[car home Jinan Preferential Promotion Channel] At present, preferential activities are being carried out in Jinan market, with the highest preferential margin reaching 136,100 yuan, so that car buyers can start with this electric luxury car at the lowest price of 305,800 yuan. Interested consumers can click "Check the car price" in the quotation form and strive for higher discounts.

The exterior design of BMW i4 combines modern and future elements, presenting a unique sports style. The front face adopts an integrated air intake grille, which not only has recognition, but also gives the vehicle a more dynamic visual effect. The overall style tends to be concise and powerful, with smooth lines and low body posture, which makes it particularly eye-catching on the road.

The length, width and height of BMW i4 are 4785mm, 1852mm and 1455mm, respectively, with a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630mm. The side lines of the car body are smooth, and an elegant and dynamic outline is outlined. It is equipped with 18-inch rims, which are 245/45 R18 in front of tyre size and 255/45 R18 in rear of tyre size. The rim style presents a sense of movement and modernity.

The interior design of BMW i4 is simple and full of science and technology, and a series of high-quality materials are used to provide a comfortable and luxurious driving experience. The center console is equipped with a large 14.9-inch touch screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, bringing convenient operation experience. The steering wheel is made of leather, which provides manual up-and-down and forward-and-backward adjustment functions to ensure that every driver can find a suitable grip position. In addition, the car is also equipped with USB and Type-C interfaces, which is convenient for passengers to connect devices for charging. The front seats have heating function, which improves the comfort of driving in winter. In terms of seats, BMW i4 offers a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, to meet the needs of different consumers. The front main and auxiliary seats have a variety of adjustment methods, including front and rear, backrest, height, leg rest and lumbar support adjustment, and support 4-way electric adjustment to provide passengers with personalized comfort experience. The rear seats can be tilted in proportion, which increases the flexibility of storage space and meets the use requirements of different occasions.

BMW i4 is equipped with a powerful and efficient electric engine with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance for the vehicle.

The owner of car home spoke highly of the sound insulation effect and dynamic performance of BMW i4, and he specifically pointed out: "Good sound insulation, sufficient power, and king appearance. I don’t think it will lose the Mercedes-Benz sister when the volcanic red interior is made." These real feedbacks have undoubtedly added a lot of luster to this electric car.

　　[Global Times Comprehensive Report] Swedish National Radio announced its withdrawal from Twitter on the 18th local time, which is the first large European media to withdraw or suspend its Twitter account after many public media in North America. In the past week, the Twitter company controlled by billionaire Musk labeled many western media such as Voice of America, National Public Radio (NPR) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which triggered fierce opposition from these media. However, many netizens ridiculed that the US government had forced the accounts of "rival countries" such as Russia to be labeled as "government media" on western social platforms, and now Twitter labels western media. "Isn’t this fair?" Previously, Twitter CEO Musk also revealed that the US government can completely control and read the private messages of Twitter users at will, but such news that is not conducive to the United States and the West is rarely reported by mainstream media.

　　Some China scholars told the Global Times on the 19th that the governments and media in the United States and other western countries, while flaunting the so-called "independence and freedom of the press", manipulated public opinion by various means to serve their own private interests. This "freedom of the press" is the "painted skin" of the American and western governments and their media.

　　"69% government-funded media"

　　According to Reuters, Swedish National Radio did not accuse Twitter of launching a new policy under the leadership of Musk, namely, labeling more western public broadcasters as "government-sponsored media". Gieringer, the station’s director in charge of social media operations, made an indifferent gesture, saying that the decision was made because the Swedish audience of the station had lost interest in Twitter. "Swedish National Radio no longer gives priority to its presence on Twitter," he said. The company still pays attention to its business on social platforms, but now it has decided to completely stop its account on Twitter, "because Twitter has changed and become less important to us."

　　However, the "European News" website said that the Swedish National Radio closed its Twitter account because of "concerns about fake news and hate speech". Gieringer did not hold back his accusations and complaints about Twitter. He said: "Of course, we have noticed the recent turmoil around the platform … … We believe that in the long run, this may affect Twitter’s handling of fake news, ‘ Water army ’ Robots, misinformation and hate speech. Of course, these factors also affect our decision to stop the account on the platform now. "

　　In the past week, Twitter has labeled VOA, National Public Radio (NPR), American Public Broadcasting Corporation (PBS), British Broadcasting Corporation (BBC) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which has aroused fierce criticism and opposition from these western media. The BBC argued that its funds mainly came from the TV viewing license fees paid by British families, and Twitter finally changed the label of the BBC to "publicly funded media". So far, this is the only western media that has successfully made Twitter modify the label of "government-sponsored media".

　　In this round of labeling struggle, the contest between Twitter and CBC is particularly fierce. On the 16th local time, CBC and its related accounts were tagged as "government-sponsored media" by Twitter. In this regard, CBC spokesman Omar said that Twitter wrongly described CBC’s "editorial independence", so the company will suspend the update of related accounts. He said that Twitter regards "government-sponsored media" as "the government may participate in defining the content of news reports to varying degrees", which is obviously not in line with the actual situation. CBC17 issued several tweets on the 17th, saying, "Our news is fair and independent. The opposite statement is untrue. This is why we suspend our activities on Twitter. " "CBC is funded by public funds voted by members of parliament. Its independence is protected by law. "

　　However, Twitter said that it is not groundless to label CBC as "government-sponsored media", "according to CBC2021 — According to the 2022 financial report data, the company received nearly $1.4 billion in funding from the government (accounting for 70% of its funds). " Musk immediately said that CBC’s "concerns have been resolved." He also attached a screenshot of CBC Twitter account marked "69% government-funded media" on the grounds that "CBC said they only received less than 70% government funding".

　　"Western media is being attacked by itself"?

　　Twitter’s move triggered fierce criticism from the western media. The British "Daily Mail" said that Musk was attacked for labeling the accounts of National Public Radio (NPR), American Public Broadcasting Company (PBS) and other western media as "government-sponsored media". Critics warned Twitter that "don’t misuse the concept, public funding (but not interfering with press freedom) is different from the state’s direct intervention in the operation of the media editorial department." According to the report, Freedom House in the United States said that the tag of "government-sponsored media" was "not fairly applied" on Twitter, and the media accounts of Turkey, Saudi Arabia, United Arab Emirates and Qatar were not so marked, while the public media accounts of the United States, Britain and Canada were marked.

　　After the acquisition of Twitter, Musk always claimed to transform Twitter into a social platform for "seeking truth" and labeled Twitter accounts such as Voice of America and Canadian Broadcasting Corporation (CBC) as "government-sponsored media". "Musk fought with western media to find the truth", the Russian newspaper Kommersant reported on the 18th that western media such as CBC and National Public Radio have recently strongly opposed being labeled as "government-sponsored media" by Twitter, which was previously only used in the accounts of Russian and China media. In this regard, some Russian netizens said, why did the western media loudly applaud when the United States and the West labeled the Russian media as "government media"? This is actually "the anti-bite of the western media."

　　The mutual accusation between Twitter and western public media has aroused the debate among netizens in western countries. On Twitter, some netizens said, "I fully support transparency. These news organizations did accept government funds, and they should not ‘ Government-sponsored media ’ The label has objections. " "The snobbish conservative media doesn’t like it, but I have witnessed everything here." However, some netizens said, "‘ Government-sponsored media ’ The label is inaccurate, which does not explain which government funding it is, nor does it reflect other sources of funding for the media. " But most netizens think, "This is completely fair, and this is exactly what they deserve." Some netizens ridiculed that "does 69% funding mean only 69% publicity?" "Perfect action. The numbers are so accurate. "

　　This struggle has also become the content of western political infighting. Before Twitter tagged CBC, Canadian Conservative Party leader Poliyev accused CBC of favoring the government and the ruling party. On April 12, he called on Musk to label CBC "more accurately". He wrote in the tweet: "We must protect Canadians from false information and manipulation by CBC." Poliyev stressed that this is a fact that Canadians should know.

