1905 movie network news 　Rene Liu’s first feature film premiered in Beijing on April 23rd. After the screening, the director of "Milk Tea" appeared with the all-creative lineup composed of Jing Bo Ran, Zhou Dongyu and Tian Zhuangzhuang, and exchanged views with the media, audience and fans present.

Although it is the first time to direct a film, as the release time of "Later Us" approaches, Rene Liu admits that she has reduced some nervousness, especially the gathering of several leading actors today made her feel relieved.

Unexpectedly, Jing Bo Ran and Zhou Dongyu didn’t "cooperate" with the director after they went on stage, but several people started the mutual mode instead. Jing Bo Ran revealed that Rene Liu was so stingy that he didn’t even show the monitor to the actors during filming. Liu Dao is not to be outdone. Tucao, two young people, were "unruly" on the set and tortured themselves. He also said that after the filming of this play, I don’t want to be a director for the time being. I just want to travel quickly after the publicity period: "I have seen the faces of the two of them (Jing Bo Ran Zhou Dongyu) for a year, and I really have seen enough."

I had a good time at the premiere, but every master was sincere enough to treat the work "Later Us". Jing Bo Ran still remembers that he was "love at first sight" for this script, and he was very grateful to Rene Liu for being able to make up for the regret of his youth through this role: "I may have made my debut too early, and I have passed the age of being unselfish and selfless for love."

Zhou Dongyu, who had the same experience as Xiao Xiao, the heroine in the film, admitted that he was most worried about his anxiety about drifting life when he started shooting. But as a dream catcher like Qian Qian, she hopes everyone can continue to stick to "taking root".

In "Later Us", it was the director Tian Zhuangzhuang who played the friendly role of seeing Qing’s father (played by Jing Bo Ran), and Rene Liu hammered out the role with him only after a working meal. Although there are not many scenes, Tian Zhuangzhuang went to the Northeast one week in advance to experience life and find out what it feels like to be the "old man in the Northeast". He especially praised Rene Liu as a director who is affectionate and righteous, which made him feel very rare and precious.

At the premiere, several masters were pleasantly surprised to receive a blessing from their friends for Later Us: Tang Wei specially recorded a video to call Rene Liu, and Zhou Dongyu immediately showed the audio of "mysterious friend". On the side, Jing Bo Ran recognized that the other party was NiNi, but he still showed his love and sold it: "This voice is a goddess."

It is reported that "Later Us" will land in the mainland cinema on April 28th.

Topic: picture channel

　　

　　　　According to Russian media reports, the United Russia Party, the Just Russia Party, the Russian Agricultural Party and the Citizen Power Party jointly nominated First Deputy Prime Minister Medvedev as the next presidential candidate. On December 10th, 2007, when meeting with the leaders of the four parties, Putin expressed "full agreement" with this proposal. This is a photo of Putin (former) and Medvedev visiting a construction site in central Russia on September 13, 2007. Xinhua News Agency/Reuters

　　　　When Putin ascended the presidency in 2000, few people were familiar with this little former KGB officer, let alone had great hopes for him to save Russia. However, eight years after the expiration of his two terms, when faced with Russia, which is full of energy and intends to revive its glory, people can’t help but express their feelings. During his eight years in power, Putin led Russia to rise again and "return to the ranks of world powers" by "extraordinary means". This is the evaluation of Putin by Time magazine in explaining that he was named as the person of the year in 2007.

　　Eight years of fierce combination boxing

　　　　Putin’s report cards should be listed more, but they can all be summarized as a simple point: he restored Russians’ trust in the country, helped the people find confidence and hope for the future, and inspired their spirit of being frustrated for many days.

　　　　As we all know, Putin faced a "mess" when he came to power. Stability and order! This was not only the aspiration of ordinary people at that time, but also the aspiration of various interest groups that suffered serious losses in property division and political chaos. Therefore, establishing order and maintaining stability will inevitably become the banner that Putin held high at the beginning of taking office. This has always been the "top priority" of his administration, a prerequisite for his remarkable achievements in other fields, and a "magic weapon" for him to win high support rate and retain his voice when he leaves office. Roy Maidevijeff, a famous Russian scholar, said: "Putin is a useful person who appears in the needed position when needed."

　　Political power: from "state machine failure"To "controllable democracy"

　　　　Former President Yeltsin once admitted: "In Russia, there are huge state institutions, powerful troops and police, but there is such anarchy … which means that the whole state machine is out of order."

　　　　By the time Putin left office in 2008, Russia had formed a centralized presidential system, or "controllable democracy" system, in which the parliament, the government, the judiciary, major political parties and the media were in the hands, the regime basically controlled all situations, and the elite team was relatively United.

　　　　In the eight years after 1992, Russian politics has been in a chaotic situation for a long time, and the government’s ability to act has been greatly weakened. Due to the imperfection of democratic politics itself and the social unrest caused by economic transition, the weakened government lacks sufficient ability to maintain social stability and legal order. In this case, Putin realized that a strong and rational regime is the main guarantee for social stability and economic development, and strengthening state authority is the best way to solve urgent problems. Ensuring political stability, smooth government orders and normal operation of political power has become its top priority, and it is also a prerequisite for revitalizing the economy.

　　　　Adjust the relationship between the central and federal entities. In 2000, Putin first decided to set up seven federal districts on the basis of 89 federal entities, and he personally appointed presidential representatives to manage them, so as to strengthen the central government’s control over the localities; In 2004, the method for the election of local leaders was revised, and the right to appoint and remove "vassals" was returned to the central government; Establish the power of the central government to adjudicate the illegal acts of local leaders, and form a legal intervention mechanism for the central government to restrain local governments; Since 2005, the federal entities have been merged. By January 2008, the original 89 federal entities had been compressed to 84. After the above-mentioned "cutting vassals" were swung, the past situation of disguised "separatist regime", the central government pleasing the local government and "managing the brain with four limbs" was completely changed, and a new central vertical management system was formed.

　　　　Purge oligarchs. Oligopoly intervention was a major "freak" in Russian politics in the 1990s. These financial and industrial groups either directly stepped forward or manipulated public opinion and influenced national policies through agents, and they were powerful. After Putin came to power, he first cleaned up the media kingdom controlled by oligarchs and seized public opinion positions. Then, the oligarchs who "don’t listen" were investigated, forcing Gusinski, berezovsky and other oligarchs who once dominated politics to go into exile. In 2003, in the name of economic crimes, Khodorkovsky, who was still trying to be active in the political arena, was put into prison. Under the pounding of Putin’s sharp combination boxing, the arrogance of oligarchs who tried to challenge the regime was completely suppressed. The state not only ended oligarchy, but also further controlled more assets through legal and economic channels.

　　　　Improve the political system of political parties. In view of the chaotic activities of political parties during Yeltsin’s period, the opposition between political power and major political parties, and the frequent contradictions between the government and parliament, Putin began to implement his plan based on the Political Party Law passed in 2001 and the parliament as a platform, in which the key to realize this blueprint is to focus on building a "political party". From 2001 to 2002, with the full promotion of the Kremlin, the three pro-government parties joined forces to form the "United Russia" party, becoming the largest party in the Duma. With the support and encouragement of the political power, government officials, big entrepreneurs and political activists at all levels are more actively involved in the "United Russia" party, making it a veritable "political party". The fifth Duma, which came into being in 2007, is not only another complete victory of the "regime party", but also reflects the embryonic form of party politics in Putin’s mind-the situation that the regime relies on political parties and political parties to cooperate with the regime with the two pro-regime parties of "United Russia" and "just Russia" as the core.

[car home Jinan Preferential Promotion Channel] At present, preferential activities are being carried out in Jinan market, with the highest preferential margin reaching 136,100 yuan, so that car buyers can start with this electric luxury car at the lowest price of 305,800 yuan. Interested consumers can click "Check the car price" in the quotation form and strive for higher discounts.

The exterior design of BMW i4 combines modern and future elements, presenting a unique sports style. The front face adopts an integrated air intake grille, which not only has recognition, but also gives the vehicle a more dynamic visual effect. The overall style tends to be concise and powerful, with smooth lines and low body posture, which makes it particularly eye-catching on the road.

The length, width and height of BMW i4 are 4785mm, 1852mm and 1455mm, respectively, with a wheelbase of 2856mm, a front tread of 1601mm and a rear tread of 1630mm. The side lines of the car body are smooth, and an elegant and dynamic outline is outlined. It is equipped with 18-inch rims, which are 245/45 R18 in front of tyre size and 255/45 R18 in rear of tyre size. The rim style presents a sense of movement and modernity.

