What is culture? This is the best answer I have ever heard.

Bai Yansong said:

"Whether a person has a culture is not based on how high his education is.

People with academic qualifications do not necessarily have culture; People without education are not necessarily uneducated.

Reading a lot of books, having a high diploma, and having education are sometimes completely different. "

People who are truly literate have achieved the following.

01

A flight attendant named Judy told an interesting story about Liu Shishi at the Weibo.

As a stewardess, Judy often meets all kinds of big coffees and stars, but these big coffees and stars didn’t leave a deep impression on her until she met Liu Shishi a few days ago.

On that day, Liu Shishi took the first class. When Judy went to tidy up the first class after the plane landed, she was surprised to find that the quilt on Liu Shishi’s seat was neatly folded.

Judy was shocked at once:"In the past, all the guests in the first class huddled their quilts, threw them under their feet and left. I didn’t expect the poems to be stacked neatly. I was so touched."

People who fly in first class are usually people of great status, but you see, there are so few people who fold quilts. Occasionally, a flight attendant will be moved for a long time.

02

On May 1 ST, I met a wandering singer on the road. The singer sang very well. After a song, many people walked by and threw the change into the singer’s hat, but then, a lady’s behavior surprised people.

She went to the hat and crouched down slowly.Gently put two coins into the hat, and smiled and nodded to the wandering singer.

Educated, I don’t care if I have read many books. But at this moment: many people lose her too much.

Comparing this matter, I am reminded of Bai Yansong’s words:

"Whether a person has a culture is not based on how high his education is. People with academic qualifications do not necessarily have culture, while those without academic qualifications do not necessarily have no culture. "

Read a lot of books, have a high diploma,And whether you have culture or not are sometimes completely different.

03

Wu Xiao Xian told another touching story.

Once, he followed the boss to talk about business, and at lunch, he ordered a table in the hotel.

Halfway through the meal, the waiter served a special dish, and the boss said politely, "Thank you, we don’t need any more dishes."

The waiter explained:"This dish is free."

The boss still smiled and replied: "We don’t want it for free, we can’t eat it, it’s a waste."

After the meal, the boss wrapped the leftovers.

On the way back to the company, the boss drove slowly, as if looking at something.

Wu Xiao Xian was wondering when the boss stopped the car, picked up the packaged food, got off the bus and walked over to a beggar, and handed it over with his hands.

What is culture? This is culture. Culture is self-cultivation rooted in the heart.

04

I read another story in People’s Daily.

On the weekend, my nephew followed a Chinese to go fishing in Sydney, Australia. Every time you cast a net, you always get something.

But every time the net is pulled up, the Chinese always pick it up and throw most of its shrimps and crabs back into the sea.

His nephew was puzzled: "I finally hit it, why throw it back?"

Chinese answer:"Fish and shrimp that meet the specified size can be caught."

His nephew said, "No one can care about you on the high seas?"

The Chinese smiled faintly: "Not everything needs to be reminded and urged by others!"

What is culture? This is culture. Culture is consciousness without reminding.

05

What is freedom?

Many people’s understanding is that freedom is to let yourself do what you want freely.

But people who think like this don’t know what real freedom is.

Linda, a Chinese-American writer, wrote a book "Worry in the Deep of History", which presents a fact:The United States is both the freest country in the world and the least free country in the world.

On one occasion, he accompanied his friends to visit the Grand Canyon of America.

My friend picked up the coke can and wanted to throw it into the Grand Canyon: "What a pity not to do something in such a deep canyon!" "

Linda got a fright, hurriedly stop:"This is illegal."

The freest America in the world is actually full of illiberality:

It is illegal to hold an open wine bottle in the street;

It is illegal for parents to slap their children when they cry.

……

Many people in China don’t understand why the United States has so many restrictions. In fact, it is precisely because of so many constraints that American freedom has been created.

The philosopher Mill said: "Constraints are the mother of freedom. Personal freedom must be based on not infringing on the freedom of others. "

What is culture? This is culture. Culture is freedom based on constraints.

06

There was a man who taught his disciples to break glass products and put them into garbage bags, and wrote on them with a pen: "There are glass fragments inside, it’s dangerous!" "

In this way, garbage collectors won’t scratch their fingers.

The mineral water bottles after drinking drinks are also emptied and tightened, which is convenient for waste recyclers to collect.

You ask me what is culture? This is culture. Culture is kindness for others.

When going to the toilet, think of the next person who goes to the toilet;

When throwing garbage, think of the next garbage collector;

No matter what you do, you must think of the next person;

……

07

Xia Yan, a dramatist, was in great pain before he died.

The secretary said, "I’ll call the doctor."

Just as he was about to open the door, Xia Yan opened his eyes and said with difficulty:"Not called, please."

Then he passed out and never woke up.

"Not called, please." Xia Lao changed a word, but touched a building.

Xia Lao is a truly literate person.

A true literate person does not depend on how many books he has read or what school he has attended, but should have four qualities:

Cultivation rooted in the heart;

Consciousness without reminding;

Freedom based on constraints;

Kindness for others.

Many times, culture is a hidden existence, and it is a rule of life. It may not be visible, but it’s important.