　　Lu Chuanying, secretary-general of the Center for International Governance of Cyberspace of Shanghai Institute of International Studies, said in an interview with the Global Times on the 19th that the debate on labeling between Twitter and western traditional media was mainly due to the increasingly diversified channels for the public to obtain information. Western media flaunt "independence and freedom of news", but actually regard news as a "fourth power" beyond the public. In fact, this is a struggle for the control power of public opinion discourse.

　　Li Haidong, a professor at the Institute of International Relations of the Foreign Affairs University, told the Global Times reporter that in western society, the influence of the media largely depends on people’s attention. In the information age, digital communication has become popular, and the withdrawal of western traditional media from Twitter is tantamount to self-isolation, and it is impossible for people to follow.

　　50% believe that American media deceive the public.

　　In fact, this competition also highlights the lower and lower trust of the western people in the media. According to Al Jazeera, a poll conducted by Gallup Polling Company in February this year showed that only 26% of Americans have a good impression of American media, the lowest level in the past five years, while 53% have a negative view. 50% of Americans believe that most news organizations in the United States are misleading and deceiving the public, and they are "intentional". Only 25% believe that these news organizations have no intention of misleading the public. The poll also found that 52% of Americans believe that American media "don’t care about the best interests of readers, viewers and listeners".

　　Not only traditional media, but also western social media and online media are not much better, and they are almost controlled by the US government and capital. At the end of last year, shortly after Musk acquired Twitter, it broke the news that all social media platforms cooperated with the US government to review the content, and they all deleted the relevant content under the clear instructions of the US federal agencies. Musk released Twitter’s previous documents showing that Twitter cooperated with the FBI, the CIA, the Pentagon and other government agencies to suppress information about the US elections, the Ukrainian situation and the COVID-19 epidemic. On April 16 this year, in an interview, Musk once again broke the news that the US government can read the private messages of all Twitter users at will. "The extent to which the US government can effectively control anything on Twitter surprised me."

　　Li Haidong said: Facts have proved that the setting of "freedom of the press" peddled by the United States and other western countries to the world is a complete lie. Western news has innate value bias and ideological bias. No matter external or internal, many reports are hard to be objective. Recently, the mainstream western media almost ignored the truth about the bombing of the "Beixi" natural gas pipeline, and the "poison train" incident in the United States was exposed by social media such as TikTok and was exposed by foreign media and networks for many days before it had to express its concern. Regardless of whether there is government funding or not, the western media has actually completely lost its independence and become a tool to serve the interests of a few people or mobilize public opinion when the United States and the West promote their foreign strategies.

　　Claire Daley, a member of the European Parliament from Ireland, recently lamented on Twitter that the western media were "corrupt and biased". Daley wrote: "We must admit that our mainstream media is not free at all."

　　[Global Times correspondent in the United States, Canada and South Korea Xiao Datao short room Liu Haisheng Global Times reporter Ding Yazhen Yu Xiang Liu Yupeng Chen Kang]

[Market trends of palm oil and soybeans] BMD palm oil fell by RM 53 to RM 3,848/ton. CBOT soybeans rose 11 cents to 1011.75 cents per bushel. CBOT soybean oil rose 0.6 cents to 39.87 cents per pound. According to data released by the Indian Solvent Extractors Association on Thursday, the country’s palm oil imports in August fell by more than a quarter from the previous month to 797,482 tons, down 26% from 1,081,730 tons in July. As domestic stocks were abundant and refining profits were negative, edible oil refiners cut back on purchases. The US Department of Agriculture released the September supply and demand report on Thursday, and the global palm oil ending inventory in 2024/25 is estimated to be 17.574 million tons; The global palm oil ending inventory in 2023/24 is estimated to be 18.253 million tons. Among them, the ending inventory of Indonesian palm oil in 2024/25 is estimated to be 6.478 million tons; The ending inventory of palm oil in Indonesia in 2023/24 is estimated to be 7.138 million tons. According to the latest data from the Southern Peninsula Palm Oil Crushers Association, the palm oil production in Malaysia decreased by 3.54% from September 1 to 10, 2024, the unit yield of fresh oil palm fruit string decreased by 3.23%, and the oil yield decreased by 0.06%. Monitoring data show that on September 12th, Indonesian crude palm oil reported US$ 1,005, Malaysian crude palm oil was equivalent to US$ 923, and Indonesian Malay spread was US$ 82, which was the same as last day.The price difference in the same period last week was $79. The monitoring data showed that on September 12th, Argentina’s soybean oil reported 923 dollars, Malaysia reported 970 dollars in 24 degrees, and the oil price difference between soybean and palm was-47 dollars, up 23 dollars from-70 dollars in the previous day. In the same period last month (September 12th), the spread was-12 USD, while in the same period last year (September 12th), the spread was 63 USD. Affected by the seasonal increase in output and the continued slowdown in exports, the horse palm continued to be under pressure and weakened after the shock consolidation, with the support of RM 3,800 below. In terms of US soybeans, the market expects the monthly report or maintains the US soybean yield forecast unchanged, which is still 53.2 pu/acre, and the forecast range is from 52 pu/acre to 54.9 pu/acre. In the early stage of the market, the high yield of American soybeans was continuously digested. It is expected that the report will have little impact, and CBOT soybeans will support around 970 cents below. Domestically, at this stage, the market procurement is light, the pattern of contract execution by factories remains unchanged, the spot basis quotation falls steadily, and some areas weaken slightly. In terms of vegetable oil, the prices of high-quality rapeseed in Jiangsu and Sichuan areas along the Yangtze River have been slightly raised, which has aggravated the market’s worries. In some areas, the price has been raised, and the basis quotation has fallen steadily. Operation suggestion: shock adjustment, palm oil 7700-7800, soybean oil 7600-7800, vegetable oil 8800-9100.

Brand occupies a prominent position in the global automobile field. As one of the top ten leading automobile manufacturers in the world, Kia enjoys more than 70 years of manufacturing experience, especially in the production of core components such as gearboxes, and has unique manufacturing advantages. With the electrification trend of the global automobile industry, Kia has also actively followed up and launched a variety of electric vehicles, among which the newly launched EV5 marks its important exploration in the field of electrification.

Kia EV5: Tailored for the China market.

It is a pure electric vehicle designed for the demand of China market, and it has excellent performance in interior space, functional configuration and endurance. With its positioning as a "changeable living space cabin" and with the help of ingenious design and abundant configuration, this model has effectively broadened the storage space and enriched practical functions. Whether it is daily commuting or weekend leisure travel, Kia EV5 can meet the diverse travel needs of consumers.

The space layout of KIA EV5 is highly humanized, and it is equipped with a 67-liter front storage compartment and a 513-liter rear storage compartment, which fully meets the daily storage needs. What is particularly prominent is that the storage compartment can be folded flat at 0 degrees, and the capacity can be expanded to 1718 liters; Folding seats can also be changed into car sleepers, greatly increasing storage and rest and sleeping space. This design gives KIA EV5 significant advantages in storage space, and expands many practical scenarios for users.