The interior design of BMW i4 is simple and full of science and technology, and a series of high-quality materials are used to provide a comfortable and luxurious driving experience. The center console is equipped with a large 14.9-inch touch screen, which supports the voice recognition control of multimedia system, navigation, telephone and air conditioner, bringing convenient operation experience. The steering wheel is made of leather, which provides manual up-and-down and forward-and-backward adjustment functions to ensure that every driver can find a suitable grip position. In addition, the car is also equipped with USB and Type-C interfaces, which is convenient for passengers to connect devices for charging. The front seats have heating function, which improves the comfort of driving in winter. In terms of seats, BMW i4 offers a variety of material choices, including imitation leather, genuine leather and leather /Alcantara mix, to meet the needs of different consumers. The front main and auxiliary seats have a variety of adjustment methods, including front and rear, backrest, height, leg rest and lumbar support adjustment, and support 4-way electric adjustment to provide passengers with personalized comfort experience. The rear seats can be tilted in proportion, which increases the flexibility of storage space and meets the use requirements of different occasions.

BMW i4 is equipped with a powerful and efficient electric engine with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance for the vehicle.

The owner of car home spoke highly of the sound insulation effect and dynamic performance of BMW i4, and he specifically pointed out: "Good sound insulation, sufficient power, and king appearance. I don’t think it will lose the Mercedes-Benz sister when the volcanic red interior is made." These real feedbacks have undoubtedly added a lot of luster to this electric car.

　　[Global Times Comprehensive Report] Swedish National Radio announced its withdrawal from Twitter on the 18th local time, which is the first large European media to withdraw or suspend its Twitter account after many public media in North America. In the past week, the Twitter company controlled by billionaire Musk labeled many western media such as Voice of America, National Public Radio (NPR) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which triggered fierce opposition from these media. However, many netizens ridiculed that the US government had forced the accounts of "rival countries" such as Russia to be labeled as "government media" on western social platforms, and now Twitter labels western media. "Isn’t this fair?" Previously, Twitter CEO Musk also revealed that the US government can completely control and read the private messages of Twitter users at will, but such news that is not conducive to the United States and the West is rarely reported by mainstream media.

　　Some China scholars told the Global Times on the 19th that the governments and media in the United States and other western countries, while flaunting the so-called "independence and freedom of the press", manipulated public opinion by various means to serve their own private interests. This "freedom of the press" is the "painted skin" of the American and western governments and their media.

　　"69% government-funded media"

　　According to Reuters, Swedish National Radio did not accuse Twitter of launching a new policy under the leadership of Musk, namely, labeling more western public broadcasters as "government-sponsored media". Gieringer, the station’s director in charge of social media operations, made an indifferent gesture, saying that the decision was made because the Swedish audience of the station had lost interest in Twitter. "Swedish National Radio no longer gives priority to its presence on Twitter," he said. The company still pays attention to its business on social platforms, but now it has decided to completely stop its account on Twitter, "because Twitter has changed and become less important to us."

　　However, the "European News" website said that the Swedish National Radio closed its Twitter account because of "concerns about fake news and hate speech". Gieringer did not hold back his accusations and complaints about Twitter. He said: "Of course, we have noticed the recent turmoil around the platform … … We believe that in the long run, this may affect Twitter’s handling of fake news, ‘ Water army ’ Robots, misinformation and hate speech. Of course, these factors also affect our decision to stop the account on the platform now. "

　　In the past week, Twitter has labeled VOA, National Public Radio (NPR), American Public Broadcasting Corporation (PBS), British Broadcasting Corporation (BBC) and Canadian Broadcasting Corporation (CBC) as "government-sponsored media", which has aroused fierce criticism and opposition from these western media. The BBC argued that its funds mainly came from the TV viewing license fees paid by British families, and Twitter finally changed the label of the BBC to "publicly funded media". So far, this is the only western media that has successfully made Twitter modify the label of "government-sponsored media".

　　In this round of labeling struggle, the contest between Twitter and CBC is particularly fierce. On the 16th local time, CBC and its related accounts were tagged as "government-sponsored media" by Twitter. In this regard, CBC spokesman Omar said that Twitter wrongly described CBC’s "editorial independence", so the company will suspend the update of related accounts. He said that Twitter regards "government-sponsored media" as "the government may participate in defining the content of news reports to varying degrees", which is obviously not in line with the actual situation. CBC17 issued several tweets on the 17th, saying, "Our news is fair and independent. The opposite statement is untrue. This is why we suspend our activities on Twitter. " "CBC is funded by public funds voted by members of parliament. Its independence is protected by law. "

　　However, Twitter said that it is not groundless to label CBC as "government-sponsored media", "according to CBC2021 — According to the 2022 financial report data, the company received nearly $1.4 billion in funding from the government (accounting for 70% of its funds). " Musk immediately said that CBC’s "concerns have been resolved." He also attached a screenshot of CBC Twitter account marked "69% government-funded media" on the grounds that "CBC said they only received less than 70% government funding".

　　"Western media is being attacked by itself"?

　　Twitter’s move triggered fierce criticism from the western media. The British "Daily Mail" said that Musk was attacked for labeling the accounts of National Public Radio (NPR), American Public Broadcasting Company (PBS) and other western media as "government-sponsored media". Critics warned Twitter that "don’t misuse the concept, public funding (but not interfering with press freedom) is different from the state’s direct intervention in the operation of the media editorial department." According to the report, Freedom House in the United States said that the tag of "government-sponsored media" was "not fairly applied" on Twitter, and the media accounts of Turkey, Saudi Arabia, United Arab Emirates and Qatar were not so marked, while the public media accounts of the United States, Britain and Canada were marked.

　　After the acquisition of Twitter, Musk always claimed to transform Twitter into a social platform for "seeking truth" and labeled Twitter accounts such as Voice of America and Canadian Broadcasting Corporation (CBC) as "government-sponsored media". "Musk fought with western media to find the truth", the Russian newspaper Kommersant reported on the 18th that western media such as CBC and National Public Radio have recently strongly opposed being labeled as "government-sponsored media" by Twitter, which was previously only used in the accounts of Russian and China media. In this regard, some Russian netizens said, why did the western media loudly applaud when the United States and the West labeled the Russian media as "government media"? This is actually "the anti-bite of the western media."

　　The mutual accusation between Twitter and western public media has aroused the debate among netizens in western countries. On Twitter, some netizens said, "I fully support transparency. These news organizations did accept government funds, and they should not ‘ Government-sponsored media ’ The label has objections. " "The snobbish conservative media doesn’t like it, but I have witnessed everything here." However, some netizens said, "‘ Government-sponsored media ’ The label is inaccurate, which does not explain which government funding it is, nor does it reflect other sources of funding for the media. " But most netizens think, "This is completely fair, and this is exactly what they deserve." Some netizens ridiculed that "does 69% funding mean only 69% publicity?" "Perfect action. The numbers are so accurate. "

　　This struggle has also become the content of western political infighting. Before Twitter tagged CBC, Canadian Conservative Party leader Poliyev accused CBC of favoring the government and the ruling party. On April 12, he called on Musk to label CBC "more accurately". He wrote in the tweet: "We must protect Canadians from false information and manipulation by CBC." Poliyev stressed that this is a fact that Canadians should know.

　　Lu Chuanying, secretary-general of the Center for International Governance of Cyberspace of Shanghai Institute of International Studies, said in an interview with the Global Times on the 19th that the debate on labeling between Twitter and western traditional media was mainly due to the increasingly diversified channels for the public to obtain information. Western media flaunt "independence and freedom of news", but actually regard news as a "fourth power" beyond the public. In fact, this is a struggle for the control power of public opinion discourse.

　　Li Haidong, a professor at the Institute of International Relations of the Foreign Affairs University, told the Global Times reporter that in western society, the influence of the media largely depends on people’s attention. In the information age, digital communication has become popular, and the withdrawal of western traditional media from Twitter is tantamount to self-isolation, and it is impossible for people to follow.

　　50% believe that American media deceive the public.

