In the current market, on the one hand, under the general environment, it is generally believed that the 2024 goal of various brands is mainly to "survive and stay on the table"; on the other hand, the latecomer Xiaomi’s high-profile entry has once again stirred the game. In this chaotic background, how companies make cars and how car companies win has become the focus.

In such a chaotic situation, companies should return to the original intention of making cars, return to the mainstream demand for cars, and bring users better products. Only by making decisions can they have more explosive power. Therefore, the e π 008, which opened pre-sale at the Beijing Auto Show and exceeded 10,000 orders in five hours, is particularly worthy of attention.

On April 25th, at the Beijing Auto Show, Dongfeng Yipai officially debuted the second model, eπ 008, and started pre-sale at the same time, with a pre-sale price of 20 to 250,000 yuan.

In terms of appearance, the eπ 008 adopts the simple design orientation common to new energy today. The traditional front grille area is closed, while the front enclosure is integrated with a three-stage vent design, presenting a dignified and stable image. On this basis, the eπ 008 applies a through-style headlight group, and the light source in the lamp cavity is arranged in a dot matrix, which is easy to leave a deep impression after lighting, and can also strengthen the technological sense of the vehicle.

Its body size is a standard medium and large SUV, with a length, width and height of 5002 * 1972 * 1732mm respectively, and a wheelbase of 3025mm. The sensory sense of volume is very large, and the outline is somewhat similar to that of the Xiaopeng G9. They are all relatively regular shapes plus some round arcs, low-key and durable.

At the rear of the new car, a through-type taillight group is also used, and the internal details are also designed with a dot matrix, which echoes the front face. The spoiler above, the high brake light, and the black trim below not only increase the layering of the new car, but also add a lot of sportiness.

Entering the car, you can find that the eπ 008 continues the minimalist style design, and uses wood grain trim and a large area of leather to set off a sense of grade. In terms of materials, the new car is also full of sincerity. The entire cockpit is covered with a large area of leather. The official said that the interior of the new car is made of environmentally friendly materials, low odor, low VOC, high safety, and 100% environmentally friendly water-based surface treatment of cockpit leather. In addition, in areas such as dashboard guards, seat backs, and seat cushions, an additional organic silicone soft package is provided. It is the same type of material as a baby pacifier, which is safe, flame retardant, and stain-resistant and durable.

全车配备20个扬声器和WANOS全景环绕音效，其中比较有意思的是，它有2个主驾私享的头枕扬声器，供驾驶员一个人使用，不影响其他乘客。并且它还有独立的车外扬声器，供你和车外的朋友或者行人互动。

eπ008采用6座布局，其中第二排座椅具备电动调节功能，并为后排设置了一块大尺寸显示屏。而根据此前东风汽车官方透露的信息，eπ008标配隔音玻璃、六气囊和L2级智能辅助驾驶系统，车载冰箱也不会缺席。

同时，新车也必不可少的配备了消费者非常喜欢的零重力座椅、大容积冷暖冰箱、灵活后备厢空间等实用配置。

作为一款专门为家庭用户打造的6座全家舒享SUV，eπ008更是把安全感拉满，该车型的关键乘员舱区域均采用1500MPa超高强度钢板，并且全系标配6气囊，一至三排侧面一体式安全气帘。相较于安全配置还要选装的车型，可以说处处彰显企业对于用户安全的“责任感”。整车采用“2+2+2”6座布局设计，超5米的车长和超3米的轴距，让e新车的第三排大空间能轻松满足两位成年人的乘坐。

此外，新车基于东风量子架构打造，搭载东风马赫E电驱系统，电驱总成最高效率达94.5%，纯电车型综合能耗低至14.7kwh/100km，CLTC续航达到了636km。增程车型搭载行业首款热效率达45.18%的增程专用发动机，CLTC纯电续航210km，馈电油耗低至5.55L/100km，CLTC综合续航里程1300km，实现了性能与经济性的完美平衡。

eπ008凭借其卓越的品质，为新中产家庭提供了一款高价值精品车。它在新能源SUV市场中也具有显著的竞争优势，并有望成为理想L8的有力竞争者。让我们共同期待其市场表现。

Special feature of 1905 film network　The summer vacation is drawing to a close, and the film market is even stronger. While the box office broke through the 40 billion mark in the whole year, the box office of the summer file broke the previous year’s record with a score of over 17.8 billion.

Summer vacation always has a very free and easy side, and students’ holiday life also has countless possibilities. Every activity arrangement will bring them a different understanding of life more or less. The same is true of the power of light and shadow, especially this summer, in an animated film, the phrase "The canoe has crossed Chung Shan Man" gave different feelings to different age groups.

This film is also the opening film of ITG "Children of Light" children’s film season, which is directed by Xiamen Film Bureau and co-sponsored by Xiamen International Trade Holding Group Co., Ltd. and Xiamen Film Festival Co., Ltd., and it is the main scene of the team’s airborne activities to meet children in Xiamen.

As one of the "Golden Rooster" series activities of China Golden Rooster and Hundred Flowers Film Festival in 2023, ITG "Children of Light" children’s film season continues to bring rich film experiences to children’s audiences in China. From July 8th to 23rd, nearly 20 excellent children’s films from China, Germany, Northern Europe and other countries were released in turn. At the same time, the film season also launched surprise supporting activities such as children’s film criticism contest and light and shadow magic show.

Film is an art form that everyone loves to see and hear. The world of light and shadow, like a light, lights up children’s lives, and children can find a fulcrum from it and enter a special journey of light and shadow.

Exclusive customized "gluttonous" film list

ITG Children’s Film Season of Light, as one of the activities of the Golden Rooster and Hundred Flowers Film Festival in China in 2023, has always had high requirements in film selection. This time, excellent children’s films from China, Germany and Northern Europe have been selected, among which Changan Three Wan Li, the pioneering work of the "new culture" series launched by "chasing light animation", has become the opening film of this year.

It is worth noting that the selection of ITG’s "Children of Light" children’s film season breaks the single cognition of animated films and truly shows the possibility of children’s films from multiple perspectives.

How to bring useful and interesting films to children has always been the focus of ITG’s "Children of Light" film season. To this end, this year’s film list was jointly selected by the curatorial teams in Xiamen and Hongkong, and based on the principle of "high-quality companionship truly suitable for young children", while taking into account China’s traditional aesthetics, it tried to open an international perspective.

In 2022, the film season launched a special screening unit — — French children’s film screening; This year, I turned my eyes from romantic French to Germany, where fantasy and realism are more integrated. In the German children’s film festival unit, it is comparable to Harry Potter and has repeatedly set a new high at the box office in Germany; Adapted from a famous German children’s book, excellent works with many small readers in China are shown in turn.

As mentioned in the curatorial speech, "By watching these excellent German films, children will accompany the characters in the story to feel the joys and sorrows, and these experiences can stimulate their curiosity, empathy and creativity, which is particularly helpful to improve their’ absorptive mind’."

No matter how small the power is, it cannot be ignored.

Image narration often takes real or virtual characters as the narrative protagonist, which directly affects the audience’s senses and makes the audience feel that these images are partners, relatives and friends in life. Especially for children, it is dominated by hearing, smell and vision.

As early as the beginning of 2019, the Ministry of Education and Publicity Department of the Communist Party of China issued "Guiding Opinions on Strengthening Film and Television Education in Primary and Secondary Schools", which pointed out that using excellent films to carry out film and television education for primary and secondary school students is the need of the times to strengthen the education of socialist core values for primary and secondary school students, an effective way to implement the fundamental task of cultivating people by virtue, and an important measure to enrich the means of educating people in primary and secondary schools.

