The weather is new to the future! Various places have launched colorful New Year’s Eve activities to welcome New Year’s Day.

CCTV News: On the first day of the New Year holiday, colorful lanterns and folk performances in many places will fill the atmosphere of welcoming the New Year. Citizens and tourists enjoy lanterns and special food in the garden and enjoy a relaxing holiday.

Nanchang, Jiangxi: New Year’s atmosphere of picking new year’s goods and hanging lanterns

Near the New Year, the festive atmosphere in Nanchang, Jiangxi Province is strong, and the red lanterns decorate the neighborhood. In the new year’s goods market next to Wanshou Palace, calendars, window grilles, Chinese knots and other new year’s goods have been put on the shelves, filled with festive atmosphere everywhere, attracting many citizens to come and buy.

Citizen Yuan Wei: The new year has a new atmosphere, just having time to buy new year’s goods with my sisters, such as desk calendars and window grilles, to dress up the family and add a festive atmosphere to the family.

Shaoxing, Zhejiang: The temple fair is lively and has rich folk activities.

Buy new year’s goods and visit temple fairs. At the site of the first Shanyin traditional temple fair in Shaoxing, Zhejiang Province, the people in Fuheng Street, with a total length of more than 300 meters, were surging, and various booths were dizzying. There are more than 50 kinds of Shaoxing specialty foods, non-legacy products, etc., as well as a variety of Shaoxing local folk cultural activities.

Tourist Wu Lulu: It’s my first time to travel to Shaoxing, and I experienced the taste of old Shaoxing, which was very interesting.

Nanchong, Sichuan: Bright lights along Jialing River welcome the New Year.

On the banks of Jialing River in Nanchong, Sichuan, the Shangzhongba Bridge and landmark buildings are lit by bright lights, creating a strong festive atmosphere to welcome the arrival of 2024.

Hohhot, Inner Mongolia: The urban landscape is full of brilliance.

Various lanterns are also hung in the streets and alleys of Hohhot, Inner Mongolia. The city under the night is colorful, and the main streets, squares and traffic nodes in the city have set up different lighting landscapes.

Wang Zhandong, squadron leader of the Mobile Squadron of Huimin District Urban Management Bureau, Hohhot City, Inner Mongolia: In Tongdao Street, we mainly use red and yellow lotus leaf lights and flexible light strips, which mainly reflects the theme of "lights for thousands of families".

Xiangyang, Hubei Province: Walking through the ancient streets and feeling the characteristic folk culture.

Visit ancient streets and enjoy folk customs. On the morning of the 30th, Guanjiaxiang Cultural Leisure Street in Xiangyang, Hubei officially opened. The Millennium Old Street is located in the ancient city wall of Xiangyang, and it reappears the fireworks of the city after repair. The block covers different types of formats, such as the display of intangible cultural heritage with local characteristics, cultural and creative shopping, the exhibition of special agricultural products, homestay hotels, etc. The lingering charm of ancient style is integrated with modern commerce, allowing citizens and tourists to truly enter history and feel folk customs.

Citizen Huang Jun: In 2024, with the carp lamp behind us, I wish our life prosperous, carp yue longmen.

