Author: Ayi Guli (Associate Professor, School of Law, Minzu University of China)

　　General Secretary of the Supreme Leader stressed at the National Ecological Environment Protection Conference: "The next five years will be an important period for the construction of beautiful China. We should thoroughly implement Socialism with Chinese characteristics’s ecological civilization thought in the new era, persist in taking the people as the center, firmly establish and practice Lucid waters and lush mountains are invaluable assets’s concept, put the construction of beautiful China in the prominent position of building a strong country and national rejuvenation, promote the obvious improvement of urban and rural living environment, achieve remarkable results in the construction of beautiful China, support high-quality development with high-quality ecological environment, and accelerate the modernization of harmonious coexistence between man and nature." This important exposition provides direction guidance and fundamental follow-up for further strengthening ecological environment protection and promoting ecological civilization construction. The construction of ecological civilization is a multi-dimensional, multi-level and multi-field systematic project, which needs to "co-ordinate resources in all fields, gather all forces, and lay a good foundation for the rule of law, market, science and technology, and policy ‘ Combination boxing ’ " . Specific to the level of the rule of law, we must always adhere to the strictest system and the strictest rule of law to protect the ecological environment, maintain normal external pressure, and constantly promote the modernization of the ecological environment governance system and governance capacity.

　　Improve the legal system of ecological environmental protection

　　Ecological rule of law is the rule of law form of ecological civilization and the organic integration of ecological civilization and rule of law civilization. The legal norms of ecological environment at the legislative level must form a harmonious and consistent ecological law order under the guidance of the basic concept of ecological rule of law. Since the 18th National Congress of the Communist Party of China, the overall leading role of the CPC Central Committee in ecological environment legislation has become more and more prominent. The supreme leader’s thought of ecological civilization and the supreme leader’s thought of rule of law provide theoretical guidance and action guide for the construction of ecological civilization in China.

　　The Amendment to the Constitution of People’s Republic of China (PRC) adopted in 2018 has written ecological civilization into the fundamental law of the country. The relevant provisions of the Constitution are the constitutional basis for building the whole legal system of ecological environmental protection, the constitutional compliance for promoting the reform of the ecological civilization system, and the constitutional basis for promoting the practice of ecological environmental protection and safeguarding people’s environmental rights and interests. With the gradual increase in the number of ecological environment legislation in China, the legislative forms are more diverse, the structure is more rigorous and the level is more reasonable. The environmental protection law takes "promoting the construction of ecological civilization and promoting the sustainable development of economy and society" as an important content of the legislative purpose, and establishes the red line of ecological protection, the responsibility system of environmental protection targets, continuous daily punishment, sealing up and detaining. In addition, laws such as the Yangtze River Protection Law, the Wetland Protection Law and the Noise Pollution Prevention Law have been enacted, and laws such as the Air Pollution Prevention Law and the Water Pollution Prevention Law have been revised. The Yangtze River Protection Law passed in 2020 is the first national river basin legislation, which transcends the management system of compartmentalization, departmental division and multi-head management, and provides an overall legal guarantee for environmental protection, green development and ecological security of the entire Yangtze River basin. The requirements of ecological civilization construction are also constantly integrated into the traditional departmental law, which makes the legal system of ecological environmental protection cover a wider range of fields.

　　The local legislation in the field of ecological environment has also been continuously improved, which has accumulated valuable experience for the construction of ecological civilization and rule of law at the national level. Regional collaborative legislation, which is designed by local legislators to comprehensively coordinate the common problems between regions, has gradually increased, becoming an important development trend of local legislation, such as Sichuan and Yunnan, which have issued regulations on the protection of Chishui River Basin. The system of laws and regulations for multi-dimensional protection of the ecological environment has been continuously improved, which provides a legal system guarantee for promoting the harmonious coexistence between man and nature.

　　Strengthen the legal protection of ecological environment

　　On the basis of perfecting the system, making the system a rigid constraint and untouchable high-voltage line can transform the institutional advantages in the field of ecological environment into governance efficiency.

　　The 14th Five-Year Plan proposes that by 2035, the ecological environment will be fundamentally improved, and the goal of building a beautiful China will be basically realized. During the 14th Five-Year Plan period, new progress will be made in the construction of ecological civilization, and overall arrangements will be made to promote green development and harmonious coexistence between man and nature. These important deployments need to be promoted by rule of law thinking and rule of law methods.

　　Adhere to and strengthen the party’s overall leadership, and run the party’s leadership through the whole process of ecological environment construction and rule of law. Our party has always attached great importance to the protection of ecological environment, and established resource conservation and environmental protection as basic national policies and sustainable development as national strategies. It is necessary to continue to carry out in-depth supervision of central ecological environmental protection, compact the local party committees and governments’ "Party and government have the same responsibility and one post and two responsibilities" for ecological environmental protection, and constantly improve the party’s scientific, democratic and legal governance in the process of ecological civilization and rule of law.

　　Adhere to administration according to law, and constantly improve the ability and level of ecological environment law enforcement. The key point is to solve outstanding problems such as irregular and lax law enforcement, low illegal cost, insufficient punishment, inaction and chaos. Since the 18th National Congress of the Communist Party of China, the reform of the ecological civilization system has been deepened, and the pace of improving the environmental supervision system has been accelerated. It is necessary to further clarify the law enforcement authority and procedures, refine the law enforcement process, and strengthen the standardization of the ecological environment administrative law enforcement process, such as investigation and evidence collection, licensing examination and approval. At the same time, we must resolutely correct the improper exercise of administrative power according to law, strengthen the restriction on administrative power, and improve the supporting systems such as law enforcement procedures and law enforcement efficiency. We will fully implement the responsibility system for eco-environmental law enforcement, continue to promote the reform of the vertical management system for monitoring, supervision and law enforcement of eco-environmental institutions below the provincial level, and implement the "double random and open" environmental supervision model. Implement the eco-environmental responsibilities of leading cadres at all levels, improve the restriction and supervision mechanism, promote the construction of internal audit and supervision institutions of eco-environmental departments, improve the level and ability of law enforcement teams, and improve the quality of law enforcement.

　　Adhere to fair justice and ensure the fair and efficient implementation of ecological environment laws. Conscientiously implement the requirements of "trying to make people feel fair and just in every judicial case", continue to promote the specialization of ecological environment justice and improve the concept of green justice. According to the revision of the criminal law and the new problems in judicial practice, environmental pollution crimes should be punished according to law, so as to provide a strong judicial guarantee for comprehensively promoting the construction of beautiful China. Establish the system of information sharing, case notification and case transfer between the ecological environment administrative law enforcement organs and judicial organs, judicial organs and procuratorial organs, and establish the mechanism of docking litigation, coordination between prosecution and prosecution, and coordination between law enforcement and prosecution. We will intensify efforts to crack down on illegal and criminal acts that damage the ecological environment, strengthen procuratorial organs’ work of bringing public interest litigation on the ecological environment, and improve the compensation system for ecological environment damage.

　　Adhere to the law-abiding of the whole people and consolidate the social foundation for ensuring the implementation of the rule of law in the ecological environment. Through the guidance and educational function of the rule of law, the concept of ecological civilization should be integrated into people’s ideas and behaviors, especially to strengthen the education of the rule of law for young people and continuously improve the awareness and quality of the rule of law for all citizens. Vigorously carry forward China’s excellent traditional ecological culture and ecological wisdom, guide the public to establish a low-carbon, environmentally-friendly life attitude and green consumption concept, and promote the formation of an ecological culture and social fashion in which man and nature coexist harmoniously.

