Zhongxin. com, Fuzhou, December 19 (Ye Qiuyun) "Lifelong education is related to the old and the young. It is more meaningful for compatriots on both sides of the strait who live in Jianhua community to promote the construction of a cross-strait integrated lifelong education model demonstration community." On the 19th, Chen Xiurong, honorary president of Fuzhou Taiwanese Investment Enterprise Association and chairman of Fuzhou Xianshi Enterprise Co., Ltd., said in Fuzhou.

　　On the same day, a cross-strait community celebration was held in Jianhua Community, Gulou District, Fuzhou City, Fujian Province. On the stage, performers from both sides of the strait gave wonderful performances; Under the stage, the old "birthday stars" applauded constantly.

　　In recent years, with the deepening of social aging in China, the demand for aging education and lifelong education has increased rapidly. In September, 2017, Fujian Provincial Department of Education established Fujian Lifelong Education Service Center based on Fujian Open University, and carried out lifelong education research, management and service for the whole province of Fujian.

　　"We found that the elderly have a strong willingness to accept new things, and their enthusiasm for learning is also very high." Chen Cheng, the teaching affairs department of Fujian Lifelong Education Service Center, said that from February to November, 2023, the project of "Helping the Elderly into Communities with Wisdom" had entered 31 communities in Fuzhou, delivered 108 classes and served more than 3,000 elderly students offline.

　　Cross-strait lifelong education exchanges and cooperation began with adult education, and now it has extended to continuing education, lifelong education, learning city, community education, education for the elderly (old age, old age) and so on. At present, the sub-district office of the Ministry of Water Affairs, Jianhua Community and Fujian Lifelong Education Center are jointly building a cross-strait integrated lifelong education model.

　　"In the future, we will send seven teachers from Taiwan Province to teach in Jianhua Community, including handicrafts, psychological counseling, family education, guzheng and pipa." Tan Jiaming, director of the Cross-Strait Youth Research Center of the Committee for the Care of the Next Generation in Pingtan Comprehensive Experimental Zone, one of the organizers of the event, said.

　　At present, the cross-strait integration lifelong education center is under construction. As the head of the Preparatory Committee of the Cross-Strait Integration Lifelong Education Center, Yu Jianfeng said that under the guidance of Fujian Lifelong Education Service Center, in the first three months, they had carried out normalized cross-strait integration style training and exchange in Jianhua Community, and students from both sides of the strait studied calligraphy, Ba Duan Jin, yoga and other courses together. "Today’s activity is just one of the links. It has organized cross-strait community residents to celebrate their birthdays together, bringing closer ties between the neighbors on both sides of the strait."

　　Chen Xiurong also believes that sending young people from Taiwan Province to the community can make cross-strait integration more active, closer to people’s daily life, and more acceptable to compatriots on both sides of the strait for cross-strait exchanges and integration. (End)

Text/Jin Cuodao Channel

"Riding the wind and breaking the waves" entered the 3.0 era.

The rising path of the term "Sister Lang" is very similar to that of women in this era.

It seems that since the first two years, a kind of feminism against traditional people has reached its climax."Feminism" and "mistress" have repeatedly become marketing terms with their own topics.

Under this momentum, women seem to have to meet the new expectations of society in order to be worthy of the title of "women of the new era" and deserve praise; In some marketing tones, women seem to be great enough only if they are independent and powerful.

As time goes on, we can see that the marketing that can make women "buy" gradually decreases, and her consumption seems to have entered a "weak period".

The reason is that the over-hyped "female gaze" and the "overcorrection" in order to seize the feminist slogan are revealing more and more problems. Many marketing slogans that seem to advocate women’s interests have imposed more shackles on women.

Female marketing is becoming more and more difficult, and many enterprises that want to seize the dividend of the times seem to be in a dilemma.

In this slightly embarrassing state, how can brands better solve the problem if they want to enter women?Euler, a car brand that loves women more, launched a special "confession" in the past 520 and handed in a high score answer sheet.

Looking back at the general marketing ideas when women’s topics just emerged, most of them are "independent you are the most whispering", "confident you are the most beautiful" and "free you are the most noble" and so on.

