suggest that health services promoted by the Internet medical ecosystem are one of the important trends in the future development of the health care industry.

Internet companies are entering medical and health services

Key features and trends

1. Pharmaceutical e-commerce is the starting point of Internet Tech Giants’ cross-border medical and health care, and it is also its main source of revenue

Whether it is a traditional Internet medical platform such as Ping An Good Doctor, WeDoctor or a rookie in the industry such as Ali Health and JD.com Health, medicine is the main source of its revenue. According to Ali’s 2020 financial report, Ali Health’s revenue in fiscal 2020 was 9.60 billion yuan, of which, the revenue of the pharmaceutical self-operated business reached 8.13 billion yuan, accounting for 84.8%, and the pharmaceutical e-commerce platform business was 1.17 billion yuan, accounting for 12.2%. The two together accounted for 97%. The pharmaceutical e-commerce business provoked the "big beam" of Ali Health’s revenue.

Similarly, according to public information, JD.com Health’s total revenue in the first half of 2020 8.80 billion, and the revenue of pharmaceutical e-commerce was about 7.70 billion, accounting for about 87.6%.

As an established Internet medical enterprise platform, Ping An Good Doctor and WeDoctor are similar to Ali Health and JD.com Health in that their main sources of revenue are pharmaceutical e-commerce. However, compared with Internet Tech Giants, which has an inherent traffic advantage, its pharmaceutical retail does not have much advantage.

According to public information, Ping An Good Doctor’s annual revenue in 2020 was 6.866 billion yuan, and the revenue of the pharmaceutical e-commerce business "Health Mall" was 3.713 billion yuan, accounting for about 54.07%. At present, it is trying to generate revenue through health insurance.

2. Shifting from pharmaceutical e-commerce to health services, more cautious

From the current dynamic of Internet companies in the field of elderly care services, they have adopted a more cautious attitude when entering elderly care services, choosing to enter this track through investment and cooperation.

For the in-hospital scenario of health services, choose to cooperate with hospitals, for example: as of the end of March 2020, Alipay has signed more than 15,000 medical institutions, including more than 3,900 secondary and tertiary hospitals, and in 17 provinces across the country, nearly 400 tertiary hospitals are connected to medical insurance payment.

For home medical care outside the hospital, it is to choose mature enterprises in the elderly care industry to cooperate. For example, JD.com and Ali have successively cooperated with gold nurses to solve the rigid demand for nursing services in the home care group. Therefore, for home care, Internet companies will not directly enter this market, but choose to enter through cooperation.

3. From online to offline, strive to create a closed loop of health management online and offline

In recent years, in order to advance the layout of health services, Ali, Tencent, JD.com and other players have already transformed the layout of the offline health industry and seized the track. In the field of pharmaceutical retail, in order to deepen the layout in the field of big health, Ali and Zhang Zhongjing Pharmacy jointly reformed the first future pharmacy in the country. At the same time, it also injected about 454 million yuan into Sushu civilian pharmacy. After that, it officially signed a strategic investment and cooperation agreement with Chinese Health, which mainly formed a deep interest bundle with physical retail pharmacies through the form of capital.

Tencent has followed the same path, investing about $500 million in the "largest" pharmacy chain in China – the pharmacy of Hillhouse Capital Group, which has nearly 12,000 stores across four platforms and stores in North China, Southwest China, Guangdong and Henan.

Picture: JD.com Group Launches "Home Doctor Guardian Star" Smart Speaker

The offline service scene mainly promotes intelligent elderly care in a technical way, and opens the door of the elderly care industry through the key of artificial intelligence offline. For the elderly at home, JD.com Group has launched "Home Doctor Guardian Star" smart speakers, "Elder Smartphones", and smart hardware products such as wearable devices for intelligent health management.

Picture: Tmall Genie

Alibaba uses the smart speaker "Tmall Genie" as the central control hub to build a "smart networked nursing home" to control high definition wireless cameras, various sensors, smart switches, LED smart light bulbs and other equipment. Tmall Genie cooperates with nursing homes in Beijing and other places to launch smart networked elderly care projects, providing advanced AI elderly care solutions for more nursing homes.