　　Coagulate the synergy of ecological and environmental protection

　　Eco-environmental protection is a systematic project, and it is necessary to deepen multi-party cooperation, participate in the whole society, and comprehensively use various means such as the rule of law, science and technology, and publicity to fight the tough battle of pollution prevention and control and unite the synergy of eco-environmental protection. It is necessary to implement the "Regulations on the Supervision of Central Ecological Environmental Protection" and other inner-party laws and regulations to form a "big supervision pattern". We will improve the supervision system in which the powers and responsibilities of the supervision subjects are consistent, the supervision matters are organically linked, and the supervision results are effectively used, and improve the national supervision system.

　　Strict supervision and practical supervision show great importance to the construction of ecological civilization and the protection of ecological environment, and show a clear attitude of "zero tolerance" to all acts that damage the ecological environment. Specifically, strengthen the supervision of the National People’s Congress to ensure the correct implementation of the Constitution and ecological environment laws. Strengthen administrative supervision, promote administrative reconsideration, and ensure the standardized exercise of environmental administrative power. Establish a normalized ecological environment administrative supervision system, improve environmental resources audit supervision, improve environmental accountability mechanism, and ensure that administrative organs strictly implement ecological environment protection laws and regulations. Strengthen judicial supervision, improve the administrative litigation system, and promptly correct the problems of lax law enforcement and judicial injustice in ecological environment law enforcement. Strengthen supervision, achieve full coverage of national environmental monitoring, establish awareness of risk prevention, pay attention to pre-monitoring, find potential risks in time, and ensure ecological security.

　　Improve social supervision and promote its extensive, multi-layered and orderly development. Give full play to the role of the special consultative body of the CPPCC and the main channel of deliberative democracy, increase the special consultation and democratic supervision of ecological civilization construction, and promote the modernization of the ecological environment governance system and governance capacity. Improve the supervision system of public opinion, improve the mechanism of public opinion judgment and guidance, smooth the channels of public participation, and fully protect the people’s right to know, express, participate and supervise. Encourage social organizations and volunteers to actively participate in social supervision, enhance the ideological consciousness and action consciousness of the whole people in ecological environment protection, and promote the continuous achievement of ecological civilization construction in China.

　　Guangming Daily (November 23, 2023, 06 edition)

　

The Supreme Leader attended the general debate of the 76th UN General Assembly and delivered an important speech.

The Supreme Leader of president attended the general debate of the 76th UN General Assembly by video in Beijing on September 21st and delivered a speech entitled ".Strengthen confidence, overcome difficulties together and build a better world.The important speech (? Click on the blue font to view the original speech).

The supreme leader stressed that at present, the epidemic is still raging around the world and human society has been profoundly changed. The world has entered a new period of turbulence and change. Every responsible politician must answer the issues of the times and make historical choices with confidence, courage and responsibility.

First, we must overcome the epidemic and win this major struggle that concerns the future and destiny of mankind. Mankind has always achieved greater development and progress by constantly overcoming challenges.

Second, we must revive the economy, promote stronger, greener and healthier global development, and jointly push global development to a new stage of balance, coordination and tolerance. First, adhere to the priority of development. The second is to persist in taking the people as the center. The third is to adhere to inclusiveness. The fourth is to adhere to the innovation drive. The fifth is to adhere to the harmonious coexistence between man and nature. Sixth, adhere to the action orientation.

Third, we must strengthen unity and practice the concept of mutual respect and win-win cooperation in international relations. China has always been a builder of world peace, a contributor to global development, a defender of international order and a provider of public goods, and will continue to provide new opportunities for the world with the new development of China.

Fourth, we must improve global governance and practice true multilateralism. There is only one system in the world, and that is the international system with the United Nations at its core. There is only one order, and that is the international order based on international law. There is only one set of rules, that is, the basic norms of international relations based on the purposes and principles of the UN Charter.

Policy voice

NEWS

Ministry of Industry and Information Technology: China’s manufacturing industry has ranked first in the world for 11 consecutive years.

On September 13th, at the press conference of the State Council Office, Xiao Yaqing, Minister of the Ministry of Industry and Information Technology said that since 2010, China’s manufacturing industry has ranked first in the world for 11 consecutive years. From 2012 to 2020, China’s industrial added value increased from 20.9 trillion yuan to 31.3 trillion yuan, of which the added value of manufacturing industry increased from 16.98 trillion yuan to 26.6 trillion yuan, accounting for nearly 30% of the global total.

Guizhou: Ensure that the wage payment of migrant workers is included in the annual assessment.

On September 13th, Guizhou issued an opinion, which will guarantee the wage payment of migrant workers into the annual comprehensive assessment and high-quality development performance evaluation of cities and counties.

The Central Office and the State Council issued the Opinions on Strengthening the Construction of Network Civilization.

On September 14th, the general offices of the General Office of the Central Committee of the CPC and the State Council recently issued the Opinions on Strengthening the Construction of Network Civilization, which proposed to strengthen self-discipline in the Internet industry, adhere to the value orientation of paying equal attention to economic and social benefits, and urge Internet companies to actively fulfill their social responsibilities.

China CDC released a new version of influenza vaccination guidelines.

On September 14th, China CDC recently issued the Technical Guide for Influenza Vaccination in China (2020-2021), advising medical staff; Vulnerable people and employees in old-age care institutions, long-term care institutions, welfare homes and other crowd gathering places; People in key places and other people at high risk of influenza are given priority in influenza vaccination.

The National Network Information Office issued the "Opinions on Further Compacting the Main Responsibility of the Information Content of the Website Platform"

On September 15th, the National Internet Information Office issued "Opinions on Further Compacting the Main Responsibility of Information Content of Website Platform". For the first time, the "Opinions" systematically put forward the work requirements of website platform to fulfill the main responsibility of information content management, including improving the rules of platform community, strengthening standardized account management, and improving the content review mechanism.

Two departments: by 2025, e-commerce express mail will basically be no longer packaged twice.

On September 15 th, a few days ago, the National Development and Reform Commission and the Ministry of Ecology and Environment issued the "Action Plan for Plastic Pollution Control in the 14 th Five-Year Plan". The plan proposes that by 2025, the unreasonable use of disposable plastic products in key areas such as commodity retail, e-commerce, take-away, express delivery and accommodation will be greatly reduced, and the e-commerce express mail will basically be no longer packaged twice, and the application scale of recyclable express packaging will reach 10 million.

National Network Information Office requires standardization of hot spot ranking.

On September 15th, China Netcom issued an opinion on further compacting the main responsibility of information content management on the website platform. The opinions call for standardizing the ranking of hot spots, improving the rules of the list, reasonably determining the constituent elements and weights, and reflecting the correct value orientation.

Harbin issued regulations: cold weather operation subsidies per capita monthly 200 yuan.

On September 15th, Harbin, Heilongjiang Province issued regulations, which made it clear that from December to February of the following year, employers should pay low-temperature allowances to workers engaged in outdoor operations, with the minimum 200 yuan per person per month.

China formally applied to join the Comprehensive and Progressive Trans-Pacific Partnership Agreement.

According to the website of the Ministry of Commerce, on September 16th, Wang Wentao, Minister of Commerce of China, submitted a written letter from China to O ‘Connor, Minister of Trade and Export Growth of New Zealand, the depositary of the Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP). The ministers of the two countries also held a telephone conference to communicate on the follow-up work of China’s formal application for membership.

Carrie Lam Cheng Yuet-ngor: Hong Kong businessmen should seize the opportunity of China’s western development.

Carrie Lam Cheng Yuet-ngor, Chief Executive of the Hong Kong Special Administrative Region (HKSAR), said on September 16th that the HKSAR government will assist Hong Kong businessmen to seize the opportunity of China’s western development, and Hong Kong’s high value-added supporting services are capable of providing comprehensive support to enterprises along the new land-sea corridor in the west.

National Health Commission: The number of people who have completed the full vaccination of COVID-19 vaccine in China has exceeded 1 billion.