Although it is true, independence, self-confidence, freedom, etc., these words should imply sincere yearning for beauty, but when they become empty "please" that only exists in slogans and floats on the surface, they are not tying new burdens to women.

The frenzied marketing trend went down, and even the word "woman" on Women’s Day was once kept secret, and instead it was called "goddess" and "queen".

Since the beginning of this year, the marketing campaign with crazy momentum in the previous two years seems to have begun to be less intense, and the topic is far less sharp than before. The female theme that once "exploded per capita" no longer appears in the screen.

It is not so much that people are getting tired of women’s topics as that the society hates the routine marketing campaign.

of course，There are still some "heart-wandering" marketing cases quietly out of the circle.

Polaiya said: "Gender is not a boundary, but prejudice is"; Zhiben said: "I want to be what I want to be"; JD.COM said: "Her unknown side, every side is amazing"; Hua Xizi asked: "How do we reach the balance?" … Brands no longer praise women blindly in order to attract people’s attention, but dig, discover and affirm their unique qualities in a gentle way, and finally land on women’s actual pain points and growth demands.

Just past May 20th, the pre-sale conference of Euler Ballet Cat "Come for Love" also confirmed this trend.

Are women and cars inherently lacking in tacit understanding? I’m afraid not. By 2021, the number of female drivers in China has reached 162 million, accounting for 33.68%. With the rise of women’s demand for car purchase, her voice is eager to occupy a place in the automobile field, but unfortunately, such rights are still relatively lacking.

This is the pain point that Euler is facing directly.It is under the dedicated determination to "love women more" that Euler’s first female-only car, the ballet cat, arrived.

What kind of car do women need? Let women say:

The exclusive female research team of ballet cats unveiled at the pre-sale conference is the first in the industry. They come from various fields related to women’s life, such as fashion, jewelry, home, mother and baby, and make comprehensive suggestions for the design of ballet cats.

Is there a tacit understanding between women and cars? Let her feel for herself:

Ballet Cat sincerely invites AoDingwen, a national first-class actor and young dancer, to interact with the ballet cat at the pre-sale conference as a representative of elegant women, so as to fully show the elegance, fashion and thoughtfulness of the ballet cat to women.

As Wang Weiwei, CMO of Euler Auto, said at the pre-sale conference of ballet cats: "Euler makes cars for women, and the origin of thinking is not narrow feminism, not encouraging women to live, but making women better become women, gentle and firm, romantic and beautiful, and harvesting the softness and happiness they deserve."

In other words,Women don’t need to be taught how to be women.

We must admit that the natural differences between men and women in physiology and psychology, including vision, body feeling and emotion, are the best solutions to help women find themselves. It is precisely because Euler had such an understanding a long time ago that the ballet cat is what it is today.

People have an eternal pursuit of beauty, and the aesthetic concept of elegant renewal of ballet cats explains the aesthetic that is more in line with women’s pursuit. The use of arcs conveys a soft and elegant aesthetic feeling, and with a retro attitude, it interprets the fashion trend that is out of date; Dingbai, Azure, Rice Glaze, Junxia, Morning White, Golden Wind and Jade Dew, the official six colors condensed the glaze essence of Song Dynasty porcelain.

From the east to the west, from the classic to the trend, the ballet cat subverts the traditional masculinity in terms of automobile design, and from the perspective of women, this temperament complements each other.

At the same time,Ballet Cat has also reconstructed a deeper concept of "female friendliness" for cars, and we can see the "connotation" tailored to the needs of female segmentation in it.Workplace beauties, omnipotent mothers, beautiful girlfriends … What inconveniences do women face in different roles and different life scenes?

When commuting or dating, the ballet cat can be a mobile dressing room. The oversized cosmetic mirror with LED light source and the cosmetic box at hand are very convenient. You can also take a selfie in the car when you are in a good mood.