Rich technology configuration: the future of smart travel

Kia EV5 strives for perfection in space layout, and also performs well in technology equipment. This model is equipped with L2+ intelligent driving assistance system, including rich safety features such as expressway driving assistance, active collision avoidance and blind area monitoring, which significantly improves the driving convenience and safety. Equipped with intelligent interconnection function, users can remotely control vehicles through mobile phones, monitor vehicle status and support remote charging services.

The intelligent networked entertainment system ccNC equipped with EV5 significantly enhances the attraction of vehicles, and integrates the on-board WeChat and many small programs to ensure that drivers can enjoy substantial entertainment while traveling. Whether you are immersed in music, watching movies, or operating various small programs, EV5 fully meets the diverse entertainment needs of users. This advanced configuration not only enhances the convenience of driving and control, but also makes the journey full of fun.

Long battery life: the guarantee of worry-free travel

One of the focus of users’ attention is endurance, and KIA EV5 performs well in this respect. The standard version has a battery life of 530 kilometers, and the long version has a battery life of 720 kilometers, making it the only model of its kind with a battery life exceeding 700 kilometers. This battery life is enough to meet the needs of commuting and long-distance travel, ensuring that users can travel without worry.

The endurance of KIA EV5 is not only impressive in data, but also remarkable in actual use. This model is equipped with advanced battery management technology, which can intelligently optimize power distribution according to driving behavior and road conditions, thus significantly improving endurance performance. At the same time, KIA EV5 has a fast charging function, which can restore the power to more than 80% in just a few minutes, greatly improving the travel convenience of users.

Cost performance: the choice of value for money

Kia EV5 stands out among many electric vehicles with its high cost performance. This model performs well in key performance such as space, configuration and battery life, and its price positioning is reasonable. For consumers seeking electric vehicle experience, KIA EV5 is undoubtedly the ideal choice.

Kia EV5 is unique among similar models with its comprehensive advantages. As one of the top ten automobile manufacturers in the world, Kia’s brand reliability and technical strength are recognized as outstanding. Choosing KIA EV5 means choosing a trusted travel partner.

Summary: KIA EV5, the ever-changing life intelligent cabin in the electric age.

KIA EV5, which was built for the demand of China market, performed well in space layout, technical equipment and endurance performance. The model not only caters to the multi-functional needs of users, but also is equipped with rich scientific and technological functions and excellent endurance, which significantly improves the convenience and safety of travel. Looking for a cost-effective and practical electric car? Kia EV5 is undoubtedly an ideal candidate.

Speaking of the latest hot new cars in the car circle, Zhiji LS7 must be one of them. The price of this car is in the range of 300,000-500,000. Compared with the ideal L7, Tucki G9 and Weilai ES7 of the same class, you will find that Zhiji LS7 has many advantages in configuration, space, price and driving control, which can be said to be the "new king" of domestic high-end intelligent pure electric SUV.

Thanks to its excellent product value, at present, the blind order of Zhiji LS7 has exceeded 12,000. "The order situation of Zhiji once again exceeded our expectations. official website and app were under great pressure in a short time, and there was a situation in which the webpage was stuck, which showed that users were very concerned about LS7." Tamia Liu, co-CEO of Zhiji, said.

So, what new height did Zhiji LS7 roll out the intelligent pure electric SUV? What kind of interpretation does Zhiji Automobile bring to the "involution" of today’s industry? In the dialogue with Tamia Liu, we found the answer.

We should not only be a "king of volume", but also be a "king of understanding"

Although in the eyes of many people, Zhiji LS7 is a new generation of high-end intelligent pure electric SUV, Tamia Liu has different views on it.

He believes: "Crazy price cuts, crazy involution, and all kinds of mixed products are madly grabbing the market, which is unhealthy competition. Because smart electric vehicles are a clear track, but the cognitive threshold is relatively high, a large number of brands and products flock in, and the market is mixed, which is not conducive to the development of the industry. "

Indeed, in China’s new energy market, not only the new car-making forces like "Wei Xiaoli" lay out high-end fields, but also the high-end brands created by traditional car companies like Zhiji, Lantu and Aouita challenge the new forces.

In order to seize the market, there are ways to win the attention by reducing prices or in disguised form. There are also the best SUVs within 500,000, 1 million, or even within 500 to gain attention through the stacking of various configurations and parameters.

Some consumers are caught in the "sweet trap" because of the "involution" propaganda of manufacturers. In the later car experience, it was found that it was not as good as the manufacturer advertised.

For example, a manufacturer advertised that its SUV products used the same magic chassis as Mercedes-Benz Maibakh GLS, but the actual experience found that the driving quality was not as "magical" as advertised by the manufacturer, and even the owner was "dry-exploded" when he met the air suspension when he passed the speed bump.

Why is this happening? Because it is also suspended, the top models of luxury brands use double-cavity or even three-cavity suspension, and they are also suppliers of international brands. However, many new domestic forces use single-cavity suspension and adopt domestic suppliers. At the same time, coupled with the gap in chassis adjustment technology, the effects of the two are naturally different. However, in the publicity, consumers only saw the marketing words of "Magic Chassis of the same paragraph as Mercedes-Benz Maibakh GLS".

In this regard, Tamia Liu believes that "having" does not mean being good, and "having everything" does not mean being "the best in everything". "A car that seems to be fully equipped is probably not a top car."

Therefore, in the product building of Zhiji LS7, Tamia Liu introduced Zhiji’s different attitude of "involution"-Zhiji wants "directional volume", "professional volume" and "extreme volume" instead of "blind volume".

First, the "extreme" volume.

Tamia Liu said, "Zhizhi has a professional insistence on using the best things to bring the best experience to users." This is the ultimate volume, and everything should be the best for users.

So, what is the best? Let’s take LS7 as an example.

First of all, on the chassis, Zhiji LS7 has an all-star chassis configuration. For example, the air suspension system, Zhiji LS7 adopts the continental air suspension system of the same series as Maserati Levante, and cooperates with the Damptronic I electromagnetic dynamic damping adjustment system of Germany Besten, which can continuously adjust the damping force of the shock absorber in milliseconds according to different road conditions and adapt to different driving scenarios.

It is worth mentioning that Zhiji LS7 adopts a new generation of patented closed air suspension system of Continental Group. Compared with the open structure, the adjustment speed of the closed suspension is 40% faster, the noise is more than 10dB lower than that of the open structure, the integration is higher, and the energy consumption of the motor is lower. At the same time, the continuous working performance of the closed suspension will not be attenuated, and it is not afraid of the thin air pressure on the plateau. It can always maintain full-performance work in any environment and has higher reliability.

"The domestic air spring is also very good, but it can’t meet the requirements of the high-end intelligent pure electric SUV, which is also the order of magnitude. Therefore, we would rather spend twice the price to choose the continental air spring. " Tamia Liu said: "As a 400,000-class high-end luxury SUV that pays attention to driving control, we must be responsible for the products and not fool users. This is the bottom line of values."

"For example, the cost of air springs in mainland Germany is twice that in China; For example, there are many levels of electromagnetic suspension. Those who really play the track and control know what Beishideng stands for, and those who really understand it naturally understand. " Tamia Liu affirmed that in terms of materials, Zhiji is absolutely willing to give up the cost.

In addition, in terms of braking system, Zhiji LS7 is equipped with the first four-piston fixed brake calipers of Brembo, Italy, and a high-performance large-size scribed ventilation disc (365mm in front and 376mm in back), which further improves the braking efficiency and heat dissipation effect. In addition, Zhiji LS7 is also equipped with the integrated Onebox braking system in Germany (which is also one of the most advanced electronic brake-by-wire systems at present), giving it strong braking capability.