On September 16th, National Health Commission’s spokesperson Mi Feng introduced at the press conference of the joint prevention and control mechanism in the State Council. As of September 15th, a total of 2,161.428 million doses of Covid-19 vaccine were reported nationwide, and 1,011.584 million people had completed the whole vaccination.

Ministry of Commerce: It will further relax the market access of foreign capital and increase the service guarantee.

On September 16, at the regular press conference held by the Ministry of Commerce, Shu Jueting, deputy director of the Finance Department of the Ministry of Commerce, said when answering a reporter’s question that the Ministry of Commerce would continue to do a good job in foreign investment in the next step, further relax the market access of foreign investment, increase the service guarantee for foreign-funded enterprises and foreign-funded projects, and protect the legitimate rights and interests of foreign-funded enterprises according to law, so that foreign investment can develop with more peace of mind and peace of mind after entering China, and can better play a leading role in industrial upgrading.

State Press and Publication Administration: Online Reporting Platform for Anti-addiction Implementation of Game Enterprises

On September 16th, the State Press and Publication Administration launched the "platform for reporting the implementation of anti-addiction in game enterprises". On this platform, people can collect and report the non-compliance of various games in the implementation of anti-addiction regulations, including real-name authentication violation report, recharge payment violation report and time duration violation report.

In the second round, the fourth batch of central eco-environmental protection inspectors publicly reported seven typical cases.

On September 17, the second round of the fourth batch of central eco-environmental protection inspectors publicly reported seven typical cases, involving five provinces and two central enterprises that are currently being inspected. These seven cases are: Dongfang Company, a subsidiary of China Nonferrous Metals Group, illegally disposed of hazardous waste and built production in violation of laws and regulations; Some enterprises of China National Gold Group have failed to promote the green mining and restoration of mines.

Enterprise practice

NEWS

Shen Nanpeng: Entrepreneurs should be driven by technology, green and responsibility.

On September 13th, Shen Nanpeng, global managing partner of Sequoia Capital, said in a public speech that a technology-led entrepreneurial era has arrived, and entrepreneurs should be driven by technology, green and responsibility. At the same time, he believes that in the era of scientific and technological entrepreneurship, investment institutions should also be patient, and the investment concept of "semi-business and semi-public welfare" will help to create a "more dynamic and valuable" entrepreneurial ecology.

Ren Zhengfei: Scientists are the code for getting a meal ticket.

On the evening of September 14th, Huawei recently disclosed the contents of Ren Zhengfei’s communication with the participants at the Innovation Pioneer Symposium of the Academia Sinica. Ren Zhengfei said that on the road of scientific exploration, we should not be short-sighted and only pursue pragmatism. Scientists should still look up at the "stars". At the same time, for talents, Ren Zhengfei said that to attract the best people in the world and recruit talents who are better than themselves, the failure in subversive innovation will also create many talents.

2021 China Corporate Social Responsibility Summit Forum ended successfully.

On September 14th, 2021 China Corporate Social Responsibility Summit Forum came to a successful conclusion. The forum focused on core topics such as "double carbon" strategy, rural revitalization, co-creation of corporate values and responsibilities, sustainable development, and the development trend of corporate public welfare, and held extensive discussions with entrepreneurs and economists.

Wechat "old age mode" is finally coming.

On September 16th, WeChat recently launched the beta version of 8.0.14, which mainly optimized some known problems. According to Digital Tail, some beta users can use "caring mode". According to reports, "caring mode" is similar to "elder mode" or "old mode". After users enable it in the settings, the text of WeChat will be bigger, the color will be stronger and the buttons will be bigger.

Ma Yongsheng, General Manager of China Petrochemical: Natural gas will become the largest fossil energy source in China around 2050.

Ma Yongsheng, academician of China Academy of Engineering and general manager of China Petrochemical (600028, Guba) Group Company, said on September 16th that driven by the goal of carbon neutrality, China’s oil consumption is expected to reach its peak around 2026, and natural gas will become the largest fossil energy in China around 2050.

Flower Garden Online "Rational Consumption Assistant"

On September 16th, Huayuan recently launched the rational consumption management tool "Huayuan Bill Assistant", which includes functions such as bill management, progress reminder, excess warning and repayment suggestion. As long as the user sets the monthly budget amount, the system will remind the amount every week, and will automatically warn if it is about to exceed the limit.

China Chengtong Holding Group Co., Ltd. 2020 Social Responsibility Report was released.

On September 16th, 2020 Social Responsibility Report of China Chengtong Holding Group Co., Ltd. was officially released online. According to the report, in 2020, China Chengtong accelerated the elimination of backward production capacity, and the investment in energy conservation and environmental protection exceeded 370 million yuan, and no environmental pollution incidents occurred throughout the year.

PepsiCo announces new strategy of sustainable development

On September 16th, PR Newswire, PepsiCo officially announced PEP+(PepsiCo is holding a plan), which is a strategic transformation of the whole business with sustainable development as the core, with the aim of creating long-term sustainable value. PepsiCo is holding the three pillars of the plan (agriculture, value chain and products) to drive the implementation of the industry-leading 2030 goal.

For the first time, the state-owned and state-owned enterprise system held multi-site coordinated social responsibility activities.

On September 18th, "Fulfilling Social Responsibility and Creating Social Value —— Forum on Social Responsibility of State-owned Enterprises in Shanxi, Shanghai and Guangdong" was held in Beijing. Blue Book of Social Responsibility of State-owned and State-owned Enterprises (2022), Blue Book of Social Responsibility of Provincial Enterprises in Shanxi Province and 2020 Social Responsibility Report of Supervision Enterprises of Shanghai State-owned Assets Supervision and Administration Commission were released during the forum.

The Hong Kong University of Science and Technology launched the first sustainable development and green finance course in Hong Kong.

On September 20th, the Hong Kong University of Science and Technology announced the launch of the first Bachelor of Science course in sustainable development and green finance in Hong Kong. The new curriculum aims at cultivating talents in sustainable development and green finance, and aims to provide students with the necessary knowledge and skills to fill the global gap of professionals in sustainable and green finance.

Xu Jiayin wrote to all members of Evergrande in Mid-Autumn Festival: Go all out to fulfill social responsibilities.

On September 21st, a letter from Xu Jiayin to all employees of Evergrande was exposed. In the letter, Xu Jiayin expressed his firm belief that Evergrande will be able to get out of the dark moment as soon as possible, accelerate the comprehensive resumption of work and production, achieve the goal of "guaranteeing the delivery of the building" and hand over a responsible and responsible answer sheet to the buyers, investors, partners and financial institutions.

Wal-Mart will label healthy or low-carbon products.

Wal-Mart said on September 21st that it would label healthy or sustainable products "built for the better" on its website to attract shoppers who are willing to spend money to vote for better nutrition and environmental management. Wal-Mart said that this initiative will start with nearly 2,000 products and will continue to increase. These goods will be divided into two categories, one is considered to be more beneficial to the health of customers, and the other is considered to be beneficial to the earth.

Tanzzhonghe express

NEWS

The world’s largest carbon absorber is put into use, which can extract 4000 tons of carbon dioxide every year.The world’s largest carbon dioxide inhalation plant was officially put into use in Iceland on September 8. There are eight sets of equipment using high-tech filters and fans in the factory, which can extract carbon dioxide, mix it with water, and press it into the deep underground for mineralization. The factory can extract 4000 tons of carbon dioxide from the air every year, which is equivalent to the emission of 800 cars. Due to the advanced technology and high cost, there are only 15 such factories in the world at present.

Wuhan issued a work plan to promote carbon reduction and develop low-carbon industries.