　　In fact, this competition also highlights the lower and lower trust of the western people in the media. According to Al Jazeera, a poll conducted by Gallup Polling Company in February this year showed that only 26% of Americans have a good impression of American media, the lowest level in the past five years, while 53% have a negative view. 50% of Americans believe that most news organizations in the United States are misleading and deceiving the public, and they are "intentional". Only 25% believe that these news organizations have no intention of misleading the public. The poll also found that 52% of Americans believe that American media "don’t care about the best interests of readers, viewers and listeners".

　　Not only traditional media, but also western social media and online media are not much better, and they are almost controlled by the US government and capital. At the end of last year, shortly after Musk acquired Twitter, it broke the news that all social media platforms cooperated with the US government to review the content, and they all deleted the relevant content under the clear instructions of the US federal agencies. Musk released Twitter’s previous documents showing that Twitter cooperated with the FBI, the CIA, the Pentagon and other government agencies to suppress information about the US elections, the Ukrainian situation and the COVID-19 epidemic. On April 16 this year, in an interview, Musk once again broke the news that the US government can read the private messages of all Twitter users at will. "The extent to which the US government can effectively control anything on Twitter surprised me."

　　Li Haidong said: Facts have proved that the setting of "freedom of the press" peddled by the United States and other western countries to the world is a complete lie. Western news has innate value bias and ideological bias. No matter external or internal, many reports are hard to be objective. Recently, the mainstream western media almost ignored the truth about the bombing of the "Beixi" natural gas pipeline, and the "poison train" incident in the United States was exposed by social media such as TikTok and was exposed by foreign media and networks for many days before it had to express its concern. Regardless of whether there is government funding or not, the western media has actually completely lost its independence and become a tool to serve the interests of a few people or mobilize public opinion when the United States and the West promote their foreign strategies.

　　Claire Daley, a member of the European Parliament from Ireland, recently lamented on Twitter that the western media were "corrupt and biased". Daley wrote: "We must admit that our mainstream media is not free at all."

　　[Global Times correspondent in the United States, Canada and South Korea Xiao Datao short room Liu Haisheng Global Times reporter Ding Yazhen Yu Xiang Liu Yupeng Chen Kang]

[Market trends of palm oil and soybeans] BMD palm oil fell by RM 53 to RM 3,848/ton. CBOT soybeans rose 11 cents to 1011.75 cents per bushel. CBOT soybean oil rose 0.6 cents to 39.87 cents per pound. According to data released by the Indian Solvent Extractors Association on Thursday, the country’s palm oil imports in August fell by more than a quarter from the previous month to 797,482 tons, down 26% from 1,081,730 tons in July. As domestic stocks were abundant and refining profits were negative, edible oil refiners cut back on purchases. The US Department of Agriculture released the September supply and demand report on Thursday, and the global palm oil ending inventory in 2024/25 is estimated to be 17.574 million tons; The global palm oil ending inventory in 2023/24 is estimated to be 18.253 million tons. Among them, the ending inventory of Indonesian palm oil in 2024/25 is estimated to be 6.478 million tons; The ending inventory of palm oil in Indonesia in 2023/24 is estimated to be 7.138 million tons. According to the latest data from the Southern Peninsula Palm Oil Crushers Association, the palm oil production in Malaysia decreased by 3.54% from September 1 to 10, 2024, the unit yield of fresh oil palm fruit string decreased by 3.23%, and the oil yield decreased by 0.06%. Monitoring data show that on September 12th, Indonesian crude palm oil reported US$ 1,005, Malaysian crude palm oil was equivalent to US$ 923, and Indonesian Malay spread was US$ 82, which was the same as last day.The price difference in the same period last week was $79. The monitoring data showed that on September 12th, Argentina’s soybean oil reported 923 dollars, Malaysia reported 970 dollars in 24 degrees, and the oil price difference between soybean and palm was-47 dollars, up 23 dollars from-70 dollars in the previous day. In the same period last month (September 12th), the spread was-12 USD, while in the same period last year (September 12th), the spread was 63 USD. Affected by the seasonal increase in output and the continued slowdown in exports, the horse palm continued to be under pressure and weakened after the shock consolidation, with the support of RM 3,800 below. In terms of US soybeans, the market expects the monthly report or maintains the US soybean yield forecast unchanged, which is still 53.2 pu/acre, and the forecast range is from 52 pu/acre to 54.9 pu/acre. In the early stage of the market, the high yield of American soybeans was continuously digested. It is expected that the report will have little impact, and CBOT soybeans will support around 970 cents below. Domestically, at this stage, the market procurement is light, the pattern of contract execution by factories remains unchanged, the spot basis quotation falls steadily, and some areas weaken slightly. In terms of vegetable oil, the prices of high-quality rapeseed in Jiangsu and Sichuan areas along the Yangtze River have been slightly raised, which has aggravated the market’s worries. In some areas, the price has been raised, and the basis quotation has fallen steadily. Operation suggestion: shock adjustment, palm oil 7700-7800, soybean oil 7600-7800, vegetable oil 8800-9100.

Brand occupies a prominent position in the global automobile field. As one of the top ten leading automobile manufacturers in the world, Kia enjoys more than 70 years of manufacturing experience, especially in the production of core components such as gearboxes, and has unique manufacturing advantages. With the electrification trend of the global automobile industry, Kia has also actively followed up and launched a variety of electric vehicles, among which the newly launched EV5 marks its important exploration in the field of electrification.

Kia EV5: Tailored for the China market.

It is a pure electric vehicle designed for the demand of China market, and it has excellent performance in interior space, functional configuration and endurance. With its positioning as a "changeable living space cabin" and with the help of ingenious design and abundant configuration, this model has effectively broadened the storage space and enriched practical functions. Whether it is daily commuting or weekend leisure travel, Kia EV5 can meet the diverse travel needs of consumers.

The space layout of KIA EV5 is highly humanized, and it is equipped with a 67-liter front storage compartment and a 513-liter rear storage compartment, which fully meets the daily storage needs. What is particularly prominent is that the storage compartment can be folded flat at 0 degrees, and the capacity can be expanded to 1718 liters; Folding seats can also be changed into car sleepers, greatly increasing storage and rest and sleeping space. This design gives KIA EV5 significant advantages in storage space, and expands many practical scenarios for users.

Rich technology configuration: the future of smart travel

Kia EV5 strives for perfection in space layout, and also performs well in technology equipment. This model is equipped with L2+ intelligent driving assistance system, including rich safety features such as expressway driving assistance, active collision avoidance and blind area monitoring, which significantly improves the driving convenience and safety. Equipped with intelligent interconnection function, users can remotely control vehicles through mobile phones, monitor vehicle status and support remote charging services.

The intelligent networked entertainment system ccNC equipped with EV5 significantly enhances the attraction of vehicles, and integrates the on-board WeChat and many small programs to ensure that drivers can enjoy substantial entertainment while traveling. Whether you are immersed in music, watching movies, or operating various small programs, EV5 fully meets the diverse entertainment needs of users. This advanced configuration not only enhances the convenience of driving and control, but also makes the journey full of fun.

Long battery life: the guarantee of worry-free travel

One of the focus of users’ attention is endurance, and KIA EV5 performs well in this respect. The standard version has a battery life of 530 kilometers, and the long version has a battery life of 720 kilometers, making it the only model of its kind with a battery life exceeding 700 kilometers. This battery life is enough to meet the needs of commuting and long-distance travel, ensuring that users can travel without worry.

The endurance of KIA EV5 is not only impressive in data, but also remarkable in actual use. This model is equipped with advanced battery management technology, which can intelligently optimize power distribution according to driving behavior and road conditions, thus significantly improving endurance performance. At the same time, KIA EV5 has a fast charging function, which can restore the power to more than 80% in just a few minutes, greatly improving the travel convenience of users.

Cost performance: the choice of value for money

Kia EV5 stands out among many electric vehicles with its high cost performance. This model performs well in key performance such as space, configuration and battery life, and its price positioning is reasonable. For consumers seeking electric vehicle experience, KIA EV5 is undoubtedly the ideal choice.

Kia EV5 is unique among similar models with its comprehensive advantages. As one of the top ten automobile manufacturers in the world, Kia’s brand reliability and technical strength are recognized as outstanding. Choosing KIA EV5 means choosing a trusted travel partner.

Summary: KIA EV5, the ever-changing life intelligent cabin in the electric age.

KIA EV5, which was built for the demand of China market, performed well in space layout, technical equipment and endurance performance. The model not only caters to the multi-functional needs of users, but also is equipped with rich scientific and technological functions and excellent endurance, which significantly improves the convenience and safety of travel. Looking for a cost-effective and practical electric car? Kia EV5 is undoubtedly an ideal candidate.

