CCTV NewsAccording to the WeChat official account of the Ministry of Transport, according to the statistics of the national online car-hailing supervision information exchange platform, as of September 30, 2021, a total of 248 online car-hailing platform companies across the country have obtained the operating license of the online car-hailing platform, an increase of 3 compared with the previous month; A total of 3.595 million online car-hailing driver licenses and 1.418 million vehicle transportation licenses were issued in various places, an increase of 2.0% and 4.1% respectively. The national online car-hailing supervision information exchange platform received a total of 648.926 million orders in September, an increase of 0.9% compared with the previous month. From the situation this month, there are the following characteristics:

　　1. Among the online car-hailing platforms with orders exceeding 300,000 orders, the highest order compliance rate is Ruqi Travel, and the lowest is with an orange. In September 2021, there were 16 online car-hailing platforms with orders exceeding 300,000 orders. Compared with August, K9 car orders fell from more than 300,000 orders in August to less than 300,000 orders. According to the order compliance rate (referring to the proportion of orders in which both the driver and the vehicle are licensed), from high to low, they are Ruqi Travel, Zhaoxiaozhuang Travel, Enjoy Road Travel, Use the car in a timely manner, Take China Travel, T3 Travel, Sunshine Travel, Shenzhou Special Car, Cao Cao Travel, Shouqi Car-hailing, Wanshun Car-hailing, Didi Chuxing, Bangbangxing, Meituan Taxi, Hua Xiaozhu Travel, and Banding Orange. The top 3 growth in order of order compliance this month are Sunshine Travel, Meituan Taxi, and Enjoy Road Travel; the last 3 growth are Zhaoxiaozhuang Travel (-0.2%), Hua Xiaozhu Travel (-1.1%), and Banding Orange (-4.0%).

　　2. Among the major central cities, the order compliance rate is the highest in Xiamen and the lowest in Kunming. Among the major central cities, the order compliance rates ranked from high to low are Xiamen, Guangzhou, Hangzhou, Chongqing, Shenzhen, Nanning, Guiyang, Zhengzhou, Hefei, Hohhot, Lanzhou, Qingdao, Changchun, Nanchang, Ningbo, Fuzhou, Wuhan, Xining, Nanjing, Xi’an, Haikou, Changsha, Jinan, Tianjin, Taiyuan, Chengdu, Harbin, Shanghai, Shenyang, Dalian, Yinchuan, Beijing, Shijiazhuang, Kunming. Among them, Xiamen, Guangzhou, Hangzhou, Chongqing, Shenzhen, Nanning, Guiyang, Zhengzhou and other 8 cities have order compliance rates of more than 80%. The top three growth in order compliance this month were Xi’an, Jinan and Xiamen; the last three growth were Harbin (-3.1%), Lanzhou (-3.6%) and Yinchuan (-4.3%).

　　"Whether it’s Didi or Uber, subsidies are a sales pitch to attract consumers to’look over ‘and then become users." Some analysts say the platform has been waiting for the time to end the long "money-burning war". The merger of Didi and Uber is an "opportunity", so subsidies will sooner or later be reduced or even cancelled.

　　After the merger of Didi and Uber China, various questions have also arisen. Questions about the alleged monopoly of the two continue to emerge. The monopoly issue involves pricing power. At present, the combined market share of the two is greater than 90%. Passengers have questioned whether the price of online car-hailing after the merger will increase and the discount will be reduced. Online car-hailing drivers also doubt whether the rewards for drivers are getting less and less stringent. Uber employees began to consider the question of "where to go". After all, after the merger of Internet Tech Giants, the second team is often marginalized.

　　Beijing Youth Daily reporter’s investigation shows that the current pricing of Didi and Uber for passengers has not changed, but the corresponding discounts and incentives for drivers have indeed decreased. Although no one has left the Uber team yet, competitors have offered attractive conditions for poaching people.

　　passenger

　　Why is the fare higher than before?

　　Yesterday, the user "Astro Boy Head" posted a screenshot of "The same journey, Didi’s price increase is all recorded" on Weibo. The screenshot of the payment shows that an order "Astro Boy Head" paid only 2 yuan on July 27 and before, 5 yuan on July 30 and August 2, and 7.6 yuan from the 3rd. At the same time, there are many passengers on Weibo discussing the issue of Didi’s price increase.

　　The Beiqing Daily reporter found that, in fact, in the days of the merger of Didi and Uber, the unit price of Didi and Uber has not increased. At present, the charging standard of People’s Uber is 1.5 yuan/km + 0.25 yuan/minute; the charging standard of Didi Express is 1.8 yuan/km + 0.5 yuan/minute.

　　So why do passengers feel that the prices of Didi and Uber have increased? The reasons may be threefold: First, the subsidies of Didi and Uber for the passenger side have been reduced. A Beijing passenger reported that currently Didi only has the subsidy of "discount coupons", which are only for fixed models, and the discount is about 15% off, which can be said to have little impact on the price of taxis; while Uber has often launched activities such as "2 orders per day, 10 yuan off each order", or getting on/off the bus in a certain area to enjoy a 50% discount. He recalled that not long ago, the area of Beijing almost took turns to engage in this activity, which was very strong, but now it is gone.

　　In addition, although not after the merger news was announced, Didi and Uber did adjust their prices recently. The Beijing Youth Daily reporter learned that Didi has raised prices sharply in many cities, and Uber has also adjusted its price standards in some cities. Last month, Didi Express quietly increased its price in Beijing, from 1.5 yuan/kilometer + 0.35 yuan/minute in September last year to 1.8 yuan/kilometer + 0.5 yuan/minute. According to reports from Guangzhou media, Didi’s price standard in Guangzhou rose from 1.4 yuan/kilometer + 0.45 yuan/minute to 1.8 yuan/kilometer + 0.5 yuan/minute in June. The latest billing standard is 2 yuan/kilometer + 0.55 yuan/minute, an increase of more than 30%. Although Uber’s recent charging standards in Beijing have not increased, according to a passenger in Wuhan, Uber’s charging standards in Wuhan have recently increased from 1.5 yuan/kilometer + 0.2 yuan/minute to 1.8 yuan/kilometer + 0.3 yuan/minute; according to local media reports in Guangzhou, Uber’s current price in Guangzhou is about 1.1 yuan/kilometer + 0.55 yuan/minute, while in March, Guangzhou Uber’s price was about 0.99 yuan/kilometer.

　　In addition, both Didi and Uber have corresponding "premium systems". After Didi and Uber reduce the rewards for private cars, passengers will encounter higher premiums when taking a taxi. That is to say, Didi and Uber’s billing standards are only under "normal conditions". Once they encounter conditions such as difficulty in taking a taxi, long waiting time, and bad routes, Didi and Uber will increase a certain multiple on the basis of the above-mentioned price standards. At this time, the price cannot be calculated according to the standard pricing method, but must be multiplied by a coefficient, which can be as high as or even more than 4. For example, when it rained heavily in Beijing last month, Uber increased the price by 4.2 times, and Didi increased the price by more than 3 times. In this way, the price of Didi and Uber is much higher than the current taxi in Beijing. A senior Didi passenger told the Beijing Youth Daily that Didi’s dynamic premiums are now "very frequent". "Anyway, when I need to take a taxi, there is basically no non-premium, 1.5 times, 2 times is very common." He said that although Didi will estimate the price before starting the journey, the words "premium multiple" are very small and may be ignored by some passengers. It should be noted that the current active drivers of Didi and Uber have decreased compared with the peak, and it is not uncommon to see premiums on the passenger side.

　　driver

　　Didi and Uber’s rewards are gone?

　　A few days ago, some Didi Express drivers in Xi’an joined forces to speak out, saying, "Didi has won 49.12 yuan for 15 orders, 16 orders, 17 orders, and 18 orders, to 40 yuan for 20 orders, and 60 yuan for 30 orders… We use our own cars, our own oil, and our own insurance to work for Didi. In the end, Didi rewards us with an insurmountable threshold." According to Xi’an media reports, since August 4, Didi has reduced the rewards for all private car franchise drivers by 80%. It is expected that all rewards for private car franchise drivers will be cancelled in the near future.