Driving with cold hands and physical discomfort during the physiological period, the ballet cat can be a warm man with intimate companionship, and the seat, steering wheel and air conditioner can be activated by voice control or one button to be surrounded by warmth;

When taking care of children, the ballet cat with children’s mode turned on can be a good helper, so that mothers can check the children’s situation in the car in real time while driving, reducing potential safety hazards;

There are also functional systems designed for actual scenes, such as braving the wind and waves mode and goddess mode …

The exclusive seat designed based on women’s ergonomics, the steering wheel size set for women’s shoulder width and palm size data, and even the angles of the seat, steering wheel and dashboard are precisely adjusted for women’s physiological data …

These are the answers that ballet cats give to women—Exclusive preference.

Undoubtedly,The current female consumption is still in the dividend period.So can this dividend period last for a long time? The answer is actually yes.

Since the beginning of this year, the battle of brand marketing seems to be much milder, but the consumption trend of her economy is still strong. The "Tik Tok 38 Festival" data report shows that the number of female consumers increased by 115.6% year-on-year.

In the automobile circle, with the increasing demand for women to use cars, the "female-only" tailored for them has just ushered in the ballet cat, a real new force.

At the pre-sale conference of ballet cats on May 20, Euler officially announced that the pre-sale price range of ballet cats was 193,000-223,000 yuan. Once the pre-sale was opened, it achieved good results. It is conceivable that the volume of women in the field of automobile consumption still has a huge room for explosion.

However, if you want to really reach the heart of women, you need the brand to focus on exerting force;About the female theme of marketing, it is a "long-term doctrine" that needs the brand to dig deep.

Euler’s determination can be seen from the moment when the official announced "a car brand that loves women more". Euler’s first female-only car, the ballet cat, is a key step for Euler to enter a new era of female marketing, and it is also a new starting point for Euler’s brand to rejuvenate and improve.

"Today’s consumer market, not win in the big and complete, but win in the small and specialized.The more focused you are, the more you will win.Dong Yudong, CEO of Euler Auto, said this.

Conclusion:

Although the current female theme is sensitive, "her power" is still a trump card. In order to really break the so-called "weak period" of marketing, marketing ideas must first be put in a correct position.

Slogan-style touting may make people "go to the top" for a while, but rhetoric divorced from reality will never really reach people’s hearts, and the dream bubble away from reality is doomed to burst with a poke.

Because women are kidnapped by these slogans, it’s hard to tell whether they should follow their own heart to realize themselves or adapt to the new expectations of society. What brand marketing can do is not to draw a big "cake" for women, but to think about what it can do for women.

"Love her" is not to forcibly shape her into what society expects.

But let her have more room to turn around in this world and find her own light with her.

Top Ten Must-Visit Cities in China | Come and see how many you have been to.
Shanghai
Shanghai, where land is precious, also has amazing natural scenery.
Popular attractions: Disneyland (Shanghai Botanical Garden-Yuyuan Garden-City God Temple Bund, etc.
Beijing
I like to see the magnificent northern scenery, and I can visit Phoenix Ridge or climb the Great Wall.
If you like historical sites, you can visit the Forbidden City, Tiantan Heart and Summer Palace.
Popular attractions: Nanluoguxiang, the Forbidden City, the Great Wall, the Summer Palace, the Temple of Heaven and the Ming Tombs.
Lijiang
Lijiang and Sichuan Langzhong, Shanxi Pingyao, Anhui Shexian are also called "four well-preserved ancient cities".
Tourist attractions: Lugu Lake, Baishui River, Yunshanping, Yulong Snow Mountain
Lijiang Mufu Meili Snow Mountain
Sanya
Sanya is a coastal tourist city in southern China, a central city and a transportation and communication hub in southern Hainan Province.
Popular attractions: wuzhizhou-Paradise Forest Rainforest Seascape Glass Plank Road Guest Fishing Village Tianya Haijiao.
Hangzhou
Speaking of Hangzhou, the place people think of is the West Lake, and they feel comfortable in the south of the Yangtze River.
Popular attractions: Xinlingyin Temple in Xixi Wetland, West Lake, Beijing-Hangzhou Grand Canal.