Speaking of the latest hot new cars in the car circle, Zhiji LS7 must be one of them. The price of this car is in the range of 300,000-500,000. Compared with the ideal L7, Tucki G9 and Weilai ES7 of the same class, you will find that Zhiji LS7 has many advantages in configuration, space, price and driving control, which can be said to be the "new king" of domestic high-end intelligent pure electric SUV.

Thanks to its excellent product value, at present, the blind order of Zhiji LS7 has exceeded 12,000. "The order situation of Zhiji once again exceeded our expectations. official website and app were under great pressure in a short time, and there was a situation in which the webpage was stuck, which showed that users were very concerned about LS7." Tamia Liu, co-CEO of Zhiji, said.

So, what new height did Zhiji LS7 roll out the intelligent pure electric SUV? What kind of interpretation does Zhiji Automobile bring to the "involution" of today’s industry? In the dialogue with Tamia Liu, we found the answer.

We should not only be a "king of volume", but also be a "king of understanding"

Although in the eyes of many people, Zhiji LS7 is a new generation of high-end intelligent pure electric SUV, Tamia Liu has different views on it.

He believes: "Crazy price cuts, crazy involution, and all kinds of mixed products are madly grabbing the market, which is unhealthy competition. Because smart electric vehicles are a clear track, but the cognitive threshold is relatively high, a large number of brands and products flock in, and the market is mixed, which is not conducive to the development of the industry. "

Indeed, in China’s new energy market, not only the new car-making forces like "Wei Xiaoli" lay out high-end fields, but also the high-end brands created by traditional car companies like Zhiji, Lantu and Aouita challenge the new forces.

In order to seize the market, there are ways to win the attention by reducing prices or in disguised form. There are also the best SUVs within 500,000, 1 million, or even within 500 to gain attention through the stacking of various configurations and parameters.

Some consumers are caught in the "sweet trap" because of the "involution" propaganda of manufacturers. In the later car experience, it was found that it was not as good as the manufacturer advertised.

For example, a manufacturer advertised that its SUV products used the same magic chassis as Mercedes-Benz Maibakh GLS, but the actual experience found that the driving quality was not as "magical" as advertised by the manufacturer, and even the owner was "dry-exploded" when he met the air suspension when he passed the speed bump.

Why is this happening? Because it is also suspended, the top models of luxury brands use double-cavity or even three-cavity suspension, and they are also suppliers of international brands. However, many new domestic forces use single-cavity suspension and adopt domestic suppliers. At the same time, coupled with the gap in chassis adjustment technology, the effects of the two are naturally different. However, in the publicity, consumers only saw the marketing words of "Magic Chassis of the same paragraph as Mercedes-Benz Maibakh GLS".

In this regard, Tamia Liu believes that "having" does not mean being good, and "having everything" does not mean being "the best in everything". "A car that seems to be fully equipped is probably not a top car."

Therefore, in the product building of Zhiji LS7, Tamia Liu introduced Zhiji’s different attitude of "involution"-Zhiji wants "directional volume", "professional volume" and "extreme volume" instead of "blind volume".

First, the "extreme" volume.

Tamia Liu said, "Zhizhi has a professional insistence on using the best things to bring the best experience to users." This is the ultimate volume, and everything should be the best for users.

So, what is the best? Let’s take LS7 as an example.

First of all, on the chassis, Zhiji LS7 has an all-star chassis configuration. For example, the air suspension system, Zhiji LS7 adopts the continental air suspension system of the same series as Maserati Levante, and cooperates with the Damptronic I electromagnetic dynamic damping adjustment system of Germany Besten, which can continuously adjust the damping force of the shock absorber in milliseconds according to different road conditions and adapt to different driving scenarios.

It is worth mentioning that Zhiji LS7 adopts a new generation of patented closed air suspension system of Continental Group. Compared with the open structure, the adjustment speed of the closed suspension is 40% faster, the noise is more than 10dB lower than that of the open structure, the integration is higher, and the energy consumption of the motor is lower. At the same time, the continuous working performance of the closed suspension will not be attenuated, and it is not afraid of the thin air pressure on the plateau. It can always maintain full-performance work in any environment and has higher reliability.

"The domestic air spring is also very good, but it can’t meet the requirements of the high-end intelligent pure electric SUV, which is also the order of magnitude. Therefore, we would rather spend twice the price to choose the continental air spring. " Tamia Liu said: "As a 400,000-class high-end luxury SUV that pays attention to driving control, we must be responsible for the products and not fool users. This is the bottom line of values."

"For example, the cost of air springs in mainland Germany is twice that in China; For example, there are many levels of electromagnetic suspension. Those who really play the track and control know what Beishideng stands for, and those who really understand it naturally understand. " Tamia Liu affirmed that in terms of materials, Zhiji is absolutely willing to give up the cost.

In addition, in terms of braking system, Zhiji LS7 is equipped with the first four-piston fixed brake calipers of Brembo, Italy, and a high-performance large-size scribed ventilation disc (365mm in front and 376mm in back), which further improves the braking efficiency and heat dissipation effect. In addition, Zhiji LS7 is also equipped with the integrated Onebox braking system in Germany (which is also one of the most advanced electronic brake-by-wire systems at present), giving it strong braking capability.

According to the data given by Zhiji, the response time of 100Bar braking force generated by stepping on the foot is 150ms, and that of non-OneBox braking system is about 250ms, which shortens the time by 40%. The actual experience shows that the braking performance of Zhiji LS7 is really good, which also gives the driver the confidence to step on the switch deeply. At the same time, we can also see that Zhiji LS7 is specialized in driving experience.

In addition to the top-mounted chassis hardware, the front windshield of Zhiji LS7 adopts a rare three-layer silver plating process in the industry, and is made of the same glass material as the domestic large aircraft C919. At the same time, the whole vehicle has adopted 11 double-layer laminated sound insulation glass. According to Zhiji’s introduction, its NVH measured results are about 6dB ahead of the industry, and the maximum ear pressure is reduced by 50%. The dual lidar +Orin chip scheme in intelligent driving and the 8155 chip in intelligent cockpit are all top-level hardware configurations at present.

From the above configurations, we can all feel that the configuration of Zhiji LS7 is not only available, but also uses the top products in the industry, which is the embodiment of Zhiji’s "extreme volume".

As Liu Tao said: "Zhiji wants to be a high-end brand. We must never fool users with shoddy products. We will never sacrifice the user experience. This is the bottom line of Zhiji’s values." "Only using the best things will bring the best experience to users."

Second, the "professional" volume.

What is a "professional" volume? Tamia Liu’s explanation is: "In response to market competition, this volume will be rolled. However, the volume must have the underlying thinking and do something different. This is a professional volume. "

To put it simply, it is to provide users with the configurations they really need, not those configurations that look beautiful but are actually chicken ribs.

For example, regarding air suspension and four-wheel steering, Tamia Liu said that there are many brands who follow suit and think that high-class cars must be equipped with air springs, which can be said to be a kind of "ignorance".

Tamia Liu thinks: "The value of air spring in cars is relatively small, but it will reduce the feeling of driving control. And Zhiji L7 is a car, and the core label is driving control, so we chose four-wheel steering instead of air spring. "However, on the SUV of Zhiji LS7, we can see the configuration of air suspension to further improve the passability and comfort of SUV, which is the embodiment of confidant LS7 professional volume.

For example, the glove box was cancelled in the passenger position of Zhiji LS7, so that the seat can be stuffed in after folding. This practice can be said to be very bold and innovative. In this regard, Tamia Liu said: "Innovation is a balance, and the key to balance is trade-off. On the one hand, the thinking of folding the seat and canceling the glove box stems from the demands of users, on the other hand, it is the core of the overall product concept. "

"When we can really fold the seats in the concept car completely, the whole space will be completely magically redefined. The benefits of this matter far outweigh the loss of a glove box. " In Tamia Liu’s view, canceling the armrest box can bring more comfortable riding experience in the back row, which is far more valuable and meaningful than the storage function of the armrest box.

The actual experience is also true, because without the constraint of the armrest box, the zero-gravity seat of Zhiji LS7 can unlock the "lying mode". The angle of the zero-gravity seat in the rear row can be adjusted to a large lying angle of 155 at most, and the passenger can completely lie flat when the passenger is fully folded into a footstool. Long-distance driving is more comfortable for passengers.