On September 11th, official website, the government of Wuhan, recently released the Work Plan for Promoting Carbon Reduction and Developing Low-carbon Industries in Wuhan. The Plan proposes to promote key areas and industries to achieve the "3060" goal first, strive to build a national carbon financial center, and build a green and digital "green valley" in Wuhan.

Executive Meeting of Shanghai Municipal Government: Accelerating the Building of an International Green Financial HubOn September 13th, the executive meeting of the Shanghai Municipal Government agreed in principle with the "Implementation Opinions of Shanghai on Accelerating the Construction of an International Green Financial Hub to Serve peak carbon dioxide emissions’s Carbon Neutrality Goal" and pointed out that it is necessary to closely follow the main line of serving the "double carbon" goal, promote and guide social capital to gradually flow from traditional industries with high energy consumption and high pollution to low-carbon economy industries, and accelerate the construction of an international green financial hub.

Foxconn and PTT signed an agreement to set up a joint venture to produce electric vehicles.Thailand Oil and Gas Group and Foxconn signed a joint venture agreement on September 14th to produce electric vehicles, and will invest 1 billion to 2 billion US dollars to build a factory in the East Economic Corridor of Thailand in the next 5-6 years.

Sino-British zero-emission vehicle cooperation initiative signedOn September 15th, at the Sino-British Forum on Carbon Neutralization and Collaborative Development in Transportation, the China Society of Automotive Engineering and the British Association of Automobile Manufacturers and Traders signed the Sino-British Initiative on Zero Emission Vehicles, which laid the foundation for future Sino-British cooperation in the automotive industry under the vision of carbon neutrality.State-owned investment companies issued a commitment to "3060"On September 15th, the forum "Responsible Investment-State-owned investment companies act together for’ 3060’" was held in Beijing. Responsible Investment-Common Commitment of State-owned Investment Companies Facing "3060" was signed at the event.

National Development and Reform Commission: Encourage local governments to increase renewable energy consumption.

On September 16th, the National Development and Reform Commission issued the Plan for Improving the Dual Control of Energy Consumption Intensity and Total Amount. The plan proposes to encourage local governments to increase renewable energy consumption and resolutely control projects with high energy consumption and high emissions. At the same time, speed up the construction of the national energy use right trading market, and promote the flow and agglomeration of energy elements to areas with good quality projects, enterprises, industries and economic development conditions.

BMW will launch 12 pure electric vehicles by 2023.On September 16th, BMW Group said that it will launch 12 pure electric vehicles by 2023, which is expected to account for 25% of the company’s total sales in China. In addition, we will continue to expand investment in future technological innovation in China.Li Bin: The task of carbon emission reduction in production is more arduous.On September 16th, Li Bin, founder, chairman and CEO of Weilai, appealed at the 2021 World New Energy Vehicle Congress that the goal of carbon neutrality can only be achieved through the joint efforts of the whole industry chain, and hoped that the industrial departments would reach a consensus and formulate clear emission reduction targets. In addition, Li Bin said that compared with the use link, the pressure of carbon emission reduction in raw material acquisition and production is greater and the task is more arduous.

The compilation of the first group standard of "Guide to the Implementation of Carbon Neutralization in Tourism Commercial Projects" in China started.On September 16th, it was reported that recently, the drafting of the group standard "Implementation Guide for Carbon Neutralization of Tourism Commercial Projects", which was officially approved by China City Commercial Network Construction Management Association, was officially launched in Shenzhen. This standard is the first national group standard for carbon neutrality in tourism business projects, and it is expected to be compiled and released by the end of 2021.OGCI released the latest strategy to accelerate carbon neutrality.On September 20th, the chairman /CEO of the member companies of the Climate Initiative for Oil and Gas Industry jointly signed and released the latest development strategy of OGCI. All member enterprises promise to achieve carbon neutrality (net zero emission) in their business activities within the time frame stipulated in the Paris Agreement. OGCI also updated the targets of carbon emission intensity and methane emission intensity of upstream business in 2025, and pointed out that it hopes to achieve zero discharge of conventional torches in 2030. These measures can reduce greenhouse gases by more than 50 million tons of carbon dioxide equivalent every year.

Heilongjiang province "carbon neutral special account" opened.

On September 21st, it was learned from Heilongjiang Property Rights Trading Group that recently, the "Carbon Neutralization Special Account" of Heilongjiang Carbon Emissions Trading Center was officially opened, which successfully helped the province’s ecological environment system to complete the first carbon neutrality activity, marking the establishment of a financial electronic platform by the provincial carbon emissions trading center to help achieve the goal of "double carbon" in Heilongjiang Province.

Social livelihood

NEWS

The 18th China-ASEAN Expo signed a contract with a total investment of over 300 billion yuan.

On September 13th, the 18th China-ASEAN Expo and China-ASEAN Business and Investment Summit came to an end. According to the data, China-ASEAN Expo has signed 179 international and domestic cooperation projects, with a total investment of over 300 billion yuan, an increase of 13.7% compared with the previous session, and the signing of total investment of the project is the highest in history.

Academician Wang Pinxian and his wife donated 2 million yuan to set up Tongji University Ocean Scholarship.

On September 15th, Wang Pinxian, an 85-year-old famous marine geologist and academician of China Academy of Sciences, and Sun Xiangjun, a famous palynology expert, jointly donated 2 million yuan saved for many years to establish Tongji University Marine Scholarship under the Education Development Foundation of Tongji University. The two professors specifically told "Don’t be named after us" to encourage more and more young people to devote themselves to the development of marine science.

Guangzhou’s first "International Health Station" will be opened soon.

On September 15th, recently, Guangzhou International Health Station has completed the main structure construction and will be opened soon. The post station is far away from populated areas and can provide isolation and medical services for all immigrants. The concept of health station will replace "isolated hotel" and is an epidemic prevention measure mainly aimed at international tourists. This is also the first international health station in China.

Scientists in China have developed a "carbon spring" that is expected to be used in outer space exploration.

On September 16th, it was reported that the team of Academician Yu Shuhong of China University of Science and Technology recently developed a new carbon material named "carbon spring" with a microstructure like "crispness" in pancake fruit, inspired by human structures such as "arch" and "crossbow", which is considered as an ideal material for manufacturing intelligent magnetic and vibration sensors and is expected to be used in outer space exploration.

Three people were killed and 100 injured in Luxian earthquake with a magnitude of 6.0.

At 4: 33 am on September 16th, an earthquake of magnitude 6.0 occurred in Luxian County, Luzhou City, Sichuan Province, with a focal depth of 10 kilometers. As of 16: 00 on the same day, the earthquake caused 121,000 people in Luzhou and other places to be affected, 3 people were killed and 100 people were injured; More than 1,400 houses collapsed, more than 6,400 were seriously damaged and 29,000 were generally damaged.

Shenzhou 12 returned smoothly.

At 13: 34 on September 17th, the return capsule of Shenzhou-12 manned spacecraft landed successfully at Dongfeng Landing Site, and astronauts Nie Haisheng, Liu Boming and Tang Hongbo got out safely and smoothly, in good health, and the first manned mission in the space station stage was a complete success.

The theme slogan of Beijing 2022 Winter Olympics and Paralympic Winter Games was released.

On September 17th, the theme slogan of Beijing 2022 Winter Olympics and Paralympic Games was released in the Capital Museum. The theme slogan of Beijing Winter Olympics: "Together for a Shared Future" (in English) was officially released.

During the Mid-Autumn Festival holiday, 88.1593 million people traveled nationwide.

On September 21st, according to the data center of the Ministry of Culture and Tourism, during the three-day Mid-Autumn Festival holiday in 2021, there were 88.1593 million domestic tourists, and the domestic tourism revenue was 37.149 billion yuan.

International information

NEWS

American experts plan to resurrect mammoths in four to six years.