Editor: Jassamyn Liu Editor: Liu Liang

Reporting/feedback

Xia Yan: Simple and Pure Personality and Style of Writing

Since the 1930s, when people evaluate and discuss Xia Yan’s literary and artistic creation and its individual characteristics, they tend to be associated with key words such as realism, refinement, dilution and significance. Just as in July 1943, Ye Shengtao wrote a poem for Xia Yan’s play "Fascist Bacteria", which was well received by all walks of life in Chengdu: "Xia Yan’s style is simple and clear, and Chinese drama art is well-known. I am glad to hear that today’s two difficulties are combined, and I will see the glory moving to Jincheng. " It has to be said that simplicity and elegance are not only the artistic style of Xia Yan’s masterpiece Fascist Bacteria, but also the consistent and beautiful experience brought to readers and audiences by a large number of well-known chapters left by Xia Yan’s various creative practices for more than 60 years.
Xia Yan
Beyond written expression, stage performance, screen projection and other media forms.
The historical situation of the modern world and modern China, especially the development trend of "left-wing" culture and revolutionary literature and art since the May 4th New Culture Movement, together with the integration of China and foreign countries, the intellectual literacy and the literary talent with pure nature and flourishing heart, not only prompted Lu Xun, Guo Moruo and other outstanding ideological enlighteners to give up their own "scientific" ambitions and embark on the road of soul salvation, but also "abandoned their jobs and joined the literature" for young Xia Yan and became China.
According to incomplete statistics, in the whole 20th century, during his revolutionary career and writing practice of more than 60 years, Xia Yan occasionally dabbled in or intensively worked on investigation reports, translated works, current affairs reviews, movie scripts (original or adapted), drama scripts (original or adapted), reportage, short stories, poems, radio plays, news interviews, close-up editorials, newspaper supplements, essays and essays. He has also published or published far-reaching works in the fields of film, drama and literature theory and criticism, wandering freely between creation and theory and criticism, and galloping between originality and translation and adaptation. His carrier spans many different media forms such as written expression, stage performance, broadcast transmission and screen projection. Although in the history of modern culture, many intellectuals have intentionally or unintentionally devoted themselves to this rich and diverse cross-media writing, it is rare to see such extensive, in-depth writing practice as Xia Yan’s, which has made great achievements.
It is particularly noteworthy that Xia Yan’s cross-media writing always meets the needs of the times and reality, and has been developed and gradually completed in his social activities and revolutionary practice. In this process, Xia Yan always turned to many teachers, worked diligently and quietly, and integrated his unique social experience, personality characteristics and spiritual temperament into different genres, themes and media, forming a simple and elegant personality and style of writing. During the "Left-wing League" period, Xia Yan was deeply influenced by Qu Qiubai, and changed and rewritten the seemingly ordinary news report in the newspaper to make it a literary work with ideological significance, artistic appeal and stronger "accusation", so as to freely switch between news style and literary style. Tian Han also made it clear in the preface to "A Story of Sorrow for the City" that Xia Yan’s accomplishment as a journalist is also very helpful to the playwright. In his view, without the sensitivity of the times and familiarity with and insight into social events, Xia Yan might not have written such excellent modern dramas as One Year, Heart Prevention, and A Story of Sorrow for the City. At the same time, Xia Yan’s theory of time or plays made people feel "consistent and sincere thoughts of worrying about the time".
Because of this, Xia Yan will constantly change his professional identity and try to write across the media according to the situation and needs, at least in the fields of reportage (Bonded Worker), drama script (Under the Roof of Shanghai), film script (Spring Silkworm, Blessing, Lin Jiapu) and film theory criticism (Several Problems in Writing Film Script).
Xia Yan (middle) is with Ba Jin (left) and Bing Xin. Information picture
Explore the different characteristics of reportage, stage performance and screen projection
Xia Yan’s great achievements in the field of cross-media writing not only depend on his extraordinary diligence and talent, but also benefit from his mastery of unique media characteristics.
In fact, although the writing of reportage, drama script, film script and even film theory criticism is ostensibly a literal grasp or literary expression, he knows better than anyone that the real audience of these different genres of writing is not "readers" in the general sense, but readers, listeners and audiences who want to gain different insights and inspirations through various media.