Moreover, Zhiji LS7 did not lose the storage space in the car because there was no armrest box. Because the central armrest of Zhiji LS7, the mysterious space under the rear seat and the second floor of the trunk, including the storage box at the bottom of the screen, are used. In Tamia Liu’s words: "This completely exceeds the value of a glove box."

Therefore, Zhiji’s professional volume is the local volume of the volume, so that users can really feel the practicality of the configuration, rather than paying for some flashy configuration.

Third, the "oriented" volume.

"Zhiji’s brand positioning is a luxury electric car, and we must match it. Use our major to provide users with’ oriented volume where experience is king’ ". Tamia Liu said, Zhiji positioning high-end brand, the configuration must be top-matching, but the premise is that in the provision of configuration, Zhiji should proceed from the user’s perspective and fully verify the actual usage scenarios of users.

Tamia Liu takes the involution of current computing power as an example. "Is 4 pieces of Orin good?" In Tamia Liu’s view, simple computing power can’t solve the pain point of user experience.

"Computing power will make people who don’t understand feel very powerful, but behind it is power consumption; Moreover, if the communication between boards is not solved well, it will bring great challenges to data and software and bring more pain points to the user experience. Therefore, the real solution is to properly orient the volume and focus on the user experience. " Tamia Liu thinks.

In fact, this is reflected in many aspects of Zhiji LS7. For example, the electric door equipped by Zhiji LS7. According to Tamia Liu, "Zhiji LS7′ s main driving electric door has been verified by 1000 scenes, and it can adjust the opening angle in indoor parking lots, outdoor parking lots and scenes with cats, dogs and other animals outside the vehicle."

Another example is the half-width steering wheel of Zhiji LS7, which is matched with the lifting huge scene screen and the ice-sensitive front dome of Star Fall Star Waterfall, which not only makes the cockpit more scientific and technological, but also brings excellent vision. More importantly, if consumers don’t like the half-width steering wheel of Zhiji LS7, Zhiji can also choose the traditional round steering wheel for free.

To sum up, Zhiji is not blindly piling up the configuration, but starting from the user’s experience, bringing users a more extreme and professional car experience. It can be seen that Zhiji is not only a "king of volume", but also a "king of understanding", and truly understands the needs of users. This is also a new force created by Zhiji as a traditional brand, which shows different car-making concepts or involution attitudes.

The essence of involution is a profound PK.

Talking about this, some people may question: the configuration level of Zhiji LS7 is so high, and it is supplied by first-line international brands. Everything is the best, so the cost must be not low. Tamia Liu also gave us a detailed answer to this question.

First of all, it is the support of scale effect.

In Tamia Liu’s view, the automobile industry is a scale effect. It is also a strong demand of the market if the quantity is quickly made to a suitable scale and the price control ability is increased.

Take LS7′ s oversized front dome glass as an example. Tamia Liu said that its cost is indeed more expensive than ordinary glass, but if it is scaled up, the cost will soon come down. Another example is the screen. Because of the previous cooperation experience with Zhiji, suppliers have more confidence in Zhiji. They actively provide screen solutions with higher definition, higher color resolution and better interactive experience, but the cost is lower than before.

However, Tamia Liu also admitted to us that the cost of LS7 is definitely not low, but it also shows that Zhiji is a real conscience. As Liu Tao said: "What we hope is that users can directly perceive the value content of high-end configuration by experiencing Zhiji LS7, and know the brand of Zhiji that is hard to get back once experienced and used."

Secondly, Zhizhi is not "blind".

As we mentioned earlier, Zhiji is not a "blind roll", but an extreme roll, a directional roll, and a professional roll. It is not blindly piling up configurations for users, but based on user experience, providing users with configurations that are really useful and deeply felt.

As Tamia Liu said, "It is important to choose the right high-tech new technology for this product, which will also increase the price controllability."

Finally, it comes from the strong system advantages of SAIC.

Tamia Liu said that Zhiji Automobile has a strong domestic high-end supply chain system relying on the system advantages of SAIC. For example, Huayu Vision, the best car light company in the world; Yanfeng, the world’s largest supplier of interior solutions, and Natiefu transmission shaft (with a market share of over 50% in China) are important industry endorsements for building the strong product strength of Zhiji LS7.

In this regard, Tamia Liu confidently said: "With the empowerment of SAIC, Zhiji can get the best things at the most suitable cost."

To some extent, the internal details of the enterprise determine the height of the product involution, and with a strong supplier system, Zhiji Automobile can enable users to obtain higher product value than competing products at the same level at a more sincere price.

However, as a smart person empowered by SAIC, Ali and Zhangjiang, its advantages in background and system strength are not just suppliers.

1. Production capacity.Tamia Liu said that the high probability of production capacity is the most confident thing for Chi Ji. SAIC produces and sells 67 million vehicles a year, and its supply chain capability is among the best in the world. Including Huayu Automobile and many lighthouse factories, all gave the green light to Zhiji Automobile and gave the best resources to Zhiji.

2. Marketing.At present, the blind order of Zhiji LS7 exceeds expectations, and the sales consultant of the terminal is immediately tight. Tamia Liu revealed to us that from December 20th to February 10th, the number of transformations was several times higher than that of last year through promotion and live broadcast.

In addition, in the configuration of the user research team, Zhiji Automobile has reached a rare 400 people in the industry.

3. Sales channels."Zhiji will accelerate the construction of channels in the future." According to Tamia Liu, Zhiji has about 120 experience and delivery centers. Because the channel has great inertia, once the market fluctuates and the sales volume does not match the channel, there will be great pressure, so Zhiji was somewhat conservative in the channel before.

According to the plan, the target of Zhiji is 240 by the end of this year, and Zhiji is confident to open 180 to 190 before June 30, and a large number of second-tier cities will be covered.

4. Team organization.Tamia Liu said that at present, the product team and management team at the headquarters have also made very strict arrangements and deployments. Once a city’s staffing reaches its peak or users can’t be received, the headquarters team will fly there immediately, so that they can know more about the products and receive them more professionally.

5. Product planning.In addition to the current Zhiji L7 and Zhiji LS7, Tamia Liu revealed to us that in the second half of the year, Zhiji will also launch a brand-new medium-sized SUV to benchmark Model Y..

As for other more compact models, Zhiji also has corresponding plans. According to Tamia Liu, the third car and the fourth car mainly target Model Y and Model 3；; The fifth car is more about thinking about the future and the solution.

With the launch of L7 and LS7, and the arrival of the third model in the second half of the year, Zhiji also has higher goals in 2023. Tamia Liu introduced that in 2023, Zhiji Automobile hopes to achieve sales of 45,000 vehicles.

But regarding the sales volume, Tamia Liu thinks that as a new brand, although sales volume is important, it is not so important compared with the early product value. With the gradual enrichment of Zhiji automobile model array, the growth of sales volume is also a matter of course. "In the long run, Zhiji hopes to achieve a sales scale of 200,000-300,000 vehicles in 2025."

For this goal, Tamia Liu thinks it is not difficult. In his view, Zhiji is still in a developing stage, and the empowerment advantages of SAIC, Ali and Zhangjiang have not been fully reflected in the case that only one product entered the market last year. At the same time, the potential energy accumulated by enterprises in users will also become an important kinetic energy for brand development in the next 3-5 years.

In other words, under the impetus of system strength and user reputation, Zhiji has great explosive power. The blind order of Zhiji LS7 exceeding 12,000 vehicles also proves that Zhiji will be a dark horse with potential.

The scenery of Nailin Gaole grassland in Dongwuzhumuqin Banner, Inner Mongolia. Xinhua News Agency reporter Ren Junchuan photo

Employees check the milk packaging on the liquid milk production line of Yili Group in Hohhot. Xinhua News Agency reporter Peng Yuanshe

　　Based on ecological protection, Inner Mongolia has built a green development strategy, accelerated economic transformation and upgrading, optimized regional development layout and achieved high-quality development. Over the past 70 years, the economic scale of Inner Mongolia has been continuously expanded, the economic structure has been more reasonable, the growth momentum has been abundant and strong, the fiscal revenue has been steadily expanded, and various undertakings have made great progress.

　　In August, in Inner Mongolia prairie, sometimes the sky is high and the clouds are wide, the sheep are slow, the horses neigh, the camel bells jingle, and sometimes the rainbow is connected with the rain, and the grass gleams in the sunshine under the clouds — — This is the best season of the year, and it is the most beautiful scenery in the north of the motherland.