In addition, in 2022, the content of film and television education was added for the first time in the Compulsory Education Curriculum Scheme and Curriculum Standards (2022 Edition) issued by the Ministry of Education.

This also makes the outside world pay more and more attention to children’s movies. In the film history of China, children’s films have always occupied their own unique position, and both the Golden Rooster Award and the China Watch Award have honorary awards for them. Just looking at the market, children’s films are still declining. On the one hand, it is difficult to shoot, on the other hand, the outside world keeps a certain wait-and-see attitude towards them, resulting in few works becoming mainstream.

As long as there is an audience, the vitality of the film can continue. All kinds of phenomena prove that children’s films and film and television education in primary and secondary schools have extremely important value, especially in the trinity framework of "school-family-society", which has played a multi-integration value.

As a member of the society, Guomao Holding Group has persisted in carrying out public welfare actions for parents and children in recent years. At the same time, as the chief strategic partner of China Golden Rooster and Hundred Flowers Film Festival, after Xiamen put forward the aim of "Golden Rooster in the whole city all year round", Guomao Holding Group paid attention to the high-quality demand of parent-child viewing, actively combined children’s public welfare and film culture, and implemented the brand mission, and launched the "Children of Light" children film festival.

It started with the screening, but not just the screening. The children’s film season is to expand the aesthetic education enlightenment section, open the "children of light" children’s film criticism contest, and show their film criticism stories in various forms, either words or paintings. The film shows the imagination of the creator with images, while the children use their curiosity to put their imagination on their wings. The world of light and shadow, like a light, lights up the boring classroom on weekdays and shines into the hearts of children.

As the relevant person in charge of Guomao Holding Group said, film, as a comprehensive art, is a good medium to enlighten children’s growth and promote parent-child communication. By hosting the Children’s Film Festival, Guomao Holding Group will gather high-quality cultural and artistic content from all over the world to give back to the society better, and will continue to practice the brand mission of "leading advantageous industries and creating a better life" in the future, thus helping the development of China’s film culture.

As long as there is light, there is hope. In a beautiful childhood, there are always a group of children who will grow up together in excellent movies.

　　[Global Times Comprehensive Report] Swedish National Radio announced its withdrawal from Twitter on the 18th local time, which is the first large European media to withdraw or suspend its Twitter account after many public media in North America. In the past week, the Twitter company controlled by billionaire Musk labeled many western media such as Voice of America, National Public Radio (NPR) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which triggered fierce opposition from these media. However, many netizens ridiculed that the US government had forced the accounts of "rival countries" such as Russia to be labeled as "government media" on western social platforms, and now Twitter labels western media. "Isn’t this fair?" Previously, Twitter CEO Musk also revealed that the US government can completely control and read the private messages of Twitter users at will, but such news that is not conducive to the United States and the West is rarely reported by mainstream media.

　　Some China scholars told the Global Times on the 19th that the governments and media in the United States and other western countries, while flaunting the so-called "independence and freedom of the press", manipulated public opinion by various means to serve their own private interests. This "freedom of the press" is the "painted skin" of the American and western governments and their media.

　　"69% government-funded media"

　　According to Reuters, Swedish National Radio did not accuse Twitter of launching a new policy under the leadership of Musk, namely, labeling more western public broadcasters as "government-sponsored media". Gieringer, the station’s director in charge of social media operations, made an indifferent gesture, saying that the decision was made because the Swedish audience of the station had lost interest in Twitter. "Swedish National Radio no longer gives priority to its presence on Twitter," he said. The company still pays attention to its business on social platforms, but now it has decided to completely stop its account on Twitter, "because Twitter has changed and become less important to us."

　　However, the "European News" website said that the Swedish National Radio closed its Twitter account because of "concerns about fake news and hate speech". Gieringer did not hold back his accusations and complaints about Twitter. He said: "Of course, we have noticed the recent turmoil around the platform … … We believe that in the long run, this may affect Twitter’s handling of fake news, ‘ Water army ’ Robots, misinformation and hate speech. Of course, these factors also affect our decision to stop the account on the platform now. "

　　In the past week, Twitter has labeled VOA, National Public Radio (NPR), American Public Broadcasting Corporation (PBS), British Broadcasting Corporation (BBC) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which has aroused fierce criticism and opposition from these western media. The BBC argued that its funds mainly came from the TV viewing license fees paid by British families, and Twitter finally changed the label of the BBC to "publicly funded media". So far, this is the only western media that has successfully made Twitter modify the label of "government-sponsored media".

　　In this round of labeling struggle, the contest between Twitter and CBC is particularly fierce. On the 16th local time, CBC and its related accounts were tagged as "government-sponsored media" by Twitter. In this regard, CBC spokesman Omar said that Twitter wrongly described CBC’s "editorial independence", so the company will suspend the update of related accounts. He said that Twitter regards "government-sponsored media" as "the government may participate in defining the content of news reports to varying degrees", which is obviously not in line with the actual situation. CBC17 issued several tweets on the 17th, saying, "Our news is fair and independent. The opposite statement is untrue. This is why we suspend our activities on Twitter. " "CBC is funded by public funds voted by members of parliament. Its independence is protected by law. "

　　However, Twitter said that it is not groundless to label CBC as "government-sponsored media", "according to CBC2021 — According to the 2022 financial report data, the company received nearly $1.4 billion in funding from the government (accounting for 70% of its funds). " Musk immediately said that CBC’s "concerns have been resolved." He also attached a screenshot of CBC Twitter account marked "69% government-funded media" on the grounds that "CBC said they only received less than 70% government funding".

　　"Western media is being attacked by itself"?

　　Twitter’s move triggered fierce criticism from the western media. The British "Daily Mail" said that Musk was attacked for labeling the accounts of National Public Radio (NPR), American Public Broadcasting Company (PBS) and other western media as "government-sponsored media". Critics warned Twitter that "don’t misuse the concept, public funding (but not interfering with press freedom) is different from the state’s direct intervention in the operation of the media editorial department." According to the report, Freedom House in the United States said that the tag of "government-sponsored media" was "not fairly applied" on Twitter, and the media accounts of Turkey, Saudi Arabia, United Arab Emirates and Qatar were not so marked, while the public media accounts of the United States, Britain and Canada were marked.

　　After the acquisition of Twitter, Musk always claimed to transform Twitter into a social platform for "seeking truth" and labeled Twitter accounts such as Voice of America and Canadian Broadcasting Corporation (CBC) as "government-sponsored media". "Musk fought with western media to find the truth", the Russian newspaper Kommersant reported on the 18th that western media such as CBC and National Public Radio have recently strongly opposed being labeled as "government-sponsored media" by Twitter, which was previously only used in the accounts of Russian and China media. In this regard, some Russian netizens said, why did the western media loudly applaud when the United States and the West labeled the Russian media as "government media"? This is actually "the anti-bite of the western media."

　　The mutual accusation between Twitter and western public media has aroused the debate among netizens in western countries. On Twitter, some netizens said, "I fully support transparency. These news organizations did accept government funds, and they should not ‘ Government-sponsored media ’ The label has objections. " "The snobbish conservative media doesn’t like it, but I have witnessed everything here." However, some netizens said, "‘ Government-sponsored media ’ The label is inaccurate, which does not explain which government funding it is, nor does it reflect other sources of funding for the media. " But most netizens think, "This is completely fair, and this is exactly what they deserve." Some netizens ridiculed that "does 69% funding mean only 69% publicity?" "Perfect action. The numbers are so accurate. "

　　This struggle has also become the content of western political infighting. Before Twitter tagged CBC, Canadian Conservative Party leader Poliyev accused CBC of favoring the government and the ruling party. On April 12, he called on Musk to label CBC "more accurately". He wrote in the tweet: "We must protect Canadians from false information and manipulation by CBC." Poliyev stressed that this is a fact that Canadians should know.