Due to specific historical reasons and his important position in modern literature and drama film movement, when Xia Yan entered reportage, drama script and film script creation, he basically had a relatively direct dialogue with the corresponding social groups, stages and cinemas. Therefore, the literariness of writing is always intertwined with the publicity of social concern, the drama of stage performance and the cinematic nature of screen projection. Because of this, this unique cross-media writing must be based on accurately grasping the media characteristics of reportage, stage performance and screen projection, that is, "writing for society", "writing for stage" and "writing for screen".
As far as writing for the screen is concerned. Film is an imported art form. When the "Party’s Film Group" led by Xia Yan was ordered to work as a screenwriter and write film reviews in Shanghai Star Film Company, he should have no personal experience of film as a media characteristic different from literature. However, the great achievements of China’s "Left-wing" film movement can’t be separated from Xia Yan and others’ recognition of the media characteristics of film as a new audio-visual carrier, and their extraordinary efforts in watching one film after another, learning over and over again, and analyzing one frame at a time. Only by truly understanding the characteristics of the narrative, picture, editing, rhythm and genre of movies that are different from those of literature and drama, can Xia Yan win the trust of film directors and production companies more smoothly, and lead the times with a number of excellent plays such as Wild Flow and Spring Silkworm, and create classics in film history. Until 1958, Xia Yan still regarded film plays as a special "business" and a special "learning" with its own special laws and similarities and differences with drama and literature.
It is precisely because we always attach importance to the special laws and media characteristics of film plays that Xia Yan’s "Blessing" and "Lin Jiapu" adapted from Lu Xun’s and Mao Dun’s novels will conquer audiences at home and abroad with their cinematic viewing experience and screen charm, and become simple, elegant and meaningful model works in film history.
The picture of the film "Lin Jiapu" written by Xia Yan.
Expect creators and actors to "have more real life in the play and less drama in the real life"
From beginning to end, Xia Yan kept his dual mission of revolution and literature and art in his heart and shouldered it. What is even more commendable is that Xia Yan did not easily devalue the aesthetic function of literary and artistic creation because of his revolutionary cause, or put aside his spiritual appeal of directly attacking the human soul. On the contrary, a revolutionary’s affinity and intellectual’s bookish spirit always lingered between Xia Yan’s lines, showing a clear track of increasingly profound realism and charming charm in his simple and elegant style of writing.
Xia Yan’s pursuit of realism is not only related to his "engineering" experience in his youth, but also related to his social mission as a professional revolutionary. Similarly, the pursuit of realism is not only a broad road for the May 4th Movement to forge ahead for modern literature, but also inseparable from Xia Yan’s personal temperament of being good at facing reality, always caring for the people and loving the world.
In an article, Wu Zuguang once pointed out that reading Xia Yan’s works, whether scripts, essays or political sketches, will make people think of Chekhov’s "conciseness" and "significance"; Even in appearance, Xia Yan and Chekhov, holding a cane and holding a pipe, look like "quietly observing the world", which is the realistic feature of Xia Yan’s creation. In the screenplay Spring Silkworm, the silkworm breeding nest and rural life are almost recorded, and the colorful metropolis features and all kinds of people in the screenplay Spring Silkworm, the drama screenplay A Corner of the City and Under the Roof of Shanghai, as well as the "realistic description of the characters as much as possible" in the large historical drama Sai Jinhua, have all made important contributions to the development of China’s realistic movies and dramas. The drama One Year is also called "calm and promising realism" by literary historians.
Of course, in the "quiet observation" of the world, Xia Yan showed his calmness in facing the reality and his kindness in caring for the common people. However, he also emphasized more enthusiasm and abundance in going deep into life and discussing the "inner revelation" and "spiritual world" of the characters, and asked the creators and actors to "have more real life in the play and less drama in the real life". From the inside out, we should respect the inevitability and rationality of facts, environment and characters’ words and deeds, and master the accurate proper limit based on reality and the original appearance of human nature, without making useless cries or malicious concealment. This creative practice and literary concept saturated with Marxist humanitarianism can not only appreciate its elegance in Blessing and Lin Jiapu, but also give endless influence and inspiration to later generations.
Indeed, Xia Yan’s simple and elegant writing style, his successful cross-media writing, his unique grasp of media characteristics and his profound pursuit of realism complement each other, making outstanding contributions to China’s culture and art in the 20th century, and leaving a valuable cultural and artistic heritage for future generations. (Li Daoxin, Vice President of Peking University Art Institute, "Changjiang Scholar" distinguished professor)
Reporting/feedback