Chongqing
Referred to as "Chongqing", it is also known as the mountain city, the heart of the Three Gorges of the Yangtze River-Dazu stone carving, a world cultural heritage, and other magnificent landscapes.
Popular attractions: Chaotianmen-Jie Fangbei Xinhongyadong ciqikou ancient town
Chengdu
There are many beautiful scenery, delicious food and so on
The leisurely and prosperous Chengdu attracts countless young people.
Popular attractions: Dujiangyan Scenic Area of Wuhou Temple in Kuanzhai Lane, Jinli, chengdu research base of giant panda
Mount Huangshan
It is one of the three mountains in Xiuning County, yi county and Huizhou District, huangshan district.
Hot spots: sunrise, strange pines, strange rocks, sea of clouds and hot springs.
Nanjing
Nanjing is one of the four ancient capitals in China, known as the ancient capital of the Six Dynasties, and a popular attraction in the Ten Dynasties: Sun Yat-sen Mausoleum, Confucius Temple, Nanjing Presidential Palace, Nanjing Yangtze River Bridge Observatory Yuhuatai.
Guangzhou
Guangzhou was rated as the first-tier city in the world by —GaWC, one of the world’s authoritative research institutions on world cities.
Popular attractions: Guangzhou Baiyun Mountain, one of the famous southern Guangdong mountains, is called Yangcheng.

In the long history of China, every major social change is preceded by "cultural" change. The sacrificial culture of Shang Dynasty laid the foundation for the ritual and music civilization of Zhou Dynasty. During the Spring and Autumn Period and the Warring States Period, a hundred flowers blossomed and a hundred schools of thought contended for cultural opening and innovation, which ushered in Qiang Qin’s Han nationality, the Han nationality was formally formed, and the Confucianism of Confucianism also promoted the unification of China. The New Culture Movement during the May 4th Movement created a new culture in China, which was a fusion of Chinese and Western cultures and ancient and modern cultures, and provided a cultural foundation for today’s national independence and national prosperity. Today, we propose the creative inheritance and innovative development of China’s traditional culture, which is bound to provide the strongest cultural support for the great rejuvenation of the Chinese nation.

Culture is resources, culture is power, and culture is spirit. This is true for the nation, the country and the individual.

However, what is "culture" is still one of the problems that need to be discussed.

From the etymology, what is China’s so-called "culture"? Why does it have such great power? The analysis of culture from this angle can refresh us and help us understand the essence of China culture, as well as where and why it is different from western culture.

Let’s talk about the "text" of culture first.

Oracle Bone Inscriptions’s "Wen" is a hieroglyph, and the glyph is a pattern formed by many lines and interlaces, which represents a pictorial symbol carved on rocks or animal bones to convey consciousness. It is an ancient hieroglyph. Therefore, the original meaning of the word "Wen" is a pictographic ideographic symbol carved on rock walls and Oracle bones in ancient times. To put it bluntly, it is an image and a symbol carrier carrying meaning. Therefore, speaking words is a symbol used to express events, facts and information. This is one.

Second, writing is aesthetics. It is said that one of our ancestors looked up at the sky at the beginning of the humanities, and there were beautiful clouds in the sky, as the saying goes, the wind came and the rain went, and the clouds rolled and the clouds were comfortable; Looking down at the ground, it is precisely the beautiful mountains and rivers and the beautiful land. When observing natural humanities, historical geography, personnel stories, as well as architectural costumes, body shapes and even the spirit of consciousness, he found that these things have a very interesting thing in common. Those various patterns are beautiful things in the form of beautiful lines, and their forms can bring people beautiful enjoyment. "Wen" can not only express things, but also express spirit. All kinds of expressions make us feel both practical and enjoyable. So, he drew a "text". This is the origin of writing and the beginning of culture.

Therefore, the original meaning of the word "Wen" expresses beauty, mainly the kind of beauty that brings beauty to people in form. Therefore, we say that "Wen" is a pattern. Later, the poems and paintings we wrote, including our words, calligraphy, music and dance, were all patterns, and they all expressed a kind of aesthetic and formal "Wen".