　　Lu Chuanying, secretary-general of the Center for International Governance of Cyberspace of Shanghai Institute of International Studies, said in an interview with the Global Times on the 19th that the debate on labeling between Twitter and western traditional media was mainly due to the increasingly diversified channels for the public to obtain information. Western media flaunt "independence and freedom of news", but actually regard news as a "fourth power" beyond the public. In fact, this is a struggle for the control power of public opinion discourse.

　　Li Haidong, a professor at the Institute of International Relations of the Foreign Affairs University, told the Global Times reporter that in western society, the influence of the media largely depends on people’s attention. In the information age, digital communication has become popular, and the withdrawal of western traditional media from Twitter is tantamount to self-isolation, and it is impossible for people to follow.

　　50% believe that American media deceive the public.

　　In fact, this competition also highlights the lower and lower trust of the western people in the media. According to Al Jazeera, a poll conducted by Gallup Polling Company in February this year showed that only 26% of Americans have a good impression of American media, the lowest level in the past five years, while 53% have a negative view. 50% of Americans believe that most news organizations in the United States are misleading and deceiving the public, and they are "intentional". Only 25% believe that these news organizations have no intention of misleading the public. The poll also found that 52% of Americans believe that American media "don’t care about the best interests of readers, viewers and listeners".

　　Not only traditional media, but also western social media and online media are not much better, and they are almost controlled by the US government and capital. At the end of last year, shortly after Musk acquired Twitter, it broke the news that all social media platforms cooperated with the US government to review the content, and they all deleted the relevant content under the clear instructions of the US federal agencies. Musk released Twitter’s previous documents showing that Twitter cooperated with the FBI, the CIA, the Pentagon and other government agencies to suppress information about the US elections, the Ukrainian situation and the COVID-19 epidemic. On April 16 this year, in an interview, Musk once again broke the news that the US government can read the private messages of all Twitter users at will. "The extent to which the US government can effectively control anything on Twitter surprised me."

　　Li Haidong said: Facts have proved that the setting of "freedom of the press" peddled by the United States and other western countries to the world is a complete lie. Western news has innate value bias and ideological bias. No matter external or internal, many reports are hard to be objective. Recently, the mainstream western media almost ignored the truth about the bombing of the "Beixi" natural gas pipeline, and the "poison train" incident in the United States was exposed by social media such as TikTok and was exposed by foreign media and networks for many days before it had to express its concern. Regardless of whether there is government funding or not, the western media has actually completely lost its independence and become a tool to serve the interests of a few people or mobilize public opinion when the United States and the West promote their foreign strategies.

　　Claire Daley, a member of the European Parliament from Ireland, recently lamented on Twitter that the western media were "corrupt and biased". Daley wrote: "We must admit that our mainstream media is not free at all."

　　[Global Times correspondent in the United States, Canada and South Korea Xiao Datao short room Liu Haisheng Global Times reporter Ding Yazhen Yu Xiang Liu Yupeng Chen Kang]

　　Looking Back on the Hot Spots of Russian Military Intelligence in 2007 (1)

　　Click to browse military videos.

　　

　　

　　

　　

　　

　　

　　One of the military reviews at the end of 2007:Russia-US relations with more struggle than cooperation.

　　Struggle and cooperation are the main tone of Russia’s relations with the United States and other western countries in recent years. The relationship between the two sides has risen and fallen in the struggle and cooperation. In 2007, Russia-US relations showed a trend of more struggle than cooperation.

　　This year is the eighth year of Russian President Vladimir Putin’s administration, and it is also a year in which the contradictions between Russia and the United States and between Russia and the West are prominent and sharp. On February 10th, at the 43rd Munich Security Policy Conference, Putin lashed out at the United States for its "almost unrestrained" abuse of force, "overstepping the boundaries in almost all fields" and "always trying to realize political ideas by various means", and considered the "unipolar world" led by the United States unacceptable.

　　Putin’s fierce rhetoric reflects the deep cracks in Russia-US relations. The two sides launched a fierce confrontation around the US missile defense system in Eastern Europe, NATO’s continued eastward expansion, human rights and other issues. Read the full text ""

　　Russia becomes the new leader of arms export, while the United States is jealous, it deeply reflects.

　　Some American media pointed out that Russia has pushed the United States to the top of the world’s arms exports, not only because Russian-made weapons are cheap, but also because their weapons are really "very good." The media also pointed out that compared with the United States, Russia has many advantages in arms export.

　　According to the US space war website reported on the 10th, according to Russian military commentator Nikita? According to an article published by Nikita Petrov on Russia’s new website, Russian arms exports have earned $5.5 billion in 2007, and there are a large number of undelivered orders worth more than $20 billion. Read the full text ""

　　Russian strategic aviation resumed cruising NATO air force elite busy tracking and intercepting

　　For Russian long-range aviation, cruising outside Russian airspace is not a new task. Similar cruises began in the 1980s, in order to counter the US strategic air force cruises and the US deployment of Pershing-2 missiles in Europe. At that time, Soviet pilots had great courage, and they were close to the border between the United States and Canada, and sometimes they had to refuel twice in the air. During that period, the Soviet Air Force carried out about 170 long-range strategic cruises. After the disintegration of the Soviet Union, the voyage of Russian long-range aviation was greatly reduced and finally dropped to zero.

　　On August 17, 2007, according to the instructions of Russian Supreme Commander Putin, Russian strategic aviation officially resumed air patrol. As a preliminary attempt, the Russian Air Force flew to the Arabian Sea, the western Pacific Ocean, Guam and Alaska. In the words of Russian long-range aviation, "the purpose of resuming cruise is to show military presence in important areas of strategic significance to Russia and conduct combat training for pilots in the northern hemisphere." Read the full text ""

　　Russia rejects US anti-missile written proposal. New missile sword refers to Eastern Europe.

　　According to a report by RIA Novosti on November 23, the Russian Foreign Ministry pointed out that the content of the written proposal on European anti-missile issues recently submitted by the United States to Russia is inconsistent with its previous statement, and Russia is deeply disappointed. There are indications that a new round of confrontation between the two countries on missile defense has begun. Read the full text ""

　　Russia’s second missile battalion equipped with "Poplar-M" entered combat duty.

　　Russian Chief of Staff: Anti-missile system in Eastern Europe may lead to Russian attack

　　Russian generals call the contents of the US written proposal on anti-missile issues "shrinking"

　　Russian strategic missile forces will be equipped with new missile systems by 2017.

　　Russia will resume production of heavy military transport aircraft such as Il -76MF.

　　All four Russian naval fleets were replaced by commanders, and the headquarters moved westward.

　　The Russian army said that China and Russia have reduced their border military forces more than expected.

Editor: Cao Jin

1905 movie network news Recently, it is reported that Gu Zhiguo, a "post-95 s" boy from Suzhou, played a leukemia patient in a movie when he was a sophomore. This experience gave him a deeper understanding of leukemia.In 2022, Gu Zhiguo joined the Chinese Bone Marrow Bank. After a lapse of one year, Gu Zhiguo successfully matched a patient, and he did not hesitate to sign the Consent for Donating Hematopoietic Stem Cells, which will send hope to the patient.