Cross-Strait Neighborhood Fuzhou Community Celebrates Life, Fujian-Taiwan Integration, Revival and Revitalization

  Zhongxin. com, Fuzhou, December 19 (Ye Qiuyun) "Lifelong education is related to the old and the young. It is more meaningful for compatriots on both sides of the strait who live in Jianhua community to promote the construction of a cross-strait integrated lifelong education model demonstration community." On the 19th, Chen Xiurong, honorary president of Fuzhou Taiwanese Investment Enterprise Association and chairman of Fuzhou Xianshi Enterprise Co., Ltd., said in Fuzhou.

The picture shows young people in Taiwan Province performing guzheng in Jianhua Community. Ye Qiuyun

  On the same day, a cross-strait community celebration was held in Jianhua Community, Gulou District, Fuzhou City, Fujian Province. On the stage, performers from both sides of the strait gave wonderful performances; Under the stage, the old "birthday stars" applauded constantly.

  In recent years, with the deepening of social aging in China, the demand for aging education and lifelong education has increased rapidly. In September, 2017, Fujian Provincial Department of Education established Fujian Lifelong Education Service Center based on Fujian Open University, and carried out lifelong education research, management and service for the whole province of Fujian.

  "We found that the elderly have a strong willingness to accept new things, and their enthusiasm for learning is also very high." Chen Cheng, the teaching affairs department of Fujian Lifelong Education Service Center, said that from February to November, 2023, the project of "Helping the Elderly into Communities with Wisdom" had entered 31 communities in Fuzhou, delivered 108 classes and served more than 3,000 elderly students offline.

  Cross-strait lifelong education exchanges and cooperation began with adult education, and now it has extended to continuing education, lifelong education, learning city, community education, education for the elderly (old age, old age) and so on. At present, the sub-district office of the Ministry of Water Affairs, Jianhua Community and Fujian Lifelong Education Center are jointly building a cross-strait integrated lifelong education model.

  "In the future, we will send seven teachers from Taiwan Province to teach in Jianhua Community, including handicrafts, psychological counseling, family education, guzheng and pipa." Tan Jiaming, director of the Cross-Strait Youth Research Center of the Committee for the Care of the Next Generation in Pingtan Comprehensive Experimental Zone, one of the organizers of the event, said.

  At present, the cross-strait integration lifelong education center is under construction. As the head of the Preparatory Committee of the Cross-Strait Integration Lifelong Education Center, Yu Jianfeng said that under the guidance of Fujian Lifelong Education Service Center, in the first three months, they had carried out normalized cross-strait integration style training and exchange in Jianhua Community, and students from both sides of the strait studied calligraphy, Ba Duan Jin, yoga and other courses together. "Today’s activity is just one of the links. It has organized cross-strait community residents to celebrate their birthdays together, bringing closer ties between the neighbors on both sides of the strait."

  Chen Xiurong also believes that sending young people from Taiwan Province to the community can make cross-strait integration more active, closer to people’s daily life, and more acceptable to compatriots on both sides of the strait for cross-strait exchanges and integration. (End)

I have traveled to so many places, and these 11 places make me feel worthy of the name and glad you came.

I have traveled to so many places, some places will only be visited once, and some places will be unforgettable.

I put all the things I have been to in recent yearsGlad you came’s travel destinations that feel most worthy of the name are listed and summarized into the following list.

Let’s see if it’s the same as what you think ~

Interested friends can also collect them as a reference for future travel destinations.


  • Travel destinations/attractions: Forbidden City, Great Wall, various museums.

Beijing is no stranger to all domestic travelers, but it is a place where even after many visits, I feel that I have not stayed enough.

Although you may have been to the Great Wall and the Forbidden City countless times, you can’t help but stop and enjoy it quietly because there is too much history here.

I counted the beautiful scenery of Beijing that I still want to collect (for example, the four seasons of the Forbidden City), and I will go there four times by visual inspection.

Dialogue between the Son of Heaven and God-Hall of Praying for the New Year

The Modern Pulse of the Ancient Capital —— China Zunhe CCTV Building

China’s International Business Card-The Great Wall

Attached here is a travel guide to Beijing made by Xiaocao, both in video and text versions. Please help yourself:

Travel guide | How many of the eight scenic spots you must visit in Beijing for the first time?

Recommended by travelers! The most classic Beijing tourist route, covering all the must-see attractions.


  • Travel destinations/attractions: Potala Palace, Everest Base Camp, Gangrenboqi, Linzhi, Yangzhuo Yongcuo, etc.

Tibet is praised by many people as the destination of the soul, and grass also feels this way when traveling to Tibet.

Facing the mountains and rivers on the Qinghai-Tibet Plateau, we will strongly feel the smallness of human beings; Seeing the piety and simplicity of the Tibetans who worship the Buddha, we can appreciate the boundless spiritual world. There is a feeling that the mind has been soaked and washed.

Potala Palace, a Temple under Heaven

The height of the earth-Everest

The Reflection of Mount Sumi in the Present World —— Gangren Boqi

Tibet is also one of Xiaocao’s favorite travel destinations. Here is a travel plan for Lhasa:

Diary of Lhasa Travel | First Sight of Potala Palace in Lhasa | Jokhang Temple | Travel Guide of Barkhor Street

Lhasa Travel Diary | Take a look at these delicious travel food strategies in Lhasa.