According to the data given by Zhiji, the response time of 100Bar braking force generated by stepping on the foot is 150ms, and that of non-OneBox braking system is about 250ms, which shortens the time by 40%. The actual experience shows that the braking performance of Zhiji LS7 is really good, which also gives the driver the confidence to step on the switch deeply. At the same time, we can also see that Zhiji LS7 is specialized in driving experience.

In addition to the top-mounted chassis hardware, the front windshield of Zhiji LS7 adopts a rare three-layer silver plating process in the industry, and is made of the same glass material as the domestic large aircraft C919. At the same time, the whole vehicle has adopted 11 double-layer laminated sound insulation glass. According to Zhiji’s introduction, its NVH measured results are about 6dB ahead of the industry, and the maximum ear pressure is reduced by 50%. The dual lidar +Orin chip scheme in intelligent driving and the 8155 chip in intelligent cockpit are all top-level hardware configurations at present.

From the above configurations, we can all feel that the configuration of Zhiji LS7 is not only available, but also uses the top products in the industry, which is the embodiment of Zhiji’s "extreme volume".

As Liu Tao said: "Zhiji wants to be a high-end brand. We must never fool users with shoddy products. We will never sacrifice the user experience. This is the bottom line of Zhiji’s values." "Only using the best things will bring the best experience to users."

Second, the "professional" volume.

What is a "professional" volume? Tamia Liu’s explanation is: "In response to market competition, this volume will be rolled. However, the volume must have the underlying thinking and do something different. This is a professional volume. "

To put it simply, it is to provide users with the configurations they really need, not those configurations that look beautiful but are actually chicken ribs.

For example, regarding air suspension and four-wheel steering, Tamia Liu said that there are many brands who follow suit and think that high-class cars must be equipped with air springs, which can be said to be a kind of "ignorance".

Tamia Liu thinks: "The value of air spring in cars is relatively small, but it will reduce the feeling of driving control. And Zhiji L7 is a car, and the core label is driving control, so we chose four-wheel steering instead of air spring. "However, on the SUV of Zhiji LS7, we can see the configuration of air suspension to further improve the passability and comfort of SUV, which is the embodiment of confidant LS7 professional volume.

For example, the glove box was cancelled in the passenger position of Zhiji LS7, so that the seat can be stuffed in after folding. This practice can be said to be very bold and innovative. In this regard, Tamia Liu said: "Innovation is a balance, and the key to balance is trade-off. On the one hand, the thinking of folding the seat and canceling the glove box stems from the demands of users, on the other hand, it is the core of the overall product concept. "

"When we can really fold the seats in the concept car completely, the whole space will be completely magically redefined. The benefits of this matter far outweigh the loss of a glove box. " In Tamia Liu’s view, canceling the armrest box can bring more comfortable riding experience in the back row, which is far more valuable and meaningful than the storage function of the armrest box.

The actual experience is also true, because without the constraint of the armrest box, the zero-gravity seat of Zhiji LS7 can unlock the "lying mode". The angle of the zero-gravity seat in the rear row can be adjusted to a large lying angle of 155 at most, and the passenger can completely lie flat when the passenger is fully folded into a footstool. Long-distance driving is more comfortable for passengers.

Moreover, Zhiji LS7 did not lose the storage space in the car because there was no armrest box. Because the central armrest of Zhiji LS7, the mysterious space under the rear seat and the second floor of the trunk, including the storage box at the bottom of the screen, are used. In Tamia Liu’s words: "This completely exceeds the value of a glove box."

Therefore, Zhiji’s professional volume is the local volume of the volume, so that users can really feel the practicality of the configuration, rather than paying for some flashy configuration.

Third, the "oriented" volume.

"Zhiji’s brand positioning is a luxury electric car, and we must match it. Use our major to provide users with’ oriented volume where experience is king’ ". Tamia Liu said, Zhiji positioning high-end brand, the configuration must be top-matching, but the premise is that in the provision of configuration, Zhiji should proceed from the user’s perspective and fully verify the actual usage scenarios of users.

Tamia Liu takes the involution of current computing power as an example. "Is 4 pieces of Orin good?" In Tamia Liu’s view, simple computing power can’t solve the pain point of user experience.

"Computing power will make people who don’t understand feel very powerful, but behind it is power consumption; Moreover, if the communication between boards is not solved well, it will bring great challenges to data and software and bring more pain points to the user experience. Therefore, the real solution is to properly orient the volume and focus on the user experience. " Tamia Liu thinks.

In fact, this is reflected in many aspects of Zhiji LS7. For example, the electric door equipped by Zhiji LS7. According to Tamia Liu, "Zhiji LS7′ s main driving electric door has been verified by 1000 scenes, and it can adjust the opening angle in indoor parking lots, outdoor parking lots and scenes with cats, dogs and other animals outside the vehicle."

Another example is the half-width steering wheel of Zhiji LS7, which is matched with the lifting huge scene screen and the ice-sensitive front dome of Star Fall Star Waterfall, which not only makes the cockpit more scientific and technological, but also brings excellent vision. More importantly, if consumers don’t like the half-width steering wheel of Zhiji LS7, Zhiji can also choose the traditional round steering wheel for free.

To sum up, Zhiji is not blindly piling up the configuration, but starting from the user’s experience, bringing users a more extreme and professional car experience. It can be seen that Zhiji is not only a "king of volume", but also a "king of understanding", and truly understands the needs of users. This is also a new force created by Zhiji as a traditional brand, which shows different car-making concepts or involution attitudes.

The essence of involution is a profound PK.

Talking about this, some people may question: the configuration level of Zhiji LS7 is so high, and it is supplied by first-line international brands. Everything is the best, so the cost must be not low. Tamia Liu also gave us a detailed answer to this question.

First of all, it is the support of scale effect.

In Tamia Liu’s view, the automobile industry is a scale effect. It is also a strong demand of the market if the quantity is quickly made to a suitable scale and the price control ability is increased.

Take LS7′ s oversized front dome glass as an example. Tamia Liu said that its cost is indeed more expensive than ordinary glass, but if it is scaled up, the cost will soon come down. Another example is the screen. Because of the previous cooperation experience with Zhiji, suppliers have more confidence in Zhiji. They actively provide screen solutions with higher definition, higher color resolution and better interactive experience, but the cost is lower than before.

However, Tamia Liu also admitted to us that the cost of LS7 is definitely not low, but it also shows that Zhiji is a real conscience. As Liu Tao said: "What we hope is that users can directly perceive the value content of high-end configuration by experiencing Zhiji LS7, and know the brand of Zhiji that is hard to get back once experienced and used."

Secondly, Zhizhi is not "blind".

As we mentioned earlier, Zhiji is not a "blind roll", but an extreme roll, a directional roll, and a professional roll. It is not blindly piling up configurations for users, but based on user experience, providing users with configurations that are really useful and deeply felt.

As Tamia Liu said, "It is important to choose the right high-tech new technology for this product, which will also increase the price controllability."

Finally, it comes from the strong system advantages of SAIC.

Tamia Liu said that Zhiji Automobile has a strong domestic high-end supply chain system relying on the system advantages of SAIC. For example, Huayu Vision, the best car light company in the world; Yanfeng, the world’s largest supplier of interior solutions, and Natiefu transmission shaft (with a market share of over 50% in China) are important industry endorsements for building the strong product strength of Zhiji LS7.

In this regard, Tamia Liu confidently said: "With the empowerment of SAIC, Zhiji can get the best things at the most suitable cost."