Netizens have praised: "The positive impact of this film is really a lot" and "Positive energy guy, I wish him a good life"!

Since the promulgation and implementation of the Consumer Protection Law in 1993, the phenomenon of "professional counterfeiting" has appeared for nearly 20 years. During this period, with the rapid development of China’s economy and the continuous improvement of the legal system, "professional counterfeiting" has also undergone a series of changes: from a single-player approach to a team-based counterfeiting model with rich experience, and even a special "professional counterfeiting" company has emerged, forming an industry. The income of "professional counterfeiting" has also risen from several hundred yuan per claim to tens of thousands or even hundreds of thousands of yuan.

The claim mode of "professional counterfeiting" is relatively fixed: professional counterfeiters first complain and report to the relevant law enforcement agencies after purchasing the problematic goods. After the law enforcement agencies punish the merchants, professional counterfeiters use the results to negotiate compensation with the merchants or file a civil lawsuit for compensation. However, if the processing result made by the law enforcement agency is not conducive to the claim, the professional counterfeiter will file an administrative lawsuit with the law enforcement agency as the defendant, requesting to change or cancel the processing result. In recent years, such cases of "professional counterfeiting" have flooded into administrative law enforcement, civil and administrative litigation all over the country, which has caused administrative law enforcement organs and judicial organs to become "tools" for professional counterfeiters to make profits to some extent.

In the past 20 years, the development of "professional counterfeiting" has always been accompanied by great controversy. Not only the public has different opinions about "professional counterfeiting", but also the administrative law enforcement organs and judicial organs all over the country have different understandings about whether the identity of professional counterfeiters belongs to consumers. In March 2014, the Provisions on Several Issues Concerning the Application of Laws in the Trial of Food and Drug Disputes formulated by the Supreme People’s Court began to be implemented, which unified the judicial standards nationwide for the first time, and the consumer identity of "professional counterfeiters" was affirmed to some extent. Some professional counterfeiters also believe that the spring of "professional counterfeiting" has finally arrived.

In this context, "professional counterfeiting" will be more active, which will have a greater impact on relevant law enforcement agencies, such as business administration, quality supervision, food and drug supervision and other departments closely related to consumption. In view of the possible development and changes of "professional counterfeiting" activities, relevant law enforcement agencies should actively respond and deal with "professional counterfeiting" cases from the following aspects:

One is to change ideas. The administrative organ shall recognize the consumer identity of professional counterfeiters, and handle their consumer complaints and reports in a timely and lawful manner. Although "professional counterfeiting" makes administrative law enforcement a profitable tool, objectively increases the workload of law enforcement agencies, increases the difficulty of law enforcement work, and even leads law enforcement agencies to be sued in court, law enforcement agencies cannot be resistant to "professional counterfeiting" and easily think that professional counterfeiters are "unruly people". Law enforcement agencies should recognize the positive significance of "professional counterfeiting". On the one hand, "professional counterfeiting" urges businesses to abide by the law and improve the market order. The existence of "professional counterfeiting" itself shows that the relevant administrative law enforcement agencies have blind spots in law enforcement and the market is not standardized. On the other hand, "professional counterfeiting" can urge administrative organs to administer according to law, standardize administrative organs’ law enforcement behavior, and make administrative organs understand relevant laws and regulations more accurately. In practice, the problems involved in "professional counterfeiting" are often professional, and some professional counterfeiters often make a lot of preparations in advance for the relevant legal provisions involved in their complaints, so their understanding of relevant professional legal provisions is even stronger than that of some law enforcement officers. Such cases will promote law enforcement personnel to learn and understand the relevant laws and regulations.

The second is to clarify the division of powers. At present, the law enforcement agencies related to "professional counterfeiting" mainly include three departments: industrial and commercial management, quality supervision and food and drug supervision. "Professional anti-counterfeiting" aims at a wide range of problems, including not only the quality problems in commodity production and sales, but also the problems in commodity advertising and packaging labeling. Relevant government departments should clearly distinguish the law enforcement subjects of each kind of problems, so as to avoid mutual prevarication or repeated management. In addition, relevant government departments should also pay attention to the issue of regional jurisdiction. For example, "professional counterfeiting" is aimed at the quality of goods in the sales link, and the sellers and producers of goods are not in the same region. In this case, whether the law enforcement agency where the commodity seller is located has the right to handle the report and directly determine whether the commodity has quality problems. If the law enforcement agency has no right to directly determine whether the goods have quality problems, how should it supervise and examine the responsibilities of the commodity sellers? Such problems need to be further clarified and unified by relevant government departments.

The third is to pay attention to law enforcement norms. In response to the report of professional counterfeiters, law enforcement agencies should first clearly report the illegal acts targeted to avoid irrelevant answers. For example, the price administrative department received a report on price violations, which not only mentioned the price-setting behavior of merchants, but also mentioned their own purchase behavior. In this regard, the price administrative department should make it clear whether the report is aimed at the price-fixing behavior of the merchants or the price-fixing behavior of the merchants. Secondly, law enforcement agencies should accurately apply legal provisions. The problems involved in "professional counterfeiting" often involve a number of relevant legal provisions, and law enforcement agencies should choose the most accurate legal provisions. For example, if the content of the report is that a merchant used a false quality certification mark in an advertisement, it is suspected of violating both the relevant provisions of false propaganda in the Advertising Law and the relevant provisions of the Product Quality Law prohibiting the fraudulent use of quality certification marks. In this case, the law enforcement agency chooses the applicable legal provisions based on the principle that "special law is superior to general law". Finally, law enforcement agencies should also pay attention to the collection and preservation of evidence in law enforcement work to avoid the consequences of losing the case in administrative litigation due to insufficient evidence.

The fourth is to update the normative documents in time. The normative documents formulated by many law enforcement agencies for the specific operation of law enforcement failed to be revised according to the development and change of the national economy or the specific situation of the implementation of legal norms. For example, law enforcement agencies have formulated corresponding operational norms for the sale of goods in traditional supermarkets and department stores. However, when dealing with the reports on emerging e-commerce and TV shopping, the relevant contents in such normative documents are not operable. For another example, a law enforcement agency has formulated incentives for reporting certain types of illegal acts. With the development and change of social economy, the public’s literal understanding of one of the reward conditions is ambiguous. If the law enforcement agency does not modify the reward method in time, it will lead to the public not being rewarded after reporting, thus damaging the credibility of government agencies.

(The author is a judge of Shijingshan District People’s Court in Beijing)

Today, Brother Miao will report to you that my brother has been using this Star Age ET for three months.

appearance design

First of all, from the appearance, it belongs to the eye-catching type. At first glance, it may not be amazing, but after watching it for a long time, it will be quite good and classic. In terms of size, a 5-meter car with a 3-meter wheelbase has a large space, especially in the back row, which is well received by my family, especially my parents.

The back row is not only spacious, but also the angle of the back row can be electrically adjusted, which really improves the comfort of family members for long-distance travel. The whole cortex is skin-friendly, and what I like most is that the interface of the child safety seat is designed very conveniently, and a hook and loop is used, which can be easily connected when it is lifted.

Besides space and comfort, I want to focus on odor control.

The zero-formaldehyde model is really not covered. It has been more than three months since the new car, and it has basically experienced the hottest time in Changsha. There is basically no smell in this car. This is really conscience.