  • Travel destinations/attractions: Urumqi, Turpan, Tianshan, Bayinbuluke, Kashgar, Kanas, etc.

I want to go to the northwest and enjoy different scenery. In the northwest, the most important place to go is Xinjiang.

Unforgettable Xinjiang prairie and its warm and lovely herdsmen; The soul-stirring Tianshan Snow Peak and the steep mountain shape; Curious ethnic customs and beautiful fairyland.

Xinjiang, how can it not appear in your travel plan?

Oil Painting in Gobi —— Bayinbuluke

Four Seasons at a Glance-Tianshan Mountain in Xinjiang

The Arabic Color of the Western Regions —— Mosque


  • Travel destinations/attractions: Qinghai Lake, Chaka Salt Lake and Emerald Lake.

Qinghai has a similar landform to Tibet, which is better integrated with the Central Plains in culture and life. It is very suitable as a destination for the first time to appreciate the plateau customs.

There are no very famous historical sites in Qinghai, but only beautiful scenery carved by nature, among which Shenhu Lake is especially famous, such as Qinghai Lake, Chaka Salt Lake and Emerald Lake.

The Sea on the Plateau-Qinghai Lake

The Mirror of Heaven-Chaka Salt Lake

The Bronze Mirror Made by Salt Pond —— Dachaidan Emerald Lake


  • Travel destinations/attractions: Chunxi Road & Taikooli, Dujiangyan and Panda Base.

Chengdu is the only metropolis with a population of ten million in China where you can see the snow-capped mountains with naked eyes, and it is also the starting point for many travelers to travel westward to Tibet and go on road trip.

Chengdu not only has rich city life and beautiful surrounding scenery, but also is a gourmet capital.

In terms of cost performance, Chengdu can be regarded as a unique position.

Cities and snow-capped mountains

Chengdu’s Business Card-Giant Panda

Activate every Taste Bud-Chengdu Chuanchuanxiang


  • Travel destinations/attractions: Bund, Disney.

Although Shanghai, a ten-mile foreign exchange and a colorful magic capital, is a rising star in China’s thousand-year history, it is a good travel destination.

Shanghai, like Beijing, has an amazing number of flights. No matter where you start from, there are plenty of round-trip trips and air tickets, and you can often buy surprisingly cheap special air tickets.

In Shanghai, you have to go to the Bund. Wandering between Puxi Wanguo Building Complex and Pudong Lujiazui three-piece suite, it seems that you can see the vicissitudes of a hundred years.

As the only Disneyland in the Mainland, this is another reason to attract Shanghai. Disneyland is really suitable for young people to travel, and the childlike experience here will make everyone who is still childlike linger.


  • Travel destinations/attractions: Hongyadong, Yangtze River Cableway, Dazu Stone Carving, Wulong.

Chongqing, as the hub of southwest China, has always been a major traffic artery, leaving many interesting historical stories, such as the entrust an orphan to Baidicheng.

Chongqing and Chengdu are very similar, with not only good scenery, good people, but also a list of delicious food.

The Dream of Encountering Spirited Away —— Hongyadong

Dazu Stone Carving, an artistic treasure house from the prosperous Tang Dynasty

Because of work reasons, Xiaocao often goes to Chongqing. Here I wrote a travel guide for Chongqing:

Travel guide | How to play in Chongqing? 3-5 days free travel in Chongqing with itinerary and food recommendation.


  • Travel destinations/attractions: Terracotta Warriors, Datang City that Never Sleeps, Shaanxi Provincial History Museum, Wild Goose Pagoda, Huashan Mountain, etc.

Xi ‘an has a history of more than 3,100 years, which is an inexhaustible treasure for travelers.

Visiting the Terracotta Warriors and Horses, traveling around the ancient city walls, enjoying the Wild Goose Pagoda, honoring the film without words, and cherishing the Huaqing Palace are all must-see items in Xi ‘an, but once again, they are not enough for you to experience repeatedly.

The eighth wonder of the world-Terracotta Warriors and Horses

A Thousand-year-old Zen Spirit-Big Wild Goose Pagoda

The Witness of Shame and Fading Flowers —— Huaqing Palace


  • Travel destinations/attractions: Mogao Grottoes, Crescent Spring in Mingsha Mountain, Yumenguan and ghost city.