To some extent, the internal details of the enterprise determine the height of the product involution, and with a strong supplier system, Zhiji Automobile can enable users to obtain higher product value than competing products at the same level at a more sincere price.

However, as a smart person empowered by SAIC, Ali and Zhangjiang, its advantages in background and system strength are not just suppliers.

1. Production capacity.Tamia Liu said that the high probability of production capacity is the most confident thing for Chi Ji. SAIC produces and sells 67 million vehicles a year, and its supply chain capability is among the best in the world. Including Huayu Automobile and many lighthouse factories, all gave the green light to Zhiji Automobile and gave the best resources to Zhiji.

2. Marketing.At present, the blind order of Zhiji LS7 exceeds expectations, and the sales consultant of the terminal is immediately tight. Tamia Liu revealed to us that from December 20th to February 10th, the number of transformations was several times higher than that of last year through promotion and live broadcast.

In addition, in the configuration of the user research team, Zhiji Automobile has reached a rare 400 people in the industry.

3. Sales channels."Zhiji will accelerate the construction of channels in the future." According to Tamia Liu, Zhiji has about 120 experience and delivery centers. Because the channel has great inertia, once the market fluctuates and the sales volume does not match the channel, there will be great pressure, so Zhiji was somewhat conservative in the channel before.

According to the plan, the target of Zhiji is 240 by the end of this year, and Zhiji is confident to open 180 to 190 before June 30, and a large number of second-tier cities will be covered.

4. Team organization.Tamia Liu said that at present, the product team and management team at the headquarters have also made very strict arrangements and deployments. Once a city’s staffing reaches its peak or users can’t be received, the headquarters team will fly there immediately, so that they can know more about the products and receive them more professionally.

5. Product planning.In addition to the current Zhiji L7 and Zhiji LS7, Tamia Liu revealed to us that in the second half of the year, Zhiji will also launch a brand-new medium-sized SUV to benchmark Model Y..

As for other more compact models, Zhiji also has corresponding plans. According to Tamia Liu, the third car and the fourth car mainly target Model Y and Model 3；; The fifth car is more about thinking about the future and the solution.

With the launch of L7 and LS7, and the arrival of the third model in the second half of the year, Zhiji also has higher goals in 2023. Tamia Liu introduced that in 2023, Zhiji Automobile hopes to achieve sales of 45,000 vehicles.

But regarding the sales volume, Tamia Liu thinks that as a new brand, although sales volume is important, it is not so important compared with the early product value. With the gradual enrichment of Zhiji automobile model array, the growth of sales volume is also a matter of course. "In the long run, Zhiji hopes to achieve a sales scale of 200,000-300,000 vehicles in 2025."

For this goal, Tamia Liu thinks it is not difficult. In his view, Zhiji is still in a developing stage, and the empowerment advantages of SAIC, Ali and Zhangjiang have not been fully reflected in the case that only one product entered the market last year. At the same time, the potential energy accumulated by enterprises in users will also become an important kinetic energy for brand development in the next 3-5 years.

In other words, under the impetus of system strength and user reputation, Zhiji has great explosive power. The blind order of Zhiji LS7 exceeding 12,000 vehicles also proves that Zhiji will be a dark horse with potential.

The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

"hong kong city slow tour"

Love harbor wind

Hong Kong is a shopping paradise as well as a gourmet paradise. It has a strong atmosphere of fireworks in the city, as well as the prosperity of modern trends. Towering skyscrapers and colorful neon lights interweave a vibrant picture of the city. Come for a city tour in Hong Kong and feel the unique charm of the city!

Tsim Sha Tsui, Temple Street in Yau Ma Tei, Central, Avenue of Stars, Causeway Bay and Repulse Bay.

Taipingshanding

The Peak of Taiping Mountain is a must-see place to visit Hong Kong. The scenery here is really beautiful! At the top of the mountain, you can also overlook the whole Victoria Harbour. It is very beautiful both in the day and at night. Waiting for a sunset, the beautiful and romantic night view of the city comes into view, and the lights of the whole city can be held in your arms.

Address: Taiping Peak, Peak Road, Central, Hong Kong Island.

Disneyland

Hong Kong Disneyland is a world full of fairy tales. Go to the happiest place in the world to find innocence and childlike interest. There are dreamy castles and wonderful performances. When it comes to major festivals, the atmosphere in the park is full and the scene is very infectious. You can also interact closely with Disney characters!

Address: Hong Kong Disneyland Resort on Lantau Island, Hong Kong

Victoria Harbour

Victoria Harbour, one of the three natural harbors in the world, has the reputation of "Pearl of the Orient" and "Three Night Scenes in the World". Walking along the harbor and blowing the sea breeze, you can enjoy the dazzling night scenes at night, and you can also enjoy the night scenes on both sides of the strait slowly by cruise ship and feel the scenery of the top romantic harbor.

Address: Port and sea area between Hong Kong Island and Kowloon Peninsula.

Mong Kok

Mong Kok, Hong Kong, is a place full of Hong Kong flavor. There are dense crowds, dense shops along the street, lively and fun, hanging neon signs and red minibuses and taxis that keep passing through, all of which are full of retro atmosphere, evoking countless Hong Kong movies.

Address: located in the west of Mong Kok, Kowloon

Tsim Sha Tsui

Tsim Sha Tsui is one of the most worthwhile places to visit in Hong Kong, and it is also a gathering place for Hong Kong cuisine. There are many famous punching places, unique buildings, Fan Hua’s shopping plaza, walking around, and tasting food. Taking photos and punching cards is very good!

Address: Located at the southern tip of Kowloon Peninsula.

Youmatimiao steet

Temple Street in Yau Ma Tei, the place with the most local flavor of Hong Kong, is also one of the locations where many Hong Kong films are filmed. Vendors gather, the lights are bright after dark, the streets are full of neon lights, there are all kinds of food and snacks, and many of them are cheap, so you can feel the Hong Kong style in the hustle and bustle.

Address: No.18, Yada Street, Yau Ma Tei, Yau Tsim Mong District, Hong Kong.

middle ring

Central, Hong Kong, is the bustling core area of Hong Kong, with modern high-rise buildings and street markets. Let’s take a tour in the bustling area of Hong Kong, where there are many historic buildings of great significance. In central ferry piers, you can board the Ferris wheel and overlook the prosperity and infinite vitality of Central.

Address: Central and Western District, Hong Kong Special Administrative Region

Avenue of Stars

The Avenue of Stars is a pedestrian street in Hong Kong with the theme of movie stars. It is known as the "Oriental Hollywood" of Hong Kong. Here, you can see the handprints and statues of many famous actors and singers, enjoy the beautiful scenery of Victoria Harbour and understand the history of Hong Kong movies.

Address: Tsim Sha Tsui Avenue of Stars.

Causeway Bay

Causeway Bay, Hong Kong, is a gathering place of commercial and entertainment places in Hong Kong. There are many shopping malls here, and it is also a veritable shopping mecca in Hong Kong. You can eat, drink and have fun here, and you can easily shoot Hong Kong movies on any street.

Address: located in the west of the central north shore of Hong Kong Island.

Repulse Bay

Repulse Bay is the nearest holiday beach in Hong Kong and one of the most beautiful beaches in Hong Kong. There are delicate and soft golden beaches and clear blue waters. The beaches are wide, clean and shallow, and sunbathing on the beaches is leisurely and comfortable, which is very healing ~

Address: Repulse Bay Beach Road, Hong Kong Island.

Recommended top ten scenic spots for one-day tour in Hong Kong, these 10 places must be visited!