On September 13th, it was reported by @ World that American experts planned to "resurrect" mammoths and plan to cultivate the first batch of "elephant cubs" within four to six years. The project is led by a team of genetics experts from Harvard Medical School, and the "resurrected" mammoth herd will be placed in the Arctic. Some commentators said that the project is too risky and its risks still need further assessment.

Less than 3.5% of the population on the African continent is fully vaccinated.

On September 14th, John Kengerson, director of the African Center for Disease Control and Prevention, said at the WHO conference that less than 3.5% of the population on the African continent had been fully vaccinated with COVID-19 vaccine, which was far from the official target of 60%.

The United States and the European Union seek to reach a global agreement to reduce methane emissions.

On September 14th, it was reported in Reuters that the United States and the European Union will launch a global cooperation plan to reduce methane emissions by 30% by 2030.

Chief economist of Allianz: supply chain crisis may last for two years

On September 14th, the chief economist of Allianz said that the supply chain disruption around the world would last for one or two years, and warned that the rising price might bring the global economy back to the stagflation environment of 1970s.

The head of Samsung made his first public appearance after parole, promising to create 30,000 youth jobs within three years.

On September 14th, local time, Lee Jae-yong, the head of Samsung, made his first public appearance after his parole. On the same day, Samsung Group and the Korean government held a symposium in Seoul on creating youth jobs. Lee Jae-yong said at the meeting that Samsung will create an additional 30,000 youth jobs in three years.

There are 470 billion dollars of agricultural support in the world every year, which is harmful and useless.

On September 14th, the Food and Agriculture Organization, UNDP and UNEP released a report showing that 87% of agricultural support is harmful, equivalent to $470 billion per year. The report calls for the adjustment of destructive incentives, so as to promote the realization of more specific targets under the 2030 sustainable development goals and fulfill the "United Nations Decade of Ecosystem Restoration" plan.

The US House of Representatives passed the proposal of $1 billion to establish a privacy security agency.

According to foreign media reports, the Energy and Commerce Committee of the U.S. House of Representatives voted on September 14th to provide the Federal Trade Commission with $1 billion to establish an institution dedicated to improving data security, privacy and combating identity theft. This proposal is included in a $3.5 trillion expenditure measure to provide funding for the new department in the next 10 years, mainly to combat "unfair or deceptive behaviors related to privacy, data security, identity theft, data abuse, etc.".

UNCTAD: The global economy is expected to experience the fastest growth in 50 years.

According to the data of the United Nations Conference on Trade and Development, the global economy is expected to rebound this year, with a growth rate of 5.3%, the fastest in the past 50 years. However, in its latest report, the agency said that the rebound of the curves of regions, departments and incomes was very uneven.

Wal-Mart teamed up with Ford and Argo AI to launch self-driving delivery service.

According to Reuters, Ford, Wal-Mart and Argo AI9, a self-driving company, said on September 15th that they would jointly launch a self-driving car delivery service, and the test is expected to start at the end of this year.

Africa faces a shortage of 470 million doses of COVID-19 vaccine in 2021.　

The World Health Organization’s Regional Office for Africa said on September 16th that due to COVID-19’s global vaccine acquisition mechanism, the planned delivery of COVID-19 vaccine to Africa this year was reduced by about 150 million doses. If the global year-end goal of fully vaccinating 40% of the population is to be achieved, the African continent will face a shortage of nearly 500 million doses of vaccine.

Amazon has banned about 3,000 China seller accounts.　

On September 17th, Cindy Tai, vice president of Amazon Global, said at the "Upgrading Ceremony of Hangzhou Cross-border E-commerce Park" that in the recent title event, Amazon banned the sales of 600 China brands and about 3,000 sellers’ accounts, all of which have repeatedly abused comments, and Amazon has given many warnings in the past.

The United Nations received 300,000 doses of COVID-19 vaccine donated by the Government of China.

On September 17th, a spokesman for the UN Secretary-General announced that the UN had received 300,000 doses of COVID-19 vaccine donated by the Government of China. A spokesman for the Secretary-General said that the vaccine donated by China will be used to vaccinate United Nations personnel and peacekeepers through the United Nations system-wide COVID-19 vaccination program.　

Report: Nearly 2 million people die of work-related deaths every year.

On September 17th, according to the first report jointly released by the World Health Organization and the International Labour Organization, more than 1.9 million people died of work-related diseases and injuries in 2016. The biggest cause of death was chronic obstructive pulmonary disease, which caused 450,000 deaths, stroke caused 400,000 deaths, and 350,000 people died of ischemic heart disease. Occupational injuries caused 19% deaths, or 360,000 people.

The United Nations Headquarters in new york launched a giant environmental protection map.

On September 18th, the lawn of the United Nations Headquarters in new york was turned into a "temporary painting" of 11,000 square meters. This giant painting, created by French-Swiss artist Saype, shows that two children are "building" the future world, and it conveys many messages, including young people’s hope to participate more in UN affairs.

The Global Innovation Index Report 2021 was released.

On September 20th, the World Intellectual Property Organization (WIPO) released the Global Innovation Index Report 2021, and Switzerland ranked first for the 11th consecutive year, while China ranked 12th, up two places from 2020. The Report spoke highly of China’s progress in innovation, and emphasized the importance of government decisions and incentives to promote innovation.

The United Nations held a high-level event on "Moment of Sustainable Development Goals"

On September 20th, the United Nations held a high-level event "Moment of Sustainable Development Goals" aimed at promoting the realization of the 2030 Agenda. In his speech, UN Secretary-General Guterres urged all countries to make joint efforts to return to the track of achieving sustainable development goals.

That’s all for this issue. After the Mid-Autumn Festival, get back to work full of energy ~

Overall planning for this period | XVIII

Image: Network

　

This article first appeared on WeChat WeChat official account: Golden Bee. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Zhao Lusi, the contemporary goddess of China music. Her charming appearance, dazzling talent and spiritual temperament make her a dream girlfriend in the hearts of many fans.

Just like her name, Zhao Lusi’s image is full of fresh and refined temperament. She has a pair of bright big eyes, just like two twinkling stars, revealing incomparable purity and vitality.

The high nose and sweet smile make her face exude charming charm, as if she were a goddess coming out of the painting. The charming figure curve is even more fascinating. Slender figure, slender legs, people can’t take their eyes off.

In addition to her amazing appearance, Zhao Lusi has a unique talent. She is an all-round artist with talent for singing, acting and dancing. Her singing is pure and moving, like a sweet spring, flowing into people’s hearts. Every song is full of her love and devotion to music, which makes people intoxicated.

Her stage performance is also excellent, and her smooth dance and graceful posture show her excellent dance skills and stage charm. In addition, Zhao Lusi also has outstanding performance in the entertainment circle. Whether it is ever-changing role-playing or emotional interpretation, she can easily control it and bring different emotions to the audience.

However, Zhao Lusi is not only an outstanding and talented star, but also an independent and strong woman. She is full of enthusiasm and perseverance for her career and always maintains the height of artistic pursuit.

After becoming famous, she did not indulge in glamorous appearance and various entertainment circles, but pursued the depth and connotation of art unremittingly. She constantly challenges and breaks through her own music style, tries to break the rules, shows various artistic styles, and brings more surprises and touches to the audience.

Zhao Lusi’s charm is not only reflected in her appearance and talent, but also in her deep interaction with fans. She cares about her fans very much, often interacts with them through social media, shares her life and establishes sincere contact with them. She often sends positive energy to fans, encouraging them to pursue their dreams and bravely face the difficulties in life. Her frankness and kindness have won the love and support of many fans.

Zhao Lusi, the goddess, not only has a beautiful appearance and versatile talents, but also has become a dazzling star in Chinese music with her firm heart, sincere feelings and pursuit of art. With her unique charm and talent, she brought many wonderful music and film works to the audience, and at the same time made people feel the power of love and beauty. She is the dream goddess of fans and a shining star in China music industry.