If we grasp the original meaning of the beautiful pattern of the word "Wen", we can understand the characteristics of China culture. China culture pays special attention to poetry, aesthetic feeling and the comfort and comfort of secular life. China people pay attention to "life", that is, "to be born and live", and to live beautifully, healthily, abundantly, comfortably and poetically. For the beauty of life, because of the beauty of life, people in China often write poems about life.

China is a country that attaches importance to life, aesthetics and poetry. It emphasizes the free and easy mind, the cultivation of mind, the vibration of soul and the enjoyment of emotion on the basis of the unity of nature, mind and matter, and the unity of inside and outside, and pursues the aesthetic feeling in life.

There is a saying in the ancients that "poetry expresses ambition". "ambition" is "the heart of intellectuals" Poetry, as a "text" to express the feelings and emotions of the heart, is the most appropriate carrier and the best expression of beautiful "text".

Therefore, from patterns to words to poems, paintings, music, architecture and clothing, "Wen" has become an aesthetic activity for objects, a sense of beauty and beauty of people, and then it is derived from aesthetics. "Wen" is a phenomenon form, a subjective feeling, an aesthetic relationship between subject and object, an attitude of observing life and existence, and a poetic mode of life, culture and poetry.

Look at "Hua" again.

"Hua" is two people in Oracle Bone Inscriptions. On the left is a man standing head-up, and on the right is a man falling head-down into the ground. From left to right, it is a change from birth to death, which is also a natural life process. Oracle Bone Inscriptions’s man on the right is written as a dagger in the bronze inscription, so the word "Hua" is horrible: a man on the left and a knife on the right-killing people, which means revolution, innovation, innovation and metabolism. Therefore, "transformation" is a movement, a law of nature, progress and change, that is, the old dies and the new is created, that is, "dialectics". This is the first meaning of "Hua".

It is said in the Book of History that "every day is new, every day is new, and every day is new", which expresses this law of nature. This "new" is "pro" on the left and "Jin" on the right. "Dear", the top is a metal drill, which is inserted into the stake below, and then the axe on the right is used to cut the stake, and the stake is decomposed and split for firewood. Therefore, "new" is broken down, turning the whole into parts and the big into small ones. As far as philosophical methodology and behavioral practice are concerned, we usually call it "analysis" and "decomposition", or philosophically, "deconstruction". This is the second meaning of "Hua".

On the whole, "transformation" is a process of change, change or elimination, and it is also an action and a process before reorganization and innovation.

Why should people be "modern" and "new"? Whether it is new or new, it is to find out the essence and law of the object world through research, anatomy and observation of parts and small parts, and apply it to production and life to create new things and new values. By turning the big into the small and turning the whole into parts, we can grasp the essence and law of the object more conveniently, have a more accurate understanding, have a more successful guarantee and get more achievements when we act. This is research, a process of academic activities, scientific exploration and philosophical thinking. Its purpose is to analyze, dissect and then "construct", that is, to reassemble concrete, phenomenal and fragmentary things with their own thinking, express them in the form of abstract thinking and present them as theories. A whole, an abstract meaning and a universally applicable law are constructed, from which "logic" or "metaphysics" is formed, which is a "Tao" based on the study of phenomena, that is, the source of the world, the essence of the world and the law of the world, so that we can use it and serve the survival and development.

The development of philosophy led to the development of natural science, which brought about the industrial revolution, and then there was a historic translocation of eastern and western countries in the world. "Culture" is the wheel and engine of world historical progress.

[This article comes from "33 Keywords of China Traditional Culture" published by People’s Publishing House]

Source: People’s Daily Online-People’s Daily Overseas Edition

Customers buy cosmetics in Haikou Riyue Square Duty Free Shop. Xinhua News Agency reporter Guo Chengshe

"China’s beauty market sales will exceed 1 trillion yuan in 2025." According to an article in Women’s World Daily, China has become the key to the growth of global beauty companies, driven by the increase of family income, the continuous influx of newcomers and the growing local brands.

At the "June 18th China International Beauty Summit Forum" held by Women’s World Daily, Gian positano, head of the Italian Cosmetics Federation, said that the beauty market in China is expected to reach 92.1 billion US dollars in 2022. The growth momentum will mainly come from the rapid growth of the male beauty products market and the rise of domestic beauty brands.