This issue’s graphic spider guide is original, and the pictures come from the photo network. All of them are paid for this account. Refusing to steal and reprint requires contact authorization. < Note that some pictures are inconsistent with the scenic spots, please understand and only improve the reading experience >

　　[car home Information] In February, various car companies have made every effort to hit sales and achieve new goals for the whole year. Now that the results of the auto market exam in February have been released, what is the performance of major auto companies? In this issue of the Sales Express, let us announce the transcripts of major car companies together.

　　As of the publication of this article, seven China car companies/brands, three overseas brands and six new car-making forces have announced their sales volume in February. The following are the specific sales data of each car company/brand:

● China car companies/brands.

　　A total of 8 car companies/brands in China announced their sales in February, including BYD, Chery Group and Lantu Automobile. Among them, the sales volume of new cars in Ai ‘an in February was 30,086 units, up 253% year-on-year and 195% quarter-on-quarter. At the same time, the brand sold 40,292 vehicles in January and February, up 64% year-on-year.

● Geely brand

　　　The total sales volume of Geely Automobile in February was 108,701 vehicles, up about 39% year-on-year, among which the sales volume of pure electric vehicles reached 21,289 vehicles, up 74% year-on-year.

　　Subdivided into its brands, Geely brand sold 90,333 vehicles (including geometry); The brand sold 12,090 vehicles; Extreme krypton sold 5,455 vehicles, a year-on-year increase. Ruilan Automobile sold 823 vehicles, a year-on-year decline. Subdivided into power, pure electric vehicles sold 21,289 vehicles, a year-on-year increase of 74%.

　　At the beginning of the year, Yan Jiayu, CEO of Geely Automobile Group, said in his message in the Spring Festival that in 2023, Geely Automobile Group’s total sales target of 1.65 million vehicles should achieve three times of growth in new energy products: the overall sales of new energy should double, exceeding 600,000 vehicles; Raytheon hybrid sales doubled; Krypton sales doubled.

---

● Chery group

　　On March 6th, Chery Holding Group released the monthly sales report: In February, the group sold 103,877 vehicles, up 71.9% year-on-year and 2.5% quarter-on-quarter, and sold more than 100,000 vehicles in a single month for nine consecutive months. From January to February, Chery Group sold a total of 205,256 vehicles, up 39.2% year-on-year.

　　In terms of brands, the year-on-year growth rate of all brands of Chery Group exceeded 50% in February. Among them, the sales volume of Chery brand was 74,739, a year-on-year increase of 68.3%; The sales volume of Xingtu brand was 5,056 vehicles, a year-on-year increase of 61.7%; Jietu brand sold 16,432 vehicles, a year-on-year increase of 145.3%. Hua Dan products (|), Tiggo 7 and Jetway X70 series, which are the main products of the Group, have achieved 14,495, 14,617 and 10,913 vehicles respectively, ranking firmly in the camp of vehicles with monthly sales exceeding 10,000.

　　Based on the opening record of Chery Group, in January, with the overall decline of 35%, Chery Group grew against the trend at a rate of 16.5%. In February, according to the manufacturer’s data, the Association predicted that the retail sales growth rate of passenger cars in a narrow sense was 7.2%, and Chery Group maintained a strong growth trend with an acceleration of almost 10 times the average growth rate of the industry. Chery, Xingtu, Jietu and Chery’s new energy brands jointly announced the policy of "lifetime warranty for all models" on February 1, so that users can reduce their worries about using cars.

---

● Changan brand

　　Changan Automobile Group released February sales data. The group sold a total of 191,007 cars, up 38% year-on-year, including 163,156 China brand cars, up 50.1% year-on-year, and 117,622 China brand passenger cars, up 68.2% year-on-year.

　　Specifically, in terms of Changan new energy, China brand new energy sold 20,574 units in February, including Changan deep blue brand and Changan brand new energy vehicles. Changan only announced the sales volume of Lumin models in February, which was 8,137 units.

　　In terms of Changan brand fuel vehicles, the CS family sold 37,660 units in February, of which the CS75 series sold 15,477 units; The car series sold 15,024 units in February; UNI series sold 27,859 units in February, of which UNI-V sold 20,179 units. In terms of Changan Auchan brand, it sold 18,505 units in February; In terms of Changan Kaicheng brand, it sold 17,081 units in February.

---

● Aian brand

　　Ai ‘an announced that the sales volume of new cars in February was 30,086 units, up 253% year-on-year and 195% quarter-on-quarter. At the same time, the brand sold 40,292 vehicles in January and February, up 64% year-on-year.

　　According to the tips below the official long picture, on March 3, the brand of Ai ‘an will release a new generation of electric drive technology. At the same time, on March 7, AION Y will launch a new model, which is expected to be adjusted for configuration or appearance/interior details. It is worth mentioning that Ai ‘an expects to raise the official guide price of its related models in early March this year, ranging from 3,000 to 6,000 yuan.

---

● Lantu Automobile

　　Lantu Automobile announced the delivery data in February 2023. In February 2023, Lantu delivered 1,107 new cars, and the delivery volume increased by 50% year-on-year.

　　　Lu Fang, CEO of Lantu Automobile, said: "In 2023, the market potential of new energy vehicles in China continued to improve. With a series of measures such as the gradual recovery of Lantu’s production capacity, the return of sales and service system and the upgrading of OTA products, Lantu’s delivery capacity and order quantity in February increased steadily. In the next step, with the listing of Yantu, it will drive the further growth of marketing of Yantu’s whole product system. "

　　　On January 23rd, after Lantu released its brand in Israel, on February 18th, the first batch of Lantu FREE was officially delivered in Israel. After announcing the FREE replacement of the 8155 chip in the standard version of Lantu Free and the free upgrade and fast charging of Lantu Dreamer () in January, Lantu released the version of Lantu FREE OTA 3.0 on February 10th, and carried out 71 optimization upgrades on the car, including 13 new functions and 58 experience optimizations.

　　On February 23rd, Lantu held the 2023 Annual Conference of Eco-Partners in Wuhan. More than 200 eco-partners and investors from all over the country attended. By February 28th, 2023, Lantu had opened 190 stores nationwide, including 146 Lantu Space, 2 Lantu Flagship Stores and 42 Lantu Delivery Service Centers.

---

● Changan Deep Blue

　　In February 2023, the delivery of Changan Deep Blue SL03 reached 4,103 vehicles, and the current cumulative delivery reached 37,328 vehicles.

　　In February, the pure electric 705km version of Changan Deep Blue SL03 was delivered. In addition, Changan Deep Blue SL03 was upgraded to OTA again. However, the new functions and optimization experience of the version 1.1 of Deep Al OS include intelligent cockpit, intelligent driving, intelligent vehicle control and other fields. The main upgrades include the addition of Netease cloud music, support for the exclusive driving mode of "thousands of people and thousands of faces" and 540 transparent chassis functions. This OTA will upgrade the 515 pure electric version and 1200 extended range version of Changan Deep Blue SL03 first, and the 705 pure electric version will be upgraded later.

---

● Extreme krypton

　　Extreme Krypton Intelligent Technology announced the latest delivery volume: Extreme Krypton brand delivered 5,455 units in February, up 87.1% year-on-year and 75.1% quarter-on-quarter. Among them, Krypton 001 delivered 2539 sets and Krypton 009 delivered 2916 sets. Up to now, Krypton has delivered a total of 86,519 units.　