Tailbox space

Then let’s take a look at the trunk space, which is also necessary to talk about. It has a lot of space in the trunk, which is what my parents especially like every time they go back to their hometown. The native products of my hometown, chickens and ducks are completely piled in, and I can always pack them.

Moreover, the two rows of seats in the back are all controlled by electric adjustment and leveling. After leveling, I am completely asleep now. I am away from the front seat, and my two arms are completely lifted, so I can get close to the seat back of the front seat, so this body size and space are enough for home use.

Interior design

Of course, these are all from the perspective of car use, so what about the driving quality of our car? Let me talk to you, too.

After getting on the bus, I know that many friends will ask Brother Miao a question, that is, the center console of this car is disconnected. Is it good or not? It feels so weird, and its two screens are staggered and not in line.

At first, I thought so, too. It might be uncomfortable for these two screens to be staggered.

But in fact, after you really opened it, this central control place was disconnected. As for whether it is advanced or not, I think it is a matter of different opinions.

As for whether it works or not, I’ll tell you that it does work, especially in narrow places, when parking, it’s convenient to walk to the co-driver.

Design of central control lathe

Second, the two screens are staggered, including the steering wheel, which is not round. At first glance, your inertial thinking feels uncomfortable, but in fact, after you really use it. Because its steering wheel is relatively small, it can take care of the upper and lower spaces after it is non-circular.

Moreover, the instrument is not under the steering wheel, but above the steering wheel, so that when you drive, the instrument is basically in front of you, which is somewhat similar to the effect of head-up display. It’s just that if the central control screen is used, after its angle is lowered, if you like to watch the central control screen when driving, you may really need to get used to it, but when driving like me, I don’t look at the central control screen very much, so just look at the instrument.

And the application inside the car machine, to meet our navigation, listening to songs, watching videos and so on, basically there is no big problem. In addition, some friends have asked me that this dashboard is wide at one side and narrow at the other. Does the black edge have any influence? No influence.

Therefore, regarding the design of its interior, I don’t think we should listen to the online talk about this place. If we don’t think it will work, we won’t go to see it. I think a car, you really have to test drive it yourself, and test drive it a few times more, you will find that you may not care about what others say online.

Power and chassis

I won’t talk about the power of this car, Star Age ET. To be honest, the power of this place, because at present, like this new energy vehicle, its power is surplus.

I want to focus on the chassis. It’s CDC plus electromagnetic suspension. Although it will look up when you press the accelerator, Cullinan will also look up, but its chassis, first feedback, is comfortable. Because my brother’s car is equipped with air suspension, of course, the difference between air suspension and no air suspension is quite big.

The most important thing is that a car body can rise and fall, and the second thing is that when it crosses a bad road, its tiny vibration will be more resolved.

However, there are also disadvantages, that is, after you choose air suspension, you feel that the car is not so clear when driving.

But generally speaking, the chassis of Star Age ET is comfortable, and if you say that you have relatively rich driving experience at ordinary times, after you come up, you feel that its chassis is tight.

Even when I changed the line in an emergency, the posture of the whole car body was controlled in place. Therefore, this set of chassis is a set of chassis that I think is currently in place in this industry and made in China.

Sense of speed and carsickness

In addition, I also want to emphasize that the speed sense of this car will actually give you a little error. Maybe the chassis of the whole vehicle is really adjusted in place, and it is easy to overspeed if you are not careful. Just after the speed is up, you feel that the speed is not so fast, but in fact it is already up.

And for people who have carsickness at home, I want to focus on this point, because my mother belongs to a particularly carsick constitution, but my mother said that she would not get carsick in this car.

I feel that when we are considering new energy, especially now, if there is motion sickness in family members, then we must focus on a deep test drive.

Of course, because of this car, its overall chassis is slightly lower. Therefore, after getting on the highway, its whole vehicle is prone to the ground, which is actually good.

Let me describe it to you this way, that is, on the high speed, even if you run above 120, when you overtake, you are as steady as an old dog and lie on the ground tightly.

Fuel consumption and endurance

In terms of fuel consumption and battery life, in fact, its pure battery life is relatively real. I tested it on the high speed last time, which exceeded my expectation. Even on the high speed, it can run to about 12% before it starts the engine.

At that time, the endurance achievement rate could reach more than 80%, and I think this really scared me. Because it is an SUV, it is really a good data to reach this pure battery life achievement rate at high speed.

In addition, when you are in a state of power loss, the engine is basically insensitive when it is involved. And in fact, if it loses electricity, its fuel consumption is not high. You can look at the overall data. It took almost three months to pick up the car and then ran more than 6,000 kilometers.

Then we can see that the overall power consumption is more than 11 per 100 kilometers, and the oil consumption is less, and the fuel consumption is 1.9 liters per 100 kilometers. So overall, the cost of using this car is actually relatively low.

Although this version does not have intelligent driving, it does have L2 driver assistance.

In urban areas, this full-speed adaptive cruise can achieve basic intelligent driving ability, even on high-speed and expressway, and the overall performance is ok, and the availability is still relatively high.

summary

Generally speaking, many friends may choose to extend the journey of the car ET.

Because it costs more than 200,000 yuan to buy such a big car, many times the problem of home use is considered, but if the journey is extended, it should give you face and foundation.

Although it doesn’t look so amazing at first glance, it definitely belongs to the kind that is suitable for living. In this car, I feel the Star Way, as a high-end brand of Chery, and the Star Age is also a high-end series of Star Way. As Mr. Yin said, he really put in at no cost, and with the persistence of those science and technology men, of course, he buried the meat in the rice.

Speaking of the latest hot new cars in the car circle, Zhiji LS7 must be one of them. The price of this car is in the range of 300,000-500,000. Compared with the ideal L7, Tucki G9 and Weilai ES7 of the same class, you will find that Zhiji LS7 has many advantages in configuration, space, price and driving control, which can be said to be the "new king" of domestic high-end intelligent pure electric SUV.

Thanks to its excellent product value, at present, the blind order of Zhiji LS7 has exceeded 12,000. "The order situation of Zhiji once again exceeded our expectations. official website and app were under great pressure in a short time, and there was a situation in which the webpage was stuck, which showed that users were very concerned about LS7." Tamia Liu, co-CEO of Zhiji, said.

So, what new height did Zhiji LS7 roll out the intelligent pure electric SUV? What kind of interpretation does Zhiji Automobile bring to the "involution" of today’s industry? In the dialogue with Tamia Liu, we found the answer.

We should not only be a "king of volume", but also be a "king of understanding"

Although in the eyes of many people, Zhiji LS7 is a new generation of high-end intelligent pure electric SUV, Tamia Liu has different views on it.

He believes: "Crazy price cuts, crazy involution, and all kinds of mixed products are madly grabbing the market, which is unhealthy competition. Because smart electric vehicles are a clear track, but the cognitive threshold is relatively high, a large number of brands and products flock in, and the market is mixed, which is not conducive to the development of the industry. "

Indeed, in China’s new energy market, not only the new car-making forces like "Wei Xiaoli" lay out high-end fields, but also the high-end brands created by traditional car companies like Zhiji, Lantu and Aouita challenge the new forces.

In order to seize the market, there are ways to win the attention by reducing prices or in disguised form. There are also the best SUVs within 500,000, 1 million, or even within 500 to gain attention through the stacking of various configurations and parameters.

Some consumers are caught in the "sweet trap" because of the "involution" propaganda of manufacturers. In the later car experience, it was found that it was not as good as the manufacturer advertised.