At the same time, they will also choose to cooperate with offline hospitals, offline health care communities, nursing homes and other institutions, and use their own advantages to empower health care institutions with digital intelligence technology to achieve online and offline integration, full-scene medical health and health care services, forming a closed loop for users from online consultation to in-hospital diagnosis to post-consultation health management.

4. The battle for talent could become the next point of competition

At present, in addition to relying too much on "selling drugs" for Internet + medical health revenue, its biggest disadvantage with traditional medical institutions lies in the training of doctor teams, especially in the Internet hospital sector, which has been opened by major Internet companies. The training of doctors is very weak.

Picture: The majority of physical hospitals are actively joining the construction wave of Internet hospitals

We can clearly see that Internet companies are playing more of the role of platform providers in Internet hospitals, consultations and other service links. This implies a problem, that is, when many Internet companies are starting to build "Internet hospitals" and "conquer cities and territories", whoever has the talent resources will have the advantage. Therefore, how to deeply bundle hospitals so that they can establish long-term cooperation with platforms? This is also the problem that Internet companies face when they smoothly enter from medical retail to health services.

The worst situation is that if there is a vicious competition, it may bring the dilemma of "choosing one of the two" to traditional hospitals. It will also cause chaos in Internet + health services and affect the market order. Of course, some Internet companies have also seen this problem, such as: JD.com Health and Geriatrics Center will cultivate geriatric medical talents through the establishment of geriatric medical schools, and promote the integrated development of medical services and health care services. And these self-trained professionals will also be transformed into talent reserves and enhance their competitiveness in the field of health services.

Conclusion:

Internet Tech Giants have unique advantages in terms of human, material and financial resources. Their competition in the field of health services will promote the upgrading of elderly health services, and will also bring more changes and innovations to the slightly dull elderly care industry. In the battle for medical and health care, whether it is a "hegemon" like Ali and JD.com or an "expert" like WeDoctor, Good Doctor, and Lilac Garden who win the final victory, it will bring a profound change to the elderly care service industry.

　

On April 1, Leslie Cheung’s last concert, which was also considered a "classic", "Passion" Ultra HD Repair, premiered globally on TME live, QQ Music, WeChat Channels, Tencent Video and other platforms.

The ultra-clear repair version of the concert by Tencent Music Entertainment Group and Universal Music’s record label Polygram jointly launched, Tencent Cloud Multimedia Lab undertook the specific repair work of the concert video.

　

Tencent Cloud Multimedia Lab is affiliated to Tencent CSIG Business Group (Cloud and Smart Industry Business Group). It has been engaged in video processing since 2013. One of its main responsibilities is to provide fully automated digital repair technology to various internal product departments, featuring low cost and high efficiency. Batch processing of 2D-based massive videos in Tencent Cloud and other systems.

　

According to reports, Tencent Cloud Multimedia Lab is mostly engaged in the repair of movies, TV dramas and other scenes. The repair of concerts is the first time. The difficulty lies in the fact that portraits and scenes can change and switch rapidly in the concert lighting. However, Tencent Cloud Multimedia Lab has previously accumulated less data in this regard.

　

Li Songnan, director of Tencent Cloud Multimedia Lab, told Dongxi Entertainment that this also gave Tencent Cloud Multimedia Lab the opportunity to upgrade the system and algorithm of the repair technology by repairing this concert.

　

Li Songnan said that the goal of this restoration is to ensure that the repair is as old as the old, but also to preserve the artistic effect of the concert. Due to the many scenes of the concert screen and the complicated changes caused by frequent lighting and switching, Tencent Cloud Multimedia Lab has adopted the measure of "algorithmic classification processing for different scenes" to find the optimal solution in the continuous trial and error, and at the same time add manual intervention to optimize the algorithm parameters.