　　　The extremely krypton 009 was delivered in January 2023, with an average order amount of 527,000 yuan. The newly upgraded 2023 extremely krypton 001 was delivered this month, and a number of luxury configurations were standard in all departments, and the product strength was improved. The average order amount exceeded 336,000 yuan. Extreme krypton X was officially named on February 3, and it is worth looking forward to next.

　　　In February, Krypton completed $750 million in Series A financing, with a post-investment valuation of $13 billion. This A round of financing is a strategic investment based on the perspective of industrial integration, focusing on industrial resource cooperation and long-term layout. At the same time, Krypton, as a global technology enterprise, will promote the European strategy and enter the European market this year, relying on the forward-looking global layout and industrial accumulation of Geely Holding Group.

　　　As of March 1, 2023, there were more than 270 stores nationwide, covering nearly 70 major cities. As of March 1st, the national self-built charging network of Krypton Energy has exceeded 630+ stations in 118 cities, covering more than 95% of the cities where Krypton car owners are located. At the same time, the third-party high-quality charging resources accessed by the APP charging map have covered 344 cities nationwide, and nearly 430,000 public charging guns can be used for scanning codes, covering more than 3,000 high-speed service area sites nationwide.

---

● BYD

　　BYD announced February sales data, with a total sales of 193,655 new cars, up 112.6% year-on-year. Among them, the sales volume of passenger cars was 191,664, including 15,002 vehicles exported, up 112.3% year-on-year.

　　Among them, DM models sold a total of 101,025 vehicles, including DM-i and DM-P models, and EV models sold 90,639 vehicles. At present, BYD’s cumulative sales of new energy vehicles exceeded 3.7 million vehicles.

　　Specific to the breakdown of cars, BYD Dynasty and Ocean Cars sold 184,338 cars in February, an increase of 28.3% from the previous month. Tengshi brand sold 7,325 vehicles in February, an increase of 13.8% from the previous month. In February, 15,002 passenger cars were exported, up 44.1% from the previous month.

---

● Joint venture car companies/overseas brands

　　At present, only some joint venture car companies/overseas brands have released their February sales data, mostly Japanese brands. Among them, the cumulative sales volume of GAC Toyota in February was 67,029 vehicles, a year-on-year increase of 26.2%, which set a new sales record in February.

● GAC Toyota

　　GAC Toyota released February sales data, with a cumulative sales volume of 67,029 vehicles in February, up 26.2% year-on-year, setting a new sales record in February. Among them, the sales volume of dual-engine models reached 21,075, accounting for 31.4%; More than 300,000 twin-engine models sold 8,942 vehicles. In addition, the sales of the eighth generation Camry also exceeded 1 million.

　　At the same time, the official also said that the first new car of the fifth-generation intelligent electric hybrid twin-engine will debut at the end of March, and we speculate that it may be the new Lei Ling. It is reported that the fifth-generation THS II dual-engine hybrid three-electric system can further improve the electrification efficiency by lightening and miniaturization and reducing losses. Among them, the newly developed lithium battery system has achieved 34% miniaturization and 44% lightweight, and the power output has increased by 8%; The energy loss of high-speed motor is reduced by 19% and the output power is increased by 32%. The power control unit has improved the power density and reduced the weight by 17%, reduced the energy loss by about 10% and increased the current output by more than 8%.

---

● Honda China

　　Honda China released the domestic terminal car sales in February 2023. In February 2023, the cumulative sales volume of Honda’s terminal cars in China was 74,142 vehicles, which was 69.9% over the same period (down 30.1% year-on-year); In January and February of 2023, the cumulative sales volume of Honda’s terminal cars in China was 138,332 vehicles, which was 54.8% over the same period (down 45.2% year-on-year).

　　Among them, Guangqi Honda Automobile Co., Ltd. sold 35,829 vehicles in February; Guangqi Honda Automobile Co., Ltd. sold 76,113 terminal cars in January and February 2023.

　　The cumulative terminal sales of Dongfeng Honda Automobile Co., Ltd. in February was 38,313 vehicles; Dongfeng Honda Automobile Co., Ltd. sold 62,219 terminal cars in January and February 2023.

　　In addition, the cumulative terminal sales of Honda’s electrified models in January and February 2023 were 27,351. Honda’s electric vehicles include those equipped with Honda’s high-efficiency dual-motor hybrid system, plug-in hybrid system and pure electric vehicles.

---

● Nissan

　　Nissan Motor Company announced the performance of China in February 2023. Nissan Motor Co., Ltd. sold 59,997 units in China in February, up 26.3% from the previous month. After three years of epidemic prevention and control, chip shortage and rising raw material prices, sales are gradually returning to normal.

　　In February 2023, Dongfeng Nissan (including Nissan, Qichen and British finidi brands) sold 56,726 units, up 24.3% from the previous month. Among them, the sales volume of Nissan brand was 50,093 units, an increase of 23.5% from the previous month; The sales volume of Qichen brand was 6,003 units, an increase of 30.3% from the previous month. Zhengzhou’s daily sales volume was 3,271 units, an increase of 72.3% from the previous month.

　　Mr. Shohei Yamazaki, Senior Vice President of Nissan Motor Company, Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Ltd. said: "2023 is an extremely important year. The company will continue to accelerate the development of electric drive strategy led by pure electric vehicles and e-POWER technology, while continuously strengthening brand, products, services, operations and market competitiveness. "

---

●　smart

　　Smart announced the delivery in February 2023. Among them, smart Wizard #1 delivered 3616 units in China; Since the delivery started on September 23rd, 2022, smart has delivered 15,998 units in China. It is worth mentioning that the smart Elf #1 Pro model equipped with a 49kWh lithium iron phosphate battery was pre-sold, with a pre-sale price of 179,000 yuan. As a new entry-level model, it is mainly equipped with a 49kWh lithium iron phosphate battery pack, and the CLTC cruising range is 400 kilometers. It is worth noting that the new car will be listed in the middle and late March, and it is expected to announce more rights and delivery time.

　　The new model retains the configuration of the Pro+ version, and will provide five body colors, with two interior styles of lightning gray and deep space black. In terms of power, the new car is still equipped with a 200kW rear single motor, but the battery is changed to a 49kWh lithium iron phosphate battery pack, and the pure electric cruising range is 400 kilometers under CLTC working conditions.

　　In addition, following the landing of the world’s first smart flagship center in Chengdu, the smart Hangzhou West Lake flagship center officially opened on the bank of the West Lake on February 25th. Smart flagship centers with different styles and themes will soon be launched in Guangzhou, Shanghai, Shenzhen and Beijing. At the same time, the smart production and delivery team is working together to shorten the product delivery cycle.

---

● Volvo

　　Volvo officially announced its domestic sales in February, totaling 13,016 vehicles, up 50.4% year-on-year and 10.8% quarter-on-quarter.

　　Specific to the models, Volvo XC90 sold a total of 1,597 vehicles in February, up 108% year-on-year; Volvo S90 sold a total of 2,893 vehicles, a year-on-year increase of 74%; Volvo XC60 sold a total of 4,973 vehicles, a year-on-year increase of 61%. Volvo Car’s electrified products also performed well. In February, the sales of new energy vehicles increased by 64% year-on-year, among which pure electric vehicles increased by 181% year-on-year. From January to February this year, the cumulative sales volume of Volvo Cars in Chinese mainland market has reached 24,758 vehicles, up 6.6% year-on-year.

　　At the same time, according to the official, Volvo Car Asia-Pacific Software Integration Center has been completed and put into use in Shanghai recently, thus accelerating the software development and update of the next-generation brand-new native pure electric platform. It is worth mentioning that at present, all new cars of Volvo brand can realize the online remote upgrade (OTA) function, providing users with a more personalized and intelligent car experience.