　　In fact, Didi and Uber have been tightening incentives for drivers. Last winter, Didi’s subsidy policy was: a reward of 100 yuan for running 10 orders a day, a reward of 200 yuan for 20 orders, and certain requirements for the number of transactions on the previous day. After this year, the reward suddenly shrunk to 40 yuan for 10 orders a day and 90 yuan for 20 orders. At present, Didi’s end is a reward of 60 yuan for 20 orders a day, with an average reward of 3 yuan per order.

　　Uber’s rewards have been on the table with Didi. The reporter of Beiqing Daily learned that the current reward of Uber in Beijing has also dropped from 60 yuan for running 12 orders and 120 yuan for 22 orders at the beginning of this year to 40 yuan for 12 orders and 100 yuan for 22 orders. A former Uber owner told the reporter of Beiqing Daily: "I am too tired to do it. It takes at least 12 hours to run 22 orders. And Uber’s conditions are very harsh, and the average person needs more than 14 hours." The "harsh conditions" he mentioned means that in addition to the number of orders, Didi and Uber also have requirements on transaction rate (referring to the percentage of the final completed order to the number of orders) and service star rating. According to him, Uber’s terms rose from 50 per cent of the week’s transaction rate to 65 per cent, and its service rating rose from 4.7 to 4.8 stars, "it really takes a bit of luck".

　　In addition, the "newcomer award" for joining the platform is also gradually decreasing. According to the current newcomer reward policy of the Beijing Didi platform, the reward for completing 6 orders within 3 days of the activation of the new driver’s account is 58 yuan; the previous policy is to complete 2 orders within a week from the account activation. The reward is 50 yuan, and the reward for completing 5 orders is 100 yuan.

　　The phasing out of incentives has led to the loss of some drivers. Earlier this year, there were multiple reports that Didi and Uber’s subsidies for drivers had dropped sharply, some part-time drivers were withdrawing from the platform, and some full-time drivers left the platform after weighing the pros and cons. This situation caused the aforementioned passenger premium to increase.

　　follow up

　　Didi drivers will be deducted from more than 20% of their income

　　At present, the income of Didi and Uber drivers is mainly composed of the commission income of orders, the reward for completing orders, and the doubling premium during peak hours.

　　Drivers of Didi Express can only take about 74% of the order fee (including the premium), and about 26% of the fee is charged by the platform, insurance and labor service companies. The approximate proportion is that the platform charges 20% of the fee including the share of each order. In addition, the driver’s insurance is 0.5 yuan per order, and the affiliated labor service company also charges 1.17% of the reward and order fee.

　　The 20% of the "fare + peak reward" of the people’s Uber driver will be automatically deducted by the platform. A driver showed a reporter from Beiqing Daily a detailed list of his income for a certain week, which showed that he had collected a total of 137 yuan for sports cars for about 5 hours that week and 46 yuan for peak rewards. On this basis, the Uber platform deducted 20% of the fee, which is 36 yuan, plus a bonus fee of 32 yuan, and he finally got 180 yuan in income.

　　The order completion reward is a reward given by the platform when Didi and Uber drivers complete a certain order volume every day or within a specified time. For example, Didi’s policy on Friday is: 40 yuan for 12 orders and 100 yuan for 22 orders; Uber’s weekend policy is: 60 yuan for 22 orders and 190 yuan for 45 orders on Saturday and Sunday.

　　The policy of doubling the premium during peak hours is different every day. According to one Uber driver, Uber’s current doubling premium during peak hours is about 1.5 to 2 times, 1.1 to 1.3 times at peak times, and sometimes even no premium. According to his recollection, according to Uber’s peak premium policy last year, there was 1.8 times at peak times, and about 5 times at peak times. The recent peak doubling reward of Didi is even lower. According to data from Didi, at the peak on Friday morning and evening, the maximum income reward was only 1.2 times, and one Didi driver said that such a multiple was only a multiple of the previous peak.

　　It is worth mentioning that when Didi launched Didi Express in May last year, it promised that the service is a non-profit ride-sharing service, and all passengers’ payments go to the owner, and the software platform does not charge any fees. However, it did not take long for the platform to start charging a 20% commission.

　　analysis

　　When a monopoly becomes a reality, the cost will be passed on to consumers

　　Analysts said the apparent removal of discounts was not surprising, with the merger marking the end of competition between the two giants that dominate China’s nascent ride-hailing industry. For more than a year, Uber and Didi offered drivers steep subsidies, sometimes several times the fare, in an effort to lure users with low prices.

　　Behind the huge subsidies of Didi and Uber for more than a year is the repeated "burning of money" by investors. According to public information, Didi and Kuaidi conducted two rounds of E and F financing after the merger, raising a total of 8.642 billion yuan, and launched a new round of financing only half a year later. At present, Didi is conducting a G round of financing, and in addition to Apple’s $1 billion investment, it has also received more than $6 billion from other top gifters. The same is true for Uber, which also conducted two rounds of financing after registering a company independently in China, with a financing amount of more than 2.10 billion US dollars. Interestingly, the two mobility giants have at least four co-investors, including Tiger Fund, Hillhouse Capital, China Life and BlackRock.

　　A large amount of financing is used to subsidize drivers and passengers. Uber CEO Kalanick has said that Uber loses more than $1 billion a year in China. At the same time, he also estimated Didi’s subsidies. He said that Didi’s losses are too heavy, and it needs to subsidize 70 million to 80 million US dollars a week, which is about 4 billion US dollars a year. Later, Didi announced that this figure is false and too high, but according to industry analysts, Didi’s annual subsidy fee is at least twice that of Uber, which is about 2 billion US dollars. Since the merged company of Didi and Uber China occupies the vast majority of the market share in the online car-hailing market, whether it constitutes a monopoly or not, such a large market share affects the pricing power of Didi and Uber.

　　In the eyes of industry insiders, price increases are an inevitable trend. "Whether it is Didi or Uber, subsidies are a means of promotion, the purpose is to attract consumers to’look over ‘and then become users." Some analysts said that the platform has been waiting for the time to end the long "money burning war". The merger of Didi and Uber is an "opportunity", so the subsidy will be reduced or even cancelled sooner or later. Another transportation system expert said: "Why do Didi and Uber subsidize and burn money? He 10 billion and will get 20 billion yuan back from consumers. Once the monopoly comes true, the cost will definitely be passed on to consumers the fastest."

　　dynamic

　　China uses "feelings + options" to recruit Uber employees

　　After Didi and Uber were merged, Shenzhou Special Car released a set of posters with the theme "Love U". The boss Lu Zhengyao personally went to WeChat Moments to "show love" to Uber, openly recruited Uber employees, and offered tempting conditions of "as long as you come, you will give 6 months salary plus options".

　　In fact, when Didi and Uber announced the merger, Uber, as the "weaker" party, attracted a lot of attention to the whereabouts of its employees. Since last year, the trend of Internet Tech Giants merging has emerged, and various cases have also shown that after the merger of the boss and the second in the industry, the leader and team of the second will be marginalized, or even eventually eliminated.

　　At present, the Uber team has 800 employees. After the merger of the two companies, Uber China also used the method of deferring the exchange of options to retain employees. An Uber employee told the Beijing Youth Daily that as a multinational company, Uber’s culture is almost completely different from that of Didi, and he is worried about whether it will quickly integrate into the Didi company after the merger. Similar to this employee, there has been a pessimistic mood within the Uber team in the past few days. An Uber employee said he was "very heartbroken", and some said "I don’t know if it is helpless or sad". "Didi is awesome, but I don’t care, I’m a die-hard Uber loyalist," read an article called "Born Proud: Those Young People at Uber," which was widely shared among Uber’s team.