For example, a manufacturer advertised that its SUV products used the same magic chassis as Mercedes-Benz Maibakh GLS, but the actual experience found that the driving quality was not as "magical" as advertised by the manufacturer, and even the owner was "dry-exploded" when he met the air suspension when he passed the speed bump.

Why is this happening? Because it is also suspended, the top models of luxury brands use double-cavity or even three-cavity suspension, and they are also suppliers of international brands. However, many new domestic forces use single-cavity suspension and adopt domestic suppliers. At the same time, coupled with the gap in chassis adjustment technology, the effects of the two are naturally different. However, in the publicity, consumers only saw the marketing words of "Magic Chassis of the same paragraph as Mercedes-Benz Maibakh GLS".

In this regard, Tamia Liu believes that "having" does not mean being good, and "having everything" does not mean being "the best in everything". "A car that seems to be fully equipped is probably not a top car."

Therefore, in the product building of Zhiji LS7, Tamia Liu introduced Zhiji’s different attitude of "involution"-Zhiji wants "directional volume", "professional volume" and "extreme volume" instead of "blind volume".

First, the "extreme" volume.

Tamia Liu said, "Zhizhi has a professional insistence on using the best things to bring the best experience to users." This is the ultimate volume, and everything should be the best for users.

So, what is the best? Let’s take LS7 as an example.

First of all, on the chassis, Zhiji LS7 has an all-star chassis configuration. For example, the air suspension system, Zhiji LS7 adopts the continental air suspension system of the same series as Maserati Levante, and cooperates with the Damptronic I electromagnetic dynamic damping adjustment system of Germany Besten, which can continuously adjust the damping force of the shock absorber in milliseconds according to different road conditions and adapt to different driving scenarios.

It is worth mentioning that Zhiji LS7 adopts a new generation of patented closed air suspension system of Continental Group. Compared with the open structure, the adjustment speed of the closed suspension is 40% faster, the noise is more than 10dB lower than that of the open structure, the integration is higher, and the energy consumption of the motor is lower. At the same time, the continuous working performance of the closed suspension will not be attenuated, and it is not afraid of the thin air pressure on the plateau. It can always maintain full-performance work in any environment and has higher reliability.

"The domestic air spring is also very good, but it can’t meet the requirements of the high-end intelligent pure electric SUV, which is also the order of magnitude. Therefore, we would rather spend twice the price to choose the continental air spring. " Tamia Liu said: "As a 400,000-class high-end luxury SUV that pays attention to driving control, we must be responsible for the products and not fool users. This is the bottom line of values."

"For example, the cost of air springs in mainland Germany is twice that in China; For example, there are many levels of electromagnetic suspension. Those who really play the track and control know what Beishideng stands for, and those who really understand it naturally understand. " Tamia Liu affirmed that in terms of materials, Zhiji is absolutely willing to give up the cost.

In addition, in terms of braking system, Zhiji LS7 is equipped with the first four-piston fixed brake calipers of Brembo, Italy, and a high-performance large-size scribed ventilation disc (365mm in front and 376mm in back), which further improves the braking efficiency and heat dissipation effect. In addition, Zhiji LS7 is also equipped with the integrated Onebox braking system in Germany (which is also one of the most advanced electronic brake-by-wire systems at present), giving it strong braking capability.

According to the data given by Zhiji, the response time of 100Bar braking force generated by stepping on the foot is 150ms, and that of non-OneBox braking system is about 250ms, which shortens the time by 40%. The actual experience shows that the braking performance of Zhiji LS7 is really good, which also gives the driver the confidence to step on the switch deeply. At the same time, we can also see that Zhiji LS7 is specialized in driving experience.

In addition to the top-mounted chassis hardware, the front windshield of Zhiji LS7 adopts a rare three-layer silver plating process in the industry, and is made of the same glass material as the domestic large aircraft C919. At the same time, the whole vehicle has adopted 11 double-layer laminated sound insulation glass. According to Zhiji’s introduction, its NVH measured results are about 6dB ahead of the industry, and the maximum ear pressure is reduced by 50%. The dual lidar +Orin chip scheme in intelligent driving and the 8155 chip in intelligent cockpit are all top-level hardware configurations at present.

From the above configurations, we can all feel that the configuration of Zhiji LS7 is not only available, but also uses the top products in the industry, which is the embodiment of Zhiji’s "extreme volume".

As Liu Tao said: "Zhiji wants to be a high-end brand. We must never fool users with shoddy products. We will never sacrifice the user experience. This is the bottom line of Zhiji’s values." "Only using the best things will bring the best experience to users."

Second, the "professional" volume.

What is a "professional" volume? Tamia Liu’s explanation is: "In response to market competition, this volume will be rolled. However, the volume must have the underlying thinking and do something different. This is a professional volume. "

To put it simply, it is to provide users with the configurations they really need, not those configurations that look beautiful but are actually chicken ribs.

For example, regarding air suspension and four-wheel steering, Tamia Liu said that there are many brands who follow suit and think that high-class cars must be equipped with air springs, which can be said to be a kind of "ignorance".

Tamia Liu thinks: "The value of air spring in cars is relatively small, but it will reduce the feeling of driving control. And Zhiji L7 is a car, and the core label is driving control, so we chose four-wheel steering instead of air spring. "However, on the SUV of Zhiji LS7, we can see the configuration of air suspension to further improve the passability and comfort of SUV, which is the embodiment of confidant LS7 professional volume.

For example, the glove box was cancelled in the passenger position of Zhiji LS7, so that the seat can be stuffed in after folding. This practice can be said to be very bold and innovative. In this regard, Tamia Liu said: "Innovation is a balance, and the key to balance is trade-off. On the one hand, the thinking of folding the seat and canceling the glove box stems from the demands of users, on the other hand, it is the core of the overall product concept. "

"When we can really fold the seats in the concept car completely, the whole space will be completely magically redefined. The benefits of this matter far outweigh the loss of a glove box. " In Tamia Liu’s view, canceling the armrest box can bring more comfortable riding experience in the back row, which is far more valuable and meaningful than the storage function of the armrest box.

The actual experience is also true, because without the constraint of the armrest box, the zero-gravity seat of Zhiji LS7 can unlock the "lying mode". The angle of the zero-gravity seat in the rear row can be adjusted to a large lying angle of 155 at most, and the passenger can completely lie flat when the passenger is fully folded into a footstool. Long-distance driving is more comfortable for passengers.

Moreover, Zhiji LS7 did not lose the storage space in the car because there was no armrest box. Because the central armrest of Zhiji LS7, the mysterious space under the rear seat and the second floor of the trunk, including the storage box at the bottom of the screen, are used. In Tamia Liu’s words: "This completely exceeds the value of a glove box."

Therefore, Zhiji’s professional volume is the local volume of the volume, so that users can really feel the practicality of the configuration, rather than paying for some flashy configuration.

Third, the "oriented" volume.

"Zhiji’s brand positioning is a luxury electric car, and we must match it. Use our major to provide users with’ oriented volume where experience is king’ ". Tamia Liu said, Zhiji positioning high-end brand, the configuration must be top-matching, but the premise is that in the provision of configuration, Zhiji should proceed from the user’s perspective and fully verify the actual usage scenarios of users.

Tamia Liu takes the involution of current computing power as an example. "Is 4 pieces of Orin good?" In Tamia Liu’s view, simple computing power can’t solve the pain point of user experience.

"Computing power will make people who don’t understand feel very powerful, but behind it is power consumption; Moreover, if the communication between boards is not solved well, it will bring great challenges to data and software and bring more pain points to the user experience. Therefore, the real solution is to properly orient the volume and focus on the user experience. " Tamia Liu thinks.