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● New forces for building cars

　　The speed at which the new car-making forces publish their report cards has been very positive. Judging from the data released at present, LI delivered over 10,000 vehicles in a single month, reaching 16,620 vehicles, followed by Weilai, Nezha and Tucki.

● Ideal

　　LI released the delivery data in February 2023, and LI delivered a total of 16,620 new cars in February, up 97.5% year-on-year. Since the delivery, the cumulative delivery volume in LI has reached 289,095 vehicles.

　　Li Xiang, Chairman and CEO of LI, said that since the delivery, Ideal L9 has continued to lead in market segments, ranking first in sales of large SUVs in China for five consecutive months. On February 8th, Ideal L7 was officially released, and the first batch of users will be delivered in early March. At the same time, the ideal L8 adds an Air version, and the starting price is lowered to further increase the product strength.

"Ideal L9"

"Ideal L8"

"Ideal L7"

　　By February 28th, 2023, LI had 298 retail centers in China, covering 122 cities. There are 317 after-sales maintenance centers and authorized car body panel spraying centers, covering 223 cities.

---

● Zero run car

　　Zero-run cars released the delivery data in February, and a total of 3,198 new cars were delivered in February, an increase of 181% from the previous month, and the cumulative delivery reached 168,340.

　　Just today, a number of new cars of zero-run cars were officially launched, including the newly-launched C11 extended-range version of zero-run cars, as well as new models of various current models. Among them, the zero-run C11 extended-range version has launched three models, and the price range is 149.8-185.8 million yuan; There are four models in the 2023 C11 pure electric version, the price range is 155,800-219,800 yuan; In 2023, the zero-run C01 launched five models, and the price was 1498-228,800 yuan. In addition, the new zero-run T03 has launched four models, with the price range of 59,900-89,900 yuan.

"Zero Run C11 Extended Range Edition"

"Zero run C01』"

"Zero Run T03』"

　　Specifically, the zero-run C11 extended range version is equipped with a 1.2T engine as a range extender, and its maximum power is 96kW. The rated power of the motor is 85kW, the peak power is 200kW, and the pure electric cruising range can reach 285km. New Zero Run T03: 2 new exterior colors and 3 new interior colors are added; The new zero-run C11 pure electric version: the vehicle configuration is simplified, and the battery life is adjusted to three versions of 500km, 650km and 580km, and the price is lowered; The new zero-run C01: The vehicle configuration is fine-tuned, and the entry price is reduced by 44,000 yuan.

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● Weilai

　　In February 2023, Weilai delivered 12,157 new cars, up 42.9% from the previous month and 98.3% from the same period last year. Among them, 5,037 pure electric SUV models and 7,120 pure electric cars were delivered.

　　According to official data, in January and February of 2023, Weilai delivered a total of 20,663 new cars, a year-on-year increase of 30.9%. Weilai has delivered 310,219 new cars.

　　On March 1st, Weilai released the fourth quarter and annual financial report of 2022. Weilai’s revenue in the fourth quarter was 16.06 billion yuan, up 62.2% year-on-year, with positive growth for 11 consecutive quarters. The total revenue for the whole year reached 49.27 billion yuan, all of which were record highs. R&D expenditure in the fourth quarter was 3.98 billion yuan, and the total R&D expenditure for the whole year was 10.84 billion yuan. The cash reserve is 45.5 billion yuan. In 2023, the Q1 delivery guideline is 31,000-33,000 units, and the revenue guideline is 10.62 billion-11.54 billion yuan.

　　In addition, in order to continuously improve the car experience of users and friends, Weilai decided to add 1,000 power stations in 2023. Among them, about 400 are high-speed power exchange stations, which will speed up the layout of high-speed power exchange networks in 9 vertical, 9 horizontal and 19 urban agglomerations; About 600 are urban power stations.

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● Tucki

　　Xpeng Motors announced the delivery results in February. In February, Xpeng Motors delivered a total of 6,010 units, up 15% from the previous month. At present, there are four models on sale in Tucki, including Tucki G3, Tucki G9, Tucki P5 and Tucki P7.

　　On January 6th this year, after Tesla announced a price reduction of 20,000-48,000 yuan, Xpeng Motors was one of the few car companies to follow up the price reduction. Except for G9, the prices of three models on sale were all reduced by 20,000-36,000 yuan. Judging from the actual sales data, the effect of price reduction is effective, but it is not obvious.

"Tucki G3"

"Tucki G9"

"Tucki P5"

"Tucki p7"

　　In February, Tucki opened two stores in Denmark and the Netherlands, and the first European service center in Le Ronnskog, Norway, was also opened and put into use. At the same time, since March, the urban NGP function will be put on various models in Shenzhen, Shanghai and other cities.

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● AITO brand

　　A few days ago, AITO brand announced the delivery data in February, and the delivery volume of the series reached 3,505 vehicles, down 21.68% from the previous month, and the cumulative delivery exceeded 84,000 vehicles.

　　On January 6th, after Tesla announced a price reduction of 20,000-48,000 yuan, the AITO brand also followed suit with a price reduction of 28,800-30,000 yuan. The price reduction models include the Wujie M5 EV and the Wenjie M7. However, from the sales data, the price reduction has not substantially promoted the sales volume. Tesla’s price reduction may have a certain impact on the sales volume of the series. At the same time, in February, due to the Spring Festival, consumption did not fully recover, which also restricted the recovery of sales volume.

　　As for the recent product upgrade, since February 24th, Huawei’s HarmonyOS cockpit equipped with AITO’s M7 has been upgraded, and new functions such as smart car search and calendar have been launched. Next, all departments in the world will also upgrade HarmonyOS 3.0 in March.

---

● Nezha Auto

　　On March 2nd, Nezha Automobile announced its sales results in February 2023. Specifically, Nezha delivered 10,073 vehicles, a year-on-year increase of 41.5%.

　　Specifically, Nezha V delivered 5,013 units, Nezha U delivered 3,012 units, and Nezha S delivered 2,048 units, up 35% from the previous month. By February, 2023, Nezha had delivered a total of 264,138 vehicles. According to the official, Nezha’s S capacity expansion will accelerate the delivery. At the same time, the intelligent assisted driving system will be upgraded through OTA in the near future, and the owner can also wait for the official follow-up push.

　　In February, Nezha Automobile won the EU E13 UNR155 CSMS (Cyber Security Management System) vehicle network security management system certificate issued by TUV Nande, which is the first R155 CSMS certificate issued by E13 in the world, indicating that Nezha Automobile has the industry-leading vehicle network security management capability, and at the same time empowering Nezha Automobile to step up its strategy of "going out to sea". At the same time, nearly 100 Nezha U and Nezha V were shipped to Jordan, which was the first batch of Nezha cars exported to Jordan.

● Full text summary

　　According to the published sales data in February, although February is a traditional off-season, many manufacturers still give satisfactory answers. Among the traditional car companies, the growth momentum of BYD, Krypton and Chery Group is still strong, but the sales data of car companies such as Great Wall have not yet been announced, and what transcripts they will hand over in February is also expected.

　　Among the new car companies, the Spring Festival holiday and other factors generally affected the delivery quantity, but Weilai Automobile and LI still achieved sales of 12,157 and 16,620 vehicles. Next, with the introduction of time-limited subsidies in various places, it has attracted a lot of car purchases, greatly enhancing the consumption environment and consumers’ desire to buy. Let’s look forward to it. (Text/car home Zhouyi)

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