　

The restoration of Leslie Cheung’s concert has further enriched the restoration category of Tencent Cloud Multimedia Lab. In view of the strong demand for the restoration of old films, Tencent Cloud Multimedia Lab plans to further connect its own technology with various demand parties, and use technology to achieve the goal of helping the inheritance of classic culture.

　

First attempt at concert repair

Automated digital repair + manual intervention combined

　

Tencent Cloud Multimedia Lab expert researcher Xia Zhen told Dongxi Entertainment that the cooperation between Tencent Cloud Multimedia Lab and Polygram began in early March.

"At that time, Tencent Music Entertainment Group contacted Polygold Records, and the two sides had their own needs, and the cooperation was reached very quickly."

　

Xia Zhen introduced that since the establishment of Tencent Cloud Multimedia Lab in 2013, one of the main technical directions has been fully automatic digital repair, but previously it was mainly engaged in the repair of movies, TV series, etc., and it was the first time to engage in the repair of concerts.

　

"Concert scenes are not as stable as movies and TV dramas, which are more uniform in terms of color and artistic style, and are more suitable for automatic repair through algorithms. The picture, color and scene of concerts are constantly changing and switching. Previously, the algorithm model of Tencent Cloud Lab did not process much data on concert scenes, so it would be difficult to automate repair based on algorithms," Xia Zhen said frankly.

　

In this regard, Tencent Cloud Multimedia Lab is based on a set of automated processing engines.According to the different scenes of the concert screen, the algorithm classification processing is carried out to find the optimal solution in the continuous trial and error, and the manual intervention optimization is completed.

Xia Zhen gave an example. For example, for a large scene in a concert, Tencent Cloud Multimedia Lab used GAN superfractions to repair it. Before the repair, such large scenes were generally blurred, but after GAN superfractions, the clarity and texture were greatly optimized. For example, if there is a lot of noise in a concert, the technical team will also reduce the noise for this scene.

　

It is understood that pure algorithm repair usually takes only two days, but this time it is a concert, so more time is spent trying different algorithms to ensure that there is a balance between the results of the algorithm and the final effect.

This is also related to the overall goal set by Tencent Cloud Lab for this fix:That is to repair the old as the old, while ensuring the improvement of image quality, it can also retain the original artistic effect of the whole concert.

　

However, Xia Zhen also said that there is no standard in the industry to define the degree of repair, "I can only say that this is the goal or purpose, and then try to adjust the algorithm towards this goal, and then try to judge according to the degree visible to the naked eye."

　

"For example, the resolution of the master tape we got at that time was only 720 × 480, which was not high. But after the repair, the relevant image quality has indeed been greatly improved. We have achieved a resolution close to 4K, and the resolution has been increased by about 6 times. The smoothness of the whole picture has also been improved. We have also made some optimizations in the frame rate, including some details of Leslie Cheung’s face, as well as his eyes, eyes, and the long fake hair he wore throughout the concert. The hair is much better than before." Xia Zhen said.

　

　

Borrow the concert to repair

Realize the dual iteration of the original technical system + algorithm

　

Li Songnan said that by repairing Leslie Cheung’s concert, Tencent Cloud Multimedia Lab has also undergone a relatively large number of technical iterations, mainly including system-level iterations and algorithm-level iterations.

　

The system-level iteration is mainly on the iteration of the analysis module.According to the introduction, in terms of the repair process, it is generally divided into four steps. One is intelligent analysis, which mainly analyzes the quality of the video, including the type and degree of distortion; the other is repair, which is mainly used to repair various distortions in the video, such as the distortion that often occurs in old movies, such as noise, interlaced distortion, etc.; the third is enhancement, the goal is to make the image content look clearer and richer; the fourth is coding, that is, to restore the content of the video at as little bit rate as possible.

　

The iteration of the analysis module is the first step in the repair workflow. Li Songnan said that since the algorithm of Tencent Cloud Lab has basically not touched the type of concerts before, the video content of various industries varies greatly, especially the type and intensity of video distortion in different generations are very different. "This requires the adaptability of the iterative analysis module, so that under the principle of minimizing manual intervention, the analysis module can adaptively handle different types of videos."