In fact, this is reflected in many aspects of Zhiji LS7. For example, the electric door equipped by Zhiji LS7. According to Tamia Liu, "Zhiji LS7′ s main driving electric door has been verified by 1000 scenes, and it can adjust the opening angle in indoor parking lots, outdoor parking lots and scenes with cats, dogs and other animals outside the vehicle."

Another example is the half-width steering wheel of Zhiji LS7, which is matched with the lifting huge scene screen and the ice-sensitive front dome of Star Fall Star Waterfall, which not only makes the cockpit more scientific and technological, but also brings excellent vision. More importantly, if consumers don’t like the half-width steering wheel of Zhiji LS7, Zhiji can also choose the traditional round steering wheel for free.

To sum up, Zhiji is not blindly piling up the configuration, but starting from the user’s experience, bringing users a more extreme and professional car experience. It can be seen that Zhiji is not only a "king of volume", but also a "king of understanding", and truly understands the needs of users. This is also a new force created by Zhiji as a traditional brand, which shows different car-making concepts or involution attitudes.

The essence of involution is a profound PK.

Talking about this, some people may question: the configuration level of Zhiji LS7 is so high, and it is supplied by first-line international brands. Everything is the best, so the cost must be not low. Tamia Liu also gave us a detailed answer to this question.

First of all, it is the support of scale effect.

In Tamia Liu’s view, the automobile industry is a scale effect. It is also a strong demand of the market if the quantity is quickly made to a suitable scale and the price control ability is increased.

Take LS7′ s oversized front dome glass as an example. Tamia Liu said that its cost is indeed more expensive than ordinary glass, but if it is scaled up, the cost will soon come down. Another example is the screen. Because of the previous cooperation experience with Zhiji, suppliers have more confidence in Zhiji. They actively provide screen solutions with higher definition, higher color resolution and better interactive experience, but the cost is lower than before.

However, Tamia Liu also admitted to us that the cost of LS7 is definitely not low, but it also shows that Zhiji is a real conscience. As Liu Tao said: "What we hope is that users can directly perceive the value content of high-end configuration by experiencing Zhiji LS7, and know the brand of Zhiji that is hard to get back once experienced and used."

Secondly, Zhizhi is not "blind".

As we mentioned earlier, Zhiji is not a "blind roll", but an extreme roll, a directional roll, and a professional roll. It is not blindly piling up configurations for users, but based on user experience, providing users with configurations that are really useful and deeply felt.

As Tamia Liu said, "It is important to choose the right high-tech new technology for this product, which will also increase the price controllability."

Finally, it comes from the strong system advantages of SAIC.

Tamia Liu said that Zhiji Automobile has a strong domestic high-end supply chain system relying on the system advantages of SAIC. For example, Huayu Vision, the best car light company in the world; Yanfeng, the world’s largest supplier of interior solutions, and Natiefu transmission shaft (with a market share of over 50% in China) are important industry endorsements for building the strong product strength of Zhiji LS7.

In this regard, Tamia Liu confidently said: "With the empowerment of SAIC, Zhiji can get the best things at the most suitable cost."

To some extent, the internal details of the enterprise determine the height of the product involution, and with a strong supplier system, Zhiji Automobile can enable users to obtain higher product value than competing products at the same level at a more sincere price.

However, as a smart person empowered by SAIC, Ali and Zhangjiang, its advantages in background and system strength are not just suppliers.

1. Production capacity.Tamia Liu said that the high probability of production capacity is the most confident thing for Chi Ji. SAIC produces and sells 67 million vehicles a year, and its supply chain capability is among the best in the world. Including Huayu Automobile and many lighthouse factories, all gave the green light to Zhiji Automobile and gave the best resources to Zhiji.

2. Marketing.At present, the blind order of Zhiji LS7 exceeds expectations, and the sales consultant of the terminal is immediately tight. Tamia Liu revealed to us that from December 20th to February 10th, the number of transformations was several times higher than that of last year through promotion and live broadcast.

In addition, in the configuration of the user research team, Zhiji Automobile has reached a rare 400 people in the industry.

3. Sales channels."Zhiji will accelerate the construction of channels in the future." According to Tamia Liu, Zhiji has about 120 experience and delivery centers. Because the channel has great inertia, once the market fluctuates and the sales volume does not match the channel, there will be great pressure, so Zhiji was somewhat conservative in the channel before.

According to the plan, the target of Zhiji is 240 by the end of this year, and Zhiji is confident to open 180 to 190 before June 30, and a large number of second-tier cities will be covered.

4. Team organization.Tamia Liu said that at present, the product team and management team at the headquarters have also made very strict arrangements and deployments. Once a city’s staffing reaches its peak or users can’t be received, the headquarters team will fly there immediately, so that they can know more about the products and receive them more professionally.

5. Product planning.In addition to the current Zhiji L7 and Zhiji LS7, Tamia Liu revealed to us that in the second half of the year, Zhiji will also launch a brand-new medium-sized SUV to benchmark Model Y..

As for other more compact models, Zhiji also has corresponding plans. According to Tamia Liu, the third car and the fourth car mainly target Model Y and Model 3；; The fifth car is more about thinking about the future and the solution.

With the launch of L7 and LS7, and the arrival of the third model in the second half of the year, Zhiji also has higher goals in 2023. Tamia Liu introduced that in 2023, Zhiji Automobile hopes to achieve sales of 45,000 vehicles.

But regarding the sales volume, Tamia Liu thinks that as a new brand, although sales volume is important, it is not so important compared with the early product value. With the gradual enrichment of Zhiji automobile model array, the growth of sales volume is also a matter of course. "In the long run, Zhiji hopes to achieve a sales scale of 200,000-300,000 vehicles in 2025."

For this goal, Tamia Liu thinks it is not difficult. In his view, Zhiji is still in a developing stage, and the empowerment advantages of SAIC, Ali and Zhangjiang have not been fully reflected in the case that only one product entered the market last year. At the same time, the potential energy accumulated by enterprises in users will also become an important kinetic energy for brand development in the next 3-5 years.

In other words, under the impetus of system strength and user reputation, Zhiji has great explosive power. The blind order of Zhiji LS7 exceeding 12,000 vehicles also proves that Zhiji will be a dark horse with potential.

(Observer News/Bathen Chow) On the afternoon of December 23, Huawei held a new flagship product launch conference in winter. After the release of the folding screen P50 Pocket and a variety of Harmony OS devices, the first AITO Wenjie M5 smart car equipped with HarmonyOS smart cockpit was officially unveiled.

Yu Chengdong, managing director of Huawei, CEO of consumer business and CEO of BU, a smart car solution, announced at the press conference that Huawei has brought "smart terminals with wheels!"

During the one-hour-long release session, Yu Chengdong introduced every technical index, every experience upgrade and every product detail of AITO M5, and it was hard to hide his excitement in his tone, just like the launch of new mobile phones around 2018.

"I haven’t seen Mr. Yu so excited for a long time," and the media colleagues at the press conference also felt the same way.

Since the "5.15 ban", the consumer business that once supported half of Huawei has suffered heavy losses in the past two years, but now this gloom seems to be swept away.

Intelligent definition of AITO

AITO brand comes from AUTO, which means Adding Intelligence to Auto. It is a high-end smart car brand officially released by Huawei and Xiaokang in Chongqing Liangjiang Smart Factory in early December. According to the official plan, AITO brand will take the lead in launching three new models in the future, including medium-sized luxury SUV, medium-sized luxury pure electric SUV and medium-sized and large-sized luxury SUV.