I want to go to Dunhuang once in my life, which is completely different from the Central Plains.

There are countless scenic spots worth seeing, such as Mogao Grottoes, Crescent Moon Spring in Mingsha Mountain, Yadan in Dunhuang, Yumenguan, ancient city walls and so on.

Pearl bred in desert-Crescent Spring in Mingsha Mountain

Museum of Grottoes and Murals-Mogao Grottoes

Yadan in Dunhuang-ghost city


  • Travel destinations/attractions: Qinhuai River, Nanjing Museum, Qixia Mountain.

Nanjing is a city with both imperial demeanor and graceful manners in the south of the Yangtze River, and its beautiful scenery has made countless people linger for ever.

Whether it’s the blossoming of flowers in ming tomb, the change of times in the presidential palace, or the sparkling waves of Qinhuai River, it can make people daydream leisurely.

The cradle of Jinling’s ancient culture-Qinhuai River

Nanjing Museum, One of the Three Major Museums in China

The first Xiushan in Jinling-Qixia Mountain

Here’s a guide to Nanjing for friends who are going to Nanjing for the first time.

Nanjing travel guide in autumn is very detailed. Many autumn places are recommended.


  • Travel destinations/attractions: Leshan Giant Buddha, Emei Mountain.

Leshan is worthy of its name, not only because of its scenery, but also because of its food. The so-called "eat in Sichuan, eat in Leshan", Leshan’s food is even admired by Chengdu people.

In addition to the Giant Buddha and Emei Mountain, Leshan is also home to the well-known dervish chicken and spicy chicken, all of which originated from here.

Leshan Giant Buddha, one of the highest statues in the world

Jinding on the Cloud-Emei Mountain


Do these 11 travel destinations make you feel worthy of the name?

If there are other cities or regions that you have been to and particularly like, please leave a message in the comment area ~

Thank you for seeing this. Remember to like it before you leave!

I am @ Grass Roaming, who loves to travel. I focus on sharing travel experiences and travel strategies, and will continue to produce high-quality content about travel.

If you want to know what interesting travel destinations there are, or want to know the travel strategy of a city, you can pay attention to me!

# Headline Creation Challenge #

Feminism, do you have to "force" women to become queens?

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course,There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

automobile

An automobile is a four-wheeled motor vehicle, usually driven by an internal combustion engine. It is an important part of transportation in modern society and is widely used in personal travel, cargo transportation and public transportation.

Cars have many advantages, including convenience, high speed, high flexibility, and being able to drive on different terrains and roads. It can take people to their destination and save time and energy. With the continuous development of automobile technology, the performance and safety of automobiles are constantly improved, such as adding airbags, anti-lock braking systems and other facilities, making driving safer and more comfortable.

However, cars also have some problems and challenges. Automobile emissions will cause environmental pollution, especially air pollution and greenhouse gas emissions. In addition, automobile traffic may lead to traffic jams and accidents, which will have a negative impact on public space and personal health. Therefore, some countries and regions advocate reducing dependence on cars and encouraging green modes of travel, such as walking, cycling and public transportation.

In the future, the automobile industry is also constantly developing and innovating. Autopilot technology has been applied to automobiles, and electric vehicles are gradually becoming popular to reduce dependence on fossil fuels and reduce the impact on the environment. In addition, the sharing economy model is gradually applied to the automobile field to improve the efficiency of resource utilization. With the progress of technology and the change of society, cars may have more changes and developments in the future.

What is culture? How to explain culture?

What is culture?

If culture talks about appearances, it is: everything that is different from nature in human social life is culture. As long as it is not natural, it is created by people, and it is all culture, but this is only the appearance.

The core of culture: it is the common way of thinking and values formed by this nation that has lived for a long time in a special natural environment and a unique mode of production and lifestyle. This is culture. Specific environment, specific period. Then a group of people generated this value. For example, if he lives on the plateau, or the natural environment on this plain is different from that on the prairie, and his way of life and production are different, then his way of thinking and values are different. This way of thinking and values, he is not a person, he is the common lifestyle and values of this nation or this country, and this is culture.

We in China pay attention to family and everything. We have talked about it for more than 2,000 years. Now the common people also recognize it. It is this value that China people recognize. Therefore, culture is a unique value of a farming nation.