　

Algorithmic iteration mainly refers to video super-resolution and face repair.

　

Li Songnan said that the original work of Tencent Cloud Multimedia Lab was mainly video noise reduction and background enhancement, based on traditional algorithms.

　

"After that, many of the models on Tencent Cloud were based on AI and deep learning, but they were originally based on convolutional neural networks, and now they are expanded to use generative networks because generative networks can generate a lot of details," Li Songnan said.

　

Another major iteration is face repair.According to reports, the previous face repair in the industry was mainly based on pictures. The face repair in the video of Tencent Cloud Multimedia Lab was considered an innovative attempt in the industry. At the same time, with this concert starting to be based on video repair, the lab also began to make some artificial algorithm parameter adjustments based on the algorithm.

　

Li Songnan introduced: "During this research and development process, I tried some technical methods, accumulated some good results, and became a good experience in the laboratory. Of course, there is still room for progress in the future."

　

The market demand for old film restoration is increasing day by day

Technology empowered culture

　

According to official information, the Tencent Cloud Multimedia Lab is a technology-oriented laboratory under the Tencent CSIG business group, and its work mainly consists of two parts. First, it will participate in the formulation of international and domestic multimedia-related standards; second, it will provide the daily accumulated technology to Tencent Cloud, Tencent PCG (Tencent Platform and Content Business Group) and WXG (Tencent WeChat Business Group), and Tencent Music Entertainment Group and other departments internally, and export the technology to customers externally.

　

Li Songnan introduced,At present, the common "old film repair" in the market generally has two categories: physical repair and digital repair. Physical repair refers to the repair of film, including removing impurities on it and repairing deformation; while digital repair is divided into automatic repair and manual repair.

　

"At present, Tencent Cloud Multimedia Lab mainly focuses on fully automated repair based on machine learning and deep learning. The goal is to use algorithmic automation to reduce the cost of subsequent manual repair and improve related efficiency through less human intervention," Li Songnan said.

　

This path choice comes from the needs faced by Tencent Cloud Multimedia Lab. "Since the user videos served by Tencent Cloud Multimedia Lab are very large, it is impossible to do fine offline processing for each video, so it is necessary to continuously improve the adaptive ability of the algorithm to achieve the purpose of saving time and increasing efficiency."

　

Li Songnan, for example, for a two-hour concert, traditional manual repair may take one or two months. But from the perspective of algorithm repair, the result can be run in two days.

　

It is understood that the market demand for the restoration of old films is increasing, and many film studios and TV stations have accumulated a large number of old videos. Some of them plan to be re-released or need to be adapted to the current 4K or 8K TV. In addition, some entertainers also need to restore earlier concerts.

　

"The restoration of old films is a relatively long-term thing, and it can be done all the time," Mr. Li said. "The reason is that the quality of the videos that the audience sees now is not bad, and the quality may not be good in three or five years. At the same time, the viewing equipment is also being upgraded. For example, VR monitors and immersive displays will be used more and more in the future, and the update of the display method will accelerate the diversification of the demand for old film restoration technology."

　

Li Songnan stressed that the current video processing is mainly based on 2D video repair and enhancement, and in terms of resolution and frame rate, try to improve the user’s immersion in 2D conditions."But in terms of the future direction, it may also develop in a holographic way.3DAlso, including3Freedom, and finally6Degrees of freedom, the lab has invested in this. "

　

However, Li Songnan also pointed out that some voices have raised the question of whether the current video repair can be used in more social fields, such as optimizing surveillance video and cracking down on crimes. "Although the current technology can achieve face repair and face clearing, it is still difficult to apply in the actual security field. It is impossible to judge whether it is that person from the video. After all, it is generated by an algorithm, and it is not suitable to use it as evidence.