The released AITO M5 is its first product.

Throughout 2021, the industry’s discussion about whether Huawei will build a car has never stopped; Yu Chengdong also said at the press conference that the whole process of AITO M5 from design to definition to production to quality control was deeply involved by Huawei’s original mobile phone team, and it was used to benchmark millions of luxury cars.

Observer. com also learned through various channels that Huawei’s consumer business has hundreds of teams based in Chongqing Liangjiang Smart Factory and deeply involved in automobile-related projects.

Except that there is no Huawei standard, AITO M5 is Huawei.

Huawei also said that as a brand oriented to the era of smart cars, AITO is committed to building a smart car ecosystem with "people" as the core. AITO Media M5 is just to achieve this goal. With the ultimate aesthetic design, excellent performance and fun driving, Harmony OS intelligent cockpit, rich in-vehicle application ecology and HUAWEI SOUND sound sound system, users can easily have full-scene intelligent experiences such as consumption, life, travel and work. The arrival of M5 in AITO indicates the historic transformation of automobiles from means of transportation to intelligent ecology, and it is also a key link for Huawei to build an interconnected ecology of everything.

As a heavy new product of Huawei’s interconnected ecology, after comprehensive subsidies, the pre-sale price of AITO M5 rear-drive standard version is 250,000 yuan, the pre-sale price of four-wheel drive performance version is 280,000 yuan, and the pre-sale price of four-wheel drive flagship version is 320,000 yuan.

"Booking will start in January, and delivery will start after the Spring Festival. We don’t build cars with PPT," Yu Chengdong said bluntly.

The hope of the whole village-aito

Huawei has positioned AITO M5 as a medium-sized luxury SUV, and its pricing is also extremely accurate in grasping the market. At the moment when pure electric vehicles are still facing endurance anxiety and inconvenient charging, the hybrid scheme of oil and electricity that takes into account the advantages of electric vehicles and traditional oil vehicles is favored by users.

At present, the price of BYD DMI super hybrid vehicles is mainly concentrated in the range of 100,000 yuan to 200,000 yuan, while the market of large-scale extended-range SUV with more than 300,000 yuan is firmly occupied by ideals. When BMW 3 Series, Audi A4 and mercedes benz c Class generally rose to the price range of 400,000 yuan, the market of the original price range of 300,000 yuan is currently facing a brand vacuum period, and AITO M5 obviously aimed at this blank.

In addition, although Huawei has publicly stated on many occasions that it does not build cars and is only willing to help car companies build good cars together with its partners, it is well known that Yu Chengdong wants to build cars himself. Huawei’s consumer business also needs a model with higher quality, high price and easy volume to prove itself.

In terms of the specific parameters of the vehicle, AITO M5 has a wheelbase of 2880mm, a smart body posture and ample interior space. With 20-inch sail all-aluminum wheels and 0.32Cd ultra-low wind resistance, it has both a sense of super-running and a sense of stability of SUV. The all-aluminum chassis of the vehicle adopts front double wishbone and rear multi-link independent suspension, which can still maintain good stability and comfort under extreme control.

AITO M5 is equipped with HUAWEI DriveONE pure electric drive range extension platform, and its 1.5T four-cylinder range extender can generate 3.2 kWh per liter of oil. Under the condition of full oil and full charge, the vehicle can run for 1,242km under CLTC condition, with a fuel consumption of 6.5L. The peak power of the intelligent four-wheel drive combination composed of front asynchronous AC motor and rear permanent magnet synchronous motor can reach 365kW, and the vehicle accelerates for 4.4 seconds in 100 kilometers, and it only takes 1.9 seconds to accelerate from 0 to 50 kilometers.

In the interior design, AITO M5 adopts a simple design style, and the design of 10.4-inch curved full LCD instrument panel, 15.6-inch 2K HDR intelligent central control large screen and wireless charging area greatly improves the convenience of operation. The panoramic canopy with a total area of about 2 square meters brings an open and soothing ride experience. In addition, AITO Wenjie M5 has six metallic paint colors and three interior colors, which can provide 18 different color combinations.

AITO M5 is equipped with the new Harmony OS intelligent cockpit for the first time. Harmony OS intelligent cockpit breaks the information gap between different devices, making the vehicle a super terminal that can seamlessly flow with people, mobile phones, smart homes, smart watches, etc., and truly realizes the connection of everything.

The camera equipped in the AITO M5 car can also perceive the identity of the main driver in real time and automatically match the corresponding in-car settings for different drivers; ICAS air purification system can automatically detect and purify the ambient air quality, and keep the fresh environment in the car at all times with the exclusive fragrance system; NVH control system with both hardware and software creates a quiet cockpit of library level, and keeps a comfortable environment at all times; Smart light language, L2+ automatic assisted driving, V2L reverse charging and other configurations can also greatly improve the safety and convenience of users’ car travel.

When folding the screen-P50 pocket

It’s not just cars that have attracted much attention at this conference. Huawei once again launched P50 Pocket, a folding screen product focusing on technology aesthetics and smart images.

Different from the Mate X2 series folding screen released earlier, P50 Pocket chose the up-and-down folding scheme, and adopted a new generation of water drop hinge and multi-dimensional linkage lifting technology. Colleagues who achieved perfect seamless folding also adopted a large battery of 4000 mAh, and the weight was only 190g.

Yu Chengdong said at the press conference that Huawei’s folding screen technology can make the screen fit seamlessly, and all the seamless folding screen phones on the market will use Huawei’s technology patents.

The expanded P50 Pocket has a 6.9-inch immersion screen, and the screen ratio of 21: 9 can bring excellent viewing experience. With the color management of 442ppi, 1.07 billion colors and P3 wide color gamut, the color is extremely restored and the display is more delicate. This screen supports up to 120Hz refresh rate and 300Hz ultra-high touch sampling rate, and also has 1440Hz high-frequency PWM dimming, which is more eye-friendly when watching.

In terms of image, P50 Pocket uses the hyperspectral super image unit technology pioneered by Huawei, which is the latest achievement of Huawei in the exploration of advanced image capabilities. It consists of a 40-megapixel primary color camera, a 13-megapixel super wide-angle camera, a 32-megapixel hyperspectral camera, a 10-channel multispectral sensor, a hyperspectral fill light and a laser focus sensor.

P50 Pocket is based on the newly adjusted post-shot self-timer algorithm, the enhanced dark resolution brought by the outsole advantage of hyperspectral super image unit, and the unique folding form, which realizes a stronger self-timer effect and atmosphere.

In terms of price, the price of P50 Pocket 8 GB+256 GB version is RMB 8988, and there are two colors of crystal diamond white and obsidian black. The art customized version of 12 GB+512 GB is priced at RMB 10988.

At this conference, Huawei also released the HUAWEI WATCH D wrist ECG and blood pressure recorder, the first smart glasses equipped with Harmony OS and a new generation of HUAWEI MateBook X Pro.

Up to now, the number of Huawei devices equipped with Harmony OS has exceeded 220 million. In 2021, Harmony OS Connect shipped more than 100 million new ecological devices, totaling more than 300 million, breaking through Huawei’s previously preset "life and death line".

Yu Chengdong also said after the press conference that in the face of round-by-round supply restrictions, Huawei’s pace of innovation has never stopped, and Huawei will continue to empower the industry and accelerate intelligent transformation. "There is not a winter that will not pass. If you have passed the cold winter, it will be spring!"

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)