The most basic bond of farming people’s survival is blood, but the basic unit of survival is family, so from this perspective, this family and everything is the unique culture of our Chinese nation. Not in other countries, because their lifestyles and production methods are different, he will change. For example, in Hanshu, especially in Biography of Xiongnu, there is a dialogue between Han Division and Xiongnu, which is called Khan’s dialogue between them. This is called two different cultures, which are actually right from their respective perspectives, but because of their different lifestyles and production methods, I think you are wrong, and you think I am wrong. So what is right and what is wrong? What is suitable for our survival is called right.

# Culture # # Xiongnu #

People’s Network Review: Strengthening Cultural Self-confidence and Promoting the Rejuvenation of Chinese Civilization

Source: People’s Network-Viewpoint Channel

Visit Xuanyuan Temple of Huangdi Mausoleum, and pay tribute to the vigor and uprightness of cypress planted by Huangdi in 5000 years. At Lushan Mao site and Shiyan Mao site, feel the grand scenery of the capital city of "Wanbang came to Korea" 4000 years ago; In Baoji Bronze Museum, I realized the pre-Qin civilization of the Western Zhou Dynasty 3,000 years ago … With the launch of the online theme of "Why is China in a Prosperous Age", an interview group composed of Chinese and foreign journalists, experts and scholars set off from Xi ‘an, Shaanxi Province, and started a wonderful journey of exploring the source. The magnificent treasures and voluminous documents help us decipher the code of civilization and strengthen our cultural self-confidence.

Cultural self-confidence is a more basic, broader and deeper self-confidence and a more basic, deeper and more lasting force in the development of a country and a nation. The Chinese nation is an ancient and great nation in the world. It has created a splendid civilization that has lasted for more than 5,000 years and made indelible contributions to the progress of human civilization. Through cultural relics, heritages and texts, the online theme propaganda of "Why is China in a Prosperous Age in China" makes people more and more amazed at the profoundness and long history of Chinese civilization. Numerous cultural creations have strengthened our cultural confidence, from a subset of classics and history with rich knowledge, to the four books and five classics, six towers and three strategies that show profound wisdom, from jade carving and bronze wares and ceramic silk weaving that show superb skills, to piano, chess, calligraphy and painting, poetry and songs with elegant interests.

How to treat one’s excellent traditional culture is an important criterion to judge whether a country or a nation has cultural self-confidence. In the new era, the Chinese civilization tracing project has made important progress, the national cultural digitalization strategy has been rapidly promoted, and the national cultural park has been built in an orderly way … A major project has blossomed with more dazzling light of civilization, helping the people of China to glow with stronger historical consciousness and initiative.

Strengthening cultural self-confidence means sticking to your own path. The road of Socialism with Chinese characteristics came out under the guidance of Marxism, and it also came out from the history of Chinese civilization for more than 5,000 years. For example, the people’s congress system is deeply related to the people-oriented thought of Chinese civilization and the idea of ruling the world together. The system of regional ethnic autonomy inherits the tradition of China’s cultural unification, which is based on Kyushu, Liuhe and the four seas. If we continue to explore our own roads and methods on the land of China, we should base ourselves on the great historical practice and contemporary practice of the Chinese nation, seek the source of living water from traditional culture, provide enlightenment for understanding and transforming the world, provide inspiration for governing the country and opening up a new road without forgetting the way we came.

The revival of a nation is always supported by the prosperity of culture; The progress of an era is always marked by cultural prosperity. The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modernization power in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. On the new journey, we should further strengthen our cultural self-confidence, work together to create a new culture belonging to our times, build a modern civilization of the Chinese nation, and provide a strong value guiding force, cultural cohesion and spiritual impetus for realizing the great rejuvenation of the Chinese nation.

Great China, magnificent mountains and rivers. Looking back at the depths of history, one of the important reasons why the Chinese nation has survived from countless difficulties and hardships is that Chinese culture has provided strong spiritual support to overcome difficulties. Looking into the future, there are calm, stormy waves, rushing rivers and flying clouds. Standing on the land of China infiltrated with excellent traditional culture, we have the majestic power of more than 1.4 billion China people, our historical background is extremely profound, and our determination to advance is extremely strong. Illuminate the way forward with the light of thought, and eliminate all difficulties and dangers with the power of spirit, and we will surely build a towering spiritual building and promote the rejuvenation of Chinese civilization.