　

Li Songnan said that at present, as a technical department of the laboratory, more business goals are to cooperate with more partners with the ability of the laboratory’s ultra-clear immersion repair engine, while helping the development of the audio & video industry, empowering the classic culture through technology.

　

　

EW-Entertainment

Recent topics · Related content　 　

"The goods have arrived today, and those at home can come and pick them up!" At 11:00 am on December 18, a group buying group in Yuzhou Xindu Community, Yuzhong District, Chongqing, became lively with the words of the group owner, "Is the beef coming too?" "There are still XX brand milk balls recently?" Many neighbors in the community have already prepared to go to group buying to get food after lunch.

In a community group buying, the head of the group is pushing panic buying information.

Recently, community group buying has attracted widespread attention. Residents in the community have become popular in many communities in Chongqing by buying daily necessities and vegetables and vegetables in the Mini Program.

However, community groups buying fire, but some people are happy and some people are worried.

Shop around

One community, two groups buying points, four groups buying Mini Programs

Located in Yuzhong District, Chongqing, Huayu Yuzhou Xindu Community is a community with more than 3,000 residents. Outside the west gate of the community, it is the largest group buying pickup point in the community. At noon on December 18, the group buying point was filled with all kinds of goods that people bought on the Mini Program. Among them, most of the vegetables and fruits were written on the packaging of each item with the screen name of the group buying person.

The group buying pick-up point, the goods are mostly fruits and vegetables and daily necessities.

"There are three groups buying things here, and they belong to the same leader." Zhao Shuang, who lives in the second building of the community, comes to get group buying things every day. "Now basically the daily vegetables and fruits will be seen in group buying, which is much cheaper than the supermarket."

There are a variety of goods in the group buying group, 50 cents can buy 350g of iodized edible salt, 3 yuan can buy 1kg of bergamot, and half a catty of pork belly only costs 9.9 yuan.

On the 18th, Zhao Shuang took away a catty of apples, a bag of bananas, a box of 20 eggs, and about two catties of emperor oranges, which added up to less than 20 yuan.

Zhao Shuang added two group buying WeChat groups in the community, which belong to two different group heads (who organize everyone to group buying together). The group heads will send the group buying information in each group buying to the group at any time for everyone to buy. In the multiple communities visited by the reporter, each group head will not push only one group buying Mini Program information. In Yuzhou Xindu Community, the two group heads have long promoted no less than four group buying Mini Program products.

Upstream news · Chongqing Morning News reporters visited more than one community, and most of the heads have more than two community group buying supply channels.

"I read all four Mini Programs every day, and then buy vegetables!" 65-year-old Chang Yanming lives in Jiahua Xincheng, Yuzhong District. After the rise of community group buying, he rarely buys vegetables in the vegetable market at the entrance of the community. "Group buying is much cheaper. In the vegetable market, a small handful of celery is at least 1.5 yuan, and group buying can buy nearly 0.5 kilograms for less than a dollar." Every day, Chang Yanming will compare the goods bought by the four community groups in the community before placing an order.

Some people are cheap and some people are convenient. Miss He, a 27-year-old female white-collar worker, is also a loyal buyer of community group buying. "After group buying, you don’t need to go to the supermarket and vegetable market. Just take the dishes you buy home at the gate of the community."

Monthly income over 10,000

The head of the group with two groups of 500 people closed the brick and mortar store for group buying

Lan Tian (pseudonym), the female head of Yuzhou Xindu Community, is a real-world friend of many residents in the community. As early as two years ago, when community group buying was not so popular, Lan Tian had already started to do community group buying. At that time, she only had one supplier.

"At first, I asked real-world friends from the property to help pull people into the group, and there were only a few group buying orders a day." Within a few months, everyone felt that group buying was very convenient, and the number of people in Lan Tian’s WeChat group quickly increased. Now, Lan Tian has opened a second group buying WeChat group. When there are many group buying people, she has to receive hundreds of orders a day.

Fruits and vegetables bought by groups of residents.