Editor in charge:

　　On January 29th, the shield machine "Yongxing" of Zhanjiang Bay subsea tunnel of Guangzhou-Zhanjiang Railway successfully crossed the Haibin Road overpass of Zhanjiang Bay Bridge "close to the skin". The net distance between the shield machine and the pier pile foundation of the overpass was only 0.9 meters, and the construction process of side crossing was safe, stable and orderly. The construction of Zhanjiang Bay subsea tunnel won another victory.

　　The main line of Guangzhou-Zhanjiang Railway has a total length of 401 kilometers, with a designed speed of 350 kilometers per hour. The line starts from Guangzhou Railway Station, passes through Foshan, Zhaoqing, Yunfu, Yangjiang, Maoming, Zhanjiang and other cities, and ends at Zhanjiang North Station. The total investment of the project is about 99.8 billion yuan, which is the longest and largest high-speed rail project in Guangdong Province. Zhanjiang Bay subsea tunnel of Guangzhou-Zhanjiang Railway is 9640 meters long, including 7551 meters of shield section, 14.33 meters of excavation diameter, 13.8 meters of segment outer diameter and 12.6 meters of inner diameter. It is the longest single-headed sea-crossing shield tunnel for high-speed rail in China.

　　At present, after successfully crossing the Haibin Road overpass, the "Yongxing" shield machine has accumulated 4356 meters, which has overcome the first difficulty in entering the main city of Zhanjiang and laid a solid foundation for safe and stable construction in the new year.

　　In the next step, "Yongxing" shield machine will cross the urban main road for a long distance and the municipal pipeline for many times. The buildings and structures on both sides of the road are dense, and the buried depth of the tunnel is gradually reduced from 30.7 meters to 4.7 meters. The settlement and deformation control of the shield construction stratum will be the control points in the construction process.

[car home Jinan Preferential Promotion Channel] At present, preferential activities are being carried out in Jinan market, with the highest preferential margin reaching 136,100 yuan, so that car buyers can start with this electric luxury car at the lowest price of 305,800 yuan. Interested consumers can click "Check the car price" in the quotation form and strive for higher discounts.

The exterior design of BMW i4 combines modern and future elements, presenting a unique sports style. The front face adopts an integrated air intake grille, which not only has recognition, but also gives the vehicle a more dynamic visual effect. The overall style tends to be concise and powerful, with smooth lines and low body posture, which makes it particularly eye-catching on the road.

The length, width and height of BMW i4 are 4785mm, 1852mm and 1455mm, respectively, with a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630mm. The side lines of the car body are smooth, and an elegant and dynamic outline is outlined. It is equipped with 18-inch rims, which are 245/45 R18 in front of tyre size and 255/45 R18 in rear of tyre size. The rim style presents a sense of movement and modernity.

The interior design of BMW i4 is simple and full of science and technology, and a series of high-quality materials are used to provide a comfortable and luxurious driving experience. The center console is equipped with a large 14.9-inch touch screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, bringing convenient operation experience. The steering wheel is made of leather, which provides manual up-and-down and forward-and-backward adjustment functions to ensure that every driver can find a suitable grip position. In addition, the car is also equipped with USB and Type-C interfaces, which is convenient for passengers to connect devices for charging. The front seats have heating function, which improves the comfort of driving in winter. In terms of seats, BMW i4 offers a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, to meet the needs of different consumers. The front main and auxiliary seats have a variety of adjustment methods, including front and rear, backrest, height, leg rest and lumbar support adjustment, and support 4-way electric adjustment to provide passengers with personalized comfort experience. The rear seats can be tilted in proportion, which increases the flexibility of storage space and meets the use requirements of different occasions.

BMW i4 is equipped with a powerful and efficient electric engine with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance for the vehicle.

The owner of car home spoke highly of the sound insulation effect and dynamic performance of BMW i4, and he specifically pointed out: "Good sound insulation, sufficient power, and king appearance. I don’t think it will lose the Mercedes-Benz sister when the volcanic red interior is made." These real feedbacks have undoubtedly added a lot of luster to this electric car.

[car home Tianjin Preferential Promotion Channel] Recently, we learned from the dealers in Tianjin that a large preferential promotion activity is being carried out, and the highest preferential amount has reached an astonishing 200,000 yuan! At present, the minimum starting price of this model has dropped to 662,000 yuan. If you are interested in this high-performance electric car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The design of Mercedes-Benz EQE AMG is characterized by sports and sense of technology. The front face adopts a classic family-style design with a huge air intake grille, which shows a strong sporty atmosphere. The overall shape is smooth and dynamic, and the body lines are simple and clear, showing a luxurious and fashionable atmosphere.

Mercedes-Benz EQE AMG has a length, width and height of 4969*1906*1493mm and a wheelbase of 3120 mm. The overall lines are smooth and elegant, and it is sporty. The front and rear tyre size are 265/40 R20 and 295/35 R20, respectively, with 20-inch rims, showing unique style and high performance characteristics.

Mercedes-Benz EQE AMG’s interior design combines luxury and technology. The interior style is simple and atmospheric, with high-quality materials and exquisite craftsmanship. The steering wheel is made of genuine leather and Alcantara/ suede, which feels comfortable and has a certain sense of movement. It is equipped with electric up and down+front and rear adjustment function, which is convenient for drivers to adjust according to their personal needs. The center console is equipped with a 17.7-inch touch screen, which integrates multimedia system, navigation, telephone, air conditioner, skylight and other rich functions, supports voice recognition control, and improves the convenience of operation. The front seats are made of luxurious leather and leather/suede materials, which have heating and ventilation functions, and are also equipped with electric seat memory function, so that the driver and the passenger in the co-pilot seat can save the seat adjustment position according to their personal preferences. The rear seats are in the form of proportional tilting, which can be flexibly adjusted according to actual needs to meet different riding or storage needs. In addition, the car is equipped with multiple Type-C charging interfaces and USB/Type-C interfaces, which is convenient for passengers in the front and rear rows to charge electronic equipment. The front row is also equipped with mobile phone wireless charging function, so that drivers can easily charge their mobile phones. Generally speaking, the interior of Mercedes-Benz EQE AMG shows Mercedes-Benz’s consistent high quality and sense of technology, bringing passengers a comfortable and convenient driving experience.

Mercedes-Benz EQE AMG engine has powerful power performance, with a maximum power of 460 kW, providing excellent power output for drivers.

Mercedes-Benz EQE AMG is an electric car that combines luxury, performance and innovation. Its excellent driving experience and advanced technical configuration undoubtedly bring unprecedented enjoyment to consumers. In order to give back to the consumers’ long-term support for the Mercedes-Benz brand, we specially launched a limited-time price reduction promotion. Now, if you buy Mercedes-Benz EQE AMG, you can not only enjoy more benefits, but also get a series of additional benefits and services. This promotion is a rare opportunity. We look forward to your coming to personally experience the unique charm of Mercedes-Benz EQE AMG and start a driving journey full of passion and technology.

　　Billbil-kun, a well-known reporter of the drama, revealed that the next new work of the developer of "Double Walk" is still a cooperative game, named "Split Fiction". In addition, it is also reported that the work will be listed on March 6, 2025, and the news will be released on TGA.

　　Although there is no official response, considering the authority and accuracy of billbil-kun, we believe the news is reliable. The TGA award ceremony will be held on December 12th, when we should be able to see the game.

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

　　After ten years of care, the vicissitudes of life have changed dramatically. Facing the future, China bravely marched forward. At the key point of the new journey, CGTN launched four episodes of documentary "Great Determination" on November 24th, telling the world the great changes in China in the past ten years through novel theme setting, narrative voice of international communication and solid and earnest record writing, deeply showing the spiritual strength behind the repeated miracles of the people of China, and looking forward to the future development of Chinese modernization and the common destiny of the world.