　　Regional ethnic autonomy in Inner Mongolia Autonomous Region was first realized in China, and it was praised as "model autonomous region" in 1950s. Since then, despite twists and turns, I have always been firm in my faith and devoted myself to development, and finally moved towards a prosperous, strong, beautiful and harmonious new life today.

　　Riding on a gallop to achieve takeoff

　　Over the past 70 years, the people of all ethnic groups in Inner Mongolia have worked hand in hand to forge ahead, always holding high the banner of great unity among ethnic groups, creating many first and valuable experiences in the history of ethnic work in New China, and writing historical stories such as "Qi Xin cooperated to build Baotou Steel", "3,000 orphans went to Inner Mongolia", "Overcoming difficulties and donating grain and livestock" and "The best pasture is aerospace". National unity is like the sunshine on the grassland, nourishing the happy life of brothers and sisters of all ethnic groups.

　　Over the past 70 years, the economic development of Inner Mongolia has achieved earth-shaking changes. In 2018, the total economic output and per capita GDP reached 1.7 trillion yuan and 68,000 yuan respectively, an increase of 595 times and 137 times compared with 70 years ago. Since the beginning of the new century, under the favorable situation of a series of preferential policies such as the national western development and the concentration of various development advantages in Inner Mongolia, the economy of Inner Mongolia has taken off, constantly catching up and surpassing, and the three industries have been constantly optimized and rational, from 76.7∶7.1∶16.2 in 1947 to 10.1∶39.4∶50.5 in 2018.

　　In 1959, Baotou Steel’s No.1 blast furnace was completed and the first beautiful iron flower flowed out, ending the history of being barren in the border ethnic minority areas of Inner Mongolia. Today, Baotou, the "Grassland Steel City", has the largest enterprises in Inner Mongolia, such as steel, aluminum, equipment manufacturing and rare earth processing, and has become the 20 most suitable cities for industrial development and the 50 best cities in the investment environment.

　　Ordos, which also regards industry as its backbone, has successfully embarked on a development path that deals with the transformation of industrial scale and industrial value chain, industrial specialization and diversification, and comparative advantage and competitive advantage from "one coal dominates" to industrial diversification. During the "Twelfth Five-Year Plan" period, the total industrial output of Ordos has always been the top spot in Inner Mongolia Autonomous Region, accounting for more than 30%.

　　The transformation and upgrading will spread a new picture of grassland culture in the whole region. Hohhot has become the largest cloud computing data center in China. With suitable climate, geographical conditions and abundant power supply, data centers have been built and put into use in Qingcheng, expecting Hohhot to become a "Cloud Valley of China".

　　With the development of economy and society and the remarkable improvement of people’s living standards, modern new cities have sprung up in the field of Senecio scandens. People bid farewell to the history of "adobe houses and Lele cars". Nowadays, most administrative villages in the whole region have achieved social undertakings such as no dangerous houses, safe drinking water, hardened streets and lanes, electricity, radio, television and internet, standardized clinics, cultural activity rooms and convenience supermarket chains, and all the permanent residents in agricultural and pastoral areas have been included in social undertakings such as old-age medical care and minimum living security. Some herders and hunters who have kept their traditional nomadic and hunting life have also realized household electricity supply. Residents in agricultural and pastoral areas are no longer satisfied with eating and drinking enough, but are considering how to be greener and healthier … …

　　Ecological priority of Chunhua Qiushi

　　Inner Mongolia spans northeast, north and northwest. This vast land, where forests, grasslands, wetlands, rivers, lakes, deserts and other natural forms coexist, is the largest and most complete ecological function area in northern China and an important ecological defense line in the "Three North" region.

　　Ecological priority and green development have become the strategic arrangements for the development of Inner Mongolia in the new period. On the one hand, the whole region actively explores the establishment of a sustainable ecological environment protection system, on the other hand, it integrates the construction of ecological civilization into the development process of various undertakings. Green has not only become the background color of Inner Mongolia’s ecology, but also become the concept of development in all walks of life.

　　In summer, Xilin Gol grassland is rich in water plants, and snow-white sheep stroll in the depths of the grassland like pearls, attracting countless tourists to visit.

　　After years of practice, in 2019, the total area of grazing suspension in Xilin Gol League reached more than 220 million mu, and more than 160 million yuan of grazing suspension subsidies were granted to farmers and herdsmen. Grazing moratorium has been a task that must be resolutely implemented every year on the grassland. Protecting green is the greatest responsibility and has the greatest potential. RiGen Wu Bajard, deputy director of Ximeng Ecological Protection Committee, said: "The implementation of grazing suspension during the green-returning period in spring can effectively avoid the problems of grassland productivity decline and population degradation caused by premature grazing and trampling of pasture growing points by livestock, and can also prevent livestock from running green in spring and reduce the fat loss rate, which is conducive to the transformation of traditional animal husbandry production mode to modern animal husbandry management."

　　"With subsidies, it is better. Even without subsidies, we have to do a good job of grazing." Renhua Na, a herdsman in Narenbaolige Gacha, Arshanbaolige Town, Xilinhot City, actively reduced the number of sheep to more than 200, but the number of cattle increased to more than 50.

　　There are fewer sheep because herders have adjusted the herd structure, promoted the structural reform of the supply side of animal husbandry under the guidance of the local government, and vigorously implemented the strategy of "reducing sheep and increasing cattle". Through the grazing moratorium, Renhua Na was delighted to find that, despite a significant increase in income, the grassland has also been significantly restored. Last autumn, the grass planted in his own grassland was enough for his own livestock, and some of it was sold.

　　Hulun Lake is a pearl on Hulun Buir grassland. Near the east coast, there is a comprehensive ecological environment management and demonstration area in Hulun Lake basin, and three kinds of seedlings, Achnatherum splendens, Leymus chinensis and Artemisia chabaga, grow alternately on the sand.

　　In the spring of 10 years ago, what the reporter once saw here was that the primary grass buds were covered with white snow, and the eyes were full of yellow sand, but now it is very different. "Because there are many winds along the coast of Hulun Lake, the survival rate of seedlings planted before is less than half. After planting seedlings last year, irrigation after cultivation was carried out with micro-spraying belt. " Jiang Zhiguo, director of the Hulun Lake National Nature Reserve Administration, said, "After ecological management, the problem of sand being blown into the lake can be reduced."

　　Water environmental pollution, the problem is in the water, the source is on the shore, and the root is in the industry. A series of comprehensive ecological management such as Hulun Lake, Daihai Lake and Wuliangsuhai Lake is not only the improvement of water quality, but also a green development road focusing on transformation.

　　The high-quality development of Inner Mongolia is based on the protection of ecology and the construction of a green development strategy. After years of development, the whole region has fully realized that the relationship between economic development and ecological environment protection should be correctly handled, and temporary economic growth should never be exchanged at the expense of the environment. Only by taking greening as the guide, accelerating economic transformation and upgrading, and optimizing regional development layout can we build an important ecological security barrier in northern China.

　　To this end, Inner Mongolia insists on promoting industrial upgrading, guiding, encouraging and supporting the extension of resource-based industrial chains, and actively developing non-resource-based industries; Make the scale of green industry bigger and stronger, and gradually build an efficient, clean, low-carbon and circular green development industrial system; Build a market-oriented green scientific and technological innovation system, coordinate superior scientific and technological resources, overcome technical bottlenecks, and build basic research — Technology research and development — The ecological comprehensive management system of industrial development provides scientific and technological support for ecological priority and green development; Strengthen the control of water, soil and air pollution, make comprehensive policies, make up for shortcomings, and provide resource guarantee for the ecological priority green development of the whole region. (Economic Daily China Economic Net reporter Yan Rong Chen Li)

　　The closer the Chinese New Year is, the fiercer the competition in the snack market will be. According to the data of China National Business Information Center, the demand for Spring Festival is the most important part of the annual consumption of the snack industry. In the high-end snack market of Tmall platform in 2022, the sales in January and February accounted for nearly a quarter of the annual sales, and the proportion was on the rise. Therefore, it is particularly important for snack brands to find their own communication strategies to help them play the "first battle" of the New Year in the CNY marketing, which is full of smoke and a competitive strategy.