In the middle of this year, due to the impact of the pandemic, Lan Tiankai’s mother and baby store outside the community closed. She became the head of group buying full-time. The most important job every day was to pack the goods according to the group buying list after each group buying supplier delivered the goods, and wait for someone to take it. "You can have a small income of several thousand yuan a month, when you earn pocket money."

Compared to Lan Tian, Huang Qian, who is the head of Zhulin Community at Peking University, has more customers. She has two WeChat group buying groups, and the members of the two groups are rarely repeated. The second group is about to fill up with 500 people, "I am preparing to open a third group."

Huang Qian did not have her own storage point. She negotiated with the owner of a mahjong parlor in the community and borrowed the other party’s outdoor open space as a group buying pickup point. "I also put a freezer at his house and gave him 500 yuan a month." Huang Qian had three group buying suppliers, and each group buying supplier gave her a commission of more than 10% for each order, and some could reach 13%. "When the business is good, the group buying commission income can be tens of thousands." Like Lan Tian, Huang Qian also opened a brick and mortar store before, "The store closed in July this year, and I dedicated myself to group buying. This has no cost and no risk. "

Mainly group buying

"Selling vegetables is for group buying, otherwise the door will be closed."

Huang Qian introduced that since last year, she has started to do group buying. And her own brick and mortar store business is difficult to do, which became obvious after the effective prevention and control of the epidemic at the end of March this year and the store reopened. "During the epidemic, community group buying is more and more. By May this year, our store’s business was 30% less than the same period last year."

Huang Qian compared the price of group buying herself. For the same type of milk, her store needs to sell it for about 50 yuan a piece to not lose money, but in the major group buying Mini Program, the same brand of milk can be as low as about 43 yuan a piece. "Brick and mortar stores don’t have any price advantage."

In Yuzhou Xindu Community, the brick and mortar stores selling vegetables and fruits have also closed three in one year, and one of the stores specializing in fresh vegetables has only been open for two months.

"Group buying has basically become the standard for neighbors to buy vegetables. The price of group buying is too low, and we can’t win." Ms. Chen is an employee of a closed fruit store in Yuzhou Xindu Community. Ms. Chen introduced that the group buying is about 4 yuan a catty of bananas, and the brick and mortar store must sell at least 6 yuan to not lose money.

Many brick and mortar store owners are "part-time" heads.

Xiao Shi, the owner of another vegetable store in the community, was recently lobbying his regular customers to join his group buying group. Although there was already a group buying point in the community, Xiao Shi still became the head of the group. "I set myself up as a group buying point.

However, some residents have expressed their concerns about community group buying. Guan Lin, a 50-year-old resident of Huayu Linquan Yashe Community in Shapingba District, will only buy fresh fruits on the group buying platform, while fish, pork, mutton and other big-ticket goods will still go to the supermarket to buy, because they are worried that the meat on the group buying platform is not fresh, and fresh vegetables will be purchased at the vegetable stall downstairs.

Wu Qian, 23, said, "Although many things in community group buying are very cheap, some of them are not of good quality. For example, sanitary napkins and facial cleansers will buy brand products, not group buying."

Upstream News · Chongqing Morning Post reporter, Shi Heng, intern, Tao Lin

[Disclaimer] The upstream news client side is not marked with "Source: Upstream News-Chongqing Morning News" or "Upstream News LOGO, watermark text, pictures, audio and video and other manuscripts are all reprinted manuscripts. If the reprinted manuscript involves copyright and other issues, please contact the upstream news.

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

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　　With the country’s strict investigation of drunk driving accidents in recent years, the chauffeur industry has become hot, especially the emerging Internet chauffeur platform is more popular among users, but there are also many users who are not completely at ease with the ability of the chauffeur. The reporter recently spent two months deep into the country’s largest Internet chauffeur platform, starting from an ordinary chauffeur, and went through multiple tests such as recruitment exams, driver training, and actual chauffeur processes. It is not easy to find that it is not easy to be a chauffeur.