　　But an Uber employee told the Beijing Youth Daily that no one has left the Uber team yet, "everyone is still busy with their own work, doing the normal work at hand." He said that it is still in a transition period, "this stage generally will not leave, after all, I don’t know what the future will be like. If it is determined that it is not suitable, people may want to leave." Wen Jing, reporter of this newspaper

Geely’s commercial aerospace programme is set to fall further after the launch of the Geely Satellite Super Factory on September 27. On September 29, Spacetime Daoyu and China Great Wall Industry Group Co., Ltd. signed a launch service contract at the 13th Zhuhai Air Show. According to the contract, Spacetime Daoyu will purchase multiple Long March series launch vehicles to complete the networking of the world’s first low-orbit future travel constellation.

It is reported that the formation of a whole industrial chain layout integrating satellite design, development, manufacturing, operation and maintenance services with Spacetime Daoyu as the core is an important part of Geely’s commercial aerospace business. It is also the main direction for Spacetime Daoyu to continue to deepen aerospace information and communication (AICT), intelligent manufacturing, autonomous driving and other fields to serve human future travel. The signing of this contract means that Geely’s commercial aerospace plan has come to reality.

The sword points to the future travel

"AICT reshapes future travel". At the roundtable on the 9th and 29th, Ding Sheng, senior vice president of Spacetime Daoyu, delivered a special report, saying that establishing a business structure centered on satellite development and aerospace applications is Geely Group’s interpretation of the new situation of future travel and smart ecological applications led by aerospace technology. The layout of the entire industrial chain of commercial aerospace, the creation of the world’s first low-orbit future travel constellation, and the construction of a high-precision space-time information system integrated with heaven and earth are Geely’s specific measures to promote the deep integration of China’s commercial aerospace and intelligent manufacturing, future travel, and big data industries, and realize the commercial application of aerospace.

It is reported that the heaven and earth integrated high-precision space-time information network built by Space-Time Road Yu, with the low-orbit satellite constellation system as the core and the ground PPP-RTK monitoring network as a supplement, deeply integrates the integrity and functional safety requirements of the smart travel industry, provides low-latency, high-precision, high-reliability centimeter-level precision location information services, allows travel carriers to achieve comprehensive perception of space-time information, and performs autonomous driving decision-making and execution under centimeter-level high-precision positioning services and real-time high-precision map services, providing a safe and reliable intelligent driving experience, empowering vehicle cloud management, vehicle-road collaboration, autonomous driving, low-altitude travel and other smart travel applications to upgrade and develop.

According to Ding Sheng, in addition to the satellite business, Spacetime Daoyu will also create a "future travel" ecosystem with full coverage, with satellite routing technology, combined with multi-dimensional carriers such as cars, mobile phones, and smart wearable devices to comprehensively enhance the user travel experience. For future travel, Spacetime Daoyu will provide in-vehicle satellite Internet application services. Vehicles and mobile phones can realize data links at any location on the earth’s surface, providing ubiquitous services for users to travel and creating the ultimate travel experience. In the low-altitude field, Spacetime Daoyu, with its high-precision positioning service capabilities with seamless global coverage, can not only plan accurate "infrastructure-free roads" at low altitudes, but also provide lane-level high-precision positioning services for flying cars, empowering the diversification and transformation of future travel methods.

In addition, Space-Time Daoyu will also deeply integrate satellite Internet and 5G, leveraging the significant advantages of low-orbit satellites such as global coverage, low cost, and no geographical restrictions, as well as the core advantages of 5G high-speed rate and low latency, to provide high-speed ubiquitous, heaven and earth integrated, integrated Internet, safe and efficient vehicle-mounted satellite applications. Connect the mobile end point, vehicle to everything, and satellite Internet to form a new business format of mobile phone + car + satellite.

Building a commercial aerospace industry chain

In March this year, our country’s 14th Five-Year Plan and Vision 2035 clearly stated that it is necessary to "build a global coverage and efficient operation of communication, navigation and remote sensing space infrastructure system." Mass production of satellites is the key to building a space infrastructure system. Through mass rapid manufacturing, constellation formation, and provision of communication, navigation, remote sensing and other services, it will promote the construction of satellite Internet and industrial development in our country, and comprehensively improve the modernization level of China’s aerospace industry.

As the first enterprise to eat crabs, Geely Group has long started to lay out the commercial application of aerospace. As early as the 14th Five-Year Plan was announced, Geely had obtained the approval of the commercial satellite manufacturing project approved by the National Development and Reform Commission. On September 27, Geely Satellite Super Factory went offline in Taizhou, Zhejiang.

In this regard, Wang Yang, CEO of Geely Science and Technology Group’s aerospace sector, said that the commercial aerospace business is a typical example of Geely’s "new infrastructure" investment, not only providing infrastructure for Geely’s own integrated travel ecosystem, but also providing support for future travel, intelligent manufacturing, drone transportation, urban management and other fields. Open cooperation with ecological partners to build a technological ecological chain advantage.

As an important part, the whole industrial chain layout of satellite design, development, manufacturing, operation and maintenance services is formed with Space-Time Daoyu as the core, which is Geely’s layout for commercial aerospace. It is reported that this layout will be based on Space-Time Daoyu Shanghai Aerospace Research Institute as the core, supported by the business units of Beijing, Guangzhou, Xi’an, Nanjing and Qingdao, and relying on the production and manufacturing of Taizhou Xingkong Zhilian satellites, covering the whole industrial chain system from satellite research and development, manufacturing, measurement and control, to industrial applications.

Source: The Internet

　　The 2023 Beijing RV Camping Cultural and Creative Competition with the theme of "Fashion RV, Merchandise Camping", as one of the theme areas of the 7th Beijing Cultural and Creative Competition, has attracted active participation from relevant units and individuals such as RVs, camping, and self-driving tourism across the country since its launch. A total of 179 works were collected in this competition, 44 of which were shortlisted in the preliminary review. After expert review, 1 first prize, 2 second prizes, 3 third prizes, and 4 excellence prizes were finally selected.

　　Winning entries

　　First Prize

　　Yi bucket rivers and lakes: resource-saving and environment-friendly ton barrel ecological art theme camp planning plan

　　Participating Organization: Orion (Beijing) Cultural Tourism Development Co., Ltd

　　Design: Wang Wanyu

　　Yi Bucket Jianghu – The Ton Bucket Ecological Art Theme Camp flexibly uses various structures of Ton Bucket to design the existing space forms. The overall camp functional block covers six major plate business spaces such as food, housing, transportation, travel, shopping, and entertainment. Create a night art light show, light up the Ton Bucket installation art, and create a charming night scene.

　　With huge Ton Barrel sculptures, Ton Barrel trails, and Ton Barrel waterfalls, innovative art installations inspire young people’s willingness to clock in Internet celebrities. Diverse and colorful scenes and activities make Ton Barrel Art Camp a holiday product unlike other camps.

　　The resort products that established the ton barrel ecological art theme camp use the innovative technology of the camping industry, and light intervention has little damage to nature.

　　Second Prize

　　"Hydrogen and Oxygen Theme" Zero Carbon Light Luxury Space Capsule Camp Building Plan

　　Participating institutions: Bosi (Beijing) Tourism Culture and Creative Co., Ltd.

　　Design: Li Huaming

　　The project takes "carbon neutrality, new life" as the main design idea; with the theme of "zero carbon and water cycle", "hydrogen and oxygen" popular science, and hydrogen and oxygen landscape; empowered by new energy and new technology: breeze maglev power generation, photovoltaic power generation, hydrogen energy storage/battery energy storage and waste-free ecological camp construction plan (no waste drainage system, no waste functional lawn); with high-quality "constant temperature and humidity and static" space capsule as the core living unit, to create a high-end holiday camp for "zero carbon light luxury" space capsule.

　　Dobb Carriage Tent

　　Participating Organization: Dobu Outdoor (Beijing) Cultural Tourism Management

　　Co., Ltd.

　　Design: Wang Jisheng Pictures

　　Carriage tent is the originator of the tent, its unique shape and romantic atmosphere to attract countless people clock in and patronize.

　　There are a total of 14 carriages in the Dobu Carriage Tent Project area, which is planned and designed as a horseshoe-shaped parking array. There is a public entertainment area in the middle, where visitors can sing and dance in the evening and enjoy the fun of socializing.