　　△ Four episodes of documentary poster

　　The production team of this film is composed of young people of Generation Z, and it took a year to interview and produce, spanning 40,000 kilometers, and followed 24 groups of characters. In the shocking narration of China people’s determination to "insist on the castle peak and not relax", the innovative practice comprehensively enhanced the communication, guidance and influence of major themes.

　　△ The five-phase preheating video of "Great Determination" was broadcast on German Capital TV (left); Protecting Asian Elephants — — The Story of Like Dad was broadcast on GNN TV in Pakistan (right).

　　CGTN cooperated with the Television Translation Center of the General Station to broadcast the film in 15 languages, including English, Spanish, French, Arabic, Russian, German, Portuguese and Hindi. As of December 8th, it has accumulated 73.6 million global readings, 340,000 total interactions and 12.48 million video views. The content of the program was reprinted and broadcast by mainstream media in many countries, such as CNN, German Capital TV, RedeTV in Brazil, GNN TV in Pakistan, and Iranian video website "mihanvide". CGTN official website feature was reprinted by 952 overseas mainstream online media from 69 countries and regions including the United States, Britain, Canada, Germany, India, South Korea, Vietnam and Singapore. Among the landing media, there are 709 G20 national media, accounting for 74.5% of all media.Observe China with the pupil of youth.

　　Let overseas audiences resonate with empathy

　　Understand the road to development and future of China.

　　Documentary was planned and launched by a group of post-90s generation. They broke through the traditional style of politics, economy, culture and diplomacy, and summarized the achievements in 13 aspects of the third historical resolution of the Party into four episodes, namely, Come, Cool Up, Money, Better Earning Method, Warmth, Let Miracles Happen and Future, Common Future.

　　The four episodes organically combine the four themes of cultural self-confidence, high-quality development, people-centered and community of human destiny, which are logically related to each other. From the lingering sound of the harps and harps, to the clanging noise of Wan Li railway tracks, from the depths of inaccessible mountains to the electronic plains linking the world, the young director group walked through the temples and streets with questions, asking China for the world and answering the world for China.

　　△ The main creative team with an average age of 27 years old

　　"What is Chinese-style modernization" and "Why can the rule of China break the uniqueness of the western modernization model and create a new form of human civilization"? The director group throws out these issues that have attracted much attention one by one, and calmly explains them. This brand-new shooting technique has abandoned the scripted and sit tight, which are common in traditional documentaries, and attracted wide attention from international audiences.

　　Berta Nelson, an overseas netizen, said in her comments, "I am glad to see that China people attach importance to their own culture and long history. Bless your innovation, because you have entered your own unique world view, abandoned the western point of view, and watched the operation of the universe from your own lens. There are many breakthroughs in energy, roads and consciousness waiting for you. Treat the suffering of the world with sympathy and point out the way forward for us. Don’t be intimidated by hegemonic threats. Soon it will dry up and be blown away, and you will be in a new world! "

　　Trace the origin: Starting from the cradle of China civilization

　　Respectfully respond to the 5,000-year civilization

　　What is the source of China people’s national self-confidence? What has enabled China people to stand today despite numerous changes? This is the question thrown in the first episode of the documentary.

　　The first episode "Come on, Cool Up" does not show the symbolic meaning of China culture to the world, but focuses on the young people who are inspired by history and culture and inherit it. The young people in China in the film not only lament the beauty of traditional culture, but also make the traditional culture of China endless by recreating ancient music, carrying forward national customs and innovating national customs, and send out the pious response of young people in the new era to the ancient blood.

　　The director group adjusted the focal length and recorded the process of restoring the tune of Xin Qiji’s "Broken Fighter, Giving Zhuang Ci to Chen Tongfu as a souvenir" by Henan Provincial Museum, senior armor restorer and Zhengzhou Song and Dance Theatre. With full cultural consciousness and self-confidence, the creative team combined traditional cultural elements, such as ancient musical instruments, ancient melody, ancient dance and armor, into a single MV work, recreated the singing of the Song Dynasty in a modern and fashionable way, and performed international art exhibition and popular science dissemination on China ancient music. Only MV has achieved over 2 million overseas broadcasts.

　　△ Vividly display ancient musical instruments, ancient word singing and ancient dance in the MV of "Breaking the Array, Giving Zhuang Ci to Chen Tongfu to Send It"

　　△ The creative team cooperated with Henan Provincial Museum and Zhengzhou Song and Dance Theatre to read the classics and restore the tunes of Song Ci.

　　In addition to the modernization of western style, there is a second way here.

　　With the spiritual strength inherited from our history, China is on the road of modernization. Modernization is a necessary step in every country’s development, but how to realize modernization is a headache for many developing countries.

　　Copying the western model of acclimatization seems to have become an unspoken consensus of the international community, and many close neighbors and distant friends are eagerly looking forward to new solutions.

　　△ The second episode "Money, there is a better way to earn"

　　"Great Determination" did not continue the grand narrative and achievement tour of traditional political films, but led the audience all the way north along Shenzhen, Hefei and Erdos in a popular science-style typed packaging and speculative discourse, revealing the geek life behind lidar and autonomous driving, and telling the professional ingenuity of female engineers behind quantum technology. Through many cases of scientific and technological progress, such as the "artificial sun" rising in the science laboratory and the development of Hefei city, this paper summarizes the successful password of "Hefei model" — — That is, through a promising government to build an effective market, foster innovative technology and cultivate more talents. "Don’t export China model, only provide China experience and scheme", which is a shallow footnote lying next to the answer.

　　Establish a "people-centered" narrative system of China’s values,

　　Pass on the concept of "community of human destiny" to the world

　　The documentary takes the universal and topical topics of medical insurance, police and women around the world as the entry point, and deeply expresses the core advantages of "the rule of China" by leveraging its strength.

　　The director group recorded the whole process of a drug price negotiation, which completely changed the fate of the families of two children with spinal muscular atrophy (SMA). How did a college student police officer spend 12 years propping up the whole community? How did a rural female teacher change the fate of children in the mountain village with patience and warmth under the background of getting rid of poverty?

　　China’s domestic development is for the people, so where is the value judgment of China’s cooperation and investment with the world?

　　Still for the benefit of the local people.

　　When a major crisis comes, from the Nepalese earthquake to the Serbian epidemic, the China aid team and the medical team are in action;

　　When other countries are looking for a prosperous road, China has grown together with Africa and the Middle East with the advanced experience of the "Belt and Road" infrastructure construction and digital economy;

　　When all mankind is facing the difficult problems of climate change and ecological diversity protection, China is attracting forces at home and abroad to work together to protect our common earth home.

　　These seemingly ambitious goals will bring changes to specific individuals in each country. Faith, a single mother in Kenya, told her story. The opening of the Inner Mongolia Railway has set up a warm road home for her and her daughter who live apart from each other, and also brought her a better career and a better life.

　　The episode received positive comments from netizens in developing countries, and Nguyen Minh Quan, a Vietnamese netizen, said, "(This railway) has been built very well. Americans bring artillery shells, while China brings railways. "

　　African netizen winifred ba said, "Long live the Communist Party of China (CPC); This is an inspiration to those who long for peace, prosperity and collective happiness. We Africans must work with our brothers and sisters in China to contribute to world peace. "

　　Voice innovation strengthens young people’s perspective Lead by technology Effectively enhance the interest and recognition of overseas young audiences for the development of China.

　　The creative team of "Great Determination" brings the young people’s perspective and brand-new voice into the theme setting, picture editing, manuscript creation, video shooting and many other aspects of the documentary, and reflects the interest orientation of overseas audiences, especially young audiences, through the perspective of Z generation.