According to the report, China is not only a key consumer market and manufacturing center, but also a driving force for innovation. From setting up research and development centers to investment funds, many international beauty giants continue to expand their investment in China; At the same time, many local brands of beauty cosmetics in China began to internationalize in order to explore the international market. China beauty brands are still entering foreign markets through cross-border e-commerce.

In recent years, the beauty market in China is full of vitality, showing new development characteristics. First, the growth rate is fast and the coverage is wide. At present, the market scale of China’s beauty industry is gradually moving towards trillion level; Second, facial basic skin care is the core track, accounting for the largest market share, and the growth rate of sub-tracks such as makeup and makeup is also faster; Third, the male beauty market is developing rapidly, and major brands are competing to enter the market. In addition to "her economy", "other economy" has also quietly emerged; Fourth, domestic beauty brands have risen rapidly. Domestic brands have made remarkable progress in raw materials, formula and technology, and a large number of cutting-edge domestic brands such as Perfect Diary and Huaxizi have emerged.

China’s beauty market is booming, which is of great significance to promoting domestic and even global economic recovery. In terms of supply chain and industrial chain, the development of beauty industry is closely related to agriculture, biochemistry, glass industry, plastic industry, transportation industry and advertising industry, and many related industrial chains have been developed and integrated. This has a positive role in promoting the global industrial chain.

The unprecedented development of China’s beauty industry is the result of multiple factors.

First, with the continuous development of China’s economy, the main contradiction in today’s society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. Beauty products just meet the social needs and respect needs of consumers.

Secondly, more and more foreign excellent beauty brands have entered China, bringing advanced production technology, novel marketing methods and unique product concepts to the beauty market in China, promoting the industrial chain to be mature and perfect, and cultivating consumers in the beauty market in China to some extent.

Third, the consumer groups of beauty products in China are gradually expanding. With the rapid economic development, China people’s household income level and consumption power are constantly improving, and the demand for beauty products will also expand. In addition, some beauty brands have gone to other cities to explore the market after deep cultivation in first-and second-tier cities, and gained more sustained positive growth momentum.

Fourthly, the change of consumption concept provides a broad market for the development of beauty products in China. Generation Z consumers are the core consumer groups in the future beauty market.

Fifth, new social and marketing platforms such as live broadcast have expanded rapidly. The rise of social media, such as Little Red Book Assessment, online celebrity Live Delivery and KOL, has strongly promoted the development of China’s beauty market.

With the development of economy, the progress of science and technology and the change of consumer groups, there will be some new trends in China’s beauty market. First of all, driven by "Yan value economy", the influence of "Z generation" on the beauty market should not be underestimated. Secondly, digital transformation is the general trend. Digital transformation of layout is conducive to grasping the core channels of beauty products, such as credit payment method, digital marketing concept, digital network sales channels and so on. Finally, Guochao brand has great development potential. "Generation Z" consumers have a high degree of cultural self-confidence, preferring China elements and national brands, and new publicity strategies and marketing methods such as "co-branding" are loved by consumers.

If China’s beauty market wants to achieve steady and healthy development, it needs to firmly grasp the development direction. From the core competitiveness of beauty products, we should pay attention to the independent research and innovation of product formulas, establish a "moat" of domestic brands, and gain a place in the global beauty industry chain; From the special properties of beauty products, we should enhance the experience and efficacy of beauty products and enhance customer stickiness. As an "experience product", consumers will pay special attention to the core ingredients and actual use effect; From the perspective of development trend, we should focus on digital transformation, put product design and research and development, industrial chain operation and customer loyalty system on a digital platform, and then make a comprehensive layout of digitalization; From the perspective of sustainability, green materials should be used to promote sustainable development. Beauty products are "fast-moving consumer goods", and packaging materials will produce a lot of carbon emissions when they are processed. The country strongly advocates "carbon integration". If beauty brands can pay attention to sustainable development and combine with the major policies advocated by the country, it will not only benefit the brand itself, but also help the environmental development.

(Interview with Zhou Ying)