　　The carriage tent has a separate bathroom, air conditioning and other facilities, and can accommodate two large and two small, which is very suitable for family travelers. Come to Dobu Camp and live in a carriage tent to experience the purest North American style campground.

　　Third Prize

　　Planning and Design of Yellow River RV Camp at North Latitude 37

　　Participating organization: Inspur Intelligent IoT Technology Co., Ltd.

　　Design: Zhang Ziwei

　　The planning and design of the camp integrates the unique local Yellow River culture in Gaoqing, Zibo into the planning, with the "Yellow River Avenue" as the design highlight, and arranges each unique theme RV area according to the different landscapes along the Yellow River, and supports the Yellow River Collection, Straw Labyrinth, Cultural Square, Zibo BBQ Area, Happy Ranch Area, Popular Science Exhibition Hall, etc., echoing the completed Yellow River Building Museum, it is an "outdoor museum experience camp" that can be played.

　　Among them, the theme RV area uses Inspur smart RV, the body uses innovative PET materials, and the interior is equipped with a full set of intelligent end point equipment, and tourists can control the RV equipment independently at the mobile end. The exterior of the RV is matched with a very stylish independent small courtyard, and the camp as a whole combines artificial intelligence equipment and big data application platforms, such as virtual digital people, intelligent distribution vehicles, intelligent drug vending machines, etc. There are few homogeneous products in the industry, bringing smart life and cultural experience into the mountains and fields, bringing tourists a new and high-quality holiday experience.

　　Sing it Ding Ding Bus Mini Karaoke Speaker L2

　　Participating institutions: Beijing sing bar technology joint stock company

　　Design: Chen Hua

　　This mini retro Karaoke speaker is inspired by the classic bus, cleverly using elements such as windows, swimming rings and license plates to reflect creativity and individuality, redefining the retro style; using ergonomically designed shuttle microphones and high-quality sound effects to bring a true KTV experience; compact, lightweight and multi-functional, allowing people to enjoy the fun of singing anytime, anywhere, making it the perfect choice for the target market for the pursuit of relaxed music moments.

　　Based on an accurate insight into the current pace of life and people’s psychological needs, a deep understanding of consumer groups who pursue individuality and high-quality life, and the brand’s own persistent pursuit of innovation, sustainable concepts and humanistic care. The design team cleverly integrates the interaction of music experience and singing into the product, using retro and classic design language to interpret people’s constant yearning for a better life, so as to achieve a novel, fashionable and spiritual product design.

　　The product received a microphone design patent on May 12, 2023, and a speaker design patent on May 16, 2023.

　　APANDA (I am a panda tent) integrated self-developed air column tent

　　Participating organization: Beijing Mengsheng All Things Tourism Management Co., Ltd.

　　Design: Li Haiyang

　　"STAY NATURAL STAY YOU (keep nature, keep yourself) ", APANDA is a tent and a panda, it takes nature as its home and goes wild.

　　APANDA brand, with panda tent as the core and zero carbon and wisdom as the concept, focuses on providing one-stop ecological camp solutions from design, product to operation for urban parks and campgrounds.

　　The APANDA panda tent comes from the independent design and research and development of the motorcycle box product team for a year, and the product has been patented by the state. The distinctive panda appearance is unforgettable, with a large space of 15.6 square meters, which can easily accommodate 4-6 people. Open the light luxury, family of four, and multi-person mode of two families; double-layer doors and windows, outer screen is breathable and mosquito-proof, panoramic view, and inner curtain is rainproof and windproof, privacy is worry-free; self-developed integrated air column structure, regardless of men, women and children, easy and fast to build. The overall air column structure is safe and wind-resistant, and is equipped with an automatic deflation valve to maintain inflation balance.

　　Excellence Award

　　Zhongneng Situo Storcube Portable Energy Storage Power S2500

　　Participating institutions: Beijing Zhongneng Situo Technology Co., Ltd.

　　Design: Yang Guang

　　Guanye sales car (cold brewed tea, easy cup tea, coffee, matcha, portable tea)

　　Participating institutions: Beijing Lanxi Xuan Tea Culture Exchange Co., Ltd.

　　Design: Wang Sisi

　　Solid wood tenon and mortise RV model

　　Participating institutions: Beijing Handmade Future Culture Development Co., Ltd.

　　Design: Yu Wanchao

　　ZIMMOFREE Wireless Split Intelligent Foot Therapy Instrument

　　Participating institutions: Beijing Zhimo Technology Co., Ltd.

　　The outstanding projects selected in this competition will be promoted to the finals of the 7th Beijing Cultural and Creative Competition.

(Contributed by the Organizing Committee of the 7th Beijing Cultural and Creative Competition)

　

On April 1, Leslie Cheung’s last concert, which was also considered a "classic", "Passion" Ultra HD Repair, premiered globally on TME live, QQ Music, WeChat Channels, Tencent Video and other platforms.

The ultra-clear repair version of the concert by Tencent Music Entertainment Group and Universal Music’s record label Polygram jointly launched, Tencent Cloud Multimedia Lab undertook the specific repair work of the concert video.

　

Tencent Cloud Multimedia Lab is affiliated to Tencent CSIG Business Group (Cloud and Smart Industry Business Group). It has been engaged in video processing since 2013. One of its main responsibilities is to provide fully automated digital repair technology to various internal product departments, featuring low cost and high efficiency. Batch processing of 2D-based massive videos in Tencent Cloud and other systems.

　

According to reports, Tencent Cloud Multimedia Lab is mostly engaged in the repair of movies, TV dramas and other scenes. The repair of concerts is the first time. The difficulty lies in the fact that portraits and scenes can change and switch rapidly in the concert lighting. However, Tencent Cloud Multimedia Lab has previously accumulated less data in this regard.

　

Li Songnan, director of Tencent Cloud Multimedia Lab, told Dongxi Entertainment that this also gave Tencent Cloud Multimedia Lab the opportunity to upgrade the system and algorithm of the repair technology by repairing this concert.

　

Li Songnan said that the goal of this restoration is to ensure that the repair is as old as the old, but also to preserve the artistic effect of the concert. Due to the many scenes of the concert screen and the complicated changes caused by frequent lighting and switching, Tencent Cloud Multimedia Lab has adopted the measure of "algorithmic classification processing for different scenes" to find the optimal solution in the continuous trial and error, and at the same time add manual intervention to optimize the algorithm parameters.

　

The restoration of Leslie Cheung’s concert has further enriched the restoration category of Tencent Cloud Multimedia Lab. In view of the strong demand for the restoration of old films, Tencent Cloud Multimedia Lab plans to further connect its own technology with various demand parties, and use technology to achieve the goal of helping the inheritance of classic culture.

　

First attempt at concert repair

Automated digital repair + manual intervention combined

　

Tencent Cloud Multimedia Lab expert researcher Xia Zhen told Dongxi Entertainment that the cooperation between Tencent Cloud Multimedia Lab and Polygram began in early March.

"At that time, Tencent Music Entertainment Group contacted Polygold Records, and the two sides had their own needs, and the cooperation was reached very quickly."

　

Xia Zhen introduced that since the establishment of Tencent Cloud Multimedia Lab in 2013, one of the main technical directions has been fully automatic digital repair, but previously it was mainly engaged in the repair of movies, TV series, etc., and it was the first time to engage in the repair of concerts.

　

"Concert scenes are not as stable as movies and TV dramas, which are more uniform in terms of color and artistic style, and are more suitable for automatic repair through algorithms. The picture, color and scene of concerts are constantly changing and switching. Previously, the algorithm model of Tencent Cloud Lab did not process much data on concert scenes, so it would be difficult to automate repair based on algorithms," Xia Zhen said frankly.

　

In this regard, Tencent Cloud Multimedia Lab is based on a set of automated processing engines.According to the different scenes of the concert screen, the algorithm classification processing is carried out to find the optimal solution in the continuous trial and error, and the manual intervention optimization is completed.