　　In this year’s Spring Festival marketing, Brand Planet pays attention to the good shop of the leisure snack giant, which has taken the lead in taking action. It focuses on the word "fu", and sends new year greetings to consumers around the traditional meaning and contemporary and localized interpretation of "fu".

　　Talking about giving gifts on holidays

　　In the process of buying new year’s goods, "giving gifts" is a big scene that can’t be ignored. According to CBNData survey data, more than 60% of consumers will buy leisure snack gift boxes as gifts during the Spring Festival. As far as categories are concerned, consumers generally choose nuts and dried fruits. The "China Series Report on New Year’s Goods" released by JD.COM Supermarket also shows that nuts have the highest voice in the discussion of new year’s goods by netizens.

　　With the theme of "giving gifts at holidays and giving good products" as the communication theme of the New Year Festival, Liangpin Shop launched a joint nut gift box with Wutai Mountain. By strongly binding the high-frequency scene of "holiday gifts" and promoting nut gift boxes, good shops have strengthened consumers’ brand memory when buying new year gifts.

　　Behind the "giving gifts for holidays" is the accurate insight of good shops into the current consumer gift-giving needs; And "good products are blessed" is to advocate the gift box as a medium of blessing and start a "blessing" transmission.

　　Contemporary Expression of Traditional "Fu" Culture

　　In fact, when it comes to Chinese New Year, the images that appear in our minds are generally similar: children who are away from home all the year round are carrying big bags and small bags for Chinese New Year, parents are running in the kitchen and dining room, and children are excited to post the word "Fu" and Spring Festival couplets with the help of their parents. Those upside-down "blessings" stuck on glass windows and doors contain a good wish of "happiness has arrived." In our traditional culture, "Fu" often represents blessing and happiness.

　　The joint cooperation between Liangpin Shop and Wutai Mountain is based on the traditional meaning of "Fu" culture. Wutai Mountain ranks first among the four famous Buddhist mountains in China. It is a well-known holy place for praying, and it is also called "China’s first auspicious longevity", which is in line with the demand of good shops to deliver good wishes in the New Year. It is reported that this cooperation is also the first joint cooperation of Wutai Mountain.

　　In recent years, young people’s enthusiasm for "burning incense and praying for blessings" has often caused heated discussion on the Internet. Face work and studyhabitWith the enormous pressure and great uncertainty of life, the younger generation urgently needs to seek some spiritual sustenance. More and more people choose to buy "good luck" bracelets, study koi fish makeup, or queue up for fortune and marriage, all just to have a "good omen", and this psychological need will become particularly prominent at the end of the year and the beginning of the year. The cooperation between Liangpin Shop and Wutai Mountain is also a deep insight into this point. Therefore, the New Year Nut Gift Box is not only launched around "It is blessed to give good products as gifts during holidays", but also specially customized Wutai Mountain co-branded glass bracelets and a series of blessing packages, which will send people’s wishes to Wutai Mountain and pass on the blessings of Wutai Mountain to consumers, creating a more multidimensional and complete cultural experience of "blessing".

　　"Little Red Book 2024CNY Industry Trend Report" lists "being lucky" as a major industry trend during the Spring Festival, and points out that on the one hand, young people want to seek more powerful and straightforward "protection", on the other hand, they are actively adjusting their mentality. Topics popular on social media platforms, such as "choosing incense between going to work and making progress" and "electronic wooden fish", have gradually become a new expression of blessing culture. Faced with the "blessing" marketing of good shops, many consumers have also begun to play tricks to show that they are in line with their current mental state. In other words, although the core of the "Fu" culture in the new era remains the same, some new changes have taken place in its forms of expression.

　　This may also be why although the main focus of the boutique shop is seemingly traditional "Fu", it incorporates many popular elements, especially in the specific gameplay, which conforms to the current content trend and makes a modern and youthful interpretation on the basis of traditional culture in view of the pain points of the target consumer groups.

　　The popular expression of "Fu" accumulates emotional value.

　　TVC, the brand of New Year Festival launched by Liangpin Store, was interpreted by its brand ambassador Yu Shi. Like all the people who work hard outside, Yu Shi plays a young man who "takes his blessings home" during the Chinese New Year, but for his family, his children are actually "blessed to go home". This short film, full of youthful flavor, evokes emotional resonance by arousing the common wish of young people to go home and reunite. The printed version of "Good products are blessed with all kinds of happiness" not only enriches the theme connotation of the New Year Festival of good products shops, but also provides a clue for the fan marketing of good products shops around fitness.

　　The explosion of "Feng Shen" in 2023 made the public know Yu Shi, the actor of Ji Fa in the film. Teacher Liu Tianchi once praised Yu Shi: "He is very happy in everything he does, so that people with personality can endure such a long period of uncertainty, not floating or impetuous, and constantly enrich themselves in the waiting days, as well as the superhuman endurance and perseverance of athletes, which is really beyond people’s reach. This may also be valued by good shops. It has a constant pursuit of professional ability and a simple and happy personality, just like the brand’s pursuit of product quality and the happiness conveyed by snacks.

　　At the end of 2023, Liangpin Store officially declared Yushi as a brand ambassador, and launched a series of topic interactions aimed at Yushi’s personality characteristics and fans’ preferences. For example, in the preheating stage, Weibo’s topic # Diary of a Good Girl Raising Fish # has quietly laid the groundwork by daily social interaction, which has aroused speculation and concern among fans. Another example is the launch of Yushi co-branded gift box and offline boutique Yushi theme store, which broke the boundary of the "pet powder" channel and created a more immersive scene interactive experience for the fans. Fans have placed orders to support and realize the mutual transformation between star fans and brand fans. On the interactive data level, brand ambassador Yu Shi’s related topics exceeded 230 million, with a total interactive volume of 2.7 million+.The high enthusiasm of fans and the close attention of pan-consumer groups also made him get two natural hot searches on the whole network.

　　From a more holistic perspective, the daily life in the training camp for deities, such as horse riding, archery and boxing, which appeared in the preheating video, has been fully reflected in the TVC of the New Year Festival. We can regard the official announcement as a part of the marketing of "Fu" in the New Year Festival of good shops, and the brand ambassador Yu Shi’s "Pet Powder" behavior has also deepened the interaction between brands and consumers. It can be seen that this official announcement jumped out of the traditional rude idea of harvesting fan traffic, but chose to cut in from the perspective of truly touching content, and establish emotional connection and identity with fan groups, so as to accumulate brand user group assets. Compared with a single product consumption, emotional connection can bring longer-term value to the brand.

　　The localized extension of "happiness" gathers the fireworks of life.

　　If the casual fan marketing and social interaction close to the current hot spots are the youthful and popular extension of the "Fu" culture, then the spread of good shops in different cities and markets in this New Year Festival is a very local expression of fireworks according to the characteristics of different cities and markets.

　　For example, in Jiangcheng Wuhan, the brand teamed up with Hubei Provincial Museum and Wuhan Metro Group to put on the Year of the Loong’s new clothes for Light Rail Line 1, and built the "Dragon Hoop" subway train. According to media reports, this is the first "Dragon Subway" in China. Its body is like a red Wolong, and the carriages are decorated with related totems and patterns from 21 cultural relics related to dragons in Chu culture. This "Fulong" will also tour Wuhan landmarks such as Jianghan Pass, Longwang Temple, Yellow Crane Tower, Guishan TV Tower, etc., and join hands with hungry riders, Wuhan traffic police, subway NPC and other people in different roles to dance dragons and send blessings to people from all walks of life.

　　For another example, in Chengdu, based on the trendy nature of the city and the citywalk, which has been on fire in recent years, a good shop has created a city "blessed citywalk", and four "little tomato brothers" have distributed blessings in four streets: Fuzi Street, Fuxing Street, Wangfu Street and Fude Street. It is worth mentioning that a group of shooting tidbits of brand ambassador Yu Shi wearing a red suit was previously called "Xihongshi" by fans. Here, the image of tomatoes continues to be used, which is actually a mutual echo. In addition, around the tea-drinking culture in Chengdu during the Spring Festival, Liangpin Shop and Chenjin Tea Shop combined the "Fu" culture with tea culture to create the exclusive Hongfu teahouse.

　　From Wuhan’s river heritage to Chengdu’s trendy culture and tea drinking.habitPopular, in the specific urban marketing, good shops link "Fu" with the urban spirit by tapping local genes, so as to create a brand communication mode adapted to local conditions. "Little Red Book 2024CNY Industry Trend Report" interprets the social psychology of "collective healing and local identity", and points out that people are very much looking forward to experiencing a broader sense of belonging and more endless energy from the roots of local culture in 2024. This is also done by good shops. Starting from the characteristics of the city and local culture, the "Fu" culture gathers the local fireworks in the localized interpretation, and at the same time establishes the public’s emotional identity and value attribution to the brand.