　　The film has changed the way of "keeping a straight face" in the past, using diversified, creative and lightweight audio-visual language, which has narrowed the sense of distance of serious theme documentaries and better hit the acceptance habits of young online users around the world. On the one hand, documentary materials are widely used, and the ratio of original materials to film materials is as high as 200:1, and various technical means such as crossing machine, old frog, shed shooting and special effects are comprehensively used to create the ultimate picture texture. On the other hand, visual means serve narrative, introducing the changes in China in a simple way by vivid data visualization means, showing the context of urban development by means of investigation and interview, and copying the daily work and subtle psychological changes of the protagonist in the form of a diary.

　　△ Image language of film texture

　　△ Show an era of China Z generation growth through animation.

　　Therefore, the story of China told in the documentary has been affirmed by a large number of overseas netizens. Netizen "esplace3023" commented, "This is a great documentary. Many westerners like us who have lived in China outside Shanghai and Beijing for some time know that the people of the Communist Party of China (CPC) and China have made great efforts to improve people’s lives. China has too much complexity, which is very different from western countries, so it is difficult for westerners to understand. But we should try to understand, not listen to the so-called China threat theory imagined by experts, and label everything as political propaganda. I wish China can move on, because China’s achievements have made our world a better place and brought hope to people in many developing and poor countries. "

　　Netizen Ricardo Avila paulette left a message, "I’m impressed. This is a group of young, compassionate, kind people with long-term goals. This reminds me of what I saw about China’s space program. These young people are not the pioneers of these projects, but they may see the results; Future generations will reap fruitful results from it. "

　　Netizen ramli left a message, "When asked about US sanctions, a young wonder woman said ‘ Proud ’ This is an amazing moment. Cheer for these smart young China women. "

　　Today, when the world pattern is full of agitation and tearing, Great Determination records the great changes and brilliant achievements in the new era in the past ten years with solid and sincere brushwork, and also conveys the Chinese plan and China wisdom to the world with novel content, diverse perspectives and colorful ways. As we embark on a new journey, we will draw strength from history, concentrate on development, be fearless of difficulties and tests, coordinate material civilization with spiritual civilization, and open up a new world in harmony between man and nature.

　　At about 10: 30 a.m. the day before yesterday, a case occurred in Xiabian Community, Chang ‘an Town, Dongguan, in which three robbers robbed a bank working car with guns.

　　Three robbers drove a car and followed a work van of Dongguan Changan Branch of Agricultural Bank of China. When traveling to Xiabian Community Park Road, Qilong Road, Chang ‘an Town, three robbers stopped the bank’s work car by car, snatched two bags of bank business summons, money orders and bank employees’ cash of more than 600 yuan from the car with guns, and drove away. Fortunately, two bank employees were not injured. After the incident, Chang ‘an police sent a large number of policemen to investigate, and the case is under further investigation.

　　At noon the day before yesterday, the Xiabian Community Park section of Qilong Road in Chang ‘an Town, Dongguan was blocked by the police. There is a white van parked in the middle of the road of Qilong Road. There is no bank cash truck logo on the car body. The driver’s seat and the window glass behind the driver’s seat of the van are broken, and a large number of car glass fragments are scattered on the road. Many policemen investigate and collect evidence on the spot.

　　An eyewitness said that he happened to pass by this section at the time of the incident, and suddenly there was a sudden braking sound in the middle of the road. He looked up and saw a silver car parked in front of the front of a van. Soon three men rushed down from the car and surrounded the van. One of the men smashed the window glass of the driver’s seat of the van with a hammer and pointed a suspected gun at the driver. Another man held the man in the passenger seat, and then the third man smashed the window glass of the driver’s seat with a hammer. After taking out two bags from the car, the three men quickly fled by car.

　　"I didn’t hear the gunshots, but a gray-white car stopped in front of the van and several people rushed down to rob it." The boss who opened a shop near the scene witnessed this hot scene that can only be seen in film and television dramas. According to him, the three men first smashed the window of the van, then took out two large military green bags from the back seat and ran away. Subsequently, two men got off the van and they immediately alerted the police. A large number of policemen and security team members rushed to the scene to investigate and collect evidence, and the two people in the car were then taken to Chang ‘an Public Security Bureau to assist in the investigation.

　　[Bank]: It’s not cash that is robbed, but business summons and draft.

　　The day before yesterday, Mo Zhendong, director of the office of Dongguan Branch of Agricultural Bank of China, was interviewed by a reporter. He confirmed the witness’s story.

　　He introduced that at that time, the robbers aimed at Mo Mou and Mo Moumou, employees of the bank, shouting robbery and warning them not to move. However, he stressed that what the robbers robbed was not cash, but two bags of business summons of the bank.

　　He said that Chang ‘an Sub-branch sends staff to the following outlets every day to collect summonses. On that day, a driver and an employee of Chang ‘an Sub-branch are sent, mainly collecting about 1,200-1,300 summonses on Saturday and Sunday. This is an ordinary business summons, which has nothing to do with cash and has no impact on banking business. "600 yuan’s cash on an employee was robbed, and neither of them was injured. It is estimated that the other party thought there was a lot of cash in the bag."

　　Mo Zhendong said that after the incident, the bank had organized personnel to look for the trash can at the incident site, "because these things are useless to robbers." He said that the bank also organized personnel to go to the sanitation department to contact the cleaning staff. Later, it will also search for the lost summons through the media and give some cash rewards to those who find it.

　　"Two of the three gangsters were armed with guns and one was armed with a hammer. Fortunately, the employees were relatively calm, so there was no danger, no casualties were caused, and the bank did not suffer losses." Mo Zhendong said that after the incident, two employees recorded the license plate number of the robbers and called the police. "The lost documents involve nearly a thousand customers, and we hope to get them back as soon as possible."

　　[Police]: Snatched two packages of bank drafts and 600 yuan cash.

　　The reporter’s on-site investigation found that the location of the incident happened to be a road intersection, and the road traffic was very convenient.

　　The afternoon before yesterday, Chang ‘an Town Public Security Bureau informed the media about the case. At 10: 40 am on March 16, Chang ‘an Public Security Bureau received a phone call from Mo Moumou, saying that he and his colleague Mo Mou drove two bags containing subpoenas and money orders to the Chang ‘an Business Department of the bank and were stopped and robbed when they went to Shabian Community Park Road, Qilong Road, Chang ‘an Town.

　　Two of the men controlled Mo Moumou and Mo Mou with weapons, and those who controlled Mo Mou robbed him of 600 yuan cash.

　　It is understood that the subpoenas and bills of exchange snatched by criminal suspects cannot be exchanged. According to preliminary investigation, three suspects may think that the Jinbei van is a bank withdrawal customer. At present, the public security organs in Chang ‘an have set up checkpoints on major traffic routes and stepped up patrols to fully pursue the suspects. At present, the case is still under investigation.

　　Is it a real gun?

　　Zhu Wei, director of the office of Chang ‘an Town Public Security Bureau, told me that according to the transcripts of two bank parties, two of the three gangsters were armed with guns, about 10 cm long. "Whether the real gun is still uncertain. Because the gangster did not shoot at the scene. "

　　Is there any money in it?

　　Zhu Wei also told me that all three gangsters spoke Cantonese and didn’t wear masks or gloves. The reason for this may be that these gangsters didn’t know that the car was the bank’s work car, and they thought that Momo proposed from the bank that the two heavy bags were filled with cash, but they didn’t expect that the bags were full of bank bills and had no money.

　　Will it leak?

　　Mo Zhendong said that although these business subpoenas have the names and account numbers of customers, the gangsters do not have the passwords of customers, so the bank information of these customers is safe.

　　According to Guangzhou Daily

Editor: Zhang Renhe