Xia Zhen gave an example. For example, for a large scene in a concert, Tencent Cloud Multimedia Lab used GAN superfractions to repair it. Before the repair, such large scenes were generally blurred, but after GAN superfractions, the clarity and texture were greatly optimized. For example, if there is a lot of noise in a concert, the technical team will also reduce the noise for this scene.

　

It is understood that pure algorithm repair usually takes only two days, but this time it is a concert, so more time is spent trying different algorithms to ensure that there is a balance between the results of the algorithm and the final effect.

This is also related to the overall goal set by Tencent Cloud Lab for this fix:That is to repair the old as the old, while ensuring the improvement of image quality, it can also retain the original artistic effect of the whole concert.

　

However, Xia Zhen also said that there is no standard in the industry to define the degree of repair, "I can only say that this is the goal or purpose, and then try to adjust the algorithm towards this goal, and then try to judge according to the degree visible to the naked eye."

　

"For example, the resolution of the master tape we got at that time was only 720 × 480, which was not high. But after the repair, the relevant image quality has indeed been greatly improved. We have achieved a resolution close to 4K, and the resolution has been increased by about 6 times. The smoothness of the whole picture has also been improved. We have also made some optimizations in the frame rate, including some details of Leslie Cheung’s face, as well as his eyes, eyes, and the long fake hair he wore throughout the concert. The hair is much better than before." Xia Zhen said.

　

　

Borrow the concert to repair

Realize the dual iteration of the original technical system + algorithm

　

Li Songnan said that by repairing Leslie Cheung’s concert, Tencent Cloud Multimedia Lab has also undergone a relatively large number of technical iterations, mainly including system-level iterations and algorithm-level iterations.

　

The system-level iteration is mainly on the iteration of the analysis module.According to the introduction, in terms of the repair process, it is generally divided into four steps. One is intelligent analysis, which mainly analyzes the quality of the video, including the type and degree of distortion; the other is repair, which is mainly used to repair various distortions in the video, such as the distortion that often occurs in old movies, such as noise, interlaced distortion, etc.; the third is enhancement, the goal is to make the image content look clearer and richer; the fourth is coding, that is, to restore the content of the video at as little bit rate as possible.

　

The iteration of the analysis module is the first step in the repair workflow. Li Songnan said that since the algorithm of Tencent Cloud Lab has basically not touched the type of concerts before, the video content of various industries varies greatly, especially the type and intensity of video distortion in different generations are very different. "This requires the adaptability of the iterative analysis module, so that under the principle of minimizing manual intervention, the analysis module can adaptively handle different types of videos."

　

Algorithmic iteration mainly refers to video super-resolution and face repair.

　

Li Songnan said that the original work of Tencent Cloud Multimedia Lab was mainly video noise reduction and background enhancement, based on traditional algorithms.

　

"After that, many of the models on Tencent Cloud were based on AI and deep learning, but they were originally based on convolutional neural networks, and now they are expanded to use generative networks because generative networks can generate a lot of details," Li Songnan said.

　

Another major iteration is face repair.According to reports, the previous face repair in the industry was mainly based on pictures. The face repair in the video of Tencent Cloud Multimedia Lab was considered an innovative attempt in the industry. At the same time, with this concert starting to be based on video repair, the lab also began to make some artificial algorithm parameter adjustments based on the algorithm.

　

Li Songnan introduced: "During this research and development process, I tried some technical methods, accumulated some good results, and became a good experience in the laboratory. Of course, there is still room for progress in the future."

　

The market demand for old film restoration is increasing day by day

Technology empowered culture

　

According to official information, the Tencent Cloud Multimedia Lab is a technology-oriented laboratory under the Tencent CSIG business group, and its work mainly consists of two parts. First, it will participate in the formulation of international and domestic multimedia-related standards; second, it will provide the daily accumulated technology to Tencent Cloud, Tencent PCG (Tencent Platform and Content Business Group) and WXG (Tencent WeChat Business Group), and Tencent Music Entertainment Group and other departments internally, and export the technology to customers externally.

　

Li Songnan introduced,At present, the common "old film repair" in the market generally has two categories: physical repair and digital repair. Physical repair refers to the repair of film, including removing impurities on it and repairing deformation; while digital repair is divided into automatic repair and manual repair.

　

"At present, Tencent Cloud Multimedia Lab mainly focuses on fully automated repair based on machine learning and deep learning. The goal is to use algorithmic automation to reduce the cost of subsequent manual repair and improve related efficiency through less human intervention," Li Songnan said.

　

This path choice comes from the needs faced by Tencent Cloud Multimedia Lab. "Since the user videos served by Tencent Cloud Multimedia Lab are very large, it is impossible to do fine offline processing for each video, so it is necessary to continuously improve the adaptive ability of the algorithm to achieve the purpose of saving time and increasing efficiency."

　

Li Songnan, for example, for a two-hour concert, traditional manual repair may take one or two months. But from the perspective of algorithm repair, the result can be run in two days.

　

It is understood that the market demand for the restoration of old films is increasing, and many film studios and TV stations have accumulated a large number of old videos. Some of them plan to be re-released or need to be adapted to the current 4K or 8K TV. In addition, some entertainers also need to restore earlier concerts.

　

"The restoration of old films is a relatively long-term thing, and it can be done all the time," Mr. Li said. "The reason is that the quality of the videos that the audience sees now is not bad, and the quality may not be good in three or five years. At the same time, the viewing equipment is also being upgraded. For example, VR monitors and immersive displays will be used more and more in the future, and the update of the display method will accelerate the diversification of the demand for old film restoration technology."

　

Li Songnan stressed that the current video processing is mainly based on 2D video repair and enhancement, and in terms of resolution and frame rate, try to improve the user’s immersion in 2D conditions."But in terms of the future direction, it may also develop in a holographic way.3DAlso, including3Freedom, and finally6Degrees of freedom, the lab has invested in this. "

　

However, Li Songnan also pointed out that some voices have raised the question of whether the current video repair can be used in more social fields, such as optimizing surveillance video and cracking down on crimes. "Although the current technology can achieve face repair and face clearing, it is still difficult to apply in the actual security field. It is impossible to judge whether it is that person from the video. After all, it is generated by an algorithm, and it is not suitable to use it as evidence.

　

Li Songnan said that at present, as a technical department of the laboratory, more business goals are to cooperate with more partners with the ability of the laboratory’s ultra-clear immersion repair engine, while helping the development of the audio & video industry, empowering the classic culture through technology.

　

　

EW-Entertainment

Recent topics · Related content　 　

Netcom News The dark blue G318 will be officially unveiled on March 18. The new car adopts a more square and tough design language. The closed grille on the front face is full of visual impact with the sharp headlights on both sides. In terms of power, the car will be equipped with a super range extension system, and the dual-motor version has a comprehensive power of 316 kilowatts. According to previously announced information, the price of the dark blue G318 may be around 300,000 yuan.

In terms of appearance, the dark blue G318 adopts a more square and tough design language, and the overall shape is full of off-road atmosphere. On the front face, the closed grille is very recognizable with the sharp LED headlights on both sides. In addition, the raised rib line design on the hood combined with the broad and blackened front surrounding components embellished with silver trims further adds to the visual impact of the front of the car.

The side shape of the new car is relatively compact, and the slightly protruding wheel arches combined with blackened wheel eyebrows and side skirt components and large-size multi-spoke wheel rims are full of muscle. At the same time, the dark blue G318 also blackens details such as window frames, and is equipped with roof racks and roof light components. At the rear, the LED taillight groups on both sides are very recognizable with an external full-size spare tire, and the car also has a tow hook assembly.

In terms of body size, the length, width and height of the new car are 4915 (4998)/1985/1885 (1960) mm respectively, and the wheelbase is 2880mm. In the power part, the dark blue G318 is equipped with a super range extension system. The comprehensive power of the dual-motor version reaches 316 kW, of which the front motor power is 131 kW and the rear motor power is 185 kW. In addition, the car also has functions such as in-situ U-turn.