　　The driving test is more difficult than the driver’s license test

　　At present, Internet driving is popular as a freelance profession. If you have nothing to do, you can come out to earn some money to supplement your family. If you have something to do, you can leave work at any time. The reporter searched for the keyword "driving" on Baidu and found that e-driving is the earliest Internet driving platform established, and it is also more formal and reliable. Therefore, he decided to "undercover" the platform to experience the driving process. The reporter himself has 8 years of driving experience and meets the requirements of at least 5 years of driving experience required by the platform, so he registered through the e-driving official website on March 23, and then took a preliminary test online. To be honest, this test is a bit "too complicated". It mainly assesses driving skills and some application scenario logic questions. A total of hundreds of test questions need to be answered, which is more difficult than the car test back then.

　　Then, after three days of waiting, the reporter finally waited for the interview notice, and went to the e-driver Beijing branch full of excitement. He saw that many of the driver masters who came to interview were waiting for the interview number. During the interview, the branch manager was like a confidant brother, telling me about the problems that may be encountered in the driver, so I should be mentally prepared. The general meaning is: "We are in the service industry, because our industry is relatively special, the customers we face are sometimes irrational, and we must do our own service well." After that, we also talked a lot about business-level knowledge, as well as the software application of the smartphone APP client.

　　Since the reporter himself was rather talkative in the interview and performed fairly steadily, the branch manager agreed to let me enter the next stage of the road test, which was located near the company. The road test was mainly taken by an examiner from a professional driving school. The test simulated the scene of a driving school. There was a feeling of taking a driver’s license test, and there was also a road test. The examiner held a scorer in his hand and scored at any time. I secretly consulted, and he said that only if he achieved excellent results in both the manual transmission and the automatic transmission assessment could he have the opportunity to become a cooperative driving master of the e-driving platform. Fortunately, in the end, he passed the relevant test and became a "certified" driving master.

　　In general, e-chauffeur has strict requirements for recruiting chauffeur masters, giving people the feeling of "devil-like" assessment. Correspondingly, its chauffeur service requirements are to provide "angel-like" services. Drivers have many years of driving experience alone, and they also need to meet many services in the customer’s chauffeur process. According to the examiner, all chauffeur masters in the platform regularly participate in the company’s internal "chauffeur star" training to improve work skills and Client Server awareness.

　　The first driving experience

　　On the first day of the reporter’s post, he experienced his first driving job in Beijing. That day, he happened to encounter a couple in Sanlitun who drank too much, and the two were arguing. After getting on the bus, I asked them where they were going. The male customer said: "Go to the second ring road first," and then drive around the second ring road. During the driving process, the male customer repeatedly said that I was driving slowly, hurry up, hurry up! The female customer said that you are driving too fast, can you drive slower? The reporter suddenly realized that the driving is so difficult, but I remember that the branch manager said to me during the interview. During the driving process, "I only look at the road ahead and don’t smell the things outside the window." I still smiled and asked, "Where are you going? We can’t keep walking around the Second Ring Road. "In the end, the customer still told me the location, and after the driving was completed, the female customer got off the car and apologized to me repeatedly. The work covered a total of 14.6 kilometers and collected 59 yuan for the driving fee, which can be regarded as a small income.

　　Service-heavy details will be recognized

　　On April 24, the reporter discussed his experience with a "colleague" at the entrance of a restaurant in the evening. Master Liu, a 48-year-old driver with 21 years of driving experience, told the reporter: "I have been driving for more than 2 years. It turned out to be a taxi driver. Now I feel that it is not easy to be a driver. I remember once a customer drank too much and vomited on the door. I bought him a bottle of mineral water. After the customer drank half of it, I got out of the car and wiped the car with the other half of the water for him. Not only did he get a tip that day, but he also got a good review the next day." After listening to him, the reporter immediately felt the importance of details in the service process.