It will make you richer in thought, more advanced in choice, more independent in doing things and more interesting in life, all of which are good for you.


Source: WeChat WeChat official account "Classical Literature and Poetry" is integrated from the network

Editor: Yifan

[Disclaimer: This number is the official public welfare account of "Reading for All", and this article is reproduced for the purpose of transmitting more information. Please contact us if the source is mislabeled or suspected of infringing your legitimate rights and interests. We will correct and delete it in time, thank you. 】

China beauty cosmetics market is full of vitality.

Source: People’s Daily Online-People’s Daily Overseas Edition

Customers buy cosmetics in Haikou Riyue Square Duty Free Shop. Xinhua News Agency reporter Guo Chengshe

"China’s beauty market sales will exceed 1 trillion yuan in 2025." According to an article in Women’s World Daily, China has become the key to the growth of global beauty companies, driven by the increase of family income, the continuous influx of newcomers and the growing local brands.

At the "June 18th China International Beauty Summit Forum" held by Women’s World Daily, Gian positano, head of the Italian Cosmetics Federation, said that the beauty market in China is expected to reach 92.1 billion US dollars in 2022. The growth momentum will mainly come from the rapid growth of the male beauty products market and the rise of domestic beauty brands.

According to the report, China is not only a key consumer market and manufacturing center, but also a driving force for innovation. From setting up research and development centers to investment funds, many international beauty giants continue to expand their investment in China; At the same time, many local brands of beauty cosmetics in China began to internationalize in order to explore the international market. China beauty brands are still entering foreign markets through cross-border e-commerce.

In recent years, the beauty market in China is full of vitality, showing new development characteristics. First, the growth rate is fast and the coverage is wide. At present, the market scale of China’s beauty industry is gradually moving towards trillion level; Second, facial basic skin care is the core track, accounting for the largest market share, and the growth rate of sub-tracks such as makeup and makeup is also faster; Third, the male beauty market is developing rapidly, and major brands are competing to enter the market. In addition to "her economy", "other economy" has also quietly emerged; Fourth, domestic beauty brands have risen rapidly. Domestic brands have made remarkable progress in raw materials, formula and technology, and a large number of cutting-edge domestic brands such as Perfect Diary and Huaxizi have emerged.

China’s beauty market is booming, which is of great significance to promoting domestic and even global economic recovery. In terms of supply chain and industrial chain, the development of beauty industry is closely related to agriculture, biochemistry, glass industry, plastic industry, transportation industry and advertising industry, and many related industrial chains have been developed and integrated. This has a positive role in promoting the global industrial chain.

The unprecedented development of China’s beauty industry is the result of multiple factors.

First, with the continuous development of China’s economy, the main contradiction in today’s society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development. Beauty products just meet the social needs and respect needs of consumers.

Secondly, more and more foreign excellent beauty brands have entered China, bringing advanced production technology, novel marketing methods and unique product concepts to the beauty market in China, promoting the industrial chain to be mature and perfect, and cultivating consumers in the beauty market in China to some extent.

Third, the consumer groups of beauty products in China are gradually expanding. With the rapid economic development, China people’s household income level and consumption power are constantly improving, and the demand for beauty products will also expand. In addition, some beauty brands have gone to other cities to explore the market after deep cultivation in first-and second-tier cities, and gained more sustained positive growth momentum.

Fourthly, the change of consumption concept provides a broad market for the development of beauty products in China. Generation Z consumers are the core consumer groups in the future beauty market.

Fifth, new social and marketing platforms such as live broadcast have expanded rapidly. The rise of social media, such as Little Red Book Assessment, online celebrity Live Delivery and KOL, has strongly promoted the development of China’s beauty market.

With the development of economy, the progress of science and technology and the change of consumer groups, there will be some new trends in China’s beauty market. First of all, driven by "Yan value economy", the influence of "Z generation" on the beauty market should not be underestimated. Secondly, digital transformation is the general trend. Digital transformation of layout is conducive to grasping the core channels of beauty products, such as credit payment method, digital marketing concept, digital network sales channels and so on. Finally, Guochao brand has great development potential. "Generation Z" consumers have a high degree of cultural self-confidence, preferring China elements and national brands, and new publicity strategies and marketing methods such as "co-branding" are loved by consumers.

If China’s beauty market wants to achieve steady and healthy development, it needs to firmly grasp the development direction. From the core competitiveness of beauty products, we should pay attention to the independent research and innovation of product formulas, establish a "moat" of domestic brands, and gain a place in the global beauty industry chain; From the special properties of beauty products, we should enhance the experience and efficacy of beauty products and enhance customer stickiness. As an "experience product", consumers will pay special attention to the core ingredients and actual use effect; From the perspective of development trend, we should focus on digital transformation, put product design and research and development, industrial chain operation and customer loyalty system on a digital platform, and then make a comprehensive layout of digitalization; From the perspective of sustainability, green materials should be used to promote sustainable development. Beauty products are "fast-moving consumer goods", and packaging materials will produce a lot of carbon emissions when they are processed. The country strongly advocates "carbon integration". If beauty brands can pay attention to sustainable development and combine with the major policies advocated by the country, it will not only benefit the brand itself, but also help the environmental development.

(Interview with Zhou Ying)