(Photo/text, Zhang Xiaoyi)

In the midst of the May Day holiday, the Mars team gathered in Chengdu as scheduled, and the grand and gorgeous light of Mars shone on one side, opening another journey of the ten-year homecoming pact! On April 30, the premiere of the 2023 Hua Chenyu Mars Concert in Chengdu ended successfully. The three-day long standby carnival of the Mars family was unlocked for only one day, which has aroused countless topics and heat. Whether you once belonged to Mars or not, it is difficult not to be infected by this music kingdom full of romance and joy. A total area of 592 acres, 370,000 square meters of Chengdu open-air music park is full of "Mars red", smiling Martians occupy 55 standard football fields, equivalent to the total area of 3 small eggs, many fans shouted: Holiday This does not want to feel everyone, but for Hua Chenyu, I am willing to roll! At the same time, as the first "amusement park" concert in China, everyone also fully enjoyed the high degree of freedom of "Mars Paradise", changing into sunflowers, ghosts, immortals, aliens and other personalized clothing, fancy clocks in huge posters, Mars food trucks, welcome home LOGO, graffiti wall and other scenes, tracking the "happy code" that Huahua buried for them one by one, and feeling the dreamlike Martian heat wave in the pleasant afternoon field of "eating, drinking and playing" and the evening field of "dancing and dancing".

The first day of Mars Utopia arrived in Chengdu, completely igniting the Chengdu open-air music park. Tens of thousands of glow sticks were in unison, like stars converging in the sky to leave a unique symbol belonging to Mars. Some fans who failed to return outside the venue gathered outside the open-air music park to experience the joy of Martians from the air; some funny fans tried to catch a glimpse of Mars through the cracks of the protective net, and were ridiculed for "looking at flowers in the cracks". Fans who entered the city of Mars as they wished covered all ages, with fathers and daughters riding on their shoulders; silver-haired old couples and wives working together to feel the charm of Mars; little boys and old men shooting the same "across the bank" Mars concert pose made netizens play the stick as "Mars old and young love", and successfully came out of the circle! Once again proved that Hua Chenyu fans regardless of age, status, Mars infects everyone equally. This power has also completely awakened everyone’s imagination. 2023 Hua Chenyu Mars Concert · Chengdu Station launched the "Mars Bombing Street Fashion Week" event. The fans’ "fancy robes" have repeatedly subverted everyone’s imagination, and the "outrageous with a hint of reasonable" high freedom atmosphere has also become one of the reasons why people repeatedly fall into Mars. Hua Chenyu still intimately arranges birthday gifts for fans in the afternoon, plays online games, and chats like family to catch up with old times, showcasing the "home temperature" of Mars. He also confessed warmly: The tenth anniversary of my debut is also the tenth anniversary of your debut! In addition, the landing of Chengdu Hua Chenyu also inexplicably with the giant panda came to the wave of dream linkage, Internet celebrity giant panda Huahua and Hua Chenyu collided with fame, guest Zuo Li shouted "Guo Lai" in Chengdu dialect, causing Martians to collectively shout "Guo Lai", really, no "Huahua" can escape "Guo Lai".

Chengdu Station dance beauty modeling romantic pull full Hua Chenyu May Day singing full output surprises continue

The sun is slowly setting, and the premiere of the 2023 Hua Chenyu Mars Concert · Chengdu Station is officially on! Hua Chenyu’s All blue 3D printing shape is matched with the "Tree of God" stage opening, which instantly seals the audience in the dream land of Mars Ideal City. There are also many fans who compare its first set to "melting candles", which fully burn while illuminating more people. The whole evening was intertwined with a variety of emotions such as warm telling, explosive release, tears in the eyes, and reunion after a long absence. Each song implied the exclusive memory of Huahua and Martians: a domineering singing of "Seventh Personality" in a red dress, which pulled many fans back to the night of the king of singers in "Singer Dang’s Year"; "Meeting When Flowers" was full of snow, and staged the ultimate romance in the last "April Day on Earth" in 2023, once again shaking and dreaming for Martian residents; singing an adapted version of "Shanhai" in a real sea of tens of thousands of Martians, the grand dance design was perfectly integrated with the song, and even turned every Martian who went to the scene into a romantic part of the whole performance. At the same time, Huahua’s extremely high music control ability and stable on-site output also added a lot to the whole performance. The fans who came to the scene couldn’t help but shout: It’s not a waste of thousands of miles to go to Mars, and take a trip for the ideal! Every journey of "Huahua Encounter", with the concerted efforts of everyone, blooms the best radiance. This reunion may seem particularly short-lived because of the extreme, but it is only in the moment of collision and blooming, which is enough to make people enjoy it infinitely. I believe that in the next two performances in Chengdu from May 1st to May 2nd, Hua Chenyu can lead everyone to encounter more romance!

Alyssa Alyssa

　 　 1905 movie network news Youth Nostalgia Pure Love has been set to be released nationwide on October 30. Recently, the film’s producers released a trailer for the nostalgic version of the film. The released trailer, with the theme of "Remembering the 1980s," tells the story of the adult Lin Keming, played by Ren Xianqi, and the adult Wang Lei, played by Jia Jingwen, who meet again after two decades of separation. The unexpected encounter also triggered full memories of the young student days of the two.

　 　 "Everyone will have a deep crush when they are 17 or 18 years old," Ren Xianqi, the star of the film, said in an interview. "Secret love is a very shocking thing, but at the same time, secret love is also the most willing to love someone. After many years, time may change a lot, but the original fiery heart may never change." "Seventeen" is directed by Zhou Gertai and stars Ren Xianqi, Jia Jingwen, Cheng Xi and Shi Zhitian.

Ren Xianqi

　

　 　 In the "1980s" trailer released this time, Lin Keming’s pursuit of Wang Lei during his student days can be said to be "moving". Not only did he try every means to attract Wang Lei’s attention, but he also followed Wang Lei all the way home by bike after school. After being discovered by Wang Lei, Lin Keming, who was in a hurry, fell heavily to the ground because he quickly braked.

　

　 　 It is reported that the film "Seventeen" tells a love story that spans three decades, showing the audience the truest thoughts of an unmarried man. It is reported that Jia Jingwen had a deep understanding of the film during the filming. She once said: "’Seventeen’ conveys an emotion that a person will meet the person they love and the person who loves them in their life. For the vast majority of men, there is only one woman whose status is unshakable, and that is the first love."

　　"I will go out of the mountain to build my dream machine to celebrate the 15th anniversary of Meizu."

　　When Meizu founder Huang Zhang appeared on the Meizu forum on February 11, 2017 to write this sentence, all Meizu fans cheered, "Mr. Huang, I am ready to buy your flagship phone," and one fan excitedly left a message.

　　However, after a year of waiting, Huang Zhang appeared on the forum again, saying that "due to time constraints, 15 is just a small test for me to return to Meizu after many years, and the 16 series launched later is the product I have fully built. The 16 series will be launched around August."

　　The Meizu 15 released on April 22, with a very narrow frame, a small circle of return, and a Luo Yun pattern on the antenna, has a clear Huang style brand. However, with the popularity of new technologies such as full-screen and under-screen fingerprints, the tribute to the classic Meizu 15 has not brought too much desire to change phones to picky users.

　　Meizu 15 is more like a product that connects the past and the future. At least on the product, it announced again that Huang Zhang, the chief designer of Meizu mobile phones, is back. But in the fiercely competitive Chinese smartphone market, after the failure of the Pro 7 and the test of Meizu 15, how much time is left for Meizu?

　　"The greater the hope, the greater the disappointment."

　　After Huang Zhang claimed that Meizu 15 was just a small test, many fans left comments saying that "the greater the hope, the greater the disappointment".

　　In fact, after Huang Zhang claimed to re-launch the dream machine Meizu 15, expectations for the product have been high. Meizu is also externally promoting the significance of this product to Huang Zhang and Meizu itself.

　　If you think about what he has done before, are the M8 and M6 ruthless? So we still have a lot of confidence in Mr. Huang’s products, and I believe that the offensive will be enough. "Li Nan, the president of Meilan, said in an interview with Sina Technology.

　　However, judging from the situation after the release of Meizu 15, it is obvious that Meizu fans are not satisfied.