　　It is very likely that you are driving an "insider"

　　According to Master Liu, in order to improve the chauffeur service, the e-chauffeur company has also established a "mysterious customer" department, which is mainly responsible for monitoring the service quality of the chauffeur from time to time, such as wearing work clothes and work cards, whether there are polite words after getting on the bus, checking the appearance of the vehicle, informing the current starting price and displaying the odometer throughout the process, whether it can be in place within 10 minutes, and how to deal with the customer’s discomfort. For example, if the customer says that he is uncomfortable, dizzy, headache, etc., will the chauffeur ignore it? In other words, the customer who appears in front of the chauffeur is likely to be an "insider", who is here to "secretly visit" your service quality.

　　In order to standardize the driving habits of chauffeur drivers, e-chauffeur also refers to the national road traffic safety violations cumulative points system and sets up chauffeur points. The scoring period is 12 months, and each chauffeur driver has 12 points. The customer complaint linkage mechanism, according to the specific customer complaint content, deducts the chauffeur’s chauffeur points. For each chauffeur point deducted, the driver will face being blocked. Once the chauffeur points are deducted, the chauffeur platform will lift the cooperation with the driver. This also sets a yellow line and a red line for the driver master, so that everyone can abide by the rules and protect the driving safety of customers from the system.

　　The threshold for regular driving companies is not low

　　It is understood that in people’s traditional concept of traditional chauffeur is that a few drivers who can drive can establish a chauffeur company, and even personal behavior, printing a business card in a familiar hotel, claiming to be a chauffeur company, without going through rigorous exams, nor corresponding insurance protection. The survey found that the fees of this kind of chauffeur company generally start at 200 yuan, and the waiters have a cut, generally ranging from 50 to 80 yuan.

　　With the popularity of smartphones in recent years, it has also given birth to an Internet-based driving platform such as e-driving, which has made this industry that previously seemed to have low barriers to entry more and more stringent. Through the reporter’s personal experience in the driving platform for two months, the current driving platform has greatly subverted the traditional driving industry from the way of managing drivers to the awareness of serving customers, so that the driving industry has a new development model. Now, through the driving service generated by e-driving, any problems will be dealt with by the corresponding person. For example, if there is a traffic accident, there will be a Client Server department to help the driving master communicate with the customer to deal with the solution. The company has purchased driving insurance for each master, and the maximum compensation can be 2 million yuan per transaction.

　　At the same time, the reporter started work as a part-time driver around 7 o’clock every day during the past two months, and went home around 11 o’clock. The average monthly income can reach 6,000 yuan. It can be said that an ordinary master can earn a small amount of income in the driver platform to subsidize the family.

　　Nowadays, it has become easier for users to find chauffeurs through the Internet, with more transparent prices and safer services. The future of the Internet chauffeur industry is promising.

[TechWeb] On February 10th, BYD Qin PLUS DM-i 2023 Champion Edition was officially launched today, and five models were launched. The pure battery life includes 55KM and 120KM versions, and the official guide price is 99,800-145,800 yuan. It is worth mentioning that this is also the first time that the price of DM-i models has dropped to less than 100,000.

As a "subversive of fuel cars", Qin PLUS DM-i 2023 Champion Edition officially opens a new era of "the same price of oil and electricity" with five major subversion and four major rejuvenation, and will subvert fuel to the end!

In terms of appearance, the new car continues the design of the previous model, adding a jet blue appearance and a warm sun brown interior color matching, which makes the texture full. In the interior, the electric adjustment of the passenger seat and the heating function of the front seat are added, and the 8-speaker hi-fi system is also upgraded for the high-profile models.

In terms of intelligence, the 2023 Champion Edition upgraded the 8.8-inch floating instrument with rich functions and better display effect. Equipped with the brand-new DiLink 4.0(4G) intelligent network connection system, the UI interface is more beautiful and the voice recognition is faster.

In terms of power, the new car is equipped with DM-i super hybrid technology, with Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special blade battery as the core, to create an electric hybrid technology, which brings five subversive driving experiences of "fast, provincial, quiet, smooth and green", with an acceleration of 7.3s per 100 kilometers, a fuel consumption of 3.8L per 100 kilometers and a comprehensive battery life of 1,244.