　　Looking back, the marketing of the New Year Festival often pays attention to an atmosphere of "New Year", and the fireworks of life are the embodiment of this atmosphere. Among the offline stores of Liangpin Shop, the combination of Yushi endorsement, Wutaishan joint name, and Spring Festival New Year’s goods has greatly increased this prosperous Chinese New Year atmosphere, which has attracted many users to punch in and share socially, bringing more word-of-mouth communication. According to the brand, on the first weekend after Laba, consumers can also receive 10,000 Wutaishan co-branded blessing strings for free in 10 new year Wutaishan theme stores in Chengdu and Wuhan.

　　Product confidence of high-quality nut gift box

　　When we disassemble the "good products are blessed", "blessed" is a multi-dimensional interpretation of the "blessing" culture and represents the emotional value provided by the brand to consumers, then "good products" point to the carrier of this feeling, that is, the product itself. The investment in products is also the more essential pursuit of the brand, even in the brand name of the good shop-the quality of conscience, everyone’s shop.

　　Take the purple cashew nuts in the "Good Products Blessed" nut gift box, the original cashew nuts have higher quality requirements because they can’t cover up the defects by seasoning, but this kind of cashew nuts without any seasoning is still highly praised in the in-depth evaluation of Consumer Reports. According to the brand introduction, its raw materials are produced in Pingfu Province, which is known as "the cashew capital of Vietnam", and A180-type branches and large fruits are carefully selected. After five processes of screening, the raw materials are full and mellow, and after picking, they will be sent directly to the production workshop for processing, ensuring the fresh taste of nuts.

　　According to the report of Tiger Sniff, when selecting walnut kernels, good shops need to have one half of them intact, and the brown skin on the outside of walnuts can’t even fall off. In the procurement of nuts, good shops also require suppliers to purchase raw materials with specified specifications.

　　Snacks are the carrier of "happiness"

　　From the opening of the first offline store in 2006, it has become a "giant" in the snack industry with an annual sales of 10 billion yuan. The good shop has gone through 17 years. Its brand film "Today’s Happiness is given by Snacks", which was launched on the 17th anniversary, emphasized the "happiness" brought by good shops through scene-based content creativity.

　　As a carrier, snacks have both product and emotional values, just like the "quality of conscience, everyone’s shop" mentioned earlier, the former corresponds to high-quality product value, while the latter’s "shop" has its own intimacy and fireworks flavor, which corresponds to the emotional value of making consumers feel relaxed and happy. This may also be a deeper insight behind the marketing of "Fu" in a good shop: the emotional demand of a new generation of young consumers for products is rising, and they will not only care about the functional value of products, but also pay for the additional emotional value. Therefore, how to achieve deep emotional communication with consumers has become the focus of brand attention.

　　In numerous CNY marketing, good shops have caught the taste buds and hearts of users at the same time, providing high-quality experience on the tip of the tongue at the product level, and realizing heart-to-heart communication at the emotional level with content that is really close to users and hits the public’s emotional points. According to the brand, the "Fu" marketing launched by Liangpin Shop around # Gifts for Festivals, with the whole network exposure exceeding 2.55 billion, continues to release its influence.

　　With the marketing of Liangpin Store this New Year’s Day, we can also see two things that this snack "giant" brand has been doing: one is to manage the product experience of users, and the other is to communicate with users emotionally, both of which originate from the internal needs of the target population and provide a steady stream of kinetic energy for the long-term sustainable development of the brand.Brandstar

　　Author: beans

　　Editor: Wei Feng

　　(Source: News Express)

"hong kong city slow tour"

Love harbor wind

Hong Kong is a shopping paradise as well as a gourmet paradise. It has a strong atmosphere of fireworks in the city, as well as the prosperity of modern trends. Towering skyscrapers and colorful neon lights interweave a vibrant picture of the city. Come for a city tour in Hong Kong and feel the unique charm of the city!

Tsim Sha Tsui, Temple Street in Yau Ma Tei, Central, Avenue of Stars, Causeway Bay and Repulse Bay.

Taipingshanding

The Peak of Taiping Mountain is a must-see place to visit Hong Kong. The scenery here is really beautiful! At the top of the mountain, you can also overlook the whole Victoria Harbour. It is very beautiful both in the day and at night. Waiting for a sunset, the beautiful and romantic night view of the city comes into view, and the lights of the whole city can be held in your arms.

Address: Taiping Peak, Peak Road, Central, Hong Kong Island.

Disneyland

Hong Kong Disneyland is a world full of fairy tales. Go to the happiest place in the world to find innocence and childlike interest. There are dreamy castles and wonderful performances. When it comes to major festivals, the atmosphere in the park is full and the scene is very infectious. You can also interact closely with Disney characters!

Address: Hong Kong Disneyland Resort on Lantau Island, Hong Kong

Victoria Harbour

Victoria Harbour, one of the three natural harbors in the world, has the reputation of "Pearl of the Orient" and "Three Night Scenes in the World". Walking along the harbor and blowing the sea breeze, you can enjoy the dazzling night scenes at night, and you can also enjoy the night scenes on both sides of the strait slowly by cruise ship and feel the scenery of the top romantic harbor.

Address: Port and sea area between Hong Kong Island and Kowloon Peninsula.

Mong Kok

Mong Kok, Hong Kong, is a place full of Hong Kong flavor. There are dense crowds, dense shops along the street, lively and fun, hanging neon signs and red minibuses and taxis that keep passing through, all of which are full of retro atmosphere, evoking countless Hong Kong movies.

Address: located in the west of Mong Kok, Kowloon

Tsim Sha Tsui

Tsim Sha Tsui is one of the most worthwhile places to visit in Hong Kong, and it is also a gathering place for Hong Kong cuisine. There are many famous punching places, unique buildings, Fan Hua’s shopping plaza, walking around, and tasting food. Taking photos and punching cards is very good!

Address: Located at the southern tip of Kowloon Peninsula.

Youmatimiao steet

Temple Street in Yau Ma Tei, the place with the most local flavor of Hong Kong, is also one of the locations where many Hong Kong films are filmed. Vendors gather, the lights are bright after dark, the streets are full of neon lights, there are all kinds of food and snacks, and many of them are cheap, so you can feel the Hong Kong style in the hustle and bustle.

Address: No.18, Yada Street, Yau Ma Tei, Yau Tsim Mong District, Hong Kong.

middle ring

Central, Hong Kong, is the bustling core area of Hong Kong, with modern high-rise buildings and street markets. Let’s take a tour in the bustling area of Hong Kong, where there are many historic buildings of great significance. In central ferry piers, you can board the Ferris wheel and overlook the prosperity and infinite vitality of Central.

Address: Central and Western District, Hong Kong Special Administrative Region

Avenue of Stars

The Avenue of Stars is a pedestrian street in Hong Kong with the theme of movie stars. It is known as the "Oriental Hollywood" of Hong Kong. Here, you can see the handprints and statues of many famous actors and singers, enjoy the beautiful scenery of Victoria Harbour and understand the history of Hong Kong movies.

Address: Tsim Sha Tsui Avenue of Stars.

Causeway Bay

Causeway Bay, Hong Kong, is a gathering place of commercial and entertainment places in Hong Kong. There are many shopping malls here, and it is also a veritable shopping mecca in Hong Kong. You can eat, drink and have fun here, and you can easily shoot Hong Kong movies on any street.

Address: located in the west of the central north shore of Hong Kong Island.

Repulse Bay

Repulse Bay is the nearest holiday beach in Hong Kong and one of the most beautiful beaches in Hong Kong. There are delicate and soft golden beaches and clear blue waters. The beaches are wide, clean and shallow, and sunbathing on the beaches is leisurely and comfortable, which is very healing ~

Address: Repulse Bay Beach Road, Hong Kong Island.

Recommended top ten scenic spots for one-day tour in Hong Kong, these 10 places must be visited!

This issue’s graphic spider guide is original, and the pictures come from the photo network. All of them are paid for this account. Refusing to steal and reprint requires contact authorization. < Note that some pictures are inconsistent with the scenic spots, please understand and only improve the reading experience >