　　An old Meizu friend who claimed to be "past the age of brainless fans" posted on the Meizu forum, "Old Huang’s little marketing tricks, to be honest, at an age when he can still be fanatical, I still admire them. Now, I don’t want to say it out. In short, Old Huang is Meizu’s biggest reliance and the biggest obstacle. Stop using Old Huang as a gimmick, and recall the success of J. wong ten years ago to sum up the successful experience. For Old Meizu, the whole mobile phone that makes Old Meizu stand up straight is like the whole m8 back then. Leading the trend is not Meizu’s responsibility, but at least keeping up with the trend is the reason why Meizu continues to buy Meizu mobile phones."

　　Huang Zhang’s repetition of Meizu 15’s publicity and marketing rhythm has indeed brought a lot of negative word-of-mouth to this product. Yang Zhe, Meizu’s senior vice president, also admitted in an interview after the press conference that Meizu 15 is indeed just a product of Huang Zhang’s small test. "Mr. Huang has been out of the company’s management and operation for a period of time. After he returns, he must feel that his grasp of the market is accurate or inaccurate, and whether the concept can be accepted by consumers? There are also old Meizu friends who have lost a lot, and many have been replaced and turned into young ones. Whether these people buy such designs is not a simple matter."

　　Urgent need for clear brand and product positioning

　　After the separation of the Meizu brand and the Meizu brand in May 2017, the Meizu internal positioning of the two brands was clarified: the Meizu brand is more focused on the high-end market, targeting business, government and enterprise, high-end, and elite groups; while the Meizu brand is targeted at the young people market and undertakes the task of sales.

　　Although the positioning and differentiation of the two brands have been done well, in fact, the brand perception of the Meizu brand has not been successful, and the business attributes of the product are not enough.

　　According to the Flyme user report released by Meizu at the end of last year, the cumulative number of Flyme users exceeded 6,000 units. In terms of overall age distribution, 31% were aged 15-22, 59% were aged 23-35, and only 4% were aged 36-45 and over 46. Geographically, second-tier cities accounted for 35%, third-tier cities 24%, fourth-tier cities 26%, and first-tier cities only 13%.

　　This means that Flyme users can also be roughly regarded as Meizu mobile phone users, with young users between the ages of 15 and 35 in second- and third-tier cities accounting for the vast majority.

　　This poses a challenge to the high-end business image that Meizu brand is eager to create. On the one hand, only 8% of Meizu’s own users meet this age group. Most Meizu users are not interested in the Buddhist marketing and business brand perception elements added by Meizu on Pro 7 and Meizu 15. This was shown when Yang Zhe released a promotional poster on Weibo to warm up Meizu 15. Existing Meizu users do not like and recognize Huang Zhang and Yang Zhe’s unique brand concept for Meizu.

　　On the other hand, the Pro 7 and Meizu 15 did not reflect enough business elements in terms of product attributes. Yang Zhe emphasized at the press conference that purchasing hundreds of kilograms of pure gold materials to color the back shell, spending millions of dollars to customize Samsung’s new size display, and a global haptic feedback system did not constitute a necessary factor to impress the business crowd, let alone compete for users from Huawei, Samsung, and other players.

　　Confused product lines and pricing strategies

　　"Meizu is the real flagship" is a kind of ridicule by netizens that Meizu’s flagship product is not as good as Meizu’s products in some configurations. Unfortunately, this ridicule happened to Meizu 15.

　　Meizu 15 series has a total of three products, the M15 uses the Snapdragon 626 processor, with 4GB memory + 64GB storage, priced at 1699 yuan; the 15 uses the Snapdragon 660 processor, with 4GB + 64GB storage, priced at 2499 yuan; the 15 Plus uses the Samsung Exynos 8895 platform, with 6GB + 128GB storage, priced at 2999 yuan.

　　Overall, the three products make a good distinction in terms of configuration and price, but the comparison with the Meizu E3 just released by Meizu will be rather awkward.

　　The Meizu E3 uses a Snapdragon 636 processor, with 6GB + 64GB storage, and is priced at 1799 yuan. Although the Meizu E3 lags behind the M15 and 15 in terms of camera performance, it has an advantage in the basic memory combination. This will undoubtedly make the Meizu brand and Meizu brand product lines conflict and confusion in user choices.

　　Meizu brand’s previous flagship product Pro 7 also faces this situation.

　　Although it has a unique screen design, it is equipped with MediaTek Xili P25 and Xili X30 processors, and the price is as high as 2880 yuan and 3580 yuan at the same time. As a result, the product has not received external recognition, and the price has plunged 1,000 yuan in a short period of time, and it has even been exposed that the order has to be cut in the end.

　　Although the Meizu 15 uses a Qualcomm processor, the price of 660 + 4GB + 64GB at 2499 yuan has also attracted controversy. Compared with other brands at the same price, the competitiveness is limited.

　　Internal management crisis

　　Before the release of Meizu 15, Zhang Jia, the former director of Meizu’s cultural and creative department, bombarded Meizu’s senior vice president Yang Zhe, which had long attracted the attention of netizens and the media.

　　According to Zhang Jia’s description, since Yang Zhe joined in May 2017, he has proposed three plans: Meizu Cultural Asset Enhancement Plan, Meizu Financial Business Development New Concept and Flyme Cultural Asset Enhancement Plan, but they have all failed. At present, most of the staff of Benge Technology, a content marketing platform under Meizu founded by him, have also been lost.

　　In fact, this is just a microcosm of the change in Meizu’s organizational structure led and inspired by Huang Zhang.

　　Three months after Huang Zhang’s return, Meizu underwent a major organizational restructuring. Huang Zhang served as Meizu’s chairperson and CEO, and established three new business divisions – Meizu Business Division, Meizu Business Division, and Flyme Business Division. Huang Zhang personally managed the Meizu business division, and Yang Zhe served as senior vice president and general staff officer, responsible for the marketing of the Meizu brand; while Li Nan was responsible for the Meizu brand.

　　In September last year, Pan Yikuan, the vice president of Meizu’s business unit in charge of sales, left after less than four months; a few months later, Chu Chunmin, the vice president of sales of Meizu’s business unit, and most of the employees in the sales team he led announced their departure.

　　In December 2017, Huang Zhang adjusted Meizu’s structure again, establishing a new overseas business department, an e-commerce business department, and an accessories business department. He promoted CFO Qi Weimin to senior vice president of the company, on an equal footing with President Bai Yongxiang, with the intention of increasing revenue and reducing expenditure to ensure profits. At the same time, he further expanded overseas markets and expanded sales.

　　In addition to structural adjustments, Meizu has been in the bottom 10% for three consecutive years, which has contributed significantly to Meizu’s profitability since 2016.

　　Meizu is not so much going through an internal struggle, but rather a rebalancing of power under Huang Zhang’s will. Just as Li Nan, who was supposed to lead Meizu to independence, was finally asked by Huang Zhang to cooperate with Meizu’s division and accessories division on channels. At the same time, Huang Zhang also withdrew Meizu’s product definition and design authority; at the Meizu 15 conference, Yang Zhe also replaced the usual combination of Bai Yongxiang and Li Nan as the main speaker.

　　In an interview after the Meizu 15 press conference, Yang Zhe also talked about the recent Zhang Jia incident. He believes that this situation is a harbinger of Meizu’s long-standing accumulation of change. "Reform has been difficult since ancient times, and it is easy to see no reform." He also said that with the deepening of reform, there will be more organizational structure and personnel adjustments. "This incident shows that Meizu has reached a point where it must be changed."

　　After the Zhang Jia incident, Huang Zhang immediately called Yang Zhe and said, "No matter what, we must firmly move towards the correct brand strategy. A company should not be threatened by crude cyber attacks or even organized online public opinion. We must firmly follow our own path."

　　Conclusion: Can Meizu 15 and 16 save Meizu?

　　After experiencing the cold winter of smartphones in 2017, Chinese manufacturers felt the cold winter again in Quarter 1 of 2018. The "Analysis Report on the Operation of the Domestic Mobile Phone Market in March 2018" released by the China Institute of Information and Communications under MIIT shows that in January-March 2018, China’s smartphone shipments were 81.87 million, down 27.0% year-on-year.

　　Under the internal and external troubles, Meizu has indeed reached a moment when it has to change. Huang Zhang, who has always paid attention to products and even believes that good products are the only way to solve problems, has also made drastic changes to Meizu in terms of brand, marketing, products, and channels after his return.

　　However, just as Huang Zhang’s two comebacks in 2014 and 2017, in the face of such intense competition and rapid changes in the smartphone industry, can the spiritual leader who relies on the apotheosis-style come out to solve the problem again and again? For Meizu, the hope of rebirth is entirely on Huang Zhang, who has been isolated from the outside world for a long time. I am afraid that there must be both expectations of success and preparation for failure.

　　After transforming from a dream machine to a small test of the Meizu 15, Huang Zhang claims that the 16 series he has fully built will be released in August this year. If the Meizu 16 does not meet the expectations of the outside world, what should Meizu do?

　　Sina Technology official account

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

　　Loading

　　With the country’s strict investigation of drunk driving accidents in recent years, the chauffeur industry has become hot, especially the emerging Internet chauffeur platform is more popular among users, but there are also many users who are not completely at ease with the ability of the chauffeur. The reporter recently spent two months deep into the country’s largest Internet chauffeur platform, starting from an ordinary chauffeur, and went through multiple tests such as recruitment exams, driver training, and actual chauffeur processes. It is not easy to find that it is not easy to be a chauffeur.

　　The driving test is more difficult than the driver’s license test

　　At present, Internet driving is popular as a freelance profession. If you have nothing to do, you can come out to earn some money to supplement your family. If you have something to do, you can leave work at any time. The reporter searched for the keyword "driving" on Baidu and found that e-driving is the earliest Internet driving platform established, and it is also more formal and reliable. Therefore, he decided to "undercover" the platform to experience the driving process. The reporter himself has 8 years of driving experience and meets the requirements of at least 5 years of driving experience required by the platform, so he registered through the e-driving official website on March 23, and then took a preliminary test online. To be honest, this test is a bit "too complicated". It mainly assesses driving skills and some application scenario logic questions. A total of hundreds of test questions need to be answered, which is more difficult than the car test back then.

　　Then, after three days of waiting, the reporter finally waited for the interview notice, and went to the e-driver Beijing branch full of excitement. He saw that many of the driver masters who came to interview were waiting for the interview number. During the interview, the branch manager was like a confidant brother, telling me about the problems that may be encountered in the driver, so I should be mentally prepared. The general meaning is: "We are in the service industry, because our industry is relatively special, the customers we face are sometimes irrational, and we must do our own service well." After that, we also talked a lot about business-level knowledge, as well as the software application of the smartphone APP client.

　　Since the reporter himself was rather talkative in the interview and performed fairly steadily, the branch manager agreed to let me enter the next stage of the road test, which was located near the company. The road test was mainly taken by an examiner from a professional driving school. The test simulated the scene of a driving school. There was a feeling of taking a driver’s license test, and there was also a road test. The examiner held a scorer in his hand and scored at any time. I secretly consulted, and he said that only if he achieved excellent results in both the manual transmission and the automatic transmission assessment could he have the opportunity to become a cooperative driving master of the e-driving platform. Fortunately, in the end, he passed the relevant test and became a "certified" driving master.

　　In general, e-chauffeur has strict requirements for recruiting chauffeur masters, giving people the feeling of "devil-like" assessment. Correspondingly, its chauffeur service requirements are to provide "angel-like" services. Drivers have many years of driving experience alone, and they also need to meet many services in the customer’s chauffeur process. According to the examiner, all chauffeur masters in the platform regularly participate in the company’s internal "chauffeur star" training to improve work skills and Client Server awareness.

　　The first driving experience

　　On the first day of the reporter’s post, he experienced his first driving job in Beijing. That day, he happened to encounter a couple in Sanlitun who drank too much, and the two were arguing. After getting on the bus, I asked them where they were going. The male customer said: "Go to the second ring road first," and then drive around the second ring road. During the driving process, the male customer repeatedly said that I was driving slowly, hurry up, hurry up! The female customer said that you are driving too fast, can you drive slower? The reporter suddenly realized that the driving is so difficult, but I remember that the branch manager said to me during the interview. During the driving process, "I only look at the road ahead and don’t smell the things outside the window." I still smiled and asked, "Where are you going? We can’t keep walking around the Second Ring Road. "In the end, the customer still told me the location, and after the driving was completed, the female customer got off the car and apologized to me repeatedly. The work covered a total of 14.6 kilometers and collected 59 yuan for the driving fee, which can be regarded as a small income.

　　Service-heavy details will be recognized

　　On April 24, the reporter discussed his experience with a "colleague" at the entrance of a restaurant in the evening. Master Liu, a 48-year-old driver with 21 years of driving experience, told the reporter: "I have been driving for more than 2 years. It turned out to be a taxi driver. Now I feel that it is not easy to be a driver. I remember once a customer drank too much and vomited on the door. I bought him a bottle of mineral water. After the customer drank half of it, I got out of the car and wiped the car with the other half of the water for him. Not only did he get a tip that day, but he also got a good review the next day." After listening to him, the reporter immediately felt the importance of details in the service process.

　　It is very likely that you are driving an "insider"

　　According to Master Liu, in order to improve the chauffeur service, the e-chauffeur company has also established a "mysterious customer" department, which is mainly responsible for monitoring the service quality of the chauffeur from time to time, such as wearing work clothes and work cards, whether there are polite words after getting on the bus, checking the appearance of the vehicle, informing the current starting price and displaying the odometer throughout the process, whether it can be in place within 10 minutes, and how to deal with the customer’s discomfort. For example, if the customer says that he is uncomfortable, dizzy, headache, etc., will the chauffeur ignore it? In other words, the customer who appears in front of the chauffeur is likely to be an "insider", who is here to "secretly visit" your service quality.

　　In order to standardize the driving habits of chauffeur drivers, e-chauffeur also refers to the national road traffic safety violations cumulative points system and sets up chauffeur points. The scoring period is 12 months, and each chauffeur driver has 12 points. The customer complaint linkage mechanism, according to the specific customer complaint content, deducts the chauffeur’s chauffeur points. For each chauffeur point deducted, the driver will face being blocked. Once the chauffeur points are deducted, the chauffeur platform will lift the cooperation with the driver. This also sets a yellow line and a red line for the driver master, so that everyone can abide by the rules and protect the driving safety of customers from the system.

　　The threshold for regular driving companies is not low

　　It is understood that in people’s traditional concept of traditional chauffeur is that a few drivers who can drive can establish a chauffeur company, and even personal behavior, printing a business card in a familiar hotel, claiming to be a chauffeur company, without going through rigorous exams, nor corresponding insurance protection. The survey found that the fees of this kind of chauffeur company generally start at 200 yuan, and the waiters have a cut, generally ranging from 50 to 80 yuan.

　　With the popularity of smartphones in recent years, it has also given birth to an Internet-based driving platform such as e-driving, which has made this industry that previously seemed to have low barriers to entry more and more stringent. Through the reporter’s personal experience in the driving platform for two months, the current driving platform has greatly subverted the traditional driving industry from the way of managing drivers to the awareness of serving customers, so that the driving industry has a new development model. Now, through the driving service generated by e-driving, any problems will be dealt with by the corresponding person. For example, if there is a traffic accident, there will be a Client Server department to help the driving master communicate with the customer to deal with the solution. The company has purchased driving insurance for each master, and the maximum compensation can be 2 million yuan per transaction.

　　At the same time, the reporter started work as a part-time driver around 7 o’clock every day during the past two months, and went home around 11 o’clock. The average monthly income can reach 6,000 yuan. It can be said that an ordinary master can earn a small amount of income in the driver platform to subsidize the family.

　　Nowadays, it has become easier for users to find chauffeurs through the Internet, with more transparent prices and safer services. The future of the Internet chauffeur industry is promising.